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1800 Copywriting/Marketing/Conversion Tips:


The Hidden Secret of Making Sales
By Dr. Joe Vitale
Author of the #1 Bestseller, The Attractor Factor, and way too
many other books to list here.

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Copyright © 2010 by Hypnotic Marketing, Inc.

All rights reserved. Reproduction and distribution are forbidden. No part of this publication shall
be reproduced, stored in a retrieval system, or transmitted by any other means, electronic,
mechanical, photocopying, recording, or otherwise, without written permission from the
publisher.

This publication is designed to provide accurate and authoritative information with regard
to the subject matter covered. It is sold with the understanding that the author and the
publisher are not engaged in rendering legal, intellectual property, accounting or other
professional advice. If legal advice or other professional assistance is required, the
services of a competent professional should be sought.

Dr. Joe Vitale and Hypnotic Marketing, Inc. individually or corporately, do not accept any
responsibility for any liabilities resulting from the actions of any parties involved.

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Dedication
This book is dedicated to my VP of Operations, Suzanne Burns.

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Table of Contents

Introduction…………………………………………………………………………………...Pg. 5

1800 Copywriting/Marketing/Conversion Tips…………………………………...…..Pgs. 6 – 225

About the Author………………………………………………………………...… Pgs. 226 - 227

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Introduction:

Getting sales means more than a fancy website. You need to do something on that website -- or
in your emails or sales letters - to convince people to buy. These are called conversion tips. In
other words, just because someone sees your site or calls you doesn‟t mean they'll actually buy.
You need to "convert" them. With that in mind, here are almost two thousand hypnotic tricks and
techniques to help you make that sale. Have fun!

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1. Tell your prospects about a news story that will possibly prevent them from gaining their
desired benefit. For example, “With this terrible economy in the news, I'm not sure you can
afford to purchase my product.” Then mention how you will help them purchase your product
despite the news.

2. Tell your prospects that you will be adding free content on your social networking pages
that you aren't adding to your regular website, blog or e-zine. People will want to join the
network to be your friend or follower to view the free content.

3. Tell your prospects some stats about your website or sales letter that aren't normally revealed
that often. For example, it could be how long they view certain pages for or how many pages
they visit. People will feel they should explore your site longer in case they miss something
good.

4. Tell your prospects that your product will convert a part of their life into something
even better. For instance, it could be that your product will turn their website into a money-
making machine. Most people will spend money to improve the things they already own.

5. Tell your prospects that your current offer is a marketing test. It could be the reason your
price is so low, you have a limited quantity or that you are offering tons of bonuses. You
could even say you're only testing your offer to a small percentage of your visitors or list.

6. Tell your prospects that you recently conducted a small survey to part of your website
visitors or list subscribers. You just want to make sure the results you reveal will
persuade people to buy your product since you changed your offer to meet their needs.

7. Tell your prospects how many people have missed out on your product offer. You mainly
subtract the people that bought, from the amount of visitors you had or from the size of your
list. People may take your “second chance offer” as a person that doesn't miss out.

8. Tell your prospects that you are changing your plans just to promote and/or buy a
certain affiliate product. People will think the product must be good if you changed your
schedule around for something important like a vacation, seminar trip, media interview, etc.

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9. Tell your prospects the most visited page on your website. People will want to visit it just
to see why so many other people visit it. Just make sure it's either a sales letter or you
have a way to make money or build a list from that page, to take advantage of the traffic.

10. Tell your prospects they should think about how much quality content they got for free
before your product launch and that they should just imagine how good the paid content
will be. If you give away free content to persuade people to buy, it should be extra good.

11. Tell your prospects how many people you have helped through the years with
your business. For example, “I have already helped over 40,000 people lose weight.” It
will show people that thousands of people trusted you and your product.

12. Tell your prospects that your affiliate bonus package has sold the most products, according to
your affiliate stats. This will influence people to believe that you have the best affiliate bonus out
of all the other affiliates that are promoting the same product.

13. Tell your prospects how many questions you've received about your product in the
past. If you've had a large amount, it will persuade people to think that tons of people
are interested in your product. The questions could be from a seminar or via e-mail.

14. Tell your prospects that your product has been or currently is ranked as the number one
selling product by a third party vendor. You just want the third party vendor to be reputable and
credible like a famous online bookstore or a huge affiliate program website.

15. Tell your JV prospects that you want to educate them about something that will improve their
business. Too many times, businesses only contact their joint venture partners or affiliates
when they have a product launch. Give them some valuable content with no strings attached.

16. Tell your prospects that you are comparing the product owner of the affiliate product
you are promoting with a famous person. This will give people a good idea of who they
are personally buying from. They will be able to get to know them by a branded comparison.

17. Tell your prospects that you are giving away a free product but that there is a major
announcement in it. Therefore, the only way for them to find out about the big news is to get
your freebie; It could be news about an upcoming product launch, which will help presell it.

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18. Tell your prospects what they won't need to have prior to purchasing your product and what
your product will provide them with. For example, “You won't need any experience or training
because we will give you a quick start guide and easy to use software.”

19. Tell your prospects that you are promoting someone else's product in the middle of your
own product launch. People will think that the product must be excellent for you to interrupt
your own product launch buzz and hype. Of course, you'll be making commissions too.

20. Tell your prospects that you are re-releasing a product that they may have never heard
about. It could be that you only sent the offer to part of your list or you didn't want too
many people to find out about your strategies for the fear of too much competition.

21. Tell your prospects that you tricked an expert into giving you tons of closely guarded
information for the product you are launching soon. Another way to express the value of the
information is that you bribed or paid top dollar to release the information in your product.

22. Tell your prospects about a special time period that they could be getting the benefit of
your product. For example, “You could purchase our product at 3 p.m. and be profiting by
7 p.m.” or “You could buy on Tuesday and be losing your first pound by Wednesday.”

23. Tell your prospects the types of people you are and are not looking for to purchase your
product. For example, “We are looking for intelligent, motivated and dedicated people that won't
get discouraged and give up because these are the types of people that will be successful.”

24. Tell your prospects that you had some unknown or underground experts help you with
your product. Many experts that are successful don't seek to be in the limelight or to be
famous. People like to learn new things from new people that are quietly successful.

25. Tell your prospects to get excited about your product by making your offer better and
better as they read your sales letter or e-mail advertisement. For example, “We‟re not
giving you one bonus, not two bonuses, not three bonuses but four brand new bonuses!”

26. Tell your prospects that they can do some research on you or your business before
they purchase your product. You can say they can look your name up in the search
engines, read your product review in a popular magazine, etc.

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27. Tell your prospects that if they submit a testimonial or success story and you select it to
be in your sales letter, you will pay them so much money or give them one of your
products. Plus, you could increase the value of your offer by giving them an audio or video
format of your product.

28. Tell your prospects that purchasing your product could make them a well known celebrity or
household name. It could be that you're selecting a few successful customers to be in
your next infomercial with you and will be promoting it in many media outlets.

29. Tell your prospects that they can see sample footage from your closed-door live event. You
can tell them they never heard about it before because you only invited special experts and
close friends from all over the world that paid thousands to attend. Once they‟ve reviewed your
sample footage, let them know that they can view your entire event on DVD and where they can
go to buy it.

30. Tell your prospects that you created your product because you have tried other products in
the past that didn't live up to their claims. By using your product, you were finally able to gain
your desired benefit.

31. Tell your prospects that based on the accuracy of your past predictions, they should
purchase your product before it sells out. In the past, you may have correctly predicted
that one of your products would sell out in a certain time period and it did.

32. Tell your prospects that you can sell them a smaller version of your product package of
resale, master resale or private label rights products, if it's too big for them. Sometimes people
don't want to buy a huge package of products if they know they don't have the means to sell them
all.

33. Tell your prospects that you are offering your product for a lower price because you are
about ready to launch a brand new product. People will see that there is a clear reason
for your product sale and will give them a logical reason to buy now.

34. Tell your prospects not to use the regular order button on your sales letter. Explain to them
that you have a special hidden order button at the bottom of your page that will give them
a discounted price. People will feel special and buy because others will have to pay full price.

35. Tell your prospects that many of your current customers were pleasantly surprised because
you didn't try to upsell them on your low cost offer. Most people expect businesses that

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sell products between $1 and $7 to automatically have another back offer ready for them.

36. Tell your prospects you feel a little guilty because you have been learning some borderline
black hat techniques from a well known expert. But then state, they can learn the same
techniques in the expert‟s new product if they don't have a guilty conscience.

37. Tell your prospects the difference between successful and unsuccessful people based
on the niche you are selling to and that people need your product to be successful.
For example, “The difference between skinny and overweight people is their mindset.”

38. Tell your prospects that you will help them gain their desired benefit based on a science.
Most people are tired of purchasing products based on theories, guesses and hypotheses.
People understand that if something is based on a science, it will happen every time.

39. Tell your prospects that you don't usually get this excited or freak out about a product you
are promoting. If you do, don't be afraid to go overboard and hype up the product a little.
You may get your customers excited about the product and persuade them to purchase it.

40. Tell your prospects that your product's system, strategy, formula, etc, can be narrowed down
into something really small to learn. It could be a sentence, summary, article, outline, etc.
People don't like to waste their time reading a huge book in order to get their benefit.

41. Tell your prospects to be alert and prepared for your next product launch. You can tell
them a little about your product, the date and time you are releasing it, the subject line
of your launch e-mail to watch out for, etc. This will remind them to open your e-mail offer.

42. Tell your prospects that you product will separate a person of power from a person
That is weak. It could be separating winners from losers, men from boys, leaders from
followers, etc. Most people will buy your product to gain a stronger advantage.

43. Tell your prospects the reason you are having a sale is based on financial reasons. It
could be that you owe the I.R.S. more money than you thought, that the economy is bad
and you need money or people need to lower prices, you have a major repair bill for your
business, etc.

44. Tell your prospects that even though you are selling a lot of resale rights or master resale

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rights product licenses, that only a handful of people will actually resell them. This will give
people a reason to buy even if they think there are too many licenses to compete with in selling
the product.

45. Tell your prospects that you will be removing a restriction on your product that you are
re-releasing. For example, if you had a restriction on allowing people to transfer/sell private
label rights articles to other people, then people that bought before may even buy again to
get that right.
46. Tell your prospects answers to frequently asked questions (FAQ) at the end of your sales
letter. People may have a question pop up in their head as they are reading you sales letter or
e-mail offer. If you can answer it right then and there they may buy the first time.

47. Tell your prospects that you are comparing your product to another product that they
have experienced. For example, “Using our product is like being a kid searching for and
finding a toy inside a fast food kid‟s meal.” That experience is already branded in their mind.

48. Tell your prospects that you have been a big fan or longtime follower of the person you are
selling a product for. You can mention that you have been subscribed to his e-zine for
years, you always purchase a seminar ticket when they are speaking, etc.

49. Tell your prospects that if they become a member of your membership website they will
learn about the particular topic for years before the non members even catch on. People like to
learn information that will benefit them before everyone else.

50. Tell your affiliate prospects that they can make money from your affiliate program
without even selling anything. You could pay them for opt-in e-mail addresses, website
visitors, forum registrations, video views, audio plays, etc.

51. Tell your prospects that you are comparing your product to a recipe. For example,
the ingredients are 1 proper mindset, 2 special skills, 1 software program and mix them
together with your business and stir until you are successful.

52. Tell your prospects the owner of the product you are promoting is unknown but more
successful than so called experts he's taught. You can mention the other well known experts
even have written printed books about the subject, been asked to speak at seminars, etc

53. Tell your prospects that you had to agree to some conditions from the product owner

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of the product you are promoting. The conditions can be: 1 - you can only promote it
to your customers, 2 - no freebie seekers, 3 - you had to offer a bonus with it, etc.
54. Tell your prospects that you received the product you are promoting in the mail with a
joint venture offer. You can describe the product was highly protected because it
was so valuable like it was marked “Highly Confidential,” or “Top Secret” with red tape, etc.

55. Tell your prospects it takes just one mistake to not gain their desired benefit from
any product. You can mention that your product is mistake-proof to use because you
went over all your competitions‟ products and solved all the problems with them.
56. Tell your prospects that you know with the bad economy that finances can be a little tight
right now. And you know that most people are only spending money on necessities. Then
you just need to give them a logical and emotional reason why your product is a necessity.

57. Tell your prospects case studies of people that have owned your product for awhile and
have had continued success. You can list their name, where they are from. their job,
when you got the case studies, the date they bought your product, the result of the case
study, etc.

58. Tell your prospects that your current customers are protesting because you are going to
release your product or reopen your membership website. Other non-customers assume
that your product must be good if the current users are mad about releasing it to others.

59. Tell your prospects not to buy your product or they will benefit. It's like an attention-
grabbing warning offer that actually persuades people to buy. For example, “Don't buy because
there are only 300 spots available,” “Don't buy because there are only 10 free bonuses,” etc.

60. Tell your prospects that your testimonials are of the purest form. You can say they are
not paid testimonials, not testimonials from friends or family members, not testimonials
from JV partners or affiliates, not favor-giving expert testimonials, etc.

61. Tell your prospects how often people have to use your product to get their desired benefit.
For example, just use our exercise equipment 10 minutes a day to lose 15 pounds in
one month. Almost everyone can find a little extra time to improve their life.

62. Tell your prospects they shouldn't purchase your product if it's going to put a strain or
limitations on their life. They shouldn't buy if they are going to go further into debt, if their
significant other won't approve or support them, if they won't be able to pay the bills, etc.

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63. Tell your prospects a few things that go together or have something in common that don't
usually go together. For example, “What does milk, a DVD player and a hammer have in
common?” You just want it to lead to an attention grabbing story that will sell your product.

64. Tell your prospects all the things they can do with your product before they buy, even if later
on they ask for a refund. It could be things like “You can rip open the packaging, read
it all, keep all the bonuses,” etc. They will have no risk and still get benefits.

65. Tell your prospects that you don't recommend many other people's products. You
can say you usually only promote two good ones a year or list the couple you
do promote. People will know that when you do recommend one, it will be good.

66. Tell your prospects that you recently purchased a master resale rights product and redid
the whole sales letter. You can tell them how much time and effort you spent on it. So,
if they buy the resale rights from you, they can also use your exclusive sales letter.

67. Tell your prospects that you will be launching an exclusive product to your own list. And
you won't be telling any super affiliates or JV partners about it before then. They will want to
buy because of the exclusivity and they can promote it before the big promoters get on board.

68. Tell your prospects about new blog posts or content that you added to your websites. Just
use interesting and attention getting titles so they decide to go read them. You can
advertise product around or in your content or make money from advertising clicks.

69. Tell your prospects the success rate of the customers who properly use your product.
For example, over 97% of people who use our product like instructed make a full time
income and 70% of those that even skip a few steps earn a part time income.

70. Tell your prospects that when all your products are sold out that there won't be any
more available. Your reason could be because of production costs. For example, there
won't be a single package sold over 500 and we won't resell the returned ones.

71. Tell your prospects that your product will finally give them the answer to their biggest
imaginative question. For instance, if you've always wondered how a person can lose 10
pounds in two weeks without dieting, our product will show you how.

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72. Tell your prospects all the upcoming live events you will be speaking, teaching or attending.
You could list the whole schedule on your website. And if they have an affiliate program, you
could give them the affiliate link to the event in case they want to go too.

73. Tell your prospects about the e-mail advertisement or sales letters that changed your life for
the better. You could even tell them the exact subject line or headline that grabbed your
attention. If people want to better their life too they will order through your affiliate link.

74. Tell your prospects they can preorder your product before it launches. The reasons
that they may want to preorder are to make sure they get a copy before it sells out, to
be set up to promote it through the affiliate program or to get a cheaper price.

75. Tell your prospects there will be many types that will purchase your product and describe
them. It could be A) people that buy it and take action, B) buy it and stick it in the closet or C)
buy it and immediately ask for a refund to get it for free. People will want to be the one who gets
the benefits.

76. Tell your prospects all the different types or formats of products that are included in the
product package you are selling. It could be PDFs, mp3s, workbooks, DVDs, ebooks, etc.
People like to get many types of products because it seems like a better bargain.

77. Tell your prospects you was going to really try to persuade them to purchase your product
but you will let them decide for themselves. It will give them less pressure and they will let
down their buying defenses. Just be blunt and tell them to do what they want.

78. Tell your prospects that you want to speak some harsh words and use strong adjectives
but you can't legally or morally in your e-email or sales letter. You could be referring to
your competition's business practices or products.

79. Tell your prospects that you won't call them a normal customer if they purchase your
product. You could call them a partner, apprentice, affiliate, etc. Some people will
purchase just to get the respected title and the benefits that go with it.

80. Tell your prospects they may have heard the buzz about your new product. This could
be that you let all your super affiliates and joint venture partners announce it first. You
could announce the launch after they do so you can give your list the results of the sales so
far.

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81. Tell your prospects that your product isn't cheap but the people that have already bought
it have been paid back for it. It could be they made their money back by promoting through
your affiliate program or your product teaches them how to make money a different way.

82. Tell your prospects that you overheard a person saying something that would persuade
them to purchase your product. It could be that you overheard the beta test results
of a product that is launching soon. You just give them the beneficial results.

83. Tell your prospects that you are recommending a strong competitors product. People
would wonder why you are doing it and assume it's because their product is great
and you want to truly help them. Plus, you competitor could offer you commissions.

84. Tell your prospects that you are only accepting newbies to purchase your brand new
product. Tell them that if you notice any experts purchasing it, you will immediately stop
them from buying and refund their money. Your newbie customers will feel special.

85. Tell your prospects that they have never heard of your type of product or information in
your product before. If they believe you are the only one that can offer them special
benefits then they will absolutely purchase your product.

86. Tell your affiliate prospects the minimum and maximum commissions they can make
through your affiliate program. The minimum could be your front end sale or commissions for
opt-ins or registrations and you maximum commission could be the total sales with back-end
products.

87. Tell your prospects that you are comparing the lower price of your product to other
expensive products. Just show them that your product will give them more benefits even though
it is cheaper. For example, you could compare your moneymaking product to paying for a
college education.

88. Tell your prospects that your competitor's products may offer some extra benefits than
yours but they are hiding some information that makes your product more beneficial.
It could be that you may lose more weight with their diet plan but they can't eat what they
want.

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89. Tell your prospects that you are admitting to thinking a product was stupid but once you
actually used it you became addicted to it. You can tell them not to think the same thing
and recommend the product to them even though you are embarrassed from your mistake.

90. Tell your prospects that one of your long term goals just came true. It could be all because
of a product that you purchased and now are recommending to them. Tell them that you
would have completed your goal a long time ago if the product was available then.

91. Tell your prospects if they find themselves saying “yes” in their mind to a lot of points within
your sales letter they should purchase your product. When people are mentally agreeing
with your offer, it's easier and more effective to ask for the sale when they're in that mental
state.
92. Tell your prospects that even if they don't want to come to your seminar for the content,
it's the networking with other people that's the most valuable thing. They could make joint
venture deals, interview other experts, trade advertising, co-create products together, etc.

93. Tell your prospects that your product is related to a hot buzz word that's currently taking
your niche by storm. When a subject is popular, people are really into buying products
that fulfill that need or want. They want to be included in a group that rides the new wave.

94. Tell your prospects that you predict that in the near future people won't be able to get their
desired benefit unless they own the product you are promoting. If you have been consistently
right on past predictions, people won't take what you say lightly and they'll buy your product.

95. Tell your prospects the reason your product price is so low is you have a goal to help a
certain amount of people. The only way you could reach your goal was to charge a lower
price for your product. If it would have been higher you wouldn't have been able to help
as many people.

96. Tell your prospects the all negative effects of them unsubscribing to your list at the bottom of
your e-mails or on the unsubscribe page. It could be they will miss out on free bonuses,
original content, learning about new product launches, free product updates, JV offers, etc.

97. Tell your prospects that your new offer will change the rules in your particular niche or
industry because it's so creative. When something is creative and effective all your
competitors will usually copy you. Your customers will like the fresh new approach and buy.

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98. Tell your prospects the famous experts who you have shared the stage with while you were
speaking at offline seminars. You could also mention experts you've share the phone and web
broadcasts with on teleseminars, webinars and podcasts, etc. Plus you could mention the people
that's interviewed you.

99. Tell your prospects that you invited most of your friends and family over to have a small
gathering over the new product you are promoting. Tell them you all huddled up around your
computer and all of them ended up purchasing it.

100. Tell your prospects that you have to disagree with a top expert on a certain subject. It will
grab people's attention that you are calling the expert out by name and disagreeing with
them. You just need to make sure your argument persuades them to purchase your product.

101. Tell your prospects that you have been leveling the playing field for all your affiliates so
your affiliate competition is played fairly. You could tell them they will be disqualified for
spamming, offering affiliate rebates, using affiliate bonuses, purchasing paid advertising, etc.

102. Tell your affiliate prospects the specific commissions they will make for every part of
your product offer. For example, it could be they make $6 on the front end product, $12 on
the deluxe product, $8 on the upsell product, $20 on the follow up product, etc.

103. Tell your prospects to think about how many times in the past they have struggled to gain
their desired benefit with different products. And how many more times in the future they
will struggle unless they purchase the product you are promoting.

104. Tell your prospects your product will give them a way to reach their goals by doing a little
at a time. For example, what if you could build a one page website that made you $2 a
day and what if you could create 100 of them every month?

105. Tell your prospects that you own the product that you are promoting and all the other
similar products you've bought you went ahead to ask refunds for. People will assume that the
competition's products aren't as good since you opted to ask for your money back.

106. Tell your prospects your product will help them tune out the negative people in their life
that stops them from gaining their desired benefits. Sometimes it's not the product that fails,
it's the people that criticizes them. For example they may say, “You'll never lose weight.”

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107. Tell your prospects that you are almost or sort of giving them some money to purchase
your product. It will grab people's attention because most businesses don't hand out money.
You could be giving them a discount on your product or using an affiliate rebate bonus.

108. Tell your prospects that you gave up something important just to be able to promote this
product to them. It could be that A) you had to pay to be an exclusive affiliate for it, B) you
had to miss a high ticket seminar event or C) you had to cancel a personal event, etc.

109. Tell your prospects that you have seen this many people get in line to get a product (opting
in to a product launch notification list) since a big offline event. It could have been a new
restaurant opening, movie premiere, theater show opening, video game release, etc.

110. Tell your prospects that they may have already seen the advertisement for the product
that you are promoting but you have added something extra or new to it. It could be
more bonus products, a longer guarantee, a cheaper price, payment plans, etc.

111. Tell your prospects a question that would make them think long and hard about not
owning your product. For example, would you jump out of a plane without a parachute?
Another example, would you drive a race car without a seat belt?

112. Tell your prospects to pick a version of your sales letter to read. Your prospects will
actually pick one that appeals to them which in return will persuade them to buy easier and
quicker. It could be a funny version, scary version, PG/X-rated version, audio/video version, etc.

113. Tell your prospects that you had a lot of people asking you about a cool thing that you
did on your product sales letter. It could be about a special graphic, video, script, etc.
It will persuade people to go see it and maybe while they are there they will buy your
product.

114. Tell your prospects that you are inviting a limited number of people to purchase your
product as beta testers. You can still charge them money but at a lower rate. It could
be because they won't have all the features or benefits, it's in testing phase, etc.

115. Tell your prospects the benefits that your customers got since the first launch of your
product. Then tell them that you are launching it again for a limited time. People won't
likely opt to not buy your product the second time around after seeing those results.

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116. Tell your prospects all about your product in your e-mail and point them straight to an
ordering page link. Sometimes it's easier to get a person to buy because they are in
the early stages of being interested already or they wouldn't have opened your e-mail.

117. Tell your prospects that you are taking a big risk giving away your physical product for no
cost. It could be you have to pay production and shipping costs. And that you can only
make money if they opt to become a paid member of your continuity program.

118. Tell your prospects how many people attended your seminar and watched it live on a
webinar. People will want to purchase the DVD version of it to see what all the fuss was about.
And even if they did watch it live they may buy it to take more notes and soak up the
information.

119. Tell your prospects they should purchase your product before all your copy cat competitors
start creating cheap knock off versions of your product. Most people do realize that usually
the cheaper the product, the less benefits and less happy they will be with it.

120. Tell your prospects that you had to show them in your e-mail some of the quotes that
was in the sales letter of the product you are promoting. People will see you must be
excited about the product because you couldn't wait for them to click over to the sales page.

121. Tell your prospects that you are not afraid to expose or criticize your competition unlike
some businesses because it will help protect them and save them money. People will
realize you have the guts to make enemies in order to keep their best interests in mind.

122. Tell your prospects that a very smart or intelligent person has created the product that you
are promoting. Many people assume people have to be really smart to create or invent a
new product. You could label the smart person a nerd, geek, scholar, or mention information
on their educational background.

123. Tell your prospects at the end of the week/month the top 3 to 5 products you promoted
during that time period. You can tell them you are basing it off traffic, sales, conversions,
customer testimonials, e-mails, votes, etc. People will reconsider buying them.

124. Tell your affiliate prospects the total commissions and prizes you've given away during
your last affiliate contest. It will persuade people to join your next affiliate launch contest.

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They will imagine themselves as one of the super affiliate contest winners.

125. Tell your prospects that your next product launch is so important they should do something
drastic to make sure they don't miss it in case the product sells out fast. It could be to A) call
off work, B) leave work early or C) come into work later that day to use your work's computer,
etc.

126. Tell your prospects that the biggest portion of your opt-in subscribers or visitors are going
to be angry or upset that they won't get a copy of your next product. For example, I
have 100,000 subscribers and only 500 people will get a copy - 5 out of 1000 will be upset.

127. Tell your prospects that they can take a tour of your business for a fee, win it or get it as
an affirmative bonus. Many people are interested in learning how a business is run or
just curious how a product is created, made or manufactured.

128. Tell your prospects that your new product will be launched on television. Many Internet
business don't launch their new product on television so it will grab people's attention.
Just tell them the station and time your infomercial/commercial will air on TV.

129. Tell your prospects that a famous media professional has published a good report about
your product or a story that supports them owning your product. It could be a well-known
writer, editor, talk show host, reporter, radio host, etc. You also want to mention the famous
company they work for.

130. Tell your prospects that your product will be able to help them get benefits in the near
future. For example, it could be a stock investing software that can help predict profitable
stocks that will be valuable in the future. Just market your product as a fortune teller.

131. Tell your prospects that if they purchase your product you will give them a live bonus
product. Most bonus products that are live, have a high perceived value. It could
be a free seminar ticket, teleseminar, webinar, live podcast, workshop, consulting, etc.

132. Tell your prospects that if they purchase your product they will get access to your private
'customer only' help forum. For example, we've already answered 10,000+ questions in our
help forum. People will conclude that it's almost like getting 10,000 bonuses with their purchase.

133. Tell your prospects that if they don't purchase your product that they are going to be

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competing with other people that have your new product. Tell them how it will give
your customers an advantage and your non-customers a disadvantage.

134. Tell your prospects that a major media outlet has published a success story of one of
your beta testers that benefited using your upcoming product that you are launching soon.
People will assume that if a reputable media source is covering it, it must be for real.

135. Tell your prospects that they can go ahead a purchase your product but your bonus
product isn't quite ready yet because you want them to be good as possible. You can also
use this strategy as an affiliate for affiliate bonuses.

136. Tell your prospects that you had to sell something valuable and sentimental just to purchase
the product that you are now promoting through the affiliate program. People will think that
it will be worth the sacrifice to buy it. You could have hocked a wedding ring, gift, etc.

137. Tell your prospects all about the differences of the old and new version of your product.
You can put up a comparison page that list the old and new features and benefits of
your product. You can even charge a smaller upgrade fee for people that own the old version.

138. Tell your prospects that a big percentage of people that own the type of product you
are promoting don't know how to use it effectively to get all the benefits and features
out of it. For example, 95% of all diet product buyers don't have the right mental preparation.

139. Tell your affiliate prospects that if they send out a last minute e-mailing to their lists it
could change their contest position and earn them more affiliate money or prizes. You
could show them the current standings and how many sales they are away from rising up
the contest.

140. Tell your affiliate prospects that they better promote your product now because many of
the super affiliates are getting ready to send their offers out. The mid-level affiliates know
that once the big timers start mailing they will have less of a chance to make sales.

141. Tell your prospects that they can decide to pay what they want for your product. Most
people will be fair, especially if your product has perceived value. Plus you will make
sales from the people that are on a limited budget or don't have much money.

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142. Tell your prospects that the buzz about your recently launched or upcoming product
is all over the Internet. It could be in the all the particular forums, social networking sites,
chat rooms, blogs, websites, e-mail lists, etc.

143. Tell your prospects that they shouldn't purchase your product if they aren't at a certain level
or standard. People will think your product must be great if you are telling some types of
people not to buy it. It could be if they haven't had certain training, education, mental
preparation, etc.

144. Tell your prospects that you offer your product at different prices for single users and
multiple users. People will pay less for a single license than people that allow their
employees or friends to use it too. Plus, you can price it for multiple ways and places to
use the product.

145. Tell your prospects something questionable about the product owner of the product you are
promoting. For example, a former drug dealer has discovered a new system for making tons of
money. It will grab people's attention and make them see why he/she is more wealthy then
themselves.

146. Tell your prospects that they will get a product for free that you had to pay hundreds or
thousands for. You can say that the only catch is they have to try out a forced continuity
program. People will see the value because of how much you had to originally pay.

147. Tell your prospects how much other affiliates are making on the prelaunch of your
product. Adding an income stream on your prelaunch is a great way to get affiliates
motivated. For example, some affiliates are making up to $3.04 per sign up.

148. Tell your affiliate prospects that you are usually towards the top of most of the major
affiliate promotion contests. You can say if they promote you product you will give them
free training so they can learn how to win affiliate contests they enter.

149. Tell your prospects all the economical reasons for purchasing a ticket to your live seminar
or workshop event. It could be because flights are cheaper now due to the economy,
or you negotiated lower rates for hotels around the seminar event.

150. Tell your prospects that your product sold out in an unbelievable and incredible time
amount. Anytime a product sells out in minutes or a large quantity of product sells out in hours,

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people that didn't buy wish they had another chance. Just give them one at a higher price.

151. Tell your prospects the multiple benefits some of your students got from your paid training
or teaching program. For example, if it was a weight loss program, they may have lost 15
pounds, lowered their body fat, increased their muscle density, started their own program, etc.

152. Tell your prospects some interesting results of one of the surveys you presented to your
visitors and or subscribers. The results just need to influence them to buy. It could be 52% of
people have high speed Internet access, 34% work full time online, 80% bought a product
online, etc.

153. Tell your prospects when certain people retire or leave your online business, then give them
a reason why they should buy because of it. It could be they are taking one of their products
with them, they are retiring a business service too, a product will be sold until the day
they leave, etc.

154. Tell your prospects that you had so much traffic from you product launch that it
took down your server and you used the best online hosting and dedicated server. So,
people will think that even though you prepared, your product was just too good to handle
the buying frenzy.

155. Tell your affiliate prospects your product test conversions on different ways you promoted
it. For example, we got a 27% conversion on a webinar, we got a 15% conversion on
the JV sales letter, we got a 40% conversion on a video advertisement, etc.

156. Tell your prospects that you have proof for all the benefits and features of your product.
Usually businesses just give you proof of one of the major benefits of their product. So
if you give proof of most or all of your benefits, it will be even more believable.

157. Tell your prospects that the product owner of the product you are promoting isn't trying
to be in the spotlight and you pressured them to release the product. It‟s because he/she
is one of those private, shy, underground people that get better results than the gurus.

158. Tell your prospects every chance you get that you accept testimonials . You can also
mention that you accept testimonials for all the parts of your business like: products, customer
service, forums, e-mail newsletter, blog, videos, social pages, etc.

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159. Tell your prospects that the product you will be promoting will be blasted all over the
Internet in a few days or weeks. You are just alerting them that they should get on board
before all the hype and fuss about the product explodes everywhere.

160. Tell your prospects upfront that there is a catch with your free or no cost offer. Usually
people expect it anyway. It could be that A) they have to opt-in, B) they have to pay shipping
and handling or C) they have to try out your continuity membership, etc. Just show them how
they are taking a risk.

161. Tell your prospects that you will give them your time as a bonus product. People nowadays
think time is a more valuable commodity than money. Your bonus might be giving them
free consulting, installing software for them, doing a live workshop, etc.

162. Tell your prospects that your product was specifically designed for them so they
don't have to go through a lot of hassle. For example, you might have to fill out a 10 page
long form to get life or medical insurance if you are an ultimate fighter or boxer because
you are high risk.

163. Tell your prospects that if they haven't heard about the product you are promoting or
a subject related to the product, that they are likely a hermit. Its just another way of saying
that it is very popular and many people are buzzing about being addicted to it.

164. Tell your prospects that if they register and pay to attend your live event, they can use
it as an affiliate bonus. It could be an audio, video or transcript of the event. The event
could be a seminar, teleseminar, workshop, mastermind meeting, webinar, etc.

165. Tell your prospects that you are re-releasing your product so soon because of all the
positive feedback you got. Plus people are begging to get it that didn't have a chance to
buy it and you have a huge waiting list of people wanting a chance to buy it.

166. Tell your prospects about upcoming products that you will be promoting for yourself
or others in the next month. It will presale the products and get people prepared to stay
on your list for the anticipation. You could just give them hints at the end of your e-mails.

167. Tell your prospects if they have a chance to get your product before the rest of the
world does. They either have to join your prelaunch webinar, sign up to an early bird
list, become a joint venture partner, propose to give a testimonial, etc.

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168. Tell your prospects to think about all the money they spent and wasted in the past on the
type of product you are promoting and that your product will be the last one they will need to
buy and they won't even have to think about all the money they would have spent in the future.

169. Tell your prospects that when they purchase your product, it's not about you making money,
it's about both of you becoming a team. You will help each other become successful. They
will support your business and you will support them to gain their desired benefit.

170. Tell your prospects about customers that already own your affiliate bonus. Just have people
give you a testimonial for your affiliate bonus. A testimonial will give people proof that your
affiliate bonus is good and adds extra credibility to your overall offer.

171. Tell your prospects that you will give them samples or excerpts of your information
product. Just blank out important information within the content to make them even more
curious to buy your information product. They will want to see everything they are missing.

172. Tell your prospects that unlike most Internet marketing moneymaking products, yours
was designed to make them profit. Most people think that the only ones that profit are
the marketers because they just supply the tools to a dream that usually doesn't make
money.

173. Tell your prospects that your product will help them recognize the signs of something good
or the red flags of something bad. People want to be able to make the right decisions so they
will gain their desired benefits. It could be to pick a product, business, service, etc.

174. Tell your prospects that you prescreened or pre-researched all the resources in your
directory type product. Sometimes directory suppliers don't do background checks on all their
sources or don't keep the directory updated with new listings or remove old listings.

175. Tell your prospects that you want testimonials about their good experiences with your
business compared to the bad experiences of your competition. People will believe a third party
more than you if you were bad mouthing your own competition.

176. Tell your prospects some unique ways you will help them if they promote your product
as a joint venture partner. It could be you'll help recruit JV partners for their launches,

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travel to their business and train them, let them speak at you events, let them interview
you, etc.

177. Tell your prospects about a specific conversation that you had that led you to create your
product to persuade them to buy. To make the conversation even more
persuasive, show them the transcript and blank out some of the juicy parts.

178. Tell your prospects that you only have a limited amount of products to sell and you already
have many spots reserved and paid for before you even completed part of your site.
It could also be before you paid for hosting, registered a domain name, wrote the sales
letter, etc.

179. Tell your prospects they should know you don't contact them that often, maybe once every
month if that, and you only contact them if it is absolutely worth it. People will know what
you‟re saying is true if they are subscribed to your list and you only recommend quality
products.

180. Tell your prospects that you have been involved in your particular niche for a long time and
you have never heard of some of the strategies or tactics that are in the product you are
promoting. People will assume it must be totally new stuff because you have likely seen and
heard of everything before.

181. Tell your prospects that your product has been so many years in the making. For example,
my new product has been over 3 years in the making. It could be that it took you that long
to develop the product or that‟s how long it took you to finally educate yourself about the niche.

182. Tell your prospects how long you have kept your knowledge or product a secret for. For
instance, it's been my best kept secret for over 6 years. People will want your product
because they have proof it works, because it already gave you the desired benefit they want.

183. Tell your prospects all the major accomplishments and milestones of your business niche.
If you‟re in the gardening niche, it could be you were the first to use a special fertilizer, you
run the largest online gardening store, you've had two bestselling gardening books, etc.

184. Tell your prospects that you want them to join your secret, private mastermind group.
Most people like to be part of a club that shares non-public information. You could sell
a membership to your group or use it as a bonus for some of your products.

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185. Tell your prospects how much you've been paid for a single interview. If people are offering
you money just to interview you, your target audience will assume that your products are good.
Plus, you can tell them what people will pay you to speak, teach classes, etc.

186. Tell your prospects everyday that if they don't own or use your product, that it's costing
them things. It could be costing them money, time, benefits, freedom, features, bonus, relaxation,
results, etc. People don't like to think about how much daily stuff they are missing.

187. Tell your prospects a question on how they will get their desired benefit without your help
or product. For example, could you build a house yourself? Even if your product isn't a house
it will get them thinking that they need expert instructions and tools to accomplish their goals.

188. Tell your prospects that if they purchase your product, it's not about you, it's all about them.
Tell them that your product will give them much more in return then what they are paying and
your product is like a guaranteed investment that will keep getting more and more valuable.

189. Tell your affiliate prospects that you have prepared a frequently asked questions (FAQ)
page for your joint venture offer. Sometimes people will get confused with your JV deal if you
are not clear enough about everything. You can simplify everything by using a FAQ page.
190. Tell your prospects that you are using other experts for your bonus products. For example,
you have a famous copywriter that will be critiquing one of their advertisements for no cost. You
can mention that he/she normally gets paid $1000 a hour to do that.

191. Tell your prospects that you recounted or audited how many copies of your product you
have left and decided to reopen your sale. You could mention that some credit card payments
got declined, you got a few refunds, some people double ordered, you counted wrong, etc.

192. Tell your prospects that most people order your products before they read the sales letter
or watch the sales video. People will think that they should just order without debating it
for too long. Plus it shows there is a real demand for your product.

193. Tell your prospects that they can come see you live, first-hand and use the product you are
selling. People will assume that if you are willing to show them live how you will gain the
desired benefit with the product, that it will for sure work.

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194. Tell your prospects that you aren't going to try to sell them your product. Say there is going
to be no long, professional sales letter, you didn't hire an expensive copywriter, you aren't
offering a ton of bonuses, etc. People will likely let your product do the selling.

195. Tell your prospects if you've been around your particular niche for any length of time,
they've probably heard of the product owner of the product you are promoting. If not, tell them
all his online and offline accomplishments. Compare him/her to another famous business person.

196. Tell your prospects that the product owner of the product you are promoting is more
successful than most or all of the other businesses in that niche. People like to purchase products
from businesses that are the most successful in a particular industry because they are usually
better.

197. Tell your prospects that your business has made it through some rough times to become
successful. It could have been a painful tax audit, a government fine or shut down, a bad
recession, law suits, etc. People will purchase because they will bet you will be around for
the long haul.

198. Tell your prospects that your product will show them the tiny details that most products
don't even mention or go into. If you are promoting a moneymaking product you could
go into how to hire employees, how to manage your day, the software you use, etc.
199. Tell your prospects that they can layaway your product before it is launched so they
won't have to mess with traffic and slow servers trying to order when it's officially launched.
Just have them put down a non refundable deposit or full payment ahead of time.

200. Tell your prospects that if any of the descriptions in your sales letter describe them, then
they need to order your product right away. It could be statements about their problems
because they don't own your product or statements about benefits they could have.

201. Tell your prospects that they could create a membership website if they buy your
huge package of resale rights, master resale rights or private label products or articles.
People would have tons of products to resell to create a regular residual income.

202. Tell your prospects that people are contacting you about your offer by ways they
don't normally contact you. If you sent out an e-mail ad they may be contacting you
by phone, instant message, social networking communications, etc. That means there is
a big buzz and they have a lot of questions.

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203. Tell your prospects that it doesn't make sense not to own your product. For example, if
you have a good diet program that is below $20 and works, it doesn't make sense for them
to buy expensive exercise equipment, expensive health supplement foods, etc.

204. Tell your prospects that there are so many people interested in your product and
contacting you and asking tons of question that you had to add another way to communicate
with them. It could be a live chat room or more phone customer service helpers.

205. Tell your prospects that your product will give them more benefits in a month than
your competition's product will give in a year. People like to get more benefits in a shorter
period of time. Mainly it is because they want their life to be better as soon as possible.

206. Tell your prospects that you are adding a second part to your free seminar because
there was so much more information to share and not enough time. You can let people
listen to a recording of the first part of your seminar to get them interested in the second one.

207. Tell your prospects all the right or tricky ways that they can use your product. For example,
if your product was a search engine ranking product, they could use it to get organic listings or
to spy on their competition and steal their keywords and back links. That's white hat or
black hat strategies.

208. Tell your prospects how most of your customers go from a negative emotion to a positive
one once they use your product. For example, a person that lost his job is worried about
paying his bills until he gets your moneymaking product and now is confident about his
finances.

209. Tell your prospects that you are limiting the number of products you sell by the area they
are sold in. For example, you could say I'm limiting 200 copies to United States citizens,
100 copies to United Kingdom citizens, 50 copies to Canadian citizens, etc.

210. Tell your affiliate prospects that you need to manually approve them to promote your
product. Have them submit an application to promote it. People will assume that what you are
offering is a good product because of the application process and they know only quality
affiliates will be allowed to sell it.

211. Tell your prospects how fast your product is selling as a creative comparison they could

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easily understand. For example, “Our new product is selling faster than water in a desert.”
Another example, “Our new product is selling out quicker than a cat chasing a mouse.”

212. Tell your prospects that the price you first listed on your sales letter is current and not to
look for a lower price further down the ad. And if they can't afford it, they shouldn't buy
it. Some businesses list a higher price then a lower price later to increase the value of their
products.

213. Tell your prospects that your seminar, teleseminar or webinar wasn't supposed to be
recorded but one of your listeners sent you a bootleg copy of the live event. You could decide to
let the people that didn't make the live event listen to it to sell more of your products.

214. Tell your prospects that you put a live chat program or chat room on your website or
sales letter in case they have any quick questions they need answered before they buy. It
will be another way to persuade people to buy. You could also add live chat to your
order page.

215. Tell your affiliate prospects that you have joint venture contest prices for affiliates that
have lists under 5,000 to 10,000 subscribers. Many affiliates don't like to compete against
super affiliates that have way bigger lists. It will motivate all your affiliates to promote more.

216. Tell your prospects they can reserve a lower price on your next product you are launching
by pricing a prelaunch nonrefundable deposit on their order. And when the product launches
you can give those people a special discount order link.

217. Tell your affiliate prospects about any upfront concerns they may have about promoting
your product to their list. For example, they might be concerned that you are offering a no cost
product with a forced continuity program. You could mention it's stated clearly upfront on the
sales letter.

218. Tell your prospects that one of your employees or assistants will be handling your business
while you‟re on vacation. When they send e-mail ads out for you, they can sign them with their
own name. It will give people a fresh change that may persuade them to buy.

219. Tell your prospects that have missed the early access opportunity to the product you are
promoting for less and before everyone else. But you talked to the product owner and he/she
allowed me to give you a special code to get early access before the official launch.

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220. Tell your prospects that a certain part of the sales letter of the product you are promoting
has got you really happy or excited. People will want to go see the part that you are so
thrilled over. It could be the bonus, guarantee, price, headline, etc.

221. Tell your prospects there are a few times every year that they can't miss out to buy a
certain opportunity. And of course tell them today is that day and the opportunity is purchasing
your product to gain their desired benefits.

222. Tell your affiliate prospects the total commissions you are ready to pay out to them for
your next product launch. Plus tell them the total commission bonuses and prizes you
will be giving away. Your affiliates will imagine and get motivated getting a percentage of
the total pie.

223. Tell your prospects that you apologized for e-mailing them on a Saturday or Sunday
because those are usually days of fun and rest. Just tell them your e-mail couldn't wait or there
was a good reason, like your limited time product offer or your sale is ending soon.

224. Tell your prospects that you get unhappy or depressed watching other people that can't
seem to get their desired benefit. For example, watching people fight through traffic going
to work or wearing baggy clothes to hide how overweight they are. Of course, tell them your
product will help them get their desired benefit.

225. Tell your prospects how they can easily make up for the cost of purchasing your product.
For example, they can pay for your diet program with all the money they save on fast food,
desserts, junk food, etc. Just think of creative ways to make your product seem almost free.

226. Tell your prospects that a famous person you admired e-mailed you or sent you a personal
letter of thanks for offering your product to help them gain their desired benefit. Tell them
you even printed out the e-mail to keep it near you to motivate you to keep doing good business.

227. Tell your affiliate prospects that you are having a speed joint venture affiliate contest.
Tell them the first one to get to so many sales will win a huge huge prize. The prize should
be something good like a car, home theater system, boat, house, etc.

228. Tell your prospects that that they don't have to mess around and read you e-mails. Just give

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them a quick option to go read your sales letter or website. For example, “If you are in a
hurry click here,” or “Don't want to read this whole e-mail? Click here,” etc.

229. Tell your affiliate prospects that you are giving bonus affiliate commissions for different
amounts of sales. So they can make bonus commissions on many different levels
of sales no matter how many super affiliates there are to compete with.

230. Tell your prospects that they just won't purchase your product and be alone and have no
personal guidance how to get their benefits from it. You could offer free consulting
or coaching for so many months or years after they buy.

231. Tell your affiliate prospects the whole outline of your joint venture launch schedule. For
example, June 1st - send out first prelaunch video, June 3rd - send out information article,
June 5th - send out prelaunch product sample, June 7th - send launch e-mail, etc.

232. Tell your prospects that you are holding a stimulus package deal. Since the government
is trying to help everyone, why not you too? You could slash prices on a package of
some of your most popular products. You can tell them that your business is economy
friendly.

233. Tell your prospects that you tested your product launch and you had a high conversion rate
without any preselling. Therefore, your affiliates will assume that if they presale, that their
conversion rates and sales will be higher and they will make a ton of sales. It's a great motivator.

234. Tell your prospects that the product owner of the product you are promoting is
becoming a rising star in their particular niche. Mention all the stuff that is happening
to them like getting asked to speak, getting book deals, breaking sales records, etc.

235. Tell your prospects that you have decided to give away your highest priced, flagship,
bestselling product. People will literally flip out to get it because of its branded and perceived
value. You could make all your money on the back-end with special offers.

236. Tell your prospects they should purchase the product you are promoting, even if they don't
need it right now because it may not ever be sold again once it sells out. It might
come in handy in the future, in case you do need to use it and it's not around anymore.

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237. Tell your prospects that you are following up with them via e-mail because many people
contacted you about the price of your product to make sure it wasn't a mistake. It
could be that people thought it was a typo error because it was so low.

238. Tell your affiliate prospects the total dollar amount of inventory products you have to
sell for your product launch. They will see the big picture and opportunity of how many
commissions that they could possibly make becoming your affiliate.

239. Tell your prospects that you can recommend a certain product because you feel it's not
totally complete. So what you are going to do is give them a bonus for buying it through
your affiliate that will make the product better.

