FlickZee

Find which Movie or TV Show

to Watch Now
Problem 1
• It’s tedious to find where to stream a Movie or TV Show on Over the Top
Media Services (OTTs) like Netflix, PrimeVideo, Hotstar etc.
• Google search will be limited & not personalized.
• The OTTs promote the content they have, not the content a user would
love to see.

Free
40 OTTs 80% Temporary
in India Subscribers Subscription

Free & Paid Have Multiple Subscriptions By telecom companies

Personal or Shared
Source: Quartz India/Pixights
Problem 2
• IMDb, Rotten Tomatoes & Meta-Critic all give flat ratings to Movies/TV
Shows
• 90% movies have rating in the range 5 to 8.
• These ratings are indecisive, especially when huge number of options are
available digitally
• Further, when watching in a group, the mutual WatchLists, personal
choices & current mood make the decision dramatically complex
• Example:
• Tiger Zinda Hai: IMDb Rating-6.1; 49% Users gave it Rating >= 8
• Veere di Wedding: IMDb Rating-3.0; 15% Users gave it Rating >=8
• Sarkar: IMDb Rating-7.7; 17% Users gave it Rating <= 6
• Bahubali: IMDb Rating-8.2; 13.5% Users gave it Rating <=6
Source Link
 The Solution
Spotify for Movies
• Save time searching for a Movie or TV
Show on every portal
• Single Subscription for different
platforms
• Recommendation system that learns
over time & suggests better movies
• Content Platform - Multiple Decisive Ratings
• Genre Rating - Comedy, Horror, Action, Story, Acting,
Direction Rating
• Audience Specific rating - Which kind of audience will
like a Movie/TV show.
• Recommendation & Discover Engine - Using Mood
Prediction, Pattern Recognition in User's Journey,
Psychographic & Geographic Segmentation, Sentiment
Analysis & predictive AI.
Market
• Disintegrated Market
• Production House Owned OTTs - No Dire Need to aggregate, since significant margins & no
cut-throat pricing war
• Consolidation will lose their brand, with shared subscription, they get to retain there Brand
Value.
• Every OTT has a unique proposition
• Hotstar - Sports, TV Shows, TV Content of Star, LifeOK, HBO
• Netflix - Original Driven Strategy Propelled by Viral Content
• PrimeVideo - Originals, Exclusives, Standup Comedies
• Zee5 - Strong focus on Regional Content
• SonyLIV - TV content of MTV, Colors, VH1 & Sports
• Voot - TV Content & Millenial Focused Originals
• AltBalaji - Millenial Focused Originals
• ErosNow - Largest Movie Catalogue, Production & Distribution House
• Hungama - 4 Originals, Bollywood Movies Distribution
Source : FICCI Frames 2018
Product (in MVP Stage)
Search any Hollywood/Bollywood
Watch it on your subscribed portal
Movie or TV Show
OTT Market Size
• By 2020, Digital Entertainment Industry will be larger than Filmed
Entertainment, just after Television & Print.

