Beruflich Dokumente
Kultur Dokumente
INTRODUCTION
I.I Background
increasing, making it easier for human conduct any activity becomes simple.
Call it the internet, new media this one provide facilities for digging as far
as possible the information that exists throughout the world. The technology
is evolving very rapidly and are more advanced in this modern age. Can not
be denied, the internet is a matter that is needed for people in everyday life,
interact with other people without the limitations of distance and time.
These advances support the life of the people of the world including
to the radio by means of streaming via smartphone. The Internet is one form
1
From the internet this is the emerging social media as an example of one of
only as a media event to "show off" Instagram users use the media only to
follow the trends that were booming in the community. There is a sense of
our satisfaction for the users when they show off their lives through social
media Instagram. Instagram can also be linked with other social media, such
expansion of the range of information via Instagram, which aims to let more
people see and add to the knowledge about your company or organization to
quickly and easily so that the then later brought a reputation. A reputation
earned after the image is obtained, as for the image or picture of someone's
have gotten to like and comment with proven social media all information
can be received quickly and got a quick response anyway. This thing also
social media as the media information so that Instagram all information can
seconds.
2
Public Relations identical to cyber PR. because the current
and more great PR management that can be done on the internet. Thus, PR
activities can be more flexible than is done in the real world, where
linkages one is the liaison between management and the community. This
requires the skills of public relations to build the relationship between the
of Indonesia which has the task of organizing the affairs in the field of
3
by Sofyan Djalil as Minister of Ministry of Agrarian and Spatial Planning
Republic of Indonesia which also served as the head of the Agency's Land
Nationwide. Since, July 26th 2016 Ministry of Agrarian and Spatial Planning
Indonesia in carrying out every task his Government must have the
confidence of the public and one way in building trust through the existence
of information disclosure to the public. This is in line with the social media-
disseminate news coverage of related activities and things that have been
In order to carry out work of this practice, the writer chose the
accordance with the writer's field of study that is public relations. The
4
pay attention in social media that are owned as a source of information for
the public.
about spatial spread via instagram account by uploading photos at once add
consultation work plan. Of course all that information can be accepted by all
Hence the need for the activities of the management of social media to
5
Indonesia can know the voice of the will of the people, so as to maximize
the quality and performance in order to become even better in the future.
1. Execution Time:
related to social media management. During the time, writer can observe
the social media management activities and do the work provided by the
internship supervisor.
2. Place of Execution:
later, and the writer carry out internships in the social media
6
1.3 Internship Objectives
6. Increase network writer that can later be connection to the world of work
later.
achieved when has reached indicators that has been set .Indicators success in
Indonesia.
7
3. Writer come to know of the main purpose of social media management
2. Have the opportunity to put into practice all day a theory that got when
date.
8
CHAPTER II
LITERATURE REVIEW
and the various internal and external terms of public good , has
achieved Ivy Lee in Pennsylvania railroad , now the use of a concept and
activities wear your very broad public relations in various fields and
Cutlip, Center and Glen Broom, said that public relations are
organization with the public interest, and plans and executes a the
1
Scott M. Cutlip, Allen H. Center, dan Glen M. Broom.Effective Public Relations, 6th ed. New
Jersey : Prentice – Hall, Inc. 1985 hal 3
9
public importance, and implement activities and communication to win
acceptance).2
problems.
4. Created and manage two way communication based on the truth and
information intact.
2
Raymond Simon.Public Relations, Concepts & practices, 3rd ed.New York-Singapore :
John Wiley & Sons. 1984 hal 6
10
10. Interesting labor kind to become members and reduce the wishes of
11
Of the many of the duties of hold by a PR, purpose made on
The difference between the basic and the public relations (PR) that is in
public relations commercial although the government also do the same thing
3
Firsan Nova.Crisis Public Relations Bagaimana PR Menangani Krisis Perusahaan.Jakarta:
PT Grasindo.2009 hal 40
12
practice in government agencies many have name .No terms of the
there are even organization that manages government public relations se-
wisdom and certain acts and the activities of in the jobs or obligations
under dept. Of agencies goverment there are some things to implement main
1. Observe and learn about desire, desire and aspirations that is in the
4
Imam Hadiman, Karier PR The Most Wanted Job, Jakarta: Gagas Ulung Publishes. 2007
hal. 97
5
Rosady Ruslan, Manajemen Public Relations dan Media Komunikasi, Jakarta: Rajawali
Pers. 2010, hal 341-342
13
4. Give lighting and information about what have attempted by a
electronic.
The public relations have a role in determining the size of the double:
14
3. Be communicator and and as a mediator who proactive in bridging
which some things duty on a tactical in the short term , public relations
officer for the try to deliver a message and information to the general public
objectives and targets of / of america the agency that they represent. Second
strategic superior such duties and ser ( the long term ) public relations
idea this killer idea as well as creative ways to cope with succeeded in
last how the effort to create the image of or opinions the community there
15
2.1.6 Cyber Public Relations
stemmed far behind any age even as old as the history of communication
itself. public relations is a staple in the modern world in order to smooth the
public relations (public relations) online, publicists do the work using the
internet because it's easy and faster. PR activities can also be more flexible
6
Kadar nurjaman. Komunikasi dan public relations. Bandung: CV. pustaka setia. 2012. hal:
101- 102
7
Bob, Julius Onggo. Cyber Public Relations. Jakarta: PT. Elex Media Komputindo.
