FINE a multimillion, professionally managed group of companies, is engaged in

manufacturing of electrical accessories since 1973. Recognized as leaders in

electrical industry, company is known for its high standards of quality products
catering to the needs of millions of people all over India and Middle East
countries to their entire satisfaction.

Company's manufacturing plant is installed in an ultra-modern building

complex having the latest automatic machines, capable of producing highly
sophisticated products. Company maintains a modern Research &
Developement Centre and a well equipped Laboratory which are being looked
after by well qualified & experienced professionals and keeps on updating the
technology for bringing out the latest designs & models comparable to global
standards. Presently company operates 6 in number BIS certification making
licences.

Fine is 1st in NORTHEN INDIA to be granted ISO 9001:2000 certificate and

the company owe this achievement to inspiring motto "QUALITY KEEPS US
AHEAD".
AWARDS
 
SUCESS IS JOURNEY, NOT THE DESTINATION
 Our Prestigious Patranage/Achievements

1. Winners of 'National Award' for Small Scale Entrepreneur 2001

2. Winners of Productiveity Award from Punjab Government Chandigarh
two times.
3. Winners of Glod Medal awarded by Hon'ble Indistries Minister of
Tamil Nadu Government.
4. Ours is an ISO 9001:2000 Certified Company.
 5. We are the 1st to be enrolled as member of ISI Sectional Committee
from North India.
6. Our accessories are  marked.
7. Regd. with National Small Indistries Corpn/DGS & D.
8. Approved by PWD, B&R, Punjab.
9. Approved by Chief Engineer E/W, U.P. PWD Lucknow.
10.Approved by Cheif Engineer G.L. PWD Hyderabad.
11.On approved list of Housing Board, Punjab, Chandigarh.
12.On approved list of Housing Board, Haryana, Chandigarh.
13.Approved by Punjab Police Housing Corpn. Chandigarh.
14.Approved by Head Qr. Chief Engineer MES, Delhi.
15.Approved by HP Agricultural University, Palampur (H.P.).

 
CUSTOMER ANALYSIS;-
Who are the customers:- Every person while building his house, office or any
building needs to buy switches or electrical goods of the company.

Initiator;- Every house .

Influencer;-Electricians and Reference group.

Decider; - Head of the family.

Purchaser; -Head of the family itself.

User; - The whole family.

Consumer Segments ;-

 Geographic ;- North India

 Demographic ;- Of all age category, gender, Family life cycle, Lower
and middle class as well as upper class , occupation(professional or
managerial etc.), education, religion etc.
 Psychographics; - Of all attitudes, interest and opinions, life style,
personality and social class.
 Behavioural ;- When they build house or when the electric goods are out
of order

Benefits; - Customers are more concerned about the

benefits. Quality, and low consumption of electricity. Performance, low
maintenance etc.

User status; - User, non user, first time and regular

What they buy ;- They buy the switches and electronic items such as bulbs and
CFLs.
Where they buy;-They buy these products from the nearest retailer or from the
nearest electric goods shop.

How customer choose; - By comparing two or more branded products or by

the recommendation of the electricians. By taking care of the budget factor also.

Why customer prefer; - To ensure the low consumption of electricity and by

taking into consideration of the quality factor.

Why they repurchase ;- Because of the satisfaction. If customer will find no

gap between the expected value and actual value.

Customer relationship stage ;-

Unaware;- If the customers are not aware of the products produced by Fine
switches.

Aware;- if customers are aware of the products Produced by Fine switches.

Accepting;- The customers are only taking into consideration Fine switches.

Attracted;- In this the customers Liked the products of Fine switches .

Active;- current customer of Fine switches.

Advocating;- In this the customers are now recommending the products of the
Fine switches.
Customer response towards Marketing plan or promotion;-

 Most of the customers think that they will purchase the product of the
company with good promotion plan or marketing strategy.
 Most of the customers like to watch the advertisements on the local TV
channels and local advertisements.
 Most of the customers are seeking the various schemes with the products
as the promotion tools.
 The customers show positive response towards a marketing plan or
promotion. They start buying the products after watching an
advertisement of the company.