INTRO TO TECHNOPRENEUR DUK 5112

INTRODUCTION

The product that will be proposed here is ‘Book Stand’ by using machine laser
cutting that can carry to market.
Purpose of this product is to separate a categories of books. However a book border
exist in a market now is to plane and unattractive. This product is designed to make it more
stylish and attractive. It is light and easy to use. It is also can be as souvenir and can be use
in home, office, school, library and many more.
This product is made from galvanize plate. It was processed/machine with a high
technology machine (laser cutting and hydraulic bending) and quit tough. It has no
stained and can be produce in a large quantity.
The price of this product is RM 10/pieces. Compared with other book border in a
market now, it was a quit low and standard because it have a design and more stylish. It
also made from a good material and well machining.
The company's goal is that of a multi-faceted success. Our first responsibility is to
the financial well-being of product. We will meet this goal while trying to consider;

 the effect of our products on the health and well being of our customers (and our
staff),
 the impact that our business practices and choices will have on the environment,
and

 the high quality of attitude, fairness, understanding, and generosity between

management, staff, customers, and vendors. Awareness of all these factors and the
responsible actions that result will give our efforts a sense of purpose and meaning
beyond our basic financial goals.

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INTRO TO TECHNOPRENEUR DUK 5112

MARKETING PLAN

Since the product is produced from KKTMBP homemade manufacturing, therefore

we will be proud to market the product as the product of KKTMBP. We will add KKTMBP’s
identity to the product and sell it to the visitors as souvenirs from KKTMBP and we will
also sell the product as corporate gift of KKTMBP administration and it means that, the
college is our main target market to buy the product as corporate gift to the visitors.

Even though the concept of this business is selling home-made product, we will
promotes or advertise the products by using the banner that shows our strategic locations,
business card, makes flyers-blitz and direct contact or communications between the
college community and friends around Balik Pulau area.

Marketing Strategy
Focusing on the unique aspect of the product theme (stylish) a mix of marketing vehicles
will be created to convey our presence, our image, and our message.

 Print media -- local newspapers, magazines and student publications

 Broadcast media -- local programming and special interest shows
 Hotel guides, concierge relations, Chamber of Commerce brochures
 Direct mail -- subscriber lists, offices for delivery
 Misc. –yellow pages, charity events

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THE TARGET MARKET

The market for Book Stand shows positive results. Since 90% of the people use the
book stand, so it easy for us to market our product. Whether at home, colleges and
universities and others . More than that, our product portrays the trendy and simple
designs that meet the needs of the every bookstore and stationary. This product is a simple
and cheap so most of people since they still need to spend money on other expensive
things in other way.

The customer base will come from 7 major segments;

 Home – it will make an easy for anybody to put the books.

 Schools, Colleges and Universities – some school, colleges or universities have a
hostel, so they can locate books on their desk and table.
 Bookstore and Stationary- its easy for customer to find the books and look tidy.
 Library- can arrange the books following the title. Students and people can easy to
find their favorite books.
 Office- the clerk, stuffs and others can put the books properly on their tables.

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INTRO TO TECHNOPRENEUR DUK 5112

OPERATION PLAN

FLOW CHART

BRAINSTORMING

RESEARCH

SURVEY

MARKET

SALES

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MATERIAL SELECTION

 After we had made the discussion, comparison and research, we had decided that
we want to use the galvanize sheet metal as the material product.
 This is because galvanize have corrosion resistant in a dry environment. It is also
light in weight and easy to handle.
 By using galvanize sheet metal, it also didn’t need a finishing process such as
grinding or painting. It can save cost.

MATERIAL PROPERTIES

 Light in weight
 Excellent resistance to corrosion and stretch.
 Good surface for bending.
 Easy to produce, assembly and an economic material

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INTRO TO TECHNOPRENEUR DUK 5112

PROJECT COSTING

Machining cost : RM 180/hour

Material cost : RM110 (galvanize plate 4’ X 8’)

1 plate can produce 30 pieces of product.

