Annamalai University Solved Assignments

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ANNAMALAI UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
M.B.A. INFORMATION SYSTEMS
FIRST YEAR
Academic Year 2018 - 2019
ASSIGNMENT TOPICS

1.1 PRINCIPLES OF MANAGEMENT

1. Management can be defined as " A process of bringing about improvement in
knowledge, skill, habit and attitudes of the employees in an organization". Discuss.
2. "Decision making is the most critical managerial task." Discuss the above statement
in light of decision-making process.
3. Select a business or political leader whom you admire, and identify his or her style of
leading by applying the managerial grid or the continuum-of-behaviour model of
Tannenbaum and Schmidt.
4. ‟The only planning tool we need in the company is the budget. If everyone meets his
or her budget, we need nothing else, and management by objectives would be an
unnecessary frill”. Comment.

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1.2 MANAGERIAL ECONOMICS
1. Decision making is the most important function of business managers. Decision
making is the central objective of Managerial Economics. Discuss - Scope of the
Economics in Decision Making and Different Decision Making Models.
2. Monopolistic Competition is a special case of imperfect completion. It stance between
monopoly and perfect completion and accordingly the pricing decision are determined
by the market forces – Discuss.
3. Since different decision are affected by difference type of cost, it is essential for a
manager to understand the relevant cost in decision making. Comment in detail.
4. The concept of price velocity is very useful in the total revenue planning of your firm.
Comment on the validity of this statement. Derive a relationship between price velocity
and marginal revenue of a firm.

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1.3 ACCOUNTING AND FINANCE FOR MANAGERS
1. What are the significant assumptions we make while comparing financial ratio of
various companies in the same industry? Discuss the implications of the above
assumptions for a user of financial ratios.
2. Suppose you are the co-owner and manager of a retail store that sells and repairs
mountain bikes. Provide one example of a financial accounting report that would be
useful to you and your co-owner. Provide two examples of managerial accounting
reports that would be useful to you as the manager.
3. Discuss how internal rate of return (IRR) method differs from the net present value
method (NPV). Be sure to include an explanation of what the IRR method is and what
the NPV method is.
4. Imagine that, you are the owner of a business. Pass journal entries with 20 different
transactions. Prepare a position statement after every transaction. Did your firm earn
profit or made a loss at the end of all transaction? Make a small comment on your firm’s
position at the end.

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1.4 MARKETING MANAGEMENT
1. Explain the recent trends in marketing concepts, also discuss the factors that a
marketing manager must take into account while developing the marketing mix for the
below mentioned products. I. Female cosmetics, II. Children health drinks and III. Adult
bike.
2. ‘Every change in the political and legal environment creates an adjustment problem
for the marketers’ – as a budding manager what is your opinion about this statement
and suggest a suitable strategy to adopt successful and smooth running of your
business.
3. In designing an advertising campaign for a soft drink, which would you find more
useful; information about consumer demographics or information about consumer life
style? Give an example of how would you use each type of information.
4. Suggest a successful way to segment the market for the following products
a) Detergent soap b) Designer Jewellery c) Breakfast Cereals.

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1.5 HUMAN RESOURCE MANAGEMENT
1."HR outsourcing has become a common practice throughout the world"-Discuss the
implications of HR outsourcing functions.
2. Identify the Paramount barriers for effective training programme in IT field and how to
crush them". Explain with real life examples.
3. What type of interview techniques do you adopt for selecting an Executive in a FMCG
company for the post of Marketing Manager?
4. Assume that you are responsible for evaluating the employees’ performance in the
public sector manufacturing company. Discuss the appraisal process. Also explain
techniques you apply for various levels and give reasons.

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1.6 PRODUCTION AND MATERIALS MANAGEMENT
1. Study the following produces and explain how they have failed to keep up with the
changing world
(a) Honda car
(b) Singer sewing machine
2. Material management plays important role in optimization of overall profitability of any
firm – Elaborate.
3. Explain the applications of ABC analysis in production and material management in a
chemical industry.
4. Discuss the causes and objectives of breakdown maintenance. Point out its demerits
in a manufacturing industry.

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1.7 RESEARCH METHODS FOR MANAGEMENT
1. ‟Creative management, whether in public administration or private industry, depends
on methods of inquiry that maintain objectivity, clarity, accuracy and consistency”.
Discuss this statement and examine the significance of research”.
2. ‟Experimental method of research is not suitable in management field.‟Discuss the
problems in the introduction of this research design in business organisation?
3. ‟Interpretation is an art of drawing inferences, depending upon the skill of the
researcher”. Elucidate the given statement explaining the technique of interpretation.
4. You are working as a purchase Manager for a company. The following information
has been supplied to you by two manufacturers of electric bulbs. Which brand of bulbs
are you going to purchase if you desire to take a risk of 5%
Company A Company B
Mean Life (in hours) 1300 1248
Standard deviation (in 82 93
hours)
Sample size 100 100