Digital Marketing Proposal

--------------------------------------------------------------------------------------

Objectives:
 Create separate and coordinated visibility for both entities -
candidate and constituency.
 Utilize every single digital/tech platform to reach out to voters.
 Constantly track unfair methods used by the opponents and make
a buzz in social media and mainstream media.
 Discreetly track, report and resolve/restraint damages caused by
internal players.

--------------------------------------------------------------------------------------

War-room Personnel: Total 12 – 8 male and 4 female

Individual roles (day-to-day basis)

Primary role of female team members:
 1 female (and 1 backup) will be accompanying the candidate’s
entourage at all times, and will be very fluent with English and
Telugu languages. This resource/s will take care of live broadcast
on campaign fb accounts.
 1 female (and 1 backup) will interview local voters of all age
groups (some will be planted) to project electorate mood.
 2 will be working full-time on memes visualization and editing –
English and Telugu.
 2 will be working on fb, insta and twitter stills and short animation
content.
 1 will be working on website updates and google SEM.
 1 will be editing and mixing video clips for YouTube and WhatsApp
 1 will be sourcing and ideating trolling content. Also engaging with
paid social media agents and fans of opponents (with at least 100
comments per day).
 1 will be overseeing the entire activity. Also engaging with paid
social media agents and fans of opponents (with at least 50
comments per day).

--------------------------------------------------------------------------------------
Tools and Techniques:

Proposed Outcome:
The Techies in the constituency (major voter base), will identify with the
candidate.
Will help create a progressive and modern image for the candidate.

1. Two Websites – that cover the basics like profile, vision, manifesto,
itinerary, news and updates (Cost: 1L)

Domain names:
yoganandgajjala.com (to showcase candidate’s profile and vision)
serilingampally.com (to engage and interact with voters)
serilingampallybjp.com (redirect to serilingampally.com)

Example websites:
http://www.sathishreddy.com/
http://drashwath.in/

2. WhatsApp groups – Create, maintain and engage with the members

of the groups. These groups will continue and expand for the 2019 LS
elections. (Cost 50K)

Engage and debate with educated voters and convince them about the
personality and motives of the candidate.

3. Fb fan pages – also paid campaigns (still and motion), fb live (Cost
1.5L)

Pages:
BJP Serilingampally
Serilingampally
Yoganand Gajjala BJP

4. Twitter – multiple tweets every day (Cost 1L)

Network with other state BJP candidates’ social media teams to make
BJP related hashtags trend in Telangana region. Compare and compete
on a daily basis with hashtags and trends of opponent parties and
announce it on all platforms.
5. Instagram – Upload daily photos of candidate with constituency
voters (all segments), daily motivational quotes with photograph. (Cost
50k)

6. YouTube – live feed, editing short clips, run a 2 min recap of the day
on the channel (Cost 3L)

7. Google - SEO and SEM (Cost 1.5L)

8. Memes – Telugu Film based themes, Dark humour, Satirical, Comical

- Short TV clips, GIFs, and Images. (Cost 1L)

9. Trolling – Maintain a stock of Modi’s achievements graphics and text

data. Also maintain a stockpile of RaGa, CBN and KCR mocking
content. Customise wherever necessary and use it in all platforms of
social media. (Cost 1L)

10. Surveillance – to check backstabbing and vote bank stealing.

- Constantly monitor moves of K Naresh, Kasireddy Bhaskar Reddy, and
K Satish, and their close network.
- Infiltrate into opponents’ camp and gather intelligence.
- Monitor integrity of cash handlers within our camp. (Cost 3L)

--------------------------------------------------------------------------------------

Third party charges and daily needs:

Domain registration, Web space, fb paid ads, google SEM, recording
and live streaming devices and internet, fnb, laundry, high speed wifi @
war-room, local travel budget, one car with driver – (approx. 5L)

--------------------------------------------------------------------------------------

Total: Rs. 19 L + GST

--------------------------------------------------------------------------------------