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One company that has been exemplary in its CSR initiatives is Unilever and I say this not
because of any personal biases against any other companies but because their CSR
programme titled the Unilever Sustainable Living Plan has covered a wide domain of areas
that has considerably impacted the society and the underprivileged people.
According to the Sustainable Living Plan, the company has outlined a number of goals to be
achieved by the year 2020. These are:
Small Actions. Big Difference
n Halve the environmental footprint of our products
n Help more than 1 billion people take action to improve their health and well-being
n Source 100% of our agricultural raw materials sustainably
n Unilever Pakistan’s Sustainable Living Plan focuses on the following:
1. Reduce the Environmental Impact of our products through reduction of greenhouse gases,
optimisation of water usage and waste management
2. Enhancing Livelihoods by rural programmes and creating opportunities through enhanced
distribution and empowerment through education
3. Improving Health& Hygiene by helping more than 68 million people take action to
improve their health and well-being through our personal care products. Nutrition
enhancement to reduce salt and calories in our food brands
4. Promoting Sustainable Workplaces by improving employees’ lifestyles, encouraging
diversity and creating an environmentally friendly office.
Through this programme, they have reached 6.2 million people in the year 2010. In their
health and hygiene programme, they have managed to reach approximately 5.2 million
people, under their nutrition programme, 82,608 meals were provided to the world food
programme, under their environment initiatives they managed to reduce carbon footprint
through Unilever Head Office Initiatives by 16 per cent. They also took part in flood
rehabilitation programmes by contributing Rs2.43m towards flood relief and rehabilitation
work.
Siemens – Flag-bearer of
Corporate Social Responsibilty
Corporate social responsibility is one of the most significant gauges one can use to measure
the worth of any company, and its contribution towards the nation. Siemens Pakistan, has
been one of the leading companies in Pakistan with regards to just about any economic
façade and certainly if one pulls out the corporate social responsibility yardstick. Siemens is a
firm believer is sustainability and for the company sustainability implies that they should act
responsibly on the behalf of future generations for the fulfillment of economic, environmental
and social progress. Siemens takes this responsibility as an employer, a contractor, an
investor and provider of innovative technology solutions. And of course as an integrated
technology company, the company wants to promote as many opportunities of sustainable
development as possible.
Compliance is another facet that can be peddled as the cornerstone of responsibility conduct.
Corporate responsibility can fully realise all of its prospects if everyone complies with
external and internal company rules and regulations. Decision making and actions should
always be in synchrony with moral principles and values. And Siemens has rightfully claimed
that it measures itself by this abovementioned standard. Siemens’ compliance programme is
what towers above and showcases the depth and fortitude of a truly formidable company.
And then there is the factor of diversity – another feather in the cap of Siemens. The
company’s success is a corollary of a multitude of ideas – ones that ensure that the product is
a diverse ensemble of competence and compliance. And Siemens oozes with such
dependability and integration of diversity. The company realises its social responsibility and
ensures that no discrimination prevails – be it owing to race, religion, colour or any sort of
backgrounds whatsoever. Siemens provides that quintessential environment that enhances
productivity with responsibility. The company considers responsibility as a strategic,
management-driven assignment and binds the business, environment and citizenship
activities and this in turn creates sustained tangible and intangible value for the company and
also for the myriad of stakeholders. And also this is done within the realms of ethics and
morality. Even though there has been an indubitable economic and financial turmoil in
Pakistan, Siemens has ensured that it maintains a top-drawer standard and cements their high
level of commitment for projects that run the entire gamut from health, education, culture and
sports. Siemens values the corporate social responsibility, and makes sure that it is a well
thought out process that encompasses sustainable projects with long term benefits. The Agha
Khan Hospital’s new emergency center and the workshop for the disabled are noteworthy
examples. As Siemens touts so brilliantly; that they are vying to make Pakistan a wise,
healthy and enjoyable place – and fair play to the company.
PepsiCo
Volunteers from PepsiCo Pakistan took part in organizing a cheerful and bright evening at the
SOS children’s village in Lahore as a part of its Lighting Up Lives CSR campaign. The campaign
aims to bring the ‘gift of light’ through solar powered LED lamps installed in Pepsi bottles to
communities in need across Pakistan.
The event comprised of activities that volunteers organized and held for the children at the village
including an art competition with 70 resident children taking part. The competition was held to
encourage creativity and appreciate the children’s artistic skills. The children created fascinating
sculptures using bottles, and the top three submissions were awarded prizes.