Proposal

OUR WORLD IN YOUR HANDS – EARTH TIME

Concept
A short animated film using techniques of claymation and editting
techniques such as montage and green screen. The animation is designed to
draw attention to the issues of global warning, intending to shock the viewer
into action to reduce the environmental impacts that cause global warming.
While most people accept that globally warming exists most people are less
willing to change behaviour and act.

Why are you producing this production?

The production is being made to respond to the task set by Viibe. Viibe
Productions is putting on it’s very first ‘BeCreative’ Moving Image Festival
BeCreative Moving Image Festival is open to all Creative Media 2nd
year students.This event will be taking place over the winter period, inviting
individuals or production teams to submit a selection of short films, stop
motion and music videos for a particular audience.

Deadline
25th January 2018

Target audience is

The target audience for this production are adults aged 25-40 years. This
deomgraphic is called generation Y and is typified by young adults
represented many different ethinic origins, employment rates are high with
most in employment. Many of them are based in London and the south east.
The generation have grown up with technology and are often seen as the
smart phone generation. They use social media in particular facebook. Their
lives are hectic and therefore they are often short of time.

What they want to see

As they are short of time they want short entertaining and informative films
that they can watch using smart technology on the go. They want to be
entertained and educated and want to access the information online.
Research has suggested that generation Y are environmentally aware and

 Proposal
most likely to be green consumers. They search on terms such as global
warming.

What you are creating based from that research

This production will be a short animation using claymation techniques to

manipulate a model of the world (globe). Using clay object the film will
attempt to show how long it took to create the world – a big bang leading to
the world spinning slowly. It will start to speed up and the oceas will creep
onto the land while the poles receed. This will be overlaid using a green
screen on a montage of pictures; as the sea encroaches on the land lapping
waves and flood scenes will be used. Facts will be communicated using text
rather than words.

Where the production will be aired (why – based on target audience)

The production will be available online via youtube. Research suggests that
this demogrphic are ‘addicted’ to their phones and use a lot of social media.
53% use social media as a mobile app and 47% use a video sharing service
such as you tube.