Mobile social media

Mobile social media

Table of Contents
Overview
07 Worldwide digital population as of April 2018
08 Global mobile social penetration rate 2018, by region
09 Share of U.S. social media minutes 2016, by platform
10 U.S. mobile app content category time share 2017

Market leaders
12 Global social networks ranked by number of users 2018
13 Most popular social media apps in the U.S. 2018, by reach
14 Most popular social media apps in the U.S. 2018, by audience
15 Most popular social media apps in the U.S. 2017, by engagement
16 Unique U.S. social media audiences 2014-2016, by platform
17 Facebook: number of mobile daily active users worldwide 2012-2016
18 Facebook: number of mobile monthly active users worldwide 2009-2016
19 Number of mobile-only monthly active Facebook users 2011-2016
20 Facebook Messenger: number of monthly active users 2014-2017
21 Number of monthly active Instagram users 2013-2017
22 Daily active users of Snapchat 2014-2018, by region
23 Number of monthly active WhatsApp users as of 2013-2017
24 LINE: number of monthly active users 2014-2016
25 Viber: number of registered user IDs 2011-2017

Mobile messaging
27 Global number of mobile messaging users 2016-2021
28 Global mobile messaging user growth 2016-2021
29 Leading mobile messengers in the U.S. 2018, by users
30 Leading mobile messengers in the U.S. 2018, by reach
31 Leading mobile messengers in the U.S. 2018, by monthly usage
32 Annual global mobile messaging app growth 2014-2016
33 Most popular global mobile messenger apps 2018
34 Number of daily snaps created by Snapchat users worldwide 2017
35 Revenue per monthly active users of mobile messaging apps in 2015 and 2020

Usage
37 Weekly mobile phone communication and data usage 2016
38 Average monthly in-app time as of H1 2017, by vertical
39 Leading social media usage reasons worldwide 2017
40 U.S. teens: social networks and app DAU reach 2014-2016
41 Leading U.S. second screen devices used during TV consumption 2017
42 Smartphone use while watching TV in the United States 2017
43 Tablet use while watching TV in the United States 2017
44 U.S. youth Snapchat users following celebrities on social media 2016
45 Daily mobile video viewing volume on Snapchat 2015-2016
46 Daily mobile Facebook activities of U.S. smartphone users 2017

Revenue
48 Instagram: global mobile internet advertising revenue 2015-2018
49 Twitter: global mobile internet advertising revenue 2014-2018
50 Facebook: mobile advertising revenue share 2012-2017
51 South Korea Kakao's revenue 2013-2017
52 Kakao Corporation: quarterly advertising revenues 2013-2017, by platform
53 LINE app: quarterly revenue 2012-2015
54 Snap worldwide annual revenue forecast 2015-2027
55 Snap worldwide annual revenue 2015-2017
56 Snapchat: global advertising revenue 2015-2019
Mobile social media

Overview
 Overview 7

Worldwide digital population as of April 2018

Global digital population as of April 2018 (in millions)

data

4500

4,087

4000 3,827

3500
3,297
3,087

3000
Number of users in millions

2500

2000

1500

1000

500

0
Active internet users Unique mobile internet users Active social media users Active mobile social media users

Note: Worldwide; April 2018

Further information regarding this statistic can be found on page 58.

Source: We Are Social ID 617136

 Overview 8

Global mobile social penetration rate 2018, by region

Global mobile social network penetration rate as of January 2018, by
region

data

0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0%

Eastern Asia 64%

Northern America 61%

South America 57%

Northern Europe 57%

Central America 56%

Southeast Asia 51%

Oceania 49%

Southern Europe 48%

Western Asia 46%

Western Europe 44%

Global average 39%

Caribbean 37%

Eastern Europe 37%

Northern Africa 35%

Southern Africa 27%

Penetration rate

Note: Worldwide; January 2018

Further information regarding this statistic can be found on page 59.

Source: We Are Social; Tencent; Facebook; Vkontakte; Wikipedia; Kepios ID 412257

 Overview 9

Share of U.S. social media minutes 2016, by platform

Distribution of time spent on social media content in the United States as
of December 2016, by platform

data

0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0%

Desktop 21%

Smartphone app 60%

Smartphone browser 6% Activity

Tablet app 10%

Tablet browser 2%

Percentage of usage time

Note: United States; December 2016; Multi-platform

Further information regarding this statistic can be found on page 60.

Source: comScore ID 444986

 Overview 10

U.S. mobile app content category time share 2017

Mobile app share of total digital time spent on selected content
categories in the United States in June 2017

data

0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0% 100.0% 110.0%

Maps 96%

Instant messengers 96%

Music 96%

Photos 95%

Weather 84%

Games 81%

Personals 79%

Social networking 70%

Retail 47%

News/information 41%

Sports 34%

Portals 19%

Politics 5%

Share of digital time

Note: United States; June 2017

Further information regarding this statistic can be found on page 61.

Source: comScore ID 466874

Mobile social media

Market leaders
 Market leaders 12

Global social networks ranked by number of users 2018

Most popular social networks worldwide as of April 2018, ranked by
number of active users (in millions)

data

Facebook 2,234

YouTube 1,500

WhatsApp 1,500

Facebook Messenger 1,300

WeChat 980

Instagram 813

Tumblr** 794

QQ 783

QZone 563

Sina Weibo 392

Reddit 330

Twitter 330

Baidu Tieba* 300

Skype* 300

LinkedIn** 260

Number of active users in millions

Note: Worldwide; as of April 12, 2018; social networks and messenger/chat app/voip included

Further information regarding this statistic can be found on page 62.

Source: We Are Social; Kepios; SimilarWeb; TechCrunch; Apptopia; Fortune ID 272014

 Market leaders 13

Most popular social media apps in the U.S. 2018, by reach

Most popular mobile social networking apps in the United States as of
February 2018, by reach

data

0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0% 100.0%

Facebook 89.8%

Instagram 58%

Facebook Messenger 56.5%

Twitter 38.6%

Pinterest 32.8%

Snapchat 26.6%

Reddit 15.5%

Tumblr 12.6%

WhatsApp 10%

Google Hangouts 8.5%

GroupMe 5.5%

Skype 4.8%

Kik 4.5%

LINE 1.7%

Periscope 1.7%

Mobile reach

Note: United States; February 2018; 18 years and older

Further information regarding this statistic can be found on page 63.

Source: Verto Analytics ID 579334

 Market leaders 14

Most popular social media apps in the U.S. 2018, by audience

Most popular mobile social networking apps in the United States as of
February 2018, by monthly users (in millions)

data

0 20 40 60 80 100 120 140 160 180

Facebook 164.58

Instagram 106.17

Facebook Messenger 103.55

Twitter 70.76

Pinterest 60

Snapchat 48.67

Reddit 28.46

Tumblr 23.1

WhatsApp 18.24

Google Hangouts 15.62

GroupMe 10.15

Skype 8.72

Kik 8.21

LINE 3.15

Periscope 3.08

Million unique visitors

Note: United States; February 2018; 18 years and older

Further information regarding this statistic can be found on page 64.

