Página 1 © 2008 Obra Social.

Fundación “La Caixa”

 Social purpose of ”la Caixa”

• To provide financial services to citizens

• To put profits back into society in the form of social

action

Welfare Projects is part of the essence

of ”la Caixa”

Página 2 © 2008 Obra Social. Fundación “La Caixa”

 Evolution of budget expenditure

Social
Environment and Science
Culture
Education and Research
Funds to distribute

400 297 500 310

500
256

62%
64% 64%

81 79
61 60 64 71
23 33 35 30

2007 2008 2009

Página 3 © 2008 Obra Social. Fundación “La Caixa”

 ”la Caixa” Welfare Projects mission:

To contribute to the progress of PEOPLE and SOCIETY

specially with those social groups that are most vulnerable,
through self-made programmes, strategic alliances and/or partnerships with third parties,
in efficient and innovative actions that must be able to be evaluated regularly to measure its
results, transferable to other agents working in the same field, and preferably take place within
Spain, even though with a global and integrative vision of the international context, all of these
with the main aim of a SUSTAINABLE SOCIAL TRANSFORMATION and the CREATION OF
OPPORTUNITIES for people.

Página 4 © 2008 Obra Social. Fundación “La Caixa”

 ”la Caixa” Welfare Projects…

... offers people opportunities...

children youth the elderly disabled people immigrants the sick prisoners

•Incorpora •People with

•Caixa Proinfancia •Preventing drug •Active ageing •Incorpora •Scholarships
•Mediators advanced illness
•School CiberCaixa consumption •Preventing •Aid for projects
•Dependency •Incorpora
•Young values dependency •Volunteers •Diversons
•Child vaccination •Hospital
•Volunteers
•Volunteers
•Accessible housing CiberCaixa
•Scholarships
•Elderly persons’ centres •Research
•Accessible housing
•Volunteers

...and encourages...

the diffusion of culture and science the conservation of the environment

•CaixaForum Centres
•CosmoCaixa Centres •Natural spaces

•Touring exhibitions •“la Caixa” in favour of the sea

•Concerts
•Advance command post
•Art in the street
•CaixaEscena
•Artistic heritage

Página 5 © 2008 Obra Social. Fundación “La Caixa”

 ”la Caixa” Welfare Projects, answering people’s needs

Main Social problems (CIS Sep. 09) Resources provided by ”la Caixa” Welfare
Projects
1. Unemployment 1. Incorpora and Natural Resources

2. Economic Problems 2. CaixaProinfancia

3. Terrorism. ETA 3.-

4. Immigration 4. Incorpora and Intercultural Harmony

5. Lack of security for the general public
5.
6. Politicians, political parties
6.
7. Housing 7. Accesible Housing

8. Education 8. Scholarships

9. Health 9. Integral care for people with advanced

10. The Government, politicians and illnesses, preventing dependency, cancer
political parties research, AIDS, cardiovascular problems.

Página 6 © 2008 Obra Social. Fundación “La Caixa”

 Factors of social inclusion from a holistic approach
FACTORS ACTIONS
Incorpora (Integration into work)
EMPLOYMENT
CaixaProinfància
(social promotion of children & families)
TRAINING
After School CiberCaixas
(conciliation of work & family)
SOCIAL
NETWORK KitsCaixa Values (educational resources)
Violence: cero tolerance
SOCIAL SOCIAL
EDUCATION Intercultural Harmony
EXCLUSION INCLUSION

Volunteer programmes
HOUSING
Drug abuse prevention
BASIC Financial Aid for social projects
NEEDS
Hospital CiberCaixas
HEALTH Integral care for people with
advanced illnesses

Página 7 © 2008 Obra Social. Fundación “La Caixa”

 How do we work from Welfare Projects?

Through Social Agents

NGOs
Foundations
Non-profit organisations
Directly
Associations

”la Caixa” Foundation

Jointly with
Welfare Projects
Government bodies

Autonomous Governments
Town Councils
Regional Councils

Página 8 © 2008 Obra Social. Fundación “La Caixa”

Página 9 © 2008 Obra Social. Fundación “La Caixa”
 Description of the programme
Goals

Overall goal To support efforts to reduce child poverty

• To break the cycle of transmission of poverty from parents to

children
• To persue the social and holistic development of the child
• From a prevention perspective and including all the family in the
process.
• Ensuring access to training, care and education for the full
development of the child’s potential.
Specific • To support the development and use of the best possible and
goals most innovative resources for social inclusion:
• To nurture partnerships and networks between social agents.
• To boost the sharing and further development of knowledge in
regards to social inclusion processes.
• Create public awareness:
• Of the existence of poverty in our country and of the possibility
of contributing to mitigate it.
• Prevention of greater social disintegration.

Página 10 © 2009
2008 Obra Social. Fundación “La Caixa”
 Description of the programme
Profile of the beneficiary / Portfolio of aids provided

The goal of the intervention is the child, but all the family group will be included in the
process in order to break the transmission of poverty between generations.

Over 200 non profit organisations take part in the programme distributing and applying
the aids and adjusting the overall scheme to the needs of each specific local environment.

Characteristics of the beneficiary

Portfolio of aids provided
(Minimum requisites)

Psychological support for children

Family groups

Educational back up

With children under 16 in their care.

