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CHAPTER I

COMPANY’S SUMMARY

This part of our business plan, it includes the overview of our business named Bite

Me! It explains the type of company ownership we have that are shared and owned by three

persons, the start -up plan of our business, location, and facilities of our business or company.

1.1 Company Ownership

Bite Me! Preferred the partnership ownership since it is owned by three individual

persons. A partnership is simply a business owned by two or more people that haven’t filed

papers to become a corporation. Bite Me! Will be establishing in the year 2025 by Clobelle

Siachua, Daryl Fructuoso, and Reigner Dilao and over the years our company will be known

throughout the country. We will be featured in different famous magazines and our business is

recommended by the TripAdvisor or a number one app that takes people to food places as one

of the most visited food establishments in Catbalogan City or in other cities as well.

1.2 Start Up Plan

Bite me! Will be a food establishment where it showcases variety of foods which

features our delicious cuisines, Around the World series, sweet foods, baked goods and

refreshments. First of all, we will have served our best around the world finger foods in our mini

cart or caravan that will be located San Bartolome Street between Taby’s Place and Sophia’s
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Bread and Pastries and because it is a moving caravan it will be located elsewhere or anywhere

in Catbalogan City if our business will be a success but it will be. The owners will hire employees

that are essential, action takers, they are focused not just for money so that the employees who

have a vision and a passion for what our company is doing, great employees too because great

employees are resourceful and great employees also understand the importance of being

resourceful, and most of all has a pleasing personality that will captivate the hearts of customers

and to prevent the intimidating aura. It will also offer a well- presented, prepared in a healthy

way and some delicious- tasty foods that can capture and captivate the eyes and as well the

stomach of the customers. This business is unique and appealing from the other restaurants or

food establishments because it is the only one which offers a twist of modernized, vintage, retro

style kind of food establishment. We will use or apply the word-of-mouth hiring instead of paying

a high3cost of tarpaulins, billboards, minimal television ads, and radio time. Word-of-mouth could

strike up conversations at busy intersections or offer incentives to current customers who tell

their friends, giving them a discount with each referral.

Consumable Material

Projected Expenses Statement

Ingredients Quantity Unit Price Price (Monthly) Yearly

Flour 5 sack P 500 P 75,000 P 900,000

Noodles 50 box P 12 P 18,000 P 216,000

Soft drinks 10 case P 250 P 750,000 P 9,000,000

Water 24 jog P 150 P 108, 000 P 1,296,000

Meat 10 kilos P 180 P 162,000 P 1,944,000

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Rice 50 kilos P 50 P 75, 000 P 900,000

Lemon Grass 30 bunch P 20 P 18, 000 P 216, 000

Vodka 5 case P 4,000 P 600,000 P 7,200,000

Total expenses P 1,806,000 P 21,672,000

Non-Consumable

Cart P 25,000 P 300,000

Furniture P 20,000 P 240,000

Salaries and Wages P 26,500 P 318,000

Light expenses P 3,500 P 42,000

Water Expenses P 2,500 P 30,000

Other expenses P 30,000 P 360,000

Total Expenses P 107,500 P1,290,000

1.3 Company Locations and Facilities

Bite me! will be located at San Bartolome Street between Taby’s Place and

Sophia’s Bread and Pastries, it will be located across the St. Mary’s College of Catbalogan,

because there are also many people that are strolling around. The business partners decided to

put their business there because there are many students who are passing through that place

after their class.

The building itself will be build and customized according to the theme of business

which is classic and modernized fast-food-restaurant. In the beginning or let us say at the start
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of our business the establishment can seat 5-10 customers. Bite me! Has secured the purchase

of the adjacent storefront for its expansion and with renovation. For the next 8 years, Bite Me!

