PRINCIPLES OF MARKETING

MKT 420
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NAME: __________________________________

STUDENT ID: ____________________________

PROGRAM CODE: __________________________

POP QUIZ 3
MARKETING ENVIRONMENT PUZZLE

S F B U S I N E S S M A R K E T I N G C H A Q
U N D I S P U T E D N E R T O A A V X U T E R
P E X Z C A S C O M P E T I T O R N K S U E D
L Y N N E X E O F T H E B I R D L A D T Y I N
Y N A W A N D M E A N S T O P T O T O O E D B
E N T E R P R P I S E O G V I S U A L M O N E
R E U T E R S A N D P U B L I Q A N D E L P A
M A R K E T I N G I N T E R M E D I A R I E S
A R A I S E D Y C O M P E T T E R R T I T O U
K I L O W C O M P E T I T O M R S I L E B U P
E X I S T H A V G O O D C O N S U M E R R A P
S T E C H N O L O G I C G A L A C A D E N A L
M E C O N O M I C U L R T U R A L R I E S H I
S O C I A L I S O A A R U T E N I K I C H N E
U N G O D O C O P P A N I P H A S E C O M P R
P L A C Y G O H H H C E T U E T Y T O N I E S
L L I E R I I I N T E R M B D I A I R I E S T
I S L A N C C U L T U R A L A R A N T M A N H
E X I T P A S T T E C H N I O L O G Y C A L A
R E S P O L I T I C A L A C A N I Q D J U S T

AMH
JAN 2011
 PRINCIPLES OF MARKETING
MKT 420
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MICROENVIRONMENT
1) Firms that help the company promoting, selling and distributing its goods to final buyers.
2) All departments are interrelated and have impact on marketing department’s plans and
action. Thus, they must also always “think consumer”.

3) Firm that provides resources needed by the company to produce its goods and services.
They form an important link in the company overall customer value delivery system.

4) Company’s rival in offering greater customer value and satisfaction. Any action done by
them will affect company’s activities, sales and profit.
5) Any group that has an actual or potential interest in or impact on an organization’s
ability to achieve its objectives.

6) The most important actors in the company microenvironment. The aim of the entire
value delivery system is to serve and create strong relationship with them.

MACROENVIRONMENT
1) The study of human populations in terms of size, density, location, age, gender, race,
occupation and other statistics.

2) Factors that affect consumer buying power and spending patterns.

3) Resources that are needed as inputs by marketers or that are affected by marketing
activities.

4) Forces that create new technologies, creating new products and market opportunities as
well as innovation of product.
5) Laws, government agencies and pressure groups that influence and limit various
organizations and individuals in a given society.

6) Institutions and other forces that affect society’s basic values, perceptions,
preferences and behaviors.

AMH
JAN 2011