Beruflich Dokumente
Kultur Dokumente
Amarkantak JainTemple
(PTS-4 Tourism Culture)
PROJECT PROPOSAL
Date:- ______________
Name:- Arvind.Vijaykumar.Rao
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PTS4- Tourism Culture ( Amarkantak Jain Temple)
prepared after due consultation with me. The proposal has my approval
Name: ____________________________
Designation:______________________________
Address:
___________________________________________________________
________________________________________________________
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ACKNOWLEDGEMENT
Delhi for having given me a valuable opportunity to prepare this project report on
I thank my project supervisor Dr. Suhas Rao of 1601, Mumbai for having
I would also like to thank the travel and trade industry stalwarts, my family
report successfully.
Name: Arvind.Vijaykumar.Rao
Course: BTS/PTS-4
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Table of Content
Sr No Contents Page No
1. Introduction 6
2. History 6
3. Architecture And Construction 8
4. Temple Complex, Main Temple, Temple Deities, 11
Adjoining Structures Myths, Features, Murals,
Temple Personnel
A Narmada Kund 11
B Significance Of Narmada 12
C The Source Of Narmada 14
5. Festivals, Cuisine, Nearby Places To Visit, Travel 16
Information, Fast Facts, Bibliography
A Tourism 16
B How To Reach 16
C Significance Of The Temple 17
D Mai Ki Bagiya 17
E Places To Visit In Amarkantak 18
F Flora And Fauna 21
G Etymology 22
H Demographics 23
I Climate 23
J Accommodation 24
K Destination Environmental Analysis And Change 26
6. Conclusions 39
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INTRODUCTION
Amarkantak is a combination of two Sanskrit words, Amar (immortal) and kantak
(obstruction). The poet Kalidas has mentioned it as Amrakuta, which later became
Amarkantak. The Amarkantak region is a unique natural heritage area and is the
meeting point of the Vindhya and the Satpura Ranges, with the Maikal Hillsbeing the
fulcrum. This is where the Narmada River, the Son River and Johila River emerge.
Popular 15th-century indian mystic and poet Kabir is said to have meditated on Kabir
Chabutra, also called the platform of Kabir, situated in the town of Amarkantak.
Amarkantak Jain Mandir is a unique Jain Temple situated in the Amarkantak area of
Madhya Pradesh which is known for its great architecture and its great diversity.
HISTORY
The history about amarkantak reveals that during the Chendi dynasty hold the region
was followed by the kalchuris in the 10th century. The region in the earier days was
belived to be known as the ayodhya, as mentioned in our vedas, puranas that there
was a ashram for the saints of kapil muni and rishi markand. Stories from the various
books suggests that the pandavas of the mahabharat epic had spent their years of exile
here. region was later in the 15th century was handed over Baghelas and in 1808, the
bhosle of nagpur ruled out the region. Finally in went in the hands of minister of state
goverment. In the hindu mythology, Narmada is one of the seven sacred rivers of
India. Pilgrims bathe in its holy water to wash away their sins. legend has it that once
every year, the mighty Ganga comes to Narmada to take a holy dip into its water at
the place of its origin.
Puranic name of Amarkantak was Riksha parvat. It is not only the Narmada
which arises from Amarkantak, because theson River, initially referred to as
Jwalawanti of Johila, the Mahanadi and the Amadoh, which is a major early tributary
of the Godavari, all rise from within the Amarkantak plateau.Among all the sacred
rivers of India, the Narmada occupies a unique place. Legend has it that Lord Shiva
blessed Narmada with unique purifying powers. Whereas to purify himself, a devotee
requires taking one dip in the Holy Ganga, seven days' prayers on the banks of
Yamuna and three days prayers on the banks of Saraswati, the mere sight of Narmada
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is enough. A charming folk tale describes the superiority of Narmada over Ganga.
Once every year, after she herself is polluted beyond tolerance, Ganga visits Narmada
dressed like a dark woman and takes a cleansing purifying dip in its waters! Narmada,
which is more than 150 million years older than the Ganges RiverGanga and is
considered by many Hindus to be the most sacred for all the rivers of India,
Amarkantak (NLK Amarakaṇṭaka) is a pilgrim town and a Nagar
Panchayat in Anuppur, Madhya Pradesh, India.