The data is as per the USD-INR rates of corresponding year. Source : FICCI Frames 2018
Business Model
OTT Subscription
• Affiliate Marketing - Drive Traffic & Increase
Subscriptions to OTTs
• Single Subscription - Club all Tier-II OTTs in a
single subscription pack so that user don’t
have to pay at multiple places and OTTs
maintain their brand value as well
• Micro OTT Packs - Micro-OTT packs
customized for every user like
• 7-day Comedy Pack,
• 15-day All Originals,
• 15-day SitCom Special,
• 1-month Regional Subscription,
• 1-month Manoj Kumar Specials,
• Oldies Packs
Movie Promotions
• Media Sales - Selling Ad Units on the website
to promote Teaser/Trailer for Theatrical
Release, OTT Release & TV Premier
• 360° Movie Marketing -
• Become a specialized digital marketing
agency knowing digital marketing,
understands entertainment industry
• Use product’s granular data, re-targeted
audience & recommendation system
• Help production houses in all aspects –
Investment, In-Market Audience
Targeting & Distribution
Unit Economics
OTT Subscription & Affiliate
• Subscription Revenue - $60 million
• Subscribers - 7.5 million
• $8 - per year value of a user for All OTTs
combined
• If we help capture a user and take 15%
commission - $1.3 per converted user
• Estimated - 6 million monthly users by
2020
• Worst Case - Our User Conversion is 1%
• Value Per User: $0.013 per year
• Revenue: $0.9 million per year
• Best case - Our User Conversion is 10%
• Value Per User: $0.13 per year
• Revenue: $9 million per year
All Conversion as per 2017 avg. value of USD-INR. Source : FICCI Frames 2018, TheMediaAnt
Movie Promotions
• $3.36 CPM for display ads (will be higher for
video ads)
• 2 ads per page
• Estimated - 6 million monthly users by 2020
• 3.5 page views per user
• Revenue: $1.7 million per year (USD 0.3 per user
per year)
• 360° Movie Marketing
• 365 Movies released in 2017
• Average Budget $7.6 million
• 10% in Overall Marketing out of which 20% in Digital
• Digital Movie Marketing Industry - $56 million
• We will Capture 15% of the Market Share by 2020
• Revenue - $8.4 million per year
Vision
• We want to ease up decision making in entertainment
• Help users in What to Watch & Where to Watch it.

OTT Content & OTT Subscription

Aggregator Recommendation &
Platform Movie Promotions

Disintegrated Market Multiple Ratings Single OTT Subscription

A Critical Problem Discovery & Recommendation Micro OTT Packs
Engine 360 Movie Marketing

Initial Customers Sticky Product Monetize

Competition
• First Mover Advantage
• Proprietary Content
• Best-In-Class Recommendation
Engine

BookMyShow - Our closest competitor, is a

movie ticketing platform, doesn’t give
information on Where to Watch Movies/TV
Shows online
Progress so far
• Product
• Basic search product ready - Search 1 lakh Movies & TV Shows, over Top 21 OTT
Media Services in India - Launched in July, 2018
• Strong Focus on Content
• Growing 2x every month -
• Run Rate of 400 users in October only on the MVP,
• Blog contributes 20%
• Aim to reach 100k Users by October, 2019
• Traction on Social Media
• FB – 280 Likes
• Instagram – 80 followers, Average 20 likes per post
Product & Marketing Next Steps
Product
• Website development - Focused on
Search and Discovery
• Where-to-Watch Widget - A widget
which movie reviewers can put on
their site & later earn through it
Marketing
• Content - Movie Overview Content, Movie
Collections & Blogs, Guest Blogging
• Forum Marketing - Quora & Reddit
• Social Media - Engage with Tastemakers
like Celebrities, Movie Critics & Industry
Pioneers, Influencer Marketing
• Organic PR - Guest posts on small News
sites & low profile movie critics, get
reviewed by startup analysts
• Video Marketing - Posting collection
videos on YouTube
 Fund Requirements
• Fund Requirement - USD 62k (18 months)
• Tech Co-Founder’s Salary - 12.2 k
• Tech Team - 22 k
• Core Product, Site & SEO Optimization
• Content - 17 k
• Movie Overview, Collections, Blogs
• Marketing - 5 k
• Link Building, Influencer & Forum Marketing
• Long Term Experiments - 5 k
• Expanded Ratings
• Recommendation Platform
• Product/Tech Tools - 1 k

• Expected Dilution - 10%

As per the latest USD-INR conversion rates of 2018

Team

Divyanshu Shukla Navneet Singh Chouhan

-4 years experience as Product Manager & Growth Manager
-SEO, Product Management, Business Development &
Content Marketing
-CarDekho, Holidify, FunctionSpace
-IIT Hyderabad
-10 years experience in building scalable systems & websites
from groundup
-WebApps, NodeJS, Mongo, PHP, JS, SOLR, WP, AWS
- CarDekho, W3Care, Swastik, Mindurge
-Aryan International College of Engineering

Contact Us at divyanshu@flickzee.com