Student: Oscar Fidel Merchán Palma

Course: 10th Semester – Sciences Economics.

A. Look at the following Ansoff’s Matrix. Explain the situation of the following strategies
for Fanta to Grow.

1.- Why do you think they used the strategy?

They used the market penetration. This strategy have objective of achieving higher market shares
in existing markets with existing products. Her product is a soda, in this stratergy used her target
market for make using their market, teenagers who with the use of social networks, came to
advertise among other young consumers Fanta products.

2.- What is good and bad about the strategy?

The good thing about this strategy is that they used active participants to their consumers. The
bad thing is that in this strategy, I limit myself to the use of social networks and I do not reach
other means of communication. By only going to a "market" already established did not take into
account the opinion of other consumers, is segmented their product to a specific population and
not in general.

3.- For you which is the most and least effective?

The most effective is the diversification of the products, since you involve the entire population
and do not leave aside other possible consumers.
Student: Oscar Fidel Merchán Palma
Course: 10th Semester – Sciences Economics.

B. Look at the following example of a force fields analysis. What decision can you make
from this analysis, why?

Consumers will always look for new products, it is something that every company should take into
account. Contemplating a clear example that if a company does not take into account these "new
products", it is Blackberry who did not take into account the suggestions and expectations that their
consumers had.

The support team must always be in constant training of new technologies, because these
technologies are the ones that will help the company, lower their costs and improve their
production speed.
Student: Oscar Fidel Merchán Palma
Course: 10th Semester – Sciences Economics.

C. Visit a website of a company. Analyze their current situation. Make a conclusion

whether this company needs to change or not. Why?

Johnson & Johnson

1.- Describe the situation of the business.

J & J is a US multinational company of medical devices, pharmaceuticals and packaged consumer

products founded in 1886. It currently ranks 37th on the Fortune 500 list of 2018 of the largest
corporations in the US. UU

2.- Analyze the context of their business.

This corporation includes some 250 subsidiary companies with operations in 60 countries and
products sold in more than 175 countries. J & J has set several positive objectives to keep the
company environmentally friendly and ranked third among the largest companies in the US. UU In
the green Newsweek ranking.

3.- Recommend why it should change or not.

Despite being maintained for decades in the improvement of health in humans, the company has
been unconcerned in the department of Research and Development, in my opinion, since facing
several and strong demands since the 80s with substances that The company sells, to the point that
within this history of claims is the death of women because of uterine cancer by the use of sanitary
towels, which apparently and within their chemical components were or are carcinogenic.