240. Tell your prospects to think about a time when they had been so strongly drawn to a
product that it called them out to purchase it. Then tell them if they read your sales
letter it may give them the same feeling. They may actually start to relive that persuasive
feeling.

241. Tell your prospects that there are a lot of reasons to purchase the product that your are
promoting. You could base it on the total number of the main benefits you got from it. For
example, “There are 20 good reasons to purchase this diet plan. I lost 20 pounds from it so far.”

242. Tell your prospects that you have been keeping a secret for a long time and list the only
people that know about the secret. For example, my employees know about the secret,
my close JV partners know about the secret, etc. People will want to know it like everyone
else so they will buy your product.

243. Tell your prospects about the subtopics that are covered in your information product. For
example, if you were promoting a marketing related product, you could list that you cover
list building, search engine optimization, copywriting, joint venturing, affiliate programs, etc.

244. Tell your prospects that you are promoting a really good product that was under promoted.
Many people hear about all the popular products and many good products slipped through
the cracks because they don't get promoted by a ton of affiliates or don't have good SEO
rankings.

245. Tell your prospects what all the contributors of your product are personally creating.
For example, John French is contributing Marketing Super Tactics, Alex Towers is
donating Killer Backlinking, etc. People will feel they are getting tons of product for one

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low price.

246. Tell your prospects that your product will eliminate many of the obstacles or hurdles that
they normally have to overcome when using the type of product you are selling. For
example, many people get diet plans but are not mentally prepared to go on a diet.

247. Tell your prospects that you created your product because of a major problem you
had in the past. For example, maybe you got penalized by the search engines for
a tactic you used and you created a new product to overcome their rules.

248. Tell your prospects that your business related product has been tested positive in a ton of
different niches. It might be a special opt-in page that gets a high converting subscriber
rate. People will see that they can use the product for unlimited, multiple products.

249. Tell your prospects that no one else or other business can make the claims you make
about your product because you have proof. For instance, based on opinion polls my
exercise equipment has been proven to be the most comfortable to use.

250. Tell your prospects that your main product has sold out but you are offering another
version or format of it for a lower cost. You could have sold out a live event like a
seminar and now you are offering an audio version of the event.

251. Tell your affiliate prospects that they can make more money from less sales if they
promote your product. It could be that your product is a high ticket item or your lower
price product has a ton of back-end profit streams that will really add up.

252. Tell your prospects that they will have a very limited time to make a decision about buying
a product that your are promoting because it will likely sell out in minutes or hours. But
mention even if they buy it and don't like it, they are still offered a money back guarantee
so you can sway their decision.

253. Tell your prospects what some of the contributors had to say about your product. Their
comments could be listed on your ad as testimonials, endorsements, case studies, success
stories, etc. It could be from expert contributors, outsourcers, employees, etc.

254. Tell your prospects that you made the mistake of not testing the price of your product before
you officially launched it. So you could lower the price as a test in case it's not selling well at

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the current price. People will see you have a good reason to lower your price and they will
see the value of it.

255. Tell your prospects that you are promoting a product to them from your number one
affiliate. People will see that the product owner is already successful or you wouldn't be
endorsing his/her product. You could even show his/her affiliate traffic and income stats.

256. Tell your prospects that in the past you have tried all kinds and types of products to get
the desired benefit they want to. Then you found the product you are advertising and you
didn't need to waste your money trying anymore. Usually people try many products before
they find one that works.

257. Tell your prospects that people treat you differently now since you gained your desired
benefit and they will too if they purchase your product. People before may have made fun
of you, didn't take you seriously, didn't respect you, talked down to you, etc.

258. Tell your prospects how far people have traveled or great sacrifices they went through to
go to your live high ticket event. It could be they traveled 8000 miles, they sold their car
to afford to buy a ticket, they postponed their wedding day, etc.

259. Tell your prospects that you are giving them the same deal as your close joint venture
partners are getting. It could be they are getting to review your product for free before they
promote it, they are getting the same commission percentage or amount, a discount on the
product, etc.

260. Tell your prospects that they can find out what you've been up to in the last couple months.
If you don't e-mail much, people will be curious to what you've been up to lately. You could
use your past news as a product bonus, an incentive to get them on a teleseminar, etc.

261. Tell your prospects that they can get access to a ton of similar experts for a way lower
price. If you have a lot of product contributors to your product package, they can save
money buying the products all at once. You can say on average they can save $1000.

262. Tell your prospects that you'll allow a few joint venture partners to promote your product
as a test before your official launch. You can tell them the test results were so good you
had to shut down the test to handle all the orders and customer service tasks.

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263. Tell your prospects if they've even just been thinking about gaining their desired benefit,
they should purchase your product. You could also say things like: “Even if you've been wishing,
praying, dreaming, brainstorming, etc.,” it will turn their thoughts and imagination into action.

264. Tell your affiliate prospects what the results were of your test launch of your product. If
they were good results people will be happy to promote it. But go even further to persuade them
by saying you added new selling tools and ads that will increase the conversions even
better.

265. Tell your prospects that you could get into a lot of trouble for e-mailing their promotion
to them. It could be that you promised your significant other that you would take the day
off or something like that. They will see you took a big risk to help them improve their life
or situation.

266. Tell your prospects when you promoted the product in front of a live audience they should
have seen what the crowd's reaction was. It could be they cheered, they all looked really shocked
and in awe, they gave you a standing ovation, etc. People would see that they should
buy just based on those people's actions.

267. Tell your prospects that you will be holding your live event in a different and/or creative
location. You could hold it outside on the beach, at your house, in a limousine, on a
boat, in an airplane, in a sports arena, etc. People will be persuaded to buy because of
the theme or breath of fresh air form a seminar or class room.

268. Tell your prospects that people can have the chance to create and promote products
with your business. This works well if your target audience is entrepreneurs or business
wanna be's. You could contribute to their product and promote it to your list if they buy
your product.
269. Tell your prospects they could have your on call expert advice for 6 months or a year.
They could be able to ask you so many questions per week. It would be like they have
a partner or another brain they can access anytime they want. You could use it as a
bonus.

270. Tell your prospects that your software or scripts will work together flawlessly and they
are compatible with others. Most of the time when people try to use a script and software
with other businesses‟ stuff it doesn't work together that well.

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271. Tell your prospects that you are limiting the number of copies of your product to one per
customer or family. It will increase the perceived value of your product because it states
you must have a high demand. You can say if they try to order more than one they will
be refunded and the order won't be fulfilled.

272. Tell your affiliate prospects that you are providing them with a swipe file full of
advertisements to use. A swipe file is a bunch of prewritten promotions that people can use to
model and create their own ad with. A swipe file is just sexier to say than prewritten ads.

273. Tell your prospects that one of your business services almost shut you down because your
product was selling so well. It could be that you were slowing the servers of your third
party merchant account, list service, merchant account, etc, because of all the sales you
were getting.

274. Tell your prospects that you are going to give them a physical affiliate bonus if they order
a product through your affiliate link. Most businesses only give digital products. Giving them
a physical product will increase your offer‟s perceived value.

275. Tell your prospects that you have been studying and following the product owner of the
product you are promoting for a long period of time. And because of that, you know
his/her products are top notch above the rest. You can even mention you have become
close personal friends.

276. Tell your prospects that your product will help them from wasting their time doing
unmeaningful, even useless things during the day and start doing more entertaining or productive
things. For example, “Our virtual assistant will check and answer all your e-mails for you so you
can work on marketing.”

277. Tell your prospects that you product is better and cheaper than a current popular product
that's on the market or just being launched. You can tell them that it is possible because
you saved money on not paying for advertising or using decorative packaging or graphics.

278. Tell your prospects that you are comparing the product you are promoting for someone else
with his/her competition's product. You can compare each product category side by side and
then select which product wins each competition. Just make sure the product you are promoting
wins more.

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279. Tell your prospects that even an unintelligent person would purchase your product. For
example, “A person with only half a brain would order this.” Another example would be, “Even
a person with a few brain cells would purchase this product today.”

280. Tell your prospects that you are not going to hype up your product to sell it to them.
Instead, tell them that you want to first build a relationship with them. You could offer
them a free trial in your social networking site, private forum, chat room, give them your
personal number or a free ticket to a live event, etc. It's the age of socializing to sell.

281. Tell your prospects at the top of your sales letter “Sorry, this has been sold out” but then
right below you can say that you decided to offer 100 more copies due to the high
demand. People will see proof it sold out before and not take a chance missing it the second
time around.

282. Tell your prospects that you only accept joint venture offers from people that are your
customers or you meet in person at online events. You could also say if that's not
possible for them to do that either, you will look at JV offers for a set fee.

283. Tell your prospects that when your new product launches, the site will likely crash based
on many things. It could be because of all the people on your alert waiting list, the
promotion tests you had done before the official launch, or all the JV partners that are promoting
it, etc. It will prepare people to order early and be patient in case it does crash.

284. Tell your prospects that you have a developing story about a new product you may get
to offer them. You can keep them updated of the negotiations you are having with the
product owner. People like to hear about the inside details of your business transactions.

285. Tell your prospects many of your competitors charge high prices for products of lesser
value but you won't raise yours price even though yours is of better quality. It could be
that your competitors use cheaper materials, have less features or benefits, etc.
286. Tell your prospects what your previous customers paid for your product and how
much lower they will pay. You can tell them you had to even get the ok from you past
customers and them as an incentive so you could offer them a lower product.

287. Tell your prospects that you offer a longer free trial period for your product than your
competitors do. Plus tell them it's not a limited trial where they only get a few of the
benefits and features of your members only site or subscription type product.

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288. Tell your prospects that if they don't want the product you are promoting for someone
else that they still can get you bonus package for a price. For example, the product
may be $97 but if they still just want your affiliate bonus package, you can give it to them
for a cheaper price.

289. Tell your prospects that a census states that a large percentage of people that use the
type of product that you are promoting benefit more. For example, a person that uses
your weed killer spray has better results than hiring a weed killing service.

290. Tell your prospects that you had to ask or get permission from another business just to share
this product with them. You could even state you had to fill out an application and be
approved. People will think the product must be great because of all the protectionism.

291. Tell your prospects that you will give them a bonus for signing up to socialize with you
on a social networking site. The more people that add you as a friend, follow you, etc., will
get you more traffic to your websites and more people to purchase your product.

292. Tell your prospects that you held a live event via teleseminar, webinar or podcast and
you had so many people, that the service you use actually contacted you and wanted to
know what was going on. It will persuade people to watch or hear the recording and allow
you to sell more products.

293. Tell your prospects that there is a rumor going around that you or the product owner of
the product being promoted is going to raise the price of the product. You can say you've
actually been thinking about it and realize it‟s not a bad idea. And that many have stated that
they would pay extra for it. So they better buy before you change your mind.

294. Tell your prospects to visit your website by simply giving them a command in the name
of your domain name. For example, www.govisit (name).com, getagooddeal at (name).com,
www.meetmeat(name).com, etc. It will actually persuade them to visit with the creative domain
name alone.

295. Tell your prospects that when you are promoting another person's product as an affiliate
and you call them a friend, that you really mean it. You‟re not saying they are a friend if
you don't actually call them, do things together, hang out at personal events, etc.

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296. Tell your prospects that you are following up from you previous day's e-mail and that
you upped the ante of your previous offer. For example, instead of giving them a package
of ten products, you could give them twenty products. It will help you if your first offer
didn't convert well.

297. Tell your prospects that the one person you thought was the best expert in your niche
actually stated that there was someone better than him/her. And you can say you are now
promoting both their products. People will want to buy both of their products so they can
decide which one is the real expert.

298. Tell your prospects that you are allowing people who buy your downloadable product to
give one license to a friend or family member. It's like a buy one get one free for down-
loadable products. Remind them that they could actually find someone to split the cost
with them.

299. Tell your prospects that the person you are promoting the product for, always teaches
techniques or strategies before everyone else's. You can say that he/she is always ahead
of the competition. Your customer will think if they buy that they will be ahead of them too.

300. Tell your prospects that you are offering split payments for your upcoming product
launch. You can accept half of their payment before it launches and half after it launches.
You can give them a separate ordering page that guarantees that they will pay the same amount
total via split payments, rather than having to spend more (since they are not paying for the
product in one lump sum) the way other businesses do during big launches.

301. Tell your prospects that the product owner of the product your are promoting has done
some things to help you with your business. It could be that he was a partner or founder
of one of your successful businesses or was one of your top joint venture partners.

302. Tell your prospects that you will be interviewing an expert for your upcoming product
launch. It could be one that nobody usually gets to interview. You can mention that
you will use deep-digging questions to persuade him/her to reveal all their secrets.
303. Tell your prospects that even if they aren't interested in the affiliate product you are
promoting for someone else, they may just want to buy it to get your affiliate bonus package.
You can even remind them that they will get to keep it even if they ask for a refund.

304. Tell your prospects that they are lucky that they decided to purchase your product.
Many people in the past regret not buying certain products because they find out later

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on that it could have really benefited them, and they end up feeling totally unlucky
because of their decision.

305. Tell your prospects that you will be offering a special price level for your live event. It
could be based on having lunch with some of the speakers, having a networking
limo ride, going to a golf tournament for attendees, having one on one expert talks, etc.

306. Tell your prospects that you have sold out of your live event and decided to move it to
a bigger venue to offer more attendees. And you can say that your second group of
tickets are about to sell out. People will believe you because of your strong reason and
buy a ticket.

307. Tell your prospects that your product will start at the highest price possible and start to
lower in small increments but you will have only so many copies available. People will
feel the urgency to buy it as the price falls before it sells out or you could have the price
raise and fall with each purchase.

308. Tell your prospects that it's been a long time since you held your last live event or
seminar, so there will be tons of information, new strategies, business stories and
case studies to catch up on and tell there.

309. Tell your prospects that if they purchase your product, it will increase their chances of
gaining their desire benefit. For example, if they buy your tell-a-friend script, they will have
more chances to build their list, increase their visitors and increase their sales.

310. Tell your prospects that you are holding a product sale to help pay for your business
expansion. It could be to pay for hiring new employees, outsourcing, a new office, new
products, etc. People will see that your business is growing which means it's successful.

311. Tell your prospects that they need to take some precautions when reading your sales letter
or using your product. For example, you'll want to make sure your competition isn't looking
over your shoulder or make sure that there aren‟t any kids in the room. It will grab their
attention.

312. Tell your prospects that you have a big, long time waiting list for your live event and many
of the seats were filled before you even launched it to the public. People will understand that
they better buy a ticket because there aren't many seats left and more people from the waiting list

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may decide to go.

313. Tell your prospects that you surveyed the people that were interested but didn't buy your
product from the produced launch list and you asked them if the price was the problem and most
said “yes.” Then you can say you created a lite version for cheaper and/or added easy payment
options.

314. Tell your prospects that people usually benefit faster in tough times because they are more
motivated to survive or change their life. For example, you could mention that many
businesses thrive in bad economic times and now any business can thrive based on your new
product.

315. Tell your prospects that many experts have helped you create and/or promote your
product. You could show them this in many different ways, like thanking and recognizing them
on your sales letter or placing all their names under your letter or e-mail salutation. This
tells your prospects you are not taking all the credit and people respect that.

316. Tell your prospects that you were late sending your e-mail because of a benefit from
you using the product you are promoting. For example, you could be on vacation from
all the money you are making from your money-making system.

317. Tell your prospects that if they are still undecided about purchasing your product that
they can call you or your assistant personally. Just give them your private telephone number
or cell phone number. You just need to be ready to answer their questions and prepared to
sell them on your offer.

318. Tell your prospects that they should watch your video sales letter, even if they aren't
interested in your product. It could be because there is a freebie at the end, the video sales letter
is a selling lesson within itself or they could have a chance to win a prize, etc. It may end up
persuading them that they should buy your product.

319. Tell your prospects that you are going to do all the little required tasks if they purchase your
resale rights membership product. For example, you could host it, set up the 100% recurring
payment system, set up the download page, handle customer service, set up the sale pages,
update the content regularly, etc.

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320. Tell your prospects that they don't need to be an expert to run businesses in a niche they
know nothing about. Your product can show them how to outsource their product creation,
how to interview other experts for information, buy resell right products, etc.

321. Tell your prospects that you have received a ton of e-mails from people that are angry at
your competition. It could be because they got ripped off, their customer service was bad,
their products sucked, etc. You could post them on your website or in your e-mail too.

322. Tell your prospects that you are going to reopen one of your membership sites or resell one
of your products that was once unreceptive. Tell them they can have the product for no cost if
they purchase another product through your affiliate link. Also mention how much you usually
charge for them.

323. Tell your prospects about the feelings you got from writing the sales letter of the product
you are selling. For example, “It was so rewarding writing this sales letter,” “I was a little
nervous writing this ad,” “It was so much fun writing this advertisement,” etc.

324. Tell your prospects that discovering the product you are promoting was your first big
break at gaining your desired benefit. People will think if they purchase they will have
a breakthrough too. Many people are followers and like to model leaders.

325. Tell your prospects if the thought of getting their particular desired benefit sounds
appealing, they should purchase your product. You are simply just putting the idea in their head
that this could become a reality just by spending a little money.

326. Tell your prospects that you are offering an online community as a bonus with your
product launch. Remind them that most of the profitable or beneficial relationships will be
made in the early stages in the online forum, social site or chat room.

327. Tell your prospects that if they purchase your product it could be compared to something
popular. For example, “What if you could be as famous as (a popular actor/actress)?” or
“What if you could own (a popular online business)?” It will project the perceived value of your
product.

328. Tell your prospects that your product will give them new hope to gain their desired
benefit. People purchase products because the advertisement of the product gives them
hope. You just need to prove that their hope will turn into reality.

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329. Tell your prospects that you are going to make a lot of people sad or angry because not
everyone will be able to get your next product. If you are limiting your product to 300 copies
and 10,000 people are on your list, that could mean that you will have a lot of unhappy campers.

330. Tell your prospects that you won't be able to make the event that you are promoting for
someone else because of a prior commitment. Just give them a suggestion to do something
at the event for you like saying “hi” to someone or to tell someone that you sent them and they
may get VIP treatment.

331. Tell your prospects that you are comparing numbers related to your product to numbers
of something else. For example, over 1/2 of the population of the world has bought at least
one product online. It will give them a clearer view of the importance of your product.

332. Tell your prospects that you will give them a free advertisement on a certain part of your
website or membership site. You can mention all the places you will get visitors from
like top search engine positions, affiliates, list subscribers, customer referrals, etc.

333. Tell your prospects that you took actual notes of all the in between stuff that happens
at a seminar. The networking meetings, luncheons, conversations, interviews, etc.
People usually can buy the videos of the speakers but they miss out on the little stuff in between
and will pay for it.

334. Tell your prospects your upcoming schedule of the content you will be releasing on
your blog, website or e-zine. For example, Jan. 3rd - Article on “How to Build Your List,”
Jan. 5th - Website Creation Video, Jan. 7th - Recorded Audio Interview of John Doe, etc.

335. Tell your prospects that you will be holding a free or fee based teleseminar/webinar that
they can ask an expert any question they want. And state that anyone that stumps him/her with
a related question will win a free copy of your product and of course you can sell them to
the other people.

336. Tell your prospects at what percentage your product will automate them gaining their
desired benefit. For example, over 97% of the work involved will be totally automated. They will
like the fact that they will only need 3% effort or work on their part.
337. Tell your affiliate prospects that the product you are releasing prospered without a full
launch. Meaning you only promoted it the first time and had no affiliates or joint venture
partners. As long as you show good proof of your conversion stats, people will promote

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it.

338. Tell your prospects that you recorded on camera the entire process they will need in order
to reach their intended goal. Mention that you left nothing unrecorded that they will need
to do. You should mention all the little details you included and of course your product.

339. Tell your prospects you would take the worst results from the product you are promoting
over the best results of a competition's product. People will understand that even if they
don't get the best results. it's still better than all the other similar products out there.

340. Tell your prospects about a small list of resources at the end of your e-mails or websites that
are related to your message, offer or business. It will give you an extra chance to get
traffic or sales. You could title the list as “Related Products,” or “See My Other Businesses,” etc.

341. Tell your prospects that your product isn't going to be one of those downloadable products
that are put in the recycle bin later or on their hard drive collecting dust. It could be that
your product will be useful and become part of their everyday computer experience.

342. Tell your prospects the type of testimonials that you would like for your product.
Sometimes businesses get testimonials that are too general and really don't sell the product. For
example, I would like testimonials that have the specific results of how much traffic and sales
you got.

343. Tell your prospects that you used to be a supporter of a certain product or strategy but now
you've change your mind. You just need to give them a beneficial reason why and present
them with your new product that is related to your change of heart. They may change their
mind too and buy.

344. Tell your prospects the longterm benefit of using your product. For instance, let‟s say
you lost 1 pound per week for one year. That's 52 pounds! When people first
purchase a product they'll actually be dedicated to using it for a long time even if they
don't later on.

345. Tell your prospects before they call you stupid for doing something totally crazy, remind
them to read your sales letter or information freebie first. It could be that you're offering a
$97 product for like $10 but your reason might be to raise money for a good cause.

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346. Tell your prospects that your new product launch will be starting soon and if they aren't
sure about it to go back and review the pre-launch information, so they are ready to buy
before it sells out. It could be your prelaunch reports, videos, audios, etc.
347. Tell your prospects that you are currently discussing the price points of your upcoming
product with the rest of your staff. You can mention the higher price points that are suggested
like $1500, $970, $520, etc. And when you launch your product at a lower price, people will
consider it as a bargain.

348. Tell your prospects that most people ignore some popular fad that's related to your
product when it first came out. Mention how it is a mistake and how they'll regret it.
But tell them it's not too late to benefit from it if they purchase your product.

349. Tell your prospects the data and time of your product launch and to get there a little early
and keep refreshing the page so they will secure a copy before it sells out. Tell them not
to worry about the site crash because you will have multiple mirror sites available to order
from.

350. Tell your prospects how your product will benefit a specific person in their life. For
example, maybe someone‟s son wants a new, expensive video game system for Christmas and
they need to raise money to buy it. They can use your moneymaking product to benefit their
son.

351. Tell your prospects that you are promoting a product for a person at a seminar you
attended that got a lot of attention there. For example, “All the attendees couldn't stop
talking about his/her presentation,” She was the major buzz at the event,” etc.

352. Tell your prospects that your competition has just sold a fraction of the strategies that
you are offering in your product and people are benefiting. So if people are benefiting
from the competition's lite product, they know they will benefit more from your product.

353. Tell your prospects that you have two different versions of your video sales letter, a long
one and short one. Some people like an outline of general stuff and some people like more
details, plus many people don't have time to watch long video sales letters.

354. Tell your prospects in the subject of your e-mail the end result of your product sale. You
could say “Sold Out,” “The sale is over,” “They are all gone,” etc. People will open up your e-
mail to see why it sold out so quick and you could sell them something else similar or another

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version of that product.

355. Tell your prospects that you are offering your product for a cheap price because you
will be turning it into a high ticket product like a video, audio or live event. Plus you
will be able to get more testimonials for your high end product from the lower ticket one.

356. Tell your prospects the ratio of customers that have sent you testimonials, case studies,
success stories, etc. If it's a high ratio, people will want to buy your product because
people only write them voluntarily if the product is really good.

357. Tell your prospects that your information product contains easy to follow and learn types
of information. It could be outlines, blueprints, diagrams, flow charts, picture instructions,
maps, etc. The less people have to read and study to understand, the more they will like
your product.

358. Tell your prospects that you are talking to all kinds of different types of people that want to
order your product. For example, “Attention exercise enthusiasts, dieters, fitness trainers and
athletes.” Most likely your prospects will be in one of those categories that will grab their
attention.

359. Tell your prospects all the good things they don't get with your competition's products
or offers. For example, no guarantees, no payment plans, no trials, no free consulting,
no 24/7 customer service, no warranty, no bonuses, etc.

360. Tell your prospects that you got to beta test the product that you are now promoting for
someone else. You can mention the great results you got while testing the product and
now that product has even more features and benefits, thanks to all the suggestions from
the beta testers.

361. Tell your prospects that how you market your business is similar to a highly branded
corporate business. People will understand your product offer better than from scratch.
For example, “Our offer is just like those .01 for three book deals.”

362. Tell your prospects some product initials or numbers that relate to your product in your
e-mail subject line or sales letter headline. It will grab their attention because they will
want to read further to see what you are abbreviating. For example, “Y.K.G.2. is live.”

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363. Tell your prospects how often they will get benefits from your product. For instance,
you will make $10.00 every 30 minutes. You could divide the benefits up in times of the
day like seconds, minutes, hours, etc. You could even use days, weeks, years, etc.

364. Tell your prospects what the technical information in your sales letter means in English
or laymans‟ terms. If a person can't understand your offer or digest it, they won't buy. You
need to make it simple so a child could understand what you are selling.

365. Tell your prospects that in the right hands your product will give them their desired benefit.
You can say in the wrong hands that people will fail to reach their intended goal. You just
need to tell them the type of people that should purchase your product.

366. Tell your prospects that you are limiting your product launch to a small number of
people. You can tell them the reason is that you don't want to ruin the opportunity for
the people that purchase it. For example, too many resale rights saturates the market.

367. Tell your prospects that you are going to give them the rebate for purchasing a product
through your affiliate link right away. Many affiliates wait until they get their affiliate
commissions or the refund period of the product is over. The faster you rebate, the more
sales you'll get.

368. Tell your prospects the more pages they visit on your website, the more entries they
will get into your contest for a prize or money. You'll just need to set up a traffic
tracking system. You'll get more chances to sell them your product or make money from Pay Per
Click (PPC) ads.

369. Tell your prospects that you are comparing your product to the early stages of other
development in life. For example, you can compare your Internet related product to
the television and how it evolved through the years. People will see that they had better get your
product early to get benefits as they happen.

370. Tell your prospects the first so many people will not pay an access, entrance or
registration fee to your live or membership product. People will register just to get
in without paying anything even if they won't need the information right away.

371. Tell your prospects you're comparing your product to something else that is really easy to
use or understand. For example, “Using our product is as easy as stacking baby blocks.”

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The number one thing that stops people from buying is not having enough confidence
to use a product.

372. Tell your prospects how to read your advertisement or sales letter so you can persuade
them to purchase your product. For example, “You better read that sentence three times in
a row.” Other ideas is to tell them to read out loud, read slow, just skim the headlines, etc.

373. Tell your prospects that your product will finally give them the opportunity to take
advantage of one of the best ways to gain their desired benefit. For example, even the top
businesses are investing in this technology because they know it's one of the last ways to
increase their traffic.

374. Tell your prospects that you are going to put a counter on your online freebie and once
the time is up it will be deleted. You will give them the sense of urgency to opt-in a read, watch,
use or hear your information product freebie. You could count the opt-ins, download, days left,
etc.

375. Tell your prospects that you will give them a prize for taking your online quiz and passing
it. People will take it just to get the freebie. You could use the quiz to persuade them
to purchase your product or to get them to opt-in to take the quiz to build your list.

376. Tell your prospects that they will get a discount on your product if they invite others they
know to your social networking page. You could use a script to automate the whole
process. People will usually take a few minutes to save a little money.

377. Tell your prospects that after some many years or months, that your product will finally be
the one that really gets the results people want. There are many categories of products
that fail when people try to use it. People just want to buy one that works.

378. Tell your prospects that they are getting more than one brand of information or expertise
with your product. You may have had tons of product expert contributors or you could
count all your employees or outsourcers that helped create the product.

379. Ask your prospects questions about unrelated topics that you actually answer that will
persuade them to buy. For example, “Can you remove snow faster with a shovel or with a
snow blower?” Or “Why would you use dial up Internet access instead of cable access?”

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380. Tell your prospects that you sent your product to a few focus groups to get it evaluated.
You could send it to a group of experts that can do the technical stuff and to a group of
newbies with no experience so people know that anyone can use your product to succeed.

381. Tell your prospects that your product will free them from being part of a group of people
that are sometimes looked down upon or made fun of. It could be a newbie, druggie, nerd, etc.
Or it could be about qualities that a group of people possess like being knowledgeable.

382. Tell your prospects that the big time experts or celebrities pay for your advice and/or
products. You can say they pay for your classes, courses, products, consulting, speaking, etc.
And to go even further, you could say that they even copy your work or model you. People will
know that you are for real.

383. Tell your prospects that “it's the moment of truth,” just like in the movies where someone
has to make a big decision to change their life for the better. You just need to persuade people
that your product will be the tool that gets them over the hump.

384. Tell your prospects how much the owner of the product you are promoting has
sold his/her previous businesses for. People will assume that the person must have been
doing something right in order to make that much money in one shot.

385. Tell your prospects they will get one of your flagship or main products for buying a product
though your affiliate link. People know that it's a good deal because most businesses don't
give away or use their main products that create most of the profits.

386. Tell your prospects that you told them awhile back that you get a certain result using
a product that you are selling. Then you can tell them what the result has grown into
over time. For instance, I was getting 10,000 visitors per day but a year later I‟m up to
20,000 visitors per day.

387. Tell your prospects about some rumors or gossip you've been hearing about an upcoming
product launch that you will be promoting for someone else. You just want it to sound
persuasive. For example, “I heard a rumor that they are including over 10 bonuses.”

388. Tell your prospects that you used the product you are promoting and it took a little time
to get it working right but after you did, the benefits just keep pouring in. People will see
that you are being honest because you aren't saying that it works instantly.

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389. Tell your prospects that you wouldn't promote a bad product to them because of all the
backlash you could get online and ruin your reputation. People know that bad information
travels fast through forums, e-mails, social networks, instant message, etc.

390. Tell your prospects that you won't leave them hanging feeling clueless and angry after they
buy your product. Tell them that once they purchase your product that you offer customer
service, product training, consulting, follow ups, etc. People don't like to be left in the dark.

391. Ask your prospects a question about if they have ever heard of a certain product. If they
haven't heard of it they'll likely be interested in learning more about it. You just need to
tell them some benefits about it right after your question.

392. Tell your prospects to forget a certain way that they usually try to gain their desired
benefit. For example, “Forget about diet plans, exercise equipment, starving yourself,
etc.” Mention that you have a new strategy that doesn't involve any of those things.

393. Tell your prospects that no one is going to hand them the product benefits they want
on a silver platter. They just need to purchase your product and use it faithfully. For
example, “No teacher is going to give you an „A‟ for effort on your next exam by sitting still.
You need to take action.”

394. Tell your prospects a good reason why you've decided to extend your product sale. If you
set a date for your product sale to end and something out of the ordinary happens to extend your
sale date, just tell them that reason. For example, “Since it was a holiday weekend, we know you
were real busy with family and friends,” etc.

395. Tell your prospects that you are promoting a low cost trial product for another business
but you are going to turn it into a free trial. All you have to do is tell them you will offer them
a rebate on the trial fee if they try out the product through your affiliate link.

396. Tell your prospects a personal time you and the product owner of the product you are
promoting shared together. It will promote trust with your prospects by saying that you really
know him/her personally. For instance, “After we played 19 holes of golf, he told me about his
new product.”

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397. Tell your prospects that you are going to give people a preregistered domain name for
the product you are going to sell them. You could use it as a bonus. It could be for resale
rights products, predesigned websites, business opportunities, etc.

398. Tell your affiliate prospects that when you initially tested your product, that it didn't have as
good as an ad or marketing system as it will have when it launches and it still converted well.
You can say you didn't have graphics, a professional sales copy, testimonials, etc.

399. Tell your prospects they can spread out their payments of your high ticket items for a long
period of time. Most of the time payments are usually spread out up to 4 months so
maybe you can spread them over 8 to 12 months to get more people to afford it and buy.

400. Tell your prospects that you are one of the most ripped off business owners in your
particular niche. It will tell them that most of your competition tries to copy your success,
business, marketing and products. People will understand that you are the original.

401. Tell your prospects a story of how people tried to deferred you from reaching your goals
but you achieved them with the product you are promoting. It could be that people made
fun of you, told you that you could never do it, told you to give it up, etc.

402. Tell your prospects you received a ton of e-mails from people that were upset and mad
about you not promoting a certain product. Then you can go ahead and promote the product
and your other prospects will want to see what all the fuss was all about.

403. Tell your prospects about a bonus product that will point them to other experts or businesses
that will help them improve their desired benefit that they get from your product. If you‟re
selling an affiliate marketing ebook, it could be a bonus directory of super affiliates.

404. Tell your prospects that you belong to a select, highly rated group of business professionals.
It will increase your business and product credibility. For example, an A-List group of physical
fitness trainers or in a secret society of members only masterminders, etc.

405. Tell your prospects that even if they use your product once that they will receive benefits
from it for a long period of time. For example, if you make just one sale from your own
membership site you could get paid over and over for many months or years.

406. Tell your prospects that you know most of their excuses for not wanting to try to improve

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their life with your type of product. You can list each excuse and tell them something
persuasive that will overturn their possible excuse and influence them to buy.

407. Tell your prospects about an argument you had with the product owner of the product
that you are promoting for him or her. You can mention all the details that will persuade
them to buy. For example, tell them how you argued over a lower price or getting extra bonuses
for them.

408. Tell your prospects that you made mistakes in the past trying to create the results with the
same desired benefits that they wanted. They will relate your situation to theirs and they will
want to purchase your product to model that you finally succeeded after your mistakes.

409. Tell your prospects that the product owner of the product you are promoting is very
creative. Maybe the product owner put up a video disguised as a certain character promoting the
product. They will assume that creativity was used in creating their product.

410. Tell your prospects that they will receive your product in multiple ways and formats. For
example, A) You can send a physical product and give them immediate access to a digital
version, B) You can give them your product in ebook, audio and video format, plus update it in a
monthly subscription format, etc.

411. Tell your prospects that the newbie product owner of the product your are promoting got
a testimonial from a famous or well known expert or celebrity. People will think if a brand
new business owner that‟s just released his/her first product must be reputable if they can get
a testimonial of this stature.

412. Tell your prospects that you are promoting a product from a business owner that is retiring
from his/her business and letting others run it. People will like to get the person's last product
because he/she will no longer be part of the business.

413. Tell your prospects that when you were a newbie business owner, your first product did
really well and you had no refunds. People will assume the second product that you are
now promoting must be even better since you now have more experience and know what
you are really doing.

414. Ask your prospects a hypothetical question that will persuade them to purchase your
product. For example, “If someone told you that you would get $100,000 for swimming one

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mile, what would you do to get it?” People will likely think they could just buy your product to
get their benefits easier.

415. Tell your prospects that they should notice that you don't promote product launch after
product launch like most of your competition and if you do, they will assume you have
a good reason for it, like you used and reviewed the product and it really works, etc.

416. Tell your prospects that your product will explain the difference between two different
topics or subjects that will help them reach their goals. If your product can eliminate or alleviate
confusion, then you will sell a lot of products. People don't like to be foggy or dumbfounded
about things.

417. Tell your prospects that you are testing out a new ordering system and that's the reason
you are offering your product at such a low price. You don't want people thinking that your
product is inferior or doesn't work just because the price is so low.

418. Tell your prospects that you are promoting someone else's product without an affiliate link.
You can just say the product is so good and it's helped you benefit a lot so you wanted
to promote it for no money and by doing so, you may receive perks from the product owner
down the road.

419. Tell your affiliate prospects that your competition will bribe them with commissions to
give away their best customers and build their lists and never help them in return. You can
mention that you do the same but you will actually promote their product to your list.

420. Tell your prospects that the topic, subject or niche that your new product is in is really
popular right now. Mention that businesses and your competition are starting to create products
right and left about this new fad. People will realize that there must be a huge demand for it.

421. Tell your prospects on your follow up e-mail message that your last e-mail made a lot of
people unsubscribe from your list. It could be that a lot of those people were your competition
because you called them out or because you told people that aren't serous in gaining
their desired benefit to unsubscribe.

422. Tell your prospects that you will be donating some of your time to charity and want to
raise money for them. You can say you put a huge package of donated quality products
together that you are offering for one low price and giving most or all of the profits to charity.

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423. Tell your prospects that your product will help them eliminate their competition that have
the same goals as themselves. It could be business competition, academic competition,
job/career competition, etc. People know it's harder to benefit when they have competition.

424. Tell your prospects that the product owner of the product your are advertising for them
invited you to their house and paid for all the travel expenses. It could be to show you
how the product actually works. People will realize that you benefited first hand otherwise you
wouldn't have promoted the product after going through that experience.

425. Tell your prospects that you just officially released your product a few minutes ago and
the testimonials started pouring in before you could send the launch e-mail out. You
could even list the first couple of testimonials in your launch e-mail.

426. Tell your prospects in your follow up e-mail that you have decided to double or triple
some of the incentives in you product offer. It could be doubling the money back guarantee,
tripling the product bonuses, doubling their affiliate rebate, tripling their commissions, etc.

427. Tell your prospects that your affiliate program is just like a job. You can describe it with
job related copywriting lines like “Help wanted, looking for reliable people to start out
anywhere between $5 and $10 per hour, no experience required. We hire people to work from
home, limited openings, weekly paychecks, etc.”

428. Tell your prospects that if you lost all your benefits that you could use your product to
get them all back within a short amount of time. For example, “Even if I gain all 20
pounds back, I could lose it all again within two months.”

429. Tell your prospects that if they made a list of the top businesses or experts they buy
products from that a certain percentage of them have purchased your product. For example,
“I bet at least 70% of the businesses on your list have purchased my product or I'll give it to
you for free.”

430. Tell your prospects the product owner predicted the problem that his/her product helps with
long before anyone else did. You could just give them proof of the product owner's
statement. People will understand they better follow this person and buy their product
through your affiliate link.

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431. Tell your prospects that the product owner of the product that you are promoting is
better than his/her competition. It could be that you've bought bad products from their
competition or they own most of the market share in their niche.

432. Tell your prospects that you are giving them proof that your product works from a
long time ago. You can do this because there are likely a lot of new prospects since that
time, that have never seen one of your more popular testimonials, case studies or success
stories.

433. Tell your prospects to join an online community for the launch of your coming product.
You could use the online community to presell your product and allow the members to
presell it to everyone else. It could be a forum, chat room, blog, comment board, etc.

434. Tell your prospects that you are only registering students to your course for the
current year. People that are even a little interested will sign up because they know
they may not get to take your course until the following year.

435. Tell your prospects that one of your product bonuses is a way they can know or interact
with your personal contacts or connections. As many people say, “It's not what you know,
it‟s who you know.” People like to meet other people that can help them succeed even more.

436. Tell your prospects that it's going to cost you more to travel to the event that you are
promoting than it will be to buy the ticket for it because you live so far away. It will persuade
people to buy a ticket because they might not have to spend as much to travel there.

437. Tell your prospects that they can use your product to gain their desired benefit a little bit
at a time. Many people don't like to get overwhelmed trying to reach a big or long term
goal. Most people like to take baby steps so they can enjoy the whole process.

438. Tell your prospects to think about how bombarded with advertisements, new product
pitches and demonstrations they are on a daily basis. Just tell them that you are only going to
send them one e-mail about your new product and it's their fault if this miss out on it.

439. Tell your prospects that you are giving them the same video demonstration that you used
at a high priced seminar for your speaking presentation. People will see that others had to
pay a lot to see it. Of course you can pitch your product at the end of the video, like you

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did at the seminar.

440. Tell your prospects that your product's sales letter tells them exactly what they will be
purchasing unlike your competition does. Many businesses don't go into detail about the product
they are selling because they are too worried about hyping up the product and selling hope.

441. Tell your prospects that your product is powerful or effective enough to take them from
one extreme to another. For example, it will take you from poor to rich. And to make
it more effective, you can guarantee the short amount of time it will take them to accomplish it.

442. Tell your prospects that you are comparing your information product as a college
or training course. You can say they can get a scholarship, degree, certificate, etc.
You want to have an application process so it seems more believable.

443. Tell your prospects that while you haven't had as good results with the product your are
promoting that the product owner or some of his/her customers got, that you did like the benefits
you did get. People will see that you are being honest and buy it and not expect a miracle.

444. Tell your prospects that you have stripped down your product and promotional offer so
they won't have to go through a bunch of marketing messages to buy it. For example, you
can say you removed the one-time-offer, upsell offer, opt-in form, etc.

445. Tell your prospects that you recently told your customer service representative not to call
you about any new joint venture offers. You can go on to say that they did so anyway because
the product was so amazing and said you should buy it, and you're now giving your customer
service representative a raise for not listening to you.

446. Tell your prospects how you regularly beat your business competition's sales even though
they have more employees, subscribers, stores, etc. They will see you're a good business
person so you must be doing something right and your product speaks for itself.

447. Tell your prospects to imagine getting their desired benefit without a lot of extra work.
For example, you can imagine making more sales without list building, joint venturing,
search optimization, blogging, paid advertising, etc.

448. Tell your prospects that you go to great lengths to hide your product and secrets from your

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competition. You can mention you screen all the orders and opt-in list members to make
sure they are working for reliable businesses. People will assume your product is good
because it's closely guarded.

449. Tell your prospects a list of instructions that will persuade them to purchase your product.
For instance, “Step 1 - Click here and watch this video. Step 2 - Opt-in to my list to be alerted
when we launch and watch the second video. Step 3 - Follow me on a social network. Step
4 - Mark the launch date and time on your calendar.”

450. Tell your prospects that they can see one of your embarrassing moments either in a video
or picture. People will want to view it and then you can present your product to them.
They may even feel sorry for you and purchase your product out of sympathy.

451. Tell your prospects that it is optional to read your advertisement or sales letter then give
them a “but.” For example, “It's totally up to you if you want to read this sales letter but
you should at least know how Shara made $2000 her first week.” It will lower people's
buying defenses and interest them at the same time.

452. Tell your prospects that the key to benefiting from a type of product in your niche is to
create a bunch of different outlets for it. For instance, they shouldn't write and submit an
article to one popular place but to submit to a bunch of different article directories.

453. Tell your prospects why your product isn't that expensive even if it sounds expensive. You
could compare your $1000 course to having a $40,000 college education. So if people
think they can't afford it, that type of comparison will make them think differently.

454. Tell your prospects that you designed a version of your digital product to be downloaded
specifically on their mobile device, like an Internet phone. These days people are on the go
and not sitting at home as much on their computers, especially in the spring and summer.

455. Tell your prospects that they don't need any technical expertise to use your product. When
people hear the words “software” or “script,” they automatically get technophobic and won't
buy. You could install it for them or tell them some good code or programming outsources.

456. Tell your prospects the main goals of your type of product. Then you just need to show
them the hard way to go about benefiting from these types of goals and then present the easy
way to reach the goal with the product you are promoting.

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457. Tell your prospects that it is critical to order a ticket to your live event because the hotel
where you are having it is nearly out of rooms. You could even use some kind of proof
you could get from the hotel. If your prospects are even a little interested, they will buy so they
don't have to end up driving to the event everyday.

458. Tell your prospects how much you benefited from just beta testing the product you are
promoting. Tell them how surprised and stunned you were and how unexpected the results of the
product test were. People will only assume the product will be even better after the testing
phase.
459. Tell your prospects about the features of the product instead of the benefits of a
product. Yes, benefits sell but if the product has lots of cool features, that can persuade
them to purchase it too. Many people automatically overlook features that can help them.

460. Tell your prospects that you are not going to release you product again once it sells out.
You can state the reason is that you make more income from teaching and using the
information than selling it in product form. It's a good, believable reason people will act on.

461. Tell your prospects how your product will teach the newbies and advanced experts to
benefit. You could list testimonials from both types of people, and use testimonials from
experts they can recognize too. The newbies will assume they can gradually work themselves up
to expert status.

462. Tell your prospects that your competition must be freaking out because of your latest
product release. You could mention they must be crying uncontrollably, pooping in their
pants, pounding something in anger, pouting like a baby, etc.

463. Tell your prospects that you are going to give away some copies of your product before
your launch day. Mention that they just have to write a short paragraph or two of why they
need your product so bad. You can post them on your site or sales letter to persuade
people to buy your product when you launch.

464. Tell your prospects that you're leery about telling others about a product that you‟re
promoting from someone else. It could be because it's a bit controversial or even blackhat. But
state that it's just because you think the product owner or business is just trying to grab people's
attention.

465. Tell your prospects what you are planning on doing after you do a particular business

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task for them. For example, “After I type and send this e-mail, I'm going to go put
my swimsuit on and go to the beach.” That benefit would work well if you‟re selling diet
products.

466. Tell your prospects that you've been doing some math, figuring or calculating that
will give them their benefits at a certain period of time if they purchase your product. It
could be that they will lose some weight by a certain time or get a good grade by
a certain time.

467. Tell your prospects that the product owner of the product you are recommending to them
will be making a TV appearance on a popular show. People know that when a business gets
profitable media and airtime, that they must be doing something right.

468. Tell your prospects your original plans for your upcoming product release and state
that you decided to make it even better. For instance, “I was thinking of giving you
2 bonuses but now I've gone crazy and now I plan on adding 10 more bonuses.”

469. Tell your prospects that you are releasing all the stuff that you've been adding to your
monthly membership from the past many months or years in one package. People
will jump on this offer, especially if they never became a member because of the
monthly price.

470. Tell your prospects the winners of your product contest and the results they got from
using it. It will help you presell your product once you officially launch it. You could
get testimonials, case studies and success stories from your contest winners.

471. Tell your prospects that you are addicted to your business. It could be a hobby that
turned into a complete passion. You can even tell people how it‟s effecting your personal
life. People will assume your products must be good if you are that dedicated to your
business.

472. Tell your prospects that you have a bunch of your products or affiliate products listed on
your web pages. Mention that if they purchase at least two of them that you will give
them a big bonus package. So if they just really want one of them, they may buy two just
to get the bonus.

473. Tell your prospects that you were given so many tickets from someone else to sell for

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an offline event. People will assume it's not a marketing ploy because live events can
only hold so many people unlike downloadable, digital products.

474. Tell your prospects how to turn their little bit of money into a benefit that will be even
more valuable. If you can give people comfort, extra time, peace of mind, etc., they
will gladly pay the price because they can always get more money.

475. Tell your prospects that they can get one of your products for free and the resale rights
to it. You can state that you won't be releasing the resale rights to the public either. People
will see that they can make money from it without all the competition. Plus, you can put
your ad in the product to get free viral traffic.
476. Tell your prospects that you are promoting a product from someone that you used
to not like. People will want to see the reason that you used to not like them. It could
be they used to complain a lot, sent you flamming e-mails, lost their temper, etc., but they
since changed because they received the benefits of the product.

477. Tell your prospects that you are going to be doing a live weekly series about something
that will benefit them. It could be a teleseminar, webinar, online radio show, chat room,
etc. People will see it every week and will give you more times to try to sell your product
to them.

478. Tell your affiliate prospects that you have opened up their customer base. You can say
that your merchant account or third service merchant provider is now accepting orders
from a lot more countries. People will see they can make even more money by promoting
your products.

479. Tell your prospects that all your competition's products are not as consistent as yours as far
as giving them their desired benefit. People want to benefit all the time, not part of the time.
You just need to give them proof that the competition's products are unreliable.

480. Tell your prospects that you will only be releasing your upcoming product to the people
on your list. This will get people to subscribe to your list and stay subscribed to your list.
You can mention it won't be advertised by JVs, affiliates, on you blog, on forums, etc.

