“AN EMPERICAL ANALYSIS OF CONSUMER BUYING

BEHAVIOUR IN BANGALORE D-MART”- Questionnaire for D-mart

consumers

1) Personal Details:-

a) Name:-
b) Contact no:-
c) Gender:-
i. Male []
ii. Female []
d) Age:-
i. 11-25 years []
ii. 25-40 years []
iii. 40-60 years []
iv. 60 and above []
v. Others []
e) Income:
i. Under 30,000Rs []
ii. 30,000 to 9,000Rs []
iii. 50,000 to 69,000Rs []
iv. 70,000 to 99,000Rs []
v. 100,000 and more Rs []

2) How frequently do you visit D-Mart?

a) Daily []

b) Weekly []

c) Monthly []

3) Type of products you prefer to purchase?

a) Grocery []

b) Clothe []

c) House Hold []

d) Food Items []

e) Others []
4) Offers of D-Mart as compared to stores?

a) Low []

b) Average []

c) High []

5) For day to day need you prefer?

a) D-MART []

b) Store []

6) Do you think D-Mart is more affordable for everyone?

a) Strongly disagree [ ]

b) Disagree []

c) Neutral []

d) Agree []

e) Strongly agree []

7) Are you happy with the parking facility provided?

a) Strongly disagree [ ]

b) Disagree []

c) Neutral []

d) Agree []

e) Strongly agree []
8) How frequently do you shop at D-Mart?

a) Weekly []

b) For two weeks []

c) Monthly []

9) Why do you shop at D-Mart?

a) Low price []

b) Product variety []

c) Quality []

d) Location []

10) Do you think store layout at this store makes it easy for customers to find
what they need?

a) Strongly disagree [ ]

b) Disagree []

c) Neutral []

d) Agree []

e) Strongly agree []

11) How would you rate the return policy of D-Mart?

a) Excellent []

b) Good []

c) Satisfactory []

d) Not satisfactory []
12) Are you happy with the store location?

a) Strongly disagree [ ]

b) Disagree []

c) Neutral []

d) Agree []

e) Strongly agree []

13) Distance between your house & D-Mart?

a) Below 2km []

b) Below 5km []

c) Below 10km []

d) More []

14) Do you agree with the tagline of D-Mart “Daily Discount, Daily
Savings..!”?

a) Strongly disagree [ ]

b) Disagree []

c) Neutral []

d) Agree []

e) Strongly agree []

15) Do you think that aggressive advertising will further increase the sales
volume of D-Mart?

a) Strongly disagree [ ]

b) Disagree []

c) Neutral []

d) Agree []

e) Strongly agree []