Source: Verto Analytics ID 248074

 Market leaders 15

Most popular social media apps in the U.S. 2017, by engagement

Most popular mobile social networking apps in the United States as of
February 2018, by user engagement (in minutes per month)

data

0 100 200 300 400 500 600 700 800

Facebook 691.49

Snapchat 283.02

WhatsApp 227.05

LINE 224.64

Kik 192.24

Twitter 164.7

Instagram 151.58

Reddit 123.41

Tumblr 116.71

GroupMe 110.52

Google Hangouts 95.96

Facebook Messenger 90.98

Pinterest 78.19

Skype 60.06

Periscope 17.32

Minutes spent per user per month

Note: United States; February 2018; 18 years and older

Further information regarding this statistic can be found on page 65.

Source: Verto Analytics ID 579358

 Market leaders 16

Unique U.S. social media audiences 2014-2016, by platform

Unique weekly social media audiences in the United States as of 3rd
quarter 2016, by platform (in millions)

Chart Title

Q3 '14 Q3 '15 Q3 '16

200

176.9
180

156.5
160

138.2
140
Unique users per week in millions

120

100
87.9

80 74 73.4
70.2

57.8
60
47.6

40

20

0
Smartphone Tablet PC

Note: United States; 3rd quarter 2014 to 2016; 18 years and older

Further information regarding this statistic can be found on page 66.

Source: Nielsen ID 290836

 Market leaders 17

Facebook: number of mobile daily active users worldwide 2012-2016

Number of mobile daily active Facebook users worldwide from 1st quarter
2012 to 4th quarter 2016 (in millions)

data

1400

1200

1000
Number of users in millions

800

600

400

200

0
Q1 '12 Q2 '12 Q3 '12 Q4 '12 Q1 '13 Q2 '13 Q3 '13 Q4 '13 Q1 '14 Q2 '14 Q3 '14 Q4 '14 Q1 '15 Q2 '15 Q3 '15 Q4 '15 Q1 '16 Q2 '16 Q3 '16 Q4 '16

Note: Worldwide; Q1 2012 to Q4 2016

Further information regarding this statistic can be found on page 67.

Source: Facebook ID 346195

 Market leaders 18

Facebook: number of mobile monthly active users worldwide 2009-2016

Number of mobile monthly active Facebook users worldwide from 1st
quarter 2009 to 4th quarter 2016 (in millions)

data

2000

1800

1600

1400
Number of users in millions

1200

1000

800

600

400

200

0
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
'09 '09 '09 '09 '10 '10 '10 '10 '11 '11 '11 '11 '12 '12 '12 '12 '13 '13 '13 '13 '14 '14 '14 '14 '15 '15 '15 '15 '16 '16 '16 '16

Note: Worldwide; 1st quarter 2009 to 4th quarter 2016

Further information regarding this statistic can be found on page 68.

Source: Facebook ID 277958

 Market leaders 19

Number of mobile-only monthly active Facebook users 2011-2016

Number of mobile-only monthly active Facebook users as of 4th quarter
2016 (in millions)

data

1400

1200 1,149

1,055

1000 967
Number of mobile-only users in millions

894

823
800
727

655

581
600
526
456
399
400 341
296
254
219
189
200 157
126
102
83
58

0
Q4 '11 Q1 '12 Q2 '12 Q3 '12 Q4 '12 Q1 '13 Q2 '13 Q3 '13 Q4 '13 Q1 '14 Q2 '14 Q3 '14 Q4 '14 Q1 '15 Q2 '15 Q3 '15 Q4 '15 Q1 '16 Q2 '16 Q3 '16 Q4 '16

Note: Worldwide; 4th quarter 2011 to 4th quarter 2016

Further information regarding this statistic can be found on page 69.

Source: Facebook ID 281600

 Market leaders 20

Facebook Messenger: number of monthly active users 2014-2017

Number of monthly active Facebook Messenger users from April 2014 to
September 2017 (in millions)

data

1400
1,300

1,200
1200

1,000
Number of monthly active users in millions

1000
900

800
800
700

600
600
500

400

200
200

0
Apr '14 Nov '14 Mar '15 Jun '15 Dec '15 Apr '16 Jul '16 Apr '17 Sep '17

Note: Worldwide; April 2014 to September 2017

Further information regarding this statistic can be found on page 70.

Source: Facebook; VentureBeat ID 417295

 Market leaders 21

Number of monthly active Instagram users 2013-2017

Number of monthly active Instagram users from January 2013 to
September 2017 (in millions)

data

900

800
800

700
700

600
600
Number of users in millions

500
500

400
400

300
300

200
200
150
130
90 100
100

0
Jan '13 Feb '13 Jun '13 Sep '13 Mar '14 Dec '14 Sep '15 Jun '16 Dec '16 Apr '17 Sep '17

Note: Worldwide; January 2013 to September 2017

Further information regarding this statistic can be found on page 71.

Source: Instagram; TechCrunch ID 253577

 Market leaders 22

Daily active users of Snapchat 2014-2018, by region

Number of daily active Snapchat users from 1st quarter 2014 to 1st
quarter 2018, by region (in millions)

Chart Title

North America Europe Rest of World

250

200
Number of DAU in millions

150

100

50

0
Q1 '14 Q2 '14 Q3 '14 Q4 '14 Q1 '15 Q2 '15 Q3 '15 Q4 '15 Q1 '16 Q2 '16 Q3 '16 Q4 '16 Q1 '17 Q2 '17 Q3 '17 Q4 '17 Q1 '18

Note: Worldwide; Q1 2014 to Q1 2018; quarterly average

Further information regarding this statistic can be found on page 72.

Source: Snap Inc. ID 552671

 Market leaders 23

Number of monthly active WhatsApp users as of 2013-2017

Number of monthly active WhatsApp users worldwide from April 2013 to
December 2017 (in millions)

data

1600
1,500

1400
1,300

1,200
1200
Number of monthly active users in millions

1,000
1000
900

800
800
700

600
600
500
465
430
400
400 350
300
250
200
200

0
Apr '13 Jun '13 Aug '13 Oct '13 Dec '13 Jan '14 Feb '14 Apr '14 Aug '14 Jan '15 Apr '15 Sep '15 Feb '16 Jan '17 Jul '17 Dec '17

Note: Worldwide; April 2013 to December 2017

Further information regarding this statistic can be found on page 73.

Source: WhatsApp; Facebook ID 260819

 Market leaders 24

LINE: number of monthly active users 2014-2016

Number of monthly active LINE users worldwide as of 4th quarter 2016 (in
millions)

data

250

218.4 220 220 217

212 215
211
205

200 190
179
170
Number of monthly users in millions

150

100

50

0
Q2 '14 Q3 '14 Q4 '14 Q1 '15 Q2 '15 Q3 '15 Q4 '15 Q1 '16 Q2 '16 Q3 '16 Q4 '16

Note: Worldwide; 2nd quarter 2014 to 4th quarter 2016

Further information regarding this statistic can be found on page 74.