Will be upgraded and from mini restaurant it will become a restaurant which can seat up to 20-

45 customers, and will have space for a family gathering and we are also setting up or their will

be another branch or food establishment titled Bite Me! Also depending on our theme, we might

add TV’s to the waiting area, give kids crayons and coloring books, or increase the amount of

seating. Always have copies of our special menu, so that they can start perusing or for example

nowadays business thrive because millennial is taking pictures and posting it, because they’re

being trendy and they like to be trendy too. The facilities include comfort room, hand wash stand

and a kitchen and after the upgrade, private room for family gathering and a room for those who

will play board games or an activity that will be given something like arts and crafts or even a

surprise food that they will tell their friends or families about the surprise that is given, while

waiting for their food or while eating which will make this business an excellence business,

Finally, make their meal “worth the wait”. All of our line-serving accompaniments won’t help

customer satisfaction if the meal and service doesn’t fit the bill.
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Chapter II

PRODUCTS AND SERVICES

2.1 Products and Services Description

The lead item of Bite Me! Is our homemade food around the World. Bite Me! Serves

the best way that the candies have some inspirational quotes for the customers, and of course

we serve baked goods and refreshments. These techniques itself is special, calling for extra

efforts, but yielding terrific result that will bring the customers back time again.

Our plan calls for opening with a fairly limited menu, featuring our best appetizers,

savory main dishes, and our sweet dreamy desserts that are pleasurable for our customers we

also serve delectable baked goods and delectable snacks for example our finger foods. We have

a series of our best around the world foods and paired or offered with our gratifying and thirst

quenching refreshments. The availability of these dishes will vary from day to day basis.

2.2 Competitive Comparison

Secret Café

Secret Café is one of the popular and most visited café in Catbalogan City and it

is located at Brgy. 6 in Ubanon. It is known by their heavenly and tasty treats like their shakes

and cute light bulb juice and mostly their burgers. While its weakness is that their location is very

far from the bungto and their place is tight, small and they lack space.
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Burger Planet

It is a place that sells burgers, fries and even lunch. It is located near Han’s

bakeshop and also located in Pieta Park near are school so students sometimes go there after

class to eat lunch or just grabbing a snack. Its weaknesses are that their space is very small and

can be easily flooded with people, basically they lack space too.

King Bean

King Bean is a café that is located a few blocks away from the school. They have

different expensive products and their place is very big and it is a four story building so they have

a place for parties and etc… but unfortunately, some of the customers are not happy with the

pricing because it is very expensive and not everyone can afford the menu they have listed.

2.3 Sourcing and Fulfilment

The business will provide service through knowledge, experience and inspiration

of cooks to create such food for customers. The Bite Me! Has negotiated supplier agreement

with food-service wholesalers and meat, vegetables and poultry products wholesalers in the

Catbalogan and Tacloban area that have the reputation for quality and reliability. In the event

that specialty suppliers cannot meet their needs, the national suppliers can both provide all of

the food-service products that they require.

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2.4 Future Products and Services

The Bite Me! Would like to accompany like family gatherings, birthdays and

reunions. The business would soon be showcasing some products or snacks and will have

games, arts and crafts a bundle or an offer a make-your-own product or food for the customers

to enjoy and not irritated while waiting for their food or while eating. It has also a long term plan

to open different branches in other places inside this country. Our business will provide a caravan

so that Bite Me! Can be a food on wheels and after a year of implementation, another branch of

our business will be established in Catbalogan City Proper or even in other places so that our

business name will be a trademark and a well- known food restaurant or establishment.
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CHAPTER III

MARKET ANALYSIS SUMMARY

As the city or country become modernized new trend appear and exited nowadays,

numerous citizen prefer to eat on a café or in a restaurant daily that lead to gradually decreasing

of eating nutritious food. Café become the ultimate in demand to modern world and calculated

rapidly increasing to the world because of the eminent desire and curiosity of people to the

variety of today’s food. Especially now that foods generate new image and illustration that can

captivate not just the tummy but also the heart of the costumer. One of the concepts of “Bite

Me!” is to endorse a modernized nutritious food. To implement healthy pastries, finger foods and

other kinds of food. It is our goal to be the hip destination for fast food cravings. We will strive to

build a devoted costumer by offering nutritious foods. In all kind of season both rainy and sunny

from morning to evening located at Julio Cardinal Rosales Street Brgy. 2.

3.1 MARKET SEGMENTATION

The Bite Me! Business will concentrate on its marketing activities that involves in

making people aware of our products to make sure that the products are available to be bought

and to extend the marketing activities to schools, universities, ordinary people, working in

different job establishments as our primal market, and other group of people that will buy our

food. And for those cosmopolitan teenager that today loves taking selfies or different angles to

take slots of food and then post it on social media.

