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  • Multiple Regression Analysis

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    Furqan Mughal
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    A multiple regression analysis was conducted to predict purchase intentions. The analysis found that review accuracy, blog characteristics, and consumer behavior significantly predicted purchase intentions, while web reviews did not. The model explained 44.6% of the variance in purchase intentions.

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    A multiple regression analysis was conducted to predict purchase intentions. The analysis found that review accuracy, blog characteristics, and consumer behavior significantly predicted purchase intentions, while web reviews did not. The model explained 44.6% of the variance in purchase intentions.

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    © All Rights Reserved
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    10 Ansichten1 Seite

    Multiple Regression Analysis

    Hochgeladen von

    Furqan Mughal
    A multiple regression analysis was conducted to predict purchase intentions. The analysis found that review accuracy, blog characteristics, and consumer behavior significantly predicted purchase intentions, while web reviews did not. The model explained 44.6% of the variance in purchase intentions.

    Copyright:

    © All Rights Reserved
    Als DOCX, PDF, TXT herunterladen oder online auf Scribd lesen
    Markieren Sie unangemessene Inhalte
    von 1

    Multiple regression analysis

    Coefficients
    Unstandardized Standardized
    Coefficients Coefficients
    Model B Std. Error Beta t Sig.
    1 (Constant) 116.767 40.940 .430 .668
    Web Reviews .007 .000 .052 .576 .029
    Review Accuracy .002 .001 .333 .979 .000
    Blog Characteristics .011 .003 .205 .686 .006
    Consumer Behavior .0009 .0005 .507 1.607 .112
    Purchase Intentions .052 .002 .446 .757 .063
    a. Dependent Variable: Purchase Intentions

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