Beruflich Dokumente
Kultur Dokumente
© Jade Tang | Term Two, Semester Two | Week 2: 5th October 2010
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Content is King by Bill Gates (1/3/1996)
http://www.craigbailey.net/content-is-king-by-bill-gates/
© Jade Tang | Term Two, Semester Two | Week 2: 5th October 2010
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The Coronation of Steve Jobs, King of Content (26/1/2010)
http://theappleblog.com/2010/01/26/the-coronation-of-steve-jobs-king-of-content/
© Jade Tang | Term Two, Semester Two | Week 2: 5th October 2010
© Jade Tang | Term Two, Semester Two | Week 2: 5th October 2010
© Jade Tang | Term Two, Semester Two | Week 2: 5th October 2010
However, the majority of site visitation happens because the consumer was
motivated to look at your site. The web is based on small resolution sizes. The
words read online aren’t even as clear as newsprint. The pictures are often low
resolution and a computer screen can tax the best of vision.
© Jade Tang | Term Two, Semester Two | Week 2: 5th October 2010
A well ordered website can reap incredible rewards. Effective bullet points,
keywords or phrases accented in bold type and an easy to navigate page may
have a greater impact.
© Jade Tang | Term Two, Semester Two | Week 2: 5th October 2010
If you can utilize the tools available to make your site user friendly and highly
scannable you will likely find you can achieve your own success in web design.
© Jade Tang | Term Two, Semester Two | Week 2: 5th October 2010
This means when you write for the web you must help your reader find the subject
they are most interested in using a sub-heading or indexing system that allows a
quick scan to determine if your web page contains the information they need.
© Jade Tang | Term Two, Semester Two | Week 2: 5th October 2010
[Brainstorm]
© Jade Tang | Term Two, Semester Two | Week 2: 5th October 2010
© Jade Tang | Term Two, Semester Two | Week 2: 5th October 2010
However, design remains an essential part for any website, which is why:
content is King, design is Queen.
© Jade Tang | Term Two, Semester Two | Week 2: 5th October 2010
- Content is King
- Design is Queen
http://www.papertastebuds.com/?p=1125
© Jade Tang | Term Two, Semester Two | Week 2: 5th October 2010
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*http://960.gs/
© Jade Tang | Term Two, Semester Two | Week 2: 5th October 2010
When they’re both happy, so are the visitors. They can easily reach
their King and the kingdom’s appearance is oddly comforting.
© Jade Tang | Term Two, Semester Two | Week 2: 5th October 2010
http://99designs.com/
© Jade Tang | Term Two, Semester Two | Week 2: 5th October 2010
She is distressed to find that no foreigners care how beautiful her signs are
without having Content around.
© Jade Tang | Term Two, Semester Two | Week 2: 5th October 2010
© Jade Tang | Term Two, Semester Two | Week 2: 5th October 2010
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If Content is Really King, Then What is Design?
http://designbump.com/originals/if-content-really-king-then-what-design
© Jade Tang | Term Two, Semester Two | Week 2: 5th October 2010
1 Tutorial9: http://www.tutorial9.net/
2 Web Designer Wall: http://www.webdesignerwall.com/
© Jade Tang | Term Two, Semester Two | Week 2: 5th October 2010
Standing out, taking your time and getting a design that is worthwhile
and high quality will go a lot longer when you’re making that first
impression with your visitors. Attract their attention and then get them
to read your king content.
1 http://www.johnchow.com.
2 http://www.shoemoney.com.
© Jade Tang | Term Two, Semester Two | Week 2: 5th October 2010
[ Examples ]
© Jade Tang | Term Two, Semester Two | Week 2: 5th October 2010
© Jade Tang | Term Two, Semester Two | Week 2: 5th October 2010
© Jade Tang | Term Two, Semester Two | Week 2: 5th October 2010
© Jade Tang | Term Two, Semester Two | Week 2: 5th October 2010
© Jade Tang | Term Two, Semester Two | Week 2: 5th October 2010
© Jade Tang | Term Two, Semester Two | Week 2: 5th October 2010
Happy Cog:
http://happycog.com/
© Jade Tang | Term Two, Semester Two | Week 2: 5th October 2010
© Jade Tang | Term Two, Semester Two | Week 2: 5th October 2010
[ Exercises ]
© Jade Tang | Term Two, Semester Two | Week 2: 5th October 2010
© Jade Tang | Term Two, Semester Two | Week 2: 5th October 2010
So, before you write blog posts for the masses, before you apply for
those positions, before you even set up your LinkedIn profile there is
one thing you should do
© Jade Tang | Term Two, Semester Two | Week 2: 5th October 2010
© Jade Tang | Term Two, Semester Two | Week 2: 5th October 2010
Job Title = What corporations want you to be, to fill their organizational hierarchy.
Personal Brand Statement = What you want to be in a single sentence that
answers two questions: what are you the best at and who do you serve (audience)
© Jade Tang | Term Two, Semester Two | Week 2: 5th October 2010
© Jade Tang | Term Two, Semester Two | Week 2: 5th October 2010
© Jade Tang | Term Two, Semester Two | Week 2: 5th October 2010
Your statement will clarify exactly what you do, how you do it and for
whom. By communicating this, you and your target audience will know
exactly what you are capable of.
© Jade Tang | Term Two, Semester Two | Week 2: 5th October 2010
Remember to be clear on the value, don’t confuse anyone with any fluffy terms that don’t
mean anything. Furthermore, what makes you unique in one place may not be unique in
another, e.g. big cities will have lots of specialists and experts in certain fields, small towns
only one and that makes him or her unique to that location.
© Jade Tang | Term Two, Semester Two | Week 2: 5th October 2010
© Jade Tang | Term Two, Semester Two | Week 2: 5th October 2010
© Jade Tang | Term Two, Semester Two | Week 2: 5th October 2010
© Jade Tang | Term Two, Semester Two | Week 2: 5th October 2010
© Jade Tang | Term Two, Semester Two | Week 2: 5th October 2010
© Jade Tang | Term Two, Semester Two | Week 2: 5th October 2010
© Jade Tang | Term Two, Semester Two | Week 2: 5th October 2010
© Jade Tang | Term Two, Semester Two | Week 2: 5th October 2010
© Jade Tang | Term Two, Semester Two | Week 2: 5th October 2010
© Jade Tang | Term Two, Semester Two | Week 2: 5th October 2010