METHODOLOGY
I have gathered all the information for the temple from internet as well as from one of
my friend who is from Madhya Pradesh.
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CHAPTER 1
ARCHITECTURE AND CONSTRUCTION.
Amarkantak, also known as "Teerthraj" (the king of pilgrimages) is located
amidst the exemplary Vindhya and Satpura mountain ranges in Madhya Pradesh.
Amarkantak is situated at an altitude of 1065 meters making it a hill station with
some of the most exquisite temples that one will ever see.
It is been said that the Son River and Johila River originated from Narmada and it is
due to this fact that Amarkantak enjoys so much historical significance."
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surrounding. This valley is popular among Botanist for huge variety of medicinal
plants. Some of them are rare by nature. After visiting temples and other holy places,
tourists have chance to visit nearby villages to experience the tribal culture and their
rituals. Surrounding villages are of Central India Tribes where we can see they life
style, housing pattern, know about their livelihood, customs, rituals, social pattern etc.
Being located in South-East of Madhya Pradesh, it shares border with Chattisgarh
state in which Achanakmar Wildlife Sanctuary forest is another wildlife attraction for
visitors.
To reach Amarkantak Jain Mandir you can go by train and also by road. Amarkantak
Express is the train which takes goes till Katni district of Madhya Pradesh and from
Katni it is a 4 hours drive till Amarkantak Jain Mandir.
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CHAPTER 2
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Narmada Kund:
Once you reach this area you can enjoy the swimming in pond and can attain to take
blessings of Hindu Gods in ancient temples. Maximum shrines are made of Kalachuri
period. However, you have to go to southern area of Narmada Kund to reach
Kalachuri temples. Such shrines are constructed by King of Kalachuri Mr. Karna
Deva. Sources say the shrine was constructed in the mid of 1042 to 1072 AD. You
must visit the Machhendra Nath temple and Pataleshwar shrine located in this area.
Keshav Narayan shrine is also the one that visitor must not miss. It was constructed
by the ruler of Nagpur City known as Bhonsle.
Significance of Narmada
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Narmada is the fifth largest river and among the five holiest rivers of India. It
is considered as holy as the Ganges (Ganga), as a legend mentions that when Ganga
was polluted due to extensive usage, she turned into a black cow and took a bath in
river Narmada to cleanse herself. Narmada has been mentioned in many Hindu
scriptures like Puranas, Ramayana, Mahabharata etc. It covers a wide area and hence
is the lifeline of the central provinces of India where it flows westwards till it meets
the Arabian sea.
A picture of 'udgam sthal of Narmada River at amarkantak', this photo is taken in the
destination of Amarkantak in the state of Madhya Pradesh in the country of India.
Bhavishya Purana mentions that Tapati, the daughter of Surya and Chaya, was
married to Samvarana, the son of Rksa who was a king of Krtayuga. Surya blessed
Tapati on her marriage and said that she would thereafter flow west from Vindhya as
a river named Narmada. Hence the present holy river Narmada is but Tapati Devi
transformed.
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Once Narada said to Yudhisthira about the river Narmada as follows: “Ganga has
more divinity in Kanakhala and Sarasvati has more divinity in Kurukshetra. But
Narmada is a holy river everywhere, whether in the villages or in the forests.
Sarasvati purifies us in three days and Ganga in one day. But the moment we see
Narmada we are purified.”
Padma Purana mentions that one who controls his organs of senses and takes fast for
one night and then bathes in this river would be prosperous for hundred generations.
This great river is hundred yojana (about 1200 km) long and two yojana (about 24
km) wide. There are sixty crores and sixty thousand holy ghats in this river around the
mountain Amarkantak. Anybody who dies by fire, by drowning or by fast on this
mountain, Amarkantak, will never have rebirth.