481. Tell your prospects how long ago and how many times you benefited from the product
you are recommending. For example, “I lost 2.5 pounds on the week of June 1st, I lost
3 pounds on the week of June 8th and I lost 2 pounds on the week of June15th,” etc.

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482. Tell your prospects that you tested your product on all different types of people and it
worked. It could be smart people, slow people, skinny people, heavy people, tall people, short
people, etc. Then people won't have any excuse that it won't work for them.

483. Tell your prospects the possible results of them trying to gain their desired benefits without
your product. If someone was trying to mow their 1.5 acre with a push mower, you could
as, “Are you taking 6 1/2 hours to mow your yard?”

484. Tell your prospects that they can get your leftover affiliate product bonuses for
a relaunch of a product or for a new launch of a completely different product. There
is no use wasting your affiliate bonuses if you a have a few of them leftover.

485. Tell your prospects the build-up of the benefits through time you got from the product
you are marketing. It could be you made $5,000 in one day, $25,000 in one week,
$75,000 in one month, $800,000 in one year, etc. They will picture themselves in that
benefit timeline.

486. Tell your prospects the problems with your competition‟s information products and of
course recommend your information product instead. You could say the problem with your
competitor‟s information products is that they are going to give you 50 pages of their
autobiography, 50 pages telling you about newbie stuff, 50 pages are article fillers, etc.

487. Tell your prospects a nick name or alias of the product owner of the product you are
trying to sell to them. You just want it to be a name that would persuade them to
buy. The alias could be “marketing nerd” for a person that's selling a marketing ebook.

488. Tell your prospects that you released your product because someone made you
release it because it will benefit a lot of people. It could be that you owed someone a
favor, someone twisted your arm, you are trying to raise money for someone in a crisis,
etc.

489. Tell your prospects that your product will turn one of their weaknesses into a strength.
For example, if they have a small opt-in list, your product will show them how to create
an affiliate bonus so they can compete with the super affiliates that have big lists.

490. Tell your prospects that you very briefly released your product as a free product but it was
so popular, you pulled it and turned it into a paid product or a bonus product for a paid product.
People will think it must be good to go to all that trouble.

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491. Tell your prospects that when you reviewed the product that you are recommending, it
seemed like the product owner was with you in person teaching you how to use it. For example,
“It was like I was watching over his shoulder,” or “It felt like he/she was standing right beside
me,” etc.

492. Tell your prospects that you are blatantly trying to persuade them to purchase your product.
Just be upfront with them. You can even mention you used a copywriting book or swipe
file to create your sales letter. People know that any ad is trying to sell them but being blatant
will catch them off guard.

493. Tell your prospects that the obstacles and/or competition that is standing in their way of
gaining their desired benefit are fierce and hard to get over. Motivate them to stand up to their
rivals and barriers by using your product to reach their goals. They'll need to make sure they are
prepared.

494. Tell your prospects how your product will improve the benefits that they are already getting
in life or from another product. For example, one guy who used your product went from
making $500 a week with his home based business to $1000 a week.

495. Tell your prospects the positive sounds people will make that use your product. For
instance, it could be “Ahhhhhs, ohhhhhs, owooooes, woooooo, hahaha,” etc. Just use
any sound so people will like your product and persuade your prospects to buy.

496. Tell your prospects all the offers you will be trying to sell them through your marketing
process. The offers could be upsell products, add-ons, continuity programs, etc. You can
state why all the products will work so well together with the main product for their benefits.

497. Tell your prospects that you won't make any promises on the results they will get from
your product. You can give them the worst case scenario of not benefiting at all and
the best case scenario of benefiting greatly. People like honesty and will know it comes
down to them using the product correctly.

498. Tell your prospects that you will tolerate business competition stealing or copying
your product. You will make sure that the whole Internet knows about them doing it through
blogs, articles and forum posts. People will assume that your product must be good with
that type of warning.

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499. Tell your prospects that they will be banned from your product and any future products or
freebies if they give the digital product to others or give out their membership user name
and password. Plus you have added good security systems. This shows people that you will
protect the people's investment that actually pay for it.

500. Tell your prospects that the bonus to your product will be a customer only forum where paid
experts will answer their questions about all different kinds of subjects related to
your niche. People will see the value because of how most paid consulting usually costs.

501. Tell your prospects that your product's bonuses are so new you didn't have the extra time
to write a good ad for them or create a product cover. This will persuade them to buy
because people get tired of those rehashed, reused old bonuses that are everywhere.
502. Tell your prospects that many people have complained because the product is way better
than what the sales letter reads. It could be it has more information, benefits or features
than you let on. People will think if people are complaining about that, the product really
over delivers.

503. Tell your prospects how a lot of your competition has copied you through the years. It
could be that they used similar sounding product names, product covers, headlines,
benefit lists, guarantees, bonuses, etc. People will know that your product must be good
if people are copying your marketing system.

504. Tell your prospects a bunch of reasons why you‟re not going to hype up your product sales
letter, claims or marketing materials. You can state your product is so good it doesn't need
any hype, only a limited number can get it so it won't be around long or the testimonials will
speak for themselves.

505. Tell your prospects that you will be giving them a product that recently sold for a high
amount for no or low cost. People will see the value and opt-in and get it for free or buy
it. It will be as if they are entering a backdoor or illegal download area even though it's
legit.

506. Tell your prospects that your server crashed from all the traffic your joint venture
partners got you for this offer. You can really impress them by telling them how
much you usually pay for your high price dedicated server. People will think your
product must be popular if the traffic crashed a really expensive server.

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507. Tell your prospects that your product launch made so much money that the credit
card company stopped the sale. It could be to ask you questions to investigate if your offer
was legit because you were making so much money. After hearing that, many people will
buy it when you reopen the product sale.

508. Tell your prospects how many products you have launched in the past and the types of
launches you have had. It could be huge affiliate based launches, launches on your
owner lists or websites or launches with your own affiliates. People will trust buying and
being your affiliate because of your experience.

509. Tell your prospects that you are no longer allowing affiliates to join your affiliate program
unless they can prove they have the traffic to make sales. Your super affiliates will see that
they will have less competition and more quality of businesses promoting your product.

510. Tell your prospects your affiliate promotional accomplishments. Many businesses are
looking for good affiliates and will offer them better deals than regular affiliates. You can
mention how big your list is, what you make a year from affiliate marketing, etc.

511. Tell your prospects that as a bonus for buying your product, they would receive access to a
bunch of affiliates and website publishings. You could have a joint venture marketing directory
where people can list their joint venture offers to other customers.

512. Tell your prospects that it's really hard to trust your competition because there are so many
fake product claims, bogus testimonials, doctored screen shots, made up pictures, etc.
Just give them a good reason and real proof that they can trust your business.

513. Tell your prospects that their chance to benefit from your product is real close. For
example, it's staring your right in the face, it's right under your nose, you just need
to reach out and grab it, etc. People will know all they have to do is just take a few minutes
to buy.

514. Tell your prospects that you are going out of business or retiring and letting someone else
run your business. You could state that you are releasing one last product on
you own that will combine all your knowledge and experience to help them benefit.

515. Tell your prospects that you've negotiated special travel rates if they buy a ticket to a
seminar you are promoting. It could be special discounts on airfare, hotel stay, rental cars, meals

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and restaurants, entertainment, VIP treatments, gambling, etc.

516. Tell your prospects that you don't know how long you can keep selling your product
because someone might try to shut it down. It could be because your competition might be
jealous and is trying to sabotage it or an organization thinks the product works so well, it might
borderline on being illegal or gives you too much of an advantage.

517. Tell your prospects that your product or business is right and the media isn't. You could
create a little controversy by proving the media wrong about a certain news story. You
just want your debate to persuade people to purchase your product.

518. Tell your prospects that your product isn't what they may think. For instance, you could say,
“This isn't an ebook, this isn't a course, this isn't software, it's not a template, it's not a
membership site,” etc. You just need to end by calling it something appealing that they would
really want.
519. Tell your prospects how many people you assigned to your particular product
department or launch. It could be you assigned 3 customer support people, 1
manager, 2 programmers, 3 consultants, 2 designers, 1 copywriter, etc.

520. Tell your prospects all the ways people are learning about your product and they better
buy before it sells out. It could be they are hearing about you from 200 message boards, 1000
blogs, 20,000 searches, over 1,000,000 e-mails sent, on 80 social networking sites, etc.

521. Tell your prospects that you will customize their digital product for no cost as an extra
bonus. It could be you'll re-brand it with their ads, you'll place the colors they want on it,
you'll add the content they want to it, you'll add only the features they want, etc.

522. Tell your prospects that you have received tons of communications from people about
trying to purchase the product before you release it. Tell them about all the types of messages
you've received like e-mails, texts, faxes, support tickets, instant messages, phone calls, etc.

523. Tell your prospects about a feeling you are having about your upcoming product launch
and what happened the last time you had this feeling. For example, “The last time I felt like
a product was going to be huge, it totally crashed my entire delicate server from all the
traffic.”

524. Tell your prospects about people that have contacted you about struggling to gain their

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desired benefit. You can say to them that they are likely in the same position and you once were
in too until you invented the product you are selling. People will have something in common
with you and want to continue that by using your product.

525. Tell your prospects that your product isn't based on any fads or the latest crazes. People
want to purchase products that will always work to gain their desired benefit. They
want everlasting results and not results that will only last as long as a fad will.

526. Tell your prospects that your product was responsible for bringing an easier or faster way of
gaining their desired benefit to the main stream. People will realize that your product was
the one that started it all, so it should be better than everyone else‟s.

527. Tell your prospects that your product launch will be a historic campaign. Mention that even
if they don't buy your product they should still study the entire product launch for marketing
and copywriting ideas. Tell them to even keep all the ads and e-mails for a swipe file.

528. Tell your prospects that they shouldn't let all the hype about certain products take away
from the great value of your product. Sometimes people get turned off and won't buy a product
because they are getting 1000 e-mails about it and the buzz is all over the Internet.

529. Tell your prospects that your last sale brought in a ton of support tickets that took you
hours or even days to answer. People will see that your product was popular and
that you are totally dedicated to giving good customer service.

530. Tell your prospects that you are apologizing to them as a whole group on your list.
It could be that you made some mistake in your last e-mail and got a lot of complaints about
it. It will show people that you're human and big enough to blame yourself, apologize
and learn from your mistakes.

531. Tell your prospects that if they have ever felt lost even after reading a “how to” publication
about getting their desired benefit, that your product can help. It could be that you made
a video version or you‟re offering live help from the particular goal they want to achieve.
It's usually easier learning by video or in person than through a book.

532. Tell your prospects all the timing and tenuous steps that it will normally take for them to
reach their intended goals with your competition‟s product. Then you simply state how your
product will eliminate most or all of those steps and they will almost definitely buy.

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533. Tell your prospects how your product will speed up the process of taking advantage of
their ideas. For example, maybe you had an idea for a software product but another
business came out with it sooner. Your product just needs to help them stay ahead of
the competition.

534. Tell your prospects that your digital product coupon code will stop working at a certain
time. For example, “The software is set not t accept the code after 6 p.m. EST today.
It's already programmed and there's nothing we can do about it. Buy it for $27 now or for $47
after the coupon expires.”

535. Tell your prospects that you will give them the very first version of your product for no
cost as a sample. This is so you can persuade them to purchase the newest version.
You can even tell them the first version has become a collector‟s item among people in
your niche.

536. Tell your prospects that you figure you've seen every way possible for them to gain
their desired benefit until you saw the product you are promoting now from someone
else. Mention you can't believe there is an even better angle to use than all the others.

537. Tell your prospects that if they purchase a ticket to your seminar, that they can meet all
your employees and outsourcers. You could mention you have copywriters, programmers
SEO experts, etc. Mention that they do work on the side for other people too.

538. Tell your prospects the exact schedule of your live seminar event. For instance, 8:00 -
9:00 a.m. - Breakfast; 9:00 - 11:30 a.m. - John Doe's presentation; 11:30 a.m. - 12:30 p.m. -
Networking lunch,” etc. People will be persuaded to buy because of all the little timed
activities.

539. Tell your prospects that they just have to visit your site for 10 seconds and they will know
if your product is right for them or not. You want your headline to be persuasive because
that is likely what they will read during that time. Most people will take 10 seconds out of their
day to see if they can benefit or not.

540. Tell your prospects that you will give them one of the products out of your paid product
package for no cost if they opt-in to your list. If they like the product, they will likely buy
the rest, plus they will be on your list and you can persuade them to buy stuff later on.

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541. Tell your prospects some numbers or figures that will give your business extra credibility.
It could be that you get at least 20 joint ventures a day, how many launches you promote
a year, how many e-mail lists you have, how many profitable Pay Per Click (PPC) campaigns
you have, etc.

542. Tell your prospects that you are sending out a last minute e-mail message before you do
something that could persuade them to purchase your product. For example, maybe you
are getting ready to speak on stage at an offline seminar related to your product.

543. Tell your prospects that you're comparing your sale closing to something else in life that
is closing or they will miss out and that will persuade them to buy. For instance, “ It‟s like
waiting in line at a popular movie and seeing the „out of tickets‟ sign being hung up.”

544. Tell your prospects that you are walking away from good product benefits that most
people would be excited to get. People will see this new product you are promoting must
really work better to drop one that already works great too.

545. Tell your affiliate prospects that you actually hired a professional during your sale to
help make them earn even more money. For example, you may have hired a copywriter to
rewrite the sales letter and affiliate ads to increase the product conversions.

546. Tell your prospects that you prefer face to face joint venture offers. This will stop people
from e-mailing you so many joint venture offers. Plus you can easily sell seminar tickets
because people will want to meet you in person to present a JV (Joint Venture) offer.

547. Tell your prospects that you are more successful than you let on. You can mention you
don't publicize your ownership or partnership in many businesses you have founded. It could be
because you don't want to brag or you like to keep how much money you make a secret.

548. Tell your prospects that your e-mail or sales letter may not make sense to them until they
read it to the end. Just say you'll explain everything later on down the ad. This will make
people want to read all of it because they don't want to miss something good because
they are confused.

549. Tell your prospects that your last sale sold out at a certain price and now you are holding
another very similar sale for a lower price. People will assume that it will sell out even faster
because it is a mirror of the last sale and at a much lower price.

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550. Tell your affiliate prospects that you will be taking something away if they don't promote or
make enough sales for you. This will motivate them to promote harder. It could be that you'll
take away a percentage of their set commission, cancel their affiliate account, etc.

551. Tell your prospects that your product will help them take advantage of a law, rule or
regulation. For example, you can get free content from public domain works after it's so old.
People will pay to take advantage of any situation they can benefit from.

552. Tell your affiliate prospects that tons of other affiliates haven't even promoted yet. It will
make people think if they promote now they will be ahead of a lot of others and will
be able to make more commissions. You can also mention the super affiliates haven't
promoted yet either.

553. Tell your prospects about milestones your customers have made by using your
product. It a good idea to update people about your long time product users that are
building up benefits. For example, “One customer has lost 120 pounds and only has 30 more
pounds to go.”
554. Tell your prospects creative places where you usually have mastermind meetings with
other experts or business acquaintances. People will understand just how successful you are.
It could be at a private resort, in a private jet, in a limousine, in a mansion, etc.

555. Tell your prospects to do something before they opt-in to a certain list. For example,
you can have them study how the squeeze page persuades them to opt-in. If they do,
then they will agree and opt-in. It will build your list even quicker.

556. Tell your prospects that your product will reveal something your competition wouldn't have
the guts to inform them about. People will want to know that the other businesses are
keeping a secret because they are scared the customers won't purchase their products anymore.

557. Tell your prospects your business is successful even without using most of the top
marketing techniques that are out there. People will think your product is good because it must
sell itself. For instance, you can say: “I use no SEO, no list building, no JV deals, no affiliates,
no blogging, etc.”

558. Tell your prospects how you beat your competition that dwarfs your little old business.
It could be you have a list of 2000 and you regularly outsell lists of 200,000. Your

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business customer will be interested in how they can achieve the same thing.

559. Tell your prospects that you will show them proof that you are selling a quality product and
you are not one of those businesses that have professional or fancy graphics that cover
up just how bad the product really is. You could use a product sample, excerpt, demo, etc.

560. Tell your prospects that the information product you are promoting has good content
on each and every page. People don't like to purchase information products that are
full of a lot of filler graphics, examples, illustrations, white space to make it look bigger
than it actually is, etc.

561. Tell your prospects that your product will help them prepare to gain their desired benefits.
Make sure they know the key to being successful is good preparation. Many people know
this and understand that's why they have failed reaching their goal in the past.

562. Tell your prospects once they use your product, they will benefit every time. Just rinse and
repeat to benefit time and time again. People like to benefit over and over again from only using
or buying one product. It will save them time and money in the long run.

563. Tell your prospects that you will likely be receiving a lot of hate messages once you release
your product. People will want to purchase just to see if they will be mad at you
too. For example, your competition might be mad that your product is so much better for
a lower price.

564. Tell your prospects that you are usually pretty subtle about recommending a product to
them but you are going to be pushy about them buying this current one. People will think it
must be a killer product if you are changing your whole attitude about promoting something.

565. Tell your prospects that you were going to split test two different advertisements to your
list but you decided to send both of them at the same time because the product is
so good. You just want to make sure you'll have a greater chance to improve their life.

566. Tell your prospects that your beta test sale sold out much faster than you thought. People
will assume your official sale will sell out even faster because it will already be compete and
beta tested for improvements. They will be persuaded to buy as soon as it goes live so they
don't miss out.

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567. Tell your prospects all the drugs you used to help you get through all the work to get
your product ready for launch. It could be all the caffeine you drank, all the aspirin you
used for your headaches, all the nicotine or alcohol you used to relax, etc.

568. Tell your prospects that they should get ready to benefit from your product with a little bit
of effort. For example, “You should get ready to roll up your sleeves and start building
your new body.” Any phrase advising them to get ready to work or mentally prepared will help.

569. Tell your prospects that you can't reveal one or two of your bonuses for the product you
are selling because of a certain reason. This will persuade them to buy to see what they
are even if they don't want your main product. It could be that someone might get mad at
you or you don't want your competition to copy your bonuses.

570. Tell your prospects that your competition keeps putting out incomplete products with fancy
advertisements because they want them to keep buying product after product. It's because
they know you won't get your benefit. They even do so it with one-time-offers and upsells.

571. Tell your prospects that you created a product in which no outsider can take away the
benefits from. For example, if you are selling a system for getting top ranking in a search engine,
you can guarantee that any search engine won't be able to ban those techniques.
572. Tell your prospects that your products are of high quality because of your hiring and
selection process. You could explain that you give your employees and outsourcers long detailed
applications, background checks, hard interview questions, education requirements, pop quizzes
and tests, etc.

573. Tell your prospects if they are already benefiting from something, to ignore your advertising
message or recommendation. If people aren't benefiting, they will likely want to view it. You can
say “If you are already losing weight, delete this e-mail,” or “Click out of this page,” etc.

574. Tell your prospects that they have likely heard claims like this before about similar products
but the difference is yours really does work. This will eliminate their thought of this and let
down their buying defenses. You just need proof why your product isn't like all the other
failures.

575. Tell your affiliate prospects that you are relaunching a product that they already promoted.
You can tell them that you improved it and should convert even better. To persuade them to
promote again, you can have a new contest and say their past referrals are still cookied.

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576. Tell your prospects they may have infrequently seen your name around or mentioned by
other experts. You can say you don't like to be in the spotlight much but it's hard to
stay underground. People will assume you are hiding good information and may buy
your product to find out about it.

577. Tell your prospects that you have added some new stuff to your website. Don't just
add stuff to your site without telling your list about it. If people like it, they will visit your
site and you'll have even more chances to sell stuff to them.

578. Tell your prospects that there are different types of people that run businesses that are
similar to yours. You can state that some use good ads and bad products, some use
mass media ads and have cheaper/lower quality products, etc. Just state you use targeted
ads with high quality products.

579. Tell your prospects that you have no set schedule when you send out your e-zine
issues or e-mail ads. You can state that they may get a few a week or even two a day,
sometimes depending on the news and announcements within your particular niche. This
will prepare them from not unsubscribing as much.

580. Tell your prospects that your product will give them a little benefit but they can use it
many times to turn it into a bigger benefit. For example, your article software product
could create articles that make $2 a month each, but they can create an unlimited
amount of them.

581. Tell your affiliate prospects to prepare for trying to win your affiliate contest. You can
maintain they need to get their e-mails ready, create their affiliate bonuses, pay for
their pay advertising, set up their Pay Per Click (PPC) campaigns, etc.

582. Tell your prospects that your business or product is so interesting that you could make
a movie or television show about it. That's a strong statement that will get people curious about
your product. You just need to give them entertaining reasons why it would be true.

583. Tell your affiliate prospects that if they promote your product they can give away a freebie
with a squeeze page on your thank you page. Most affiliates like to build their lists and they
like it more if it's proven with paid customers instead of freebie seekers only.

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584. Tell your affiliate prospects that you will give them a testimonial for one of their own
products if they are in the top 5 or 10 for promoting your product. It could be for the top sales,
opt-ins, views, leads, etc. Or if they don't have their own product it could be about their super
affiliate skills or performance.

585. Tell your prospects that you got caught doing something that could persuade them to buy
your product. For example, “I got caught by my wife cheating on my diet so I started
using this great appetizing supplement.” People are curious to see why and how people get
busted doing things they aren't suppose to.

586. Tell your prospects that you've shown them proof that 4 out of 5 people have benefited
from your product, therefore it can't be a fluke or coincidence. People will start to see a
successful track record or pattern that they will want to be part of.

587. Tell your prospects that you can afford to give away your strategies that are in your
product because the opportunities are limitless. They will see that it doesn't matter how
much competition they have because all the customers will have room to benefit.

588. Tell your affiliate prospects that if they promote your product that you will give them a
product bonus package if they make so many sales. It could be products that will help teach
them be an even better affiliate or products they could use for future affiliate bonuses.

589. Tell your prospects your rebate coupon is for all the products you promote for other
people as an affiliate for a certain period of time. You could charge for the coupon
and they could use it for like a month or even up to a year. You could also do it
for your own products.

590. Tell your prospects how it will feel when they use your product to benefit. For example,
you could say that “It will feel like you added steroids to your speaking skills.” Another
example, “It will feel like you've swallowed a speed pill to clean your house.”

591. Tell your prospects that once they start using your product that it's so powerful it might
expose them. For example, “By reading our new persuasion course, you may find out
all the mental weaknesses that you have that others use to persuade you to do their bidding.”

592. Tell your prospects that the hardest part of trying out a new product and benefiting is
taking that first step. Then state once they take that first step and purchase your product
it will be a smooth ride or sailing after that.

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593. Tell your prospects that you know them more than they realize by stating things they do
as they read your sales letter or e-mail advertisement. For example, “I'm giving you this
message to the people that skim over the ad and go straight to the P.S.”

594. Tell your prospects that they should imagine what their perfect day looks like and then
you go about guessing what they are likely thinking. If you know your target audience
well enough, you know that it's a day that involves them having the benefits that your
product will give them.

595. Tell your prospects what type of person you will be before they use your product and the
type of person they will be after they benefit from your product. For instance, “You‟ll start
to read the course as a newbie and you'll end up finishing the course as an expert.”

596. Tell your prospects how you went about growing your business into something
really huge. For example, “I started my business with a $50 bill I found laying on the
street and turned it into a 1 million dollar per year enterprise that has won countless business
awards and media praise.”

597. Tell your prospects all the professional titles that you own as a business or multiple business
owner. It could be an author, publisher, public speaker, teacher, web designer, consultant,
executive, coach, etc. People will see how talented you are and assume your products will
help them.

598. Tell your prospects that you have never had the problems they had but you created your
product because you‟ve seen so many people struggle not to gain their desired benefit. It
will show them that you have compassion for them even though you've never been in their
situation.

599. Tell your prospects that you worked in the same industry your business is in way before
you started your own business. People will see that you have had plenty of experience and
training for what you do. For instance, “I worked as a mechanic ten years before I wrote
this mechanic course.”

600. Tell your prospects the cost of them not going to the live event or seminar that you are
promoting. People may reconsider because of all the benefits they didn't think of like
building profitable relationships, strategies they will learn, idea generating experiences, etc.

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601. Tell your prospects that only your product separates them from the people that are in the
testimonials on your sales letter. They will see all the positive benefits, emotions, features
and goals they have achieved and won't think twice about the price of your product.

602. Tell your prospects that you will be hosting a live event for the current customers of your
product and they can watch live on the Internet stream for no cost. Just have your product
order button beside the video because people will see your customer benefits and decide
to order your product.

603. Tell your prospects that you had so many packages of a product available but something
happened that lowered the amount. This will create even more urgency for them to purchase
sooner. It could be that your supplier didn't make enough, some got damaged, etc.

604. Tell your prospects that your membership website has a system where they can e-mail
the other members, like an online mailer. You could allow them to send stuff to all the other
members or just downline members like e-mail ads, joint venture offers, questions and
answers, etc.

605. Tell your affiliate prospects how much commissions you have paid out to your current
affiliates over a set period of time. People will see the big total and imagine just getting
paid a fraction of that amount. They will likely sign up sooner rather than later or never.

606. Tell your prospects that you are only selling your product because you want to help
people. Your reason could be that you have another business that makes you more than
enough money and took on the extra work to start this business just for their sake.

607. Tell your prospects that if they purchase a ticket to your live offline event, they will be
allowed to invite one expert that is related to the topic of the event to come along for no
cost. So if your are selling 500 tickets, you can advertise that there will be 1000
students and experts attending.

608. Tell your prospects that if they aren't using your product to stay ahead of their competition,
that maybe their competition is using it to stay ahead of them. There is competition in many
niches like academics, business, athletes, careers, neighbors, friendships, etc.

609. Tell your prospects that you or one of your customers regrets going to college for so

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many years because they could have bought your business product to learn something and
make even more money. People don't want to waste their time, money or go in debt
when something else works for cheaper and faster.

610. Tell your prospects that one of the reasons they should purchase the private label rights
to your product is because they will benefit and you won't. They will get to keep all the
profits and use the content to attract visitors and build their list. If you offered an affiliate
program they would benefit less.

611. Tell your prospects the goal of your next product launch. It could be that you want to
sell so many products in a certain amount of time or you want to get so many visitors or
opt-ins. Sometimes people will help you reach your goals if you have a good reason like
giving money to charity or offering affiliate commissions.

612. Tell your prospects that there will be a replay of your live webinar or teleseminar if they
miss it but they will benefit more if they listen and/or watch it as it happens. It will keep
them interested if they absolutely can't make it and it will give incentives to people that can
make it.

613. Tell your prospects that legally you can't tell them about a certain part of your product
until they purchase it. It will create urgency and make it extra valuable. The reason could
be something like you signed a deal with another business or partner that you could
only reveal it to paid customers.

614. Tell your prospects they won't have to worry about what other people do if they purchase
your product. For example, they won't have to worry about their boss laying them off or
firing them if they purchase your work-at-home moneymaking system.

615. Tell your prospects that you will be giving away one of your own personal benefits if
they purchase your product. For instance, you may have a product that makes you $100
a day that you will give people the resale, master resale or private label rights too.

616. Tell your prospects that your product will give them a small benefit that they can multiply
a bunch of times into a large benefit. You could be selling software that will allow
them to start their own affiliate program and spread their business all over the Internet.

617. Tell your prospects how well you are benefiting from the product you are selling. Then state

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that most people would be happy if they only got a small fraction of the benefits that you
are getting. They will likely agree if you‟ve done your market research correctly.

618. Tell your prospects that your competition makes it sound easy for them to gain their desired
benefit but you know from experience that it's not as easy as they make it sound. You could
state that it's the reason you created your new product so it will and can be as easy as it sounds.

619. Tell your prospects that your product may sound similar to your competition‟s but your
product isn't the same thing presented in a new package like theirs. Many people get
frustrated when they purchase a product that does the same thing but has different
names, product covers, sales letters, etc.

620. Tell your prospects that you have bought, reviewed and ripped apart all the popular
products in your particular niche so you could recommend the top 3 to 10 products to them.
People will see the value in your time and investment and likely purchase them through your
affiliate link.

621. Tell your prospects what you plan to add to your membership site in the upcoming
weeks. If they are interested in it, they will join your site or you could actually sell it
separately if they aren't interested in joining it. You will have two possible ways to profit
for your membership site updates.

622. Tell your prospects that even though you will be going on vacation that you will still
be open for business so they can buy with confidence. You can mention that you will
still have customer service, be checking your messages, participating in your forums, etc.
623. Tell your prospects that you want to share something with them that you aren't proud of.
Of course you want it to be about a time that you weren't getting the benefits you are now
from the product you are promoting. They may buy if they aren't proud of their current
situation.

624. Tell your prospects that they aren't going to learn everything from information products
that they need to benefit, and that it's easier to learn by modeling or learning from
someone either live or through video. Show them a demonstration of the product
you are promoting.

625. Tell your affiliate prospects not to use naked affiliate links when they promote your
product. Your reason could be that other people could steal their affiliate commissions.
People will see that you are looking out for their best interests too. You could even

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direct them to some free link cloaking services.

626. Tell your prospects that you have some open mailing spots to promote their products as an
affiliate for the upcoming month. Just say if they purchase your product you will send out
an affiliate ad for them. If you have a huge list you'll want them to purchase a high ticket item.

627. Tell your prospects that you will be doing a regular weekly or monthly column on your
website, blog or e-zine. It will get people to revisit your site or stay subscribed to
your e-mail list longer. You could write articles or answer people's questions like a
“Dear Expert” advice column.

628. Tell your prospects that they can join your membership site or social networking site
before the general public does for a lower cost than it will officially launch with. The
incentive could be that they can get their member area ready with ads and content to
get traffic, make friends and make sales for the official launch.

629. Tell your prospects that the price of your product will remain the same even though you
are adding new products to the package. People will see even more value in your product
and that may be all it takes to persuade them to buy. You can mention you're not raising
the price even though you could due to the slow economy.

630. Tell your affiliate prospects that even though you have decided to lower the price of your
product that they will still make the same percentage of commissions. It will also increase
their conversions and sales. It may motivate them to promote your product even more.

631. Tell your prospects what your product is worth but they can get it for a specific
percent of that price. For example, my product is worth $1000 but you can get
if for just 5% of that amount. It sounds much less than just listing the price at $50.

632. Tell your prospects that people just like them can benefit as little or as much as they want
from your product. For instance, if you're offering a business opportunity, most people may not
want a full time income; They may just want a part time or seasonal income for extra spending
money or to pay a few extra bills.

633. Tell your prospects what they could possibly make for buying and reselling your resale,
master resale or private label product. You could list the possible price they could
sell it for and the quantity sold, then show them the total profit they could make.

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634. Tell your prospects they can divide up and mix and match your package of resell, master
resell or private label products. Your one package of resell products could give them a
whole new product line. Of course they could also sell all the products singly or as a whole
package if they want.

635. Tell your prospects what you separately paid for each item to get your resale, master resale
or private label rights product created. You could list the price of the pdf file, the graphics,
the ghostwritten word files, the sales letters, the squeeze pages, the e-mail ads, etc.

636. Tell your prospect how popular the niche your product is related to has become lately. For
example, social networking has grown 50% since the beginning of the year. If people know
a lot of people want your type of product, they will want to become part of this group
and buy.

637. Tell your prospects that many experts in your niche used to make fun of the product
owner of the product you are promoting. Then you can state that now he/she is the one
making fun of them because they are taking notes and getting trained by him/her.

638. Tell your prospects most of the people that try to get their benefits or reach their goals
without your product will give up and quit. You can blame it on all the mistakes, failures
and obstacles that they will face. Remind them that for a little money they can skip all
that frustration.

639. Tell your prospects that your lawyers legally advised you not to tell them the full
description of your product until you officially launch it, but personally, you can hardly wait to
tell them. Then just give them little hints and clues that will build up their curiosity and persuade
them to buy it as soon as it's officially launched.

640. Tell your prospects that you've had problems with your credit card server or third party
merchant account was having problems the last couple of days. Mention you got a ton of
e-mails, IM's and phone calls that people couldn't buy your product so you're extending your
introductory price for a few more days.

641. Tell your prospects that you are talking to them in the terms of the problems that they are
having because they don't own your product yet. For example, “Dear Tired, Dear
Sadness, Dear Debtor, etc.” People don't want to be labeled or called a problem so it may

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influence them to buy.

642. Tell your prospects that your current customers are laughing at or breezing through the
problems others are having that don't own your product. For example, they are eating
what they want, they don't have to exercise, they don't have to starve, etc.

643. Tell your prospects the benefits you got from the product you are promoting on a month
by month basis. For instance, “Month 1 - I made $400, Month 2 - I made $600, Month 3 -
I made $1000, Month 4 - I made $1400 and this month I'm on track to out do all the previous
months combined.”

644. Tell your prospects the totals of the monthly services you are selling for a whole year. If
you were selling a monthly ghost writing service, you may write 10,000 words a month.
So, if they were a paid subscriber for a whole year, they would get 120,000 words of
ghostwritten content.

645. Tell your prospects a beneficial scenario of how they could profit by becoming your
affiliate or buying the resale, master resale or private label rights to your product. For instance, if
they get 3000 unique visitors a month at a conversion rate of 3% at a $27 profit, that‟s
$2430 per month. And if your product price is $100 they will see the value of $2430.

646. Tell your affiliate prospects that you partnered with a celebrity to create your upcoming
product. You can mention how famous the person is based on how many people watched
them on TV and the big networks they have been on. They will see that the product should
be popular with their backing and exposure of your well known partners.

647. Tell your prospects that someone has been trying to get your site shut down. You
could sate that it could be jealous competition that are making false claims to your
web host because they will likely go out of business because of your product. This
will give people urgency to order in case the site goes down.

648. Tell your prospects about something bad that happened in your past that actually turned out
to be a major blessing. It could be that in the past you were fired or laid off from your job and
you would have never started your successful business if that hadn‟t happened.

649. Tell your prospects that you have changed the name of your business. You just want the
reason you change your name to persuade them to purchase your products. It could be

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that you've added a new partner or merged with another company to provide them with more
quality products, better support and customer service, a greater selection of products, etc.

650. Tell your prospects that someone offered you a hefty sum of money to purchase your
business but you turned them down. Your reason could be that you didn't want to turn
your current customers over to another owner that could possibly use less quality
products, offer worse support, etc. People will see that you care and you are loyal to them.

651. Tell your prospects that you were asked to keep a secret by the other experts in your
particular niche. It could be that you are the “expert's expert” and they don't want their other
competition using you. But you are now going public and they can be the first to get your new
product.

652. Tell your prospects to go to their search engine of choice and type in your brand name and
see how many people or businesses are using your products. They will see thousands of
customers that have bought you product and it will persuade them to do it too.

653. Tell your affiliate prospects that you are holding a mini contest in between your launch. It's
a good way to boost affiliate sales once they start to slow after the initial first couple days of
your launch. It could be that anyone who gets 10 sales before midnight, wins cash or prizes.

654. Tell your prospects general things they should or shouldn't do on your sales page that are
included in your information product. For example, don't do these 5 things (in chapter 2),
make sure you do these 3 things (5 minutes into video lesson 3), etc.

655. Tell your affiliate prospects that their account will be downgraded or canceled if they don't
take certain action. It could be if they don't make so many sales, if they don't submit
a giveaway gift, if they don't get so many opt-ins, etc. You could also lower commissions.
656. Tell your prospects that your are going to be releasing something big soon, like a new
product. You just need to compare your upcoming release to something that will show
the magnitude of it. For instance, “It's going to be bigger than the creation of the Internet.”

657. Tell your prospects that your new product will tear up the rule book on how they can get
their desired benefit. It might provide less steps, an easier way, a faster way, a
less expensive way, etc. People are always turning towards things that will be an advantage
to them.

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658. Tell your prospects that in your video product that you will do an impression of somebody
else in your particular niche that's well known. People like entertainment and some of them
will likely opt-in to see or buy your video product just for that simple reason.

659. Tell your prospects that if they can benefit a little bit then they can benefit a lot with your
product. For example, “If you can lose 1 pound you can lose 20,” “If you can make $10, you can
make $100,000,” “If you can get a „B,‟ you can get an „A,‟” etc.

660. Tell your prospects that even your leading competition in your particular niche likes, uses
and endorses your product. People realize it takes a really good product to persuade
the leading competition to actually recommend it to his/her own customers.

661. Tell your prospects that they can get your e-mail messages and product updates directly
on their desktop. People get tons of e-mails and they may stay subscribed longer if they
can get it on their computer. Plus you never know when laws will change about e-mail
marketing.

662. Tell your prospects that your product launch being delayed was no marketing ploy. You
could state that your merchant account was having problems, your server crashed, you website
hosting had problems, etc. Sometimes people think launch delays are stunts just to get people
more anxious about the product.

663. Tell your prospects that you are calling out your competition's product claims because they
are showing no real proof that their product really works. You can show them that you
have proof in the form of testimonials, screenshots, pictures, videos, etc.

664. Tell your prospects how much money they can make buying the physical version resell
and reproduction rights to your product. Mention that they can charge a much higher price
than they could with a digital information product and even if they created an affiliate program
for it, they still would make huge profits.

665. Tell your prospects that you were intimidated at first buying and using the product you
are promoting but it was worth facing your fear because you benefited from it. This
works great, especially if you know from market research that many people in your niche
feel that way too.

666. Tell your prospects that your product will allow them to legally steal something from their

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competition. For example, your product may show them how to win over and impress their
boss to get a big promotion and position that many employees were competing for.

667. Tell your prospects that your product offer isn't likely for them if they consistently do
things that hurt their chances of benefiting from it. For instance if you're selling a business
course you can say, “If you are not going to do the tasks and take action, than it's not
for you.”

668. Tell your prospects that your business is looking to hire some employees, outsourcers
or interns. You can state that you will train them, let them network with you contacts,
be part of your team, etc. Just warn them that the last time you had positions open, you
got a ton of applications.

669. Tell your prospects that you are going to break one of your e-mail rules because of a
special circumstance. It could be you're sending out two e-mails in the same day
because of two different product launches or promoting more than one product in the
same e-mail.

670. Tell your prospects that you got to beta test the product for a long period of time before
anyone else. People will see that you have more experience with it than anyone so they
better buy it from you in case they need expert advice on how to benefit from it.

671. Tell your prospects that the product owner of the product that you are promoting is going to
reveal some secrets about the product on a webinar for the people that buy through your
link. You can even show them an excerpt of the conversation and agreement via email as proof.

672. Tell your prospects a prediction by a well known expert in your niche that will actually help
sell your product. If the expert has been right before about prediction, people will likely
purchase your product because of his/her accurate track record.

673. Tell your prospects the price of your product is in the title. For example, “The $7
Exercise Plan.” Of course, if you name your product after the price, you want the price
to be low or appealing to your target audience.

674. Tell your prospects that the upcoming time period will be the perfect time to buy and use
your product. For instance, “2009 will be the year that everyone will be buying new applications
or accessories for their phone.” Or “This will be the month to lose weight for this summer‟s
swimsuit season.”

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675. Tell your prospects that if they can find a better deal in their 200 e-mail inbox, then delete
your offer. As most e-mail users know, we get tons of messages and spam everyday
and most of the time it's targeted because people have opted-in to stuff. If they don't find a
better offer, they may buy your product.

676. Tell your prospects that you have a nickname for your particular business niche. Just
make sure the nickname will sell your product. For example, if you are selling a gardening
product, your nickname could be “Gardening Freak” or something like that.

677. Tell your prospects that in your next 3 to 5 e-mail messages, you will be marketing a series
of products that will help them gain their desired benefit. Just interconnect the products
so people will think they need all of them in order to get the greatest benefit.

678. Tell your prospects that the best time to invest in your product is when there are bad
financial situations, like a slow economy or recession. This works well if you are selling
moneymaking or investing type products. People will think they should find any way
they can to afford your product because it should help them make more money.

679. Tell your prospects that you are going to present them with an offer from a totally unrelated
niche because the offer is so good or it's the right time to purchase this type of product.
People will assume it must be good if you are using an untargeted offer.

680. Tell your prospects an abbreviation that's related to a piece of content that is on your web
site or blog. It will make them curious to find out what it's about and the title of it. You
could say “Go read my IMS article,” meaning "Internet Marketing Strategy" article.

681. Tell your prospects that if they sign up and listen to your teleseminar or webinar you
will be revealing a low or no cost resource that hardly anyone knows about that can help
them gain their desired benefit. People will be interested in saving money on something
they spend money on now. Then at the end, you can pitch your main product that is for sale.

682. Tell your prospects in the title of your product that it makes getting their desired benefit
easier. You could use phrases like “1-click, push button, copy and paste, just upload,”
etc. It's almost like you are using the title of your product like a sales letter headline.

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683. Tell your prospects that if they sign up for a social network that you belong to, they can
get your e-mail messages, product offers and joint venture offers a lot quicker. You could
say that you post them on the social networks before you send out an e-mail about them.

684. Tell your prospects that your product will show them viral ways to gain their desired
benefit. For example, someone might want to build their list and you could offer a script
that allows people they refer to opt-in to tell other people and it grows from there. You
could even show them an image or number chart of how their benefit will virally grow.

685. Tell your prospects that you are going to be retiring some of your products and
you will be auctioning off the resale, master resale and private label rights to them. It might be
easier to sell one high price product to one person than a lower price product to a
bunch of people. Just have a minimal bid so you at least get what you want out of them.

686. Tell your prospects that you get depressed thinking about all the years that you didn't have
your desired benefit and wished you would have had the product you are promoting now,
back then. If people are feeling that way too they may buy now so they won't have those
same regrets later in years.

687. Tell your prospects that you are comparing them buying and you delivering your product
to them with another type of business. For example, “It's like pulling up a dump -truck to a
feed mill and a bunch of gold coins come pouring out into your truck bed.”

688. Tell your prospects that you are going to provide them with all kinds of technical business
templates if they purchase your moneymaking system. For example you could provide
operating agreements, JV forms, blank contracts, supply checklists, contact directories, etc.

689. Tell your prospects not to worry about the competition from selling your product as an
affiliate or 100% profit reseller. Too much competition or product saturation is one of the
main reasons people don't promote or buy your resell products. You just need to give
them a good reason why they don't need to be afraid of the competition.

690. Tell your prospects that you just bought the master resale rights to a product and they
can get the resale rights from you for a substantially lower price than you paid for the
master resale rights. Sometimes people will opt for less product rights if the price is
right.

691. Tell your prospects that you want to do something special with them at the seminar

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event you are promoting. It could be something personal like having a meal together,
a cup of coffee or a drink, playing golf, going to a show, etc. People like to get to know
people they buy from on a personal level. Plus, the more comfortable with you they are,
the more they will buy.

692. Tell your prospects how not owning your product to gain their desired benefit will effect
everything and everyone around them. For example, it could give them a lot of anxiety
and stress that leads to arguments and lack of attention with their family and friends.

693. Tell your affiliate prospects that you are comparing your sales letter to another high
converting, famous sales letter that's in your particular niche. Plus you can state that
yours is better and you got the same copywriter to create it. It will persuade them to
promote you product.

694. Tell your prospects that your product will allow them to customize it to for particular
use. It could be your product has a lot of different settings, i.e. a timer you can program,
adjusts to different sizes and speeds, has many different color selections, etc.

695. Tell your affiliate prospects all the good conversions you had for your last product launch
so it will persuade them to promote your next product launch. For instance, “We had a
conversion of 5.6% on the main product, 48% on the back-end, 30% on the downsell,” etc.

696. Tell your affiliate prospects why you're not offering prizes for your affiliate contests. You
can state that you are offering cash instead for many different reasons. It could be
they can pick what they want to buy, use it to pay extra bills, spend it to take their spouse
out, etc.

697. Tell your prospects why they should purchase your product that is related to a hot
online trend or website. For example, if your product is related to a social networking
site, you can mention that millions of people a day use it to upload videos, photos,
or articles and communicate with friends.

698. Tell your prospects their future benefits that is related to your money back guarantee.
For example, if you were selling a weight loss product, you could state, “6 months from
now, you are either at the weight you want to be or I will refund your full purchase price.”

699. Tell your prospects that purchasing your product is the next best thing to hiring you
personally. Your product could be a training teleseminar, webinar or seminar for a

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bunch of students, instead of one-on-one consulting, coaching or training sessions.

700. Tell your prospects that a certain event ruined a time in your life and you created a product
to prevent it in the future. If your prospects want to prevent the same thing from happening in
the future, they will purchase your product as insurance.

701. Tell your prospects if they don't like reading long e-mails to go check out your more
entertaining site right now. Most people get tired of reading so many e-mails. If your site
has entertaining stuff like videos, audios and photos then to visit it right away so you don't
lose their attention.

702. Tell your prospects that if they purchase your product they will have access to a network
or directory of people, products or websites. Plus you can give them a percentage of benefits
from the network. For example, “40% of the sites accept article submissions, 30% of the sites
sell paid advertising, 50% of the sites accept joint venture partners,” etc.

703. Tell your prospects the digital information that you are selling will be turned into
a physical product in the future that will cost more. You can state that an offline publishing
company offered you a large lump sum of money to published it so they better buy your
cheaper digital version before you retire it, which is required in the contract from the
offline publishing company.

704. Tell your prospects that you have inside information that the product you are promoting
for someone else may launch a little early so they can avoid the traffic onslaught and crashing
the website. People will feel like they have an advantage to get the product before others
know about it.

705. Tell your prospects that your product will allow them to take advantage or benefit from
a popular online website. It could be a social networking site, a blog network, an article
directory, etc. You can even mention that the site is so popular that another online
business bought it for a huge lump sum as proof.

706. Tell your prospects that it sounds easy to gain their desired benefit but if it really was that
easy, then everyone would be doing it. And they likely know from experience that it's not easy or
they wouldn't be interested in your product. Just state that your product will make it as easy
as it sounds.

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707. Tell your prospects that your business' online success has turned into a TV show.
You can state that a TV network has hired you to host or be on a show that is related to
your niche. People will assume if a TV network can trust you, than your products must
be good.

708. Tell your prospects a list of news headlines that's related to the product you are selling.
You just want the headlines to persuade them to purchase your product. It could be bad
news headlines that your product can help with or good news headlines people can use
to take advantage of with your product.

709. Tell your prospects all the different niches that you or the product owner has worked in.
If you've worked in several niches that your prospects are interested in or they have
worked in you both will have something in common and that may lead to them buying
your product.

710. Tell your prospects that your live event will be held at a convenient location with
everything that you can enjoy in a small surrounding area. You can state the hotel and seminar
area are closely surrounded by restaurants, shows, shopping, amusement parks, beaches, golf
courses, etc.

711. Tell your prospects about the product owner‟s last product launch through a profile format.
You could list the niche it's in, the product type, the total sales, list size, affiliate commission,
etc. If people like the profile, they may buy his/her next product though your affiliate link.

712. Tell your prospects you are giving them your entire swipe file as a bonus if they purchase
your product. The swipe file could consist of sales letters, informative notes, recipes or just
about anything related to your product. People like swipe files because it saves them a lot
of effort and time creating things.

713. Tell your prospects that you have more than one money back guarantee. Your guarantees
could work together to make them try your product longer. For instance, you could have a
regular 30 day one and if they keep it past your 90 day one you could offer them double
their money back if they aren't satisfied or another incentive if they are satisfied.