Source: LINE ID 327292

 Market leaders 25

Viber: number of registered user IDs 2011-2017

Number of unique Viber user IDs from June 2011 to September 2017 (in
millions)

data

1200

980
1000 950
920
891
858
823
784
Number of registrations in millions

800 754
711
664
606
600 573

495
449

400 375

280

194
200
125
74
40
19
0
Jun '11 Dec '11 Jun '12 Dec '12 Jun '13 Dec '13 Jun '14 Oct '14 Dec '14 Apr '15 Jun '15 Sep '15Dec '15 Mar '16 Jun '16 Oct '16 Dec '16 Mar '17 Jun '17 Sep '17Dec '17

Note: Worldwide; June 2011 to December 2017

Further information regarding this statistic can be found on page 75.

Source: Rakuten; Viber ID 316414

Mobile social media

Mobile messaging
 Mobile messaging 27

Global number of mobile messaging users 2016-2021

Number of mobile phone messaging app users worldwide from 2016 to
2021 (in billions)

data

2.48
2.5
2.34

2.18

2.01
2
1.82
Number of users in billions

1.58

1.5

0.5

0
2016 2017 2018* 2019* 2020* 2021

Note: Worldwide; 2016 to 2017

Further information regarding this statistic can be found on page 76.

Source: eMarketer ID 483255

 Mobile messaging 28

Global mobile messaging user growth 2016-2021

Year-on-year worldwide mobile phone messaging app user growth from
2016 to 2021

data

25.0%

20.0% 19.1%

15.5%
Year-on-year growth

15.0%

10.8%

10.0%
8.5%

7.2%

5.9%

5.0%

0.0%
2016 2017 2018* 2019* 2020* 2021*

Note: Worldwide; 2016 to 2017

Further information regarding this statistic can be found on page 77.

Source: eMarketer ID 483287

 Mobile messaging 29

Leading mobile messengers in the U.S. 2018, by users

Most popular mobile messaging apps in the United States as of February
2018, by monthly active users (in millions)

data

0 20 40 60 80 100 120

Facebook Messenger 103.55

Snapchat 48.67

WhatsApp 18.24

Google Hangouts 15.62

Messenger by Google 10.83

GroupMe 10.15

Skype 8.72

Kik 8.21

LINE 3.15

Telegram 2.57

Number of monthly unique users in millions

Note: United States; February 2018; 18 years and older

Further information regarding this statistic can be found on page 78.

Source: Verto Analytics ID 350461

 Mobile messaging 30

Leading mobile messengers in the U.S. 2018, by reach

Most popular mobile messaging apps in the United States as of February
2018, by mobile reach

data

0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0%

Facebook Messenger 56.5%

Snapchat 26.6%

WhatsApp 10%

Google Hangouts 8.5%

Messenger by Google 5.9%

GroupMe 5.5%

Skype 4.8%

Kik 4.5%

LINE 1.7%

Telegram 1.4%

Mobile reach

Note: United States; February 2018; 18 years and older

Further information regarding this statistic can be found on page 79.

Source: Verto Analytics ID 611728

 Mobile messaging 31

Leading mobile messengers in the U.S. 2018, by monthly usage

Most popular mobile messaging apps in the United States as of February
2018, by user engagement (in minutes per month)

data

0 50 100 150 200 250 300 350 400

Messenger by Google 374.07

Snapchat 283.02

WhatsApp 227.05

LINE 224.64

Kik 192.24

Telegram 154.16

GroupMe 110.52

Google Hangouts 95.96

Facebook Messenger 90.98

Skype 60.06

Monthly user engagement in minutes

Note: United States; February 2018; 18 years and older

Further information regarding this statistic can be found on page 80.

Source: Verto Analytics ID 611734

 Mobile messaging 32

Annual global mobile messaging app growth 2014-2016

Usage growth rate for mobile messaging and social apps and total mobile
apps worldwide from 2014 to 2016

Chart Title

Messaging and social apps Total mobile apps

120.0%

103%

100.0%
Year-on-year usage sessions growth

80.0% 76%

58%
60.0%
51%

44%

40.0%

20.0%
11%

0.0%
2014 2015 2016

Note: Worldwide; 2014 to 2016

Further information regarding this statistic can be found on page 81.

Source: Flurry ID 303890

 Mobile messaging 33

Most popular global mobile messenger apps 2018

Most popular global mobile messenger apps as of April 2018, based on
number of monthly active users (in millions)

data

0 200 400 600 800 1000 1200 1400 1600

WhatsApp 1,500

Facebook Messenger 1,300

WeChat 1,000

QQ Mobile 783

Skype* 300

Viber* 260

Snapchat** 255

LINE 203

Telegram 200

Monthly active users in millions

Note: Worldwide; as of April 12, 2018

Further information regarding this statistic can be found on page 82.

Source: We Are Social; Kepios; TechCrunch ID 258749

 Mobile messaging 34

Number of daily snaps created by Snapchat users worldwide 2017

Number of photo messages created by Snapchat users every day from
3rd quarter 2016 to 3rd quarter 2017 (in billions)

data

3.5
3.5

3
3

2.5
Number of snaps in billions

2.5

1.5

0.5

0
Q3 '16 Q1 '17 Q3 '17

Note: Worldwide; Q3 2016 to Q3 2017

Further information regarding this statistic can be found on page 83.

Source: Snap Inc. ID 257128

 Mobile messaging 35

Revenue per monthly active users of mobile messaging apps in 2015 and 2020
Revenue per monthly active users of selected mobile messaging apps in
2015 and 2020 (in U.S. dollars)

Chart Title

2015 2020*

30

27.3

25
23.2

20
Revenue in U.S. dollars

15

10 9.1

5.9 6

5
3 3
2

0.06 0
0
LINE KakaoTalk WeChat WhatsApp Facebook Messenger

Note: Worldwide; 2015

Further information regarding this statistic can be found on page 84.

Source: eMarketer; Deutsche Bank ID 487959

Mobile social media

Usage
 Usage 37

Weekly mobile phone communication and data usage 2016

Usage of mobile data and communication services on mobile phones in
selected countries at least once a week as of 2016

Chart Title

VoIP Voice calls Instant messaging Social networks E-mail Text messages

0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0% 100.0%
12%
15%
49%
United Kingdom 53%
63%
85%
9%
11%
32%
France 43%
60%
89%
16%
9%
66%
Germany 41%
57%
50%
30%
16%
73%
Italy 58%
65%
71%
18%
22%
40%
United States 56%
65%
80%
16%
5%
38%
Japan 27%
65%
32%
13%
15%
44%
Australia 55%
63%
86%
12%
14%
47%
Sweden 60%
67%
87%
Share of respondents

Note: Worldwide; 2016; 18 years and older; phone or smartphone owners; at least once a week

Further information regarding this statistic can be found on page 85.

