FEASIBILITY STUDY FOR THE ASSEMBLY OF AN ORGANIC

FERTILIZER PRODUCER AND MARKETING COMPANY THROUGH RED

CALIFORNIA
(Eisenia foetida) IN BUCARAMANGA, SANTANDER

AP07-EV04- "WORKSHOP ON PREPOSITIONS AND VOCABULARY -

COMMERCIAL EXHIBITION ".

PRESENTED BY: SERGIO ANDRES PEÑA SAAVEDRA

CODE: MARKET MANAGEMENT 1668017

PRESENTED TO: CARMEN STELLA BERNAL REY

TEACHER

MARKET MANAGEMENT TECHNOLOGY

SIGN
CENTER FOR BUSINESS AND TOURISM SERVICES
REGIONAL SANTANDER
BUCARAMANGA
2018
EVIDENCIA
 TALLER SOBRE PREPOSICIONES Y VOCABULARIO- EXHIBICION
COMERCIAL

1. IN THE LEARNING OBJECT, IDENTIFY THE LIST OF POP

MATERIAL TYPES (POINT OF PURCHASE) "POINT OF
PURCHASE". ORGANIZE THEM ALPHABETICALLY AND WRITE
THEIR CORRESPONDING MEANING IN SPANISH.

 COLLARS: USUALLY FOUND ON BOTTLE NECKS

Collares: Generalmente se encuentran en los cuellos de botella.

 DUMP BIN: A DISPLAY CONTAINER, LIKE A LARGE BOX, WHICH

CONTAINS GOODS FOR SALE.

Contenedor de volcado: Un contenedor de visualización, como una caja

grande, que contiene bienes para la venta.

 FLOOR GRAPHICS: THEY ARE MADE OF ADHESIVE MATERIAL AND

ARE PASTED TO FLOORS.

Gráficos de piso: están hechos de material adhesivo y se pegan a los

pisos.

 GONDOLA ENDS: IT PROMOTES YOUR SPECIAL OFFERS AND

SHOWS YOUR PRODUCTS THROUGH BETTER VISIBILITY.

La góndola termina: Promueve tus ofertas especiales y muestra tus

productos a través de una mejor visibilidad.

 IMPULSE STRIP: IT IS POSITIONED IN PRODUCT FAMILIES. IT

WORKS BY ASSOCIATING DISPLAY PRODUCTS.

Tira de impulso: Se coloca en familias de productos. Funciona al asociar

productos de visualización.

 POSTERS: A LARGE PRINTED NOTICE, PICTURE, OR

PHOTOGRAPH, USED TO ADVERTISE A PRODUCT OR SERVICE.
 Carteles: Un gran aviso impreso, fotografía o fotografía, que se utiliza
para publicitar un producto o servicio.

 SHELF TALKERS: PRINTED CARD ATTACHED TO A STORE SHELF.

Habladores de estante: Tarjeta impresa unida a un estante de la tienda.

 STANDING SING: IT COMBINES METAL WITH PAPER OR

CARDBOARD.

Señal de pie: Combina metal con papel o cartón.

 TRANSLUCENT VINYL: LARGE PIECES OF CARDBOARD FOUND IN

THE UPPER LINEAR DISPLAYS OF RESTAURANTS OR SHOPS

Vinilo translúcido: Grandes trozos de cartón que se encuentran en las

pantallas lineales superiores de restaurantes o tiendas.

 WOBBLER: A VERY SMALL, LIGHTWEIGHT SIGN THAT HANGS

FROM A SHELF OR WIRE.

Wobbler: Un letrero muy pequeño y liviano que cuelga de un estante o

cable.
 2. CREATE A CONCEPTUAL MAP ABOUT THE READING PLANIMETRY.

PLANIMETRY

Is a measuring instrument of
plane surfaces used for planning
physical areas because 3D
spaces can be represented in 2D
maps.

Planogram Visual Merchandising Store Planning Grid Layout Loop or racetrack Layout

Distribution of products This organization is Is useful for discount or

Is a tool to achieve sales, targets on shelves must be common in
Are diagrams of fixtures and made in accordance with supermarkets and departmental stores. They allow
products that illustrate and enhance merchandise on the
floor. Also, it is a mechanism to the necessities and the pharmaceutical shoppers to walk and explore
where retail products should store’s objectives. retailers. It consists in
be displayed (usually on a communicate with customers and merchandise as they follow a
influence their decisions to buy. a linear system of
store shelf.
It is important that the shelving where perimeter traffic aisle.
store’s layout and fixtures can be
general appearance arranged vertically or
work together to attract horizontally for
A planogram defines customers and motivate creating aisles
products location and them to buy. through the store.
Advantages Disadvantages
their quantity.
-This design facilitates -This layout is
impulse buying. costly to design,
construct and
-The fashion maintain.
merchandise is
prominently displayed
on these main aisles.

Free Flow Layout

Are very flexible, they create an informal and

friendly environment. Their purpose is to
differentiate merchandise items, product
categories and departments.

Advantages
Disadvantages
*It motivates shoppers to
*The space store has an
spend more time in the store
inefficient use.
and explore merchandise.
*Traffic flow is not smooth
*It generates sales and profits
and customers shopping
through impulse shopping.
patterns could be not
predictable.
3. PERFORM THE EXERCISE ARRANGED IN THE SECTION
"VOCABULARY" THAT IS WITHIN THE OBJECT OF LEARNING
"COMMERCIAL EXHIBITION" ON COMPLETING A PARAGRAPH WITH
PREPOSITIONS. WHEN FINISHED, TAKE A SCREENSHOT AND ADD IT
TO THE FILE.