After-school care centres

Taking part in a private or public social

Summer camps and other recreational
care programme to overcome poverty.
centres

Children’s needs not sufficiently covered.

School equipment

Family income that does not surpass a

Glasses and hearing aids
specific amount set by the IPREM rate.

Infant food and hygiene

Página 11 © 2009
2008 Obra Social. Fundación “La Caixa”
 Description of the programme
Overall perspective
Bilbao y A.M. Zaragoza y A.M.
Children: 2.066 Children: 6.861
Accepted aids: 7.241 Accepted aids: 21.701 Barcelona y A.M.
Attended Families: 1.343 Attended Families: 3.509 Children: 35.456
Spent budget: 2.142.215 € Spent budget: 6.039.220 € Accepted aids: 94.683
Attended Families: 20.655
Madrid y A.M. Spent budget: 26.917.944 €
Children: 36.610
Accepted aids: 92.044 Valencia y A.M.
Attended Families: 20.362 Children: 11.079
Spent budget: 23.302.750 € Accepted aids: 28.388
Attended Families: 6.907
Sevilla y A.M.
Spent budget: 7.874.150 €
Children: 10.963
Accepted aids: 33.717
Attended Families: 6.209
Spent budget: 9.234.280 € Islas Baleares
Children: 3.618
Accepted aids: 9.672
Málaga y A.M.
Attended Families: 2.268
Children: 14.939
Spent budget: 2.772.430 €
Accepted aids: 47.170
Attended Families: 8.443 Murcia y A.M.
Spent budget: 12.623.935 € Children: 9.208
P. de Santa Cruz de Tenerife Accepted aids: 28.741
Children: 3.289 Attended Families: 4.971
Accepted aids: 4.998 Spent budget: 8.014.490 €
Attended Families: 2.012 P. de Las Palmas
Spent budget: 1.199.810 € Children: 6.911
Accepted aids: 14.380
382.735 Total accepted aids
Attended Families: 3.939 141.000 Total children
Spent budget: 3.414.340 € 80.618 Total attended families
103.535.564 Total spent budget

Página 12 © 2008 Obra Social. Fundación “La Caixa”

 Description of the Programme
Geographical Scopes / Networks

It’s area of action is in the urban areas with the highest poverty levels.

The identification and intervention is done by non profit organisations grouped in networks.

31 coordinated
10 urban areas 307 social entities
networks

Zaragoza y A.M. Example: Madrid Example: Red Redes Soc. Coop.

Barcelona y 2ª corona Madrid

Red Fundación Tomillo

Valencia y A.M.
YMCA

Red Cáritas Madrid

Madrid y A.M.
Asoc. de madres solteras

Murcia y A.M.
Red Redes Soc.

Asoc. TRABE
Cooperativa

Málaga y A.M.
Fundación RAIS

Sevilla y A.M.
Red Coordinadora Infantil

Redes Soc. Cooperativa
y Juvenil de Vallecas.

Bilbao y A.M.

Islas Baleares
Red Save the Children

Islas Canarias

Página 13 © 2009
2008 Obra Social. Fundación “La Caixa”
 Description of the Programme
Future goals
Nurture the creation and sustainability of a stable environment of
cooperation between diverse social agents

HO PROA NIT
ITY ILY

AP MM
LIS CH Y N
UN FAM

CO
C O H T I ALS

TIC
MM HE
ND WIT ENT

AN OM O
U
Non profit
T

DP
FR ETW
EX SH D PO

organisations

RO
CO LATI S AN
T A IP

MO
A
TIO
NT ON
RE FICIT

RK

NA
DE

Family, School &

L
Public
Community resources
Children in a PERSONAL
AUTONOMY &
context of
DEVELOPMENT
poverty PURPOSE “PROCESS”

Página 14 © 2008 Obra Social. Fundación “La Caixa”

 Description of the Programme
Future goals

Nurture the creation and sustainability of a stable environment of

cooperation between all the public and private social agents that are
working with the families to allow a shared and coordinated
intervention, and therefore the following evolutions:

Multidisciplinary and segregated Social Action that is centered on

social action the potentials and on the
process

Social Action centered on Social and educational action

the deficits and available inter/Tran disciplinary and in a
resources network

Follow up and evaluation Impact evaluation on the

centered on the volume of quality and efficiency of the
actions, resources and number intervention.
of beneficiaries

Página 15 © 2008 Obra Social. Fundación “La Caixa”

 Innovative aspects of this sponsorship

• Closeness to the families we work with and for.

• A boost for the professionalization of the social entities and for a more
efficient intervention through networking.

• Stable funding on a mid term basis.

• Support of initiatives of cooperation between public resources (social

services, schools, sanitary resources) and the privately funded ones also
working on social intervention.

• Enhancement to the creation of intervention models and inclusion

processes for people under risk of social exclusion for greater social
impact and transformation.

• Fostering of evaluation methods to measure efficiency and real impact

more that quantitative results.

Página 16 © 2008 Obra Social. Fundación “La Caixa”

 Role played by “la Caixa” Social Welfare

• Provider of resources: technical, human and financial

• Facilitator and mediator between the different social agents that
interact with the families.
• Unifying agent of initiatives of different origins and developed for
diverse social groups.
• Sponsor of innovative projects and actions

Página 17 © 2008 Obra Social. Fundación “La Caixa”