Source: Ofcom; Deloitte ID 375099

 Usage 38

Average monthly in-app time as of H1 2017, by vertical

Average monthly minutes spent in-app as of 2nd half 2017, by vertical

data

120

108.92

100
Total minutes spent per user per month

80

66.39

60
54.3

39.45
40
32.87

20

0
Media & entertainment apps Overall apps Business & technology apps Travel & lifestyle apps Retail & e-commerce apps

Note: Worldwide; H2 017; Analysis of 37,000 apps within the Localytics network

Further information regarding this statistic can be found on page 86.

Source: Localytics ID 243779

 Usage 39

Leading social media usage reasons worldwide 2017

Most popular reasons for internet users worldwide to use social media as
of 3rd quarter 2017

data

0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0% 45.0%

To stay in touch with what my friends are doing 42%

To stay up to date with news and current events 41%

To fill up spare time 39%

To find funny or entertaining content 37%

General networking with other people 34%

Because a lot of my friends are on them 33%

To share photos or videos with others 32%

To share my opinion 30%

To research/find products to buy 29%

To meet new people 27%

Share of respondents

Note: Worldwide; Q3 2017; 16 to 64 years; 72,892

Further information regarding this statistic can be found on page 87.

Source: GlobalWebIndex ID 715449

 Usage 40

U.S. teens: social networks and app DAU reach 2014-2016

Most popular social networks and apps according to teen social media
users in the United States as of November 2016, based on daily usage

Chart Title

Nov '16 Nov '15 Nov '14

0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0%

65%
Facebook 62%
59%
63%
Instagram 56%
60%
54%
Snapchat 61%
56%
54%
YouTube 52%

50%
Facebook Messenger

49%
WhatsApp 40%
18%
45%
Twitter 47%
51%
25%
Pinterest 32%
25%
10%
LinkedIn 13%
8%
Share of respondents

Note: United States; November 2014 to November 2016; 13 to 17 years; based on monthly users who access selected social media daily

Further information regarding this statistic can be found on page 88.

Source: eMarketer; UBS ID 306947

 Usage 41

Leading U.S. second screen devices used during TV consumption 2017

Most popular devices used while watching TV and digital video streamed
to TV according to internet users in the United States as of March 2017

Chart Title

While watching traditional TV While streaming digital video on TV

70.0%

60.0% 58%
56%

50.0%
46%
Share of respondents

40.0% 38%
35%
32%

30.0%

20.0%

10.0%

0.0%
Smartphone Computer Tablet

Note: United States; March 2017; 18 years and older; total survey n=821; device owners

Further information regarding this statistic can be found on page 89.

Source: IAB; Various sources (MARU Matchbox) ID 455471

 Usage 42

Smartphone use while watching TV in the United States 2017

Most popular smartphone activities of second screen users in the United
States while watching TV as of March 2017

data

0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0%

Check social media, unrelated to video 72%

E-mail, unrelated to video 67%

Browse the internet, unrelated to video 66%

Catch up on news 55%

Look up info about/post about something else 53%

Play games 50%

Share of respondents

Note: United States; March 2017; 18 years and older; total survey n=821; smartphone users n = 444; smartphone users while watching TV

Further information regarding this statistic can be found on page 90.

Source: IAB; Various sources (MARU Matchbox) ID 455377

 Usage 43

Tablet use while watching TV in the United States 2017

Most popular tablet activities of second screen users in the United States
while watching TV as of March 2017

data

0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0%

Browse the internet, unrelated to video 64%

E-mail, unrelated to video 56%

Shop 54%

Check social media, unrelated to the video 54%

Play games 51%

Share of respondents

Note: United States; March 2017; 18 years and older; total survey n=821; tablet users n = 261; Tablet users while watching TV

Further information regarding this statistic can be found on page 91.

Source: IAB; Various sources (MARU Matchbox) ID 277660

 Usage 44

U.S. youth Snapchat users following celebrities on social media 2016

Preferred social networks to follow celebrities according to teen and
young adult Snapchat users in the United States as of February 2016

data

0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0%

Instagram 25%

Twitter 23%

Facebook 19%

YouTube 12%

Snapchat 10%

Vine 2%

Tumblr 1%

Don't follow celebs 5%

Share of respondents

Note: United States; February 2016; 13 to 24 years; 1,117

Further information regarding this statistic can be found on page 92.

Source: Variety ID 552557

 Usage 45

Daily mobile video viewing volume on Snapchat 2015-2016

Number of daily mobile video views on Snapchat as of April 2016 (in
billions)

data

12

10
10

8
8

7
Video views in billions

6
6

4
4

2
2

0
May '15 Sep '15 Nov '15 Jan '16 Feb '16 May '16

Note: Worldwide; May 2015 to April 2016

Further information regarding this statistic can be found on page 93.

Source: Snap Inc.; Fortune; Recode; Bloomberg ID 513494

 Usage 46

Daily mobile Facebook activities of U.S. smartphone users 2017

Daily mobile Facebook activities of smartphone users in the United States
in February 2017

data

0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0% 45.0% 50.0%

Read my news feed 43%

Respond/post comments on friend's updates, pictures 30%

Message friends directly 27%

Communicated within specific Facebook groups 23%

Visit friends' timelines 22%

Play games 20%

Post pictures/videos 17%

Post status updates 17%

Find apps to use 14%

Share of respondents

Note: United States; February 2 to 8, 2017; 18 years and older; 979 Respondents; respondents who use Facebook and own a smartphone

Further information regarding this statistic can be found on page 94.

Source: Statista Survey ID 255822

Mobile social media

Revenue
 Revenue 48

Instagram: global mobile internet advertising revenue 2015-2018

Worldwide mobile internet advertising revenue of Instagram from 2015 to
2018 (in billion U.S. dollars)

data

7 6.84
Mobile advertising revenue in billion U.S. dollars

4 3.64

1.86
2

1
0.63

0
2015 2016 2017* 2018*

Note: Worldwide; 2015 to 2016

Further information regarding this statistic can be found on page 95.

Source: eMarketer ID 448157

 Revenue 49

Twitter: global mobile internet advertising revenue 2014-2018

Worldwide mobile advertising revenue of Twitter from 2014 to 2018 (in
billion U.S. dollars)

data

3.58

3.5

2.93
Mobile advertising revenue in million U.S. dollars

2.5 2.32

2
1.74

1.5

1.06
1

0.5

0
2014 2015 2016* 2017* 2018*

Note: Worldwide; 2014 to 2015; all values are estimates

Further information regarding this statistic can be found on page 96.

Source: eMarketer ID 255756

 Revenue 50

Facebook: mobile advertising revenue share 2012-2017

Share of Facebook's mobile advertising revenue from 2012 to 2017

data

100.0%

90.0% 88%
83%

80.0% 77%

70.0%
65%
Share of total ad revenue

60.0%

50.0%
45%

40.0%

30.0%

20.0%

11%
10.0%

0.0%
2012 2013 2014 2015 2016 2017

Note: Worldwide; 2012 to 2017

Further information regarding this statistic can be found on page 97.