Our market research shows that this batch of people are more likely love or like to

eat foods because of their state of being excited or overactive on their schedules, but for us
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people just love food and mostly love to eat and to try different tasty foods every day. People

just love to eat and more towards to eat quicken foods that can be formal in other fast food

chaser, that is why we are offering or selling a variety of finger foods from our menu of Bite Me!

The target of our business is the costumer evidence.

3.1.1 Target Market Segment Strategy

Since people today are more diligent in their vocation, studies and business the

more inclined to depend on pabulum that is a rush and facile to victual and can be found right

away. That is why Bite Me! Will provide a variety of victuals that is right away salubrious foods

with an affordable price. Furthermore, the businessman and students consider the victualing

establishment to be convenient for victualing during rush time. It is our main goal to be the

extraordinary expeditious victuals place. On constrained and fine-tuned incomes and seek a

value relationship that won’t stretch their budgets.

3.2 Needs and Growth

The needs and growth of our business is to attain the successful income of our

business so that it could be a widespread caravan that people can manage to come and go with

a full stomach. So for short we need our valuable customers so that our business will grow to be

successful and can have many branches or car caravan.

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3.2.1 Industry Analysis

Bite Me! is a business that offers a variety of modernized food while we make a

presentable yet nutritious food that we could serve our customers from the morning until evening

while in the weekends we’re open 24/7. We also serve baked goodies, candies that are made

from our finest chefs or cooks. The variety of our dishes or the availability of our food will vary

from day to day bases. Everything will be a hundred percent nutritious while it’s modernized and

it could surely capture the heart and the appetite of our hungry customers.

3.3 Competition and Buying Products

It is a quite prevalent for an owner or retailer of a pabulum establishment to

implement this strategy, due to the high volume of people strolling around. Another reason is

that of many retailers do not operate to lose sales opportunities and chances, as the competitors

are offering supersessions and kindred products categories. Establishing an expeditious

pabulum chain, restaurants or other pabulum establishment is dull but people love to explore

and disposed to expend a plenty of money just for victuals.

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CHAPTER IV

STRATEGY AND IMPLEMENTATION STRATEGY SUMMARY

At first, Bite Me! Will open one victuals establishment in a purloined type at San

Bartolome Street. This will become the market testing area and as it goes further “BITE ME!” is

orchestrating to open an expeditious aliment chain type as it grows. Bite Me! Will be designed

uniquely that will magnetize customer to endeavor its unique foods and it will provide things

inside that will avail the customer out of insipidity while waiting for their order.

4.1 Competitive Edge

Bite Me! Has a lot to offer that cannot be found from other pabulum establishments

around the city. One of it is having a unique ambiance and incipient environment that will surely

captivate the customer. The business does not only compete with products that it has but

additionally showcasing the paramount of alimental foods because nowadays people are

concentrated victualing foods that only captivate their ocular perceivers but they do not reassure

for their health. It wishes to preserve the salubrious way of victualing foods. The exuberant and

amicable staff could avail the business efficaciously slake our customers and gain good

feedbacks from them. Bite Me! Has affordable prices that surely won’t stretch the budget of the

customer.
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4.2 Marketing Program Strategy

Bite Me! A strategy is predicated on accommodating its markets well. It will

commence victuals establishment as a market tester that could become a model of expanding

victualing establishment in the future. Concentration will be maintaining quality and establishing

a vigorous identity in the local market.

An accumulation of Local media and a Local store is needed in an established

marketing strategy. Local store marketing is most efficacious followed by a print ad. As anon as

a concentration of stores is established in the market, then broader media will be explored so

that our product will be kenned in media and many people will come to visit our store.

Providing a frolicsome and indulging environment with unvanquishable quality at

an acceptable price in an immaculate and cordial pabulum establishment, it will be talk of the

town. Consequently, the execution of the concept is the most critical part of the orchestration. It

will actively build the product, through selling and promoting and other marketing gimmicks

homogeneous to those other expeditious aliment franchises.

4.3 Sales Forecast Strategy

The sales strategy is to build and open incipient locations in order to increment

revenue. However, this orchestration will be implemented when one market tester established

shows a potential magnification.

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Bite Me! Anticipates the highest peak in the months of July until March due to a

class season, many students will visit our store after their classes. Filipino mostly teenagers love

victualing after class hours they probe for a comfortable place to victual and to relax their mind

and withal for a family dinner or accumulating.

4.4 Strategic Alliance

. Bite Me! Is still searching for a good partnership with other food business. Bite Me!

