Programme

Lundquist
2nd Global
Seminar
Online CSR
Communications
21/10

UniCredit Conference Hall

via Tommaso Grossi 10
Milan, Italy

lundquist.
CSR
Event organised by lundquist.
ONLINE
AWARDS www.lundquist.it
csr@lundquist.it
2 0 1 0
 Agenda
Thursday, 21 October 2010

PART 1: COMPANY PERSPECTIVES & EXPERIENCES

For companies only

10.30 Registration & welcome coffee

11.00 Opening plenary session: New trends and best practice in online CSR
communications
Aula Magna 1

>> Introduction and welcome - Antonella Massari, Head of Group Identity & Communications,
UniCredit Group
>> James Osborne, head of CSR communications, Lundquist: “Key trends from the CSR
Online Awards 2010:communicating to a sceptical but engaged audience”
>> Elio Silva, News editor & correspondent, Il Sole 24 Ore: “A journalist’s perspective”
>> Natalie Sarkic-Todd, Executive Director, CSR Europe: “Enterprise 2020 and the future of
CSR communications”
>> Case study by Eni – Ilaria Lenzi, Sustainability Promotion Manager
>> Case study by Nestlé – John Bee, Communications Manager, Public Affairs
>> Q&A and discussion session

13.00 Lunch

14.20 Parallel workshops

Online reporting vs. online communicating

Aula Magna 2
>> Case study 1: UniCredit – Elena Bolognesi, Head of Corporate Sustainability Strategy
>> Case study 2: Terna – Fulvio Rossi, CSR manager
>> External expert 1: Davide Dal Maso, Avanzi & Forum per la Finanza Sostenibile
>> External expert 2: Natalie Sarkic-Todd, Executive Director, CSR Europe

The internet, social media and stakeholder engagement

Aula Magna 3
>> Case study 1: Hera Group – Filippo Bocchi, Director of CSR
>> Case study 2: Hewlett-Packard – Kiersten Regelin, Global Citizenship Program Manager,
Office of Global Social Innovation
>> Case study 3: Enel – Marina Migliorato, Head of CSR and relations with associations
>> External expert 1: Martin Smith, Founder and CEO, Justmeans
>> External expert 2: Anne van Lakerveld, CSR Project Manager, VBDO
>> External expert 3: Paolo Migliavacca, CEO, Gruppo Editoriale Vita
 Agenda
Thursday, 21 October 2010

PART 2: EXPERT PERSPECTIVES AND

AWARDS CEREMONY
Open to all registered
16.30 Welcome and opening remarks
Aula Magna 1
>> Opening remarks by Antonella Massari, Head of Group Identity & Communications, UniCredit
Group, and Joakim Lundquist, Founding Partner, Lundquist
>> Martin Smith, Founder and CEO, Justmeans: “ Creating online communities around better
business”

17.20 Roundtable discussion

An expert panel responds to the issues and problems raised during the company workshops
to provide outsiders’ perspectives on the challenges faced by publicly listed corporations in
communicating corporate social responsibility.

Moderator: Katharina Kort, Correspondent in Italy for Handelsblatt

Experts in the roundtable: Anne van Lakerveld, CSR Project Manager, VBDO
Paolo Migliavacca, CEO, Gruppo Editoriale Vita
James Osborne, Head of CSR communications, Lundquist
Natalie Sarkic-Todd, Executive Director, CSR Europe
Martin Smith, Founder & CEO, Justmeans

18.00 Presentation of CSR Online Awards 2010

>> Results of the CSR Online Awards 2010 - James Osborne, head of CSR communications,
Lundquist
>> Awards Ceremony for the winners of the ‘Global Leaders’, ‘Italy’ and ‘Switzerland’ CSR Online
Awards 2010

18.30 Cocktail