Estimation time of 30 pieces of product is 30 minutes
So, 1 hour can produce 60 pieces of product

Cost of 60 pieces : machining cost + material cost

: =RM180 + RM220
: =RM400

Cost for 1 pieces : RM400/60

: =RM6.67

Market price : RM10 per pieces

Profit Percentage
From cost (1pcs) : RM3.33/RM6.67 X 100%
= 49.92%

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INTRO TO TECHNOPRENEUR DUK 5112

FINANCIAL PLAN

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BUSINESS BACKGROUND

COMPANY NAME: MANUFACTURING ENGINEERING SDN BHD

ADDRESS: NO 634 JALAN CHAI,

TAMAN SERI INDAH,

11000 BALIK PULAU,

PULAU PINANG.

BUSINESS STATUS: PRIVATE LIMITED COMPANY

BANK INFORMATION: BANK PERTANIAN, KOPERASI AND MARA LOAN

TEL NO: 04-8667433

FAX NO: 04-8667432

EMAIL : manufacturing_21@yahoo.com

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MANAGER

Name : Yaakob bin Abdullah

Ic no : 840723-07-5949
D.O.B : 23 July 1984
Age/gender : Male
Tel. no : 012-7994183
Status : Single
Academic qualification : Degree Business of management
Skills : Brainstorming
Working experience : Ex-Manager of Hicom Honda (M) SDN BHD

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ASSISTANT MANAGER

Name : Mohd Asmawi Bin Ramli

Ic no : 880127-10-5175
D.O.B : 27 Jan 1988
Age/gender : Male
Tel. no : 012-7994183
Status : Single
Academic qualification : Degree Business of management
Skills : Brainstorming
Working experience : Ex-Manager of Canon (M) SDN BHD

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SECRETARY

Name : Puteri Syazwani Binti Ismail

Ic No : 870103-02-5550
D.O.B : 03 Jan 1987
Age/Gender : Female
Tel. No : 017-5811960
Status : Single
Academic Qualification : Bachelor In Business Study.
Skills : Business Administration.
Working Experience : Ex-Secretary Human Resource at Hitachi (M) Sdn
Bhd.

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ACCOUNTANT

Name : Nor Shuhada Binti Md Sidik

Ic No : 870625-06-5146
D.O.B : 25 JuNe 1987
Age/Gender : Female
Tel. No : 017-3026402
Status : Single
Academic Qualification : Bachelor in Accounting
Skills : Accounting
Working Experience : Accountant at Hong Leong Bank.

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DESIGNER I

Name : Siti Zaharah Binti Ahmad

Ic No. : 880518-01-5214
Date Of Birth : 18 May 1988
Age/Gender : Female
Tel. No. : 017-7745640
Status : Single
Academic Qualification : Bachelor in Interior Designer
Skills : Creative
Working Experience : Ex-Designer at PEPS-JV (M) SDN BHD.

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DESIGNER II

Name : Mohd Shahril Hafiz Bin Seman

Ic No. : 860608-29-5485
Date Of Birth : 08 June 1986
Age/Gender : Male
Tel. No. : 014-2969569
Status : Single
Academic Qualification : Bachelor in Interior Designer
Skills : Creative
Working Experience : Ex-Designer at Creative (M) SDN BHD.

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PRODUCTION MANAGER I

Name : Mohd Faisal Bin Abdul Aziz

Ic No : 870629-02-5811
D.O.B : 29 June 1987
Age/Gender : Male
Tel. No : 0174871277
Status : Single
Academic Qualification : Bachelor Business Administration
Skills : Business Management
Working Experience : Control Quality of Production at Messer & Seagen
SDN BHD

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PRODUCTION MANAGER II

Name : Mohd Farid Bin Basharaldin

Ic No : 881008-02-5811
D.O.B : 08 Oct 1988
Age/Gender : Male
Tel. No : 012-4124968
Status : Single
Academic Qualification : Bachelor Business Administration
Skills : Business Management.
Working Experience : Control Quality of Production at MetalWin (M)
SDN BHD.

