Beruflich Dokumente
Kultur Dokumente
Semester 2, 2016-17
Paula’s Choice
Mission
Paula's Choice Skincare began with a commitment to customer advocacy and education,
and that remains as a core element of our philosophy and product development. Our
mission is to create skincare that keeps its promises and for products you can feel confident
about buying and using.
Values
Paula's Choice provides customer education, consumer advocacy for industry truths and
transparency in its own products. All claims are backed by research Backed, formulated
fragrance and irritation free, and products are never tested on animals. We also have a
100% used product guarantee.
Context
Paula's Choice is seeking evidence based business insights for the following reasons:
1. A need to provide better value to customers via smart marketing from data analytics;
3. Understand customer confusion about various products and product lines to provide
better education; and
Challenges
1. Develop a marketing strategy to promote five combinations (or bundles or sets) of
products (represented by stock-keeping units); and
© Dr. Damien Joseph, Nanyang Business School, Nanyang Technological University Page 1
Assumptions, Notes and Additional Requirements
1. Assume 50% margin on each stock-keeping unit (SKU).
5. Develop a stock (i.e. SKU) replenishment model for stock levels held at each of
these channels. This is the model to predict what inventory to hold at the 3 locations.
a. Channels to consider: Online, Store BC, and Store FP.
b. Assume:
i. Monthly Replenishment
ii. Single Trip
iii. No Space Constraints.
6. Develop a projected stock (SKU) model for forecasting stock to purchase from our
main head office each month
a. Assume a three (3) month lag time for delivery of orders. For example, orders
for April are locked in 31 January.
7. Store Positioning
a. Determine location of next store using customer addresses.
© Dr. Damien Joseph, Nanyang Business School, Nanyang Technological University Page 2
Data Hackathon Deliverables
The due date for submission of reports is: end of day (23:59 hrs NTULearn server
time) 26 Mar 2017
Each team will be required to undertake both parts of the challenge posed by Paula’s
Choice.
Submit your team’s report, in pdf format, through the group level Assignments on NTULearn.
Label your submission in the following format: “BC3406TeamX.pdf”; where X represents the
team number as assigned.
1. A cover page that includes a title, names and matric numbers of the team.
4. An Appendices containing:
a. A description of the data.
b. A description of the analytical technique(s) adopted.
c. Results of analyses and interpretations of the results supported by
appropriate tables, graphs or figures.
© Dr. Damien Joseph, Nanyang Business School, Nanyang Technological University Page 3