JAIPUR NATIONAL UNIVERSITY, JAIPUR

School of Distance Education & Learning

Internal Assignment No. 1

DMM/MBAM-I YEAR
Paper Code: MBAM/DMM-107
Paper Title: Management of Marketing, Communication & Advertisement

Max. Marks: 15

Note : Question No. 1 is of short answer type and is compulsory for all the students.
It carries 5 Marks. (Word limits 50-100)

Q. 1. Answer all the questions:

(i) Briefly explain the various elements of communication model.
(ii) How does information flows within organization?
(iii) What are the different barriers to communication?
(iv) Write a brief note on IMC.
(v) What are the functions performed by Advertising?
Note: Answer any two questions. Each question carries 5 marks (Word limits 500)
Q. 2. Discuss the importance of targeting in advertising planning.
Q. 3. Explain the various types of pre-testing methods for checking the effectiveness of
advertising campaign.
Q. 4. What are the various functions performed by advertising agencies.
 JAIPUR NATIONAL UNIVERSITY, JAIPUR
School of Distance Education & Learning
Internal Assignment No. 2

DMM/MBAM-I YEAR
Paper Code: MBAM/DMM-107
Paper Title: Management of Marketing, Communication & Advertisement

Max. Marks: 15

Note : Question No. 1 is of short answer type and is compulsory for all the students.
It carries 5 Marks. (Word limits 50-100)

Q. 1. Answer all the questions:

(i) How does adverting compliments sales promotion?
(ii) What is marketing research?
(iii) What are the factors to be considered in determining of advertising budget?
(iv) What are the function performed by Interactive agency?
(v) What is the role of ASCI?
Note: Answer any two questions. Each question carries 5 marks (Word limits 500)
Q. 1. Explain the stages of media-mix planning.
Q. 2. How does product advertising differs from service advertising?
Q. 3. What are the benefits of hiring Full service advertising agency as compared to
establishing In-house advertising department?