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LOGISTIC I

Name :Mohd Shahrulnizam Bin Taat

Ic no : 881211-01-5767
D.O.B : 11 Dec 1988
Age/gender : Male
Tel. no : 017-4871277
Status : Single
Academic qualification : Bachelor in Public Administration.
Skills : Can Manage Higher and Good Quality Production.
Working experience : Work in Engineer at Panasonic SDN BHD.

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LOGISTIC II

Name : Zulkhairi Bin Mat

Ic No : 880708-26-5454
D.O.B : 08 July 1988
Age/Gender : Male
Tel. No : 016-4100715
Status : Single
Academic Qualification : Bachelor in Production Engineer
Skills : Can Manage Higher and Good Quality Production
Working Experience : Work in Engineer at PETRONAS SDN BHD.

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LOGISTIC III

Name : Ainor bin Sabari

Ic No : 861126-23-6137
D.O.B : 26 Nov 1986
Age/Gender : Female
Tel. No : 016-4100617
Status : Single
Academic Qualification : Bachelor in Business Study
Skills : Sales Production
Working Experience : Fresh graduate

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SALES EXECUTIVE I

Name : Amirruddin bin Abu Kassim

Ic No : 860101-30-5381
D.O.B : 01 Jan 1986
Age/Gender : Male
Tel. No : 017-9550307
Status : Single
Academic Qualification : Bachelor of Business studies
Skills : Creative
Working Experience : Ex-Executive Marketing at Perwaja.

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SALES EXECUTIVE II

Name : Rezza Johanis bin Ahmad Arbi

Ic No : 860816-10-5033
D.O.B : 16 Aug 1986
Age/Gender : Female
Tel. No : 017-4958728
Status : Single
Academic Qualification : Bachelor of Business Studies
Skills : Creative
Working Experience : Ex-Executive Marketing at EON Bank

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SALES EXECUTIVE III

Name : Hafiz Hafifi Bin Rahmat

Ic No : 861104-43-5063
D.O.B : 04 Nov 1986
Age/Gender : Male
Tel. No : 017-4940711
Status : Single
Academic Qualification : Bachelor of Economic
Skills : Good in Planning Business
Working Experience : Ex-Executive Marketing at Jusco Tebrau.

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ORGANIZATION CHART

MANAGER
YAAKOB BIN
ABDULLAH

ASISTANT MANAGER
MOHD ASMAWI BIN RAMLI

SECRETARY ACCOUNTANT
PUTERI NOR SHUHADA
SYAZWANI BINTI MD SIDIK
ISMAIL

DESIGNER
SITI ZAHARAH BINTI AHMAD
MOHD SHAHRIL HAFIZ BIN
SEMAN

PRODUCTION MANAGER
MOHD FAISAL BIN ABDUL AZIZ
MOHD FARID BIN BASHARALDIN

LOGISTICS SALES EXCECUTIVE

SHAHRULNIZAM BIN TAAT AMIRRUDDIN BIN ABU KASSIM
ZULKHAIRI BIN MAT REZZA JOHANIS BIN AHMAD ARBI
AINOR BIN SABARI HAFIZ HAFIFI BIN RAHMAT

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GANTT CHART

MEASURING PLAN PROGRESS AND UPDATING THE PLAN

WEEK WEEK WEEK WEEK WEEK WEEK WEEK WEEK WEEK WEEK
WEEK 1 2 3 4 5 6 7 8 9 10

ACTIVITIES
BRAINS
STORMING
RESEARCH

SURVEY

MARKET

SALES

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SALE FORECAST

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SUMMARY / CONCLUSION

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As for the conclusions, we hope that the product sold will be fulfill the target
required and we will fulfill the objectives of the technopreneur as well as able to bring the
product out to the market thus proving that the KKTMBP’s student also able to produce
quality products as same as the other established education institution. It also will prove
the college can produce quality graduates as the product produce is marketable and can be
used.

ATTACHMENT

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REAL PRODUCT

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