Source: Facebook ID 462370

 Revenue 51

South Korea Kakao's revenue 2013-2017

Annual revenue of Kakao Corporation from 2013 to 2017 (in billion South
Korean won)

data

2500

1,972.35
2000
Revenue in billion South Korean won

1,464.24
1500

1000 932.16
898.36

741.64

500

0
2013 2014 2015 2016 2017

Note: South Korea; 2013 to 2017

Further information regarding this statistic can be found on page 98.

Source: Kakao ID 385634

 Revenue 52

Kakao Corporation: quarterly advertising revenues 2013-2017, by platform

Advertising revenues of Kakao Corporation from 4th quarter 2013 to 4th
quarter 2017, by platform (in billion Korean won)

Chart Title

PC Mobile

180

160

140
Ad revenues in billion Korean won

120

100

80

60

40

20

0
Q4 '13 Q1 '14 Q2 '14 Q3 '14 Q4 '14 Q1 '15 Q2 '15 Q3 '15 Q4 '15 Q1 '16 Q2 '16 Q3 '16 Q4 '16 Q1 '17 Q2 '17 Q3 '17 Q4 '17

Note: Worldwide; Q4 2013 to Q4 2017

Further information regarding this statistic can be found on page 99.

Source: Kakao ID 385657

 Revenue 53

LINE app: quarterly revenue 2012-2015

LINE Corporation's app revenue from 4th quarter 2012 to 4th quarter 2015
(in billion yen)

data

35

29.9 30
30

25.4 25.3
25 23.6

20.9
Revenue in billion yen

20
17.7

14.6
15
12.2

10.2
10
7.4

4.5
5
2.2

0
Q4 '12 Q1 '13 Q2 '13 Q3 '13 Q4 '13 Q1 '14 Q2 '14 Q3 '14 Q4 '14 Q1 '15 Q2 '15 Q3 '15 Q4 '15

Note: Worldwide; 4th quarter 2012 to 4th quarter 2015

Further information regarding this statistic can be found on page 100.

Source: LINE ID 258384

 Revenue 54

Snap worldwide annual revenue forecast 2015-2027

Projected global annual revenue of Snap from 2015 to 2027 (in million U.S.
dollars)

data

16000
14,811

14000

12,263
12000

10,085
Revenue in million U.S. dollars

10000

8,237
8000
6,682

6000 5,387

4,321

4000 3,453
2,754

1,942
2000
1,104
404
59
0
2015 2016 2017* 2018* 2019* 2020* 2021* 2022* 2023* 2024* 2025* 2016* 2027*

Note: Worldwide; 2015 to 2016; gross revenue

Further information regarding this statistic can be found on page 101.

Source: Goodwater Capital ID 678604

 Revenue 55

Snap worldwide annual revenue 2015-2017

Global annual revenue of Snap from 2015 to 2017 (in million U.S. dollars)

data

900

824.95

800

700

600
Revenue in million U.S. dollars

500

404.48
400

300

200

100
58.66

0
2015 2016 2017

Note: Worldwide; 2015 to 2017

Further information regarding this statistic can be found on page 102.

Source: Snap Inc. ID 552702

 Revenue 56

Snapchat: global advertising revenue 2015-2019

Worldwide advertising revenue of Snapchat from 2015 to 2019 (in million
U.S. dollars)

data

3000

2,720.8

2500
Advertising revenue in billion U.S. dollars

2000

1,470.7
1500

1000
774.1

500
340.3

59.2

0
2015 2016 2017* 2018* 2019*

Note: Worldwide; 2015 to 2017

Further information regarding this statistic can be found on page 103.

Source: eMarketer ID 603550

Mobile social media

References
 References 58

Worldwide digital population as of April 2018

Global digital population as of April 2018 (in millions)

Source and methodology information Notes:

n.a.
Source We Are Social

Conducted by We Are Social

Survey period April 2018

Region Worldwide

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by We Are Social

Publication date April 2018

Original source Q2 2018 Global Digital Statshot, page 4 and 7

Website URL visit the website

 References 59

Global mobile social penetration rate 2018, by region

Global mobile social network penetration rate as of January 2018, by
region

Source and methodology information Notes:

Based on active users of the largest active social network in each country
accessing via mobile, compared to population.
Source We Are Social; Tencent; Facebook; Vkontakte;
Wikipedia; Kepios

Conducted by We Are Social; Tencent; Facebook; Vkontakte;

Wikipedia; Kepios

Survey period January 2018

Region Worldwide

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by We Are Social

Publication date January 2018

Original source Digital in 2018

Website URL visit the website

 References 60

Share of U.S. social media minutes 2016, by platform

Distribution of time spent on social media content in the United States as
of December 2016, by platform

Source and methodology information Notes:

n.a.
Source comScore

Conducted by comScore

Survey period December 2016

Region United States

Number of respondents n.a.

Age group n.a.

Special characteristics Multi-platform

Published by comScore

Publication date March 2017

Original source 2017 U.S. Cross-Platform Future in Focus, page 31

Website URL visit the website

 References 61

U.S. mobile app content category time share 2017

Mobile app share of total digital time spent on selected content
categories in the United States in June 2017

Source and methodology information Notes:

n.a.
Source comScore

Conducted by comScore

Survey period June 2017

Region United States

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by comScore

Publication date August 2017

Original source The 2017 U.S. Mobile App Report, page 47

Website URL visit the website

 References 62

Global social networks ranked by number of users 2018

Most popular social networks worldwide as of April 2018, ranked by
number of active users (in millions)

Source and methodology information Notes:

*Platforms have not published updated user figures in the past 12 months,
figures may be out of date and less reliable **These platforms do not publish
Source We Are Social; Kepios; SimilarWeb; TechCrunch; MAU data, user figures from third-party reports
Apptopia; Fortune

Conducted by We Are Social; SimilarWeb; TechCrunch; Apptopia;

Fortune; Fortune

Survey period as of April 12, 2018

Region Worldwide

Number of respondents n.a.

Age group n.a.

Special characteristics social networks and messenger/chat app/voip included

Published by We Are Social

Publication date April 2018

Original source Q2 2018 Global Digital Statshot, page 18

Website URL visit the website

 References 63

Most popular social media apps in the U.S. 2018, by reach

Most popular mobile social networking apps in the United States as of
February 2018, by reach

Source and methodology information Notes:

Data was gathered from 20,000 U.S. panelists that use and own multiple
devices.
Source Verto Analytics

Conducted by Verto Analytics

Survey period February 2018

Region United States

Number of respondents n.a.

Age group 18 years and older

Special characteristics n.a.

Published by Verto Analytics

Publication date March 2018

Original source Verto Statista Report February 2018

Website URL visit the website

 References 64

Most popular social media apps in the U.S. 2018, by audience

Most popular mobile social networking apps in the United States as of
February 2018, by monthly users (in millions)

Source and methodology information Notes:

Data was gathered from 20,000 U.S. panelists that use and own multiple
devices.
Source Verto Analytics

Conducted by Verto Analytics

Survey period February 2018

Region United States

Number of respondents n.a.

Age group 18 years and older

Special characteristics n.a.

