A Conceptual Communication Model for Nation Branding in the Greek Framework.
Implications for Strategic Advertising Policy
VARIABEL TERIKAT STRATEGIC COMUNICATION
VARIABEL BEBAS PLACE BRANDING TEORI HUBUNG “A conceptual communication model is presented for place branding based on agreed constituent elements of the place among those people involved in strategic policies and taking into consideration tourists’ place associations and emotional attachment in order to successfully relate the image with the place identity”. “strategic communication policies directed to specific people in order to create a place image, to strengthen sentimental bonds among those who share common characteristics, may create a sense of place” “The role of key people in charge of the initiation of the communication policies may mobilize the presentation of specific brand elements and specific characteristics of a nation or a country or a region (Kuscer, 2013; Kavoura, 2001)” RESULT
The power of strategic communication in organizational development (JesperFalkheimer Department of
VARIABEL A critical organizational management process.
TERIKAT VARIABEL BEBAS Strategic communication “This is partly due to the fact thatitisdifficulttomeasurecausalcommunicationeffectsonorganizationallegitimacy, and partly due to the fact that research in strategic communication in some aspects is undevelopedbecausethefieldisnew. First, strategic communication is used by organizations because communication is considered to contribute to the organization’s effectiveness and trust and legitimacy is supposed to be important for efficiency. This goal has a strong support also among communication practitioners (Hamrefors, 2010, p. 150).” strategic communication is related to the importance of maintenance, changeorstrengtheningorganization’simagesamongstakeholders.Theconceptof image is a contested terrain, with an unclear ontological status (Alvesson, 1990; Christensen and Askegaard, 1999).” TEORI HUBUNG
Teori “Strategic or corporate communication “is a mindset, a certain way of thinking
pendukung about and approaching communication as a strategic management function”. . One startseitherfromanorganizationalperspective,meaningthatstrategiccommunication processes are related to their significance for organizational effectiveness, culture, managementandgovernance,orfromasocietalperspective,whichmeansthatstrategic communicationisanalyzedbasedonitsconsequencesforsocialchange,publicopinion or behavior, democracy and culture. Historically, strategic communication has been associated with organizational functions (e.g. communication or corporate communications departments) and communication actors (e.g. public relations or communications officers).