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FOR IMMEDIATE RELEASE

Contact: Dan Dunlop

919-929-0225
ddunlop@jenningsco.com
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Chapel Hill, N.C. - Jennings president, Dan Dunlop, presented earlier this week at the Society for
Healthcare Strategy & Market Development¶s (SHSMD) Annual Conference: Connections 2010.
The conference took place September 12-15 in Chicago, Illinois, and was attended by
management level healthcare professionals from across the United States.

Dunlop presented with Mark Shelley, the Director of Marketing and Advertising at Lexington
Medical Center in West Columbia, S.C. Their talk was titled: ³Hive Marketing: Using Social
Media to Activate Brand Advocates.´ The professional development session taught healthcare
marketing professionals and communicators how to use social networks to activate supporters
and assist in public relations, crisis communications, issue management, and managed care
negotiations. Dunlop's speech was driven by the growing use of social media in the healthcare
industry. Social media allows people with shared interests to come together in online
communities, becoming potential word-of-mouth marketers and informed brand advocates.

While attending the SHSMD Conference, Dunlop also facilitated a round table discussion on
strategies for marketing to hospital-employed and community-based physicians. The discussion
was based on an article Dunlop recently contributed to

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Jennings¶ healthcare division handles strategic marketing and advertising for hospitals, academic
medical centers, pharmaceutical firms, device manufacturers, and biotech companies. Its work
on behalf of healthcare clients has been featured in a number of industry publications including


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The Society for Healthcare Strategy and Market Development (SHSMD), a personal membership
group of the American Hospital Association, is the largest and most prominent voice and
resource for healthcare provider-based planners, marketers, and communications/public relations
practitioners nationwide. SHSMD hosts the largest and most comprehensive annual conference,
with over 1000 attendees. More than 4,500 healthcare strategy professionals have chosen to
become members of SHSMD, reflecting the organization¶s singular status in the field.

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Jennings, founded in 1979, specializes in advertising, public relations and brand development for
businesses in healthcare, higher education, financial services and the arts. Using both consumer
anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a
person and a product. For more, see http://www.jenningsco.com.

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