714. Tell your prospects all the sacrifices you had to make when you first started your business.
It could be working 40 to 60 hours per week at a regular job, working on your business after
work and on the weekends, missing out on your family life, fighting with your spouse about time
and money, etc. Just state they won't have to go through that if they model your current

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business money-making program you are selling.

715. Tell your prospects the percentage of people that purchased your one-time-offer(s). If
it's a high percentage, people will want to buy it to be part of the popular crowd. You can
raise your OTO percentage by actually offering multiple one-time-offers which gives you an
even higher chance to make a sale.

716. Tell your prospects the negative effects of something positive that the product you are
promoting did for you. For example, you were smiling so hard your face hurt; Your eyes
were burning from reading all your traffic or sales stats; Your hands stung from all the
clapping you did; Your voice was hoarse from all the cheering you did, etc.

717. Tell your prospects that you have received a ton of questions about your upcoming product
that you will be releasing and you plan to answer them all on a teleseminar or webinar. You can
list the questions you've got and if people see the one they have, they will want to stick around to
hear the answer. At the end of your question and answer session you could sell a different
product or do a surprise release of your upcoming product to make money.

718. Tell your prospects that years ago when you first released your product online there wasn't
a big enough market to sell it to so you retired it. But now you decided to re-release it
because the market has grown. You can give them proof by telling them to type in a
related keyword on a popular search engine.

719. Tell your prospects that your last product sold so well that it caused a lot of ordering
glitches for people but it's a good problem to have. You can mention your launch
had a ton of success but your next launch will go much smoother and they should be
able to make a lot more commissions.

720. Tell your prospects that you will be physically working for free for an upcoming charity
event. Tell them if they purchase your product you will donate all or a percentage of your sales
to the charity. You could be running a charity marathon, rebuilding a hurricane/tornado struck
home, serving food to the needy, etc.

721. Tell your prospects that you will soon be selling your affiliate bonus product for a lot more
than the product you are promoting. So if they order the product you are promoting, they
will save a lot of money instead of waiting until later and buying your affiliate bonus at a
higher price.

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722. Tell your prospects that you are only human and you may not always be around to
immediately answer your customer support questions (unless you have a full time assistant to do
it). They will get less frustrated if you don't answer their e-mails for awhile. Remind them
you have to eat meals, sleep at night, use the restroom, run errands, etc.

723. Tell your affiliate prospects the reasons they should promote your product on their social
networking pages. For example, you can show them screen shots of what other affiliates have
made or you have specialty written and designed ads just for social networks, etc.

724. Tell your affiliate prospects that you booked a very famous copywriter to write your product
sales letter. If they have never heard of him/her you can give them proof the copywriter has had
high converting sales letters by giving them some of their past conversion rates and how many
total products their sales letters have sold over the years.

725. Tell your prospects that you had one goal in mind when creating and designing your
product for them. The goal could be to help them gain their desired benefits faster,
cheaper and with less effort. Just give them proof that you reached your product goal
and they will buy.

726. Tell your prospects that even if they have never even considered purchasing a type of
product that you are promoting, they should check it out anyway. You could give them
reasons like they could buy if for a friend, they can learn free things reading the ad copy,
the product bonuses are in other niches that they may be interested in, etc.

727. Tell your prospects that your product will help them get everything done to gain their
desired benefit in one try. For example, “You will be able to write your own article in
a single 10 minute session or you will be able to get a loan in just one bank meeting, etc.”

728. Tell your affiliate prospects that if they promote your product that they can make
commissions on multiple combinations of back-end offers. It could be resell products, package
deals, free trial continuity offers, physical products, advertising deals, special services, etc.

729. Tell your affiliate prospects how many commission streams you are offering for them to
make commissions on. For instance, “You will be able to make money on 10 different
commission streams that could be up to $1245 dollars per customer.”
730. Tell your prospects that your product's bonuses were donated by many different
experts. You can increase the bonus product's perceived value by listing the price the

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experts normally sell if for and list some of the major credentials of the experts too.

731. Tell your prospects that you have transferred your knowledge and expertise into a product
format. For instance, “It's like getting my brain in video format.” Another example, “It's like
getting the juiciest parts of my 4 years of experience in one huge course.”

732. Tell your prospects that you are an expert at your particular niche and then give them proof
of all the expert articles you personally wrote. Show them a list of articles you have written with
all the titles and all the article directories and web pages that they were accepted at or have them
do an article search in a search engine. Also, mention that your articles aren't plagiarized or
ghostwritten by someone else.

733. Tell your prospects that you are promoting a product from a brand new guru or expert
that has just hit the scenes of your particular market. Tell them they can be one of the
first people to benefit from him/her even before most of the other gurus or competition does.

734. Tell your prospects that you have a good reason for delaying your product launch. It
could be you are adding new bonuses, you are having a copywriter tweak the copy
for better conversions, you want to double check everything, etc. People will see
that you are a perfectionist and your product is likely a reflection of that perfection too.

735. Tell your prospects that you are having a “one price” sale on all the products that you offer
from your website. For example, you can purchase any product on our website for
$6.95 each. You just need to list the original high price of each product so they see the value
in them.

736. Tell your prospects that you love your competition's product but they can get the same
exact benefit from your product at a cheaper price. You could say, “It's 1/6 the price of
our competition's product plus on top of that we are offering a free trial.” And even when you
raise the price of your product, it will still be cheaper than your competition‟s.

737. Tell your prospects that there's already so many confirmed and paid joint venture partners
on board for your product launch. It will tell your customers that your product must be
great if joint venture partners are paying you to promote it and affiliates will think it's going to
convert well and want to pay too.

738. Tell your affiliate prospects all the benefits of being in your top 5, 10 or 20 joint venture

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partner/affiliate leader board. You can state that they will become known as super affiliates,
and experts. Businesses will offer them VIP joint venture affiliate offers, other super affiliates
will recruit them for their personal promotions, they will be invited to seminars for no cost, etc.

739. Tell your prospects at the end of your e-mails to social network with you on all the major
social networks you belong to. For example, you can list all your social networking links
and say “Follow me here, find me here, be my friend here, see my friends here, etc.”

740. Tell your prospects to get prepared to view your huge product or affiliate bonus package
because of how long it will take to read everything over. For example, “Before you see this
massive product package, I want you to grab a cold or hot drink, grab some munchies, put on
some comfortable clothes, cancel your appointments, etc.”

741. Tell your prospects that they can pick their own affiliate bonus. You can ask your list
ahead of time to pick the most popular items or you can have a multiple choice section
that people can choose from. You could also do this type of thing with your regular
product bonuses.

742. Tell your prospects that your product video is just a bunch of expert friends shooting off
at the mouth about a particular topic that will give them their desired benefit. You can
state since it wasn't a planned or paid event, that there is a little bit of strong language in it.

743. Tell your prospects that the product you are promoting for someone else is responsible
for your current addiction. For example, “Now that I bought this diet system, I'm addicted
to eating healthy foods.” People will assume the product must be powerful if it can get you
addicted to something most people struggle doing to improve themselves or for certain
situations.

744. Tell your prospects that you initially sold out of your product but you were unaware that
your product supplier or fulfillment company created an extra amount of products in case
of damaged items, wrong shipping addresses and other fulfillment problems. Now you will
have even more to sell.

745. Tell your prospects that you want your list subscribers to actually choose something for
your business because if it wasn't for them being loyal customers, you still wouldn't be
in business. You could have them choose office furniture, computers, business offices, etc.
They will feel even closer to your business and likely buy your products more often.

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746. Tell your prospects that your product is compatible with any other product that is required
to use with your product to gain their desired benefit. For example, maybe your graphics
are compatible to be edited with any type of free or fee based graphics programs, instead of only
a few really expensive ones.

747. Tell your prospects that you benefit more in a shorter period of time than your friends
do in a longer period of time. Your prospects will want the same benefits as you, so their
friends will be talking about them in the same manner.

748. Tell your affiliate prospects how to inexpensively market your online product offline. They
would have potentially around 7 billion people to sell it too. They just have to get the traffic to
your website URL. And even if people don't have Internet access, they surely know someone
that has an Interent connection that they can use.

749. Tell your prospects that you are going to auction off the resale, master resale or private label
rights to one of your products to one person. You can create a starting minimum bid so you at
least get what you want out of the product and have a super high bid that will cancel all bids
so that one person can get it without delay or waiting for the auction to end.

750. Tell your prospects the rewards you will give them for staying as a paid member of your
monthly subscription site. For example, “If you stay for two months, I'll give you a free
ebook course, if you stay for four months, I'll give you a high ticket physical video set, etc.”

751. Tell your prospects that somebody famous forwarded your information product. A forward
is comments made by someone else about you and/or information product. If their comments
are really good, you could use them as an expert of your sales letter to persuade people to buy.

752. Tell your prospects that the product you are promoting will likely become the product of
choice when it comes to your particular niche. Meaning that when people need or want
a desired benefit, they will automatically think of and buy that product.

753. Tell your affiliate prospects what super affiliates normally do to win joint venture affiliate
contests. If they model your super affiliate suggestions you will have more super affiliates
promoting your product and making tons of sales than regular affiliates.

754. Tell your prospects that nobody outside of the product owner's list subscribers was suppose
to see this incredible product offer, but you know him/her personally and you are friends. You

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can state that you asked him/her permission to show it to your subscribers. People will like the
fact that you thought of them and it could give them their desired benefit.

755. Tell your prospects they if they like to get their desired benefit the hard way then they
shouldn't purchase your product. This will tell them that by using reverse psychology, that your
product will help them benefit without a lot of hard work and effort.

756. Tell your prospects that many businesses in your niche became successful because they
have successful and experienced partners. You can state that most of these people formed
a partnership while meeting at live events in their particular industry. This may persuade your
prospects to buy a ticket to a live event you are promoting.

757. Tell your prospects some features about your upcoming product package launch. You
can tell them something a little persuasive about each product. It could be that you've
sold so many individual copies of one of them, one product is brand new, etc.

758. Tell your prospects that you hate to sound a certain way when telling them about a product
you are promoting, but that's the only way you can describe it. It could be you hate to use
a lot of hype, cliches, sales phrases, urgency words, buzz words, etc.

759. Tell your prospects that they can ignore the regular order button on your product's sales
letter and use a hidden one. You can state that the hidden one will give then a cheaper
price, more bonuses, an easy payment option, a longer guarantee, etc.

760. Tell your prospects that certain people will like and benefit from your product and certain
people won't. You just want to persuade people that they will be the type of person that
needs it. Usually if you describe the people that won't benefit as a person no one wants to
be, they will automatically think they are a person that does need your product.

761. Tell your prospects that you are taking the current format of your product off the market.
You could be selling an ebook format of your product and will soon be changing it to a more
expensive video format. People that want to save money will buy it before you switch it over.

762. Tell your prospects that your product is better than having something that is normally
considered more valuable. For example, “Using our exercise video workout is better
than having your own personal trainer or gym membership.”

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763. Tell your prospects what you were mentally thinking as you were using and reviewing the
product that you are advertising. For example, “As I was reading this marketing course,
the one word my brain kept repeating was, „yes, yes, yes, yes,‟ etc.”

764. Tell your prospects that you created two sales letters for two different types of people, one
for left brain people and one for right brain people. One sales letter can persuade
more logical thinking people and the other one can persuade more emotional people.

765. Tell your affiliate prospects that if they are interested in promoting your product through
your affiliate program when it launches, to reply back to your e-mail. People will see that
you're not advertising it for just anyone and they will have less affiliate competition.

766. Tell your prospects all the benefits of upgrading their product giveaway partner status for
a low cost. You could give them higher commissions, extra gift ad spaces, one-time-offer
set ups, classified ad impressions, banner ads, etc.

767. Tell your prospects that your product isn't one of those next-in-line launches-of-the-week-
or-month. Most of the people understand those types of products leave just enough benefits
out so you'll have to end up buying an upsell product or their next-in-line product.

768. Tell your prospects a bunch of different time released bonus products they'll get in the
future if they purchase your product. For example, “You will get my new video course
in 5 weeks,” or “You will get my new book in 6 months, etc.” It will make people not want to
use your money back guarantee or let it expire waiting on the bonuses.

769. Tell your prospects that their free trial to your software is about to expire and when it does
they will get a certain percentage of their software functionality. You can even remind them
the specific functions they will use, just make sure those are the functions your prospects
would like the best.

770. Tell your prospects that your product will show them how to benefit more if they think
they already have the desired benefit they want. For example, if they are getting a high
10% conversion on their sales letter than they are still likely losing sales because they don't
own your product.

771. Tell your prospects that you have silently contributed to your particular niche and

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competition's products. You can state they have likely already benefited from you without
even knowing it. For example, you may have ghostwritten other products or articles they
have read or bought. It may persuade them to think you're an underground expert that the
other experts don't talk about.

772. Tell your prospects to forget paying for all the other things they would have to pay for if
they didn‟t buy your product to gain their desired benefit. Explain that your product has many
things already built in or packaged together that they would have to normally purchase multiple
products for.

773. Tell your prospects that your product is the only one that is compatible with certain
minority prospects or niches. This will help you capture a market that your competition
can't possibly compete with you in at this time.

774. Tell your prospects that they should follow the results of your experiment because later on
it will be turned into a product that they will have to buy. Explain to them that anyone that
opts in to follow, they will get your product for no cost and be able to promote it as an affiliate.

775. Tell your prospects that your product is something they can quickly and easily add to
their life and the current benefits they are getting. Just state that it will improve the overall
results of what they are getting now . Make sure to show them a little bit of proof though.

776. Tell your prospects that you are showing them a case study to prove a product that you
are promoting for someone else really works. To make it even more believable, you can state
that you saw the whole case study being done live and in person with your own two eyes.

777. Tell your affiliate prospects that if they are in the top 3 to 5 in total sales that you will
promote their product or website with offline advertising. People will see the value in it
and try harder to promote because offline advertising can be really expensive. You could
offer direct mail, newspaper ads, flyers/insert ads, press releases, etc.

778. Tell your affiliate prospects there will be an activation fee for them to be able to sign
up as an affiliate and promote your product launch. You can mention it's because
it will weed out the serious affiliates from the pretenders. You can state that they will get
their fee back after they make so many sales.

779. Tell your affiliate prospects that if they are in the top 3 to 5 in sales of your joint venture
affiliate contest, that they will get used or older prizes that are worth a lot of money. It

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could be an antique, collectible, hand-made item, artifact, relic, custom-made item, etc.

780. Tell your prospects that they can double their tiny investment in a multi-level
company you are with. The major reason people won't join is because they don't
know how and where to advertise for free or for no cost online. If you can show them that,
they may follow your lead.

781. Tell your prospects some new changes that you have made, another product owner has
made or your market/niche as a whole has made that makes the product you are marketing
to them even better. Explain to them if they didn't buy it before now, they have even more
reason to.

782. Tell your prospects about the time you are having at the live in-person seminar you are
attending. You can use the seminar update to presell them on the seminar videos or to
persuade them to purchase your next seminar ticket or live event you will be selling.

783. Tell your prospects that if they attend the seminar event you are having or if they sell it to
someone else, that you will provide a service for them at the event for free, that you normally
charge a lot of money for. It could be being a JV broker, consulting, coaching, speaking, etc.

784. Tell your prospects about stats that will persuade them to purchase your product. For
example, if you were selling a traffic generation product, your stats could be “100,000 visitors
since Jan.1, 2009, 10,000 visitors since yesterday, 15,000 visitors predicted for tomorrow, etc.”

785. Tell your prospects that even if they think they know everything, there are things they don't
Know about. Just tell them they will learn those things inside your products.
It could be that gurus want to keep it a secret, it goes under the radar of most people, etc.

786. Tell your prospects that your competition used a huge publicity campaign to make them
think that a certain way they get their desired benefit is dead or no longer works so you have to
buy their products. You can shed some light on those rumors and prove they aren't true so
they will buy your product instead.

787. Tell your prospects that if they purchase your product that everyday of the week or year
can be a great day. You could state that everyday could be like a weekend day, everyday
could be like a holiday or everyday can be like your birthday. People like those type of days
because they are usually enjoyable.

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788. Tell your prospects a personal history timeline about how you positioned yourself to start
your own business. Maybe people will feel closer to you by seeing your personal timeline
biography. For example, “I was born in 1975 - I graduated high school in 1992 - I worked for a
factory up until 2000 - I started my own business in 2001, etc.”

789. Tell your prospects to imagine a typical day if they had the benefits your product will offer
them. For instance, you wake up, take a shower, have coffee and breakfast, go sit down at
your computer and see all the sales you've made while you were sleeping, then go play golf
for the day, etc.

790. Tell your prospects that your launch will be the only one you will have this year or maybe
ever. People will see the rareness of your launch compared to the people who launch new
products every week or month. It may be enough to persuade them to purchase your
product.

791. Tell your prospects that you unexpectedly benefited from the product you are promoting for
someone else. It could be a benefit you never thought would ever happen or one that the
product owner didn't even mention in his/her sales letter or product information.

792. Tell your affiliate prospects that your weekly or monthly new product sales never go away.
They can always log into their affiliate area and promote an older product they may have
missed selling. You could even allow them to promote one-time-offers as a main product.

793. Tell your prospects that a recent situation that happened to you may have been viewed as
devastating to some, but it really didn't affect you negatively because of the product you own that
you are now promoting. For example, you might have lost your job but you don't care because
you are making enough recurring profits from an MLM you joined last month to pay your bills.

794. Tell your affiliate prospects the type of conversions/sales that different types of affiliate lists
are getting. If they are good conversions/sales and people have similar types of lists, they will
want to promote it too. For example, one affiliate with a list of only 300 made $800 in sales. Or
many of my affiliates beat my conversion of 10% on my own in house list.

795. Tell your prospects that you tested your product on one of your close friends or family
members before anyone else. If the results were good, people will assume you wouldn't
want to ruin your relationships with a loved one like a spouse, child, parent or buddy

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if your product didn't work.

796. Tell your prospects that you are describing a membership that you are selling as the position
of a team that works together so they can all benefit. Many people like to be part of a group
of people so they won't have to face reaching their goals or solving their problems totally
alone.

797. Tell your prospects that the product owner of the product you are promoting has been
endorsed by many TV show hosts without even trying to get free publicity from the
show. People will realize if TV shows are voluntarily mentioning this man/woman than
his/her product must be the real deal.

798. Tell your affiliate prospects that you offer a bunch of different email ads and tons of
possible subject lines they can use. Affiliates like many subject lines to choose from
because they won't have to think up their own subject line for their particular list.

799. Tell your prospects an example of one of your current customers that thought they
were safe with their past benefits before they decided to buy your product. You can
state that they discovered they were wrong and they lost their benefits without any warning.
They will buy your product as insurance as a back-up plan.

800. Tell your prospects that you are calling the product owner of the product you are promoting
a high level person of position in their niche. For example, you may be calling them “The
Gardening King.” Other examples are Queen, Captain, General, Leader, President, Superman,
etc.

801. Tell your prospects that your beta testers had incredible results and benefits from your
product and the best part is they got the scaled down version. People will assume when
they buy the scaled up version with more features, they will have even better results and
benefits.

802. Tell your prospects that they will benefit from your product even in the worst conditions
when most of your competition's products will fail or stop working. For example, your
lawn mower may be able to mow through an overgrown hay field.

803. Tell your prospects that you searched high and low for a product that would give you your
desired benefit but you couldn't find anything suitable. You can state that you decided to

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design your own product and it took you so many years and so much money.

804. Tell your prospects the successful history of each one of your product. It may
persuade them to purchase your next product. For example, “The ABCXYZ Report - it's
the number one report online and it's sold 10,000 copies.”

805. Tell your prospects that you have proof that the testimonials on your product's sales
letter are legitimate. You can mention that all the testimonials are fully verified and you
have them on file with accurate dates and signatures.

806. Tell your prospects that you surveyed a large amount of your current customers that own
your product and they gave you suggestions on how to improve your product. For example,
we got back over 40 suggestions on how to improve our products and we implemented 100%
of them. People will realize your product is even better now.

807. Tell your prospects that you aren't trying to hide or camouflage parts of your product offer
like your competition. You're going to reveal your continuity program upfront with no fine print
or there is a no refund policy that is on your term and conditions that no one ever clicks on and
reads.

808. Tell your prospects that they can pick the format of your next information product. It will
get them interested in it before it launches. Just let them vote on video, audio, ebook,
report, print book, DVD, CD, software, etc. If two choices are really close, you can make both
formats.

809. Tell your prospects that they are going to get so many valuable bonuses every month for
being a paid member of your membership, private or subscription site. For example, you will get
$3,000 worth of bonuses per month, which equals $36,000 worth of bonuses per year.
Then state how low your monthly fee is for the paid content.

810. Tell your prospects that if a year ago your friends would have told you that you would
be benefiting this much today, you would have laughed at them. People will assume if they
purchase and use your product, they will be able to benefit in a way they never thought
possible for themselves too.

811. Tell your prospects that there is a big or popular lie that you are going to prove wrong about
how they can gain their desired benefit. For example, it's cost a lot of money to start your
own business. You can prove that theory wrong with your low cost moneymaking systems.

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812. Tell your prospects that you are relating your product and its desired benefits to a popular
movie. You just want the movie to be one that most of your target audience would have watched
and that would persuade them to buy.

813. Tell your prospects that your product package is loaded with all kinds of different formats
of products. You could say there's manuals, pocket guides, ebooks, reports, videos, audios,
DVDs, cds, info-cards, etc. It could be all the same products in the same format or many
different products in different formats.

814. Tell your prospects if they have a certain thing or item that they need to purchase your
product. For example, “If you have a website, then you need our new opt-in list building
forms.” Another example, “If you have a garden, than you need our safe insect repellant.”

815. Tell your prospects that your niche or market has been craving or dying for your brand
new product. You can state that your product will solve a common problem that has
been a major issue for a very long time. If people feel the same way they will buy.

816. Tell your prospects that you will be showing them real proof that the product owner
of the product you are promoting is your actual friend. Many affiliate e-mails state that the
person is their friend when they are really not. You could show them a picture or video of
you two together and even your families on a personal outing.

817. Tell your affiliate prospects that for every sale they make, they will get an entry in a
commissions contest. You could use some of your own personal product profits for
the commission post. People will sell and promote harder to win some extra commissions.

818. Tell your prospects that your freebie is so popular that you had a ton of opt-ins from people
wanting to get it at a time when many people aren't near their computer. It could be at night
when most people are sleeping, on a holiday, during a major sporting event, etc.

819. Tell your prospects that they should remove all their online distractions so they can
concentrate on your sales letter or e-mail message. Say they should shut down their instant
messages, quit checking others e-mails, turn off their audio sound, stop watching online videos,
minimize other web pages, etc.

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820. Tell your prospects that many people have offered you big money to personally teach them
the tips, strategies or tactics that are in your freebie offer. This will increase your freebies‟
perceived offer, which will help you build your opt-in list quicker with your freebie squeeze
page. Maybe they'll even ask to buy the master resale rights to your freebie.

821. Tell your prospects how busy your upcoming week will be. People will see that you are
working hard so they can gain their desired benefits from your current and future product
line. You could be traveling to a seminar, finish writing you book, creating new articles, doing
mastermind meetings, etc.

822. Tell your prospects that your product will integrate with other products that they own. If
your product can help their other products to give their desire benefit better, faster or
easier they will purchase it in a heartbeat if it's affordable.

823. Tell your prospects that you are surveying them on details that they want included in your
next product. For example, if you were selling website templates, you could ask what
niches they want them in, what income streams they want added to them, what colors
of graphics do they want on them, etc.

824. Tell your prospects that you realized that the product you are promoting is a bit pricey
so you made a deal with the product owner to help them pay for the product. For example,
the product owner could have agreed to open up the affiliate program for customers or
offered a “no payments till next year plan.”

825. Tell your prospects that you have changed the kind of sale you are having for the product
you are selling. You could do this to increase your sales if many people weren't buying.
You could change the sale to a dime sale, easy payment plan sale, etc. For the people
that already paid full price, you could give them a rebate or full refund so they can take
advantage of it.

826. Tell your prospects to recognize or point out some of the marketing gimmicks and tricks
your competition is using to lure them into buying. People will see that your competition thinks
that they are dumb and they may decide to purchase from you because you give them straight
up offers.

827. Tell your prospects an abbreviation that is actually initials of a selling or copy writing
phrase. You could use them in your subject line to gain their attention because they will want to
be able to see what it means. For example, “O.B.M. - this means Order Before Midnight.”

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828. Tell your prospects that your money back guarantee will include the value of the bonus
products that you aren't charging them for. For example, your product may cost $47
and your bonus products may be worth $27...so if they ask for a refund they will get
$74.

829. Tell your prospects that your new product got people talking that you haven't heard from in
a long period time. People realize when other people contact them that usually ignore them,
it's likely for a good reason. It could be long lost family members, old friends, former
customers, former employees, old expert acquaintances, etc.

830. Tell your prospects that you were the original business that created and sold the first type
of product that you are promoting for another business owner. You can state that this
new product is even better than your original one, and compliment the business owner
for beating you at your own game.

831. Tell your prospects that if they go to the page and your product is sold out, they should
sign up for your waiting list for when you relaunch or to e-mail you and you will sell them
one if you get a refund or something. People will know you wouldn't go to all the trouble
to set up a waiting list page or personally sell products to people that missed the sale if
your product wasn't as popular as you said it was.

832. Tell your prospects that you had an argument with someone that is in your business about
you offering such a strong money back guarantee. You can mention that the guy/girl thought
it was too long a time period but you stated that your product really works so you aren't even
going to worry about it. This will show them you have a lot of confidence in your product and
confidence is very persuasive.

833. Tell your prospects that your new product will make your competition's related product
totally obsolete. You just need to give people strong proof why. Even if people's other
product still works, they will have to worry about their competition buying your product
and using it against them.

834. Tell your prospects that you created your brand new product because of the past
excuses you have heard from people not making the effort to gain their desired benefit.
Just explain that your product eliminates those excuses. It could be because they are too
tired, don't have enough time, cost too much money, etc.

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835. Tell your prospects that you have just completed a successful launch and that you are
already getting ready to start another product. If people and your affiliates realize how well
your recent last launch went, they will surely expect your next product to be big that soon after.

836. Tell your affiliate prospects all the things they can't do to promote your upcoming brand
new product. For example, “You can't use someone else's list. You can't use the naked affiliate
link. You can't buy through your own affiliate link. You can't use missing or damaging
leading ads in your Pay Per Click (PPC), etc.” And of course state all the consequences if they do
break the rules. People and affiliates will see you are protecting them and your product.
837. Ask your prospects a question in your e-mail ad to pick something from a list of multiple
choices that is related to the web page you have listed underneath. People will have to go view
the web page in order to select the proper choice in their mind. It can really increase your click
through rates.

838. Tell your prospects that you are going to give them a product sampler of your entire
product package, just like you could get at a restaurant, like an appetizer sampler. You
can give it away free or charge a tiny non-refundable fee. If they like the samples, they
will buy the whole package for full price. You could even use the sampler for a prelaunch.

839. Tell your prospects that your product will help them get through many obstacles, down
falls and mistakes in their life related to your niche. For instance, they could be broke,
they buy your business system and get rich, then they may lose money because of
a tax or legal problem, go bankrupt, etc. Then they use your business system again to make
their money back, etc.

840. Tell your prospects something that's really bad that happened to you that led you to creating
your product to gain the desired benefit that they want. For example, you might have
been robbed and you invented a bad new security system. People will buy your product to
avoid bad situations like that.

841. Tell your prospects that you took something that is normally complicated in your niche or
market and made it simple. If your product can prevent them from getting frustrated, mentally
tired, angry or even giving up on their desired benefits, than you will sell a lot of products.

842. Tell your prospects that your product will turn something that is normally wasted into
benefits for them. For instance, if people are visiting your website and leaving without
buying your product, there could be an opt-in forum or program to capture their e-mail address
so you don't waste your traffic.

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843. Tell your prospects that your product is an insurance policy so they can keep their
current benefits from another product. For instance, you might be selling a poncho at
a sporting event so people can stay dry in case it decides to rain.

844. Tell your prospects the percentage of people that purchase your product and go on to
fully benefit from it. For example, it's a fact the over 97% of my customers go on to
lose 20 pounds or more. People will see the high success rate and decide to buy.

845. Tell your prospects that they are already a third of the way to benefiting from your
product. You could say something like, “You're already reading my ad now, you just
need to order it and then use the product to benefit, that's three simple steps.”

846. Tell your affiliate prospects that even if they only make one sale, you will reward them for
it. You could do little things like link to their website, give them your product for no cost,
give them an affiliate testimonial, give them a bonus product that's only for affiliates, etc.
Imagine if you have 100 affiliates each just making one sale, that‟s one hundred extra orders.

847. Tell your prospects that you are offering a ton of proof that your product works even though
the price is so low. Most people only expect high ticket items to have a lot of proof. You
could even state your low priced product has more proof than most high priced products in
your niche.

848. Tell your prospects that you will be giving them a famous public domain book as an
incentive or bonus for them purchasing your product. You can find and use public domain works
all over the Internet. Just find one that would persuade your targeted audience to buy.

849. Tell your prospects that your product is very cheap and if they would rather use that amount
of money to purchase something unnecessary or wasteful, they shouldn‟t even be on your list.
For example, “If you would rather purchase a pack of cigarettes than this life changing report,
then you‟re probably not the type of person I would want on my list and just go ahead and
unsubscribe now.”

850. Tell your prospects that you are describing your product as something people actually
win in a contest. You could compare your product to a trophy, blue ribbon, metal,
certificate, plaque, etc. It's persuasive because the things and feelings that come with
them are branded in people‟s mind and will persuade them to buy.

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851. Tell your prospects if they want to purchase your product for a small benefit, than your
product is not for them but if they want to buy it for a big benefit they should do it now.
People will see that you are actually turning away potential buyers and they will think
your product does what you say it does.

852. Tell your affiliate prospects that your product sold and converted good in the physical
format test with a higher price. Then state you are going to officially release it in a digital
format with a lower price. They will assume it will sell even better and they'll want to promote
it.

853. Tell your affiliate prospects that the first day or for so many hours of your product launch,
everything went really well with no reported problems. Many affiliates wait until shortly after a
launch to send out to make sure there aren't any launch problems like a server going down, the
payment system shutting down, etc.

854. Tell your affiliate prospects that you changed something on your sales letter that increased
the conversions. It could be the wording, graphics, colors, videos, etc. This will persuade
the affiliates that promoted already to promote again, even if they weren't satisfied with
the conversion rate the first time.

855. Tell your prospects how many people are on your ordering head start list. If it's a lot
and they want to buy your product, they will sign up for the list too. It will create a big
competition between your prospects to order before everyone else before your product
sells out.

856. Tell your prospects that you know your product might sound too good to be true but it
really is. You can state that it's true with most products but not with yours. They will
never really know until they purchase your product and if they don't, they will always
be second guessing themselves for not believing you.

857. Tell your prospects that you are describing your product's buzz as something more
powerful than a normal launch. It will make people think that it's going to be an
unofficial launch. You could state it's going to be mass hysteria, it could turn into
an online riot, etc.

858. Tell your prospects to imagine getting a massive benefit from your product and then
imagine getting it for an unheard of price. The visualization of a major benefit and a super

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cheap price will almost always hypnotize your prospects to buy.

859. Tell your prospects that your business is centered around giving people products that
they will never forget. You want them to remember your business whenever they
need or want to buy a certain benefit. People will associate your statement with other
popular business that are already branded in their mind.

860. Tell your prospects that if they should ever get the chance, they should go to a live event
and hang out with the product owner of the product that you are promoting. People will see
that is a strong statement for the character and knowledge of the person that created
the product.

861. Tell your affiliate prospects the highest and lowest conversation rates that some of your
other affiliates are getting from promoting your product. Even if the lowest conversion rates
aren't that bad, it may persuade them to promote it because they will think that they couldn't do
any worse.

862. Tell your affiliate prospects that you've added a script or piece of software to your
products sales letter that will increase their conversions. It could be an exit pop-up,
a countdown counter, an opt-in form, a dime sale script, tell a friend script, etc.

863. Tell your prospects that you are going to personally answer their questions about the
product you are promoting for someone else. It shows that you will be working for your
affiliate sales instead of just shooting out an affiliate e-mail and in ordering questions
or directing questions to the product owner. People will respect that and buy.

864. Tell your prospects why this current or certain time period is the best to benefit from
your product. For example, if you are selling the resale rights to Thanksgiving Day recipes
you could state that the holidays are just around the corner and that they can profit from it.

865. Tell your prospects that you are promoting a product you bought days/weeks/months/years
ago. Then mention the benefits you've received from it have been consistent for that amount
of time. People like to purchase products that aren't one hit wonders.

866. Tell your affiliate prospects all the reasons why they should presell your product first. It
could be they can create a buzz, it gives people time to make up their minds, they can
persuade people for a longer period of time, you can give them free gifts that will
butter them up, etc.

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867. Tell your prospects that you aren't just trying to sell them a resale, master resale or private
label product package. Explain to them that you are close to going to give them tools to
attract traffic. That is the number one need of most product resellers today.

868. Tell your prospects that you have designed your software/script type of product for
techie and no techie people. Explain that there is no programming knowledge required
to use it but if someone wants to add/change something to it, they can.

869. Tell your prospects that the only thing your current customers did was follow your easy
step-by-step instructions and they benefited from your product. To show proof, you just need
believable text, audio or video testimonials that state that‟s all your customers did.
870. Tell your prospects the actual types of the tips, strategies, secrets, etc. that are inside your
information or product. For example, it could be newbie tips, advanced tactics, long lost
secrets, barely legal techniques, inventive strategies, rare methods, etc.

871. Tell your prospects that the niche of the product you are selling the resale, master resale
or private label rights to has little or no competition for it. You can state that their biggest
competition for this type of product are offline businesses that have to charge a lot more money.

872. Tell your prospects the summary of your product, product offers or sales letter at the
very top of your sales letter. Most copywriters add the summary towards the bottom
instead of the top. By placing it at the top it gives your visitors a better understanding of
what you are offering.

873. Tell your prospects that you are offering one of your latest or most popular products as
an affiliate bonus for the product you are promoting. Since most of your audience might
already own it, you can just add the resale, master resale or private label rights to it to make
it an original product again.

874. Tell your prospects that you are going to give them a head start to get your freebie
offer because it's only available for a limited time. You can say it's not going to be officially
released until another date. For example, “I'm giving you a 12 hour head start to download
it.”

875. Tell your prospects that not benefiting from your product is worse than a current, popular
bad news story. It could be compared to the bad economy, a bad natural disaster, a major

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accident, an awful crime, bad weather, a heated debate, violent altercation, etc.

876. Tell your prospects that the competition is scared of the resale, master resale or private
label product that you are selling. They will want to purchase it if their competition is in one
of their niches.

877. Tell your affiliate prospects that they will be up against a lot of competition promoting your
product. You can say there are tons of super affiliates, joint venture partners and the customers
can become affiliates too. Tell them that's why you are going to prepare them for your
launch with a special affiliate training program. You can train them about preselling, affiliate
bonuses, free advertising, paid advertising, etc.

878. Tell your prospects that one of your customers asked for a refund to your product because
he/she hasn't benefited from it. To prove to him/her that the product does work, you told
him/her to keep the product and use it for no cost a little longer. Then state the person
wrote you back and actually benefited from it and said he/she gave up too early on it, plus
they paid you again for the product.

879. Tell your prospects that they are getting a franchise instead of a reseller type product.
It makes your product sound more valuable than saying resale rights. The major difference
is you could do a little of the set-up work for them like a normal franchise seller would.

880. Tell your prospects that you put the ordering link in your sales letter or the website
link in your e-mail at the very top of your message. Your persuasive reason could be so
they have time to order before it sells out or in case they are in a major hurry.

881. Tell your prospects how many different products are at your main website. If you have
a big selection many people will go visit it because maybe they can find everything they
need related to your particular niche all in one place.

882. Tell your prospects how mobile they can be using your product to gain their desired
benefit. Your product could be a cell phone, computer, something easy to travel with,
something that is compact, something that is instant, an internet business, etc.

883. Tell your prospects that you are giving a limited number of discounts to the product that
you are selling because you need testimonials for you sales letter. This little launch could
be before you officially launch it to the general public.

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884. Tell your prospects that you are pointing to several related stories in the news that is related
to your product that could persuade them to buy. Talk about each story a little bit so it will build
up how much they really need you product. For example “If you were selling a security product,
you could talk about robberies on the rise, daytime home invasions, drive- by shootings, etc.”

885. Tell your prospects the actual step-by-step blueprint in your sales letter for them to gain
their desired benefit. Just tell them it's easier to read than actually complete those steps.
Just show proof how your product will get them over that little obstacle.

886. Tell your prospects that the theme of your sales letter is related to a custom for your or
another country. Customs could be holidays, things people do during different times of
the year or the seasons. If people like the custom theme, it may persuade them enough to
buy your product.
887. Tell your prospects all the different things they can do with the resale, master resale or
private label products you are selling. For example, you can sell them, give them away,
build your list, create articles, edit them, use viral marketing, use them as bonuses,
create a membership site, use them as upsells, etc.

888. Tell your prospects that you just keep adding to your product package. You can have a
list of everything included in your product package and mark the newest editions to that
list as “Just Added, Added Today, Brand New, Recently Added On (the actual date),” etc.

889. Tell your prospects that when you release your product it will be a disadvantage for
them if they don't order it now. You could say, “When we release this product in the future,
it will be at a higher price, with less bonuses, with a shorter guarantee, etc.”

890. Tell your prospects that at first you didn't believe the product owner's product claims from
the product you are promoting for him/her. You can state that you contacted the product
owner and told him/her that you didn't believe it and they showed you real proof. And now you
are promoting it because of it. So if your prospects don't believe it either, they will know that
it has already been proven to someone that was thinking like themselves.

891. Tell your affiliate prospects that after tons of requests, you have added your new product to
your affiliate program system. Your affiliates will assume that if other affiliates are begging to
promote it, that there is a real need for it and they will want to sell it too. Plus your prospects
will assume they'll need to buy the product too.

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892. Tell your prospects that you know that they have been promised their desired benefit from
other similar products that have been let down. You can state that your product will finally
deliver the benefits that other products have failed to give them. You just need to show
them real proof.

893. Tell your prospects that a famous celebrity or expert wouldn't be using your product if
they weren't benefiting from it. The famous person needs to be well liked, trusted, respected,
branded, well known, have a good track record endorsing products etc. in order for
them to buy your product.

894. Tell your prospects that you would have never thought that you would ever pay as much
as you did for a little report or ebook. But once you started reading the sales letter, it
totally influenced you to buy it. People may want to see why you paid so much for
it and eventually order it through your affiliate link.

895. Tell your affiliate prospects some alternative or little used ways they can promote your
products. They will like your “out of the box” ideas and want to promote even harder for
you. Some ideas could be using an Internet radio show, starting your own search engine,
creating an article directory, etc.

896. Tell your prospects that you had a moral dilemma about promoting the product you
are trying to sell them now. But you made the decision to do so because it could really
help them benefit. The problem with the product could be it uses swearing in the sales
letter, the company uses questionable marketing tactics, etc.

897. Tell your prospects that they can take advantage of your business problems. It could be
that you owe a lot of unexpected taxes and you have a big product sale to cover them
or it could be that you don't have room for new inventory so you need to sell it for less to
get rid of it.

898. Tell your prospects that you are extending your sale by so many days or products because
of technical problems to help the people who may have left after not getting to order because
they couldn't wait around for the site to come back up, they may have had to do other family
errands, work related activities, go eat or sleep, etc.

899. Tell your prospects that your competition thinks they are dumb or stupid because they fall
for a certain offer or copywriting trick. You could point out what your competition is doing
to persuade them to buy and tell them why you aren't using it so they will be persuaded

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to purchase your product instead.

900. Tell your prospects there isn't a super quick or easy way to gain their desired benefit.
State that they either need a miracle or they need your product that will give them their
benefit with a plan and a little bit of work on their part. Sometimes being upfront with them
instead of sugar coating everything can sell your products better.

901. Tell your prospects where you created your product at that would persuade them to buy.
For example, “Our product is so revolutionary, it was created in a laboratory.” Or “Our
product is so uncensored, it was created during one of our regular recorded conversations.”

902. Tell your prospects that you created your product because of all the problems that exists
with the other similar products in the marketplace. You can state the inferior products had
problems with being too pricey, didn't have enough features, were too hard or complicated to
use, etc.

903. Tell your prospects after they order, to confirm their order through an order confirmation
squeeze page before they download your product or go to the thank you page. It will
allow you to capture your paid customer's e-mail address so you can follow up with
them in the future if they double opt-in.

904. Tell your prospects all the benefits of each lesson, chapter or section of your information
product. If each section is loaded with good benefits they will see the value and amount of
information they are getting for their money.

905. Tell your prospects that you are relaunching your membership website. You can state
how many people remained paid members since you initially launched it. If the percentage or
amount is high, people will order because they figure that since your affiliates have been
members that long, then it must be good. Plus your affiliates will be persuaded to promote it for
the long term income.

906. Tell your prospects that you want them to vote on the next type of product you create
and sell. You could give them a bunch of choices. You then just create the product that gets
the most votes and create bonus products for the products that come in second, third
and forth, etc.

907. Tell your prospects that not using your product or not getting their desired benefits the right
way is like a negative event. For example, “If you are not using my product, you are committing

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marketing suicide.” Or, “If you‟re not using my product, you are a business with a disaster
waiting to happen.”

908. Tell your prospects to view your free video so they can get some benefits. Then have a
second part of the video that they can watch if they order through your affiliate link of
a product you are selling. You just want to make sure your first video is compelling enough
to make them want to watch your second video.

909. Tell your affiliate prospects that your next product launch is going to be different than all
the others. You just need to add something to your launch affiliate program that's unique
because there is so much competition for affiliates, mainly something that will help them
make more commissions easier and faster.

910. Tell your prospects that your product will divide up the people between the people that
will benefit and the people that won't. Most people don't like to be split up in the group
that isn't going to benefit. They will be persuaded to buy so they can be in the successful
group.
911. Tell your prospects that you are giving away a good freebie but they need to be part
of a social network to get it. So instead of using an e-mail squeeze page, you are using
a social networking squeeze page. Of course, if they aren't part of the social network
yet, you can give them the link to sign up so they can successfully get through your
squeeze page.

912. Tell your prospects that your product will help them keep the benefits that they already
have. Most products help you get a benefit but not a lot of them help you keep those benefits
over the long haul. You should have less competition when you offer this type of
products.

913. Tell your prospects that the business membership site you are promoting is a bit pricey so
the product owner gave them a free trial offer. You can state they can likely use the free
trial to make enough money from the business membership site to pay their first month‟s
membership dues.

914. Tell your prospects that even if they hate something, that they will like your product
any way because it's that good. For example, “Even if you hate to exercise, you will
love our workout video that will teach you how to exercise without feeling like it‟s exercising.”

915. Tell your prospects the worst case scenario of taking your free trial of your membership

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website. For instance, “Try my 30 day free offer. If you are not satisfied, just cancel anytime.
Remember, you won‟t lose a thing -- I'll be taking all the risk.”

916. Tell your prospects that even though you sell your products or services online, that you
sell stuff to offline customers and/or businesses as well. People will see that if your business
is good enough for offline commerce that your online products will have the same high quality.

917. Tell your affiliate prospects that you have a very large number of reasons why they
should promote your product. You can state that you are having an affiliate contest and
you're offering $5000 for the top affiliate (that's 5000 reasons) and you will do a reciprocal
mailing to your list of 100,000 people (that's 100,000 reasons). Plus you could use the dollar
value of your affiliate prize amounts.

918. Tell your prospects your thought process before you buy so you can persuade them
to buy the product you are promoting for someone else. They may adopt the same thought
process to buy. For example, “I only buy products I know I'm going to use a lot and this was
one of them.”

919. Tell your prospects that they need your product even more now because we are entering the
time period where it's harder for them to gain their desired benefit. For example, “The holiday
season is coming soon so it's harder to stick to a diet plan with all the good food and sweets
that will be thrown at you, not to mention it will be colder and harder to exercise.”

920. Tell your affiliate prospects that your website is about to get a ton of free publicity or
exposure. It will persuade them to promote it and e-mail out before they have too much
competition. It could be you are sending out a press release or you will be listed in the top
5 to 10 in the third party payment processor online store.

921. Tell your prospects all the things they could do with your free article. It could be they
can join you affiliate program and use their affiliate link and publish it in their ezine/website,
publish it on their social networking pages, turn the article into an audio or video, etc.

922. Tell your prospects that you are using a micro blogging social network to keep them
updated about something. It could be an online/offline event, a customer or joint venture contest,
new product announcements, etc. It will get more people to join your social network that
weren't on it before.

923. Tell your prospects that you are doing a special tribute to people that have helped your

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business grow. You could list all the names in your e-mail or website and give special
thanks to them. It could be affiliates, business partners, outsourcers, suppliers, employees,
top customers, etc. People will see that you appreciate the people in you life personally
and professionally.

924. Tell your affiliate prospects that they can republish your entire e-zine newsletter with
affiliate links. It will help you create more sales and traffic and it will help them have new
content, a whole newsletter without effort and they can make commissions from it.

925. Tell your prospects that you are going to reveal the details of a secret mastermind meeting
you had via a free or fee based video, audio, teleseminar or webinar. You can tease them with
things you are going to reveal like the strategies discussions, who was at the mastermind
meeting and how they came or be invited to your next mastermind meeting.

926. Tell your prospects a brief summary of every benefit they will get if they purchase the
product you are promoting, combined with your affiliate bonus benefits you are offering.
With all the benefits combined, it will look like they are getting a lot more for their money.

927. Tell your prospects that you are offering your same affiliate bonus that you offered before
for another product for this next product because it was popular and everyone who received
it loved it. People will assume it must be good because most affiliates won't offer the
same affiliate bonus twice in a row.

928. Tell your prospects that the bonuses of your main product are only guaranteed to be
part of the package for the first few hours on the first day of your launch. It will persuade
people to buy it as soon as it launches. Plus you can add different bonuses after those
expire and only keep them up for a few hours to create ongoing urgency.

929. Tell your prospects that you have two announcements in your e-mail and list the titles of
them. You want your first announcement to be an ad for your product or someone else‟s product
that you are promoting and the second one at the bottom of the e-mail to be good content
or a freebie. It's so they have to scroll past that ad to get to the goodies.

930. Tell your prospects that your affiliate bonuses are time limited instead of based on how
many sales you get. Most affiliate bonuses disappear after so many sales. To be different,
you could say they will be unavailable after so much time and even use a countdown counter
on your affiliate bonus page. You could also use this for regular product bonuses on
your sales letter.

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931. Tell your prospects that your product and price are the same as your competition
but yours has many times more benefits. The extra benefits could come from
improvements you made to it or the bonus products you are offering with it.

932. Tell your prospects that you are offering a product that you are promoting for someone
else as an affiliate for the lowest price. You can accomplish this by setting up a deal
with the product owner or offering your own personal affiliate bonus rebate offer.

933. Tell your prospects not to take advantage of you or your unbelievable offer. You can state
that they shouldn't try to scam or trick you by ordering than turning around and asking for a
refund right away. Many people won't ask for a refund because they don't want to be labeled
a scammer, perpetual refunder or con-artist trickster.