Narmada is known as Rewa (due to the sound of its flow), Maikalsuta (originating
from the Maikal mountain range hence the daughter of the Maikal) and Shankari
(born from the sweat of Shankar or Shiva hence Shankari). Narmada-parikrama is a
very austere journey which many pilgrims take up from the Arabian Sea in Gujarat to
the origin of the Narmada at Amarkantak. There are many pilgrimage sites across the
length of this river including Maheshwar, Omkareshwar, Nemawar etc.
There are many legends associated with the origin of the Narmada. Vayu and Skanda
Purana talks a lot on the origin and greatness of this river. It is said that once Shiva
took up a severe meditation that he started perspiring. His sweat got accumulated in a
tank and started flowing in form of a river which came to be known as Narmada.
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Another legend states that two teardrops fell from the eyes of Brahma and took form
of Narmada and Sone rivers on the earth.
As per another legend, once upon a time there was gwalin (cowherd) who had a
beautiful daughter named Narmada. Narmada daily used to carry her father’s
breakfast to the fields where he tended his cattle. There was a ashram of an ascetic on
the way to the fields. The girl used to spend some time with the ascetic. This lasted
for some time but one day the girl committed suicide for some unexplained reasons.
The ascetic used to enjoy the infusion of bhang. One day while he was enjoying his
drink, he came to know about the death of this girl. He was not able to swallow his
drink out of shock and died. A stream of water issued from his throat which came to
be known as Narmada.
Another version of this legend mentions that the girl committed suicide, finding
herself likely to become a mother, by throwing herself over the falls of Kapila Dhara.
The river then came to be known as Narmada. These legends are common in Gonds
however denied by Hindu brahmanas.
Narmada is specially associated with Shiva and many stones found near the riverbed
are worshiped as a symbol of Shiva. These stones, known as Banalinga, are usually
found in cylindrical shape which resembles with the shape of a Shivalingam. These
are much sought after among the pilgrims and are used as a worship object.
The source of Narmada – The present belief is that Narmada originates from a tank
which is inside the Narmada temple complex. Beglar reports that the original source
of Narmada is not this tank but a rivulet which is locally known as Savitri Nala. He
reasons that this Savitri Nala carries a long volume of water in comparison to the
stream coming out of the tank. The small water stream which issues out from the tank
meets Savitri Nala a little after. Beglar further says that Savitri Nala receives the
drainage of a vast country while the tank stream only gets drainage of a small country
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of about 1 km square. Also, Savitri Nala originates from a plateau which lies above
the plateau on which the present tank is situated.
CHAPTER 3
FESTIVALS, CUISINE, NEARBY PLACES TO VISIT, TRAVEL
INFORMATION, FAST FACTS, BIBLIOGRAPHY
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TOURISM
Amarkantak sightseeing is ideally considered for one full day. Most of the time,
tourists, stay for one night in this destination. Amarkantak receives large number of
tourists throughout the year. Being a pilgrimage destination, majority of them are
Hindu devotees. Apart from being a pilgrimage destination, it is also a popular hill
station. So for those who are interested in hill station pilgrim then it is the best option
in Central India. Being origin of Holy Narmada river, devotees takes this place with
great devotion and respect. While visiting Amarkantak we can see various temples,
Kapildhara, Temple of Kalchuri era & Narmada Kund from where river Narmada
originates and number of Ashrams. Hindu saints see this place with great respect and
visits for meditation and feel the holiness of atmosphere.
HOW TO REACH
By Air:
Jabalpur & Raipur are the nearest airports for reaching Amarkantak. Jabalpur is about
250kms from Amarkantak and can be reached by road & train from Amarkantak.
By Train:
Madhya Pradesh State is well connected by Indian railways network. Most of
the major railway tracks passes through this state due to its central location. All
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important cities and tourist destinations are linked with direct trains to Madhya
Pradesh like: Jaipur, Agra, Delhi, Mumbai, Bangalore, Hyderabad, Chennai, Kolkata,
Ranthambore, Udaipur, Ahmedabad, Puri, Haridwar, Varanasi etc. Their are number
of railway junctions inside Madhya Pradesh like Itarsi, Katni, Bina, Indore, Ujjain,
Gwalior, Chhindwara, Dewas, Khandwa etc. Recently luxury tourist train called
"Maharaja Express" has been started which passes through Madhya Pradesh station
like Gwalior, Khajuraho and Umaria (Bandhavgarh).
