Kendra Scott Philanthropy

KENDRA GIVES BACK

Kimberly Ray | Texas State University, Writing for Public Relations| April 25, 2017
 Table of Contents
Cover Letter……………………………………………………………………………………………………………………..2

Resume…………………………………………………………………………………………………………………………….3

Executive Summary………………………………………………………………………………………………………….4

Situational Analysis: Problem/Challenge/Opportunity…………..………………………………………5

Background/Secondary Research…………………………………………………………………………………….7

Target Audiences………………………………………………………………………………………………………...….8

Primary Research Summary…………………………………………………………………………………………….9

Theme/Key Messages/Communication Channels……………………………….…………………………..10

Goal………………………………………………………………………………………………………………………………....11

Objectives/Strategies/Tactics/Evaluation Measure……………………………………………….…………11

Logistics……………………………………………………………………………………………………………………………13

Timeline……………………………………………………………………………………………………………………………14

Media Kit…………………………………………………………………………………………………………………………..15

Fact Sheet………………………………………………………………………………………………………………………….15

Backgrounder……………………………………………………………………………………………………………………17

Pitch…………………………………………………………………………………………………………………………………..19

News Release…………………………………………………………………………………………………………………….20

Blog Post…………………………………………………………………………………………………………………………..24

Feature Story…………………………………………………………………………………………………………………….30

Video/Script Treatment……………………………………………………………………………………………………31

Collateral Material………………………………………………………………………………………………………......32

PAGE 1
 Cover Letter

KIMBERLY RAY
1740 Old Ranch Road 12 213A
San Marcos, Texas, 78666
956-245-4802
Kar201@txstate.edu

Weber Shandwick

Human Resources

8000 Norman Center Dr Ste 400

Bloomington, MN 55437

To whom may concern:

Upon receiving my degree in Public Relations from Texas State University I feel I am ready to join
the Weber-Shandwick team and be an asset to the brand. I am applying for the Corporate Intern
position at the Minnesota office in order to start my journey with the company. I offer the required
positive attitude, drive and strong belief in teamwork which makes me a prime candidate for this
position.

Prior to applying with your company I was an intern with Lone Star National Bank. While finance
was not my main career goal I was able to thrive and learn in an environment that was outside my
comfort zone. Due to my experience with the financial institution I now understand interworking
of a business. I was able to spend time shadowing in various departments including wires, BSA and
corporate. I have gained the experience to now be flexible wherever I am needed within the
business. I understand that each individual part of a corporation is important to its success. I feel
these skills and experiences make me a prime candidate for this position.

In addition through my coursework from Texas State University and beforehand I have proven to
be strong in the aspects of design and media writing. I have the creativity, organizational skills,
attention to detail, communication and a unique motivation for leadership which allows me to be
the spark your company is after. I believe we never stop learning after our technical schooling ends
and I would love to continue my education of public relations, media, creativity and corporate skills
the intern position would provide.

Please be aware that I am open to any position in which your company sees would be fit for my
skills set. I would be honored to play a role in your team. I would like to thank you for your time
and consideration. Please contact me with any further questions regarding my application. I look
forward to hearing from you.

PAGE 2
Sincerely, Kimberly A. Ray Res

PAGE 3
 Executive Summary

Kendra Scott fashion brand that put family first, pushed the boundaries of fashion and
quality design, and above all stood behind the importance of giving back. The three core
pillars of Family, Fashion, and Philanthropy give the company a firm foundation that
allowed us to grow into a successful fashion and lifestyle brand that stands apart from the
rest. The company is known for being involved with various philanthropic events
including partnerships with organizations including, Seton Breast Care Center, National
Down Syndrome Congress and MD Anderson Cancer Center. Kendra Scotts generous
reputation has the ability to influence and support many additional organizations

Texas State University is home to a thriving greek life system, each of the individual
organizations dedicate their time to a specific philanthropy which time supporting.
Partnering with members of the Panhellenic community would give Kendra Scott access
to a new range of organizations to support. In addition partnering with these
organizations brings its own group of fresh consumers, university students, faculty and
organizations alumna, dedicated to supporting their causes

The overall reaching goal of Kendra Scott, Kendra Gives back is to expand its historically
positive impact upon more organizations as well as encouraging others to become
involved with some type of philanthropy. Reaching out to new organizations and lending
Kendra Scott’s support is the core behind one of the company’s philanthropic mottos,
what matters to you matters to us.

