Beruflich Dokumente
Kultur Dokumente
Group 2
Anamika Sinha- 17A3HP288
Ankita Jodhani- 17A1HP461
Ashish Sharma- 17A1HP396
Jayesh Sancheti- 17A3HP580
Mimansha Bahadur- 17A3HP525
Shreya Karamcheti- 17A1HP393
Question 1: What value has the branding of yoga created?
Growth of Popularity:
Released I-pad app "Authentic Yoga".
Book " Slim calm sexy yoga released.
Her book, Slim Calm Sexy Yoga was published in the summer of 2010, and was the
number- One yoga book on Amazon.com for several months.
Worked with Nissan as one of its 'Nissan Masters', Nissan sponsored Promotional
videos that discussed their approaches to exercise.
Several photoshoots with Yoga Apparel.
Ford Agency asked her to create and promote yoga videos on YouTube.
Used Facebook to promote yoga she taught in her apartment
She was a Blogger of Women's Health and Huffing Post.