What is Marketing?
MARKETING Marketing is an undergraduate program in
the Krannert school of management. This
major has several aspects that prepare you for
KRANNERT many different careers. It allows you to use
creative and analytical skills to learn how to
sell or promote products or services to
SCHOOL OF customers. This includes brand management,
market research, advertising, and public
MANAGEMENT relations. You will learn how to target and
ADMINISTRATION connect with customers and why these
customers buy from a certain company versus
AND INSTRUCTION other competitors.
In your junior and senior year, you will
mostly take high level courses specifically for
management and marketing such as MGMT
36100- Operations Management and MGMT
42500- Marketing Research. You will also be
required to take more fundamental classes
such as ECON 30100- Managerial Economics
and ENGL 42000- Business Writing.
This is a four-year program. Students can
apply for a one-year master’s degree program.
DOES THIS MAJOR FIT YOU?
Do you like to work with people, persuade,
lead, or manage? Work with computers? Are
you analytical, prefer organization, and can
adapt to change?
If any of these describe you, then marketing
may be the right major for you! Since there are
many different aspects and career paths you
can take with this major, there are several
Holland Codes that may match. All the codes
contain an E (enterprising) for the sales and
managing side. The more analytical side of
marketing includes letters such as I
(investigative) and C (conventional) for data
research and analysis. There may also be an A
(artistic) and S (social) for the more creative
advertising and social/ PR side of marketing.
This major is typically for people who are
extroverts, take in information through 5 senses
and focus on the present, make clear decisions
based off logic and objective analysis, and take
a planned and organized approach to life and
are flexible and open to change. This is based
off the Myers-Briggs personality types test with
a type of EST J and/or P, but other variations
of types can occur for this major.
 PLAN OF STUDY
REQUIRED CLASSES AND
HIGHEST LEVEL NEEDED
Math: MA 16020- Applied Calculus II
Science: Science Selective – 6.00 credit hours
Foreign Language: none
English/Communications: ENGL 10600 or
10800, ENGL 42000- Business Writing, COM
11400- Fundamentals of Speech
Communication
Economics: ECON 25100 and 25200- Micro
and Macro, ECON 30100- Managerial
Economics
Others: STAT 22500- Intro to Probability
Models, CS 23500- Intro to Organizational
Computing
Electives: 22-23 credit hours
International Electives: 6 credit hours
CODO REQUIREMENTS
Requirements: 2.5 GPA, 12 credit hours
completed at Purdue WL, course requirement
of MA 16010 or equivalent with a C- or higher,
good academic standing, minimum of C in any
completed MAI course, minimum ACT score of
28 and SAT score of 1320, unweighted high
school GPA of 3.7 or higher, international
students must have a minimum total TOEFL
SPECIAL FEATURES
score of 88 and minimum speaking TOEFL Projects:
score of 23. Marketing program has participated in an
important project for Fulton City, a struggling
Steps to CODO: economy in a small, rural Indiana
1. Contact your Academic Advisor. community. In 2016, a group of students
2. Advisor needs to submit request travelled to the city to talk with officials and
electronically. Fill out forms and take conduct interviews in order to create an
them to the Office of Registrar. analysis of the economy and make
proposals for economic development and
POST-GRAD INFORMATION growth. In 2017, they followed up with
another project of beginning a local bakery
Need a 2.0 GPA and completed critical courses in Fulton to put their marketing skills and
to graduate for a Bachelor of Science Degree. strategies into practice in the real world.
Potential Employment: Marketing analyst, Six different student organizations involving
marketing manager, marketing representative, marketing.
public relations manager, advertising manager,
brand manager, digital marketing manager GRADUATION STATISTICS
Potential Employers: Dish Network, Shell Oil
Company, Ford Motor Company, Nielsen Holdings 2017-18 Academic Year (First Destination Data):
N.V, Amazon, General Electric, Dick’s Sporting
Good, Eli Lilly & Company, etc.  95.74% of students were employed.
 2.13% continued education.
MS Marketing is Purdue’s one-year Master of
Science marketing program. The MBA in the  2.13% other
Marketing program at Purdue’s University Krannert
Graduate School of Business is ranked #3  Average salary was $58,000.
Marketing Program in North America (Best-
Masters).