Beruflich Dokumente
Kultur Dokumente
ID:BC180405022
Name:ASIFA ASGHAR
Task:
In this era of new technology, the word social media is not new for our society and
everyone along
with traditional media�s are affected by this.
Suppose you are a Public Relation officer of a political party and you think using
new
communication technologies will be more helpful to accomplish
tasks given by leadership.
In view of Six (6) Point PR Model; your task is to plan a PR Campaign using social
media to mobilize the youth for upcoming
political event.
Let us now to study the above enumerated parameters of successful PR plan model
individually.
2: Definition of objectives
1) Change the image because company has changes its activities.
2) Improve the caliber of job applicants
3) Tell people about little known story of the company & gain credit for
achievement.
4) Make company known & understood in new local & international markets.
5) Prepare stock market for a new share lunch.
6) Improve community relations following public criticism based on
misunderstanding of company�s intention.
7) Educate installers, users or consumers about the products.
8) Regain public confidence after a disaster which had portrayed company as
inefficient in any way, the cause has been rectified.
9) Establish a new corporate identity.
10) Support a sponsorship scheme.
11) Propagate company�s researches activities.
3) Definition of public
a)Internal b) external
Expanded public:
. The community.
. Protentional employs
. Employs
. Supplier of services & materials
. Investors --- the money market.
. Distributors.
. Consumer & users.
. Opinion leaders.
Misc. media
1. Exhibitions.
2. Air balloons & ships.
3. Electronic Bill Boards.
6) Assessment of results
Once all essential like objectives, proper identification of public and
selection]]]]]
of media and techniques are in place and the cost involved for such plan has been
worked out on the above-explained strategy, it is imperative that an assessment
should be made with regard to the public relation plan about the result or
achievement of the
objectives on following lines even if these may be qualitative and not
quantitative.