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Well the main objective of this study is to understand the joint impact of self-
awareness and the gender of consumers in their perceptions of brand / style / trend
/ etc ... The impact of the theory of self-concept is inextricably connected with the
perceptions of the brand and brand choice of these consumers. According to the
theory of self-congruence (Sirgy 1982). We try to make consumers aware of how
they are manipulated, informed and aware of their decisions and the number of
options they abandon when they marry some type of brand /style /etc ...
WHY IS IT IMPORTANT?
The issue we chose is a social and economic one as it concerns almost all the
people that are currently involved in social media. However, we chose to see it not
from the economic perspective, but from the social one. The problem we chose is
how social media encourages consumerism. This is huge issue because most of
the time users are not aware of how they are constantly being monitored by huge
brands in order to be perfect targets for whichever product they are
selling, excluding the fact that a lot of the times, they don't necessarily need them.
It is important to state the obvious, what you see in social media is not the real life.
All those famous people users see advertising a miracle product that helped them
lose weight or wonderful bracelets that help you sleep better are full of lies. Brands
know that being a celebrity sells and therefor pay them thousands of dollars to
advertise products that may have nothing of what they promise. Still, many users
fall for this celebrity marketing and end up paying hundreds of dollars on products
that don’t really work or they don’t need, just because they saw their favorite singer
using it.
In conclusion, we chose this topic because we are aware of the huge number of
people that are active on social media and the constant exposure they have
to adverts, whether they know it or not. We believe it was important to share this
information for people to realize the huge impact consumerism has on one's self
and how social media is one of the main platforms that encouraged this by allowing
brands to monitor and target their users. Consumerism is inevitable, almost
everything we do is somehow linked to it, food we buy, places we travel, music we
listen to are some examples of how we contribute to a consumer society. The key
is to be informed and use it wisely in order to truly satisfy one’s needs and wants
and use social media to its full advantage, not as a brand, but as a user.
SOURCES:
KEYWORDS
1) Social media:
2) Consumerism:
We chose these key words because they are related to the issue
we chose; how social media encourages consumerism. They are relevant and
can be found in the problem itself. According to the UNESCO thesaurus this are
some related terms with social media and consumerism.
We also looked for these terms in an online thesaurus (Thesaurus.com) and this
are the best descriptions that best fit our topic:
1. Consumerism: A modern movement dor the protection of consumer
against useless, inferior, or dangerous products, misleading advertising,
unfair pricing, etc.
SEARCH STRATEGY
Looking for several ways to do our search reference, this was that we liked:
Since it was the one that brought us more successful results to what we were
looking for, because other of the search strategy are, they went wrong, with many
references, with very little subject about what we really wanted.
These were our previous proposals:
But it happened that with the first reference we obtained 21,848 results and it is
very many.
(consumerism OR consumer) AND (social media OR society) AND
(marketing) AND (product) AND (affect)
With the second reference we get less, but 687 are still too many.
(Consumerism) AND (social media OR society) AND (market) WITH
(product)
With the third reference we get less, but 181 are still so much.
C--> CURRENCY:
Our blog perfectly applies to currency because we try to make our publications
daily and of recent and interesting topics for all public, when our information is of
the network we try and we make our links keep working and in this way our readers
can investigate and know more on consumerism applied in all areas.
R--> RELEVANCE
Our blog counts with relevance, since all our publications are published with
respect to the subject that we chose, we try that the provided information is the
appropriate one and has a great impact for the people that are reading us and, in
this way, show more interest, and in this same way, we try to make our information
fully comprehensible in order for readers to be informed about social media and
consumerism.
A-->ACCURANCY
As with other points, we review each of our publications to avoid having
orthographic errors, in the same way we avoid leaving the context of the
publication and link each topic with a website where you can verify that the
information that we writer is verifiable
P-->PURPOSE
Our blog has the clear purpose of demonstrating the effects that consumerism
brings us, we try at all times to demonstrate why we chose this topic and persuade
the public to understand why social media or social media affects the way we
buy. Our purpose in general was to inform the reader of the relation that
consumerism has with social media.
The platform we selected was Blogger. This page allows you to easily create blogs
and add as many publications as you want. The topic we chose had to do with
social media, therefor we thought that a blog was the most appropriate platform
because of the range of people that it could reach. It is online so anyone that has
access to a computer can access it and look through it. We liked the page because
it was easy to use but it had the option to add everything we wanted from videos
and pictures to adding links that take you directly to the page where we got the
information from. It also gives the option of statistics where you can see things like
how many visits it has per day, how many followers, entries and where the main
audience is from. Our intended audience were people that are active on social
media, so an online platform was the best choice because it is likely that people
that read blogs also have other forms of social media.
Conclusion
Reference list.
Enlist all the sources used in your web site using the APA style manual.
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