By Train:
Madhya Pradesh State border touches 5 state: Gujarat, Rajasthan, Uttar
Pradesh, Chattisgarh & Maharashtra. All these states are well linked from cities and
towns of Madhya Pradesh by road. Some major National Highways like NH-7, NH-
12A, NH-25, NH-26, NH-27, NH-69, NH-3, NH-92, NH-12 etc. passes through this
state. Major tourist destinations close to Madhya Pradesh, linked by Road are: Agra,
Jaipur, Varanasi, Tadoba National Park, Ranthambore, Raipur, Vishakhapattnam,
Ajanta, Ellora, Ahmedabad, Udaipur, Chittorgarh, Mount Abu, Chambal Sanctuary,
Lucknow etc.
Mai ki Bagiya
About 1 Km. from the auspicious Narmada kund, Mai ki Bagiya is one of the prettiest
locations in Amarkantak which is spotted with endless varieties of Mangos, Bananas
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and many other fruits along with flowery plants. It is popularly believed that Narmada
devi used to pluck flowers in this garden. Mai ki Bagiya is quite famous for large
varities of medicinal herbs and plants.
Sonmuda
About 2 km away from Narmadakund in Amarkantak is the Sonemuda which is the
origin point of Sone River. The location is awesome with its scenic beauty and is
famous as a "sunrise" point.
Kapildhara
from a distance of 8 Km of the origin of river Narmada in Amarkantak, Kapildhara is
an eye catching waterfall of 100 ft. height, famous for its heavenly feeling. It is
believed that the Kapil rishi meditated here. Adjacent to Kapildhara, there is a
beautiful garden which is another attraction for tourists.
Dudh Dhara
Fom a distance of 1 Km. from Kapildhara in Amarkantak, Dudh Dhara is a quite and
tranquil falls with only just 10 ft. high stream, famous for the scenic beauty.
Dhuni Pani
Dhuni Pani in Amarkantak is a natural Hot Spring and is been believed that the water
of the spring has an elixir like property by which it can heal the people from fatal
diseases.
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Narmada Udgam
Bhrigumandal
Around 3 Kms on a difficult forest trek route, Bhrigumandal is the place where
Bhrigu Rishi has been believed to have meditated.
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Jwaleshwar Mahadev
Dhuni Pani in Amarkantak is a natural Hot Spring and is been believed that the water
of the spring has an elixir like property by which it can heal the people from fatal
diseases.
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The ancient temples of Kalachuri period are in the south of Narmadakund, just behind
it. These were built by Kalachuri Maharaja Karnadeva (1041–1073 AD)
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also enjoys the reputation to have the origins of the two large rivers, Narmada and
Sone.
Beglar visited this town in 1873-74 and reported that Amarkantak was always
crowded with the pilgrims who pay a visit either on the way to Jagannath Puri or after
returning from the there. Beglar identified Amarkantak with the Amarkuta which
finds a mention in the Meghaduta of Kalidasa.
The books further mentions that at the time of an eclipse, all kinds of holy things
converge towards Amarkantak. Those who take bath in Jvaleshvara will enter the
heaven. The dead will have no rebirth. Those renounce their lives at Jvaleshvara will
live in Rudraloka till the time of the great deluge. In this valley live the Devas known
as Amaras and numerous sages. Amarkantak kshetra has a circumference of one
yojana, about 12 km.
Etymology
Demographics
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CLIMATE
Amarkantak is a hill station where temperature remains good in compare to
plains of Central India. It has a subtropical climate. Like most of north India it has a
hot dry summer(April-June) followed by monsoon rains (July-September) and a cool
and relatively dry winter. The average rainfall is about 1,370 mm (53.9 in). It
decreases from east to west. The south-eastern districts have the heaviest rainfall,
some places receiving as much as 2,150 mm (84.6 in), while the western and north-
western districts receive 1,000 mm (39.4 in) or less.