934. Tell your affiliate prospects that you and your product launch are modeling other
successful product launches. You can even list a few examples of some they may
have heard of or likely promoted. If they made good money off of them or seen the
big buzz, they will likely promote your product when it launches.

935. Tell your prospects that you want them to get the most out of your consulting call. You
could either be selling consulting or giving it away as a bonus. You can tell them to A) prewrite
any questions they want answered, B) make sure to have a good phone connection, C) plan to
have so much time available to talk, D) have a pencil and notepad ready, E) make sure they are
in a quiet room or area, and F) be honest about their situation so you can truly help them.

936. Tell your prospects that many offline people you meet want to know how you are making
money online and you always recommend they get the business product you are promoting
for someone else. People will assume if you are recommending it to people face- to-face, in
person, then it must be good because you'll likely see those people again at personal
functions, etc.

937. Tell your prospects that one of your customers contacted you saying that he/she was a little
discouraged with your product because they were only getting small benefits. If you
point out to him/her that if they added up all those tiny benefits throughout the year,
it would end up being a big benefit.

938. Tell your prospects the upcoming schedule of what content you will be releasing on your
blog. You can list the days and dates along with the title of the content you will be

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publishing. If you list five or seven titles, that will give you five or seven chances to get them to
visit your website during that time period.

939. Tell your prospects that you are with a few other business partners on vacation and they
mentioned to you that you should tell them about a new product. People will assume the product
is great because you trust your business partners‟ recommendations.

940. Tell your prospects a little bit about your childhood and teenage years. People may see
you as a more down to earth person, especially if you have many things in common
with them as a child or young adult. It could be you listened to crazy music, had weird
hair styles, wore out of date clothes, etc.

941. Tell your prospects that your product will give them access to a bunch of stuff from only
one location. You product could be a directory, a collection of stuff, etc. People like
to go to one place or have one step to find everything they need in order to benefit.

942. Tell your prospects that you will give them the latest product that you promoted to them for
Free, if they buy the latest product you are promoting or vice versa. People will see the
value in your offer because both products are really new and fresh.

943. Tell your prospects that you are doing something with your product for a reason they
wouldn't likely think of. For example, “I'm offering a one year money back guarantee, not
because I want you to forget about it, not because I need a money back guarantee, it's
because I know it takes some people a little longer to benefit from it.”

944. Tell your prospects that you are launching a product very soon but you can‟t share
any details about it until you officially launch, and the sales letter will be very vague. Plus even
the ones that buy it must agree to a non-disclosure agreement to be in the inner circle of
customers. All the product‟s camouflage will rev-up people's curiosity big time.

945. Tell your affiliate prospects that you weren't planning on allowing your affiliates to promote
your brand new product but it's selling so good, you thought you've already made enough
money off it to be satisfied. Your affiliates will want to promote it because it's converting so
well.

946. Tell your affiliate prospects that if they all combine to a certain dollar amount of sales, they
will all get a profit sharing commissions‟ bonus. So if they are close to that goal
toward the end of your product launch, let them know so they will all really push and promote

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it hard and work like a team to reach it.

947. Tell your affiliate prospects that you are taking plenty of precautions for your upcoming
product launch so it don't crash. You could be putting the joint venture affiliate page, sales
letters, squeeze pages, the order page, thank you page, download page, etc. all on different
servers to reduce the traffic load.

948. Tell your prospects that your live event may not be videotaped or Internet streamed, unless
you can get a sponsor to pay for it. People will either have to take the chance to miss it
or order a ticket to the live event to be safe. Or maybe they will even sponsor it.

949. Tell your prospects that your product is like having a live professional by their side. You
could compare your product to a consultant, coach or personal trainer, mentor, doctor, expert,
etc. People will see how low the price of your product is and compare it to what a real
professional would
charge.

950. Tell your prospects that the reason you create, review, promote and recommend so many
products to them is because you want them to gain their desired benefit, reach their goals or
solve their problems. You can say you enjoy the emotional rewards of helping them more than
the money you make.
951. Tell your prospects how popular the niche is that your product is in. You can state that
people are talking about it everywhere. It could be offline and online, in the forums and
chat rooms, texts on their phone, in social networks, on blogs and web pages, etc. They
will think they will miss the boat if they don't buy your product.

952. Tell your prospects that you are comparing your product or your competition's product to an
animal. You can compare your product to animals people like and the competitor‟s product
to animals people don't like or are scared of like spiders, snakes, mice, tigers, bears, etc.

953. Tell your affiliate prospects that if they refer people to your opt-in page and they don't
upgrade or take the one-time offer, they will still get paid so many levels deep for the
people who upgrade under them that they refer. Your affiliates will like this becuase they
can profit later on even if their direct referrals don't buy and earn them commissions.

954. Tell your affiliate prospects that if they haven't promoted your product yet during your
launch, that you will upgrade their commission amount if they decide to promote. It may
persuade them to promote it if they already missed the boat at the beginning of your launch.

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955. Tell your affiliate prospects that you made them new post-launch affiliate tools they can use
to still promote your product, even though the price went up after the official launch. They
may promote it some more when most affiliates stop.

956. Tell your prospects that if they come to your live event, that an expert in your industry who
rarely does live events or even visits the country you live in, is going to be there. People like to
meet, communicate, learn from and interview rare experts.

957. Tell your prospects how many businesses you own and all the locations of those businesses.
If you own tons of businesses and multiple businesses in different states and countries, people
will see just how successful you and your product are, which will influence them to buy.

958. Tell your prospects that most of your competitor‟s products will only work with people or
businesses that are already partially getting their desired benefit. You can mentioned that
your product is designed for people that are starting from scratch.

959. Tell your prospects that your current customer's main question/problem/obstacle they have
about benefiting from your product. Then state that you created a product or are recommending
one for someone else that can answer and help them benefit. It's easier to sell to existing
customers than new customers.
960. Tell your prospects they can pay two different prices for your product based on when
they buy it. Your payment script could give them a lower price on their first visit but if
they come back later and try to buy it, state that the price will be higher.

961. Tell your prospects that you won't be offering any refunds for your product, since the price
is so low. Mention that if they can't afford to take a risk for that small of a product price, than
they have no business buying it. People will not want to seem like a cheapskate and decide to
buy and keep the product even if they don't benefit from it.

962. Tell your prospects that you will install your product for free or for a small fee if they
purchase it. People usually stay away from buying products that take a lot of expertise
to set up and use. This option will help them get over their fear of technology.

963. Tell your prospects how you helped a famous, successful person that already has his/her
desired benefits become even more successful. People will assume If an already successful
person hires you for personal help, than the products you produce must be good.

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964. Tell your prospects that you are updating your product for the new everchanging
world. People will see the older products like you competition's will no longer work in
the current world times. For example, you may be redesigning your business product
because of the bad economy.

965. Tell your prospects that you were trained by another famous expert in your niche. People
will think if you are a disciple of someone already successful and reputable, that you will
produce good, high quality products and services too.

966. Tell your prospects that just implementing a few of your strategies from your latest
information product will benefit them. People will actually imagine the benefits if they
used all your strategies and will be mentally driven to purchase your product.

967. Tell your prospects that once they use your product, the benefits they will experience
will take on a life of their own. Meaning they will start to benefit from a chain reaction that
they won't be able to stop, even if they wanted too.

968. Tell your prospects that you know most of them have spent a lot of money in the past
on similar products. State that they shouldn't be the person that wastes their money on
stuff that has no benefits to show for it. Just give them proof that they will finally hit receive
benefits from your product.
969. Tell your prospects the last thing they want to do is look back and regret not buying your
product. It will trigger a similar feeling they had in another situation and drive them to order your
product or service.

970. Tell your prospects that you pulled a few strings for them to get a freebie that was retired
and is now back online. You could have made a deal with the freebie owner that you would
allow a one-time offer to be attached to it on the back-end, that they can make commissions
from.

971. Tell your prospects that your product will allow them to benefit unlimited times for just
one price. You can say that in order for them to benefit with your competitor‟s product, that they
would have to buy each product they want, separately. This will show them how much money
they will end up saving and buy from you instead.

972. Tell your prospects that there is a one-time offer attached to the product you are promoting

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and how much it costs. You can presell them to purchase it ahead of time by telling them
there is a 100% commission program tied to it in which they can make their money back with
one sale.

973. Tell your affiliate prospect of the affiliates that made it in your top 10 or 20 affairs. People
like to see their name in lights and it will motivate them to promote more and more future
products for you.

974. Tell your affiliate prospects all the things you‟ve done to increase the conversions of your
product before the main part of your launch ends. It will influence them to promote
again. It could be raising the prices, limiting the number of products, adding extra
bonuses or product rights, increasing commissions in the final days, etc.

975. Tell your affiliate prospects all the benefits of promoting all your memberships and
subscription sites. State that they can build a profile of reoccurring income for multiple
sources that will allow them to take it easy in the future and they won't have to sell
as much.

976. Tell your affiliate prospects that your squeeze page has been improved to convert more
opt-ins, which means they will have more people seeing the one-time offer and increase
their commissions. You can mention that you hired an expensive, professional copywriter
to rewrite it.

977. Tell your prospects all the little known benefits of buying your work-at-home product.
Many people don't think about some of these benefits like A) they won't have to be around
sick co-workers, B) be out in the environmental pollution, C) being exposed to germs by
touching things that a lot of other people have touched, etc.

978. Tell your prospects that your package of high ticket products that you bought the resale
rights to are by very reputable names. If the products are from multiple experts they know,
respect and trust, in order to give them their desired benefit, they will definitely purchase it.

979. Tell your prospects to submit questions that they have about how they could benefit with
the type of products that you sell. It will give you a bunch of ideas for your next product to
create. You could also survey experts in your niche to give you some ideas that your customers
may not have thought of.

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980. Tell your prospects that their niche or market is starving for the product you are selling
the resale, master resale or private label rights to. And since the demand is so high, they
can charge even more for them and not lose any sales or customers.

981. Tell your prospects all the plans you have in the future for your business that will benefit
them as well. They will become a loyal follower and subscribe to you list, bookmark your
web page or blog and join your social networks to just get up to date with your business.

982. Tell your prospects that if they don't want to watch your free video, they can read a PDF
transcript of it. There are many people that don't have the time to watch a full video and would
rather just skim through a transcript real quick. You could lose a lot of future customers
if you don't offer one.

983. Tell your prospects that your information product includes ways they can save money
on certain items they may use. For example, you can say you made a deal with a plants
and seed seller to give all the customers of your Gardening Information product a
discount. You can state that the discount ad is in the ebook or on the Thank You page.

984. Tell your prospects that you have a collection of free tools that you compiled online that
they can use to benefit with. You could give it to them as a freebie if they opt-in, sell the
directory to them, use it as an affiliate bonus, etc.

985. Tell your prospects how much the results of their benefits from your product would be
valued at. For example, you could be selling an SEO ebook for $30 that will show them how to
get a number 1 ranking for their keyword/phrase. Then ask “How much do you think someone
would pay upfront to have a number one ranking?” Of course it would be more than the $30 for
your ebook.

986. Tell your prospects that you will be ending the sale of the first version of your product on a
certain date and time for the upcoming launch of the updated version of your product. It will
create a sense of urgency for people to buy the first version before the revised one is launched,
especially if the first version is for a lower cost than the new one will be.

987. Tell your prospects that you can't do your product or the product you are promoting as
an affiliate justice with only so many words. If you have an ad where you are limited in the
amount of words you can use, than it will persuade them to click over to your sales letter.

988. Tell your prospects that the product owner has given you and a few other people special

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permission to promote their product. To make it more official, have the product owner state
that on the sales letter page. For instance: “I granted (your name) special permission to allow
you to buy this.”

989. Tell your affiliate prospects that they can choose a prize from a group of affiliate prizes
for your affiliate contest. You could have a lot of prizes for each different position they
place in like “1st place prizes to choose from..., 2nd place prizes to choose from..., etc.”

990. Tell your affiliate prospects that they are seeing your joint venture offer page because only
you invited them. It will be like an official, personal invitation and not sound like your are
using some automated joint venture program or outsourced JV broker or JV service.

991. Tell your prospects that they shouldn't just settle for using your products, they should profit
off them too. If they like your product, they will be interested in promoting it for extra income
because the economy is a little slow right now. You could offer an affiliate program or
sell the resale rights to it.

992. Tell your affiliate prospects that you will provide them with more stats than most affiliate
programs do. You could offer stats like sales, conversions, traffic, back-end sales, active
users, refunds, downline sales, opt-in traffic, sales locations in the system, upgraded
members, etc.

993. Tell your prospects that they can swipe something from you. You could present it as a
freebie to presell your product launch. For example, you could allow them to have one
of your niche mini sites that they could use to build a list and make money.

994. Tell your affiliate prospects that your website did not crash at the start of your product
launch. They will see that you prepared your launch very well, unlike most of the other
product launches they've been a part of. It will persuade them to promote this launch or more
of your launches in the future.

995. Tell your prospects that it's not the money or products that are holding them back from
gaining their desired benefits, it's their limiting beliefs. You need your sales letter to break
down your target audience's limiting beliefs and motivate them to buy and use your product.
You could list their limiting beliefs like: “I'm not intelligent enough.” Then state that your
product comes with easy to follow instructions.

996. Tell your prospects that you bought similar products in the past and used them over and
over and never could really benefit from them. But that has changed because of this new

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product you bought and are promoting now. If they have given up on their desired benefits, this
will make them think they have another chance to benefit.

997. Tell your affiliate prospects that you've hired a few well known product launch experts and
consultants to help you with your next product launch. They will see that your product
launch will be successful with all the expert help you have hired and they will want to promote
it.

998. Tell your prospects to go get your free offer that you only hinted about with some
abbreviations. For example, “Go watch our new video that fully explains the YHJ strategy.”
People will want to go see it just to figure out what the abbreviation stands for. Plus they may
also purchase your one-time-offer after they opt-in to get your freebie.

999. Tell your prospects that you are comparing how fast time goes by to the time that is left on
your product sale. You can use statements like “Doesn't time go by faster the older you get?”
or “Have you ever had one of those days where you just ran out of time?”

1000. Tell your affiliate prospects a brief history about your older product launches and state that
you have a new one coming up. It will persuade them to be part of your business history. For
example, “We launched the ABC product in 2002,” “We launched the XYZ product in 2004,”
etc.

1001. Tell your prospects that they can always visit your website or blog if they think they didn't
get some of your past e-mails because of filters. Plus, if they go back and look now, they may
buy some of your older offers. The more times they see your ad, the higher chance they will
buy.
1002. Tell your prospects that at first, you didn't believe the product claims of the product that
you are now promoting. You can say you contacted the product owner and told him/her to prove
their product claims and they did. People will see you double checked the product and they will
feel more confident to buy it.

1003. Tell your prospects that you don't normally send out promo e-mails at the time of day or
year that you did but it couldn't wait because the product was so good. It could be you sent
the e-mail in the early morning, evening, on a holiday, during a major offline event, etc.

1004. Tell your prospects that you usually skip certain product launches because they are usually
junk products but this time you decided to promote this one because it was really good. It
could be 100% commissions sales, dime sales, giveaway sites, $1 offers, etc.

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1005. Tell your prospects that you hired professional video workers to make and produce your
video. You could state that these people have produced TV shows or movies, do professional
voiceovers, edited music videos, hosted tv shows, created video effects for movies, etc.

1006. Tell your prospects how fast your new product website shot up the traffic or sales rankings
of the third party traffic or sales tracking website. For example, “Our website hit on
(a third party site) in 3 hours” or “We are about ready to head into the top 10 at (third party
site).”

1007. Tell your prospects that you promised them that you would sell so many of your product to
them on a certain date, but you let you affiliates promote the product first and you unexpectedly
sold out so you are still going to honor what you said. People will realize they better buy now
since the affiliates alone sold out the product and usually, the product owner can sell them faster
themselves.

1008. Tell your prospects that you are accepting so many foundling members of your
membership website or multi-level marketing program. It just makes them feel more important
and you can give them special privileges. You could accept them before you officially release
your product to the public.

1009. Tell your prospects how far into the year we are in and ask them if they are getting
their desired benefits yet. Then you can introduce your product as a solution so they
won't have to go through the rest of the year not benefiting.

1010. Tell your affiliate prospects if they add a bonus product to your product package
for your product launch, you will allow then to mail out earlier than the other affiliates. You
can give them the special instructions on how to do so after they submit their gift.

1011. Tell your prospects that you are going to be in a certain city in the near future doing
something and if they are around the area, you would love to meet them. By getting more
personal with your prospects, they will trust you more and buy from you, especially if you sell a
lot of high ticket items.

1012. Tell your prospects that due to somebody else's latest product launch and buzz in your
niche, that people are forgetting the most important part of receiving their desired benefit, and
state that your product will help them achieve that. Most fad products will stir people away from

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the things that really work.

1013. Tell your affiliate prospects about all the resale tools you will be giving them to use
for your product launch. It could be beta tester testimonials, case study videos, expert
audios, special reports, live presentations, interviewed teleseminars/webinars, etc.

1014. Tell your affiliate prospects to use multiple types of ads about the product in the same
e-mail or website to increase their conversion. For example, they could use a top classified
ad, then below it a solo e-mail ad and then at the end use an advertorial article for the product.
And on their website or blog, they could use a banner ad, video, audio, or articles on the
same page for the one product.

1015. Tell your prospects that if they purchase your moneymaking system, your team will do all
the marketing and traffic generation for them. You will make money off the moneymaking
system and they will make money from you promoting the product for them. People will like
it because the hardest part of running an online business is getting enough traffic.

1016. Tell your prospects all they have to do is buy your product or service and the product will
do the rest to help them benefit. If you offer a service, you'll do everything anyway and if
you offer a product, it can be one that automatically gives them their benefits. List all
the things they don't have to do that other products require them to do.

1017. Tell your prospects that they don't even have to be around the house, state or country to
run your online business opportunity. People like to be mobile and still make money;
They can still travel, visit family and friends and go on vacation when they want.

1018. Tell your prospects how much you get paid for interviews about your expertise,
product and business. If it's a lot, people will know it's likely worthwhile to purchase
your product or service. Most people give interviews for free so you look like a real popular
expert.

1019. Tell your prospects that your low-cost, simple product is better than the high price ones
because they are too technical to use or require expert help to benefit from them. People
really don't care where they get their benefits, as long as they get them the easiest way possible.

1020. Tell your prospects that most businesses will sell them a product and people won't really
know what to do next. You can state that you will offer them help after they purchase. You could

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provide resources, personal consultation, instructions, plans of use, schedules of use, etc.

1021. Tell your prospects that you want them to purchase your product so you can later
show off the benefit they got from it to the rest of the world. You could set up a whole
website dedicated to your customers‟ successes. You could publish success videos,
audios, testimonials, pictures, handwritten letters, etc. It could be like an online
scrapbook.

1022. Tell your affiliate prospects that you are sending them a last minute joint venture affiliate
offer they can take advantage of before all the major launches happen later on in the week
or month. People will assume there will be less competition to make commissions, if all the
major super affiliates are busy getting ready and preselling other launches.

1023. Tell your prospects that after your sale is over, that only your joint venture partners and
affiliates will be promoting your product. Plus, state it will be at a higher price. People
will realize that if they don't buy from you, they will have to pay more and go to the trouble
to find one of your affiliates to buy from.

1024. Tell your prospects that even though your product launch is still in its early stages,
people have already finished studying your huge info-product and started benefiting
from it. They will see that people are taking your product seriously and it will influence
them to do the same thing.

1025. Tell your prospects that if they purchase your product or order someone else's product
through your affiliate link, you will give them a long period of unlimited time of free consulting.
Instead of just offering a straight 30 or 60 minute session, give them the option to contact you
anytime.

1026. Tell your prospects if they offer a product or affiliate bonus, that you will do some
JV brokering for them. You can mention all the big names you have worked with in the past
and have a JV relationship with. People know that it's not what you know but who you know.

1027. Tell your prospects that you are holding a presell launch for your upcoming free
product. People will think your freebie must be valuable since you are having a prelaunch
for it. You can even have affiliates promote it so you can build you list with a squeeze
page. You could give them different incentives, other than commissions.

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1028. Tell your prospects that one of your affiliates sold your product as a back-end product and
it still sold well. They could have sold it with a pop up or exit page offer. This will persuade
your affiliates to promote your product as a stand-alone offer on their website or list.

1029. Tell your affiliate prospects that you require them to promote your upcoming product
launch at least once during the prelaunch and so many times when it launches. You
could actually give them less of a commission percentage if you find out they don't. You
will have more dedicated affiliates promoting your product so they don't lose money.

1030. Tell your prospects that on your last product launch, people that promoted your product
during the prelaunch made so much money per opt-in they sent to your squeeze page.
It will sway them to promote your product during your next prelaunch and help build your
list.

1031. Tell your prospects about the upcoming products that you will be promoting in the near
future to your list. You could even mention the well known names of the product owners. It will
presell the affiliate product you will be promoting in the future.

1032. Tell your prospects the exact steps it will take them to benefit with your product. It sounds
more believable to say you can profit in 4.5 steps than saying 5 steps. The specific number
makes people think you have really tested your product down to the number.

1033. Tell your prospects that your information product is a collection of brainstorming sessions,
mastermind sessions and studying notes. And instead of typing them out, just scan your
handwriting to a PDF. You could put samples on your sales letter and make your product like
raw and uncut, which can be your unique selling point.

1034. Tell your prospects that you are giving away your money-making secrets because having
a list of paying customers is more valuable to you than losing a little money from
releasing them. People will see that your moneymaking secrets aren't just theories that you
are giving away.

1035. Tell your prospects that you run your business out of enjoyment rather than just for money.
You could compare it to somebody that likes to do something enjoyable like golf or playing
video games; Your pastime or hobbies is your business. Since you enjoy it so much, people
will assume your product is top notch since you are so dedicated.

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1036. Tell your prospects that in the past, you sold one product that's now in your new product
package for more than what they can buy the whole package for today. For example, you might
have sold your product before for $99 but now they can get it, plus five more products for just
$47.

1037. Tell your prospects that the product you are promoting is from someone that used to work
for you. You can state that they have gone on to be successful in their own business and you
would have no problem hiring them back and making him/her the President of your
company.

1038. Tell your affiliate prospects that you dropped the whole high priced sales letter of your
product that was written by a professional copywriter, to be replaced with a video about your
product. You can say it's worth it because it converts much better. You affiliates will want to
promote your product again because most of them know video converts better.

1039. Tell your prospects that you are offering them a physical print edition of your e-mail
newsletter. You can charge them for it if you add new content and have no advertising
in it. Plus you can give them a free trial to get them interested.

1040. Tell your prospects that you are offering them an affiliate bonus if they order through your
link. You can increase the value of your bonus by showing them receipts of how much
it cost to pay outsourcers to create and develop it.

1041. Tell your prospects that you have just released a product based on your most popular
article or blog post ever. You can allow them to view the article/post and if they like it or
have read it before, it will persuade them to buy. You can even show proof of how popular it was
with traffic stats.

1042. Tell your affiliate prospects that in the past you have partnered with your successful
affiliates to create and launch products together that have made thousands or millions of dollars.
They will also want to be successful promoting your product, so maybe you will partner with
them in the future.

1043. Tell your prospects that you are giving them your best content so they will trust you and
buy your upcoming information product. They will want the rest of your content so it will make
your best content even more beneficial to them, plus people will have no problem opting into
your squeeze page to get it.

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1044. Tell your prospects if they do something for you, you will do something for them. It's a
basic “If you scratch my back, I'll scratch your back” deal. It could be “Opt-in to my list and I'll
opt-in to your list,” or “Join my social network page and I'll join your social network page, etc.”

1045. Tell your prospects that you will give them a swipe file of one of your most successful
launches as a bonus product. This will likely work better for business related customers.
You just want your list to be targeted to people who want to launch products or write ads.

1046. Tell your prospects what will happen to them after your live event, when they return home.
You can say things like they will have a ton of beneficial notes, they will be armed with a
way to improve their life or business, they will have their own product to sell, etc.

1047. Tell your prospects that your live event will be a small, comfortable gathering, unlike a big
major event. People will realize that they will get more one-on-one help from the experts at hand.
Plus the smaller the event, the more you can charge per seat. You will have less
sales to make than you would if you were doing a big event.

1048. Tell your prospects that you are comparing the intelligence of the product owner, of the
product that you are selling, to something or someone that is well known to be smart. You
could compare them to a famous scientist, inventor, encyclopedia, dictionary, teacher, etc.

1049. Tell your prospects that some of your very first customers are still buying your products
regularly. For example, John, my very first customer is still regularly buying my new
product ten years later. Plus, it will be more persuasive the more people you mention
and the longer amount of time they have been loyal customers.

1050. Tell your prospects if they pay a little extra for your live event you will have a closed door
JV networking room where only people that pay will be allowed in. You can even mention
you will be hiring a guard/doorman to make sure only payees get in.

1051. Tell your prospects all the problems of your competition's product and how you designed
your product so they won't have those problems. They will see that you were
smarter than your competition in order to be able to figure out how to bypass those errors.

1052. Tell your prospects you are giving them alternative links in your e-mail message where
they can learn about your product or purchase it. For instance, if you have a really
long sales letter and they don't want to read it, you could offer a video/text/audio summary

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link or point them directly to the order page.

1053. Tell your prospects that if they buy or own a certain product or try getting
their desired benefit a certain way, that it's worthless without your product. They will want
to purchase your product to protect their investment or overall efforts.

1054. Tell your prospects that your product isn't for a large percentage of them. You can tell
them the reasons so they will disagree with you and purchase it. You could say that it
takes an intelligent person to use it, it's too expensive for most people, it's too technical
to use for newbies, etc.

1055. Tell your prospects that even though your are raising the price of your product, it's still a
steal. You can give them other reasons they should buy, even though it will soon be
more expensive. You could add extra bonuses, insert a payment plan, let them in the
affiliate program, etc.

1056. Tell your prospects that their older products aren't as good at achieving their benefits as
they used to be because of the changing times. You can state that your product was designed
to take advantage of the changing times and to not only work now but also in the future.

1057. Tell your prospects that many people are saying that your product is the best one they
have ever purchased at any price. You can mention that these people are making
these statements as proof. It could be in testimonials, forums, social networks, blogs etc.

1058. Tell your prospects the small refund total you got for all the tons of products that you
have sold recently. It will persuade people to buy because most people seem to be satisfied
with your product. You can even mention that you had more refunds from other product
launches where you have sold less products.

1059. Tell your prospects that you are still keeping your word about having your product launch
on a certain date or time, even though you are having a lot of personal problems. People will
respect that you are putting them first, even in the face of adversity. It could be
that you are sick, having health problems, someone close passed away, you're having
relationship problems, etc.

1060. Tell your prospects that they should opt-in to your list since your first year in business, a
high percentage of your list is still subscribed to your list, so many years later. For example,

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“70% of my original list is still subscribed five years later.”

1061. Tell your prospects that so many months/years ago, some big name business or marketers
paid you to keep your new product a secret for a long period of time, but now the day has come,
as your secret agreement has expired, you can finally release your new product.

1062. Tell your prospects that highly branded and successful fortune 500 companies and famous
celebrities are jumping on the bandwagon of something popular on the Internet. You could
state that your product will help them jump on the bandwagon too and take advantage of it.

1063. Tell your prospects there are lots of top experts in your particular niche but none of
them top the product owner of the product you are promoting as an affiliate. You can
state that he/she is far ahead of everyone else, he/she is their mentor, etc.

1064. Tell your prospects to forward your free reports or ebooks to their friends. Just tell
them to attach it to their e-mail messages or they can point them to the URL. Just make
sure you have ads in your freebies or have them opt-in to your list to get them.

1065. Tell your prospects that you feel the author of the information product you are promoting
left out some tips, tactics, strategies, etc., in the product. You can use the missing information
to create an affiliate bonus product to persuade them to purchase the info-product.

1066. Tell your prospects that as a super affiliate, you get a lot of products to review for
upcoming launches all the time but you don't have time to review them all. You can say you got
one parcel that was packaged really weird so you decided to open it and you are glad you did.
Tell them it's fate that you will be promoting it to them when it launches and that they
will be happy you picked it to review.

1067. Tell your prospects that you know the product you are promoting will sell well in this bad
economy or recession, even though it's really high priced. You can give them all the reasons
why it will sell well like, “It's loaded with bonuses,” “It's in demand,” “There‟s a money back
guarantee, etc.”
1068. Tell your affiliate prospects some criteria for choosing a good product to promote as an
affiliate. Then of course state that your product fits all those categories like, A) it is priced
well, B) it has good affiliate software, C) it has a profitable niche, D) it offers back-end
commissions, etc.

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1069. Tell your prospects that you are comparing the videos you are promoting to popular
TV shows and movies. For example, “It's comparable to the number one movie at the box
office right now that just grossed 100 million dollars.” Or you could use a TV show with
60 million viewers, as another example.

1070. Tell your prospects that you are sending your offer earlier than you thought or following
up again because of the bad weather in your area. It could be in case the Internet goes out or they
never got it the first time because the Internet has been going on and off. It's a legitimate and
believable explanation for e-mailing a different time than planned.

1071. Tell your prospects that if they give you or your product a certain amount of time you will
give them their desired benefit. For instance, “Give my product an honest trial of 30 days
and you will fit into a smaller pants size.”

1072. Tell your prospects that your price is much lower than all of your top competition‟s
products. You could list all of the competition‟s products on your sales letter and put the price
they charge right beside them. Plus you could state that your competition could take $20 off their
price and yours would still be less expensive.

1073. Tell your prospects that they still haven't missed the boat since they didn't order your
product right when you launched it. You will just need to give them a strong reason why it
will still be effective, helpful or in their best interest if they order it later.

1074. Tell your prospects all the different expensive ways people go about getting their desired
benefits while your product is much cheaper than the rest. For example, if you were selling a
moneymaking system, you could state: “So many people buy expensive franchises, pay for high-
priced college degrees, invest thousands in the broken stock markets, etc.”

1075. Tell your prospects that you would hate to see them have a disadvantage buying your
product because they procrastinated or hesitated too long. The effects could be they now have
to pay a higher price, they missed the fast action bonuses, etc.

1076. Tell your prospects how fast your product sold out but you decided to sell the resale,
master resale, private label or source code rights to the product. Since they know it
sold out so fast, they will realize it will be a hot seller if they bought the rights to it.

1077. Tell your prospects even though they may not be interested in purchasing your upcoming

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product they still should study your entire product launch from start to finish. They can
learn how to sell or see the process of how businesses go about persuading them to buy.
It might influence them to buy your product anyway because they can always change
their mind.

1078. Tell your prospects how one person benefited from you speaking with them for 30 minutes
about how to gain their desired benefits. Once people see those results they will want to talk to
you too. You could charge for 30 minutes consulting over the phone, in person, via webinar,
audio chat room, etc.

1079. Tell your prospects that you are holding your live teleseminars at many different times
during the same day. It will show people that you care about their busy schedules and
you will be able to get the most people possible to hear your product pitch at the end.

1080. Tell your prospects that you want to display the things they make with the software you
are selling on your website. People will buy it just to be famous. This type of offer would
work well with software related to graphic creation, article writing, software creation, etc.

1081. Tell your prospects that you are trying to persuade the product owner of the product you
are promoting to increase the price of their product. You can state the reasons are: A) They will
get higher commissions, B) People get turned off by products that come across as being cheap,
C) It cost a lot of money to create it, etc. Mention that you are going to keep pressuring him/her
about increasing the price until he/she changes their mind and that they‟d better order it at the
cheaper price while they can.

1082. Tell your prospects the name of the owner of the product you are promoting and that it
isn't as expensive as they think. If you are promoting products by product owners that usually
have high prices people sometimes won't even check out the offer. That's why if it
is affordable to let them know that ahead of time.

1083. Tell your prospects that the secret in your information product is from another part of the
world. For example, “This secret is from clear across the oceans that originated in Japan.” The
customers in your country or other countries will be curious about your product, since they‟ve
never heard about it before and buy it. Plus, it will show your prospects that the market is not yet
saturated with your info-product.
1084. Tell your prospects they should purchase your resale, master resale or private label
products to sell them offline. Since they are already knowledgeable about these subjects
and take it for granted, people who are not online will eat these products up.

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1085. Tell your prospects that your product is related to another product in a different niche.
It will help them understand what your product is all about. For example, “You have likely
heard of a buffet for restaurants, but have you heard of one for makeup? A makeup
buffet?”

1086. Tell your prospects that your affiliate or product bonus is a special alert system that will
let them know the second they can benefit from something related to your niche or product.
For example, your alert system can e-mail them when you add new products to your
membership site.

1087. Tell your affiliate prospects that their target audience that they can promote to has just
increased. You can state that you made different versions of your products for different
people in different countries that have different languages.

1088. Tell your prospects that you were making sales in your particular niche when other
businesses were still trying to figure out how. You can even show them the great results you had
back then. You can also count up how many bestselling or products you had since you started.

1089. Tell your prospects that your product will cost nothing but they will have to do something
to get it for free. You just want it to be something that will benefit you. It could be forwarding
it to their friends, opting-in to your list, giving you a testimonial, joining your social network,
etc.

1090. Tell your prospects how many times you have actually used the information product you
are now promoting for someone else. For example, “I've read it seven times,” “I've watched
it everyday,” “I‟ve listened to it every time I got in my car,” “I've studied it four times, etc.”

1091. Tell your prospects that you have testimonials for your team that will help them when they
sell your consulting, training or coaching type product. People want to make sure that your
helpers, product managers or apprentices know how to help them gain their desired benefits.

1092. Tell your prospects the actual statistics of how many people actually don't benefit from
products that are in your particular market. You can say the success rate of your product
is way above the average of people that succeed. You can say your competition's products
are bringing down those numbers.

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1093. Tell your prospects that your product will search for people all over the Internet that can
help them benefit. One of the most searched things on the Internet is other people. For example,
your product could help them find a person to date, to JV with, to buy your products, etc.

1094. Tell your affiliate prospects that most of your affiliates don't even make sales for you. You
can tell them the small percentage that does and how they accomplish it. You can say you
actually interviewed or surveyed them about it. This information will help more of your affiliates
make sales for you.

1095. Tell your prospects all the obstacles you went through to get your product created for
them. For example, it could be you went through a bunch of different product designers
that couldn't get the job done. Or you had to keep investing money and redoing the
product so it passed all the required tests.

1096. Tell your prospects all the problems with the particular products in your niche and how
much money you invested to solve those problems with your new product. You should
know the common problems from customer feedback, reading about it on related forums,
from past personal experiences, etc.

1097. Tell your prospects that your product is so good it will distract them from things they
normally do throughout their day. It could be they will have trouble sleeping, eating,
working, watching TV, doing housework, cooking meals, etc.

1098. Tell your prospects that you will be selling special private label rights to your upcoming
product before you actually launch it. You can charge a very high dollar amount and you
may be able to make more money selling the private label rights, than launching the product
alone.

1099. Tell your prospects that you thought you had sold out your high ticket live event product
but you discovered you still have so many slots open because of outside reasons. It could be that
somebody can't make the trip, someone got sick, someone had a death in the family, etc.

1100. Tell your prospects that there's something that the product owner of the product you are
promoting didn't want you to tell them but you are going to tell them anyway. It could be
about some surprise that happens after they order the product.

1101. Tell your prospects the reason or story behind your strange or weird subject line of your
e-mail massage. For example, it could be you couldn't think of anything else. You just want

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your subject line to gain their attention without being misleading.

1102. Tell your prospects that they are just one step away from gaining their desired benefit
with your product. All they have to do is buy/use it. The “one step away” idea is one of the
greatest ways to motivate people to do anything because they just have to do one thing.

1103. Tell your prospects that you don't charge for extras like your competition does. People
will like the fact that they won't have to pay for things that should come with the product
anyway so they can get their full desired benefit.

1104. Tell your prospects all the things most sales letters or ads in your particular niche
promise them and what they don't seem to mention because they are afraid it will stop
them from buying their product. You can state that your product ad doesn't mention it
because it doesn't have that problem.

1105. Tell your prospects the list of resources that you use to gain the most benefits from the
product you are trying to sell them. They will have a reason to buy from you because
you are revealing the resources, services, websites, tools, etc. you use with the product
that are getting you such good benefits.

1106. Tell your prospects a good reason why this will be your last product launch or service
for awhile. If it's believable, they may buy just because of that fact. For example, it
could be you have another goal in your personal life you want to concentrate on.

1107. Tell your prospects that your product was the original type of product on the market before
all the others came along. But now you released a new version of it because you've seen
all the problems people have with your competition's newer products.

1108. Tell your prospects that you competition is trying to make or sound like getting their
desired benefit is more complicated than it really is, just to get them to spend more money. You
can mention that your sales letter and product will make it simple and sound easy for them to
reach their goals, plus, it's much less expensive.

1109. Tell your prospects that you are a little angry because one of your close friends became
one of your business competitors. But once you saw his/her product, you were jealous too
because you knew that it would help your own customers, so you decided to promote it to them
anyway. People will see you put away your anger and jealously to make their lives better.

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1110. Tell your prospects that you bought the private label rights to a product that you really
liked and rewrote with some of your own tips and strategies. So even if they already
own the guide, they will likely buy it again from you because of the new information
you added to it.

1111. Tell your prospects that you are having a live event based solely on one of your popular
products they already own. If they don't own it, they can get it for free if they decide to
buy a ticket to your live event. Your event can include all the experts and people that
contributed to your product‟s success. You can also have advanced training for it and autograph
their copies of the product, etc.

1112. Tell your prospects about all the specific TV networks and radio stations you have been
on because of your product or business‟ success. You can list the TV network‟s name
or initials they use and you can list the radio station‟s AM/FM number and call letters.

1113. Tell your prospects that you hear about people that have the correct products or resources
to reach their goals or solve their problems but still can't benefit from them. You can state
that your product was created so that won't happen to people that buy it.

1114. Tell your prospects about some of the positive blog comments you got from your product.
It's like testimonials but not on your product's sales letter. You can pick out some of the
most persuasive comments and shoot an e-mail about it to your list.

1115. Tell your prospects that you will be releasing an interview in two parts. It can be prelaunch
content for your upcoming product release. You just want to make sure the first part of it
is good so they want to watch/read the second part of it.

1116. Tell your prospects that you have had it with the current trend that is going on in your
particular niche because it won't really help them. You can introduce your new product
as a new alternative that will create a better trend. People like to buy products that are
part of fresh ideas.

1117. Tell your prospects the nicknames of things that stop them form gaining their desired
benefits. It could be time wasters, mind distractions, mental weaknesses, energy vacuums,
etc. Just show them how your product will eliminate these types of problems.

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1118. Tell your prospects how many people have bought your product while they
were reading your sales letter. You could use an average based on the amount of time to the
number of buyers, use a counter, use a real time tracking code, etc. It will persuade them to buy
since they are seeing others buy it in real time just like at an offline store.

1119. Tell your prospects that before your product launch, they can decide what kind of
offer you should give them. You can allow them to vote on the price, product bonuses,
the kind of money back guarantee, etc. It will be like they are selling it to themselves.

1120. Tell your prospects something about your business that you have changed so they
will go see your website to view it or learn more about it. This will give you another chance
to sell something to them. It could be you changed your name, changed the appearance of your
website, changed your logo or slogan, changed you policies, changed your ordering system, etc.

1121. Tell your prospects that some of the things the product owner of the product that you
are advertising, as an affiliate, should remain private. It could be things you don't want
everyone knowing because it gives you a unique or unfair advantage.

1122. Tell your prospects that they can benefit from your product if they let other people know
more about it. For example, maybe you are promoting a list building or social networking
product that will help their list of social followers/friends grow virally.

1123. Tell your prospects how long and/or how much money you spent on a review site
for someone else's product you are promoting as an affiliate. People will assume the
product must be really good if you are risking your personal time and money on it.

1124. Tell your prospects that your freebie was so good you decided not to keep it for a
certain group of people only. You want to show it to everyone on your list. You could
have only made it for your paid customers or social networks. Just make sure the
freebie will help sell your products or build you list.

1125. Tell your prospects that your product will force their competition to compete fairly with
them. For example, “Now that you have this new SEO software, you won‟t be lagging behind
your competition, that has enough money to pay top SEO experts.”

1126. Tell your prospects that your product will show them strategies from another completely
unrelated niche that will help them gain their desired benefit. For example, your ebook
might use strategies from sports teams that will teach them how to run their business.

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1127. Tell your prospects that you are looking for people that are already benefiting from a
certain product but want to take those benefits up another level. For example, it could be for
people that have already lost weight but want to tone up their muscles.

1128. Tell your prospects that your product will teach them how to get other people to help them
benefit. Your product might teach them to persuade other people to help them, how to train
other people to help them, how to hire other people to help them, etc.

1129. Tell your prospects how well you benefited from the free prelaunch content of the product
you are promoting as an affiliate. If you received really good results, people will only imagine
how they could benefit from buying the actual paid product.

1130. Tell your prospects that your affiliate program is officially closed for new affiliates but
you will consider serious applications. If it's closed, it's only human nature that people want
something that they can't actually have. Just have them prove that they have the resources in
order to make a lot of sales for you.

1131. Tell your prospects that you ignored the standard expert business in your niche and
created a product that will actually help them benefit instead of them buying a product that
doesn‟t work and chasing down some dream. Say you have no upsell or plan to sell them another
similar product later because your first one wasn't complete.

1132. Tell your prospects that you want them to do a quick favor for you and in return, you will
give them a freebie. You can even state how long the favor will take them, i.e. like 3 seconds.
You just want to be sure that the favor they do for you will further benefit your business, like
building your list, buying your product, etc.

1133. Tell your prospects that you want to send them a physical freebie for joining your list.
You just have to make sure you keep costs down so you can make a long term profit
from your subscribers. It could just be a two page report or something that wouldn't cost
much postage.

1134. Tell your prospects that during your interview you released a little too much information
because you had a few too many drinks. It could have been at a seminar, teleseminar,
or webinar. People will have a really good reason to buy or read/listen/watch your
interview.

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1135. Tell your prospects a few flaws that your freebie has. People will know that's the reason
you are giving it away and it isn't some rehashed junk info-product. For example, maybe the
text isn't proofread, the video isn't clear, the speaker‟s voice doesn't sound good, etc.

1136. Tell your prospects that you got the idea to create your product by having a stunning
revelation. You can state that you can't believe that you've been so blind and didn't think
of this before for your customers. People will relate to having their own revelations and
want to buy your product.

1137. Tell your prospects that they should really read through your sales letter before they make
their buying decision. Warn them that they should just make their decision with their gut or by
flipping a coin. People will see that you are not out to take their money and you want
them to make the best decision possible, even if that means you don't make the sale.

1138. Tell your prospects that you actually called up or visited your competition and chewed
them out about how low of quality their product was. People will assume if you went that far,
that their competition‟s product must be lousy and yours must be worth buying.

1139. Tell your prospects that your least expensive product is just like the higher priced ones
they see everywhere else. It looks like them, it works like them and will give the same benefits
like them. They will have no real reason not to purchase your lower priced product.

1140. Tell your prospects that you are not going to win or even place in the affiliate contest you
are in because you think the affiliate product will sell itself. You can state you are not going
to send them any follow up e-mails about it, you are not going to throw together a bunch of
cheap affiliate bonuses, you are not going to use urgency tactics, etc.

1141. Tell your prospects that your product will help them stand out from the crowd. People like
to get attention that will benefit them. It could be attention from website traffic if they‟re
a business, attention from a another person if they are looking for a date, etc.

1142. Tell your prospects that your product launch is going to be so huge there will likely be
people camping out in front of their computer and the sales letter page and to be there
when it goes live, so they can make sure that they get a copy. They will relate that statement to
when people camp out in front of stores for big sales or new popular products

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being launched.

1143. Tell your prospects that you will give them a physical bonus if they buy the product you
are promoting through your affiliate link. You can ship it to them free of charge and
tell them they can keep it even if they don't want the affiliate product.

1144. Tell your prospects that even some of your toughest critics, fiercest competition
and past unhappy customers are giving your product rave reviews. People with
strong views usually don't change their tune unless something is really awesome.

1145. Tell your prospects that if they don't purchase your product that they literally need a
physical exam because they are turning down their desired benefits. You could say
“You need your head examined,” “You need your brain x-rayed,” etc.

1146. Tell your prospects that the average age groups that purchase your product. If people are
within that age group, they will feel they need your product just based on that alone or they
will be wasting their youth. For example, “18 to 65 year olds are buying our product.”

1147. Tell your prospects that you are close to winning the prize you want on the affiliate
contest you are in but there is only so much time left and you need so many
sales to get it. You can state that the prize is not for you but it's for a family member that
really needs it because of financial problems, your kids or you are donating it to charity.
People will feel like they are helping someone else out if they buy it.

1148. Tell your prospects if they purchase your product and try it for a small amount of time,
you will still refund their money. For example, “Try out my software for just 5 minutes and
if you don't like it, e-mail me and I'll refund your entire purchase price.”

1149. Tell your prospects that you got so many good comments/replies about your product on
your blog or forum post, that it had to be deleted because it was slowing down your or
somebody else's server. You can state how many comments you had and how many pages
it was.

1150. Tell your prospects the worst and best products to use for them to gain their desired
benefit. You can list the bad ones in one list and the good ones in another list. In the good list
you want your products or affiliate products you are promoting from someone else. You could
list the reasons and proof why some are good and some are bad. Or tell them what bad products

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they might be currently using and what good products they should replace them with.

1151. Tell your prospects that a piece of your content was so popular that you expanded it
into a full information product. You can say your article, forum post, video, audio, tip,
etc. had so many views or opt-ins, it broke a record and you know it would be a
winning paid product.

1152. Tell your prospects that you'll swear on something or someone that is close or valuable to
to you, that what you are saying about a certain product you are promoting is absolutely true. It
could be a family member, a religious book, a loved one that's passed, etc. They will know
you‟re not lying.

1153. Tell your prospects that one of your students/customers has even surpassed you with the
benefits they got with your own product. People will see it is totally possible to get as good
or better benefits than the owner of the product, itself.

1154. Tell your prospects the low percentage of people that will actually be successful with your
product. You can blame it on people's bad traits like giving up too early, not taking the
frustration as a learning experience, get depressed over mistakes, etc. People will want
to buy it because they will say to themselves: “I'm not going to do all those things, so it should
work for me.”

1155. Tell your prospects that one of your best super affiliates has created their own product
for the first time. You can say the product is so good you don't care if he/she promotes
your products as an affiliate ever again if they start creating these good kinds of products. That
is a bold statement because you could lose a lot of money.

1156. Tell your prospects that if they don't purchase your product now, they will just be buying
your competition's products that won't likely work. You can state that they will likely go
through a cycle and buy product after product and spend hundreds/thousands of dollars
until they finally come back to yours, which they could have got for single/double digits
the first time around.

1157. Tell your prospects that you are promoting someone else's product even though you may
have personally structured the offer differently. You can use what's lacking in the offer as an
affiliate bonus. It could be a longer guarantee, free consulting, more business, etc.

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1158. Tell your prospects that you use the product you are promoting for personal and business
use. This will allow you to not only target businesses but any human being. You can most likely
put a spin on any business product to attract regular customers to buy it.

1159. Tell your prospects that you have sold thousands of low ticket products but now you are
releasing your first high ticket item. As the product owner of it, you can persuade them to buy it
by releasing the resale rights to some of your bestselling low ticket items as they have a
proven track record that they sell and people already like them.

