Beruflich Dokumente
Kultur Dokumente
Euromonitor International
November 2018
CONSUMER HEALTH IN PERU PASSPORT I
© Euromonitor International
CONSUMER HEALTH IN PERU PASSPORT II
FMCG Index...................................................................................................................................................14
Consumer Health vs Selected FMCG Industries ..................................................................................14
Socioeconomic Context ................................................................................................................................15
Population Growth Index ....................................................................................................................15
Peru vs Other Geographies..................................................................................................................15
© Euromonitor International
CONSUMER HEALTH IN PERU PASSPORT 1
Executive Summary
Consumer health registers growth even though the economy has not yet recovered
Although the country's economy has not yet recovered from climatic phenomena and
political problems, the consumer health market sales in Peru increased above the GDP
growth rate. The Global Competitiveness Report 2017-2018 prepared by the World
Economic Forum (WEF) revealed that Peru improved in four of the 12 pillars in the last year:
Infrastructure, Health and Basic Education, Technological Preparation and Innovation.
Peru allocates 5.5% of its GDP to health spending. A low percentage compared with
neighbouring countries within the Pacific Alliance such as Chile and Colombia. In 2018, the
Peruvian budget increased by 20% in comparison to 2017. Over-the-counter medications
(OTC) are in greatest demand among Peruvians because they help alleviate symptoms of
common illnesses such as flu, cold, headaches, stomach problems, muscle aches, allergies
and acidity, supported also by the high level of self-medication. According to a study
conducted by the National Society of Industries (SNI), with figures from the National
Institute of Statistics and Informatics (INEI), 62.4% of the demand for medicines is for
household consumption.
The enormous biodiversity in agricultural products in the country has made Peruvians
prefer natural and healthy products. Moreover, Peruvian mothers are increasingly aware of
the importance of providing their children with a healthy, natural and balanced diet,
avoiding chemicals and excess fat. There are also state policies related to healthy
lunchboxes for schoolchildren as well as the National Program of School Feeding (Qali
Warma), which provides elementary and primary school students with breakfasts in order
to improve their daily diet and eating habits.
© Euromonitor International
CONSUMER HEALTH IN PERU PASSPORT 2
Internet retailing has growth potential, especially in the sports nutrition category, in
which the main companies are implementing online platforms that offer e-commerce to
consumers who like to engage in multiplatform ways of purchasing. Players in other
categories also are interested in e-commerce because it is a way to compete with the
powerful pharmacies chains. More than half of the Peruvian population is connected to the
digital world, and as internet use increases, the internet retailing channel will grow.
Supermarkets and traditional channels are other ways to compete with pharmacies chains,
as well as higher penetration of independent pharmacies through strong distribution
networks.
© Euromonitor International
CONSUMER HEALTH IN PERU PASSPORT 3
public spaces in Lima and the interior of the country in order to promote healthy lifestyles
and prevent disease.
Appendix
© Euromonitor International
CONSUMER HEALTH IN PERU PASSPORT 4
products support health and this media is less expensive than television with a
considerable target audience.
In terms of packaging, most vitamins and dietary supplements are presented in tablets
and capsules, contained in plastic or glass containers, with labels including ingredients,
dosage, manufacturer and the importer or distributor. Some vitamins and dietary
supplements, such as aloe and green tea extracts, are in liquid form presented in plastic
bottles.
Distribution channels are regulated in the same way as OTC products. Distribution is
mainly through pharmacy chains, drugstores, supermarkets, direct selling and internet
retailing.
Switches
In 2018 there were no registered switches from Rx to OTC or BTC (pharmacy) to OTC
switches, nor any reverse switches of OTC to Rx (prescription) or BTC (pharmacy) to
prescription (Rx).
Definitions
The total market size given for consumer health is the sum of OTC, sports nutrition,
vitamins and dietary supplements and weight management and wellbeing.
The sum of these categories is greater than actual market size because allergy care is a
duplicate of categories found in cough, cold and allergy remedies, dermatologicals and
eye care; paediatric consumer health is an aggregate of paediatric categories in OTC
and vitamins and dietary supplements; and herbal/traditional products is an aggregate
of herbal/traditional categories in OTC and vitamins and dietary supplements.
2017 data is provisional and based on part-year estimates.