2004. Hal: 2
16
budget nearly the hundreds of millions, if it is done in the world of the
pass on to Real Time (instantly): can be used at any time and also
activity, at least in outline there are six potential that can be exploited
asleep every day. Through the internet PR to reach the public until
throughout world. The Internet can break through time and space.
8
Ibid
17
The things that cannot be done by any media other than the
of prospects or customers
b. Global markets. The Internet has been bridging the geographic gap,
that the feedback obtained from the PR can know and analyze what
expensive.9
9
Bob, Julius Onggo. E-PR Menggapai Publisitas di Era Interaktif Lewat Media Online .
Yogyakarta: PT. Elex Media Komputindo. 2004. Hal: 1
10
McQuail, Denis. Mcquail Mass Communications Theory. London: Sage Publikations,
2005, hal. 140
18
1. Digitalisasi in all aspects digitalisasi is a process in which all
numbers all of their codes .All of their codes which then making will
originally )
technology and tissues the internet enables the union of various form
other words , a message that shaped the text , a photo pictures , the
New media very closely related to the technology base .Cause the reason
new media often associated with the development of technology who were
Vin crosbie (2002) in his work “ What is new media” describes three
19
with someone other.Both known as mass media.Media is used as target
for communication idea and information from many people to many people
medium .This media offer the opportunity anyone to participate creative and
collectively in it.
can be sent to a number of people that which is infinite , at the same time
and any person involved in one the contents of the media can control lead
Rice has in us book Dennis McQuail also hold the opinion that it was so
specifically .On the other hand , we have to study the attribute of media in
general and see how new media appear in this provision .Contrast and
comparison media tending to upholds certain features from the media (face-
11
Vin Crosbie. What new media?. USA : Peter Lang Publishing 2002.hal.23
20
Diversity from the media new category when compared constantly
change and setting a limit clear to form their theory about a consequence
.The form of technology sometimes flourish but also often silent along with
the passing of time .However , AS Rice identified four categories main new
media share in common in the particular and distinguished by the type the
personal ).In general, contents are more secret and perishable ( for
example virus, etc ) and relations built may be more important than
information provided.
www (world wide web) are examples most significant, the internet is
21
the idea, and experience. Usually, users who wished to make the
the relation that was limited career , business and so on until on the
who has also become references of the use of social media on PR and
talks.13
12
Denis. Mcquail Mass Communications Theory. London: Sage Publikations, 2005
13
Brian Solis, Putting the Public Back in PR. 1st ed. FT Press Upper Saddle River, New Jersey
2009, xvii
14
John Blossom, Content Nation, Wiley Publishing, Inc., Indianapolis 2009, hal 29
22
group of individu can pour vision, thoughts or opinions into the devices
that can directly affect the other individual thought or opinion so that at
the very least, an individual who concerned will have a new opinion that
nowadays, many companies that exploit people who are active in social
products.
From the sense of the above researchers conclude that social media
is all activities that happened through the help of the internet to deliver
the virtual world that not only can occur within the country, but to the
foreign country very easily and quickly. Social media has several
thing the most fundamental among social media with traditional media
15
Dave Evans, Social media Marketing, An Hour A Day, Indianapolis: WileyPublishing, Inc.,
2008, Hal 33
23
2.3.2 The Characteristics of Social Media
understood easily as a bunch of new types of online media that has the
1. Participation
become invisible.
2. Openness
3. Talk (interaction)
4. Community
Social media allows the onset of fast with the Community system of
24
sharing the same interest, such as photography, political issues or in
television favorites.
5. Linkages
2.4 Instagram
“Photo sharing sites refer to Internet sites that host photo uploading and
Pinterest and Instagram have emerged as leading platforms in this area for both
Instagram photo is cut into a square shape. So it looks like the Kodak
Instamatic camera results and Polaroid. This contrasts with the common
4:3 the aspect ratio used by the camera on the mobile device.18
16
Antony Mayfield, What Is Social media?, iCrossing, 2008, Hal 5
17
Melissa D. Dodd, Ph.D. and Shannon B. Campbell, Ph.D. “A Strategic Framework for
Communicating with Generation Y via Emerging Media: A Longitudinal Examination with Public
Relations Results andImplications”. Journal Public Relations PRSA, vol. 8 no 4, 2014
18
https://id.wikipedia.org/wiki/instagram (accses on November 25th 2018)
25
2.4.1 Instagram Features
b. Effects to Photos
This feature is also not less great in Instagram. This feature has
c. Share
To share photos to other Social media, this feature had usability that
d. Love Photos
This feature is useful for liking the photos contained in your account
26
e. Popular pages
This feature to know the photos of what was popular and well-
19
Ibid
27
CHAPTER III
INTERNSHIP REPORT
Indonesia.