1160. Tell your prospects why putting up their mental buying defenses will do more harm than
good. You can mention that they aren't getting the benefits they want which could lead
to depression, financial problems, ruining relationships, etc., which is worse than spending a
little money.

1161. Tell your prospects that you actually toned down your sales letter because you didn't want
your product claims to sound so unbelievable but they really are. Plus, you could give them the
option of also viewing your hyped up or unbelievable version of your original sales letter.

1162. Tell your prospects that they may never have heard of you and it may seem like this
is your first product that you have released, but they are wrong. You can state that you
have created and sold tons of products silently, behind other gurus‟ names. You can also ask
the gurus if you can release that information about them on your first product launch. People
will want to buy your product to just get more familiar with who you are and what you are
about.

1163. Tell your prospects the new upcoming online trend that is related to your product isn't far
behind in popularity, as the current top trend. People will want to purchase your product
to take advantage of it before it finally becomes the top trend and everyone knows about
it. You could also give them statistics that support your trend claims.

1164. Tell your prospects about examples of high bids of services that are currently on online
auction or outsourcing seeking sites. You can state that your product will do those types of
services for much less than bidding and hiring someone to do it for them.

1165. Tell your prospects that you will install the software you are selling on your website and
host it for them in a certain (fast) amount of time for a small fee. If they would rather install it
through their own web hosting company, it could take much longer because their web hosting
might not be ready yet with all the essentials, the new software needs to run on.

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1166. Tell your prospects that you've done tons of research and interviewed tons of product
owners and the normal price for the product you are offering is a larger certain amount,
but yours is much less expensive and comes with more features, customer support and benefits.

1167. Tell your prospects that if they haven't bought a certain popular product yet they should
wait because you will be offering a cheaper version that does the same thing for much less
or even for free if your use a back-end offer with it. Some people might even ask for refunds
to go buy your version to save some money.

1168. Tell your prospects that you have an exchange policy instead of a refund policy. You
can say if they don't like your product they can exchange it for one of your more
expensive products. They may make or save more money than just getting a normal
refund.

1169. Tell your prospects that a bonus they will receive for purchasing your product is your
product sales letter and/or other product sales letters. You can allow them to use your sales letter
as a swipe file if they ever need to write an ad. You could also use this as an affiliate bonus if the
product owner agrees to let you do this. This type of bonus would work better for business
related customers.

1170. Tell your prospects that your screen shot shows proof of your product claims have been
verified or audited by a third party that gains nothing by making such claims. You could have
them stamp and sign the screen shot to make it look more official. It will show your proof hasn't
been doctored in any way.

1171. Tell your affiliate prospects that they will make commissions on any product that someone
buys from your website. In other words, they might make three sales for sending just one person
to your site. You can even list how many products the average person buys from your
website in one visit or over a certain period of time.

1172. Tell your prospects that you are keeping some of your affiliate bonuses a mystery until
they buy the product you are promoting. It could be the product owner might get
angry at you, the competing affiliates may try to shut down your website, the product owner may
try to disqualify you from the competition, etc. People will assume the value of
your affiliate bonuses are very high, plus it will make them curious of the secrecy.

1173. Tell your prospects that you feel lucky or blessed that you were in the right place at

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the right time to purchase a certain product. You can state that they can be in the same position
because you are going to promote it to them as an affiliate.

1174. Tell your prospects that you like the product so much that you are promoting as an
Affiliate, that you decided to buy the high ticket upgrade, back-end or follow-up offer.
They may do the same and give you some extra commissions on the back-end if they
like the front end products as much as you.

1175. Tell your prospects that you were so impressed with the product owner's product that you
are promoting, that you are going to do something free for him/her that you normally charge
a lot of money for. It could be that you are going to fly out and speak at his/her seminar
or give them some high ticket consulting/coaching.

1176. Tell your prospects that your business accomplishments landed you in the top percentile of
so many experts in a certain category. It could be a major news show, magazine or website
that selected you. State that they don't select just anyone until they are higher researched,
proven and tested.

1177. Tell your prospects that your product sold out before you had a chance to take down
the order page, and that you will be refunding the people that ordered after your
product limit was reached. You can mention that you will relaunch it again soon.
People will be sure not to hesitate or fool around ordering it the next time.

1178. Tell your prospects that your business makes more money than some president or CEO
of some major company. You can even mention some names of the more popular ones
to really impress people and that will persuade them to think that your product must be good.

1179. Tell your prospects the total benefits of what your combined customers, past and
present, have accomplished with your product. For example, “All our customers combined
have lost 3 tons of weight, and those are just the ones we know about.”

1180. Tell your prospects that are subscribed to your list (and didn't buy your product before),
when you add something new to your product or membership website. It might be the one thing
that persuades them to finally buy your product or become a member.

1181. Tell your prospects that you are going to give them an affiliate bonus that is still in the
beta testing phase. You can remind them that no one else owns it because it hasn't been

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released yet. They will like the fact that they will be the first to benefit from it if they order
the product your are promoting through your affiliate link.

1182. Tell your prospects how much money and time you spent testing the product that you are
selling to them. People will assume you wouldn‟t waste that much time and money for a
cheap, low quality product that people aren't going to benefit from.

1183. Tell your prospects that you have more affiliate bonuses left than you thought because
not everyone has claimed their affiliate bonus that purchased through your affiliate link.
For example, you can say you sold 50 and you had 50 affiliate bonuses but only 30
customers have claimed them, so they still have a chance to get one.

1184. Tell your prospects that many of your customers are comparing your affiliate bonus
or lower priced product to a high ticket product that was really popular in the past. People
like to get similar products for much less than they are worth.

1185. Tell your prospects that there won't be any additional costs to take your payment plan for
your high ticket product. Many businesses charge more money if their customers select
the payment plan option to persuade them to pay the full upfront price.

1186. Tell your prospects that you were unaware that your product helped one of your customers
both personally and professionally. For example, if you were selling a business product, it may
have indirectly helped them pay for some type of medical treatment for a life threatening
illness or disease. A touching or inspiring testimonial like that would be worth putting on
your sales letter.

1187. Tell your prospects that your product helped one of your customers get on TV. Many
people have a dream of being on TV and will do almost anything to make that happen. For
example, maybe you sold a weight loss product and now one of your customers is on a talk show
telling people how he/she did it. That's not to mention the free publicity your business will
receive from it.

1188. Tell your prospects the total number of years you've been getting testimonials for your
products. You could even create an online scrapbook of all of them. You could list
testimonials for your products, e-zine, blog, affiliate skills, joint venture partners, etc.

1189. Tell your prospects that they don't have to write or call to cancel their subscription
to your membership site, newsletter subscription or continuity program. Most businesses

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try to make it hard or complicated to cancel so they will stay subscribed out of laziness.

1190. Tell your prospects that you have just received a testimonial from a customer that bought
your product years ago and they are still benefiting. It shows people that your product‟s
benefits last for a long time and it's memorable.

1191. Tell your prospects what they won't find in your product's sales letter to make them
think your sales letter is different than most of the run-of-the-mill ones out there.
You can say “You won't find a 20 page sales letter, a grocery list full of benefits,
a page filled with testimonials, a bunch of fancy graphics, etc.” People like
change.

1192. Tell your prospects that your product will help them take advantage of the holidays. It
could be a product that they could sell on the holidays, that could make their holiday better
or that could save them money during the holidays. People will pay money to make those
rare times of year extra special.

1193. Tell your prospects that you are reuniting with one of your past business partners to
create a new product for them. If you guys launched a quality product in the past
together that they liked, then they will likely trust you guys to buy your new product.

1194. Tell your prospects that your products are less expensive because you cut out the
middle man. People won't think your products are low quality because they are too
cheap. You could cut out paid advertising, outsourcers, suppliers, expensive packaging,
etc.

1195. Tell your prospects to choose your upcoming sales letter or website design that captures
their attention and is more appealing to them. You could have a few to choose from. They
will actually pick the sales letter or website that will persuade them to buy the best. Plus,
you could give them something for free for helping you out.

1196. Tell your prospects that the product owner of the product you are promoting as an
Affiliate, wanted to let you try the product for free but you decided to buy it anyway so
it would be fair to your prospects. People will like that you will go through the same
buying process as they would.

1197. Tell your prospects that your product focuses on old techniques that are proven to work

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and your competition's products focus on new techniques that aren't time tested. People don't
like to spend money on risks so they will likely purchase yours.

1198. Tell your prospects within your info-products, to purchase other products. You can use
subtle suggestions that may make you even more money. Just join the other product's
affiliate programs to use you own coded links. For example, “I like to use this product too,”
“This product helps a lot with,” “I've had good success with this product,” etc.

1199. Tell your prospects that you are going to talk about something later on in your sales letter
and give them a hint about it that might make them curious. For example, “Later on in
this letter I'm going to be talking about the 'T' word and how it will benefit you.”

1200. Tell your prospects the name of the product you are promoting and then tell them
the title of what you think they should have called it. You just want your new name to be
something that will influence them to buy it.

1201. Tell your prospects that the product owner of the top selling product in your niche is
endorsing and using your product. You can publish the testimonial in your sales letter.
You could also get more of your competition to endorse your product, they may just
ask you to endorse theirs in return.

1202. Tell your prospects that you just partially used the product and then went about
your normal day and later on you noticed how you already received a benefit from it. People will
see you were surprised from a partial benefit and will want to buy the product and get all the
benefits from it.

1203. Tell your prospects that you have launched a joint product package with other top selling
product owners. You can resell the rights to your products because they are already proven to be
bestsellers, therefore, people will know they will be easy to sell.

1204. Tell your prospects some thoughts you have of things they can do with your website,
article or private label content. They can use your ideas to answer their own prospects‟ questions
on forums and blogs, they can use it to start an online/offline radio talk show and use it to teach
online/offline classes.

1205. Tell your prospects that your product will help them get the benefits from a product they
already own. Explain to them that if they are one of two people that have the same product,

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your product will help them decide which one will benefit them the most.

1206. Tell your prospects that people are paying high prices for a product that is similar to yours
because they know it's worth it. Of course you can say that you won't charge them that high
of a price even though you easily could.

1207. Tell your prospects that you are now going to be selling the resale, master resale or private
label rights to your product. And tell the people that already bought the personal rights to
it, that they can get a discount of what they paid off the original resale rights price.
1208. Tell your prospects that you will actually try to talk them out of purchasing your product.
You can list all kinds of reasons why they shouldn't purchase it. For example, you can say: “You
may not be dedicated enough.” People will actually disagree with you and buy it to prove you
wrong.

1209. Tell your prospects that you just wrote a “Part 2" of your most popular article ever. People
will want to go read it since it's a popular subject which will increase your visitors. You could
post it on your website, blog, e-zine, etc. You may want to include Part 1 as a reference in case
they haven't read it yet.

1210. Tell your prospects that you have been part of a media blitz recently about your new
product.You can mention how many media outlets have written and talked about your product.
People will actually buy it since it sounds like the next big thing.

1211. Tell your prospects that your upcoming product will cost a lot but you will be keeping the
price a secret. People will see that you are confident enough in your product that you
can tell them upfront it will cost an arm and a leg or four/five figures.

1212. Tell your prospects that your product will give them the benefits they want no matter
what situation they are in. It could be they are poor, they are disabled, they are homeless,
they don't have any extra time, they didn't graduate high school, etc.

1213. Tell your prospects that you are comparing the experience they will have with your
product with how another product works. For example, “Just release the safety, aim your infrared
money scope, pull the trigger and hit your income target.”

1214. Tell your prospects that your product will restore a product they once thought was useless
or junk. For example, your product may be some strong glue that can fix their broken chair.

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If the useless item is worth fixing to get the benefits they want, they will buy your product.

1215. Tell your prospects that your product will benefit them so well it could be a bad thing.
Some examples are, “The traffic you'll get could crash your website,” “It works so well
it may hurt,” “It tastes so good you might eat the whole pack,” etc.

1216. Tell your prospects that you missed out on something on your vacation and you wanted to
write and e-mail them this message because it was so important. It could be you missed a good
meal, you missed an entertaining show, you missed a beautiful attraction, you missed a good surf
wave, etc.
1217. Tell your prospects why people aren't taking advantage of your competition's products
and how your product is different. It could be they are too expensive, too complicated to
use, it takes too much time to use, there are too many steps involved to regularly use it, etc.

1218. Tell your prospects that you are giving everyone that purchases your product a free ticket
to your live related event. It will allow your prospects to tap into everyone else and your experts,
so they can all learn and benefit from each other.

1219. Tell your prospects all the things they should watch out for from your competition. For
instance do they have a “no questions asked” money back guarantee? Are they a foreign country
that is known for fraud? Is their name on the sales letter? Are their claims too general?
Of course, they will see that your business has none of these problems.

1220. Tell your prospects that you are on all of your affiliates‟ lists and they are still sending
out regular offers about your product. They will realize that your product will likely sell
out soon so they better order in a hurry.

1221. Tell your prospects that you haven't even announced the price of your upcoming product
and there have been people wanting you to reserve a copy for them. You could say
that you told people that your product will be really expensive and they still want to reserve
a copy.

1222. Tell your prospects that you will increase the guarantee amount of the product you are
promoting for someone else as a bonus. For instance, if the product has a 100% guarantee,
you could offer them a 200% money back guarantee. That‟s another 100% percentage you'll
pay them out of your own pocket. It shows you have confidence in the product.

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1223. Tell your prospects that you will give them some of the benefits you have received from
the product you are trying to sell to them as a bonus. For example, if you are selling a Pay Per
Click (PPC) product, maybe you could give them one of your profitable campaigns.

1224. Tell your prospects in so many years of being an affiliate, you have only described or
recommended one product as something that is special. For example, “In 5 years of
marketing products, I have only recommended one product as 'mind blowing' and it's this
one.”

1225. Tell your prospects that if they purchase someone else's product that you are
recommending, that you'll take the full price off of one of your own products. Just make sure it's
a product they would want to buy or the discount won't be effective.

1226. Tell your prospects that the affiliate product that you are promoting just became an even
better deal. It could be the product owner added more bonuses, increased the guarantee,
offered a future rebate, added a customer-only affiliate program, etc.

1227. Tell your prospects they could win a prize if they take one of your business surveys.
You just list the types of prizes, how many winners there will be and their chance of
winning. If their chances are high and they like the prizes, they will definitely do it.

1228. Tell your prospects that you are going to give them a freebie that will help them benefit
from a product that they already own. The people that don't own the product yet may want to
buy it from your affiliate link so they can benefit from your freebie.

1229. Tell your prospects that the product owner you are promoting the product for is way more
of an expert than you are. You can even state that the person is one of your most loyal
readers. It will show them the person is down to earth and constantly wanting to learn new
things from others.

1230. Tell your affiliate prospects that people who opt-in to your product announce list, will
get earlier access to your product before the rest of the public. It will motivate them to
promote the prelaunch of your product and to build your list.

1231. Tell your prospects an update of your product sale at the end of the e-mail that you are
writing and sending to them. For instance, “P.S. I sold 10 more while I was writing you
this e-mail. So now there are only 20 left.”

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1232. Tell your prospects how many types of online properties use your product. This works
well if your products are software, Internet or script related. For instance, “Over 20,000
websites use our forum software for their online communities.”

1233. Tell your prospects how much you originally paid for a resale, master resale or
private label right product and the long term profits you have received from it. For
example, “I paid $100 for the resale rights to this ebook and 5 years later it made me a
total of $80,000 dollars.”

1234. Tell your prospects about what kind of copywriting and marketing tactics aren't included
in your product offer. They will see you aren't trying to sell to them and they will let down
their buying defenses. You can say there's no limited time or quantities, no dime sale price
increases, no 100% commission program to steal your customers, etc.

1235. Tell your prospects that one of your customers proved you wrong and they ended up
benefiting from your product. You can tell them a story of how a customer had a lot of obstacles
to overcome before they could benefit from your product and you doubted they would and they
proved you wrong. Now, your prospects will think they can overcome their obstacles too.

1236. Tell your prospects all the things they can do right and still not gain their desired benefits.
Of course, you can mention how owning your product can change all of that. For
example, “You can eat right and exercise daily and still not lose weight.”

1237. Tell your prospects how another group of people in a different niche get their benefits
and how they can use the same techniques. For example, if you were marketing a
product about footwork to a football player, you can say the strategies came from ballet dancers.
1238. Tell your prospects that they can upgrade the older version of your product to a newer
version that you just released for a small fee. You can compare it to upgrading products
in a different niche so they can understand better. For instance, “Would you upgrade your
ranch house to a mansion for a small fee?”

1239. Tell your prospects that they are doing something negative to themselves for not ordering
your product. It could be they are cheating themselves from their desired benefits or they
are keeping themselves stuck in the same bad situation, etc.

1240. Tell your prospects the reason why people want to purchase your product. If people like

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other people's reasons then they will likely follow suit and purchase it. For instance,
if you were selling cameras, you can say that people want happy memories to experience
reminders, remember the family decorations, etc.

1241. Tell your prospects that you are presenting them with a blind offer full of products for a
really low price. A blind offer is a deal where you tell your prospects the topic of the
products but no details about them. It will make them really curious and buy.

1242. Tell your prospects how your friend and/or family used to tease you or give you a hard
time about something but they don't anymore since you purchased and use the product you are
promoting for someone else. People will want to buy it too so they won't get teased anymore
either.

1243. Tell your prospects that you just added some new bonuses to your product in the middle
of your product launch. To make it even more persuasive, say the bonuses are only for
the next X number of people. It almost creates the excitement of a whole new product launch.

1244. Tell your affiliate prospects how much each sale could be worth per year if they promote
your membership/subscription type of product. So if you are charging $40 per month
and they make $20 commission per month, that would be $240 per year.

1245. Tell your prospects that purchasing you product isn't as risk as other things they
could be doing because you have a money back guarantee. You could say it's not as
risky as gambling, investing in the stock market, buying a business franchise, etc.

1246. Tell your prospects that you have studied tons of people with the same problems, wants,
goals or needs as them before you designed your product. You can say that a large
percentage of them are doing everything wrong and your product will help correct their
mistakes.

1247. Tell your prospects if they purchase your product and use it to receive their desired
benefits, they are welcome to sell it used, to someone else, to make their money back. Even
though you don't have an affiliate program or multi-license resale rights, you can give them a
way to recoup their investment.

1248. Tell your prospects if certain words you have listed describe them, than they should or
shouldn't even read your advertisement. If they disagree with your negative word
descriptions, they will read your ad and if they agree with your positive word descriptions,

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they will read your ad.

1249. Tell your prospects that your product will help them leverage other people so they can
gain their desired benefit. For instance, you could be selling a persuasion product that
will help people influence others to be their friend or go on a date with them.

1250. Tell your prospects that your paid seminar event is mostly like a vacation for them instead
of work. You can describe the speakers as entertaining, you will have a networking event in a
bar, by a pool or on the beach, and you‟ll have an after-party at a local dance club, etc.

1251. Tell your prospects if they view your product a certain way, then it's not likely for them.
People usually judge a book by its cover and this will eliminate that problem. You just
point out something minute that would turn off most people about the product. For
example, “If you judge an ebook on how short it is, than it might not be for you.”

1252. Tell your affiliate prospects that they need to qualify to be in the prize/cash hunt in
your affiliate contest. You can state that they need to make so many sales before they
can be placed on the affiliate leader board. It will motivate them to try harder.

1253. Tell your prospects the opinion of one of your friends or family members about the
product owners or the product you are promoting for someone else. For example, “When John
visited our house for the first time, I thought he was the most down to earth person I have ever
met.”

1254. Tell your prospects that you want them to judge how well your employee or outsourcers
have done a job for you. For example, they can judge a few product covers designed by 3
or 4 different graphic artists you have hired. Being part of the selection process will
actually persuade them to purchase your product because they will feel part of your
launch team.

1255. Tell your prospects the location(s) where your free or fee based videos were shot at. You
want to use scenes that will persuade them to watch and/or buy your video product. If you
had a weight loss video, you might say you shot it at a beach or in a gym.

1256. Tell your prospects that you are comparing your ad or sales letter to a famous ad that
has been in magazines or on television. People will want to go view your advertisement
and see how it compares to the popular one.

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1257. Tell your prospects that your product or sales letter is a cross between two or three things.
You want to use comparisons that will persuade them to read your sales letter and/or
purchase your product. For example, “My diet plan is a cross between chocolate cake and
pizza.”

1258. Tell your prospects the percentage of multiple problems people have yearly without
owning your product. It will persuade them not to be a statistic. You could say “50% of
businesses get out of business each year,” or “70% of business make costly legal
mistakes,” etc.

1259. Tell your prospects at the end of your live seminar or teleseminar you will be doing a
group consulting session with anyone that wants to participate. You can mention
how much you usually charge for single consulting to make it seem very valuable.
Plus, during your consulting or seminar, you can mention the product you are selling.

1260. Tell your prospects there is no big upfront investment for your product or service.
This is persuasive if most of your competition charge a big upfront investment for their
products.

1261. Tell your prospects that you are charging a really small fee for people to reserve a copy
of your freebie. You could offer a free product to a limited amount of people but for the
freebie prelaunch, you could charge a fee to make sure there is one left when they sign
up for it. You could also do this with paid products.

1262. Tell your prospects to continue to your order page to read about the bonuses they can
get with your product. If you can use an incentive to get them to the order page, you already
won half the battle of persuading them to buy. You could also use direct freebies or
surprise prices as an incentive.

1263. Tell your prospects that your private label ebook is so big that it can be broken down
into 3 of 4 separate products. They could use one of the products as a freebie for their
squeeze page, use one to sell, use one as an upsell and one as a back-end product.

1264. Tell your prospects what kind of things they will say to themselves or
others when they read your ad or start to use your product. It could be things like
“I can't believe I didn't buy this sooner” or “How did I live without this product?”

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1265. Tell your prospects that your product isn't the normal type of product they would see in the
particular niche you are in. People like products that are different from the norm. For example,
you could say it's not a resale rights product, not a membership site, not a networking
opportunity, etc.

1266. Tell your prospects that so many people were interested in the product you were selling as
an affiliate for someone else, it crashed your redirection/tracking link. You can say the
product site is still up and give them an alternative coded link to click through.

1267. Tell your affiliate prospects that you are offering an offline business opportunity that
people with no computer or Internet access can join. You could give them a coded phone number
to recruit offline people they know to listen to a teleseminar and make commissions off their
sales.

1268. Tell your prospects that you are selling a personal version of your product for cheap
but have other upsell options available to make more money. You could upsell more
personal products, upsell resale rights to the product for a little more, etc.

1269. Tell your prospects that you are having pre-event activities online before your live offline
event. You could allow anyone to participate or just people who buy a ticket. You could have
teleseminars or webinars with the speakers, pre-JV networking calls, classes on how to get
the most out of the event, etc. The free pre-events may persuade people to buy a ticket.

1270. Tell your prospects that you are offering one year access to one of your membership
sites as a product or affiliate bonus. You could tell them the total years‟ value, all the content
and benefits they will get throughout the year, grant them access to the members only affiliate
program, etc.

1271. Tell your prospects that the product you're offering them as a bonus hasn't even been
sold yet. People will like the fact that they will be getting a product at no cost that people
can't even buy yet and it's not available anywhere else.

1272. Tell your prospects how far the contributing experts of your product or live event traveled
to help you. You can state they came from all over the world or the total amount of miles
they traveled. People will know just how worthwhile it is to buy your product.

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1273. Tell your prospects the percentage of how much your business grows per year. People
will assume if your business expands every year, so do your profits or customer base and that
it must be doing something right, like putting out quality products.

1274. Tell your prospects that as a product or affiliate bonus, you will give them training to a
certification program that will help them gain their desired benefits. You could conduct the
training online or offline and give them a graduation certificate at the end when they pass.

1275. Tell your prospects that your original product has been copied by many businesses that
released cheap knockoffs of it. You can state that you created a new version that will
likely be copied again because your competition can't keep up with you.

1276. Tell your prospects that you are already getting unsolicited testimonials for your product
and you haven't even released it. It could be for the prelaunch samples of the product you are
preselling to them. People will realize if people are giving testimonials for a sample product,
that the full product should be even better.
1277. Tell your prospects how much money you have spent total from buying products from
the person or business that you are selling a product for as an affiliate. For example,
“Over the last the 3 years, I've spent $4000 on his/her products.” People will see that their
products are consistently good.

1278. Tell your prospects that they won't get the same side effects of buying your product as
they would your competition‟s. For example, you won't get buyer's remorse, frustrated,
confused, angry or feel taken from purchasing our product.

1279. Tell your prospects rumors about the upcoming product that you will be selling as an
affiliate for someone else. You can mention rumors about the price, the amount of
bonuses, the money back guarantee, etc. You just want to make sure that when the
product is released, that the actual facts will outweigh the rumors and persuade them to
buy.

1280. Tell your prospects that if they don't have much time to view your free video to at least
fast forward to a certain part of it. You just want the part of the video to be the most persuasive
part of the product that will help influence ordering your product.

1281. Tell your prospects if they are looking to get an over the top, unrealistic benefit from your
product, than it isn't for them. Then tell them that if they want a normal, realistic benefit from
your product, then they should buy it.

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1282. Tell your prospects that many of them will have better benefits than some of their most
successful customers, if they get over one limitation. For example, they might be more
talented as an artist but have to get over their laziness to buy and use your product.

1283. Tell your prospects that they don't have to believe your product claims, that they only need
to believe the results they get. Remind them all the proof in the world won't matter unless
they benefit from your product and if they don't, they can call you a liar. Most people will
assume you wouldn't want to be called a name that will hurt your reputation.

1284. Tell your prospects that they aren't going to prove you wrong about your product claims;
Your offer will be presented as a challenge to them. You can even try a little trash-
talking to get them rallied up to buy your product and try to prove you wrong.

1285. Tell your prospects that you are going to give the benefits they get from your
product a nickname. For example, if the benefit of your product is making money, you can
call it what the money can do from them like, “Make a house payment, car payment, boat
payment,” etc.

1286. Tell your prospects all the things that they won't need after they purchase your product that
they would otherwise need if they bought your competition's product. It could be spending more
money, buying more products, dishing out on consulting services, etc.
1287. Tell your prospects the consistent times they will be getting the benefits from your
product. It could be you'll be losing weight every minute, getting checks everyday, getting
healthy every second of the day, getting stronger every hour, etc.

1288. Tell your prospects that most experts will tell them it's about a certain topic or strategy
for them to get their desired benefits. You can state that your product goes against that
belief because you've already tried it and it doesn't work and you have proof.

1289. Tell your prospects that your competition are master persuaders that are highly trained to
influence them to buy. You can state your ads just tell them everything straight up so they
can make up their own mind. You can even label them like “fast talking experts, slick
tongued gurus, etc.”

1290. Tell your prospects in your free video that you or someone else is doing something that
they aren't very good at. People like to watch people make a fool of themselves. Plus you

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can presell the product you are selling in the video. It could be trying to sing, dance,
tell jokes, etc.

1291. Tell your prospects that you just posted a controversial post on your blog. People like to
read controversy. It could be about a fight you had with someone, someone you are angry at,
a heated debate you had with someone, etc. Just relate the problem to influencing
them to buy your product.

1292. Tell your prospects all the negative activities and the emotions that go along with them
that they won't have to feel if they use your product. For example, “You won't have to be
embarrassed asking for hand outs.” Another example, “You won't have to be humiliated with a
foreclosure sign in your yard.”

1293. Tell your prospects the one word that matters between them benefiting and not benefiting.
The word could be related to the benefit your product provides. For instance, “The one
word that all weightlifters need is STRENGTH and that's what our workout builds.”

1294. Tell your prospects if they don't buy your product today, to be prepared to spend hundreds
or thousands on your competition's products because theirs don't work. Say to them if they
have that kind of money laying around or saved, then to go for it.

1295. Tell your prospects that you liken your product to a backstage pass to a live
event. They will get benefits no one else will get unless they buy it. Behind the scenes
they will get to learn from high profile experts, get VIP bonus products, etc.

1296. Tell your prospects that businesses with similar, more expensive products charge more for
less benefits and that you should charge the same or more for yours. But you can state that
you aren't going to because you want to help more people since the economy is bad, etc.

1297. Tell your prospects that every second, minutes, hours or days that passes and they aren't
using your product, that they are missing out on certain benefits. Now every time they see the
clock or calendar, they will be persuaded to purchase your product.

1298. Tell your prospects that you or the product owner you are promoting for is number one
in your or their particular industry and how hard it is to achieve this. You could even
compare it to other competitive accomplishments like being a company President, being an
MVP pro athlete, winning a gold medal, etc.

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1299. Tell your prospects that you are comparing your online course to one that you would have
live, offline. It's a good idea because people consider offline courses to be more valuable. You
could use live video feeds, tell them what they will do each day, have written lessons they
have to mail or e-mail back to you, etc.

1300. Tell your prospects that you will have a huge surprise for them once your product
launches. You can totally shock them into purchasing your product by preselling that your
product will be sold at a really high price, then drop a bombshell when it launches with a much
cheaper price or a $1 trial.

1301. Tell your prospects that your product will automate something for them and they will
receive all the benefits of automation or auto-pilot products. It could be things like they would
have more free time, they would have to use less effort, they would get more done, etc.

1302. Tell your prospects how much money you made while you was typing your e-mail for
a follow up to that product you are promoting as an affiliate. People will see it's still selling
since your last e-mail and want to buy it to see why it's so popular.
1303. Tell your affiliate prospects that you will earn commissions for them without them even
having to promote your product. You could charge them a monthly fee and use an ad rotator
to promote their affiliate link. If affiliates don't want to pay the monthly fee, you could require
affiliates make at least so many sales per month on their own to be included. You can promote
the rotating ads to search engines, social sites, classified ad sites, forums, etc.

1304. Tell your prospects that all or most of the people on your relaunch product launch list
aren't on your initial launch list. It will tell your affiliates that many more people are interested in
your product, which means more commissions and tells your potential customers that your
product has long term benefits.

1305. Tell your prospects how many experts you have interviewed, modeled or studied to help
create your latest product. You can even list their names on your sales letter. If people
trust and respect those people, they will like your product too.

1306. Tell your prospects the options they have without a product, with your competitor‟s
product or with using your product. For example, Option A without a product: Exercise 1 hour to
lose 1 pound. Option B with your competitor‟s product: Exercise 2 hours to lose 3 pounds.
Option C with using your product: Exercise a 1/2 hour to lose 3 pounds. Most people would
choose your product so they could do Option C.

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1307. Tell your prospects that you are making a radical change in your business and how it
will affect them. You can say that you've been in business for so many years but it's
time for you to change directions. You can say that you are going to be offering more
free trials, higher priced products, niches, freebies, content, etc.

1308. Tell your prospects that you truly read and fulfill many of your customer‟s requests. For
example, you may have a lot of people that ask for you to personally coach them. Then
state that you opened up a new one-on-one or group coaching session.

1309. Tell your prospects that you are making sure that they will get their bonus for buying
through your affiliate link. Tell them to clear their cookies, make sure it has your affiliate
code or nickname in your link, you have an automated affiliate bonus sender to e-mail
them their receipt, etc.

1310. Tell your prospects that they can say they owned your product before it became a
bestseller. You can say the product is quickly moving up the charts, it has been predicted by
experts to be a bestseller, it is being promoted by so many affiliates or media outlets, etc.

1311. Tell your prospects some strong directed ways they should use to remember your
upcoming product launch. It could be tattooing the date and time on their forearm, they should be
printing out your date and time and stapling it to their forehead, etc.

1312. Tell your prospects that the product you are promoting is from a newbie business that
released a popular product in a niche that is highly competitive or even unconquerable.
People will see the product must sell itself in order to break through into the saturated
niche it's in.

1313. Tell your prospects that your first benefit breakthrough came from the product that you
are promoting. The reason most people keep buying similar product after product is to
find that first real breakthrough.

1314. Tell your prospects that they need your product because there is more competition today
than there was when you first started. That's true in any field, career, business or niche
because the world is now global and the world‟s population just keeps growing.

1315. Tell your prospects that at the beginning of your current product launch that your site

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crashed and it took so many hours to fix it. Then state you are glad you didn't go with your
lower price choice or it would have crashed it for days, which is still a good problem
to have.

1316. Tell your prospects that if they purchase the video DVDs from your live event, you will
also give them some of the stuff they could only get at the seminar or workshop.
It could be the contact information of all the students, speakers and guests to network
and joint venture with, the Power Points presentation in ebook format, etc.

1317. Tell your prospects that the product you are promoting is so good that you had to go to
the trouble of interviewing the product owner in person. It could be you had to travel so
many miles, buy a plane ticket, go to another country, etc. You could also use the interview
as an affiliate bonus.

1318. Tell your prospects that your competition is teaching them older ways to get their desired
benefits that no longer work so they can keep the new ways to themselves. Of
course, you can state that they are all mad at you because your product will show them the
ways that work.

1319. Tell your prospects that you have a third party payment system that guarantees their
money back refund if they don't like your product. People will feel more confident
because the third party system will drop your business if you don't obey their policies.

1320. Tell your prospects there's a good chance that they heard about you, your business or
product in some form or another. People will assume you are some kind of celebrity
in your particular niche. For example, you may have heard about my business in
newspapers, on the Internet, through friends, in magazines, from family members, etc.

1321. Tell your prospects that benefits from you competition's products don't last as long as
yours does. You could lists reasons like A) the quality of the product, B) they do it on purpose so
you have to buy more products from them, C) they didn't test them long enough, etc.

1322. Tell your prospects that you rarely endorse your competition‟s products because you
think your products are the best in your particular niche. You can state that this time
is different or an exception. People will likely buy through your affiliate link because it
takes a really good product from your competition to promote it.

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1323. Tell your prospects that they should view your info-product freebie because it's really
short and has nothing to do with your niche but it totally shocked you. People will be
curious to view it to see why you posted about something you really couldn't make money
on. But you could have other ads on or around your content freebie.

1324. Tell your prospects that you are looking for sponsors to purchase advertising space in
your upcoming product or on your thank you page. People will buy it if they know there will
be a lot of buyers. You can state all the types of advertising you will be doing like pay per
click, joint venturing, affiliate programs, etc.

1325. Tell your affiliates and prospects that your product launch isn't going to be like all the
other copycat ones out there with a few free videos, a hype up video or long sales letters
and a bunch of upsells. People like fresh approaches to selling and being sold to because
it's like a breath of fresh air.

1326. Tell your prospects the first time you launched your product, you only accepted
applications and had strict guidelines of who could buy it. But now that you are relaunching it,
you removed all the guidelines and anyone can purchase it. People will see the perceived value
in your product because of your past restrictions and all the red tape to get it.

1327. Tell your prospects the combined total of all the benefits the speakers have that will have
presentations at your seminar, webinar, or teleseminar. For example, you can state
these diet speakers‟ customers combined have lost a grand total of 1000 pounds.

1328. Tell your prospects that if they purchase a product through your affiliate link and join the
affiliate program to promote it, that you will refund their purchase price. You can state
you'll make commissions from them because it's a two tier program. You will give their
commissions back once they make enough for you to refund them for the purchase price.

1329. Tell your prospects why you are limiting the number of products you are selling. A) You
could be honest and state it wouldn't be worth anything unless you limited it, B) the
less you have the more you could charge for it or C) you don't want to saturate the market
for your buyers or your own business.

1330. Tell your prospects if they plan on purchasing your upcoming product, to at least leave a
comment on your blog that they are going to. Other people will see it during your prelaunch
and be persuaded to buy too because of all of the people that have decided to purchase already.
As an incentive, you could offer them a free bonus for comments like that.

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1331. Tell your prospects that you have modeled and followed the product owner of the product
you are promoting, as an affiliate, for them since their early days. People will assume that
the product owner must release good products since you haven't seen anything negative
from him/her since they first started their business.

1332. Tell your prospects that your sales letter will either make them really happy or depressed.
People may be happy because they know they can gain their desired benefit with your
product or they will be depressed because if they would have had your product a long time
ago they wouldn't have wasted so much money and time being frustrated buying and trying
other products.

1333. Tell your prospects that you are going to give them every single product you own and
any product you have the resale, master resale or private label rights too as a bonus for
ordering a product through your affiliate link. You could add up the total value of your
package too so they know how much value they will be getting.

1334. Tell your prospects that something unusual or weird may have happened because the
product owner of the product you are promoting for them has made an unbelievable low priced
offer. It could be due to the fact that there was something in the water they drank, he/she must
have been drunk when they decided on the price, they may have a concussion and they‟re not
thinking straight, etc.
1335. Tell your prospects the product owner of the product you are promoting, as an affiliate,
is the secret to your success. You could describe him or her as your ace in the hole,
your trump card, the card up your sleeve, your lucky charm, etc.

1336. Tell your prospects that you are comparing the first time you benefited with the product
you are promoting to a very big moment in your personal or family life. It could be the
first time your kid walked, the first time you met your current wife, your first kiss, etc.

1337. Tell your prospects that you found an old info-product while cleaning out your office that
you never released. You could use it as a freebie or sell it as a product. People like long
lost info-products because there is a mystery about them.

1338. Tell your prospects that you will be doing the same thing they do with the product you
are promoting if they buy it. People like to model people they buy through, even if you are
an affiliate. For example, “I will be taking the same live workshop course, in the same room,
as you.”

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1339. Tell your prospects that you are donating 100% of your ( low cost free trial) money to a
charity. People will try out your product just to give to a needy cause. Thereafter, it's up to you
and your product to persuade them to buy the full version of it at full price.

1340. Tell your prospects how many page views your product got in a short amount of time.
You could use the best and busiest stats and time period you had during your first
day of your product launch. People will want to see what all the fuss is about and buy.

1341. Tell your prospects that you are comparing your product launch to an offline launch
because so many people are at you launch page that keep refreshing the page, trying to be one of
the first to buy. You could compare it to people stumbling over each other to get your product
or people trying to butt in line.

1342. Tell your prospects that you've never seen so many people want to purchase a product
before it has been launched. And you can state that they don't know the price yet, they
haven't seen a preview sales letter, they haven't seen the product cover, etc. You can
say you only told them the title and gave them a little hint of what it is about.

1343. Tell your prospects how many hours or days you spent studying the information product
you are promoting and what you gave up during that time to study. It could be money
that you could have earned, spending time with your family, a night out with your friends,
etc. People will see just how valuable the product could be if you turned down some of those
situations.

1344. Tell your prospects that you are running a discount sale for one of your products or
services, and mention that even if they don't need your product or service right now, that
they can lock in their price now because it's going to go back up soon. Let them know they can
start to get their benefits when they are ready.

1345. Tell your prospects that you received a pre-release copy of the product you are promoting
and took a ton of notes from it or how to use it to gain the most benefits. You can give them your
notes as a bonus for buying through your affiliate link. It will save them time and a lot of
trial and error.

1346. Tell your prospects that you actually tried to buy the ownership rights to the product
your are now promoting as an affiliate because it was so good. You can even tell them

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the huge amount of money you were willing to pay to own it. People will see that you
must have seen the value in the product to make that kind of offer.

1347. Tell your prospects that you are describing the things that are holding them back from
gaining their desired benefit as deadly creatures or monsters, and that your product will
help them get their benefits. For example, you could call their limiting beliefs: “sharks, tigers,
zombies, ghosts, etc.”

1348. Tell your prospects that if they buy a product from your affiliate link, you will give them
free consulting that deals with anything that is under one general category. For example,
“I would consult or coach you on anything that is related to exercising.”

1349. Tell your prospects that your online product will do something that has always require the
use of an expensive offline product. For example, it could be creating videos, audios,
graphics, posters, newsletters, etc.

1350. Tell your prospects that your product will allow them to get their desired benefits from
something that usually doesn't work from something that they want to do. For example,
it might be losing weight while eating cake at every meal.

1351. Tell your affiliate or prospects how much money your product is selling per second,
minute or hour to persuade them to promote or buy it. The best day to get these results would be
the first day you launch because that is usually the busiest. For example, “It has been selling at a
rate of $200 per minute.”
1352. Tell your prospects how many times in a row you have sold out of a product. People will
realize that you could sell out of the one you are currently promoting and decide to buy it
right away. Just give them some proof and history of your sell out track record.

1353. Tell your prospects that your product is not for them if they are the type of people that
are jealous of other people's success. You can state you want customers that don't
envy, wine and complain about other people's benefits. Instead, you want people that take action
and want to change their life.

1354. Tell your prospects that some people have called you a liar, cheater and scammer because
they say your product doesn't work. Then show people undeniable proof it does work and state
that people who give up too early on something always blame someone else.

1355. Tell your prospects complaining and fussing about not getting their desired benefits is like

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a 4 year old child who didn‟t get their way isn't going to change anything. They need to act like
an adult, take action and do something about it. You can give them their first step by
recommending they buy your product.

1356. Tell your prospects that you are changing your product offer because of a suggestion
from one of your customers. It shows people that you really value and listen to your
audience‟s advice. It shows you are down to earth and not stuck on yourself.

1357. Tell your prospects that you are telling them something that your competition never
does so that they seem more successful than they actually are. For example, it could be that you
made $1,000,000 last year but spent $400,000 to make it. It shows you are being honest and
crystal clear about everything and your competition isn't.

1358. Tell your prospects how you didn't gain your desired benefits and name all the types of
things your competition sells or common ways to do it. For example, “I didn't exercise daily,
I didn't starve myself, I didn't take diet pills, etc.” Of course, tell them you used the product
you are promoting to gain your desired benefit.

1359. Tell your prospects that they can come by your office anytime to meet but just call ahead
of time to make sure you are there. It shows you are not hiding behind you website and
you are confident about your business and products or you wouldn't invite people to do meet-
and-greets.

1360. Tell your prospects that you are offering your product at such a low price so you can test
it. It will help you gauge the demand of it, get testimonials and start a quick customer base
for you upcoming products. If you see the demand is really high, you will definitely raise the
price, so they‟d better order now.

1361. Tell your prospects that many people ignore your type of product because it takes a little
time to set up. You can state how the quick-fix product's benefits won't last as long as your
product because of your unique set up. For example, your competition might sell squeeze
page templates for freebie seekers but your templates are for paid customers.

1362. Tell your prospects that your live event takes place every year. Just show them some
screen shots as proof. People like to be part of something that grows regularly to gain their
desired benefits. You can also state it's held in multiple cities throughout the year and always
sells
out.

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1363. Tell your prospects that during your live event, you will team up experts/speakers with
attendees in small groups so they will receive more one-on-one help, instead of just sitting
in the audience. You can have the groups rotate with the different experts available.

1364. Tell your prospects that if they go to your live event, they can get their ad displayed at the
event, or rent a sponsorship booth. You could include it in the ticket price or charge extra for
it. Another idea is to get sponsors a free ticket to the event for buying advertising space.

1365. Tell your prospects the day before your product launches, the date and time of the launch
again and to visit the site at that time, in case they don't receive your official launch e-mail. It
could be you might have a possible e-mail problem because of all the traffic you are expecting,
etc.

1366. Tell your prospects that you will allow people to record your live event if they buy a
ticket. People will like that because they can review it later and take notes when they get
home from it. You could also give them a commentary recorded copy, which would be even
better.

1367. Tell your prospects that your competition isn't giving them benefits, rather they are giving
them new ways to make themselves more profitable. For example, “You aren't buying a plan to
lose weight, they want you to gain weight so you will buy their upgrade plan.”

1368. Tell your prospects that you will offer them a group rate price on your downloadable
products. You could have different price plans for so many online downloads or memberships.
For example, “2 to 4 downloads = $47, 5 to 8 downloads = $67, 9 to 12 downloads = $77.”

1369. Tell your prospects that you are giving them the link to the sales letter of your product
and the link to the direct order page. If you are close to selling out, you could allow
people to skip the sales letter and go directly to the order page so they make sure they
can get a copy.

1370. Tell your prospects to opt in to your list before they go to your order page and even ask
for their phone number if they want to give it. This will allow you to personally follow up
with them if they don't go through with the order. You already know they are strongly
interested so you just need to persuade them a little more.

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1371. Tell your prospects that your product will still work while others fail during a certain
period of time or situation. You can even show them proof by listing people‟s testimonials that
they have used these other products that failed and they had to purchase yours.

1372. Tell your prospects that your product isn't just for certain types of people, it's for them
too. If your product is usually known to be for small groups of people and not the masses
of your target audience, then you need to give everyone a good reason to buy it.

1373. Tell your prospects your type of product is better than other types of products in the
same niche you are in. For example, “You may think software is better than ebooks
because software does all the work for you and ebooks tell you how to do it.”

1374. Tell your affiliate prospects that your membership or subscription site is set up so people
have to stay subscribed so they keep receiving and growing their benefits without losing them.
The subscription sites that stick are the ones where your subscribers rely on the benefits and it
becomes part of their regular personal or business life.

1375. Tell your prospects that your are comparing how people use your product to an addiction.
It could be people are drinking it and getting drunk from it, people are smoking it and getting
high from it, people are eating it up and getting fat from it, etc.

1376. Tell your affiliate prospects that your product is so viral you only advertised it once on
a low traffic website as a test and it keeps making you income. They will assume if they
advertise it with a high traffic strategy to their list, they will make even more income.

1377. Tell your prospects that you are starting to get worn down by certain people and that you
should raise you price. You can state how your friends, family, partners, affiliates and even
customers are stating you should raise your price and you know they all can't be wrong.
People will likely buy it before you get to your breaking point and raise your prices.

1378. Tell your prospects that you will pay them to take a free or low cost trial of a product that
you are promoting for someone else as an affiliate. You can likely afford it if you pay
them $1 to $5 and you make good commissions every month, if they become a member.

1379. Tell your prospects that instead of you launching a new product every month with a
separate price and web page, you are going to release them all in one membership site. You can
just ask them to pay a monthly fee, which overall will be a lower cost to them, since you no

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longer have to pay additional web page design and hosting fees. As a result of placing all offers
in one location, you are actually saving them money.

1380. Tell your prospects that your free or fee based video is more G or PG rated than the shows
they watch on cable, local or satellite television. This will attract the people who are typically
strict about what they watch to buy or watch your video. You could also offer an R rated version
for people that like that kind of stuff.

1381. Tell your prospects that if they don't purchase your product before it sells out or before a
certain time is up, that you will go back underground and benefit from it yourself. If you are truly
an underground expert in your niche, people will likely believe you and sense the urgency.

1382. Tell your prospects some negative signs they may be experiencing that will persuade them
to purchase your product. It could be having a lot of negative emotions, ruining good
relationships, losing a job or a business, getting into legal trouble, being sick of something,
having health problems, etc.

1383. Tell your prospects a motto, saying, catch phrase or cliche that will persuade them to
order your product. You could relate it to your product, your product benefits, your
business, your money back guarantee, your product's price, your product bonus, etc.

1384. Tell your prospects if they join your membership site and decide to pay for a year's
membership upfront, instead of the monthly option, they will get so many months for free. For
example, “Pay for a whole year and get 3 months at no cost.”

1385. Tell your prospects that purchasing your product is like gambling. People like to gamble
so you could make ordering your product like a casino game and ask them if they feel lucky.
You could tell them you will be alternating prices and bonuses for your product everyday,
week or hour. They will keep visiting and will gamble to buy, especially if they are getting the
best price and/or bonuses. It will create a lot of repeat traffic which helps make sales.

