SWOT ANALYSIS

Strengths, Weaknesses, Opportunities, Threats

SWOT Analysis is a useful technique in business planning because it allows you to assess your
proposed venture and identify viable and sustainable opportunities in the tourism market. As well, by
understanding the weaknesses and threats posed to your business, you can better manage or eliminate
these potential problems before they arise. Most importantly, by evaluating both your own business and
the SWOT of your competitors, you will maximize your ability to craft a pro-active and unique
development strategy.

STRENGTHS WEAKNESSES
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OPPORTUNITIES THREATS
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