Amarkantak is a popular pilgrim destination. Although it is a hill station but
more popular as a pilgrim destination. Being a important tourism region and sacred
place it is visited by tourist through out the year by tourists and holy saints. Most of
the visitors prefer to visit in winters and summers season as these are the best time for
tourism activities in nearby tourist attractions and climate also favors traveling. Best
time to visit Amarkantak is from August to April. During winters and summers its
near by tourist destinations like Kanha national park, Bandhavgarh Tiger Reserve
remain open for visitors so tourists makes their plan according to cover nearby tourist
attractions along with Amarkantak. During monsoon season, it receives healthy
rainfall and its surrounding greenery attracts nature photographers. Despite of this, if
visitor wishes to visit in odd time, he/she can visit as it is open throughout the year for
pilgrims and tourists.
ACCOMMODATION
For accommodation, one can find hotels in Amarkantak. It is not a big city but
a small town. There are few budget category Amarkantak hotels and only one good
category standard hotel of Madhya Pradesh State Tourism Development Corporation.
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Hotel Holiday Homes in Amarkantak is the best option to stay. It is the best option
for stay, offering both Air-cooled and Air-conditioned category rooms
The major Jain temple in the region is sarvodaya Jain temples. This temple is
under construction. It is considered a construction marvel. Cement and iron have not
been used in this temple and the weight of the idol to be placed in the temple is
around 24 Tones. A lot of money is given by many Jain pilgrims to make this site is
world heritage. This temple in the India is unique types because of it is heavily deity.
This is visited by lot of the religious peoples due to its pleasant location.
Madhya Pradesh's love for poha is widely known, but that's not all the central state of
India has to offer. Make a trip to the region and you will soon learn that it is a food
haven for vegetarians and non-vegetarians alike, and the passion for food runs deep in
the veins of its people. It is not at all surprising to walk down a narrow lane and find
yourself losing all inhibitions and indulging in crisp jalebis, piping hot samosas with
tangy chutney, Khasta Kachori, or the most-loved local street food - Bhutte Ka Kees
(corn kernels cooked with milk and spices).
If you are a street food lover then Indore is bound to lure you into its spell. Here,
there is a street called Sarafa which is dedicated to serving lip-smacking snacks,
namkeen, chaats and decadent sweets like Khopra Pak, Peda, Lavang Lata, Kusli,
Malpua, Rabdi and Imarti till 2 at night! These local delicacies can also be savoured
in nooks and corners of other cities such as Bhopal, Ujjain, Khandwa, Gwalior, etc.
Hotels in Amarkantak
Amarkantak Hotel, Lodge and Resort- 9424973602
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extended framework, which they termed SCEPTICAL1 analysis. This acronym stands
for Social, Cultural, Economic, Physical, Technical, International, Communications
and infrastructure, Administrative and institutional, Legal and political. Lockwood
and Medlik (2001), Bulhalls (2001), Vogel (2001), Cooper and Gilbert (1998) and
Vanhove (2001) also give some interesting and delicate insights in discussing the key
macro environmental factors affecting the travel and tourism industry. In her analysis,
Auliana Poon (1993) explained the issues of radical changes and found out that a new
tourism was developing to replace the old tourism based on mass tourism. The five
key forces (consumers, technology, production, management and ‘frame conditions’)
which had served to create mass tourism in the first place were themselves changing
to create the new tourism. The Porter (1980) model emphasizes the competitive
forces of enterprises and (to a lesser extent) of destinations, and the related generic
competitive strategies. Porter (1990) model emphasizes the home environment and
related determinants.
Destination environment changes with the passage of time and so the planning
process. Planning process generally changes from active to reactive as tourism
develops into mass tourism (Butler 1992; p.39). There is a need to continually review
strategic objectives because the environment is always changing. The purpose of
strategy is to make an organization/ destination to fit into its environment. By
achieving this, the probabilities that it will survive and prosper are enhanced. There
are a number of areas of which we need to be aware in order to effectively implement
a strategy for a travel and tourism destination. Implementation of a destination
development strategy typically involves the (i) adequacy of a destination’s resource
base; (ii) the readiness of the destination’s culture and structure to undertake the
proposed strategy; (iii) the management of any changes that are needed to implement
the strategy; (iv) the extent to which the organization positions itself in respect to its
geographic coverage and international presence.