PAGE 4
 Situational Analysis

Kendra Scott is a locally based jewelry company which was established based on three

pillars; fashion, family and philanthropy. Through the success of the brand the “Kendra

gives back program” was created which supports many organizations including the Seton

Breast Care Center, National Down Syndrome Congress and the MD Anderson Cancer

Center.

In 2016 alone, the company gave back over $2.5MM and donated more than 75,000 pieces

of jewelry to 2,000 local and national organizations. In addition signature styles from

Kendra Scott’s collection give back 20% of the proceeds from the sales those pieces

generate. By tying designs to something meaningful the Kendra Scott brand will have the

power to impact. A new opportunity for the company would be to use this impact to grow

on the organizations they are established with and generate new ties with new

organizations. We would like to challenge each store location to adopt an additional

philanthropy which has a special, connected impact on their certain cities.

While Kendra Scott has positively impacted so many non-profit organizations there are

new opportunities to broaden the philanthropic boundaries of the company. This project

proposes to bring attention to additional organizations, larger community involvement

and new partnerships for Kendra Scott.

Statement/ Opportunity

PAGE 5
Kendra Scott as a philanthropic business has a large opportunity to support new

organizations through working closely within the Panhellenic communities located in our

region. Through profit shares and personal involvement with the community service of

active local sororities Kendra Scott will have access to more organizations which it can

support.

PAGE 6
 Background Research
1. http://www.dallasnews.com/news/special-needs/2015/04/06/special-needs-
philanthropist-kendra-scott-has-a-new-location-for-her-jewelry-business
In this article Kendra Scott involvement in the community is recognized through
the company’s jewelry designs. Anyoung woman with Down’s Syndrome drew
hearts before her surgeries. Her parents, in awe of their daughter’s bravery, began
to look for a jewelry designer who would create the heart drawings into a piece of
jewelry. Kendra Scott offered to be the designer behind the jewelry. In addition the
company went a step further after they created the beautiful design of the heart
into a heart-shaped necklace- the company gives 20% of the proceeds to The
Down’s Syndrome Guild.
2.
https://www.forbes.com/sites/barrysamaha/2016/05/13/jewelry-designer-kendra-
scott-on-why-it-is-important-for-fashion-brands-to-be-
philanthropic/#437b5d03366d
In this article Forbes identifies the core values being Kendra Scott as a company
and prominent philanthropic figure. The company is explained to have a culture
that feels like a family, and cares for each other like one. And most importantly,
the company thrives to do good, and make a positive difference in the world
around. In addition the company is partnered with over 1,500 local and national
organizations. The business was created as an organization that would do
something more, that gave back to the community in real, meaningful ways. That

PAGE 7
 incredible dedication to philanthropy has become a hallmark of the Kendra Scott
culture.

3. http://www.lsunow.com/entertainment/kendra-scott-designs-for-fashion-
philanthropy-community/article_4e8c5d1c-3f9f-11e4-82b9-0017a43b2370.html
In this article CEO, Kendra Scott said the Kendra Gives back foundation is the core of
her business, and as the company continues to grow, they “need to give back in a
meaningful way.” In 2014, the company gave more than $50,000 in “Kendra Gives Back
Dollars” from store events. On top of the monetary donation, more than 40,000 pieces
of jewelry have been given to organizations and their causes.

Kendra Scott gives back example

o http://bravestep.org/kendra-gives-back
https://planoprofile.com/2016/04/26/kendra-scott-frisco-heart-of-autism-charity/

Philanthropy in Public Relations

o https://hbr.org/2002/12/the-competitive-advantage-of-corporate-
philanthropy

Target Audience
Information is intended to reach leaders of non-profit organizations who are seeking

sponsorship, members of the Panhellenic community and the organizations which they

support and social media including twitter, Instagram, facebook and snapchat. Internal

audience would include staff and suppliers. External audiences include customers and

potential customers.

