Beruflich Dokumente
Kultur Dokumente
REFERENCES
Chernushenko, D.
1994 Greening our Games: Running Sport Events and Facilities that Won't
Cause the Earth. Ottawa: Centurion Publishing & Marketing.
Mules, T., and S. McDonald
1994 The Economic Impact of Special Events: The Use of Forecasts. Festival
Management and Event Tourism 2:45±53.
Judith Ross-Kirkham
North East Institute for Higher Education, UK
No attempt is made within the text to provide the reader with the objec-
tives of the book or its intended audience. However, the contents suggest
that there are two target markets for this glossy book: tram enthusiasts
and the nostalgia market. The book would be at home in transport
museums' souvenir shops, where it could be purchased on impulse as a