1
SCEPTICAL Analysis stands for Social, Cultural, Economic, Physical, Technical, International,
Communication and Infrastructure, Administrative and Institutional, Legal and Political Analysis with
exhibited factors.
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development procedure and as such seeks a balance between these two. Of late, all
places accept the increasing contribution of technology as a key factor of all business
and economic activities and in tourism the technological environment has an
extensive role to play with respect to each element and jointly with all.
The present study was intended to bridge the gap in the information relating to
estimated number of visits including overnight and same day visitors, and profile of
visitors, their expenditure pattern, purpose of visits, etc. The field survey in the State
was conducted for a period of 12 months in all districts of the State. A sample size of
600 visitors per district per month per destination was fixed for the destination
survey. When there is more than one destination in a district, the sample size has been
distributed more or less in equal proportion. The State level data has been derived by
aggregating the district level data for all the 4 districts. A sample size of 400 visitors
per district per quarter was fixed for interview at the exit points of the headquarters of
each district. The State level data has been derived by aggregating the districts level
data for all the 4 districts. The field survey was conducted for a period of 12 months
during June 2011 to May 2012 at selected destinations. In a particular month at a
particular destination the survey was conducted for seven days covering two specified
weeks. For collection of information four questionnaires were developed. These are
€Accommodation survey (Quarterly), €Accommodation survey (Monthly)•, €Short
survey at Tourist Destinations• and €Tourist survey at exit points•. Data collected
from field surveys was analyzed and estimates for various parameters were made
using a pre-determined estimation procedure. The methodology envisages three stage
sampling. The first stage units were the towns important from tourism perspective,
the second stage units were the tourist destinations in the selected town or linked to
the selected town, and the visitors within a tourist destination was constitute the third
stage units. Weather condition in Sikkim is one of the major determinants of tourist
arrival. In case of Domestic Tourists; the survey findings suggest that peak month for
overnight and same day tourist visits was May. Overall, lowest arrivals of domestic
tourists were measured during the months of August and February. Furthermore, In
the case of Foreign Tourists, a peak month for overnight tourist visits for Sikkim was
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April. Whereas there were no same day visits were made by foreign tourist during the
year 2011/2012. The total numbers of leisure tourists (571912) were higher than non-
leisure tourists (83562) during the year 2011/2012. The maximum number of leisure
tourists and maximum number of nonleisure tourists visited Sikkim during the month
of May. Furthermore, In the case of same day visitors the survey findings suggest,
total numbers of leisure tourists (146741) were higher than non-leisure tourists
(42060) during the year 2011/2012. The maximum number of leisure tourists visited
Sikkim during the month of April, whereas maximum number of non-leisure tourists
visited Sikkim during the month of July. Total numbers of leisure tourists were higher
than non-leisure tourists during the year 2011/2012.Hotel was first choice for the
domestic tourists, followed by staying at friends/relatives place and staying
elsewhere.
Contribution of West Bengal state was highest (55.8%) in contribution of
domestic tourists for the state of Sikkim, followed by Sikkim itself (12.2%), Delhi
(7.4%) and Assam (5.1%). On the other hand, the contribution of others in domestic
tourists for the state of Sikkim was only 1.5%. Contribution of USA was highest
(21.0%) in contribution of foreign tourists for the state of Sikkim, followed by U.K.
with 12 %.On the other hand, the contributions of Russia and China in foreign tourists
for the state of Sikkim were only 0.8% while Netherlands and South Africa were only
0.7%. In total 644 accommodation units were available during the year 2011/2012,
including 8132 rooms. 891 numbers of employees were working in the 644
accommodation units. Out of 644 accommodation units, 333 were less than 11 rooms,
215 were between 11-20 rooms and 96 were above 20 rooms. Out of 610
accommodation units, 19 were Star Hotels, 591were Non-Star Hotels and 34 were
others. Out of 19, four were four star Hotels, 12 were 3 star Hotels and 3 were 2 star
Hotels. Out of 1283 accommodation units maximum (341) numbers of the
accommodation units were owned by Proprietor / Partnership. In the Present survey,
44% of male (age 25 ‚ 34 Years) domestic overnight visitors were selected for the
study, followed by 45 Percent female (age 25 ‚ 34 Years) domestic same day visitor.
