Unit 2 - GCE in Media: Communication and Production

Research Skills Audit

The purpose of this unit is to show that you understand research methods, there
purpose and the strengths and limitations of different techniques. This must be
applied to researching existing media texts and the content for production.
Make sure you record your skills in these audits and state the evidence of where they
can be found.

Name:…………………………. Levels: Basic / Competent / Advanced

Research AUDIT DATE ONE Evidence AUDIT DATE Evidence AUDIT DATE Evidence
Method TWO THREE
/Technique
primary research
interviews 6/10/10 Filming for
CVS RAM
media filming.
questionnaires
6/10/10 In ICT for each
unit for work
Competent
focus groups
Not done

photography 6/10/10 Filming shots

for the
 organisation
Advanced
filming
6/10/10 Filming for an
organisation
Competent
recording and other
forms of observation 6/10/10 Not done

secondary research

ratings / circulation
figures/ Hits/ Box 6/10/10 Not done
Office

− audience and
market profiles 6/10/10 Not done

− information about Filming for an

events, places and 6/10/10 organisation
people
for CVS RAM
project in
media.
Competent
identifying likely
sources 6/10/10 Basic

identifying and Basic

following-up leads
 6/10/10

sifting, collating and

storing the 6/10/10 Basic
information obtained

quantitative
research

quantitative research
6/10/10 Basic

qualitative research

qualitative research

6/10/10 Basic

researching the
content for a
production
• identify accurately Competent for
what you need to 6/10/10 research an
find out example
research for
business
• identify how and Competent in
where you are likely 6/10/10 ICT to find
to get the necessary necessary
information
information
on the unit.
• recognise and
follow-up information Basic
trails when they
6/10/10
present
themselves and keep
records of this
activity

• record the Basic in

information obtained business to
accurately
6/10/10 find
information
about another
business.
• collate (that is, sift
through, analyse, Basic in ICT to
evaluate and
6/10/10 evaluate each
organise) the
information obtained unit.

• store the Basic to put

information so that it 6/10/10 media work
is easily accessed
on the blog
researching a
media product

• what the audience

(or market) is for the
product 6/10/10 Basic

• how large that Competent

audience (or market) work in
is
6/10/10 business

• what an audience
thinks of a product Competent
6/10/10 In ICT for each
unit.

• how the product In business

compares to other comparing
similar products
6/10/10 products.
Competent