FORMATO BENCHMARKING

ANA JOHANA VILLARRAGA CLAVIJO

TECNOLOGO EN GESTIÓN DE MERCADOS

SERVICIO NACIONAL DE APRENDIZAJE SENA
BOGOTÁ 26\11\2018
FORMATO BENCHMARKING

MAIN ASPECTS OF MY PRODUCT COMPETITION

COMPETITION
My service is to offer products at On the internet there are many
Product low cost and deliver them in a digital platforms however they
personalized way offer the same prices as the malls.
Compas Pro offers lower values Sometimes the prices on other
Price compared to front-to-face platforms are higher than in the
purchases as it investigates the stores or they do not offer
days when department stores take discounts that can attract the
out promotions to offer them on attention of the customer.
the page.
The sales system used are Many product selling websites
Sales systems databases with current and have no warranty information or
potential customer data, sending way to communicate with the
promotions information through seller, this generates mistrust on
social networks, emails and calls the customer.
or text messaging; In addition,
blogs for complaints and
congratulations, contact details on
the page for some advice and all
the information required of the
company and the product to offer.
The payment system used is digital Lack of means of payment for
Payment systems through the PayPal platform as it iswhich customers leave the
the most used and secure, also purchase besides that do not
credit and debit cards. guarantee security in the
transactions.
The advertising that will use Pro It is evident that many digital
Advertising purchases consists in reaching the platforms selling products deal
majority of clients by means of only by digital media and refrain
television campaigns, by social from having direct contact with the
networks, business cards in each customer which is very important
shipment of the purchase, material and recommended for brand
POP blogs to be in contact with the growth and remembrance of the
client. company.
Promotions will initially be Some digital sales platforms offer
Promotion discount for entering and knowing promotions that do not really have
the platform, hereinafter any a discount for the customer, many
product that offered the chain are deceptions or discounts that at
stores will appear on the platform the time of payment are not
under the same cost, is included reflected.
depending on the amount of
purchases and the value
Transportation to the home door at
a time limit.
The location of the platform will Some digital platforms have very
Location be digital, however the future will little information and are difficult
create a call center to cater to to access, you can not make the
customers, additional if they purchase or close in an unexpected
require the presence of a way.
salesperson in the House will be
done without inconvenience.