Motta 1

Sofia Motta

Professor Granillo

English 103

5 December 2018

Script/ Outline

● Introduce thesis and summarize the video

- THESIS: In the commercial “Like a Girl”, Always utilizes the appeals of pathos, ethos,

and logos, as well as a feminist lens to effectively motivate not just women, but everyone

in society to reclaim the stereotype “like a girl” and turn away from traditional gender

roles. By reinventing this phrase into a term of encouragement and endearment, society is

able dissociate it with meanings of weakness and mediocrity.

- This advertisement by Always is about the phrase “like a girl” and how our perception of

that phrase has been interpreted over time to be derogatory and sexist towards females.

The message that Always is trying to convey is that “like a girl” shouldn’t be seen as an

insult but as something to be proud of.

● Discuss the actions of the people and its relation to patriarchy and gender roles

- They begin by showing multiple young women as well as a boy and a man. The director

asks them to perform all of these actions “like a girl” and they all do it in a way that its

mocking and it exemplifies we live in a patriarchal society. It also shows how we

perceive female athleticism and this works in correlation with traditional gender roles.

Include definition.

● Ethos of little girls include definition

 Motta 2

- They perform actions honestly and with determination. Appeals to ethics of audience.

Girls haven’t been exposed to bias and derogatory term yet. Difference in responses.

- Feminist lens because girls don’t view phrase as insulting/inferior. They interpret it as

being themselves

● Logos of little girls include definition

- Girls use logos when they interpret phrase. Patriarchal society has made the phrase an

insult.

- Helene Cixous Sorties: Out and Out quote. Women have become accustomed to the way

patriarchal men think, they need to change it in order to benefit themselves.

● Pathos from monologue include definition

- Changes meaning of phrase, there is nothing wrong with doing something like a girl.

Establishes idea of female empowerment and confidence.

- Sports Policy Parissa Safai quote.

● Advertisement shows idea of lifting girls up and creating a term of encouragement.

- What is third wave feminism? Claire Snyder quote

- Commercial provides message that society needs to turn away from patriarchal views and

embrace this phrase by making something encouraging for all girls