OUTLINE OF A BUSINESS PLAN

Title Page

 Company’s name
 Logo
 Address
 Name and contact information of the company founders

Table of Contents

Executive Summary

 Company name, address, and phone number

 Name(s), addresses, and phone number(s) of all key people
 Brief description of the business, its products and services, and the customer problems
they solve
 Brief overview of the market for your products and services
 Brief overview of the strategies that will make your firm a success
 Brief description of the managerial and technical experience of key people
 Brief statement of the financial request and how the money will be used
 Charts or tables showing highlights of financial forecasts

Section l: Introduction

A. Company Background
 Name of the company
 Business address
 Correspondence address (include website/e-mail address)
 Telephone number
 Form of business
 Main activity or activities
 Date of commencement
 Date of registration
 Registration number
 Name of bank

1
  Bank account number

B. Owner or Partners Background

 Name of the owner/partners
 Identity card number
 Permanent address
 Correspondence address(include website/e-mail address)
 Telephone number
 Date of birth
 Age
 Marital status
 Academic qualifications
 Course attended
 Skills
 Experience
 Present occupation
 Previous business experience

C. Purpose
 To obtain working capital loan
 As a guide for entrepreneur to manage the business

D. General Description of The Business

 Main product or service
 Market segment
 Competitors

E. Industry Background
 Overview of the industry
 Significant trends
 Growth rate
 Key success factors in the industry

F. Goals and Potential of The Business and Milestones

 The potential of the new venture should be describe clearly

2
 G. Business Location
 Specific physical location of business premise/operations premise
 Advantage of location in helping business success (Parking, access from
roadways to facility; and access to customers, suppliers, distributors, delivery
rate, lease/rental rate, labor needs and supply, wage rates

H. Uniqueness of Product or service

 Any uniqueness or distinctive features of this venture should be clearly described

Section ll: Marketing Plan

 Marketing objectives
 Product or service description
 Industry analysis
 Target market
 Market size
 Competition
 Market share
 Sale forecast
 Marketing strategy
 Marketing personnel
 Marketing budget

Section lll: Operations Plan

 Process planning
 Operations layout
 Production planning
 Material planning
 Machine and equipment planning
 Fixture and fittings
 Manpower planning
 Overheads requirement
 Location
 Business and operations hours
 License, permits and regulations required
 Operations budget

3
  Project implementation schedule

Section lV: Organizational Plan

 The vision, mission and objectives

 Organizational chart
 List of administration personnel
 Schedule of task and responsibilities
 Schedule of remuneration
 List of office equipment
 List of fixture and fitting
 Administration budget

Section V: Financial Plan

 Financial inputs
 Project implementation cost
 Sources of finance
 Pro forma cash flow statement
 Pro forma income statement
 Pro forma balance sheet
 Financial ratio analysis

Section Vl: Critical Risks

 Potential problems
 Obstacles and risks
 Alternative courses of action

Conclusion

 The conclusion section ends the Business Plan by giving a brief summary of the main
contents, the main purpose of the Business Plan and other related points to bring the
total plan to a close.

4
Appendix

 Letters
 Market research data
 Leases or contracts
 Price list from suppliers
 Other items