1386. Tell your prospects that you made a deal with the product owner of the product you are
promoting that they would be guaranteed to receive the fast moving bonuses. You could make
it for a certain period of time or give to them no matter what time or day they ordered, as long as
it‟s before the sale is over.

1387. Tell your prospects all the good things that have happened since you released your new

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product. It could be you struck a book deal about it, you‟ve been invited to seminars to
speak, you've had dinner with experts/celebrities, etc. People will realize that your
product must be good if you are getting all the high class or VIP attention.

1388. Tell your prospects your ranking on a content or article directory if it is really high. Most
business experts submit articles to online content directories to get free traffic and make
sales. If you are one of the more popular authors, it will tell people that you are a true
expert and they should trust you to buy your product.

1389. Tell your prospects that you are looking for volunteers, drafting new troops, looking for
trainees, etc. Your prospects won't think about being customers and spending money as much
and will likely let down their defenses.

1390. Tell your prospects that you are more famous in other niches than in the market you
are selling your current product in. You can state how they may not have known that because
you use different business names for different niches you have businesses in. You could
list all the accomplishments from your other niches that will give you credibility for this
current niche you are selling in.

1391. Tell your prospects that you had an argument with someone about your product offer. You
just want to make sure you debated something that will benefit your prospects so it persuades
them to buy. As proof, you could put up a transcript or audio of the whole argument.

1392. Tell your prospects that the product owner of the product you are promoting is going to
change the way they do something to get their desired benefits, yet again. If the product
owner has a history of creating products that changes the way people do things, then
people will realize that they should buy this product too.

1393. Tell your prospects how much you are willing to invest in your membership site per
month, to make sure they get their desired benefits. Explain that they won't have to pay
anywhere near that because you‟re offering a low monthly subscription fee.

1394. Tell your prospects that if they are easily offended, that they should skip certain parts of
your sales letter. You could say it's for adults only, it could be considered x-rated, it gives you
the blunt truth, etc. Of course it's only human nature that they will want to look at it, so make
sure your sales letter will influence them to buy.

1395. Tell your prospects that you are comparing your product sample, demo or free trial to

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trying out a product in another niche. For example, you could say: “Take it out for a test drive,
look at it for as long as you like, go ahead and sit in it, take it home for awhile, etc.”

1396. Tell your prospects that the product owner of the product you are promoting actually
works for you. You can give them some of his/her employee credentials that will help
you earn commissions on the product. Many employees go on to starting their own
business and getting help from the ones they worked for.

1397. Tell your prospects how many times the product owner of the product you are promoting,
as an affiliate, uses a certain beneficial word or phrase in his/her sales letter. Tell them that
after using the product, you can see why they did so because those are the same exact benefits
you got.

1398. Tell your prospects that your resale, master resale or private product is only available to
one person, per city. People will want to order it fast to get their copy, in case someone from the
same city decides they want to buy it too. It just makes your product license more rare. You
could even it do it with non-resell products. Your reason could be you want to spread the
competition around.

1399. Tell your prospects that you will blindly purchase anything from the product owner of the
product you are selling. If people trust you, they won't think twice about buying either.
You can state you don't even read or watch the sales letters, instead you just go straight to the
order page. You just need to give them a good reason to do so.

1400. Tell your prospects that you are promoting a product for someone else that you were
interviewed in. You can state you didn't want to reveal as much as you did but the
product owner was doing the interviewing and pulling information out of you
like a famous interviewer.

1401. Tell your prospects the free or fee based video you are telling them to go watch is similar
to a certain television commercial. They will want to go see how it was modeled.
It will make people curious and hopefully get you some extra commissions.

1402. Tell your prospects that you are going to show them the best or most inspirational
testimonial, endorsement or success story you have ever received. You can even state you
printed it out and put it into a frame by your desk. If it's that good, it will influence people to
buy.

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1403. Tell your prospects that your new product launch is going to be so big that you couldn't
handle it alone and you had to ask an extra partner or two to help you with it. People will
see that you will be giving up extra profits to others, so the product must be worth the
price.

1404. Tell your prospects that you are very picky about the products you promote to them
from other businesses. You can give them a checklist of what you go through, like testing
the product for quality, effectiveness, value, speed of benefits received, ease of use, etc.

1405. Tell your prospects that you have a payment option available where they wouldn't have to
share time with other customers. For example, if you were offering group consulting to 3 people
for $1000 each, you could offer a plan where someone could buy all 3 spots for $2500 and
receive one-on-one help to themselves.

1406. Tell your prospects that you are offering a “best of” information product as a bonus for
them buying another product through your affiliate link. For example, “I will give you an
ebook full of the best strategies from all ten of my top-selling information products.” It will
save them time and money from having to go through all ten information products.

1407. Tell your prospects that hiring you as a coach is just like hiring other people in their
life that coaches them. For example, it could be a fitness coach, sports coach,
a school tutor, a college professor, music trainer, etc.

1408. Tell your prospects that your competition are mostly fake experts. You can state that they
bought the private label rights to a product and simply put their name on it. You can explain your
product is original and you created it yourself. People like to deal with real experts
so they will benefit the most.

1409. Tell your prospects that you are comparing what your competition promises and
delivers to something they can easily relate to. For example, “Are you sick of
people promising happiness, but only delivering sadness?” Or “Are you tired of
businesses promising big bucks and only delivering more debt?”

1410. Tell your prospects your refund history on products you sell yourself and as an affiliate.
For example, “I haven‟t had a refund for any product I've personally launched or as
an affiliate for 5 years.” People will see that you released good products that you
recommended.

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1411. Tell your affiliate prospects to promote your product right away because it's converting so
high. And mention the conversion rate of a product drops the longer it is on the market.
For example, you can state it's converting around 10 out of 100 people but that won't likely
last long.

1412. Tell your affiliate prospects that you normally don't promote products to your affiliates
but the product is so good you just had to. It will help them increase their affiliate
commissions for products they promote for you and others.

1413. Tell your prospects that another business did a huge case study on how you are
getting benefits with the product you are selling. People will realize another business
doesn't take the time to do that unless you really know what you are doing and the product
is good. You can even state how many pages, minutes or hours long the case study was.

1414. Tell your prospects that you have never seen this big of a product package that you
are promoting in your niche before. People will assume it will be historic and want to
buy it just because they will be part of history.

1415. Tell your prospects that they can get many accessories with your products on the one
time offer. For example, if you are selling resale rights ebooks, you could have an
upsell of squeeze pages for the ebooks, rebrandable versions, different ebook covers, etc.

1416. Tell your prospects that you are releasing a new version of your product and it's going to
be even better than the first version. You can mention the first version brought in tons of
unsolicited testimonials and this new version should bring in more because the product doesn't
cost as much this time.

1417. Tell your prospects your favorite parts of the information product that you are promoting.
You can tell them your favorite chapters, sections, pages, lines, excerpts, illustrations, etc.
You just want to make sure your favorites will influence people to buy.

1418. Tell your prospects that they can take advantage of the bad economy with the new low
price of the trial offer product that you are promoting for someone else. People will assume the
business must need some extra money for their finances. You can list the price of what it
originally sold for to increase its perceived value.

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1419. Tell your prospects that you are describing using your product and describing getting the
benefits you are receiving from it as being as easy as pushing a button. People love to purchase
things that sounds fast and easy to use. Some examples are “With the push of a button,” “With
the flick of a switch,” “Like using a remote,” etc.

1420. Tell your prospects that you are going to be taking a big gamble and moving your business
in a different direction to help them benefit more. For example, it could be offering a free
trial to your product. People will see that you are taking a huge risk in order to help them
benefit.

1421. Tell your prospects all the quick, snap decisions your customers have made because of
the benefits they received from using your product. People usually don't think things through
when they are high on benefits. Some examples are: “I quit my job with little savings,” “I put on
a bathing suit after losing a few pounds,” “I entered a weight lifting contest two weeks after
I bought your product,” etc.

1422. Tell your prospects that your product is selling way beyond your expectations
and predictions. You can list your predictions and right beside them list the unexpected
results you are getting. You can state you underestimated the market and it's going to
sell out sooner than expected to create more urgency.
1423. Tell your prospects that you have partnered with one or more huge experts in your
particular industry to release a new product. You can juice up you sales letter by
combining all your accomplishments together to really give your new product extra credibility.

1424. Tell your prospects that trying to get their desired benefits the wrong way can be worse
than getting no benefits at all. Of course you can state that your product will give them the
benefits the right way. You could also list all the bad things that can happen if they try
to get their benefits the wrong way.

1425. Tell your prospects that you are delaying your product launch a day or two to give your
team of employees and/or outsourcers some much need rest and/or time to enjoy a holiday
weekend. People will see that you are considerate to others and not all about the money and
they will want to buy from you for that reason.

1426. Tell your prospects how much so many hours of your time will usually cost somebody
or how much you usually make in a certain amount of time. You can show them how much less
they will be spending for consulting, a group seminar, a personal appearance, speaking time,
etc.

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1427. Tell your prospects that the benefits you are getting are so big from the product you
are promoting, that you want to give something back to them. You could offer them a rebate
on their purchase price if they buy through your affiliate link.

1428. Tell your prospects about all the benefits you usually get from doing live events like
seminars, webinars, workshops, teleseminars, expos, etc. It could be getting testimonials,
handshakes, hugs, thanks yous, joint venture offers, applauding, etc. People will assume your
presentation must be awesome to get those kinds of accolades and they will want to buy and
witness them.

1429. Tell your prospects that you told the product owner of the product you are promoting that
you didn't believe the product could do what they claimed it could do. State the product
owner flew to your house to show you in person what the product can do and how you couldn't
believe your eyes. This will take away your prospects‟ doubts, especially if you show a video of
the visit and results.

1430. Tell your prospects that you are going to add new products to your package everyday
and raise the price daily. People will have to decide if they are greedy enough to wait
on more products or if they want to get the package for less and miss out on some
products. In either case, you will benefit by making money, no matter what they decide.

1431. Tell your prospects that they may have never heard of something that is related to your
product and you'll explain it more on your sales page or if they purchase your product.
You can give something related to your product a nickname to describe it and people
will be curious to buy, so they can know what it is.

1432. Tell your prospects that all the experts and gurus are using your product and they are
almost always on the forefront of things that they can benefit from. People usually assume that
experts are smarter than they are so they will usually buy what the experts use.

1433. Tell your affiliates and/or prospects that you have just added an upsell to the freebie you
are giving away. Then state that they will be automatically upgraded to the affiliate status if they
buy the upsell product. People love to give away something for free and still profit from it. It's
usually an easy sale.

1434. Tell your prospects that you filmed a video of just walking up to people and allowing them
to try out your product out of the blue. When people see their surprise, happy reactions

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and the benefits they received, they will surely purchase it.

1435. Tell your prospects of your main list to opt-in to, which is one of your more targeted lists.
This allows you to send multiple, different and more expensive offers to a bunch of targeted lists
at once, rather than one broad offer to one massive list.

1436. Tell your prospects that your product offer is the closest thing to free or low cost they will
ever see for a product of this potential. It tells them they will be receiving the highest of
quality product for the lowest of prices.

1437. Tell your prospects that you are comparing your product to a goal and what goes through
people's minds to achieve that goal. Just make sure they know they can make the goal with
your product. People need to decide what tools they will need, the mind-set they will need,
who they should mentor, when they should start their goal, etc.

1438. Tell your prospects the price you are selling your product for and the price you could
sell it for. For example, “I'm selling this to 1000 people for $27 but I could easily sell it to
1000 people for $47.” People will understand that you are losing money to give them a
good deal.

1439. Tell your prospects that you are going to pre-qualify and interview them over the phone,
via web conferencing or in person to purchase your high ticket product. You will be the
judge to see if they are serious and dedicated enough to be successful with your product because
you want success stories to share with your future customers.

1440. Tell your prospects that one of the products will disappear from your big product package
every two days. People will want to buy your product at the beginning of your sale instead
of waiting. You could even lower the price every few days to get people to buy later on
who initially looked at the price and didn't care about some of the other products.

1441. Tell your prospects that you are calling yourself names so they can see that you
are a normal person with stereotypes. If your target audience has a stereotype, you
likely do too and they will naturally feel closer to you. For example, you can call your
self a nerd.

1442. Tell your prospects that you have a large group of customers that always seem to buy
every product you release and they are the most successful at getting their desired

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benefits. Many people will start buying all your products to model their success.

1443. Tell your prospects that many of them are confused and baffled on how some people
always gain their desired benefits and success while they fail. You just need to show them the
secret of how your product can achieve success for them too.

1444. Tell your affiliate prospects that they should be regularly promoting your older affiliate
products. They shouldn't believe that everyone has seen the site already because there are
new people everyday that are getting online and wanting to buy your type of products.

1445. Tell your prospects all the rules of your live event so it will sound more rare and valuable.
Some examples are A) only one ticket per person, B) no using the speaker phone so others
can listen in, C) no recording or saving the event on your computer, etc. It could be for a
seminar, webinar, teleseminar, etc.

1446. Tell your prospects that you gained the desired benefits they are seeking a long time ago
but it's harder today for anyone to do it than it was back then. You can mention that is
why you created your product so they can benefit now as easy as you did years ago.
1447. Tell your prospects the information that they will learn in your online product will help
them benefit off of people that aren't online yet. For example, it might allow you to start a
business that has no competition in offline marketing.

1448. Tell your prospects that your product is based on a subject where the biggest percentage
of your benefits come from. For example, “70% of my income comes from my
pay-per-click campaigns.” People will want to buy your product so they can concentrate
their efforts there too.

1449. Tell your prospects the little problems with some of your past products so they will
purchase your newest product. For example, “In the past some of our customers told us
our products were a little too complicated to use so we listened and created some easy,
fill-in-the-blank templates.”

1450. Tell your prospects that your product is based on something that most of the people in
history have benefited from. For instance, your product might be based on how businesses
or people have benefited from the growing Internet phenomenon. You can explain why it's
so easy to benefit from it too.

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1451. Tell your prospects that they won't likely have the extraordinary results from your product
as you, your partners and/or beta testers because they had one on one help. But most
people will be happy with a small percentage of the benefits you received, because that's all they
usually want and that's what your product is focused on.

1452. Tell your prospects that most repeat refunders know they will ask for the refund even
before they purchase a product and they will ask for it on the same day, usually within
hours or minutes. Therefore, the repeat refunders may not buy it or ask for a refund, since you
already brought their tricks or habits out in the open.

1453. Tell your prospects to think about what their definition of a certain word is that is related
to your product. Then give them your definition of the word. You want your definition to
persuade them to purchase your product. If their definition is different, it will help change
their thinking and lower their buying defenses.

1454. Tell your prospects the personal goals you accomplished because of your business'
success. For example, “I built my dream home,” or “I go on vacation when I want,” etc.
This works best if your are selling a marketing or business opportunity but if not, it
tells people your product must be good because it's making you that much money.

1455. Tell your prospects that they won't have the same success with your product as you had
anytime soon but they could benefit little by little and work up to the same results that
you have. People will like hearing that you are giving them a realistic expectation than blown
out of proportion dream benefits.

1456. Tell your prospects that they need to answer a few questions correctly on your website
to get one of your freebies or to view your sales page. You could use an automated script
for this that redirects them. You want the correct answers to persuade them to eventually
buy your product.

1457. Tell your prospects how short of time the last product you launched was on the market for
and compare it to how much time there is in a year. For example, “We are relaunching
our last product that sold out in only 2 hours and there are 8,758 extra hours every year where
people are wishing they had a chance to buy it.”

1458. Tell your prospects the history of how your business has grown. It could be how much
your profits increased year to year, how many employees you started out with, how many you
now have, etc. People know businesses don't grow unless their products really work.

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1459. Tell your affiliate prospects that even if someone asks for a refund and they lose a
commission sale, that your affiliate system automatically tries to sell them something
else with their branded affiliate link. People will like that you are trying to safeguard
their commissions.

1460. Tell your prospects that your information product isn't just a bunch of tips or strategies
but something that sounds even better. For example, “It's not just strategies, it‟s a way of living.”
Other comparisons you can use are words like mind-set, lifestyle, system, revaluation, etc.

1461. Tell your prospects that they can purchase your whole package for one price or they can
buy the products separately on the same sales letter. You just need to create separate
order buttons. This will help you make money from people that just want one certain product
from the whole package.

1462. Tell your prospects that you don't usually offer affiliate bonuses for the products you sell
for other businesses but this product is an exception. If they notice that and it's true, they
will know that the product must be excellent in order for your to create or spend money to
have a bonus created for it.

1463. Tell your prospects that with all the products being promoted to them day after day,
we sometime miss out on products that will truly help them benefit. Then you can state that your
product is one they don't want to miss because it‟s one of them.

1464. Tell your prospects it will take them less effort to benefit from your product than it would
with your competition‟s product. You could say your product has less steps, less
instructions, less physical labor, less mental energy, less side effects, etc.

1465. Tell your prospects that any product can be confusing at first to use. You can even
compare your product to a product or action that is confusing to use at first but easy once they try
it. This works well with types of products people know can be confusing to use.

1466. Tell your prospects that you are saying your competition's product is just as good as yours
and is a decision that could go either way. For example, “It‟s like deciding between vanilla
and chocolate.” You can lean them towards yours because of a lower price,
more bonuses, longer guarantee, etc.
1467. Tell your prospects that your bonus product is a 100% matching bonus. You could
give them 100% of the cost of their purchase price back if they refer one person to
buy your product. You can make most of your money on future or back-end sales of those

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people. Plus, if they send out an ad, they will get the full first sale and you'll get 100% of
the rest of the sales.

1468. Tell your prospects that on your product's prelaunch blog that there are so many
comments that people are going to definitely buy it. So if you have 100 comments that state
that and you only have 500 copies, people will assume only 400 copies will be left within
minutes from when the launch starts.

1469. Tell your affiliate prospects that they can pick their prize based on the sales, visitors
or opt-in level they reach. For each tier, you can have different prizes and even cash
eligible to choose from. It makes the contest more fun because it makes them feel like they are
shopping.

1470. Tell your prospects that you are going to have an encore to something that was really big
and successful for your business. People will think that it must be good if you are doing
something like it again or it wouldn‟t be worth your time and money. It could be for a follow
up product, a teleconference call, a freebie offer, a live event, etc.

1471. Tell your prospects and/or affiliates all the results of your product launch at once.
It will overwhelm them into buying your product or promoting it. You can tell them
the total number of people that joined your free offer, the total number of people that
signed up for a paid upgrade, the total number of commissions sent out, etc.

1472. Tell your prospects that you have been doing experiments for a period of time on better
ways for them to gain their desired benefits. You can state that what you discovered has been
amazing and your results will be revealed in your upcoming product.

1473. Tell your prospects that your business set a record in your particular niche. It could be
for the most sales, number of opt-ins within a certain period of time, the most teleseminar calls
done, the most traffic received, the most live event attendees, etc.

1474. Tell your prospects that your product will save them time and eliminate some of their
daily jobs and titles. For example, “If you are a stay-at-home mom and housewife, you
can say “You will no longer be called the Toilet Cleaner, the Laundry Person, the Carpet
Sweeper, the Meal Cooker,” etc.

1475. Tell your affiliate prospects to prepare for some of the prizes you are going to be
rewarding for your affiliate contest. For example, if you were giving a four wheeler away, you

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could say, “You‟d better start thinking about picking out a new helmet for it,” etc.

1476. Tell your prospects that as a bonus for your product, you are going to give them some
handwritten notes that your test students took when they first tried out you product.
People like notes because they help to get their desired benefits quicker. You can even
state that the notes have blanked out stuff, like students‟ personal information and the notes have
a few doodles on them to show people how real the notes are, etc.

1477. Tell your prospects that people have been begging you to make a low cost alternative to
your high ticket product and you finally did. For example, you might have a high priced
DVD course that you turned into a transcript that you are now selling over the Internet for less.

1478. Tell your prospects that you are going to give them a bonus that has never been released
Before, for buying another product through your affiliate link. The bonus could be something
for the product you created specifically for their launch.

1479. Tell your prospects that your product will give them more desired benefits in a short
period of time than they will get from your competition's product in a lifetime. Of course you
will need to give them some hard proof to backup you claims.

1480. Tell your prospects that your latest product was created from all your past experiences,
related to your business and products through the years. For example, “This product
would have never been possible without my 300 joint venture partners, 8 past product
releases, my opt-in list of 100,000, my staff of 40 employees, etc.

1481. Tell your prospects that they will get a special affiliate position if they purchase your
Product rather than the ones who just joined without buying. You could offer them a higher
commission, more affiliate tools, get paid instantly, give them affiliate bonuses to use, etc.

1482. Tell your prospects that if they purchase your product, that you are going to give them a
bonus that will help them use it without getting into trouble. This type of bonus works well
with products they could use that could otherwise get them into financial or legal trouble if used
incorrectly.

1483. Tell your prospects that there are more positive comments on your prelaunch blog than
copies of the product that you are going to have available when you launch it. People
will assume it will be sold out a few minutes after its release and they will want to order fast.

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1484. Tell your prospects the most persuasive comments on your product's prelaunch blog
that would persuade them to buy. You could highlight them with a different color
than the rest or put eye-catching graphics beside them.

1485. Tell your prospects that you have been asked by countless people if they can get in
early to purchase your upcoming product when it launches. People will know that people
are chomping at the bit to buy it and will want to order right away when it goes live.

1486. Tell your prospects that many successful people used just one of the benefits in your
product but they don't own your product. You can go onto explain that your product takes that
benefit to a whole new level. People will assume they will be more successful than the famous
people if they buy your product.

1487. Tell your prospects that you changed your mind about raising the price of your
product in a few days and now you‟ve decided to retire it for good. It will shock
people and they will want to buy it now because they thought they could always just
buy it sometime in the future.

1488. Tell your affiliate prospects how much money your total launch made with a lower priced
product and your next launch is going to be a higher priced product. Affiliates will know
that your next launch will make more money because it‟s easier to sell less high ticket
items than a bunch of lower cost ones.

1489. Tell your affiliate prospects that one of your affiliate prizes is something that they can
do to experience your wealth. It could be staying at your mansion a few nights, taking
a flight on your private jet flight, riding on your yacht, going on an exotic vacation with you, etc.

1490. Tell your affiliate prospects that experts or gurus are finally teaching what you have
already been doing privately years ago. You can say you released a new product about it too,
since it's all out in the open now. They will more than likely buy yours because it sounds like
you have more experience and you are the leader in this field.

1491. Tell your prospects that you are recommending a product on a subject that you don't know
anything about and that you are recommending it, based solely on your trust and relationship
with the product owner. People will assume you must think highly of them to take a risk on
ruining your reputation.

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1492. Tell your prospects that they may not be getting their desired benefits from other products
because they may be violating the rules. You can say there are rules that they need to follow
or nothing will work. You can state that your product will give them the rules to succeed.

1493. Tell your prospects that you get e-mails everyday or week from others asking what new
product or project you are working on. People will assume you must put out good products
if people are asking about products you have in the idea incubator or early stages.

1494. Tell your prospects that not only will they get the benefits from your product but they will
get a skill set. For example, your product may teach them certain ways to make money
and it's a skill they will always have and be able to teach to others.

1495. Tell your prospects there is a surprise guest that contributed to your freebie or product
and it's likely someone they know or bought products from in the past. It will make them
curious to know who it is and tell them it will be a surprise about what they will be contributing.

1496. Tell your affiliate prospects to answer directly to you, “yes” or “no” if they are going to
promote your upcoming product launch. It's harder for people to say no than yes and most make
the easier decision. Plus, if they commit either verbally or by text, they have a higher chance of
actually going through it.

1497. Tell your prospects that you are sending an e-mail about your product, one more time,
right before you do something that they could be doing too if they had your product. For
example, if you were selling a moneymaking product, you could be getting ready to go out and
buy a new sports car.

1498. Tell your affiliate prospects that you have studied many of your existing affiliates‟
promotions and you are going to point out what they are doing wrong so they can
get more commissions for your upcoming product launch. This will motivate them
to promote for you again.

1499. Tell your prospects that you are labeling stuff in your product with words that are similar
to other words. For example, let‟s say you want to describe something in your product
as “sneaky,” you could use words like ninja, fox, thief, etc. It just gives your sales letter
a breath of fresh air instead of using common words.

1500. Tell your prospects that you are helping to presell a product as an affiliate and to

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leave a comment on the prelaunch blog. You can offer them a freebie if they mention your
name in the comment. If it's a big launch, your name will be seen a lot from all the
people reading the prelaunch blog, which can help make you more famous.

1501. Tell your prospects the people that won't ever get their desired benefits are the ones who
won't take a single step and purchase your product. If they always worry about the cost,
they will always be stuck in the same place.

1502. Tell your prospects that your latest product offer would sell out the first day but it didn't
and there is still a third of the copies left. You can say that it's because you accidentally only
sent it to a fourth of your list. People will assume it will sell out for sure because you still
have 3/4th of your list to send it too and only a third of the copies are left.

1503. Tell your prospects how fast you reacted to how good the product is that you are now
promoting to them. Some examples are, “Minutes after the call I sent the product owner
a testimonial,” “I instantly sent this ad out to my e-mail list,” etc.

1504. Tell your prospects the tons of sales you made in a test run you made for your product in
an unusually hard place to make a large amount of sales. It could be in a forum, through a safe
list, with a text link, on a banner ad, etc. People will assume when you launch it through a
targeted list and have JV partners promoting it, it will really sell.

1505. Tell your prospects how many authors have mentioned you in their publications. It could
be that you contributed to it, you were one of their mentors, you wrote the forward,
they used your product as research, they used an excerpt or quote of yours, etc.

1506. Tell your prospects all the famous people that are using social networks that you are
using so they join them and add you as a friend or follower. You could use the most
popular names that your target audience/list would want to follow or socialize with.

1507. Tell your prospects that you are going to open up all the secrets of your products or
businesses to them. You can state your competition would never do this because they are
scared of the competition. You could show them every detail, tools, templates and features
your business or product uses.

1508. Tell your prospects that you just didn't write about your “how to” information product, you
have proof you actually did it. Many information products are researched and theory-based,

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rather than the author actually doing what the product teaches. People like to know that the
benefits are actually achievable in real life.
1509. Tell your affiliates and/or prospects how much money was spent testing your product or
sales letter. For example, you may have spent thousands testing Pay Per Click (PPC) ads for it so
they could make money selling it too. Another example, you could have spent money on the
cost of your product and shipping your entire DVD set out to beta testers, etc.

1510. Tell your prospects that if they join your membership site and cancel, that they will never
be allowed to be a member again. Or you could state they will never be allowed to purchase
another product from you in the future or even get your free offers or content.

1511. Tell your prospects that they can get started on gaining their desired benefits by using your
prelaunch freebie and then upgrade to your product for more benefits when it's released.
If they get benefits they like from your freebie, they are more than likely going to buy
your full product.

1512. Tell your prospects a list of successful types of people and then say they are all successful
because they share one thing in common. You can state that they can be successful with your
product too because you teach them this one thing before they use your product.

1513. Tell your prospects that your online digital product is so good that you are about to
secure a distribution deal with a huge offline store or business. People know that
offline stores don't take chances on products that don't work and they thoroughly
test and investigate them.

1514. Tell your prospects that they could purchase your product and benefit or do something
that will distract them and give them a quick fix with unrewarding results. It could be watching
television, talking on the phone, listening to a CD, watching a DVD, etc. They will realize that
those actions only cover up their pain and if they want to move through the pain, that it‟s best
they take action, like buying your product and creating the results they really want.

1515. Tell your prospects that you are going to give them the same notes you pull out anytime
you personally want to gain a certain benefit, that they are currently wanting. Your product could
be the notes, the notes could be a product bonus or they could be an affiliate bonus.

1516. Tell your prospects how many people have registered for your live call and how few lines
are available. You can say you added extra ways for them to hear it
through a recording and webinar. People will assume it's really popular since you went to

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the trouble of adding extra ways for them to hear it.

1517. Tell your affiliate prospects that almost all of them will win some kind of prize in your
affiliate contest. It doesn't matter if they are a beginner affiliate or a super affiliate. You
have prize levels for one hit, opt-ins or single sales made all the way up to the thousands.

1518. Tell your prospects that you are saying some things about the product owner of the
product you are promoting that you have only said about one other person. It could be you are
talking about a real famous and successful product owner in your niche that is a legend.

1519. Tell your prospects how to file true complaints to agencies about your competition's
products, business practices, advertising campaigns, etc. It will make them think they are
doing something wrong and you are helping them clean up your particular industry. Plus,
it proves your business and product is good or they could do the same to you.

1520. Tell your prospects if they read a certain sentence that it will help them gain their desired
benefit. Of course, you want the sentence to persuade them to use your product to do it.
Good sentences to use are motivational or that make a light bulb go off in their head and say, “I
finally get it!”

1521. Tell your affiliate prospects that they will get the same percentage of affiliate commissions
even when your price goes up. Plus, they will make more money per sale. You just need
to give them good reason to promote it when the price goes up because most affiliates stop
promoting after your initial introductory offer.

1522. Tell your prospects that your product launch has made you one of the top people in
a particular social network. Maybe on your product prelaunch you can ask people to promote
your freebie or content on a social network. It will show people that your prelaunch
was super viral and that your product will likely be a super seller.

1523. Tell your prospects that you have chatted with many of the experts in your particular
niche and at some point in their life they have all been in the same situation as
them. You can say your product was designed to help them, based on what was revealed
during your conversations.

1524. Tell your prospects how many people have signed up for your prelaunch product launch
alert list. But use a total from a few days ago and you can state that the total isn't updated yet

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so there are likely thousands and thousands added to the total now. It will leave the total to
their imagination.

1525. Tell your prospects that the simplest change can give them their benefit or improve their
existing benefits. You can state your product has a bunch of little, simple quick things that
they can use to benefit from and improve their life.

1526. Tell your prospects that your information product is filled with the opposite of what most
of your competition teaches. People will want to purchase your product to see who is really
right, especially if they never received any benefits from the other experts.

1527. Tell your prospects about all the tons of comments on your blog about how people are
planning to raise money to buy your upcoming high ticket product. It will give other people
ideas on how to raise money to buy it too. There could be ideas about selling something
they own, an online auction, holding a product sale, borrowing the money, taking out a
new credit card, etc.

1528. Tell your prospects some unrelated personal accomplishments the product owner of the
product that you are promoting has made, that will persuade them to order it though your
affiliate link. It could be they raised so much money for charity, won a humanitarian award,
etc.

1529. Tell your prospects the experts or celebrities you have done things with in other niches
or professions. If it's people they like, that may influence them to purchase your product.
It could be you sang with a famous singer, played a small part or as an extra with a famous
movie star, etc.

1530. Tell your affiliate prospects that your membership site is set up to help them make more
back-end commissions. You can say they can always view the monthly content in your
members area and can't download the information and leave. Plus, you release the information
slowly, many times during the month, so they will see your other offers for a longer period of
time and you will repeat the number of times which you will release the information and will
increase the chances of them buying it. Or you can release your new products in one place for a
small monthly fee so they only have to promote one site.

1531. Tell your prospects that you are only having your free or low cost trial offer up for a
limited amount of time. Remind them if they want the product after the trial offer is expired,
they will have to pay the full price for your product upfront.

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1532. Tell your prospects the pitfalls or danger of gaining their desired benefits. Then you can
state that your product will help them avoid those bad situations. You can even tell them
the general solution on your sales letter without giving away too much detail.
1533. Tell your prospects that even though you are offering a free or low cost trial of your
product, that you wanted to make your deal extra valuable. You can add a ton of bonus
products that they will get for free or at a low cost that will make up for a low cost trial
many times over.

1534. Tell your prospects that you are releasing your super high price product for much less or
with a trial, so people swarm to buy it because of the high perceived value. You could
release any product at a super high price and release it later for less. Even if it doesn't sell
at all with the high price, people will buy it later because of the high perceived value.

1535. Tell your affiliate prospects that you are waiting on personally mailing out your offer by
letting them mail out before you do so that they can make good commissions. Just have them buy
the product first to be taken to the affiliate area with their coded link and prewritten ads.

1536. Tell your prospects that your product will help prevent them from getting their online
accounts suspended. Many services on the web have rules and people sometimes abuse
them by mistake or even on purpose. It could be social networking sites, payment
processors, Pay Per Click (PPC), search engines, affiliate services, etc.

1537. Tell your prospects that your beta tester gave you personal testimonials about your new
product while they never had any experience at all with anything else related to it. People with a
little more experience will assume they will have better results.

1538. Tell your prospects in your e-mail that you just got done doing something that will build
up your credibility. For example, “I just got done speaking at a seminar,” “I just finished
teaching a class,” “I recently interviewed/talked to a famous person,” etc.

1539. Tell your prospects that one of your employees made a mistake and you are going to
make it up to them. For example, they may have posted the wrong price on your sales letter
and now you‟re going to give it to them at an even lower price. People will see you
are in business to make them happy.

1540. Tell your prospects that you are offering your services in a two-for-one deal. For example,

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you will write two articles of equal length for the price of one. People don't normally see those
types of deals from service types of products.

1541. Tell your prospects that you know the sales letter of the product you are promoting sounds
like a hyped up ad but the product claims are true. You could also say, “I know it sounds
like a scam,” “I know it sounds like a happy late night infomercial,” “I know it sound too good
to be true,” etc. -- just give them proof that it's not.

1542. Tell your prospects that your product will automatically adjust something so they can
constantly receive and improve their desired benefits. People like products they don't
have to keep messing with in order to benefit from them.

1543. Tell your prospects some of the real jobs and duties you had to work in the past
before you bought the business opportunity you are now promoting to them. For
example, you could have been a dishwasher that had to scrape plates and scrub burnt pans,
for $5 a hour. They will start to think about everything they do on their job for minimum pay.

1544. Tell your prospects that a piece of your free content became one to the most popular pieces
of information in history on a particular website. It could be an article, forum post,
blog comment, free report, etc. You can use it as an affiliate bonus for another related
product you are selling.

1545. Tell your prospects how many of your current paid customers have benefited from
your product. For instance, “Over 600 of my 800 customers have made $500 or more.”
People will see the high success rate and want to buy your product right away.

1546. Tell your prospects that your product helped some of your customers get better results
than an expert got on a particular benefit. For instance, your product helped a
person lift more weight than a gold medal Olympian.

1547. Tell your prospects some of the historic things in the past that has happened on the date
you are launching your product. You want the historic things to be things to be related to your
product and that will motivate them to purchase it. For example, “On this day in 1856, such and
such thing happened,” etc.

1548. Tell your prospects that the price of your tickets to your live event will barely cover
all the seminar expenses. You can state that you set it up this way because you wanted to make

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sure that everyone who wanted to come, could afford to. People will see that you are gambling
on making profit from other things at the event and taking all the risk.

1549. Tell your affiliate prospects that your product is beating out some of the past bestselling
products in affiliate stats in a third party affiliate program directory. Most affiliate
directories keep stats on sales, traffic, conversions, etc.
1550. Tell your prospects that they will be getting the product package you are promoting for
much less than what you paid for it and on top of that, they will be getting more products with it
then you got. You can say, “I only received 1/2 of the products you are getting for
three times the price.”

1551. Tell your prospects they can make just one purchase and get the best of everything if
they buy this product from you. For instance, “You will get the best expert, the best
strategy and the best product.”

1552. Tell your prospects that you have a number one ranking in a particular search engine
for a term that is related to your product and the benefits they want. You can say it's
because of all the online expert articles you wrote on the subject. It will give you instant
credibility if they go and type in that keyword.

1553. Tell your prospects that you are going to be taking down the sign-up page to your
freebie. If they don't opt-in and get their password, they will never see the offer again,
unless someone gives them their password. It sounds more persuasive
than just saying you will be taking down the page forever.

1554. Tell your prospects that you are promoting one of your employee‟s first products as an
affiliate. You can say you personally trained them and list all the credentials and
accomplishments he/she has made for your business as an employee.

1555. Tell your prospects that you will give them a higher commission on a certain day. You
can do this if you see your affiliate promotions and sales start to slow. This will motivate
your affiliates to e-mail out an advertisement again.

1556. Tell your prospects that the only way they can get your latest product that you showed
them a preview of, is to come to your live event. You could make your money from the
ticket price and give it to them for free or give them a free ticket and sell it to them at
the seminar so you can persuade them better with a live presentation.

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1557. Tell your prospects the story of how you finally made a breakthrough of getting your
desired benefit with the product you are promoting. Tell them the details of the steps, your
original negative emotions, your new positive emotions, ways it's affected the rest of your life,
etc.

1558. Tell your prospects a good reason why you are extending your sales price longer
than you original intended. For example, some people may have wanted to finish studying
your prelaunch training. Or maybe people need to have a few extra days to get the money
to buy it. You can extend your deadline because it's selling so good at the current price or
because it's not selling that good and you know it will really kill your sales.

1559. Tell your prospects that you are jealous of the benefits the product owner has received
from his/her product, but you are not going to envy him/her, instead, you are going to join them.
You can buy and promote their product so people who are jealous too can do the same.

1560. Tell your affiliate prospects all the types of prelaunch tools they will get to promote your
product. It could be case study videos, product samples, informative reports, free
courses, audio files, experts, etc.

1561. Tell your prospects you will give resale, master resale or private label rights to one of your
products as an affiliate bonus. You can make it more valuable by stating that the product
rights will only be made available through your offer and not outside of it.

1562. Tell your affiliate prospects about the other affiliate competition they have in your affiliate
contest. You can mention the big guys haven't promoted yet, how one guy just sent it out late and
is already in 3rd place, etc. You could also ask, “Are you going to let so and so pass you by?”

1563. Tell your prospects they can choose between one of your products or live help as one
of their affiliate bonuses. The people that already own your product will likely be interested
in live consulting and the people that don't have your products will be interested in owning them.

1564. Tell your prospects all the results of the tests you've done for your product and/or
something related to them getting their desired benefits. That kind of proof will show them that
your product was designed with facts rather than theories.

1565. Tell your prospects all the places you are promoting your product and how much exposure

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They will get. They will see they‟d better order before it sells out. For example, “I'm promoting
on my social networking page to 30,000 followers/friends,” “I‟m promoting on a 60,000 member
forum,” “I‟m promoting on a Pay Per Click (PPC) keyword that gets thousands of searches per
day,” etc.

1566. Tell your prospects that you received so many questions about your upcoming product
launch, that it wouldn't be humanly possible to answer them all before the launch, even
if you had an entire staff of 20 customer service people. People will see that a lot of people are
interested in your product.

1567. Tell your prospects that one person every hour will win a copy of your product and it will
be announced at the bottom of your sales letter. It will keep people coming back and persuade
them to buy your product because the more people and times they visit your site and see your ad,
the higher chances they will buy.

1568. Tell your prospects that they should believe you affiliate recommendation because you
have documentation that you are an expert on the subject. It could be an expert club member-
ship, an expert certificate, a symbol of expertise on your website, etc.

1569. Tell your prospects everything you did to model the product owner of the product you are
promoting to get the desired benefits they want. It could be you bought the product, all the steps
you took, all the extra stuff you bought, hired the same people he/she did, etc.

1570. Tell your prospects if they sign up for your affiliate program and make one sale, you will
upgrade them to joint venture status. Usually personal joint ventures get more perks
than regular affiliates because they are buddies with the product owner.

1571. Tell your prospects that you are feeling the pressure of your upcoming product launch
because there are tons of people on your prelaunch list and all the buzz it's getting all
over the Internet. It could be you‟re worried about the website servers handling all the
traffic or the ordering payment system breaking down because of all the orders, etc.

1572. Tell your prospects excerpts of the blog comments made on your prelaunch or product
blog. You can use the most persuasive ones to influence people to visit your prelaunch
blog, to opt-in to your prelaunch list and order your product when it's released.

1573. Tell your prospects all the reasons you don't like the product owner of the product you

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are promoting. They can be things you‟re jealous of because his/her business and product
is so much better than yours, i.e. A) like having a larger customer base, B) he/she released
information that you don't want out in the public, C) he/she offers lower prices, etc.

1574. Tell your prospects that even if they don't like your product and want a refund they can
keep everything you give them as an extra bonus. It could be your prelaunch freebies, samples,
current bonuses and future promise bonuses, like tickets and bonuses you are working on.

1575. Tell your prospects that you are going to present your or someone else's online product
offline. You could have them call a voicemail recording, speak to a live telemarketer, have them
receive the sales letter in the mail or get a free DVD or CD multimedia ad, etc.

1576. Tell your prospects that you were only going to release your product on your blog and
to your blog list, but you got so many good comments that you thought you‟d better
release it to your opt-in e-mail list. Plus, you can have them check out your
comments on your blog to persuade them to buy.

1577. Tell your prospects that when you do consulting, people pay you for it and all your
travel expenses if you go to their location. People will assume that your product must be
good too, since your consulting business brings in top dollars and travel expenses.

1578. Tell your prospects that you are using tons of web servers for your launch but all the
traffic is still crashing the sites. People will definitely come back to your sales
letter and buy to see why your product is so popular.

1579. Tell your prospects how much money you spent on various products and the name of the
products. Then state someone is having a bundle sale of the many publishers you already bought
products of and they are all available for one low price elsewhere. You can even say it made you
mad.

1580. Tell your prospects that the marketing of your business opportunity is so big and profitable
that everybody can have a piece of the pie, even the little guys. You can state the conversions
and profit margins of the products are really big, which can make any business successful
even with a lot of competition .

1581. Tell your prospects that you are going to reveal a secret in your upcoming product that
you never shared anywhere before, not in your past products, not at your seminars, not
to you local mastermind group, not to your high ticket consulting clients, not even your

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family and close friends.

1582. Tell your prospects that your product will help you compete with the big competition they
have. For example, your product might help a small business compete with a big corporate
business. Or it might help a co-worker at the bottom of the food chain compete for
a better job with someone that is higher up the ladder.

1583. Tell your prospects how much money your beta tester made with your moneymaking
or investing type product. Then state that they won't pay anywhere near that amount
for your product even though you could charge that much for these results.

1584. Tell your prospects that they can still order your product even though they left the order
page. You can do this by having them opt-in to your list right before they get to the
order page. Then you can follow up and ask them if they had a problem or not when ordering
and give them extra incentive to go back and follow through on ordering.

1585. Tell your prospects what people are saying about your free or low cost trial
offer of your product or membership type website. It could be stuff like, “I'm definitely going
to keep this membership site and pay $39 a month.”

1586. Tell your prospects that you are offering them a service instead of a product, as an
affiliate bonus for buying a product through your affiliate link. It could be for article
writing, article submissions, SEO optimization, copywriting, consulting, etc.

1587. Tell your prospects to erase their tracks after purchasing your product to keep it a secret
from their competition or family and friends. For example, “Clear your cookies, browsing
history and cache after your buy this product or print this page out and after you
read it, then burn it or rip it to shreds.”

1588. Tell your prospects that you hired the top people to create the product that you are
selling the resale, master resale or private label rights to. It could be you hired one of the
best copywriters, some of the greatest web designers/graphic artists, one of the most
in demand ghostwriters to create this product, etc. Plus you can state how much you paid them.

1589. Tell your prospects that your competition is ripping them off, taking advantage of their
situation and preying on their emotions. For example, they are telling you all the benefits of
your losing weight, but their product doesn't really show you proven ways to do it.

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1590. Tell your prospects that you are going to give them an unreleased product with resale,
master resale or private label rights. You can state that you could have released it and sold it
yourself and made thousands from it.

1591. Tell your prospects that the product owner you are promoting a product for, as an affiliate,
is in your brainstorming or mastermind group. People will realize you follow him/her closely
and know more about his/her products than everyone else.

1592. Tell your prospects if they join the affiliate program for the product that you promoting for
someone else, that you will give them a bonus that will help them make money from it. It
could be free and paid advertising sources that you tested and spent money on.
Of course you can make money for their purchase or through a two-tier affiliate program.

1593. Tell your prospects that people come up to you and still compliment and thank you, in
person, at live events for freebies that you gave them years ago. People will assume your
paid products will make people kiss your feet.

1594. Tell your prospects that you will give them many more products than what they will
usually pay for just one. You could be offering a resale rights membership site that gives them
multiple new products every month for the same price people charge one product for.

1595. Tell your prospects that you found a way for them to benefit without a certain popular
product. You could be recommending your product that is easier, better, faster and/or cheaper
to use than the leading brand name product.

1596. Tell your prospects that you are going to give them a low or free trial to your product with
a bunch of bonuses. You can tell them they can keep all the bonuses, even if they don't
decide to pay the full price for your product later on or join your membership, subscription
or continuity product.

1597. Tell your affiliate prospects that you will help them with some things that regular affiliates
don't offer to increase their commissions. It could be giving them exclusive affiliate bonuses,
doing personal interviews via a teleconference, giving special discounts/offers for their
lists, etc.

1598. Tell your prospects that you will be giving them your certified expertise, if they purchase

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a product through your affiliate link. You could mention your college degree, a niche
you got a certification in, an exclusive expert membership/association you are a part of,
etc.

1599. Tell your prospects that you are following up with them after the website crashed for the
product you were promoting to them. Tell them now that the server is stable and there aren't
many copies left, that they should go back and try to order again, since the demand is so high.
You can also mention they should hurry to order in case you experience another server crash and
you can let them know if the servers already crashed a few times, etc.

1600. Tell your prospects about your biggest regret that is related to the product you are selling.
It may be that you didn't buy a similar product earlier in life to gain all the benefits. People
will not want to feel the same regret and purchase it too.

1601. Tell your prospects that they still have a chance to get your affiliate bonus package if
something is still is on the page. It could be a video, an order button, a graphic, etc. People will
go visit your affiliate bonus page just to see if they still have a shot at getting it, which may
persuade them to buy if it's still available.

1602. Tell your prospects that they should promote the same affiliate product you are promoting
because the product owner hasn't promoted it yet. People will want to buy it to review and
promote it because they know that they will have a better chance at making some good
commissions.

1603. Tell your prospects that you still made a ton of sales on your launch even with the
server crashing and it being down most of the first day. You can state you still haven't even
promoted it to your own personal and prelaunch list, that it crashed just from a few affiliates
promoting it. People will want to buy to see why it's selling so well, even with all the server
problems. Tell them to imagine how many sales you'll have now that the servers are back up.

1604. Tell your prospects how many people total visited your website and crashed the server
when your product launched. Tell them it will likely sell out quick, now that the server is
back up, even if it‟s just a tiny amount of those people coming back and trying to order again.

1605. Tell your prospects to sign up under you in the MLM that you are currently part
of, because you are in the line right below the owner of it. They will benefit by getting in early
because before it launches, they will have you promoting above them. Therefore, they should
upgrade to the most beneficial package due to the downline you will be building.

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1606. Tell your prospects that you are currently the top affiliate promoting the product
that you are promoting to them because of your e-mail copy and affiliate bonus. You
can state if they buy from you, that they can become an affiliate and use your promotional
materials that has beat out some of the top super affiliates that have bigger lists than yours.

1607. Tell your prospects that the personal beta testers of your product are getting huge benefits
testing out your product but you want some of your customers to test it out too before you
release it to the public. You can call them alpha testers and charge them to test it. You can
say it's limited and you are only accepting so many to create urgency.

