FACULTY OF ACCOUNTING SCIENCES,

FINANCIAL AND ADMINISTRATIVE

PROFESSIONAL ADMINISTRATION SCHOOL

BUSINESS COMMUNICATION

MONOGRAPH FOR THE COURSE OF STRAIGHT

LABOR

AUTHORS
DE LA CRUZ MARQUEZ WILLIAM

REQUENA HERRERA DIANA YACKELINE

TEACHER ADVISER
Mgtr. Hilton Arturo Checa Fernández

SULLANA – PERÚ

2018

1
 INTRODUCTION

The present monograph titled Business Communication, he had aimed give

at raising awareness of the importance of communication within the company.

Communication is fundamental in daily life to establish good relationships

with other people, however we can see that sometimes this is affected because it is

not understood by both parties.

We can achieve good communication, if we are related to the topic to be

discussed, we also need to know what it is; thus leaving people to express

themselves freely, considering what was mentioned in the development of this

topic.

With this we want to give understand and give know people in general,

what would be achieved with the proper management of this information, to put it

into practice and help in our daily lives and even work environment.

2
 INDEX

INTRODUCTION ..........................................................................................2
INDEX ............................................................................................................3

1. Concept of the Communication..........................................................................4

1.1. The objective of the Communication ........................................................4

2. The Communication in the Company ...............................................................4

3. The formality of the Organizational Communication .......................................5

4. The informality of the Organizational Communication....................................6

5. The Communication Oral in the Company .......................................................6

5.1. Elements of the Communication Oral.......................................................7

6. The Communication Written in the Company ..................................................7

7. The Communication assertive...........................................................................8

7.1. Decalogue of the Communication assertive ..........................................8

CONCLUSIONS ....................................................................................................11

REFERENCES BIBLIOGRAPHIC .......................................................................12

3
1. Concept of the Communication

Man, as a social being, needs to communicate as he voluntarily and

involuntarily relates to others and to the environment in which he
develops. A first approach to the concept of communication tells us
that it is the act by which an individual establishes with another a
contact that allows him to transmit an information. Effective
communication between two people occurs when the receiver
interprets the message in the sense intended by the sender.
We can define communication as: The more or less complex
process in which two or more people interact by exchanging
messages with similar codes, using a channel or medium that acts
as a support in the transmission of information (Blanco M. &
Lobato F., 2009, p.9).
But… ¿What’s Communicate?

Ongallo C. (2007) points out: “Communicate is to exchange. In fact, in a strict

sense, to communicate is to give someone something of their own, usually an
information. Communication then involves dialogue, which implies interlocutors
accept the other as a different and autonomous person” (p.13)

In my experience in high school, I learned that to communicate with others was

very helpful, since I could know and understand others. Also currently in my
university stage is very important because so I can let myself be understood and
also understand what others communicate to me.

1.1. The Objetive of the Communication

“In general terms: the common objective of all business communications is to

provoke a reaction in the recipients of the messages” (Marketing P., 1997, p.8).

What do you want to obtain through a communication in well understood and

applied in society is to capture attention and make an impact on all the people
who have received the message.

4
2. The Communication in the Company

Tarodo C. (2014) points out: “The Communication in the company is the process
by which the people who make up the companies transmit information to each
other and interpret its meaning.
It is important to highlight that the information transmitted by the companies is
distributed throughout all its hierarchical levels, giving rise to internal
communications, which are those that are made between the people inside the
company, and external communications, which are those that are they perform
between people who are inside the company with people who are outside the
company. Among the latter are customers, suppliers, Labor Inspectors, Tax
Inspectors, etc.” (p.34)

The importance of external communication is evident and should not be separated

from internal communication, since the correct running of the company requires
the coordination of both. All external communication processes have the same
objective: to make the product or service known. (Blanco M. & Lobato F., 2009,
p.39)

The communication within the company is considered of great importance,

because without it it could not establish a bond of cordiality between the people
who work in this both externally and internally. We must also bear in mind that by
making good communication we can avoid conflicts that could be made and thus
maintain an adequate working environment.

3. The Formality of the Organizational Communication

It is established by the company itself: it is structured according to the type

of organization and its goals. It is controlled and subject to rules. Among
the best known media in the field of business is the memorandum-written
correspondence-between departments; meetings with written agenda and
previously delivered, email through computers on the Intranet, among
others (Castro A., 2014, p.6).
Saying it is a formal communication does not just mean the way we express
ourselves when speaking. A good formal communication is also the management
of facial and body expressions. Everything starts from the way we dress, in

5
addition to what position we adopt, the movement of our arms. This will help us
to know what is going through the listeners' minds and to know if they are
satisfied. For if we are aware of what these think we will know we have to
improve.

4. The informality of the Organizational Communication

This style of relationships is based on spontaneity, not hierarchy; it arises
from the social interaction between the members and the development of
affection or friendship between people; although affective ties are not
necessarily established with the people around us at work. Informal
communication can benefit or harm companies, depending on how it is
used. On the one hand, it can be positive, because it helps group cohesion
and gives feedback on different aspects of the work carried out. On the
other hand, it can be negative, because rumors, gossip or gossip are
distorting productivity and do not help; they only delay and harm people
and the organization in which they work (Castro A., 2014, p.19).
"Thus, communication, together with its means and methods is an infinite subject,
but in general, everything centers around one of the activities that human beings
do not usually practice: LISTEN" (Castro A., 2014, p.17).

