Order Booker: Mr. Sameer Date: XX-XX-2018 Day: XXX Route Code: MongoPir Sec 8-9 No. of FLP Racks Competition Racks S.No. DMS Code Shop Name Area Owner Name & No. Snack Kolson Oye MIX PC NPC City OPTP Hoye Others
1 Bhai Jan Mogopir Faizan 1 1 1
2 Shariq General Store Mogopir Yasir 1 1 3 NASRA General Store Mogopir Maaz 1 1 4 Muddasir Mogopir Muddasir 1 5 Yasir Mogopir Amir 6 Zooki Mogopir Shamoon 1 1 7 Al-Karim Sec 8 Mogopir Ashraf 1 1 8 Al-Mustafa Mogopir Shahroz 1 1 1 1 9 Sarwar General Store Mogopir Sarwar Medical 1 1 10 Dil-Kash Mogopir Umair 1 1 11 MAMU Mogopir Mumtaz 1 1 12 Abraiz General Store Mogopir Hanif 1 1 13 Abid General Store Mogopir Khalid 1 1 14 5 Star Mogopir Afzal 1 15 Nagori Mogopir Amaan 1 16 Al-Karim Sec 8 Mogopir Fahad 1 1 17 Suleman General Store Mogopir Zeeshan 1 1 18 Al-Waji Medical Qadir 1 1 19 20 FRITOLAY - CAPSTONE MARKET VISIT FORMAT Route Name: Mongopir 8,9,10 Order Booker: Mr. Sameer Date: XX-XX-2016 Day: XXX Route Code: Mongopir 8,9,10 KPI Sales Analysis (Rupee Value)
S.No. DMS Code Shop Name Book vs Current comp trade
Computerized Service trade spend spend Bill Frequency delivery Pepsi Snack Snack City Kolson OPTP Oye Hoye Others Compliance
1 Bhai Jan Yes Ok ok 20,000 4,000 Rack Rack
2 Shariq General Store Yes OK ok 3,000 2,000 Rack - 3 NASRA General Store Yes Avg excellent 5,000 Rack - 4 Muddasir Yes Avg ok Rack - 5 Yasir Yes Ok low 5,000 1,000 Rack Rack 6 Zooki Yes Ok low 2,000 1,000 Rack Rack 7 Al-Karim Sec 8 Yes ok ok 5,000 2,000 Rack Rack 8 Al-Mustafa yes ok ok 10,000 1,500 Rack - 9 Sarwar General Store Yes Good ok 8,000 2,000 Rack Rack 10 Dil-Kash Yes poor ok 4,000 1,000 Rack Rack 11 MAMU Yes Ok ok 10,000 3,000 - Rack 12 Abraiz General Store Yes Low ok 2,000 400 - Rack 13 Abid General Store Yes Ok ok 3,000 1,000 - Rack 14 5 Star Yes Ok low 4,000 1,500 Rack - 15 Nagori Yes Low low 3,000 100 Rack - 16 Al-Karim Sec 8 Yes ok ok 6,000 4,000 Rack - 17 Suleman General Store Yes low low 2,000 1,000 Rack 18 Al-Waji Medical Yes ok ok 6,000 1,500 Rack 19 20 FRITOLAY - CAPSTONE MARKET VISIT FORMAT Route Name: XXXXXXXXXXX Order Booker: XXXXXXXXXXXX Date: XX-XX-2016 Day: XXX Route Code: XXXXXXX
Steps of Call Analysis a / O (opportunity) DSR Relationship with Trade Competition Presence ( Overall Category Share)
1 Prepare For Call Yes NI = Needs Improvement Snack City Available
2 Greet The Customer Yes AS = At Standard Kolson Available 3 Walk The Store Yes EX = Excellent OPTP Available 4 Prepare & Determine Initial Order Yes Oye Hoye N/A 5 Make Sales Presentation Yes Others N/A 6 Assemble Customer Order Yes Sales Developmental Oppurtunities 7 Check-in Customer Order Yes No of Average PCI SKU Availability 8 Merchandise Product Yes 9 Complete The Sales Call Yes 10 Evaluate The Sales Call Yes Which step is the opportunity area of the DSR? Salted & french Cheese flavor of Rs. 10 & Rs. 20 are in demand, they must Make Sales Presentation. focused on demanded products. three to four
BUSINESS AND MARKET INSIGHTS
Complains should properly handled & supplies must be on time. There is another issue was retailer demanded for Salt, French Cheese Flavor & Wavy Bar B Q but they were forcing to sale another flavor of Wavy. Rs. 10 Lays & Rs. 20 was in demand but at that time supplier were short in quantity. Retailers were urging for discounted price since Pepsi Co raise the price of cartons for Rs. 10, Rs. 20 and all SKU's, so they were switching to other companies. Credit weren't given to retailers and due to shortage in cash they could not pay on the spot. Which step is the opportunity area of the DSR?