think that agrarian affairs not a strategic affairs so that is pretty held by an
number 5 years 1960.With the enactment of the uupa, for the first time
custom.With this also expressed agrarische wet lifted and does not apply.In
transmigration ministry of forestry and into the organization .In this period ,
28
the directorate of earth-departemen agriculture , judicial soil-departemen
registration office
was carried out by the new order government efficiency and simplification
of the organization .But this structure do not last very long because last year
replaced with home minister decree number 88 1972 , that mentioned the
union of agencies of agrarian affairs in the region .At the provincial level ,
level formed the office sub the directorate of agrarian affairs district /
municipal levels.
the president number 26 years 1988 about of the national land agency .In
line with the central theme of the national development into new order
political economic project , the need for the land as well have increased .The
main problem facing the directorate general of agrarian affairs increase hard
and complicated .To overcome these issues , the status of the directorate
agencies the department of in the name of the national land agency .With the
29
birth of the decision of the president number 26 years the 1988 , of the
Based on the resolution of the president number 96 years old 1993 , the
job of a head of the national land agency now them by the state minister of
agrarian affairs .The two organizations is being led by one person as state
minister of agrarian affairs / head of the national land agency .In the
nature , while the national land agency focus on operational around what
lasts .
1988 .The head of the national land agency them by the interior minister of
the year 2001 , duty , function , the authority , the structure of organization ,
and the decision of the president number 34 year 2003 on a national policy
policy in the field of land .A notch bpn then is reinforced during the
30
regulation no. 10 years 2006 on of the national land agency and put
leadership of President Jokowi, the of the national land agency by a unit the
constitution
affairs in the field of agrarian land / and spatial planning to assist the
agrarian .
31
3. Management / belongings the wealth of the country are responsible
32
4. The sustainability of social system , nationality and state of the
widely.
33
3.1.5 Company Logo
the handling of 4 places the purpose of land plots that you will hear
a. Prosperity.
b. Justice.
c. The sustainability
d. Harmony social.
and water.
34
of the indonesian constitution form the basis of the birth of law
agrarian affairs.
South Jakata
35
3.2 Internship Result
The following are activities that the writer did during the Internship
activity:
pages every day and then recaps them on word and excel and gives
36
of Indonesia and also prints them into news clippings. From this
online media monitoring activity, the writer knows the sighs and
3. Press Conference
21, 2018 in the media center building of the ministry of agrarian and
37
5. News Transcript
The writer listens and sees the news that has been recorded
by the director general of spatial planning and the writer edits the
photo from the news video about the Directorate General of Spatial
Indonesia
6. Minutes of Meeting
director general.
enter one news along with the edited caption for the Directorate
good news and making the public know what is the latest info on
38
8. Training Public Speaking
this event.
intern, this is because the Ministry is one of the most influential institutions
indonesia.
39
well. The writer was given the opportunity and confidence to participate
In addition the writer has also had the opportunity of making design
instagram, transkip video then upload on instagram and create content about
instagram about spatial planning. This is done directly by the writer with the
information for the public especially young users of social media instagram
40
CHAPTER IV
4.1 Conclusions
layout of the writer is placed on the publication team. From the process of
internship activities, the writer observes that the role of the publication team
because one of the social media management activities was on Instagram, all
comments from the public were responded well and also in each day the
institutions and the community will be well developed which will affect
41
publication.
Republic of Indonesia of the publication team, the writer can conclude that
Republic of Indonesia are very receptive to the writer well. The writer feel
the writers are permitted to observe, study, and sometimes even be allowed
government. The writer can implement public relations activities and can
government. Writer who were totally clueless about the governance of the
government now understand how the system and forms of work are carried
42
4.2 Suggestions
improved.
2. Mercu Buana University can add and expand good relations with
43
BIBILIOGRAPHY
Scott M. Cutlip, Allen H. Center, dan Glen M. Broom.Effective Public Relations, 6th
Imam Hadiman, Karier PR The Most Wanted Job, Jakarta: Gagas Ulung
Kadar nurjaman. Komunikasi dan public relations. Bandung: CV. pustaka setia.
Bob, Julius Onggo. Cyber Public Relations. Jakarta: PT. Elex Media
Komputindo,2004. Hal 2
Bob, Julius Onggo. E-PR Menggapai Publisitas di Era Interaktif Lewat Media
Vin Crosbie. What new media?. USA : Peter Lang Publishing 2002.hal.23
44
Denis. Mcquail Mass Communications Theory. London: Sage Publikations,
2005.
Brian Solis, Putting the Public Back in PR. 1st ed. FT Press Upper Saddle River,
hal 29
www.atr-bpn.go.id
www.id.wikipedia.org/wiki/Kementerian_Agraria_dan_Tata_Ruang_Repub
lik_Indonesia
45