Will be wise for having a partnership with others for the both of them to be firm in the business.

4.5 Milestone

During the initial set up of Bite ME! The three founders (Dilao, Fructuoso, and

Siachua) will conduct the orchestrating and implementation in building the brand and

construction of the first aliment establishment. The orchestrating and construction customarily

take up approximately months in integration to the revision and refinement process that will take

the rest 14 months’ period before it's opening on month October 2025.

Short Term Plan

On the first year of our business. Bite Me! Will be known within the city of

Catbalogan and its nearby Municipalities. Its target is to increase profit about 20% of the capital,

invest new equipment and expansion of the area.

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Middle Term Plan

Three years after establishing the business, Bite Me! Will be featured and come

out with in the Local Radio, newspaper, Magazines. It will be one of the restaurant offered in the

well-known mobile applications like “Open Table”, “Grubhub” and “Trip advisor”, have an

updated facilities and renovations.

Long Term Plan

After 5 years, Bite Me is looking further to offer new kind of service which is catering

service, and on the wheels Bite Me. With an affordable package price offered that won’t havoc

your budget, the ambrosia of our foods and a pumped up service from the crew. We will produce

Bite Me into your cherished and beloved own fast food chain.

25 Years from Now

Twenty-five years on service, Bite Me will still be a thriving and successful eating

establishment in the City of Catbalogan that will be branching out not only in Samar but in the

Region 8 area. It targets to be hallmarked in National TV programs that commends local or fast

food establishments/ restaurants to tourists.

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CHAPTER V

MANAGEMENT SUMMARY

The owners, Clobelle Sichua (Manager), Daryl Joy Fructuoso (Managing Partner)

and Reigner Eldie Dilao (Marketing Manager), are the pioneer management team depends on

the founders themselves.

The vigor of our management staff positions us for prosperity. Bite Me! Will not

incorporate adscititious worker until it would be vital. This will betoken that the pioneer staff bear

team and will have to work exceptionally. This will sanction Bite Me! And subsequent business

partners to retrieve as immediate as feasible and relish a pricey return. Bite Me! Is being owned

by its founders. Others that have availed on the progression of this business will be offered an

opportunity to be a valid part together with the company at the felicitous time and when the

juncture comes the founders’ share fortifies as one individual. And withal when the time comes

we will probe for a team that embraces different disciplines, accomplished professionals with

expertise in all areas of the business, including marketing and restaurant management.

If we completely finish of building our business, we will hire a General Manager to

handle the day-to-day Expeditious Pabulum management. This will avail Bite Me! To grow even

further.

You can't build investor confidence based on what you will do, but you can inspire

confidence based on what you have done. Attached is the portfolio of past success. This Bite
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Me! Management team has deep roots in the fast food segment, with a little back up to make

this venture a great success.

5.1 Organizational Structure

The Organizational Structure future organizational system will contain a

manager together with the assistant manager for all the action necessitate in the business. We

desire that these personage will emerge of the prestige of our stores management. This will bear

a supervisory degree among the executive degree and the store management degree. Which

the personage will think of it. This can make feasible positions might be added at a later date

include.

Shown below on Diagram 1 is the projected Organizational Structure of Bite Me!

Clobelle Marie A.
Siachua

(MANAGER)

Reigner Eldie Dilao

Daryl Joy G. Fructuoso
CASHIER (MARKETING
(ASSISTANT MANAGER)
MANAGER)

KITCHEN IN-CHARGE
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5.2 Management Team

Bite me company should be well managed by the administrator who takes the

responsibilities and duties and see the whole business perspective whereas the goals and

objective are included. The company’s manager and administrator will focus on long term plans

and design strategies to secure the stability of the business. The development of the services

rendered by the employees and will provide a teamwork that leads to their desired objectives.

They will assure that everyone are fulfilling their responsibilities.

The assistant manager will be working beside the manager whereas she will be in

charge if the manager will be absent. She is also responsible for making things in order and

making sure that everyone are doing their jobs.

The marketing manager is responsible for developing, implementing and executing

strategic marketing plans for an entire organization or lines of business and brands within an

organization in order to attract potential customers and retain existing ones. He is also in charge

of the marketing department and therefore are responsible for employees within their

department. They assign duties and set targets for departmental staff. It is also the function of

marketing managers to perform periodic performance evaluations of the staff working for them.