Opinion leaders

 Leaders of Panhellenic organizations

 Leaders of Seton Breast Cancer Center
 Leaders of National Down Syndrome Congress.
 Leaders of MD Anderson Cancer Center

PAGE 8
 Primary Research
The primary research was conducted through three, qualitative in depth interviews
conducted one-on-one. Personal interviews were chosen as the research method to gain
an in depth response to the questions being asked. In total there were five questions asked
to the interviewee, each were answered in full.

Two of the interviews were conducted on March 21, 2017 and one on March 22, 2017. One
question asked the participants what inclined them to purchase from certain brands. One
out of three answered the company’s values and charity contributions while two out of
three answered the quality of the brands products. The next questions asked if a
company’s involvement with philanthropy should be a deciding factor when supporting
brands. Each of the tree participants stated that consumers should think more about what
exactly they are supporting when they purchase from a business. Another question asked
if they would be more likely to contribute to Kendra Scott’s philanthropy is it was made
more accessible to college students. Each of the participants mentioned their own
philanthropy’s which they are involved with through greek life. In addition the topic of
Kendra Scott pairing with greek life to increase philanthropic revenue was a popular topic
with all three interviewees. Next when asked if they had made a purchased at or visited
any Kendra Scott store in the past six months 2/3 answered yes. Lastly when asked if they
were knowledgeable about Kendra Scotts active philanthropies all three participants
answered yes, one added that she owns a charm from the Kendra Gives Back Collection.

The responses show that the participants were familiar with the brand and with some of
the basic components that go into the business’ philanthropy. Overall the primary
research unveiled that consumers would be receptive of Kendra Scotts growing
philanthropic endeavors.

PAGE 9
 Theme/ Key Messages/ Communication Channels
Theme: Kendra Scott Philanthropy, Outreach to Panhellenic philanthropy and
broadening opportunities

Key messages: Kendra Gives Back aims to continue to expand philanthropic boundaries
for both their current organizations and new ones to come. The purpose is to begin
working with Panhellenic organizations and the organizations which they support. In
addition, to challenge each individual store location to support a local organization within
their community.

Communication channels

Social Media platforms: Twitter, Instagram, Facebook, Snapchat

Traditional Media: University Star, Austin-American Statesman, The Austin Cornicle, San
Antonio Express News

Non media: newsletter, presentations, interactive events, store visits and visits to
Panhellenic meetings

PAGE 10
 Goal
To expand Kendra Scott’s Philanthropic reach to new organizations by being involved
with the philanthropy side of Panhellenic organizations.

Objectives/ Strategies/ Tactics/ Evaluation Measure

Objective I: Become involved in four to six profit shares per year with Panhellenic
organizations

Strategy: Visit Panhellenic meetings of each individual chapter and meet with
philanthropy chairs of organizations to introduce opportunities for their organizations.

Tactic: Hold Profit share at local Kendra Scott store, mention the Panhellenic
organization and 15% of the proceeds from that sale would go directly to the nonprofit
which they support.

Tactic: Promote profit share on social media, flyers and quad days

Evaluation: Offer service house incentive to members of organizations who show proof of
purchase from the profit share. Sales from the profit share will benefit the organization’s
philanthropy in a monetary way.

Staff: Kendra Scott staff at store location

Budget: $50

 Printing

Goal: Challenge each store location to partner with their own specific organization to
support. Each would be responsible for being involved with community events directly
with organization as well as organizing profit shares and promoting the organization.

Objective II: Support an additional 100 organizations by the end of 2017

PAGE 11
Strategy: Each would be responsible for being involved with community events directly
with organization as well as organizing profit shares and promoting the organization.

Tactic: Hold video contest for organizations seeking to be supported by Kendra Scott
stores. Each organization will submit a short video to their local Kendra Scott store
explaining their organization and who they impact. The store employees will chose the
winner/ organization they will soon support.

Tactic: Promote the challenge of each store on each store’s personal social media and
official Kendra Scott social media. Promote in community on local radio and in local
newspaper.