If we do not act and we do not express ourselves in an appropriate way, the person
or persons with whom we are dealing with will take a terrible impression not only
of ourselves but also of the company to which we are representing. But sometimes
this informal communication can also be positive because that way we will get
more confidence with that group of people, but that does not mean that it stops
being negative.

5. The Communication Oral in the Company

Pavía I. (2013) points out: "Unlike other animals, humans can communicate
through the use of words. Due to the characteristics of the environment that
surrounds them, it is advisable to have a great command of communication, either
orally or in writing. Therefore, those who do not have it limit their personal and
professional relationships" (p.7).

We have the ability to communicate with each other either orally or in writing, it
is very important because thanks to this we can make our point of view known to

6
others and at the same time listen to different opinions which will help us to
develop our capabilities in different aspects.

Elements of the communication oral

In order to maintain good communication with people around us we have to take
some steps to follow that we will see below and that are of utmost importance for
the day to day.

Communication is a complex process and depends on many factors.

However, a series of elements that normally occur in any act of
communicating can be extracted from said process.

These elements are:

- Message: it is composed of the different information that the
sender transmits through codes, keys, images, etc., and that the
receiver will later decipher.
- Issuer: person who initiates the process of communicating.
- Receiver: person who receives the message issued by the issuer.

- Code: the whole set of resources that the sender uses to elaborate
the message, such as images, keys, language, etc.

- Note: sender and receiver must have the same code so that the
message is understandable.
- Channel: means by which the sender sends his message to the
receiver. This channel can be graphic, written, oral or auditory.

- Context: refers to the situation surrounding the communication

process.
- Noise: signal that mixes with the message.

- Filters: mental barriers of people, which depend on values,

experiences, prejudices, etc., both the issuer and the receiver.

- Feedback or feedback: action to return the information from the

receiver to the issuer (Blanco M. & Lobato F., 2009, p.11).

7
 6. The Communication Written in the Company
A good administrator must and must know how to write a document whatever,
since all the documents are important at the time of writing because with a bad
writing the receiver will not be able to capture the message that he wants to send.

The company, for its growth and survival, needs to be continuously

in relation to the environment, both external and internal.

This relationship uses communication as its main means, since it

facilitates the exchange of any type of information.

In the company, several types of written communication coexist

depending on whether the message is destined inside the company
or outside, the number of people involved (individual and
collective), according to the document used as support (letter, card ,
printed, report, etc.), depending on the writing system used (normal
writing, Braille system, etc.), according to the technological
medium that is applied in the creation (manuscripts, typed texts,
copies, etc.) and in function of the system used in the transmission
(traditional mail, email, fax, etc.). (Blanco M. & Lobato F., 2009,
p.93).

The Communication Assertive

Castro A. (2014) points out: The communication process seems simple, but is
interfered with by several variables, such as noise during the sending
(misrepresentations of the message or rumors) or personal noises (rodeos),
insecurity, shyness and low self-esteem"(p.23).

Then, the ASSERTIVE COMMUNICATION is the timely and

direct response, which respects the position of itself and that of
others, which is honest and measured to those involved, although
without aggressive features towards others; in short, it is to walk in
the "shoes of the other, as well as in their own". The latter implies
not wanting to impose our positions or ideas on others. (Castro A.,
2014, p.24).

DECALOGUE OF THE COMMUNICATION ASSERTIVE

1. When you wake up every morning, learn to start the day with a
positive thought.
2. Plan your day and prioritize what is relevant or irrelevant.
8
 3. Your co-workers, subordinates and bosses will appreciate you
arriving at your office with a "good morning" smiling.

4. Ask your subordinates for their work, their family, their well-
being; interest for them.

5. Be respectful of others, courtesy does not detract from your

authority.

6. Always look people in the face, both when giving good and bad
news, reward in public and reprimand in private.

7. Respect the privacy of those around you, do not try to find out by
bad what they do not want to tell you for good.
8. Encourage your co-workers with words of encouragement.
9. Try to always see the positive side of things.

10. Never forget to be responsible for your own actions: do not

blame others for them. (Castro A., 2014, p.32)

Thanks to the above, it is considered relevant to rescue two very important

concepts for any communication process: self-esteem and assertiveness. Since
without these two very important factors we could not be assertive not only
personally but also with everyone around us. We have to have adequate self-
esteem in order to be assertive.

9
 CONCLUSIONS

Communication has great importance in our lives, because without it we could not
communicate with the people of our environment, and thus we would not be
aware of the essential that is to provide a quality service.

That is why we must have a good information management since communication

must be inside and outside the company and with this we would provide
satisfaction and new achievements for the place where we are performing our
work.

10
 REFERENCES BIBLIOGRAPHIC

Blanco, G. M. D. C., & Lobato, G. F. (2009). Comunicación empresarial y

atención al cliente. Recuperado de https://ebookcentral.proquest.com

Castro, A. D. (2014). Comunicación organizacional: técnicas y estrategias.

Recuperado de https://ebookcentral.proquest.com

Marketing, P. (1997). Comunicación eficaz con la clientela. Recuperado de

https://ebookcentral.proquest.com

Ongallo, C. (2007). Manual de comunicación: guía para gestionar el

conocimiento, la información y las relaciones humanas en empresas y
organizaciones (2a. ed.). Recuperado de https://ebookcentral.proquest.com

Pavía, S. I. (2013). Comunicación oral y escrita en la empresa: operaciones

auxiliares de servicios administrativos y generales (uf0521). Recuperado
de https://ebookcentral.proquest.com

Tarodo, P. C. (2014). Comunicación empresarial y atención al cliente.

Recuperado de https://ebookcentral.proquest.com

11