Whereas, 39% of male (age 25 ‚ 34 Years) foreign overnight visitors; followed by
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were the major stay places for the Foreign Overnight Visitors. Restaurants were the
major eating place for the majority of the foreign overnight visitors (68.3%), domestic
overnight visitors (77.2%) and domestic same day visitors (67.1%). Most of the
domestic overnight visitors (80.4%), domestic same day visitors (78.7%) and foreign
overnight visitors (94.1%) selected the option ƒAs per expectation„.
This exploratory work aims to further the study of the interdependent bonds
which characterize the relationship between tourism and the environment, promoting
wider perspectives and a more holistic approach to environmental matters and related
practices involved in tourism, travel, hospitality and leisure sectors, which are
nowadays essential to ensure and sustain excellence of tourist destinations. That is to
acknowledge the relevance of the role that each territory and its particular
environment plays in any tourism development process while considering the concept
of a tourist area cycle of evolution and its implications for management of resources.
In this sense, the quality and the competitiveness of any local tourism industry is
submitted along time to different factors of environmental change that are not
exclusively due to just tourism production and consumption processes. In fact, alike
as one of many other economic activities competing in a territory, tourism
development needs to be planned and managed within a sustainable and integrated
framework at different spatial scales if environmental excellence of tourist
destinations wants to be enhanced and guaranteed. Sustainable development on global
and local scale basis comes forth nowadays as the renewed paradigm of an old
outlook, that is, the wise use of resources in order to guarantee development process
success in the long term run. As a new paradigm of development, sustainability has
being adopted by a growing number of local authorities and tourist entrepreneurs
worldwide. Therefore sustainable development has being seen by the tourism industry
as an opportunity competent in resources quality conservation through integrated
policy, planning and management. Thus, the basic principles which define sustainable
development are being introduced on the tourism sector during the past two decades
giving tourism the opportunity to gradually assume the challenge to put forward a
strategy towards sustainability in order to effectively contribute to sustainable
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scale. The local scale On a local scale the tourism-environment system is subjected to
two fundamental variables. The first one is the location of the destination and its
environment. Both together define the characteristics and the structure of its tourism
market, inasmuch as the environment is the support and the primordial resource of the
destination supply as well as the principal attraction for the demand that frequents it.
The second variable is constituted by the particular evolution of the location
throughout the length of the process of tourist development in its territory, which
defines in every moment the characteristics of the tourist market structure and the
extent of the environmental alteration derived from tourism practices on the
destination (Boyra, 2005). Thus, the processes of production and consumption of
tourist services assembled in a specific geographical space that is in a particular
destination enable the study of the existing interactions within the tourism-
environment system during the operational phase. As a matter of fact, the tourist
operational phase implies different production and consumption processes which
cause a series of negatives impacts on natural resources that gradually contribute to
diminish the environmental quality of the tourist destination. As a result, the
environment is defined by its duality along the tourism development process as
resources provider and at the same time as depot of multiples residues (Furió Blasco,
2002). In this sense, the study of the interactions within the tourism-environment
system during the operational phase at the destination aims to identify the existing
relationship between the tourist activity and its environment in order to improve as
much as possible the sign of their relationship. Therefore, tourist operational
assessment on a local scale is a key issue to preserve environmental excellence in a
long lasting way at the destination.
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CHAPTER 4
CONCLUSION
Amarkantak Jain Mandir is a unique Jain Temple situated in the Amarkantak area of
Madhya Pradesh which is known for its great architecture and its great diversity.
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