Evaluation: The community will engage with the store to promote and vice versa when
supporting the organizations philanthropy

Staff: Kendra Scott store staff

Budget: 100 for printing and promotional fees

PAGE 12
 Logistics
Objective one:

Inform at least 30 students at Texas State University about profit shares being held by
Kendra Scott.

• $20 for cardstock for printing out posters and flyers.

• $0 for contacting media and getting press hits

• $0 for creating and maintaining social media accounts to inform students.

• Staff: Kendra Scott Staff

Objective two:

Visit all seven Panhellenic organization on Texas State Campus to learn about their
personal philanthropy.

• $50 for snacks for chapter visits

. • $0 for contacting group leaders

• Staff: Kendra Scott Staff

PAGE 13
 Timeline
May- December 2017

Each month will be dedicated to a different Panhellenic group’s philanthropy. Each

sorority will have one month dedicated to profit shares and sponsoring large philanthropy
events such as tournaments and entertainment events.

January- March 2017

The additional months of the year will be dedicated to additional philanthropies outside
the PanHellenic community.

PAGE 14
 Media Kit
Kendra Scott fact sheet 2017
Who we are

Kendra Scott fashion brand that put family first, pushed the boundaries of fashion and quality
design, and above all stood behind the importance of giving back. The three core pillars of
Family, Fashion, and Philanthropy gave my company a firm foundation that allowed us to grow
into a successful fashion and lifestyle brand that stands apart from the rest.

 Established: 2002
 Store locations: 800
 Headquarters: Austin, TX

Where we began:

Kendra Scott moved to Austin at the age 19 and started her first company in a mall, a small
hat store called Hat Box. Scott designed hats for people going through chemotherapy to
be "comfortable but stylish. In 2002 she started Kendra Scott Design, Inc. and began
making jewelry out of her spare bedroom. The first Kendra Scott store opened in 2010 in
Austin, Texas.

Philanthropy:

Aside from being a current popular trend in the fashion world Kendra Scott is involved in
supporting various non-profit organizations. Kendra Scott features “Styles that give back”,
sales from select pieces of jewelry donate 20% of proceeds to the following organizations:

 Seton Breast Care Center

 National Down Syndrome Congress
 MD Anderson Cancer Center
 In addition Kendra Scott supports over 1,500 local organizations

Awards and Recognition:

 This year alone Kendra Scott was able to give back $1 million to local and national
causes and donate over 50,00 pieces of jewelry.

PAGE 15
  In 2010 Kendra Scott was named the most influential woman in Central Texas by
the Austin Business Journal
 Listed as a "Fashion Influencer" in the Pantone Fashion Color Report in 2013 and
2014.
 Kendra Scott was given the Lady Bird Johnson Humanitarian of the Year Award at
Luminaria 2013.

#YOUDOGOOD

“Three small words became the inspiration behind the dream that would change my life
forever…” –Kendra Scott CEO

The core value of philanthropy began when Kendra Scott’s step-father spoke three simple
words to her during his battle with brain cancer. The words “you do good” inspired the
creation of a business that did something more and gave back to the community in a real
meaningful way.

Have a cause that matters to you?

Through our partnerships with individuals, local and national charities, we enjoy hosting a
variety of unique store events where 20% of the proceeds benefit your cause.

For more information about Kendra Gives Back opportunities, please contact us at
events@kendrascott.com.

PAGE 16
 Backgrounder

There is No secret that Kendra Scott has become a very popular, successful fashion brand.

However the company’s core pillars of fashion, family and philanthropy have set them

apart from the rest. The brand has become a very well-known donor in the philanthropic

community. In fact, This year alone Kendra Scott was able to give back $1 million to local

and national causes and donate over 50,000 pieces of jewelry.

Kendra Scott’s involvement in the community is recognized through the company’s

jewelry designs. The company met with young woman with Down’s Syndrome drew hearts

before her surgeries. Her parents, in awe of their daughter’s bravery, began to look for a

jewelry designer who would create the heart drawings into a piece of jewelry. Kendra Scott

offered to be the designer behind the jewelry. In addition the company went a step further

after they created the beautiful design of the heart into a heart-shaped necklace- the

company gives 20% of the proceeds to The Down’s Syndrome Guild.