Published by Verto Analytics

Publication date March 2018

Original source Verto Statista Report February 2018

Website URL visit the website

 References 65

Most popular social media apps in the U.S. 2017, by engagement

Most popular mobile social networking apps in the United States as of
February 2018, by user engagement (in minutes per month)

Source and methodology information Notes:

Data was gathered from 20,000 U.S. panelists that use and own multiple
devices.
Source Verto Analytics

Conducted by Verto Analytics

Survey period February 2018

Region United States

Number of respondents n.a.

Age group 18 years and older

Special characteristics n.a.

Published by Verto Analytics

Publication date March 2018

Original source Verto Statista Report February 2018

Website URL visit the website

 References 66

Unique U.S. social media audiences 2014-2016, by platform

Unique weekly social media audiences in the United States as of 3rd
quarter 2016, by platform (in millions)

Source and methodology information Notes:

n.a.
Source Nielsen

Conducted by Nielsen

Survey period 3rd quarter 2014 to 2016

Region United States

Number of respondents n.a.

Age group 18 years and older

Special characteristics n.a.

Published by Nielsen

Publication date January 2017

Original source 2016 Nielsen Social Media Report, page 4

Website URL visit the website

 References 67

Facebook: number of mobile daily active users worldwide 2012-2016

Number of mobile daily active Facebook users worldwide from 1st quarter
2012 to 4th quarter 2016 (in millions)

Source and methodology information Notes:

The number of DAUs, mobile DAUs, MAUs, and mobile MAUs do not include
Instagram users unless they would otherwise qualify as such users,
Source Facebook respectively, based on their other activities on Facebook.

Conducted by Facebook

Survey period Q1 2012 to Q4 2016

Region Worldwide

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Facebook

Publication date February 2017

Original source Facebook Quarterly Earnings Slides Q4 2016, page 4

Website URL visit the website

 References 68

Facebook: number of mobile monthly active users worldwide 2009-2016

Number of mobile monthly active Facebook users worldwide from 1st
quarter 2009 to 4th quarter 2016 (in millions)

Source and methodology information Notes:

Facebook measures "monthly active users" as users that have logged in
during the past 30 days. The site defines a mobile MAU as a user who
Source Facebook accessed Facebook via a mobile app or via mobile-optimized versions of the
website such as m.facebook.com, whether on a mobilephone or tablet such
as the iPad, during the period of measurement.
Conducted by Facebook

Survey period 1st quarter 2009 to 4th quarter 2016

Region Worldwide

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Facebook

Publication date February 2017

Original source Facebook Quarterly Earnings Slides Q4 2016, page 6

Website URL visit the website

 References 69

Number of mobile-only monthly active Facebook users 2011-2016

Number of mobile-only monthly active Facebook users as of 4th quarter
2016 (in millions)

Source and methodology information Notes:

n.a.
Source Facebook

Conducted by Facebook

Survey period 4th quarter 2011 to 4th quarter 2016

Region Worldwide

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Facebook

Publication date February 2017

Original source Facebook Quarterly Earnings Slides Q4 2016, page 7

Website URL visit the website

 References 70

Facebook Messenger: number of monthly active users 2014-2017

Number of monthly active Facebook Messenger users from April 2014 to
September 2017 (in millions)

Source and methodology information Notes:

n.a.
Source Facebook; VentureBeat

Conducted by Facebook

Survey period April 2014 to September 2017

Region Worldwide

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by VentureBeat

Publication date September 2017

Original source venturebeat.com

Website URL visit the website

 References 71

Number of monthly active Instagram users 2013-2017

Number of monthly active Instagram users from January 2013 to
September 2017 (in millions)

Source and methodology information Notes:

n.a.
Source Instagram; TechCrunch

Conducted by Instagram

Survey period January 2013 to September 2017

Region Worldwide

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Instagram; TechCrunch

Publication date September 2017

Original source techcrunch.com

Website URL visit the website

 References 72

Daily active users of Snapchat 2014-2018, by region

Number of daily active Snapchat users from 1st quarter 2014 to 1st
quarter 2018, by region (in millions)

Source and methodology information Notes:

North America includes Mexico and the Caribbean. Europe includes Russia
and Turkey.
Source Snap Inc.

Conducted by Snap Inc.

Survey period Q1 2014 to Q1 2018

Region Worldwide

Number of respondents n.a.

Age group n.a.

Special characteristics quarterly average

Published by Snap Inc.

Publication date May 2018

Original source Snap Q1 2018 Slides, page 3

Website URL visit the website

 References 73

Number of monthly active WhatsApp users as of 2013-2017

Number of monthly active WhatsApp users worldwide from April 2013 to
December 2017 (in millions)

Source and methodology information Notes:

Data regarding April 2013 was taken from an April 2013 interview with
WhatsApp CEO Jan Koum.
Source WhatsApp; Facebook

Conducted by WhatsApp

Survey period April 2013 to December 2017

Region Worldwide

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Facebook

Publication date January 2018

Original source Facebook Q4 2017 Earnings Call, page 4

Website URL visit the website

 References 74

LINE: number of monthly active users 2014-2016

Number of monthly active LINE users worldwide as of 4th quarter 2016 (in
millions)

Source and methodology information Notes:

Until October 2014, LINE reported registered users only. The source has
stopped reporting quarterly figures as of Q1 2017.
Source LINE

Conducted by LINE

Survey period 2nd quarter 2014 to 4th quarter 2016

Region Worldwide

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by LINE

Publication date January 2017

Original source LINE Q4 2016 Earnings Results, page 4

Website URL visit the website

 References 75

Viber: number of registered user IDs 2011-2017

Number of unique Viber user IDs from June 2011 to September 2017 (in
millions)

Source and methodology information Notes:

Unique IDs: Unique phone numbers excluding deactivations.
Source Rakuten; Viber

Conducted by Viber

Survey period June 2011 to December 2017

Region Worldwide

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Rakuten

Publication date February 2018

Original source Rakuten 2017 Q4 Results, page 69

Website URL visit the website

 References 76

Global number of mobile messaging users 2016-2021

Number of mobile phone messaging app users worldwide from 2016 to
2021 (in billions)

Source and methodology information Notes:

*Forecast Mobile phone users of any age who use an over-the-top (OTT)
messaging app via mobile phone (browser or app) at least once per month.
Source eMarketer

Conducted by eMarketer

Survey period 2016 to 2017

Region Worldwide

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by eMarketer

Publication date July 2017

Original source emarketer.com

Website URL visit the website

 References 77

Global mobile messaging user growth 2016-2021

Year-on-year worldwide mobile phone messaging app user growth from
2016 to 2021

Source and methodology information Notes:

*Forecast Mobile phone users of any age who use an over-the-top (OTT)
messaging app via mobile phone (browser or app) at least once per month.
Source eMarketer

Conducted by eMarketer

Survey period 2016 to 2017

Region Worldwide

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by eMarketer

Publication date July 2017

Original source emarketer.com

Website URL visit the website

 References 78

Leading mobile messengers in the U.S. 2018, by users

Most popular mobile messaging apps in the United States as of February
2018, by monthly active users (in millions)

Source and methodology information Notes:

Data was gathered from 20,000 U.S. panelists that use and own multiple
devices.
Source Verto Analytics

Conducted by Verto Analytics

Survey period February 2018

Region United States

Number of respondents n.a.