The kitchen-in-charge are responsible for overall operations for the back of house

and kitchen area of the restaurant.

The cashier is responsible for taking money in the form of cash, check, or credit

card from patrons in exchange for food services. Scans items, provides change, balances

drawer, and processes card transactions.

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5.3 Management Team Gaps

The manager is responsible for planning, directing and overseeing the operations

and fiscal health of a business unit, division, department, or an operating unit within an

organization. The manager is responsible for overseeing and leading the work of a group of

people.

The manager is responsible for planning and maintaining work systems,

producers, and policies that enable and encourage the optimum performance of its people and

other resources within a business unit.

Leading people is usually part of the description of what a manager does. But, he

or she is also responsible for leadership over a segment of work, a sub-section of the

organization’s results, or a financial area within an organization with or without reporting staff. If

a manager has no reporting staff member, the Human Resources segments of this job

description may be eliminated or narrowed.

5.4 Personal Plan

The personnel will be hired is the Cashier. The cashier is responsible for the money

in daily services. Its job is to take in or give out money in a store. He is also responsible to collect

and record the payments and the monetary transactions.

The kitchen-in-charge are responsible for overall operations for the back of house

and kitchen area of the restaurant.

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CHAPTER VI

FINANCIAL PLAN

6.1 Projected Net Sales

Net Sales (Amount in Philippine Pesos)

Daily P 11, 950

Weekly P 83, 650

Monthly P 358, 500

Quarterly P 1,434, 000

Annually P 4,361,750

6.2 Projected Net Operating Expenses

Monthly Annual

LESS OPERATING EXPENSES

Salaries and Wages P 26,500 P 318,500

Light Expenses P 3,500 P 42,000

Water Expenses P 2,500 P 30,000

Other Operating Expenses P 2,500 P 30,000

Total Operating Expenses P 35,500 P 420,500

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6.3 Projected Income Statement

Consumable Expenses

Projected expenses Statement

Ingredients Quantity Unit Price Price

Flour 5 sack P 500 P 75,000 P 900,000

Noodles 50 box P 12 P 18,000 P216,500

Soft drinks 10 case P 250 P 750,000 P 9,000,000

Water 24 jog P 150 P 108, 000 P 1,296,000

Meat 10 kilos P 180 P 162,000 P1,944,000

Rice 50 kilos P 50 P 75, 000 P 900,000

Lemon Grass 30 bunch P 20 P 18, 000 P 216,000

Vodka 5 case P 4,000 P 600,000 P 7,200,000

Total Expenses P 1,806,000 P 21,672,500

Operating Income P 593,450 7,121,400

Income Before Tax P 593,450

Income Tax Expense P 7,405

Projected Net Expenses P 586, 700

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Non-consumable Expenses

Cart P 25,000

Furniture P 20,000

Salaries and Wages P 26,500 P 318,000

Light expenses P 3,500 P 42,000

Water Expenses P 2,500 P 30,000

Other expenses P 30,000 P360,000

Gross Income P 107,500 P1,290,000

Operating Income P 593,450 P7,121,400

Income Before Tax P 593,450

Income Tax Expense P 7,405

Projected Net Expenses P 586, 700

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INDEX

APPETIZER’S (BITE APPETITE)

BAR SNACKS

 Burger and Fries

 Combo’s Supreme- (F&F, )

SALADS with DRESSING (EAT HEALTHY)

 Bacon ranch salad

 Southwest salad

 Spicy carrot salad

 Asian apple salad

 Tomato- peach salad

 Caesar salad

 Hearty tuna salad

DELISH PASTA’S

 Pasta caprese

 Four cheese pasta

 Home- style baked pasta

 Pasta in mushroom sauce

 Pasta Con Pomodoro E Basilico

 Spaghetti Bolognese

 Simple spaghetti in tomato sauce

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 Gnocchi with tomato sauce

 Lasagna

 Penne ala vodka

 Ravioli with Coconut milk & lemon grass

MY MIX AND MATCH

SWEET TREATS

Desserts (THE HAPPY ENDING)

BBREAKFAST AND BRUNCH MEALS

ONE POT MEALS

DRINKS AND BEVERAGES

SAVORY SIGNATURES (THE SERIES)

- (choose you country, choose style 2-4, choose drink, and treat)
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Perspective View
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