Kendra Scott said the Kendra Gives back foundation is the core of her business, and as the

company continues to grow, they “need to give back in a meaningful way.” Panhellenic

organizations have shown the same dedication to their individual philanthropies which would

make the new partnership beneficial to both Kendra Scotts mission and to each organization

1. Sources: http://www.lsunow.com/entertainment/kendra-scott-designs-for-fashion-
philanthropy-community/article_4e8c5d1c-3f9f-11e4-82b9-0017a43b2370.html

PAGE 17
2. http://www.dallasnews.com/news/special-needs/2015/04/06/special-needs-
philanthropist-kendra-scott-has-a-new-location-for-her-jewelry-business

PAGE 18
 Pitch
University Star

Kelsey Bradshaw

starlifestyle@txstate.edu

Subject: Kendra Scott profit share benefits Circle of Sisterhood

Message:

Dear Kelsey,

Kendra Scott’s ‘Kendra Gives Back’ profit share benefitting the Circle of Sisterhood will be
held May 1st-5th, 2017, both in stores and online. During the time period 20 percent of
proceeds from sales will go directly to Circle of Sisterhood and their mission to bring
education to women and girls in Malawi, Senegal, Haiti, Nepal and Nicaragua. This is an
opportunity to transform buying jewelry into directly impacting whole communities and
countries through education. The 20 percent of funds donated from sales will equip The
Circle of Sisterhood to build more schools in improvised countries and end the cycle of
poverty.

The University Star is a perfect medium to get this information out to the students,
faculty, administrators and the community since members of the university understand
the importance of education. I will provide you with a fact sheet, backgrounder, primary
and secondary research, interviews and photos of both Kendra Scott jewelry available for
purchase and photos from the Circle of Sisterhoods prior impact. Feel free to contact me
with any other questions you may have, and I look forward to hearing from you.

Thank you,

Kimberly Ray

PAGE 19
 News Release

Contact: FOR IMMEDIATE RELEASE

Kimberly Ray

Kendra Scott

956-245-4802

Kar201@txstate.edu

KENDRA SCOTT TO SUPPORT FEMALE EDUCATION ABROAD

April 13, 2017 SAN MARCOS, TX | In efforts to support Female education worldwide

Kendra Scott will be hosting a profit share benefitting The Circle of sisterhood and their

mission to provide build schools and provide education to women and girls in developing

countries. The Profit share will be held from May 1, 2017 to May 5, 2017 and will apply to all

in-store and online purchases. In total 20% of proceeds made during the profit share will

go directly towards breaking the cycle of poverty through education.

The Circle of sisterhood is one of the largest communities of college women who give girls

and women an equal chance for rewarding lives and livelihoods through schooling,

PAGE 20
learning a trade or even a college degree. In the organizations first year they were able to

remove barriers to education in 22 countries on four continents, including funding the

construction of 11 schools. “As college educated women we see the first hand impact of

education, that’s why the cause is so important to us” Circle of Sisterhood member,

Araceli Castillo said.

During the time period 20 percent of proceeds from sales will go directly to Circle of

Sisterhood and their mission to bring education to women and girls in Malawi, Senegal,

Haiti, Nepal and Nicaragua. This is an opportunity to transform buying jewelry into

directly impacting whole communities and countries through education. “Education is an

answer to many of the global issues related to women – poverty, oppression, misogyny,

brutality. Ultimately, more and more educated girls will mean stronger and healthier

villages, communities, and entire countries” Circle of Sisterhood consultant Amanda

Cacapava said.

The Circle of sisterhood aims to fund entities with hope to help end oppressive brutality

against women internationally by uplifting them from poverty to education. “With

education, everything becomes possible for girls and women worldwide” Circle of

sisterhood donator Chloe Edwards said.