Age group 18 years and older

Special characteristics n.a.

Published by Verto Analytics

Publication date March 2018

Original source Verto Statista Report February 2018

Website URL visit the website

 References 79

Leading mobile messengers in the U.S. 2018, by reach

Most popular mobile messaging apps in the United States as of February
2018, by mobile reach

Source and methodology information Notes:

Data was gathered from 20,000 U.S. panelists that use and own multiple
devices.
Source Verto Analytics

Conducted by Verto Analytics

Survey period February 2018

Region United States

Number of respondents n.a.

Age group 18 years and older

Special characteristics n.a.

Published by Verto Analytics

Publication date March 2018

Original source Verto Statista Report February 2018

Website URL visit the website

 References 80

Leading mobile messengers in the U.S. 2018, by monthly usage

Most popular mobile messaging apps in the United States as of February
2018, by user engagement (in minutes per month)

Source and methodology information Notes:

Data was gathered from 20,000 U.S. panelists that use and own multiple
devices.
Source Verto Analytics

Conducted by Verto Analytics

Survey period February 2018

Region United States

Number of respondents n.a.

Age group 18 years and older

Special characteristics n.a.

Published by Verto Analytics

Publication date March 2018

Original source Verto Statista Report February 2018

Website URL visit the website

 References 81

Annual global mobile messaging app growth 2014-2016

Usage growth rate for mobile messaging and social apps and total mobile
apps worldwide from 2014 to 2016

Source and methodology information Notes:

n.a.
Source Flurry

Conducted by Flurry

Survey period 2014 to 2016

Region Worldwide

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Flurry

Publication date January 2017

Original source flurrymobile.tumblr.com

Website URL visit the website

 References 82

Most popular global mobile messenger apps 2018

Most popular global mobile messenger apps as of April 2018, based on
number of monthly active users (in millions)

Source and methodology information Notes:

*Registered users All values are the last reported figures.
Source We Are Social; Kepios; TechCrunch

Conducted by We Are Social; Kepios; TechCrunch

Survey period as of April 12, 2018

Region Worldwide

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by We Are Social

Publication date April 2018

Original source Q2 2018 Global Digital Statshot, page 18

Website URL visit the website

 References 83

Number of daily snaps created by Snapchat users worldwide 2017

Number of photo messages created by Snapchat users every day from
3rd quarter 2016 to 3rd quarter 2017 (in billions)

Source and methodology information Notes:

No data available for missing quarters.
Source Snap Inc.

Conducted by Snap Inc.

Survey period Q3 2016 to Q3 2017

Region Worldwide

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Snap Inc.

Publication date February 2018

Original source Snap Q4 2017 Slides, page 3

Website URL visit the website

 References 84

Revenue per monthly active users of mobile messaging apps in 2015 and 2020
Revenue per monthly active users of selected mobile messaging apps in
2015 and 2020 (in U.S. dollars)

Source and methodology information Notes:

*Forecast.
Source eMarketer; Deutsche Bank

Conducted by Deutsche Bank

Survey period 2015

Region Worldwide

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by eMarketer

Publication date November 2015

Original source emarketer.com

Website URL visit the website

 References 85

Weekly mobile phone communication and data usage 2016

Usage of mobile data and communication services on mobile phones in
selected countries at least once a week as of 2016

Source and methodology information Notes:

UK=3712, GER=1838, JPN=1431, AUS=1864, ITA=1862, SWE=1906,
FRA=1847, USA=1774Q.34 Please state which, if any, you have used (at
Source Ofcom; Deloitte least once a week)?Note: Text messaging is not relevant for Japan, as
respondents may have confused text messaging with similar services that are
available. The source does not provide an exact date of survey.
Conducted by Ofcom; Deloitte

Survey period 2016

Region Worldwide

Number of respondents n.a.

Age group 18 years and older

Special characteristics phone or smartphone owners; at least once a week

Published by Ofcom

Publication date December 2016

Original source International Communications Market Report 2016,

page 96

Website URL visit the website

 References 86

Average monthly in-app time as of H1 2017, by vertical

Average monthly minutes spent in-app as of 2nd half 2017, by vertical

Source and methodology information Notes:

n.a.
Source Localytics

Conducted by Localytics

Survey period H2 017

Region Worldwide

Number of respondents n.a.

Age group n.a.

Special characteristics Analysis of 37,000 apps within the Localytics network

Published by Localytics

Publication date April 2018

Original source localytics.com

Website URL visit the website

 References 87

Leading social media usage reasons worldwide 2017

Most popular reasons for internet users worldwide to use social media as
of 3rd quarter 2017

Source and methodology information Notes:

What are your main reasons for using social networking services?
Source GlobalWebIndex

Conducted by GlobalWebIndex

Survey period Q3 2017

Region Worldwide

Number of respondents 72,892

Age group 16 to 64 years

Special characteristics n.a.

Published by GlobalWebIndex

Publication date January 2018

Original source globalwebindex.net

Website URL visit the website

 References 88

U.S. teens: social networks and app DAU reach 2014-2016

Most popular social networks and apps according to teen social media
users in the United States as of November 2016, based on daily usage

Source and methodology information Notes:

Facebook Messenger not included in survey before 2016; YouTube not
included in November 2014
Source eMarketer; UBS

Conducted by UBS

Survey period November 2014 to November 2016

Region United States

Number of respondents n.a.

Age group 13 to 17 years

Special characteristics based on monthly users who access selected social

media daily

Published by eMarketer

Publication date January 2017

Original source emarketer.com

Website URL visit the website

 References 89

Leading U.S. second screen devices used during TV consumption 2017

Most popular devices used while watching TV and digital video streamed
to TV according to internet users in the United States as of March 2017

Source and methodology information Notes:

Which of the following devices, if any, do you use simultaneously while
watching traditional live TV programming on a TV screen?Which of the
Source IAB; Various sources (MARU Matchbox) following devices, if any, do you use simultaneously while watching digital
video streamed to a TV screen?

