PURPOSIVE COMMUNICATION

Learning Outcome Topics Methodology Resources Assessment

 Determine Local and Global  Lecture and class  LCD projector or
culturally Communication in discussion on manila paper
appropriate multicultural settings using culturally  Invited
terms, appropriate terms, students/speakers
expressions, and Intercultural expressions and from different
images Communication images; varieties cultures
(sensitivity to  Definition and registers of  Films or videos
gender, race,  Cultural language. showing different
class, etc.) Competence  Class discussion of speakers from
 Adopt cultural  Cultural Diversity cultural various regions
and intercultural  Communicating appropriateness in communicating in a
awareness and Across Cultures communicating as multilingual setting
sensitivity in -High Context vs tackled in (e.g. “Lost in
communication Low Context film/video. Translation”)
of ideas -Sequential vs  Exercises on using  See TED Talks “Pop
Synchronic culturally culture in the Arab
- Affective vs appropriate terms, world”
Neutral expressions, and https://www.ted.co
-Internal vs images m/talks/shereen_el
External  Interview invited _feki_pop_culture_i
-Specific vs Diffuse speakers/students n_the_arab_world
-Universalism vs  See
Particularism https://celsalangue
-Individualism vs s.wordpress.com/2
Collectivism 015/01/29/it-aint-
 Challenges of right-innit-about-
Intercultural language-register-
Communication in-english/
 Sources of  See
Misunderstanding http://www.really-
 learn-
english.com/langua
ge-register.html
Varieties and registers of  See
spoken and written http://www.uni-
language due.de/SVE/
 Varieties of  See
English http://www.icaltefl.
 Language com/category/varie
Registers ties-of-english
-  See
http://www.britishc
ouncil.org/blog/whi
ch-variety-english -
should-you--speak
 Dainton, M. &
Zelley E. (2015).
Applying
communication
theory for
professional life. A
practical
introduction 3rd ed.
Sage Publications.
 Biber, D. & Conrad
S. (2009). Register,
genre, and style.
Cambridge:
Cambridge Univ.
Press.