For more information on the impact of The Circle of Sisterhood please visit

https://www.circleofsisterhood.org/

PAGE 21
 MORE

Kendra Scott fashion brand that put family first, pushed the boundaries of fashion and
quality design, and above all stood behind the importance of giving back. The three core
pillars of Family, Fashion, and Philanthropy give the company a firm foundation that
allowed us to grow into a successful fashion and lifestyle brand that stands apart from the
rest. For more information about Kendra Gives Back opportunities, please contact us at
events@kendrascott.com

###

PAGE 22
KENDRA SCOTT SUPPORTS FEMALE EDUCATION ABROAD

April 13, 2017 SAN MARCOS | In efforts to support Female education worldwide Kendra
Scott will be hosting a profit share befitting The Circle of sisterhood and their mission to
provide build schools and provide education to women and girls. The Profit share will be
from May 1, 2017 to May 5, 2017 and will apply to all in-store and online purchases. In total
20% of proceeds made during the profit share will go directly towards breaking the cycle
of poverty through education. The Circle of
sisterhood is one of the largest communities of college women who give girls and women
an equal chance for rewarding lives and livelihoods through schooling. In the
organizations first year they were able to remove barriers to education in 22 countries on
four continents, including funding the construction of 11 schools. “As college educated
women we see the first hand impact of education, that’s why the cause is so important to
us” Circle of Sisterhood member, Araceli Castillo said.

During the time period 20 percent of proceeds from sales will go directly to Circle
of Sisterhood and their mission to bring education to women and girls in Malawi, Senegal,
Haiti, Nepal and Nicaragua. “Education is an answer to many of the global issues related
to women – poverty, oppression, misogyny, brutality. Ultimately, more and more educated
girls will mean stronger and healthier villages, communities, and entire countries” Circle
of Sisterhood consultant Amanda Cacapava said. The Circle of
sisterhood aims to fund entities with hope to help end oppressive brutality against women
internationally by uplifting them from poverty to education. “With education, everything
becomes possible for girls and women worldwide” Circle of sisterhood donator Chloe
Edwards said.

For more information on the impact of The Circle of sisterhood please visit
https://www.circleofsisterhood.org/

PAGE 23
Kendra Scott fashion brand that put family first, pushed the boundaries of fashion and
quality design, and above all stood behind the importance of giving back. The three core
pillars of Family, Fashion, and Philanthropy gave my company a firm foundation that
allowed us to grow into a successful fashion and lifestyle brand that stands apart from the
rest.

“With education, everything

becomes possible for girls
and women worldwide”

Contact:

Kimberly Ray

Kendra Scott

Kendra Gives Back

Kar201@txstate.edu

956.245.4802

Website: events@kendrascott.com

PAGE 24
 Blog Posts
Kendra Gives back to Girls on the Run

By: Kimberly Ray

Giving back to causes that support women and children has always been
important to Kendra Scott. The team is excited to now team up with a very
special national organization, Girls on the run. GOTR is a national
philanthropic organization which creatively inte grates running, GOTR is
dedicated to inspiring young girls to be joyful, healthy and confident w ith
their fun, experience-based program. On June 10, 2017 20% of all sales in-store
and online will support GOTR. Because the Kendra Scott brand believes
confidence matters.

GOTR is a nonprofit organization dedicating to creating a world where every

girl knows and activates her limitless potential and is free to boldly pursue
her dreams.

The 10-week program for 3rd-8th grade girls uses a research-based curricula
that includes dynamic discussions, activi ties and running games. Volunteer
coaches lead the fun lessons and create a safe environment for girls to share
their thoughts and feelings. Each time the girls meet they develop skills that
help them positively approach adolescence and the pressures of so ciety. At
the same time, girls are progressing in their goal to cross the finish line of a
5k at the end of the season! Girls gain an appreciation for movement and
learn healthy habits that support their physical, mental, emotional and social
health.

“Girls on the Run is molding the next generation of female leaders.

By knowing they are the leaders of their lives, these are the girls
that will change the world.” – Carly, GOTR volunteer.