Conducted by Various sources (MARU Matchbox)

Survey period March 2017

Region United States

Number of respondents total survey n=821

Age group 18 years and older

Special characteristics device owners

Published by IAB

Publication date May 2017

Original source The Changing TV Experience 2017, page 24

Website URL visit the website

 References 90

Smartphone use while watching TV in the United States 2017

Most popular smartphone activities of second screen users in the United
States while watching TV as of March 2017

Source and methodology information Notes:

When you are watching video content on a TV screen and using another
device, what kinds of activities do you do on your device?
Source IAB; Various sources (MARU Matchbox)

Conducted by Various sources (MARU Matchbox)

Survey period March 2017

Region United States

Number of respondents total survey n=821; smartphone users n = 444

Age group 18 years and older

Special characteristics smartphone users while watching TV

Published by IAB

Publication date May 2017

Original source The Changing TV Experience 2017, page 32

Website URL visit the website

 References 91

Tablet use while watching TV in the United States 2017

Most popular tablet activities of second screen users in the United States
while watching TV as of March 2017

Source and methodology information Notes:

When you are watching video content on a TV screen and using another
device, what kinds of activities do you do on your device?
Source IAB; Various sources (MARU Matchbox)

Conducted by Various sources (MARU Matchbox)

Survey period March 2017

Region United States

Number of respondents total survey n=821; tablet users n = 261

Age group 18 years and older

Special characteristics Tablet users while watching TV

Published by IAB

Publication date May 2017

Original source The Changing TV Experience 2017, page 32

Website URL visit the website

 References 92

U.S. youth Snapchat users following celebrities on social media 2016

Preferred social networks to follow celebrities according to teen and
young adult Snapchat users in the United States as of February 2016

Source and methodology information Notes:

n.a.
Source Variety

Conducted by Variety

Survey period February 2016

Region United States

Number of respondents 1,117

Age group 13 to 24 years

Special characteristics n.a.

Published by Variety

Publication date March 2016

Original source variety.com

Website URL visit the website

 References 93

Daily mobile video viewing volume on Snapchat 2015-2016

Number of daily mobile video views on Snapchat as of April 2016 (in
billions)

Source and methodology information Notes:

n.a.
Source Snap Inc.; Fortune; Recode; Bloomberg

Conducted by Snap Inc.

Survey period May 2015 to April 2016

Region Worldwide

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Bloomberg

Publication date April 2016

Original source bloomberg.com

Website URL visit the website

 References 94

Daily mobile Facebook activities of U.S. smartphone users 2017

Daily mobile Facebook activities of smartphone users in the United States
in February 2017

Source and methodology information Notes:

Original question: [ ... ] What are your daily mobile Facebook activities?
Answers: several times a day / constantly checking
Source Statista Survey

Conducted by Statista Survey

Survey period February 2 to 8, 2017

Region United States

Number of respondents 979

Age group 18 years and older

Special characteristics respondents who use Facebook and own a

smartphone

Published by Statista Survey

Publication date March 2017

Original source statista.com

Website URL visit the website

 References 95

Instagram: global mobile internet advertising revenue 2015-2018

Worldwide mobile internet advertising revenue of Instagram from 2015 to
2018 (in billion U.S. dollars)

Source and methodology information Notes:

* Forecast. Paid advertising only; excludes spending by marketers that goes
toward developing or maintaining an Instagram presence.
Source eMarketer

Conducted by eMarketer

Survey period 2015 to 2016

Region Worldwide

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by eMarketer

Publication date November 2016

Original source US Ad Spending 2015-2020, page 19

Website URL visit the website

 References 96

Twitter: global mobile internet advertising revenue 2014-2018

Worldwide mobile advertising revenue of Twitter from 2014 to 2018 (in
billion U.S. dollars)

Source and methodology information Notes:

*Forecast Paid advertising only, excludes spending by marketers that goes
toward developing or maintaining a Twitter presence. Net ad revenues after
Source eMarketer company pays traffic acquisition costs to partner sites; ad spending on tablets
in included; excludes SMS, MMS and P2P messaging-based advertising.

Conducted by eMarketer

Survey period 2014 to 2015

Region Worldwide

Number of respondents n.a.

Age group n.a.

Special characteristics all values are estimates

Published by eMarketer

Publication date March 2016

Original source emarketer.com

Website URL visit the website

 References 97

Facebook: mobile advertising revenue share 2012-2017

Share of Facebook's mobile advertising revenue from 2012 to 2017

Source and methodology information Notes:

n.a.
Source Facebook

Conducted by Facebook

Survey period 2012 to 2017

Region Worldwide

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Facebook

Publication date February 2018

Original source Facebook Annual Report 2017, page 43

Website URL visit the website

 References 98

South Korea Kakao's revenue 2013-2017

Annual revenue of Kakao Corporation from 2013 to 2017 (in billion South
Korean won)

Source and methodology information Notes:

2016 data includes Loen Entertainment acquisition. Note: 1,000 South
Korean won equal 0.92 U.S. dollars and 0.75 euros (as of March 2018).
Source Kakao Figures have been rounded.

Conducted by Kakao

Survey period 2013 to 2017

Region South Korea

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Kakao

Publication date February 2018

Original source Kakao Q4 2017 earnings release, page 10

Website URL visit the website

 References 99

Kakao Corporation: quarterly advertising revenues 2013-2017, by platform

Advertising revenues of Kakao Corporation from 4th quarter 2013 to 4th
quarter 2017, by platform (in billion Korean won)

Source and methodology information Notes:

Data from Q3 '16 onward are Statista calculations
Source Kakao

Conducted by Kakao

Survey period Q4 2013 to Q4 2017

Region Worldwide

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Kakao

Publication date February 2018

Original source Kakao Q4 2017 release, page 6

Website URL visit the website

 References 100

LINE app: quarterly revenue 2012-2015

LINE Corporation's app revenue from 4th quarter 2012 to 4th quarter 2015
(in billion yen)

Source and methodology information Notes:

Figure for the fourth quarter of 2012 come from this press release .
Source LINE

Conducted by LINE

Survey period 4th quarter 2012 to 4th quarter 2015

Region Worldwide

Number of respondents n.a.

Age group n.a.

Special characteristics core LINE app business only

Published by LINE

Publication date January 2016

Original source linecorp.com

Website URL visit the website

 References 101

Snap worldwide annual revenue forecast 2015-2027

Projected global annual revenue of Snap from 2015 to 2027 (in million U.S.
dollars)

Source and methodology information Notes:

*Forecast
Source Goodwater Capital

Conducted by Goodwater Capital

Survey period 2015 to 2016

Region Worldwide

Number of respondents n.a.

Age group n.a.

Special characteristics gross revenue

Published by Goodwater Capital

Publication date February 2017

Original source goodwatercap.com

Website URL visit the website

 References 102

Snap worldwide annual revenue 2015-2017

Global annual revenue of Snap from 2015 to 2017 (in million U.S. dollars)

Source and methodology information Notes:

It was originally named Snapchat Inc. upon its inception, but it was rebranded
on September 24, 2016 as Snap Inc. in order to include the Spectacles
Source Snap Inc. product under a single company.

Conducted by Snap Inc.

Survey period 2015 to 2017

Region Worldwide

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Snap Inc.

Publication date February 2018

Original source Snap Inc Q4 2017 Release, page 1

Website URL visit the website

 References 103

Snapchat: global advertising revenue 2015-2019

Worldwide advertising revenue of Snapchat from 2015 to 2019 (in million
U.S. dollars)

Source and methodology information Notes:

* Forecast. Paid advertising only; excludes spending by marketers that goes
toward developing or maintaining a Snapchat presence. 2015 data from
Source eMarketer earlier reporting.

Conducted by eMarketer

Survey period 2015 to 2017

Region Worldwide

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by eMarketer

Publication date October 2017

Original source emarketer.com

Website URL visit the website