 LCD projects or
manila paper
  Lecture amd class  Authentic texts
discussion on about cultural
critical reading and sensitivityfrom
 Evaluate listening various media (text
multimodal texts  Exercises on messages;email
critically to analyzing content messages; social
enhance of various texts media messages;
receptive newspaper,
(listening, magazine, and
reading, viewing) journal articles;
skills print and electronic
 Convey ideas and electronic
through oral, advertisements)
audio-visual.  See sample:
And/or web- http://www.kwimte
based ssential.co.uk/cultu
presentations for ral-services
different target /articles/cultural-
audiences in sensitivity.html
local and global  See sample:
settings using https://mindspacei
appropriate ntuition.files.wordp
registers ress.com/2015/01/c
 Adopt awareness ross_cultural.jpg
of audience and
context in  See sample:
presenting ideas http://i.telgraph.co.
uk/multimedia
/archive/01440/bur
ger_1440211c.jpg
 See sample:
http://atlantablacks
tar.com/2013
/11/19/9-racist-ads-
  Evaluating commericials-that-
messages and/or promote-negative-
images (e.g. images-black-
pictures, people/3/
illustrations) of  Mooney, A., Peccei,
different types of J.S., La Belle, S,
texts reflecting et.al. (2010).
different cultures Language, society
(regional, Asian, and power: An
Wester, etc) introduction, 3rd ed.
1. What is the London: Routledge.
message?
2. What is the  LCD projector or
purpose of the manila paper
message?  Texts, video/audio
3. How is the clips from various
message sources
conveyed by the  See
text and/or http://creatingmulti
image? modaltexts.com/
4. Who is the target  “The world’s worst
audience of the research
message?  Lecture and class presentation”
5. What other ways discussion on https://www.youtu
of presenting the preparing audio- be.com/watch?v=n  Oral, audio-
message are visual and web- SGqp4-bZQY visual, and/or
 Convey ideas there? based  Adler, R., Elmhorst, web-based
through oral, presentations J.M., & LuCAS, K. presentations to
audio-visual,  Group work and (2012). promote
and/or web- class discussion on Communicating at cultural values
based identifying work: Strategies for (e.g., respect for
presentations for problems with the success in business elders,
differenet target research and the professions bayanihan
audiences in NY: McGraw Hill. spirit, etc.)
 local and global presentation in
settings using the video  LCD projectors or
appropriate manila paper
registers  Sample texts
 Adopt awareness (inquiry letter,
of audience and police reports,
context in political speeches,
presenting ideas letters of
appreciation, etc)
 See
http://www.omafra
.gov.on.ca/english/r
ural/facts/03-
033.htm
 See
 Lecture and class http://www.capme
discussion on mbers.com/media/
informative, cms/l2l_mod2_ch8
 Convey ideas persuasive and _effective_commun  Public
through oral, argumentative icatio_63afca8970d announcements
audio-visual, communication 43.pdf (audio/video,
and/or web-  Lecture and  See social media)
based  Communication discussion of http://hplengr.engr. about disaster
presentations for aids and strategies Types of Speeches wisc.edu/Prof_Com preparedness
different target using tools of and Public m.pdf  Editorial about
audiences in technology Speaking (Read,  See environmentak
local and global Memorized, http://www,pearso issues
settings using Impromptu/ nhighered.com/sam  Formal One-
appropriate Extemporaneous) plechapter/020552 minute Speech
registers  Short 4214,pdf based on
 Create clear, exercise:asking for  Searless, G. (2014). current issues
coherent, and information Workplace (Extemporaneo
effective through inquiry Communication: us)
letter or interview, The Basics. Boston:
 communication response to Allyn & Bacon, 6th
materials queries, incident ed.
 Present ideas reports  Dainton, M. &
persuasively Zelley E. (2015).
using Applying
appropriate communication
language theory for
registers, professional life. A
tone,facial practical
expressions, and introduction. 3rd ed.,
gestures Sage Publications.
 Adopt awareness  Lucas, s. (2011). The
of audience in art of pub;lic
context in  Communication speaking. NY:
presenting ideas for various McGraw Hill.
purposes  Video of “The Most
1. To obtain, Important Cannot
provide, and be Said”: Eddie
disseminate Calasanz at
information TEDxADMU
2. To persuade and (youtube)
argue
 LCD projector or
manila paper
 Video of “Giving
Presentations
Worth Listening to”:
Gordon Kangas at
TEDxTalks
(youtube)
 Sample
communication
materials from
different workplace
 settings (e.g.
 Lecture and class minutes, memo,
discussion on requests,
effective business/technical/i
communication ncident reports,
and oral letters)
presentations in  See
the workplace https://www.vuu.e  Workplace
 Analysis of du/Uploads/files/Sa documents (e.g.
 Create clear, different mpleMeetingMinut minutes; memo)
coherent and communicationma es.pdf  Written and/or
effective terials  See oral
communication  Writing exercises http://www.monas presentation
materials on communication h.ed.u.au/lls/llonlin (group
 Present ideas materials for the e/writing/medicine/ reporting) of a
persuasively workplace (e.g. reflective/5.xml medical case/
using minutes, memo,  See business
appropriate requests, http://tawanmandi. proposal/ media
language business/technical org.af/knowledge- campaign
registers, tone, /incidents reports, portal/Media/Work proposal/
facial expressions letters) place_communicati program or
and gestures on_chapter_in_com project proposal
 Adopt awareness municationns.pdf for addressing a
of audience and  See health
context in http://www.dol.gov issue/problem
presenting ideas /odep/topics/youth (using
in /softskills/Communi communication
communicating cations theory for aids and
ideas professional life. A strategies-tools
practical of technology)
introduction 3rd
edition., Sage
Publications.
  Searles, G. (2014).
 Communication Workplace
for work purposes Communication:
(e.g. healthcare, The Basics. Boston:
education, Allyn & Bacon 6th
business and ed.
trade, law, media,
science and  LCD projector or
technology) manila paper
 Bullock, R. &
Goggin, M.(2013).
The Norton Field to
Writing 3rd edition.
W.W. Norton and
Company.
 See
http://english28-
payte.weebly.com/
uploads/3/8/2/9/38
294063/nortonfield
guide2.pdf
 See
http://www4.stat.n
csu.edu/~reich/st81
 Lecture and class 0A/oral.pdf
discussion on  See
communication for http://pne.people.si
academic .umich.edu/PDF/ho
purposes wtotalk.pdf
 Independent
research (topic
proposal,
literature review,
 data gathering,  Analysis Papers
 Write and data analysis) (e.g., literary
present analysis,
academic papers political science
using analysis paper)
appropriate and/or
tone, style, Technical
conventions and Papers (for
reference styles journal article or
 Adopt awareness magazine
of audience and article) on
context in political, social,
presenting ideas cultural,
 Convey ideas economic or
through oral, health,
audio-visual, environment
and/or web- issue
based  Academic
presentations for Presentations
different target (e.g., paper
audiences in presentations
local and global for a
settings using local/internatio
appropriate nal conference;
registers lecture
 Communication presentations
academic for a
purposes (e.g. local/internatio
research-based nal forum) of
journal or analysis/technic
magazine article, al paper
etc.)  Final project:
Multimodal
Advocacy
campaign (print,
audio, visual,
web-based)
addressing
current issues
tackles in
previous tasks
(e.g., good
governance,
responsible
citizenship,
disaster
preparedness,
environmental
preservation,
poverty
reduction, etc.)
PURPOSIVE COMMUNICATION Course Map