PAGE 25
Photo credit: GOTR

PAGE 26
For February, the Heart Matters

By: Kimberly Ray

February is a season of showing love and appreciation for those in your life
who matter most. This upcoming February 2018 Kendra Scott is working with
the American Heart Association. In honor of American Heart Month, we are
spreading the message of healthy living and proactiv e heart care across the
nation. During the entire month of February, for every purchase of a select
suite of styles made both in -store and online, Kendra Scott will donate 20% of
purchased price up to $150,000 to the American Heart Association. Kendra
Scott is proud to support the American Heart Association and the effort to
raise awareness for heart disease risk factors in women. So shop online to give
back, or visit your local store to join in support for this meaningful cause .

On February 3, which has been named National Wear Red Day , the entire
Kendra Scott staff will dress for the occasion because “What Matters to You,
Matters to Us” and this February, the Heart Matters.

“The best way to show your family you care is by caring for your
own health.”- Kendra Scott

PAGE 27
Photo credit: Kendra Scott

PAGE 28
Kendra gives back to breast cancer awareness

Kendra Scott’s community involvement is best summarized by our

philanthropic mantra, “What Matters to You, Mat ters To Us.” The passion for
the surrounding communities of store locations drives our motivation to work
with local organizations all year long. This upcoming October shopping
Kendra Scott will directly impact Breast Cancer Awareness. Throughout the
month of October, for every purchase of a select suite of styles, we are
honored to not only donate 20% of purch ased price up to $25,000 to the
Breast Cancer Research Foundation but also to gift a piece of jewelry to a
woman battling breast cancer. In addition, with each in-store purchase, you’ll
have the opportunity to write a handwritten note of encouragement to
accompany the gifted piece of jewelry .

“At Kendra Scott, we live by the saying “What Matters To You, Matters to
Us.” This October, Hope Matters…”

Photo Credit: Kendra Scott

PAGE 29
 Feature Story
Part of the team
By: Kimberly Ray

Female empowerment is a large contributing factor when it comes to the philanthropic

efforts Kendra Scott supports. As a company made up of 98 percent women the brand
makes an effort to inspire young girls to chase their dreams. This is part of the reason why
Kendra Scott partners with the organization “Girls on the run”. Girls on the Run is a
nonprofit organization dedicated to creating a world where every girl knows her limitless
potential and is free to boldly pursue her dreams.

Girls on the run volunteer, Carly Miller is a direct example of how Kendra Scott’s
involvement helps inspire young girls. To Carly, the Girls on the Run core values are
important and relatable in all stages of life. Since her mother, sister and her became
involved with the organization she saw a shift in the way they talked about themselves,
connected with others and nurtured their health. While I was coaching a GOTR team in
college Carly said she left each practice feeling challenged ad inspired to be the type of
person Girls on the Run girls were aiming to be.

“I knew what it was like to be a young girl dealing with self-esteem issues, but they I saw
how positive it was to live by the GOTR values and be surrounded by those that did the
same. I wish I had access to GOTR when I was younger which is why I feel so strongly
about encouraging our community to participate.” Carly said.

Kendra Scott is proud to support Carly, the girls she coaches and every volunteer involved
with Girls on the Run. Kendra Scott is also proud to be part of the world that inspires girls
to find their inner strength, stand up for others, and celebrate what makes them one of a
kind. By shopping at Kendra Scott a customer can have a direct impact on a young girl’s
life by supporting an organization that pursues each child’s individual growth.

Carly with one of her students at a

race and Carly with her Mother at
GOTR event.

Photo Credit:GOTR

PAGE 30
 Video/ Script Treatment
Video link:
https://youtu.be/06QcHzzL_k0

Script Treatment
Kendra Scott Script Treatment

Kimberly Ray

1 minuet promo

Fade in, background music, photos of past Kendra Scott philanthropic events showing the
various Kendra Scott partnerships.

(VO1: Female): Kendra Scott fashion brand stands behind the importance of
giving back above all. Kendra Scott thrives on the three core pillars of
Family, Fashion, and Philanthropy

Cut to show photos of Panhellenic organizations supporting their philanthropies

(VO2: Female): At Kendra Scott, what matters to you matters to us. We will now be
expanding our horizons by partnering with organizations of the Panhellenic
community to join in support of the causes they care about most.

Fade out to Kendra Scott logo with text reading, “For more information about Kendra
Gives Back opportunities, please contact us at events@kendrascott.com”

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