Beruflich Dokumente
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INTRODUCTION
Definition of business research: systematic enquiry, Investigation, process of gathering, recording and
analyzing data for the business decision purpose.
Scope of Business research: all types of business problem from product design to sell.
Scientific Method of research: collecting or gathering the data and analysing it.
Define problem
Defining concept
Research objective
Building hypothesis : A proposal intended to explain certain facts or observations
Testing theories
A manager has to make a choice considering various parameters to decide whether research is required or
not.
Time Constraint: research needs sufficient time and decision to take urgently.
Availability of Data: data is required for decision. Gather the loose data.
Nature of decision:
Benefit vs cost: it is important of benefit and cost.
Approaches to Business Research:
Deductive Approach:
Inductive Approach: