Project 01

Submitted to: -
Sir. Shakeel Aslam

By:
Abdul Jabbar Fa17-Bba-107
Section A

Department of Management Science

COMSATS University Islamabad, Lahore.
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Table of Contents
FORD MOTORS ............................................................................ 3
Introduction .............................................................................................................................................. 4
Strategies for ford company ..................................................................................................................... 5
SWOT analysis for Ford: ............................................................................................................................ 7
Strengths in the SWOT Analysis of Ford .................................................................................................. 8
Brand Value ........................................................................................................................................... 8
Strong R&D............................................................................................................................................ 8
Patents .................................................................................................................................................. 8
New technologies.................................................................................................................................. 8
Weaknesses in the SWOT Analysis of Ford : ........................................................................................... 9
Product Fails .......................................................................................................................................... 9
Emerging ............................................................................................................................................... 9
Opportunities in the SWOT Analysis of Ford :..................................................................................9
Expansion .............................................................................................................................................. 9
Threats in the SWOT Analysis of Ford : ................................................................................................... 9
Environmental Regulations ................................................................................................................... 9
Global Economy .................................................................................................................................... 9
Competition .......................................................................................................................................... 9
Ford Motor Company: Five Forces Analysis (Porter’s Model) .................................................................. 9
Overview: Ford Motor Company’s Five Forces Analysis ........................................................................ 9
Competitive Rivalry or Competition with Ford (Strong Force) ............................................................... 10
Bargaining Power of Ford’s Customers/Buyers (Moderate Force) ......................................................... 10
Bargaining Power of Ford’s Suppliers (Moderate Force) ........................................................................ 10
Threat of Substitutes or Substitution (Moderate Force) ........................................................................ 12
Threat of New Entrants or New Entry (Weak Force) .............................................................................. 12
CAUSE OF ANALYSIS USED: .................................................................................................................... 12
SINGLE OR MULTIPLE STRATEGY TO ACHIEVE BUSINESS GOALS ..................................................... 13
A corporate-level strategy .................................................................................................................. 13
Business-level strategy........................................................................................................................ 13
CONCLUSION................................................................................................................................ 14
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REFERENCES ................................................................................................................................. 14

LIST OF FIGURES
Figure 1 ......................................................................................................................................................... 7
Figure 2 ......................................................................................................................................................... 8
Figure 3 ....................................................................................................................................................... 13
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FORD MOTORS

Introduction
Passage Motor Company is relate American global creator organization. it had been bolstered by
Ford and started performing on June sixteen, 1903. The corporate moves vehicles and
mechanical vehicles underneath the Ford finish.

Organization conjointly moves extravagance vehicles underneath the Lincoln finish. Passage
presented systems for substantial scale creating of vehicles related huge scale the board of a
mechanical work force abuse conservative fabricated delivering successions encapsulated by
moving sequential construction systems since 1914. Passage's previous kingdom auxiliaries
Jaguar and Land Rover, claimed in 1989 to 2000 severally, at that point these were sold to Tata
Motors in March 2008. Portage close by the Swedish producer Volvo from 1999 to 2010. In
2011, Ford suspended the Mercury finish, underneath that it had showcased section level
extravagance vehicles inside the U.S., Canada, Mexico, and furthermore the Near East since
1938.
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Passage is that the second-biggest U.S. based for the most part creator when General Motors and
furthermore the fifth biggest inside the world when Toyota, VW (Volkswagen), Hyundai KIA
and General Motors on premise of 2015 vehicle generation study. At the highest point of 2010,
Ford was the fifth biggest creator in Europe. All through the cash emergency toward the
beginning of the twenty first century, it had been on the precarious edge of fall, anyway it's since
returned to pick up. Passage was the eleventh-positioned by and large American-based
organization inside the 2018, bolstered global incomes in 2017 of $156.7 billion. In 2008, Ford
made five.532 million vehicles and utilized concerning 213,000 specialists at around ninety
plants and offices around the world.

The present postulation introduces an investigation of the vehicle fabricating industry, with
particular spotlight on one of its significant players, Ford, trailed by a valuation of the
organization with the objective to accomplish a value target and to make a suggestion to
potential financial specialists.

The Automobile business has remarkable attributes and significantly affects society, on
individuals' regular day to day existences, as well as on the monetary point of view. The
attributes, cost and income drivers of the business are altogether shrouded in the early parts of
this proposal, so as to make a strong system of understanding that can enhance the nature of the
valuation.

The valuation incorporates an investigation of the organization's budget reports and remembers
the explicit attributes of both the organization and the segment.

Money related data from the last five chronicled years is the beginning stage for evaluating
Ford's budgetary wellbeing, operational execution and productivity.

The estimation of the value target is performed under the DFC Enterprise Value technique and
fathoms a multi year gauge period, somewhere in the range of 2017 and 2020.
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Close by with this valuation system, a various examination is performed, to make a relative
correlation with contenders and industry benchmarks, so that, the subjectivity of the valuation
procedure can be by one way or another moderated.

Along these lines to the valuation performed, we presume that the accomplished value focus of
$13.11, results in a HOLD proposal.

Strategies for ford company

Passage Motor Company: New Strategies for International Growth .Nicole Daniel Thomas
Lawton Tuck School of Business at Dartmouth Tuck School of Business at Dartmouth .After
investigation of populace socioeconomics and gainfulness appraises, Casesa's group had chosen
to make a Dynamic Shuttle pilot in India. The extensive urban populace, including a subset of
optimistic laborers that Casesa accepted would be perfect Dynamic Shuttle clients, and
additionally the packed metropolitan transport frameworks and developing cell phone reception,
made India a perfect domain to test the

pilot. In the event that effective, it could fill in as a model for making Dynamic Shuttle programs
in different nations. Passage, be that as it may, couldn't build up the program alone. It would
require an accomplice that had the correct plan of action and comparable goals for development
potential and adaptability, alongside the eagerness to venture into the Indian market. The group
had discovered five potential contender to join forces with however presently couldn't seem to
decide the most proper one. Casesa looked into the plan for his group's gathering that evening.
What criteria were most imperative in figuring out who Ford should band together with, and did
any of the distinguished prospects best met Ford's requirements? What attributes would
guarantee a fruitful dispatch of Dynamic Shuttle in India? J ohn Casesa, gather VP of Ford
Motor Company's Global Strategy group, looked out from his office window at Ford's corporate
home office in Dearborn, Michigan, on a cool January day in 2016. The warm and tropical
atmosphere of Mumbai appeared universes from frigid Dearborn yet Casesa's consideration had
been on India for quite a while. Initially intended to enable Ford to come back to worldwide
gainfulness in its center car business after the Great Recession, the One Ford Plan had been
additionally refined to help Ford forcefully seek after rising open doors that were an expansion
of the Ford mark. A key feature of this arrangement was the presentation of Smart Mobility,
which mirrored Ford's purpose to stretch out from its center car advertise. Savvy Mobility tried
to position Ford as an organization that grasped mechanical advancement and a pioneer in
availability and versatility, while utilizing its current quality as a worldwide car powerhouse.
Casesa's group had conceived a thought called Dynamic Shuttle, a taxi-like
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benefit at costs like mass travel and empowered by cell phone get to. While other application-
based ride-benefit organizations normally moved 1 or 2 individuals for every ride, Dynamic
Shuttle had the desires of using transports to transport up to 12 individuals for every ride, and
was believed to be a perfect answer for developing economies with expansive urban populaces
who can't

manage the cost of individual transportation. Portage MOTOR COMPANY Founded in 1903 by
Henry Ford and a gathering of 11 financial specialists, the Ford Motor Company had humble
beginnings, propelling in a changed over plant on Mack Avenue in Detroit that delivered just a
couple of vehicles for every day. Passage immediately separated itself, in any case, Cases in
Crafting and Executing Strategy through an assortment of one of a kind creation and business
rehearses that changed the vehicle.

SWOT analysis for Ford:

Portage Motor Company is one of the biggest car makers on the planet. Aside from assembling it
additionally gives budgetary administrations through Ford Motor Credit. It has Ford and Lincoln
under its pennant. It is headquartered in Dearborn, Michigan in the United States. It has around
199000 representatives working for them starting at 2015.

Figure 1
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Strengths in the SWOT Analysis of Ford

Brand Value: Portage's image esteem remains at $19.771 billion as per the report of Brand
Finance. It positions 46th in the rundown of Brand Finance report.

Strong R&D: Ford spends a great deal bof R&D and is focused on making and enhancing the
execution of its vehicles which incorporates eco-friendliness, security, consumer loyalty, and
growing new items. Passage spends around $6.7 billion on R&D.It has likewise opened another
Research and Innovation Center in Palo Alto.

Patents: Being an assembling industry it is essential to see the products of its R&D. Passage at
present has approx. 38,500 dynamic licenses and pending patent applications all inclusive. The
normal period of patients remains at 5 and a half years.

New technologies: Ford is submitted towards new innovations to give itself the lift in this
vicious rivalry. Their attention is on innovation to upgrade eco-friendliness like EcoBoost,
coordinate infusion of gas or diesel fuel, six-speed transmissions, and cross breed and module
half and half powertrains. To improve item quality they are taking a shot at light-weighting,
lodge innovation, and powertrain.

Figure 2
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Weaknesses in the SWOT Analysis of Ford :

Product Fails: The brand picture of the organization gets a toll when they need to review their
vehicles due to falls flat or wellbeing reasons. Portage needed to review approx. 271,000 2013–
2014 Ford F-150 vehicles to supplant brake ace chambers in May 2016. In May 2015 Ford
needed to review vehicles because of the security disappointments of the Takata airbags. These
sorts of reviews hurt the brand picture of the organization and decrease the confidence of the
clients on the brand.

Emerging Markets: As per the separation of the piece of the pie of Ford it isn't doing great in
the developing markets. These business sectors have high potential returns and it needs to
concentrate on it to expand its general incomes and worldwide piece of the overall
industry.Opportunities in the SWOT Analysis of Ford :

Expansion: Ford is putting $2.5 billion in new motor and transmission plants in the Mexican
conditions of Chihuahua and Guanajuato. The fruition of $2.6 billion assembling activities in
Valencia, Spain. This will expand their day by day creation limit by 40%. New plants could
drive the income of the organization higher than ever.

Threats in the SWOT Analysis of Ford :

Environmental Regulations: This industry is confronting numerous controls coming up for
an assurance of nature. This is making the laws increasingly stringent and the organization needs
to stick to them by making changes to their generation schematics.

Global Economy: The worldwide economy is confronting a lull and with 67 plants far and wide
Ford needs to take care to keep the costs of the vehicles in line. Money variances will turn out to
be a distinct advantage.

Competition: It faces competition from Fiat ChryslerAutomobiles, General

Motors, Honda Motor, Hyundai-Kia Automotive Group, PSA Peugeot Citroen, Renault-Nissan,
Suzuki Motor, Toyota Motor, and Volkswagen.

Ford Motor Company: Five Forces Analysis (Porter’s Model)

Overview: Ford Motor Company’s Five Forces Analysis

Portage Motor Company's Five Forces investigation demonstrates that aggressive contention or
rivalry is the most huge outside power in the car business condition. Coming up next are the powers
of the five powers in impacting Ford's the same old thing:
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1. Competitive rivalry or competition (strong force)

2. Bargaining power of buyers or customers (moderate force)
3. Bargaining power of suppliers (moderate force)
4. Threat of substitutes or substitution (moderate force)
5. Threat of new entrants or new entry (weak force)

Competitive Rivalry or Competition with Ford (Strong Force)

Passage Motor Company faces intense rivalry. This part of the Five Forces investigation alludes
to contending firms that impact the business condition. Coming up next are the outside variables
that add to the solid power of focused competition against Ford:

 High forcefulness of firms (solid power)

 High leave obstructions (solid power)

 Moderate number of firms (moderate power)

Bargaining Power of Ford’s Customers/Buyers (Moderate Force)

Passage's clients essentially impact the business. This part of the Five Forces investigation
relates to the impacts of purchasers on organizations and the business condition. The outside
components that add to the moderate haggling intensity of Ford's clients are as per the following:

• Moderate exchanging costs (moderate power)

• Moderate size of individual buys (moderate power)

• Moderate accessibility of substitutes (moderate power)

Also, each purchase of Ford’s products is moderate in terms of its price and contribution to the
company’s revenues.

Bargaining Power of Ford’s Suppliers (Moderate Force)

Providers apply moderate impact on Ford Motor Company. The effect of providers and their
requests on firms are considered in this part of the Five Forces examination. For Ford's situation,
the accompanying outer variables add to the moderate haggling intensity of providers:

 Moderate generally speaking supply (moderate power)

 Moderate populace of providers (moderate power)
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 Low forward vertical coordination (powerless power)

The suppliers’ bargaining power is further weakened because of Ford’s backward vertical
integration through the Ford River Rouge Complex. Through the Complex, Ford produces some
of the materials it uses to manufacture cars and related finished products. Thus, this aspect of the
Five Forces analysis shows that Ford must consider the significant but limited external factors
linked to suppliers’ effect on the business.
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Threat of Substitutes or Substitution (Moderate Force)

Passage Motor Company encounters the impacts of the substitutes to its items. This part of the
Five Forces examination alludes to the degree substitution compromises firms and the business
condition. The accompanying outer components add to the moderate risk of substitution against
Ford:

• Moderate accessibility of substitutes (moderate power)

• Moderate exchanging costs (moderate power)

• Low execution of substitutes (feeble power)

There are significant substitutes to Ford's items, including open transportation and bikes. Be that
as it may, these substitutes are not constantly accessible or fitting in specific territories or
circumstances

Threat of New Entrants or New Entry (Weak Force)

Portage Motor Company feels the impacts of new contestants on its industry condition. The
effect of new firms is considered in this part of the Five Forces investigation. The outer elements
that add to the frail risk of new participants against Ford are as per the following:

• High capital costs (feeble power)

• High cost of working together (powerless power)

• High cost of brand improvement (powerless power)

Organizations like Ford focus on colossal spending to set up and keep up their organizations and
offices. These expenses are an obstruction to section that debilitates the risk of new entrants.In
expansion, it is exorbitant to build up a solid brand tantamount to Ford's, subsequently making it
troublesome for new participants to successfully go up against industry monsters. In light of this
part of the Five Forces investigation, outer elements present just a powerless danger against
Ford.

CAUSE OF ANALYSIS USED:

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In FORD engine organization I apply these investigation in light of the fact that to perceive the
organization condition and to think about the organization operation,How the dangers and
shortcoming and impacts the organization and furthermore examine about the organization
methodology arranging. On the off chance that the organization utilized the business
organization levels methodologies In which they focous on the item renewl minimal effort
generation. For this situation organization can get more3 competative avantages and creat
obstruction for the new competator and furthermore get the new potential cutomer faithfulness.

SINGLE OR MULTIPLE STRATEGY TO ACHIEVE BUSINESS GOALS

A corporate-level strategy is an action taken to gain a competitive advantage through the
selection and management of a mix of businesses competing in several industries or product
markets.

Business-level strategy focuses on how to attain and satisfy customers, offer goods and
services that meet their needs, and increase operating profits. To do this, business-level strategy
focuses on positioning itself against competitors and staying up to date on market trends and
technology changes.

Figure 3
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CONCLUSION
Portage Motor Company has unquestionably moved the perspective of what a vehicle is today
contrasted with 15 years back, and online networking has just extended the likelihood of what a
vehicle organization can do. By associating with whatever number gatherings as could
reasonably be expected, Ford can get individuals amped up for their autos, and make them
progressively energized when new vehicles are reported. At the North American International
Auto Show (NAIAS), Ford declared another program, called Ford Pass, that would permit Ford
proprietors to pick up advantages through their autos. These advantages, which are increased
through an application on the proprietor's telephone, will just help grow the extent of what a
vehicle organization will have the capacity to improve the situation the purchaser after a vehicle
is bought. Furthermore, administrations like leaving arrangements, won't require responsibility
for Ford vehicle, which demonstrates the organization's commitment to the general purchaser.
Through this new application, Ford ought to have the capacity to procure significantly more
vehicle customers and keep the ball rolling.

REFERENCES
 U.S. Division of Commerce (2015). The Automotive Industry in the
United States.

 Roy, D. (2011). Vital Foresight and Porter's Five Forces. Smile Verlag.

 Maybury, M. T., and Belardo, S. (1992, January). Five powers. In

System Sciences, 1992. Procedures of the Twenty-Fifth Hawaii
International Conference on (Vol. 4, pp. 579-588). IEEE.

 Grundy, T. (2006). Reevaluating and rehashing Michael Porter's five

powers demonstrate. Key Change, 15(5), 213-229.
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 Ford Motor Company Form 10-K, 2014.

 Ford Motor Company (2015). Supporting One Ford.

 Dobbs, M. (2014). Rules for applying Porter's five powers system: a lot
of industry investigation formats. Aggressiveness Review, 24(1), 32-45.

 Burke, A., van Stel, An., and Thurik, R. (2010). Blue sea versus five
powers. Harvard Business Review, 88(5), 28-29.