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  • Time Table PMR: Advertising: - Broadcast Media

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    Rara Alifia
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    This time table outlines the topics and assignments for a retail marketing course over 14 weeks. In the first 5 weeks, the course will cover introductions to retail marketing, multichannel retailing, types of retail locations and store layouts, and customer service. Weeks 6-8 focus on pricing, challenges, segmentation, and a midterm exam. Weeks 9-14 are dedicated to a project with progress reports and discussions on assigned subquestions, culminating in a final presentation and report in weeks 15-16.

    Originalbeschreibung:

    punya mahasiswa semester 6

    Originaltitel

    Time Tab Ritel Gabungan

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    This time table outlines the topics and assignments for a retail marketing course over 14 weeks. In the first 5 weeks, the course will cover introductions to retail marketing, multichannel retailing, types of retail locations and store layouts, and customer service. Weeks 6-8 focus on pricing, challenges, segmentation, and a midterm exam. Weeks 9-14 are dedicated to a project with progress reports and discussions on assigned subquestions, culminating in a final presentation and report in weeks 15-16.

    Copyright:

    © All Rights Reserved
    Als DOCX, PDF, TXT herunterladen oder online auf Scribd lesen
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    10 Ansichten2 Seiten

    Time Table PMR: Advertising: - Broadcast Media

    Hochgeladen von

    Rara Alifia
    This time table outlines the topics and assignments for a retail marketing course over 14 weeks. In the first 5 weeks, the course will cover introductions to retail marketing, multichannel retailing, types of retail locations and store layouts, and customer service. Weeks 6-8 focus on pricing, challenges, segmentation, and a midterm exam. Weeks 9-14 are dedicated to a project with progress reports and discussions on assigned subquestions, culminating in a final presentation and report in weeks 15-16.

    Copyright:

    © All Rights Reserved
    Als DOCX, PDF, TXT herunterladen oder online auf Scribd lesen
    Markieren Sie unangemessene Inhalte
    von 2

    Time Table PMR

    Week Date Course Topics Retail Marketing Course Topics MarCom Course Topics e-Commerce Project Assignment
    4&5 Introduction to marketing
    1 Introduction to retail marketing Introduction to Ecommerce
    Sept communication

    2 12 Sept Sosialisasi PMR assignment & Time Table

    -The role of IMC in marketing Konsep E-Marketplace, Retailing


    Retail market strategy and
    3 Process Electronic Commerce: Product dan
    Multichannel Retailing
    -Media planning and strategy Services
    18 & 19
    Advertising : -Broadcast media
    Sept Types of Retail, Location and Online payment basics,Online security
    4 -Print Media
    - Store Layout issues,
    -Support media
    16 & 17 Data Collection and Analysis
    Customer Service and Customer Direct Marketing & Integrasikankonsep-konsep e-
    5 Okt
    Relationship Management internet/interactive media commerce
    Retail Pricing and Customer Sales promotion Konseppembuatan website dengan
    6
    Behavior Personal selling HTML
    Konseppembuatan website dengan
    7 Retail Challenges and STP Publicity & Public relation
    HTML
    16 & 17
    8 Mid term exam Mid term exam Mid term exam
    Okt

    9 24 Okt Progess Report and discussion


    sub question 1
    Progess Report and discussion
    10 31 Okt
    sub question 2
    Progess Report and discussion
    11 6 Nov
    sub question 3
    Progess Report and discussion
    12 13 Nov
    sub question 4
    Progess Report and discussion
    13 21 Nov
    sub question 5
    Progess Report and discussion
    14 28 Nov
    sub question 6
    15 5 Des Presentation
    16 12 Des Report

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