1608. Tell your prospects that you decided to promote a product to them as an affiliate because
of the recommendations you've been getting from everyone else. You can say it must be
good because of all the credible people promoting it. Plus you can tell them all the places you've
been getting recommendations from like social networks, e-mails, forums, etc.

1609. Tell your prospects that your product will help them sell their products or website. This
type of strategy would be good for business related customers or webmasters. Your product
could help automate something, promote something, sell something, etc.

1610. Tell your prospects all the different income streams your affiliate program will help them
profit from. They could profit from your products, other people's products, Pay Per Click (PPC)
advertisements, selling advertising, other niches, building their lists, etc.

1611. Tell your prospects that they can make money from your affiliate program, whether they
purchase or don't purchase your product. Some affiliate programs are private and don't allow it.
You could give them the same commission amount as your paid customers or a little less to
make your paid customers feel special.

1612. Tell your prospects all the little details about your product offer. You can state what
countries you accept orders from, if you have cancellation fees, the types of payments you
accept, how you secure your ordering process, any hidden fees, software they might need to use
your product, limitations of your offer, etc.

1613. Tell your prospects that the server of the product you promoted to them crashed and you
felt bad so you are giving them a free bonus for just going to visit the page now that it
is back up. It may persuade them to buy. You could even use a free traffic bonus to get

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people to visit normal product links in your e-mail recommendations.

1614. Tell your prospects all the limitations someone had and still made a lot of money with
your Internet business or affiliate offer. You could state they had to go somewhere
else to use a computer like a library or Internet restaurant, they had a slow phone connection,
they had to promote it through a storm were the Internet kept going on and off, etc.

1615. Tell your prospects that they can have their choice of affiliate bonuses. They can pick one
of your products or talk to you live for a certain amount of time. Some people would rather get
your products first or some people who already own your products may want to chat with
you instead. You'll be targeting both types.

1616. Tell your prospects as an affiliate bonus, you are giving them a voucher for so much
money to get someone else‟s product for no cost if they purchase a product though your affiliate
link. You can just set up a deal with other businesses so they can build their lists by giving your
customers bonus products.

1617. Tell your prospects that you wrote an article why they should purchase your product. It
could be titled. 10 Reason to Buy (your product name). You could list reasons that are
related to your product offer, product benefits, product features, product price, etc.

1618. Tell your prospects that even though tons of people are signed up to your prelaunch
waiting list to buy your product, that it wasn't designed for all those people to get it so
that's why you are limiting the amount of people who can get it. It could be your server
can only handle so many orders and downloads, you only have so many tech support
or trainers available to help with customers, etc.

1619. Tell your affiliate prospects that they better promote before some mystery super affiliates
start promoting your product. You can state that many of them will never want to be
listed in your leader board because they want to remain out of the spotlight because
they are that successful.

1620. Tell your prospects how many people were blocked from your product site that crashed
from all the traffic it got. People will realize that now that it's reopened there will be a lot of
competition trying to buy your product before it sells out. They will know they‟d better hurry,
even if they are the least bit interested.

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1621. Tell your prospects that you will give them spending money to come to your live event.
For example, you can charge them $1500 for a ticket and give them a rebate of $500 when
they arrive. It will give them money for food, the hotel and entertainment.

1622. Tell your prospects you'll give them an instant online bonus for buying an offline product
through your affiliate link. Or if it's you own offline product you could have all the affiliates
donate an online bonus to increase all their commissions for your offline product.

1623. Tell your prospects that your product is exclusively for a specific group of people. The
other people in you niche will be curious why they shouldn't purchase it. You can state on your
sales letter that anyone can buy it though.

1624. Tell your prospects how long you've been involved in your business niche and that you'll
reveal to them the mistakes you have made along the way. People will realize that they
can learn from your mistakes by purchasing your product since you have more experience
creating and correcting them.

1625. Tell your prospects that your resale, master resale or private product is in an market with
a lot of competition. You can tell the competition is good because that means there is
a big demand and a lot of profits to be made in that niche.

1626. Tell your prospects that you will teach them live how to get their desire benefit. It could
be through audio, video or in person. You can tell them how the main benefits and features
won't get printed into “how to” products, whereby they have to figure out how to do everything
themselves. Instead, you will be right there to tell them how to do it, answer questions, etc.

1627. Tell your affiliate prospects that they should promote your product even though it is older.
You can state it's selling steady at a high price but you‟re going to lower the price for
this particular promotion. People will assume that most of the people will buy that wanted it
before but couldn't afford the higher price.

1628. Tell your prospects your invitation credentials to show your expertise. You can tell them
all the seminars and workshops you've been invited to speak and teach at for no cost.
You can even state how many times in a row you were invited to some of them which
shows your knowledge is in huge demand.

1629. Tell your prospects that a major business likes your type of resale product or product

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that makes things for them. For example, a major search engine may favor high rankings to
the type of web pages your software creates.

1630. Tell your prospects that this is your first or biggest product release and you are staking
your reputation on it. People will realize this must be a good product if you are thinking
it will make or break you.

1631. Tell your affiliate prospects that your affiliate contest will last a longer period of time than
most do. People will realize they will have a longer period of time to qualify for your
affiliate prizes than just the normal week or two launch. If it's for a month they may promote
your product on and off all month.

1632. Tell your prospects the results that some of your customers have had just hours or days
after purchasing your product. You can even state that they had no prior experience with
a product like yours. If your prospects see they had good results so soon, they will have
wished they bought at the same time too, so they could be in their shoes right now.

1633. Tell your prospects that you are holding a free teleseminar or webinar with another
expert. You can mention that you talked the expert into giving you one or two of his/her
paid products just for listening. Of course you can present them with the expert's new
product to buy at the end to make affiliate commissions.

1634. Tell your affiliate prospects that many of your current affiliates are hitting the four or
five figure dollar range in commissions. You can even state that some of them have
no or very small lists. It will motivate your affiliates with little or no experience to also
promote your current product launch, even if before they thought they had no chance at
making good commissions from it.

1635. Tell your prospects that your site isn't just ranked one of the top type of sites but one of
the most ranked websites over all. For example, many people realize your blog may be one of the
top blogs in your niche but they didn't realize it's one of the top blogs in general.

1636. Tell your affiliate prospects your track record for paying your affiliates on time. “For
5 years straight, we have paid our affiliates on time and even sometimes earlier than
stated.” Many businesses and people are on strict budgets and don't want to pay a bill late
because of late commission payments.

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1637. Tell your prospects that you are going to do something live that has never been done
before in your particular niche. For example, it could be picking a complete stranger off the
street and allowing them to use you product to make so much money in a small amount of time.

1638. Tell your prospects if they preorder your product or event tickets early, they can still
cancel their order if they decide to later, before it's officially launched. It will motivate people to
preorder with having little or no risk.

1639. Tell your prospects a story how you did something out of your comfort zone and the
good feelings or results you got form taking a chance. Of course you can relate the
story to them purchasing your product and getting out of their comfort zone to benefit
from it.

1640. Tell your prospects that they will never gain their desired benefit if they don't take a
chance and purchase your product. You can say things like “no gamble – no pay off,”
“no risk - no reward,” “no investment - no retirement,” etc.

1641. Tell your prospects that you benefited from the product so much that you are now
promoting, that you can't even keep track of all the benefits you've received. For instance,
“I can't even count on both hands and feet how many times I benefited.”

1642. Tell your prospects that your offline information product will be packaged or created in an
unusual way that will make them curious to buy it. It could be printed on special paper,
index cards, playing cards or the audio or video could be on a portable audio/video player
or phone.

1643. Tell your prospects that they won't be able to leave your live seminar, workshop or class
until they get their desired benefit. People will realize if they buy a ticket, they will surely benefit
before they leave. They won't have to go home confused with a bunch of instructions
and try to figure it out themselves.

1644. Tell your prospects you changed your plans in order to send them out a promotion of
another person's business product because it was a last minute launch and so good.
When most people have plans, they hate to change them, so people will know the product
is likely worth buying.

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1645. Tell your prospects that after studying your product launch, you expect more orders than
the first day of your launch. It could be that only a small percentage of the affiliates have
promoted it so far and you haven't sent it out to all your lists yet. People will know that they
better order before it sells out.

1646. Tell your prospects they can reply back to you direct, via your e-mail message, unlike
most e-mail messages. People will see that you aren't making it hard to contact them with
non-reply e-mails or registrar for a helpdesk. They will feel more comfortable buying
your product.

1647. Tell your affiliate prospects that agree to promote your product, that you will pay them
ahead of time. You could give them a bonus that they have to sign for agreeing to promote your
product in the future. It will make them commit to it instead of trying rely on them with
free sign-ups or words alone.

1648. Tell your prospects if they purchase your information product that they will be the first to
know when you companion software will be released. They will surely want it, especially if it
will automatically give them gaining their desired benefit and the competition doesn't have
anything similar out yet. You could even make it sound like a secret by telling them they have to
sign a nondisclosure agreement about it so non-customers of your information product don't find
out about it.

1649. Tell your prospects that your product is about to sell out and that you are congratulating
the people that already chose to purchase it. People like to get praise, so that may persuade
the non-buyers to be part of your congratulations.

1650. Tell your prospects that the day-by-day totals of people that bought or took you up on your
trial product. For example, “Monday - 100 people bought it, Tuesday 200 people bought it,
Wednesday 300 people bought it, Thursday - on track to hit 500 sales,” etc. People will know
how many copies of your product are left too by reading those totals and see that the
sales are actually increasing day by day.

1651. Tell your prospects a benefit that your product gives them and the sub benefits they get
from it. For example, your product will help them lose weight which helps them look better, fit
into smaller clothes, do more strenuous and fun activities, etc.

1652. Tell your prospects that they will have a better chance succeeding with your product
because most people opt to use a different product your competition offers. For example, most
people might buy resale rights from one place but it makes them saturated and harder to

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sell.

1653. Tell your prospects that you are going to actually give them your affiliate bonus upfront.
You will be showing them that you are trusting them to buy the product through your
affiliate link. People will like the fact that you aren't trying to overly persuade them to
buy. If your affiliate bonus helps them a lot, they will feel obligated to buy anyway.

1654. Tell your prospects that if they have a quality product in development that fits your niche,
you would help them with their launch. You can state that you would only want a certain
percentage of the profits. It would cut your next product launch workload practically in half.

1655. Tell your prospects that you are having a one price sale on all your products. For example
you can say every product that is on your website is priced at $5 each. You can say that
most of the products used to sell for much more than that. Of course, you can make your
one price sale for a limited time and then they will go back up to the regular price.

1656. Tell your prospects that you will give them your no cost trial to your product for so many
days and that for only $1 more, they can extend their trial X number of days. Of course, you can
state if they like the product they will only pay so much for it after the trial is over. Plus, you can
offer them free and low cost trials to other products as upsell trials.

1657. Tell your prospects that your affiliate bonus offer will expire in a certain period of time
with an actual real time website counter. It could be counting down the time left, like
3 days - 1 hour - 49 minutes - 37 seconds and/or the number of copies left. You could
say whichever comes first.

1658. Tell your prospects the percentage of people that won't order your product and the
problems they will have. For example, if your sales ratio is 5%, you can say that 95%
of the people that read this page won't lose weight.

1659. Tell your prospects all the negative things they likely tell themselves and state how your
product can change all of that self doubt stuff so they can benefit. For example, “You
likely say things like I don't know how to..., I can't do...because of..., I'm not...enough...,” etc.

1660. Tell your prospects that you only have so much time to sell out of your product. You can
give them a good reason, like production costs have to be paid, the event starts on a
certain date, etc. This will give you a credible reason for your lower price, your

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limited quantity and it won't sound like some marketing ploy.

1661. Tell your prospects that one of your employees actually convinced you to promote a
product for another business. You can say you didn't believe their claims until your
employee showed you his/her results and benefits from it. You can even use their
testimonials or case study as a selling point and proof.

1662. Tell your affiliate prospects what most affiliates are happy with and what your affiliate
program is doing for your affiliates. For instance, “Most affiliates are happy
making 1 or 2 dollars average, per visitor. Our product is averaging and converting
4 to 7 dollars per visitor.”

1663. Tell your prospects you want to trade them something instead of selling them something.
You could trade them a promo for one of your products. They could advertise it to get it
for no cost. You could have them send an e-mail promo, a social networking ad,
website banner etc.

1664. Tell your affiliate prospects the current leader board of your joint venture contest. You
can list the names of the leaders and what prize they are currently qualified for. You
can tell them how many sales or leads they are personally away from taking a spot
and prize from another affiliate. If they are close, they may try harder on their promotions.

1665. Tell your prospects to guess the results or benefits you have received from the product
that you are promoting. You can say, “What‟s your guess, 10 pounds? 30 pounds? Here is
proof from a picture of my scale -- a little over 50 pounds!”

1666. Tell your prospects that you hold your current sale once a year but if it does well this
Year, you may do it a couple more times. If they like your product or service sale, they will buy
and promote it for you, just so you will do it again later on in the same year.

1667. Tell your prospects most people are happy learning a few extra tips they didn't know
before from an information product, because they have bought many similar ones in the past.
You can give people testimonials where people have learned lots of new tips they didn't know
before.

1668. Tell your prospects that you are giving them a freebie you used to sell because you already
know how to benefit from the product. You want to show them how to do the same thing with

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the results they want. You could just require an opt-in for the freebie.

1669. Tell your prospects if they contribute a product to your upcoming sale, they can join your
affiliate program and promote it. You can even tell them how many people have already
contributed a product to it. They will see it will be a huge package and likely sell well.

1670. Tell your prospects that most of your competition gives people misinformation to get them
to buy. They target your dreams and don't tell the advantages they have over
you that allows them to get the results you actually want. For example, they
might have bigger opt-in lists they aren't mentioning.

1671. Tell your prospects to stop and read certain persuasive parts of your sales letter with
certain branded symbols or images. For example, the symbols that make people stop
in their tracks are stop signs, question marks, energy signs, etc.

1672. Tell your prospects the statistics of total usage of your membership site, website or social
networking site so it will persuade them to use or buy a membership or product. For
example, “Our message site has 3000 forum posts, 1000 products downloaded, 5000
articles clicked on, etc.”

1673. Tell your prospects if they designed or created their own product like yours or somebody
else's, how much it would cost them to keep it updated. You can say for a much
lower price, they can purchase yours and you will keep it updated for free.

1674. Tell your prospects the problems with your competition's information products. You could
say they will help them benefit but the features are what the problem is. You could say
the print is small to read, the videos aren't clear, the sequence of steps are out of order, etc.
Of course, you can say your product has good features and list them all.

1675. Tell your prospects that if they post a testimonial comment on your blog about your
product and you pick it randomly to win, you would do something special for them. You could
highlight the comment with their own website URL, turn it into a video/audio, put it at the top of
your blog or sales letter for a long period of time, etc.

1676. Tell your prospects how the parts of your sales letter compares to your
competition's sales letter in percentages. You can state that yours is 100% fact and your
competition's is 55% hype and 45% fact; Or yours has 100% proof and theirs has 30% proof.

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1677. Tell your prospects that you have an exclusive early access link to a product they can buy
now and it's going to go live to the public later on. You can say you made a special
arrangement with the product owner or he/she owed you a favor. They will want to buy to
get treated like a VIP.

1678. Tell your prospects how many products and how much money you paid for the product
the person is selling in the package is much less than what you paid for it. You can even show
them screen shots of your past purchase receipts as proof.

1679. Tell your prospects that your product is similar to the product that you are promoting
for another business but you can state the differences that will persuade them
to purchase yours versus the other person‟s product.

1680. Tell your prospects that if they purchase your product that they will get tickets to a free
live event. You can make it exclusive to customers only and won't sell admission to any
non-customers for any price. So if the price of your product is a lot less than a normal
seminar ticket, it will seem like a good value to them.

1681. Tell your prospects that you entire business has changed. People will be curious as to
how. You will want to tell them about changes that will persuade them to buy. It could
be more customer service, a wider variety of products, lower prices, offering one-on-one
training, etc.

1682. Tell your prospects how many people have signed up for your product prelaunch waiting
list thus far. You can give them a prediction of how many people will be signed up by the
official launch date. You can base it on the big time JV partners that haven't presold it yet.

1683. Tell your prospects that you don't want to give the product owner of the product you
are promoting, as an affiliate, a big head but you have to tell them the great results you
received from the product. People will assume it must be good if you are hesitant to give
the product owner too much praise.

1684. Tell your prospects you were originally going to sell so many copies of your product but
now you are using it as an affiliate bonus for another product your are promoting. You
can say you already sold so many and that now there are less copies available and to buy
the other product through your affiliate link.

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1685. Tell your prospects that you tested selling your product to a small neglected list
of subscribers and it sold out. You can say you didn't expect it, so you opened up
a limited amount of copies to your main responsive list. People will think they
better order fast because it will likely sell out quicker on a bigger, more responsive list.

1686. Tell your prospects that they are getting a freebie from a person that charges a ton of
money for an event or private consulting/coaching. People will assume the freebie is very
valuable because they know if they get junk the person won't be able to sell big ticket
products to them later on.

1687. Tell your prospects as an affiliate bonus, you will give them a checkup that is related to
to the product or niche you are selling. For example, it could be a copywriting critique,
an inspection of their selling process or website, etc.

1688. Tell your prospects that you are preselling your affiliate bonus for a product that you are
promoting. You can state that so many people have already confirmed that they are going
to buy through you and there are only so many affiliate bonus packages left.

1689. Tell your prospects that you had a sales record for your latest product. You can state
this type of opportunity only comes around every 10 years or so and if they can get in
early before everyone else, they will have an advantage and benefit more before some
one takes their place.

1690. Tell your prospects that the product owner of the product you are promoting did something
unheard of to motivate you to buy and benefit from the product and you are glad he/she did.
It could be they punched you, gave you the finger, yelled at you, etc. but you won't go that
far to motivate your prospects to buy.

1691. Tell your prospects about your buying and customer statistics that will persuade people to
purchase your product. It could be that 80% of people have bought a product online, 75% have
clicked on an online video advertisement, 60% have bought due to getting free content before
reading the sales letter, etc.

1692. Tell your affiliate prospects how much the dollar amount of their commissions will
increase when the price of your product rises. For example, “On June 1st, you'll make $20
on every $40 sale. On June 3rd, you'll make $30 on every $60 sale. On June 5th, you'll make
$40 on every $80 sale, etc.”

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1693. Tell your prospects how the media is feeding us false, misleading or manipulated news
stories that your product will expose. Many people believe the media is run by big
corporations that only put out stories that help shareholder and corporate profits.

1694. Tell your prospects that the product you are promoting goes against everything that
you have ever taught them about gaining their desired benefit. People will see that it
must really work if you are promoting it against your best interests and personal profits.

1695. Tell your prospects that your affiliate bonus for the product you are promoting won't be
as exotic as some of the gurus‟ but it's actually better. For example,” I'm not able to offer
you a huge group of private label ebooks like some gurus, but I can give you a $200 rebate
on the price, which I think is better because you can buy those ebooks somewhere else with the
money and still have money left over.”

1696. Tell your affiliate prospects that the conversion rate is awesome on your front-end offer
which means tons of people are seeing your back-end or one-time offer. Your affiliates will
know that there is plenty of opportunity to make commissions on the extra upsell offers.

1697. Tell your affiliate prospects that they should use your tested, prewritten swipe file e-mail
advertisements. You can state the conversion rate of clicks they are getting and
use testimonials from affiliates that already use the swipe ads to make big commissions.
Just tell them to copy/paste, press/send and make money.

1698. Tell your affiliate prospects that you are having a contest that the top selling affiliate will
get extra commissions equal to what the top five affiliates make total. You may get more
people promoting harder to get to the top spot and make more money, even though you
will be giving away part of the profits to the top affiliates.

1699. Tell your prospects that if they purchase a product through your affiliate link that you
will mentor and help them benefit from the product. You can state that you will call
them regularly to follow-up with them through the next year to make sure they are using it
right and getting the results they want and give them the help they need.

1700. Tell your prospects that you are going to be returning one of your products even though
every time you release it, it sells out. You can say you want to help as many people as
possible, so you are going to sell it for really cheap like a buck or two. People will see
the value and might purchase your back-end offer.

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1701. Tell your prospects that your affiliate bonus for the product you are promoting is how
you recouped your own personal investments of the product. People will assume they can
purchase the product through you and use the same techniques you used to make their own
money back.

1702. Tell your prospects they won't have very much time to purchase the product you are
promoting. You can state they missed out on buying the first release of it because you thought
it would take hours or days to sell out but it only took minutes. Tell them to keep refreshing the
URL at least ten minutes before it goes live.

1703. Tell your prospects that there is no time limit on your free or fee based teleseminar or
webinar. You and the experts will teach and answer their questions as long as it takes to help
them gain their desired benefit. People will like that they won't get cut off and left hanging
if they still have questions left unanswered or don't understand something. Of course you
can also mention how your product can help them too.

1704. Tell your prospects that you are sending out your e-mail ad for the product that you
are promoting, as an affiliate, a little early so they have time to read it because you are
sure they will get bombarded with e-mails about it. People will end up being more familiar
with the offer through you and see your affiliate bonus before everyone else‟s.

1705. Tell your prospects even if they don't like one simple, tiny, minute little thing
about your product that you will refund their money, no questions asked.
You could give them examples like, “Even if you don't like the color, the font
print type, the size of it, etc., you will still get your money back.”

1706. Tell your prospects not to be afraid of automating the gaining of their desired benefit
with your product. You see, many people are control freaks and they don't want to
automate things. You can give them a list of all the benefits of automating things they
usually do manually.

1707. Tell your prospects that they can either always wish they had their desired benefit or
actively pursue it so they actually achieve it and never have to rely on just wishing for it again.
People need to use effort, i.e., like buying your product and using it. They can‟t just mentally
hope to receive their desired benefits, otherwise their dreams will never come true – they need to
take action.

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1708. Tell your prospects that your original product has been copied and added to by tons of
other businesses and there‟s the proof that it works. For example, you can state your little report
got turned into a full ebook, video course, print course and bestselling book, etc.

1709. Tell your prospects that they shouldn't just accept the launch time of the product you
are promoting. Mention the product owner has a reputation of opening his/her launch
earlier than expected and selling out faster than predicted. You can say they‟d better get up
earlier on launch day in case it's launched earlier in the morning or while most are
sleeping.

1710. Tell your prospects that this is the only time you can release your product before you go
on vacation. People will realize that they will only have a few days left because you are not
likely going to cancel a vacation with your family.

1711. Tell your prospects that they will get the resale, master resale or private label rights to
the audio/video recording and/or transcript to the live event they attended. It could
be a free or fee based seminar, workshop, seminar, webinar, etc.

1712. Tell your prospects you can give your prospects a different version of your product
that is intended for a different market or niche. You could sell it, use it as an affiliate
bonus or product bonus. Plus, if it's in a different niche, you won't create extra competition
for yourself.

1713. Tell your prospects that you are promoting a certain product or giving an unbelievable
offer to get revenge on another competing business. it could be that they copied and
stole your product idea, they use underhanded marketing methods against you, etc.

1714. Tell your prospects that the product you are trying to sell to them is useless without the
affiliate bonus that you are offering. If people believe you and want the product, they will
definitely want to purchase through your link instead of buying a worthless product
from another affiliate.

1715. Tell your prospects that you are being totally honest about the video that you want them
to watch about the product you are promoting. You can state that it has little flaws like
having a lot of hype at the beginning, it starts off kind of slow, the audio or video quality
is a little poor, etc. People will begin to trust you right away and hopefully trust you enough
to purchase at the end of the video.

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1716. Tell your prospects that they can choose to pay what they want for your product but if
they pay you over a certain amount they will get extra bonuses. For example, “If you pay
me $5 to $9.99 you get another ebook, if you pay me $10 to 14.99 you get a video course,
etc.”

1717. Tell your prospects how much money you had to pay different outsourcers to get your
resale rights affiliate bonus created. It will definitely increase the product's perceived value. Plus
you can state you recently launched a similar product in another niche and how much money
you made.

1718. Tell your prospects that if they purchase the product from you affiliate link, you will
give them your variation of using the product a different way to benefit. They will assume the
product owner doesn't teach this and you invented it from using the product yourself.

1719. Tell your prospects as an affiliate bonus, you will be their personal buddy at an upcoming
event and even give them a ticket at no cost. You could have a hotel room beside each
other, have dinner and bar consultations, introduce them to other top experts, etc.

1720. Tell your prospects all the other product struggles you had before you purchased the
product that you are now promoting. It could be you read ebooks until you couldn't keep
your eyes open, you listened to audio courses until your ears were ringing, etc.

1721. Tell your prospects that you are sending your e-mail promotion for the product you
are promoting a little early so you have time to buy it when it launches before it sells
out. People will see that you aren't getting special treatment, even though you are
a JV launch partner and more comfortable buying from someone that is at the same
level and has the same anticipation for the product.

1722. Tell your prospects all the advantages, savings and similarities an online seminar (video
webinar) compared to a live in-person seminar that you are selling. They won't have travel
expenses and even list the average costs of plane tickets, hotels, food, taxi/rental cars,
clothing costs, etc. You can state how they can still have interaction, joint venture networking
with speakers and other guests in you online seminar forum and chat rooms, they will still hear
and see the speakers and their presentations, etc.

1723. Tell your prospects you are going to give them short, specific tips or strategies and
affiliate bonuses. It doesn't have to take a huge package of products to sway someone to order
through your affiliate link. For example, your bonus could be that they find out about a service
you use where you only pay $1 per ghostwritten article or an affiliate program that pays $100 per

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lead. Those are simple, short but powerful affiliate bonuses.

1724. Tell your prospects about a huge obstacle the product owner of the product you are
promoting went through in their personal or business life and how they overcame it to be
successful at something related to the product. People will see that if someone can go through all
that, that they, themselves, can spend the money on their product to gain their desired benefit.

1725. Tell your prospects that paying for your live event is likely getting three events for the
price of one. You can state they will get triple the things they normally get at other
competing seminars. It could be triple the number of speakers, triple the networking
opportunities, triple the masterminds, triple the hot seats, etc.

1726. Tell your prospects an imaginative scenario where you absolutely had to gain the desired
benefit or something negative or dangerous would happen to you and why you would
select the product you are promoting to do it. For example, “If a doctor said I had two
months to lose 60 pounds or I would die, I would definitely trust using this diet plan.”

1727. Tell your prospects a good reason why you can only offer so many of your affiliate
bonuses. It could be you have a full schedule, you don't have enough employees or outsourcers
to handle anymore, your bank account is low because of the economy, etc. People will know that
you aren't going to offer any more later so they‟d better order now.

1728. Tell your prospects that you are describing your online product launch to a popular offline
sporting event. For example, if you were selling a self-help ebook, you could call it a
self-help-a-thon, self-help bowl, self-help series or self-help Olympics, etc.

1729. Tell your prospects that you surveyed your most recent customers on why they decided to
purchase your product. Then you can give them all the top, persuasive reasons they gave
you in the survey. It could be things like the great price, they haven't found anything better,
the extra long guarantee, etc.

1730. Tell your prospects that you aren't giving them an affiliate bonus for another product
because you are too busy working on upcoming products. People will see that your
project must be good if you aren't allowing any distractions or making extra commissions
get in the way of working on it. It will actual presell your product to them.

1731. Tell your prospects that you are selling similar products to a popular product that is

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being promoted. You can state that the creator of the similar product actually studied the
product owner of the popular product, and say the product is much cheaper than the
popular brand name version.

1732. Tell your prospects how persuasive the sales letter of the product you are promoting is
and how it easily influenced you to buy it and become an affiliate for it. You can even
bet them that they will get persuaded to buy it too once they read or view the sales copy.
People will likely just click on your affiliate link just to take you up on your challenge.

1733. Tell your prospects how one person bought your product that didn't even really have to.
For example, it could have been a husband that bought your product but his wife liked
it so much from using it with her husband that she decided to buy it for herself, even though
she could have just used her husband‟s.
1734. Tell your prospects upfront what they need first, ahead of time, to make the product
work that you are selling as an affiliate. You can say that “You first need mental motivation
before you try to use this diet plan, so I'm going to give you a motivational ebook if
you order though my affiliate link.”

1735. Tell your prospects that your product might be similar to a popular product out there by
using a similar name. Even if your product isn't similar, people will be curious to why the
name is similar and click on your link or open your email.

1736. Tell your prospects that you are very picky about choosing other products to promote to
your list that you don't create yourself. You can say, “If this product impressed me enough
to send it to my list, than you know it‟s one of those types of products that will sell
out soon.”
1737. Tell your prospects that they better order a membership to your private website before
it sells out. And even when some people start canceling their subscription and new
memberships open up, they will be at a much higher price than you can get one now for.

1738. Tell your prospects that your product was so good last time, it even sold out on a day or
at a time when most people don't purchase products. It could be on the lowest traffic
time of the day when people are sleeping, during a recession or depression, on a holiday,
on a slow weekend or on an off day during the week for buying, etc.

1739. Tell your prospects on your list they haven't heard from you for awhile because you
left the niche to pursue other markets, but you are back and you are going to teach
them new things that are related to what you learned while you were away, starting
with your new product release. People like to learn fresh, new things that will help them

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benefit from other areas in life.

1740. Tell your prospects that you have attended almost every seminar related to your niche for a
long period of years, and the information taught at these seminars aren't usually released
to the public, and you are going to be releasing the best of what you learned as a bonus for
ordering another product though your affiliate link. People that don't get a chance to go
to a lot of expensive seminars will jump on your offer, because they always feel at a
disadvantage to those that are able to go.

1741. Tell your prospects that you used just one feature of the product you are promoting and
you benefited much more than you could have ever imagined. People will assume they could
have the same benefit you got or much more if they use all the features of the product.

1742. Tell your prospects that if they purchase your product they will get your next product for
no or lower cost, than it's going to be priced at. You can increase the perceived value of it by
stating that it's going to be at least a certain high price. You can say that you only release
a small amount of products per year because you make sure they are of high quality.

1743. Tell your prospects as a bonus for ordering your product or a product through you
affiliate link, that you will give them a physical book of their choice. You can say they
can pick it from a large retailer of books online. People will like the huge selection of
niches they can choose from. They will be able to get a bonus for a niche not even related
to your product.

1744. Tell your prospects that you are going to show them a spy photo or video on your sales
letter. It could be that you took it somewhere with your phone or digital camera without anybody
knowing about it. It will make people curious and you‟ll want the secret photo or footage to be
something that will persuade them to buy.

1745. Tell your prospects to select the most important part of getting their desired benefit on
your advertisement. Give them a few choices, then tell them the one that is really important
and state why the other choices aren't that important. You just want to prove your product
will give them the most important benefit.

1746. Tell your prospects the problem with the competition's product, based on your experience
with their product and state why you started your own business and came up with your
own competing product. You‟ll want documentation that you can prove you actually
bought their product and the results were bad.

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1747. Tell your prospects that if they purchase a ticket to your live seminar and booked their
hotel, plane and other traveling reservations before a certain date, they will pay less.
It could be because you set up deals with the travel companies or there is a holiday or
major weekend event, right around the date of your event when prices are usually higher.

1748. Tell your prospects how your video course is better than your competition's written ebook.
You can say they can follow it step-by-step, there‟s little to no reading, they can actually
view exactly what they are supposed to do -- it's like being in front of a teacher or trainer.

1749. Tell your prospects you will soon be releasing your affiliate bonus for the product you
are promoting as a paid product later on. You are actually preselling your product,
using it as an affiliate bonus for a few of your affiliate promotions to your list.

1750. Tell your affiliate prospects that the sales letter to your product is so persuasive you've
had people buy your product that really didn't even want or need it. You can
even give them testimonials from those people. Your affiliates will assume if their list
is highly targeted, your product will sell great to it.

1751. Tell your prospects about some of the testimonials you received from people right
in the middle of them using your product. People will think if your product is that good
to influence people to write a testimonial when they aren't even done benefiting, they
should buy it too. For example,” I was only 4 minutes into the audio book and I just
had to write you a testimonial,” “I was only on page 5 of your ebook and had to stop
to give you my glowing endorsement,” etc.

1752. Tell your prospects that they have no reason to complain, that most of the type of products
you sell are out of reach for them because of the high prices. You can state you are offering
your product for a dollar and the reason you can do this is some of them will optionally subscribe
to your online or offline subscription product.

1753. Tell your prospects if they are undecided about purchasing a current popular product
that‟s being promoted by a bunch of affiliates out there that you will personally help them
decide if they actually need it, since you already own it. You can allow them to call you
and discuss their situation and give them a free consultation, offer them an affiliate bonus
and then if they decide to buy, you can give them your affiliate link. Just talk them into it.

1754. Tell your prospects that you discovered that some of your competitors have tried to

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purchase your product and you decided to refund their money and not allow them access to your
product. So if you had a limited number of products left and it was sold out, you can state to
them that you now have more spots available.

1755. Tell your prospects that you are opening up a small niche resale rights membership. You
can state that most resale rights membership sites offer a broad category of resale
right products and they don't provide all the products in a more targeted niche like
yours.

1756. Tell your prospects how their senses may react to the product you are promoting.
It could be exaggerated and you can state something like, “It will be music to your ears, it will be
candy for your taste buds, it will be like seeing dollars signs, etc.”

1757. Tell your prospects to purchase now and ask questions later. Your reasons could be A) the
product is going to sell out fast, B) they can join the affiliate program before all the
super affiliates send it out, C) it‟s only going to be at a lower price or trial for a short period
of time, etc. People will suspend using their buying defenses if there is a good reason.

1758. Tell your prospects that the critics of your last product have changed their mind about
you because of your latest product. People will realize it takes a really good product
to change a person‟s mind after they went on record and publicly gave you criticism.

1759. Tell your prospects that you aren't going to tell them much about the product you are
promoting because you want them to see the sales letter or video themselves and come
up with their own opinions of why one of those products would sell themselves. Sometimes
this is the best way to approach it because they will let down their buying defenses.

1760. Tell your prospects that this product launch isn't just an ordinary one they see a few times
a day online. You can say it will make history, break records, create a new niche, set
new milestones, create a new fad, make a lot of affiliates so much money, etc.

1761. Tell your prospects that just because you own a business, that you are still just like them
and have the same situation and problems. It will show them you are down to earth, human and
they will trust you better. You can say, “I have a spouse, kids, house and pets just like you. I
have bills, debt, health problems, relationship issues, etc. just like everyone else.”

1762. Tell your affiliate prospects how automated your affiliate program is, for them to promote

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it a few times, sit back and make money for years to come. For example, “Promote it once and
it will automatically follow up with people you already promoted to for a full 3 years and you
will make commissions off the new product I sell to the people you already sent it to, etc.

1763. Tell your affiliate prospects how many people in your current affiliate program are earning
over a certain dollar amount every month. For instance, “Out of 400 affiliates, 250 people are
earning over $500 or more per month in residual income.” People will like their chances if it's
over 50% and it's much better than Vegas odds.

1764. Tell your prospects that they can type a certain keyword/phrase into a search engine
and find thousands of listings of products for them to gain their desired benefits, but the
product you are promoting is from you, which they are already familiar with and you will
offer them support anytime they need it.

1765. Tell your prospects that you learned how to get the desired benefit they want when you
were still at an early age (like 10 years old) and that's what your product is based on. People will
assume that since they are now an adult, it will be easy to get their desired benefit with your
product.

1766. Tell your prospects all the experts in your niche respect the product owner of the
product you are promoting. You can state that all the expert masterminds, niche association
meetings that he/she always go to are the most greeted and popular in the guild.

1767. Tell your prospects you lost everything and that this is actually your internet business that
you started. You could have lost your business, your house, your spouse, business connections,
etc. People will see that you overcame bigger problems and were still able to gain your
desired benefits and if they purchase your product, they will have a much easier time gaining
theirs.

1768. Tell your prospects that people in the past didn't have the opportunity they now have to
gain their desired benefit; They would die to purchase your product. For example, “People
nowadays can go through a drive-through window and get their food in a car and people in the
old days had to go hunting, grow, prepare and cook their own, etc.”

1769. Ask your prospects a question like, “If someone wants to give you so much money for
doing something easy, would they?” Of course you can relate it to them getting your
freebie that is worth that amount or you could use a back-end product to
make money from them.

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1770. Tell your affiliate prospects their combined amount of benefits they could get
from your affiliate program for placing at each spot in your affiliate contest. For example,
“You would make 4th place with 40 sales, which would be $500 commissions up-front,”
“You would make up to $3,000 commissions per month in residual income,” “You would win a
new lap top,” “ I would mail your offer to my list of 1,000,000 people once,” etc.

1771. Tell your prospects that if they purchase your product, you will show them how to partner
or work with other people that already have the desired benefit they want. You could set up a
social network, use it as a bonus report, create a full product out of it, etc. Tell them that with all
the benefits they would be receiving from the one-on-one attention in helping them attain their
benefits that it's like they aren't even buying a product.

1772. Tell your prospects that your promotion should push anyone over the edge, who have been
sitting on the fence about getting your product, to finally buy it and benefit. You could use clear
evidence it works by offering success stories, video/audio proof, screenshots, etc.

1773. Tell your prospects about the product you purchased that you are now promoting as being
described as “nothing short of a miracle.” You can say you are so thankful that the stars must
have aligned right, that you saw the ad for it during a lucky streak, that it was a once in a lifetime
thing, etc. People will understand just how much the product has helped you benefit.

1774. Tell your prospects that you aren't going to make them guess what your product is about,
like most advertisements do. Say that you are going to be up-front and explain everything that
your product is about. People like it when you give it to them straight and look them in the eye.

1775. Tell your prospects to join your product early bird list if they aren't going to be
around when it goes live. You can say you're only allowing so many serious people to
get on your early bird buying list, and it's because only so many copies are available and
you don't want people that can't remember the launch date and time to screw it up for others.
1776. Tell your prospects that you brought back the product you retired because it was
so popular. Your subscribers since then, may have never heard of it and want to buy it and
the people that missed it before will want to see why you went to the trouble of relaunching
it.

1777. Tell your prospects about all the help or emergency e-mails you get from people that keep
failing at getting their desired benefits. You can say that's why you created your product
so other people won't have to go through the humility of begging for help.

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1778. Tell your prospects that you are allowing them to pick one or two products from your
entire product line if they purchase a $1 trial offer through your affiliate link. The cool thing is if
your products have a lot of value they may buy several $1 trials just to get all your
products for a couple of bucks. Of course you'll make your money if they keep their monthly
membership or subscription for the trial.

1779. Tell your prospects some of the advice or things you said to them in the past are now
wrong because of new products that have launched that you are promoting. For example,
maybe in the past you said driving traffic to your website on a consistent basis can be tough
but now it's easy with this new traffic generating software.

1780. Tell your prospects that you are promoting someone else‟s product as an affiliate and that
they should read your long testimonial on the product's sales letter. People will assume the
product has to be excellent for you to take the time to write a super long testimonial for it.

1781. Tell your prospects that some of the tips, strategies or secrets they will read in your
information product are compared to some pieces of content that are found in a really
popular information product. If people have that other info-product they will start to
experience the same feelings they had when they first read that content, which will
motivate to purchase your product.

1782. Tell your prospects that you are going to give them a freebie that will interview your top
customers that have benefited from your product. People like to read success stories
from normal everyday people than already established people getting benefits. It will
motivate them to buy your product too.

1783. Tell your prospects that you are having a sale based on a milestone in your business.
It will give people a believable explanation for you to lower your price. It could be you reached
your 10,000th customer, your 100,000th opt-in, your 50,000th affiliate, etc.

1784. Tell your prospects that your online digital product is so good, many offline businesses
want to pay you to carry it as a physical product and sell it. People know what kind of expense
that could be and it must be worth it to put that big of an investment in it.

1785. Tell your prospects all the percentage results of the benefits you got from the product you
are promoting to them. For example, “I lost 3% body fat, added 14% muscle, increased my
mile run by 30%,” etc. Plus if you use exact percents like 4.7%, it sounds even more
believable because it's hard to make up.

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1786. Tell your prospects that a large percentage of your top affiliates promoted your product
around the same time that your server was down and that you will let them know as soon as your
server is up and running again. It will motivate people to buy your product because most of the
top affiliates only promote if the product is really good. Plus it will motivate your other affiliates
to promote it because so many others promoted it and they know they almost missed a good
opportunity to make commissions.

1787. Tell your affiliate prospects that that they should go check out your joint venture blog
because two or three new affiliates entered the top 10 or 20 of your affiliate contest.
People will want to go see if they were one of the affiliates that got knocked out of the
top spots. Plus, while they are there, you can give them some advice, tools and motivate
them to keep promoting your product.

1788. Tell your prospects that your video about your upcoming product is much better than
what they are watching on TV or on the DVD. You can state it is funny, has a little violence,
will make them cry, maybe even show a little nudity, has a small amount of bad language, etc.

1789. Tell your prospects that you‟re having another seminar or webinar because many people
complained that they were overseas or on a different sleep, work and time
schedule. You want to make sure that you can help as many people as possible and
want the opportunity to be fair for the world.

1790. Tell your prospects updates of you developing and creating your upcoming product so
it will actual presell it to them. It could be like a blog diary. For example, “June 5th,
2009 @ 1:30 p.m.: We just added a brand new professional product cover to the sales letter.
June 7th, 2009 @ 5:30 p.m.: My writer just added 50 new information packed pages to the
course,” etc. It will make people feel like that are involved and they may even leave advice and
comments on your blog that will give you new ideas in the process.

1791. Tell your prospects that they more than likely feel that businesses don‟t really care about
them or if they received their benefit from their product as long as they get paid. People get these
feelings because some businesses never answer e-mails and phone calls timely or at all. You can
tell them how your business is different.

1792. Tell your prospects the spots or parts of your information product that are really important
or even critical to read. For example, “You should definitely read page 25, it's important
to listen to track 3 on my audio, it's critical to watch 3:13 - 4:17 on my video, etc.”

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1793. Tell your prospects that the winner of your affiliate contest will actually get to be the sole
owner of your product, e-mail list and website after your sale is over. They can relaunch it later,
package it with their other products, use it as a bonus, sell the rights to it, etc. It will motivate
your affiliates to try even harder.

1794. Tell your affiliate prospects the names of the affiliates and nicknames that are currently in
the top 10 of your affiliate contest. You want to use nicknames that will motivate the others
to promote more or to beat other affiliates. For example, “John 'Top Dog ' Doe” or “Jim 'In Last
Place" Bo.”

1795. Tell your affiliate prospects what kind of benefits they will get for being in the top 10 of
your affiliate contest, other than cash and prizes. It could be they will have bragging rights; It
will be proof of their success they can show their prospects. They will get exclusive JV
invitations from other businesses who have big lists, etc. and can generate a lot of traffic for
them, etc.

1796. Tell your affiliate prospects that you will give them custom made stuff to promote your
product when it launches. You can state you have many outsourcers that will do this for them, as
well as yourself. People like to have different tools above all the other affiliates because it
gives them an advantage. You could give them customer e-mail ads, graphic ads, affiliate
bonuses, websites, sales letters, videos, opt-in freebies, etc.

1797. Tell your affiliate prospects how much money you spent testing the free and fee based
traffic resources that you are recommending they use to promote your product. For example, “I
spent $50,000 testing these traffic resources and they really work.” People like to
use traffic resources that are tested, especially if an investment to use them is involved.

1798. Tell your prospects that you showed your upcoming product to one of your friends that
really has no interest in the niche you are in and they love it. Plus the person decided
he/she wanted a copy of it . This will motivate the people that don't have any interest in
your product to give it a chance.
1799. Tell your prospects that you thought you knew everything about everything about your
niche or a particular way to get a benefit until you found the product you
are promoting. Admitting somebody's product is better than your own is a real credibility builder
of the product you're promoting because it's hard to do that.

1800. Tell your prospects that your product is similar to another product that makes them think

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that it‟s easy to receive their benefits from, but is actually hard to get their benefits with it.
However, with the new version of your product, it is totally opposite of that stereotype.

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About the Author

Dr. Joe Vitale is the author of far too many books to mention here. Here are just a few of
them:

He wrote the bestseller, The Attractor Factor: 5 Easy Steps for Creating Wealth (or
anything else) from the inside out. It became a #1 bestseller twice, even beating the latest Harry
Potter book.

He also wrote Life’s Missing Instruction Manual: The Guidebook You Should Have Been
Given at Birth. It, too, became a #1 bestseller and was picked up by WalMart.

Joe also wrote Hypnotic Writing and Buying Trances: A New Psychology of Sales and
Marketing. Besides all of his books, Joe also recorded the #1 best-selling Nightingale-Conant
audioprogram, The Power of Outrageous Marketing.

Joe‟s marketing methods have made people millionaires. He‟s been involved with every
aspect of marketing, from traditional direct mail to publicity to infomercials. He is the president
of Hypnotic Marketing, Inc. and is the world‟s first hypnotic writer. He created a home-study
course called “Hypnotic Selling Secrets” -- and made $450,000 in 3 days selling it online.

He's being called "The Buddha of the Internet" and, after his huge weight loss, "The Charles
Atlas of the Internet."

Known for his outrageous publicity stunts, Joe received local and national media
attention from the likes of The New York Post for “The World‟s First Canine Concert”
(http://www.canineconcert.com/) in order to promote his bestselling book: There’s a Customer
Born Every Minute - P.T. Barnum's Secrets to Business Success book.

Joe is also one of the stars in the hit movie The Secret (http://thesecret.tv/). He was seen
on Larry King Live on November 16, 2006 and March 8, 2007.

On March 6, 2007, Joe was interviewed on ExtraTV to talk about “Hollywood's Latest Craze:
'The Secret.'” On November 19, 2007, he was a guest on CNBC‟s “The Big Idea” with Donny
Deutsch: http://blog.mrfire.com/ (11/20/07 post).

He was also featured in Newsweek‟s March 5, 2007 issue, story titled: “Decoding „The Secret.‟”
He was a Keynote Speaker at the prestigious National Speakers Association Convention in San
Diego, CA in July, 2007.

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In addition to “The Secret,” Dr. Vitale has been featured in the following films: “Try it on
Everything,” “The Opus,” “Leap!” and “The Compass.” Also, coming soon to a theatre near you:
“Breaking through the Barriers” and “The Meta-Secret.”

Dr. Vitale discovered that there is a "missing secret" to success. He says many people do
everything right but still don't get great results. Why not? He says there are counter-intentions
you need to clear. He's created several ways to do just that, from his new Miracles Coaching
program (www.MiraclesCoaching.com), to the incredible method explained in his book, Zero
Limits.

Dr. Vitale's style is inspiring and informative. He doesn't speak so much as to inspire. His
mission is to help you achieve your dreams.

For access of Dr. Vitale‟s marketing expertise, sign up for his complimentary newsletter
“News You Can Use!” at his main website at www.mrfire.com

For thoughts, news, riffs and reviews by Dr. Joe Vitale ("Mr. Fire!") about marketing,
publicity, selling, hypnosis, copywriting, books, fitness, metaphysics and anything else he cares
to comment on, including healing, humor and the Internet, be sure to visit his blog at:
http://blog.mrfire.com/

Also, have you picked up your copy of my newly released book Attract Money Now? It's
FREE! (If you don‟t have it, you‟re going to want to get it.)

You can sign up and get it here at...

http://www.attractmoneynow.com

and remember, it's FREE!

To contact the author of this book,


please e-mail Suzanne@mrfire.com
or visit his website at: www.mrfire.com

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