GE LEARNING OUTCOMES PURPOSIVE COMMUNICATION

KNOWLEDGE
1. Analyze “texts” (written, visual, oral, etc.) critically L
2. Demonstrate proficient and effective communication (writing, speaking, and L
use of new technologies.
3. Use basic concepts across the domains of knowedge L

4. Demonstrate critical, analytical, and creative thinking L

5. Apply different analytical modes in problem solving L
VALUES

1. Appreciate the complexity of the human condition O

2. Interpret the human experience from various perspectives O
3. Examine the contemporary world from both Philippine and global O
perspectives
4. Take responsibility for knowing and being Filipino O
5. Reflect critically on shared concerns O
 GE LEARNING OUTCOMES PURPOSIVE COMMUNICATION
6. Generate innovative practices and solutions guided by ethical standards O
7. Make decisions based on moral norms and imperatives O
8. Appreciate various art forms

9. Contribute to aesthetics

10. Contribute personally and meaningfully to the country’s development

11. Contribute personally and meaningfully to the country’s development O

SKILLS
1. Work effectively in a group O
2. Apply computing tools to process information effectively L
3. Use current6 technology to assist and facilitate learning and research L
4. Negotiate the world of technology responsibility P
5. Create solutions to problems in various fields P
6. Manage one’s knowledge, skills, and values for responsible and productive living O
7. Organize one’s self for lifelong learning O

L = Learned P = Practiced O = Opportunity to learn

PUPRPOSIVE COMMUNICATION Required Readings and Other Materials

Adler, R., Elmhorst, J.M., & Lucas. Communicating at Work: Strategies for Success in Business and the Professor. NY: McGraw Hill,
2012.
Bullock, R. and Goggin, M. The Norton Field Guide To Writing. 3rd ed. W.W. Norton and Company, 2013.
Chase, R. and Shamo, S. Elements of Effective Communication. 4th ed. Washington, Utah: Plain and Precious Publishing, 2013
Dainton, M. and Zelley E. Applying Communication Theory for Professional Life. A Practical Introduction. 3rd ed., Sage Publications,
2015.
Lucas, S, The Art of Public Speaking. NY: McGraw Hill, 2011.
Mooney, A., Peccei, J.S., La Belle, S, et.al. Language, Society and Power: An Introduction. 3rd ed. London: Routledge, 2010.
Searles, G. Workplace Communication: The Basics. 6th ed. Boston: Allyn and Bacon, 2014.

PURPOSE COMMUNICATION Suggested Reading and References

Abrams, R. Successful Business Plan: Secrets and Strategies. Redwood, CA: Planning Shop, 2010.
Axelrod, R. & Cooper, C. The St. Martin’s Guide to Writing. 10th ed. Bedford/St. Martin’s, 2013.
Biber, D. & Conrad S. Register, Genre, and Style. Cambridge: Cambridge University Press, 2009.
Lehman, C. & DuFrene, D. Business Communication. Mason, OH: South-Western Cengage Learning, 2011.
Miller, K. Communication Theories: Perspectives, Processes, and Contexts. 2nd ed. NY: McGraw Hill, 2004.
Anderson, K. & Tompkins, P. Practicing Communication Ethics: Development, Discernment and Decision-making. Routledge, 2015.
Wallace, C. Critical Reading in Language Education. Basingstoke and New York: Palgrave McMillan, 2005.