© Euromonitor International
CONSUMER HEALTH IN PERU PASSPORT 5
Sources
Sources used during the research included the following:
Summary Research Sources
© Euromonitor International
CONSUMER HEALTH IN PERU PASSPORT 6
DATAGRAPHICS
Market Sizes
Sales of Consumer Health
Retail Value RSP - PEN million - Current - 2004-2023
Source: Euromonitor International from official statistics, trade associations, trade press, company research, store checks,
trade interviews, trade sources
Source: Euromonitor International from official statistics, trade associations, trade press, company research, store checks,
trade interviews, trade sources
© Euromonitor International
CONSUMER HEALTH IN PERU PASSPORT 7
Source: Euromonitor International from official statistics, trade associations, trade press, company research, store checks,
trade interviews, trade sources
© Euromonitor International
CONSUMER HEALTH IN PERU PASSPORT 8
Distribution
Channel Distribution for Consumer Health
Retail Value RSP 2018 and Percentage Point Growth - 2013-2018
Source: Euromonitor International from official statistics, trade associations, trade press, company research, store checks,
trade interviews, trade sources
© Euromonitor International
CONSUMER HEALTH IN PERU PASSPORT 9
Competitive Landscape
Company Shares of Consumer Health
% Share (NBO) - Retail Value RSP - 2018
Source: Euromonitor International from official statistics, trade associations, trade press, company research, store checks,
trade interviews, trade sources
© Euromonitor International
CONSUMER HEALTH IN PERU PASSPORT 10
Source: Euromonitor International from official statistics, trade associations, trade press, company research, store checks,
trade interviews, trade sources
2,500
OTHERS
2,000
1,500
1,000
500
PRIVATE LABEL
0
-5% 0% 5% 10% 15% 20%
Source: Euromonitor International from official statistics, trade associations, trade press, company research, store checks,
trade interviews, trade sources
Source: Euromonitor International from official statistics, trade associations, trade press, company research, store checks,
trade interviews, trade sources
© Euromonitor International
CONSUMER HEALTH IN PERU PASSPORT 11
Source: Euromonitor International from official statistics, trade associations, trade press, company research, store checks,
trade interviews, trade sources
© Euromonitor International
CONSUMER HEALTH IN PERU PASSPORT 12
Source: Euromonitor International from official statistics, trade associations, trade press, company research, store checks,
trade interviews, trade sources
3,000
OTHERS
2,500
2,000
1,500
1,000
500
ENSURE
GENERICS
PANADOL
0
-5% 0% 5% 10% 15% 20%
Source: Euromonitor International from official statistics, trade associations, trade press, company research, store checks,
trade interviews, trade sources
Bra nds 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
Top 3 Bra nds 21.7 20.8 19.6 19.4 18.7 19.1 19.1 19.1 18.5 17.5
Priva te la be l 0.5 0.6 0.7 0.9 1.0 1.1 1.1 1.2 1.2 1.4
Others 77.8 78.6 79.7 79.7 80.2 79.8 79.8 79.8 80.2 81.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research, store checks,
trade interviews, trade sources
© Euromonitor International
CONSUMER HEALTH IN PERU PASSPORT 13
Ca te gorie s 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
OTC 1.5 1.7 1.8 2.2 2.5 2.6 2.8 2.9 3.1 3.6
Alle rgy Ca re 3.2 3.2 3.0 3.0 2.9 2.8 2.8 2.8 2.8 2.5
P a e dia tric Co n s u me r 0.4 0.3 0.2 0.2 0.2 0.1 0.1 0.1 0.1 0.2
He a lth
Co n s u me r He a lth 0.5 0.6 0.7 0.9 1.0 1.1 1.1 1.2 1.2 1.4
Source: Euromonitor International from official statistics, trade associations, trade press, company research, store checks,
trade interviews, trade sources
Ca te gorie s 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
OTC 6.5 8.4 12.0 18.6 24.8 28.7 33.1 38.2 43.5 53.8
Alle rgy Ca re 0.4 0.5 0.5 0.6 0.6 0.7 0.7 0.7 0.7 0.7
P a e dia tric Co n s u me r 0.2 0.2 0.2 0.2 0.2 0.3 0.3 0.3 0.3 0.4
He a lth
Co n s u me r He a lth 6.5 8.4 12.0 18.6 24.8 28.7 33.1 38.2 43.5 53.8
Source: Euromonitor International from official statistics, trade associations, trade press, company research, store checks,
trade interviews, trade sources
© Euromonitor International
CONSUMER HEALTH IN PERU PASSPORT 14
CONTEXT
International Contex
Consumer Health Retail Sales by Region Consumer Health in Peru
USD million - Constant - 2018 Retail Value RSP - USD million - Constant - 2004-2023
Source: Euromonitor International from official statistics, trade associations, trade press, company research, store checks,
trade interviews, trade sources
FMCG Index
Consumer Health vs Selected FMCG Industries
Source: Euromonitor International from official statistics, trade associations, trade press, company research, store checks,
trade interviews, trade sources
© Euromonitor International
CONSUMER HEALTH IN PERU PASSPORT 15
Socioeconomic Context
Population Growth Index Peru vs Other Geographies
Population Growth Index 2001-2030 Rank out of 210
Households with a Disposable Income Households with a Disposable Income Number of Internet Subscribers Number of Mobile Internet
Over USD25,000 - Peru Over USD25,000 - Lima Subscribers
Actua ls - '000 - 2017 Actua ls - '000 - 2017 Actua ls - '000 - 2017 Actua ls - '000 - 2017
1,565 1,029.9 22,993.3 20,647
6 1 s t pe rce ntile 95th pe rce ntile 82nd pe rce ntile 8 1 s t pe rce ntile
His toric Growth His toric Growth His toric Growth His toric Growth
2012-2017 CAGR 2012-2017 CAGR 2012-2017 CAGR 2012-2017 CAGR
6.5% 9.5% 59.5% 93.2%
67th pe rce ntile 87th pe rce ntile 77th pe rce ntile 89th pe rce ntile
Source: Euromonitor International from official statistics, trade associations, trade press, company research, store checks,
trade interviews, trade sources
© Euromonitor International