Beruflich Dokumente
Kultur Dokumente
CWISAT
Please complete using the example
Work individually
TAR
Please use the example allocated to your table by
the tutor
Work in table groups
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Unit 4 Handouts
Please adapt CWISAT to your needs
C Commitment of interviewer Describe who to target on the street!
i Information for the interviewer Minimum 30# interviews
ii Visibly wear CULC security pass Gender balanced if target segment allows
iii Ask for informed consent and compete
project health and safety risk
assessment form
(If the interviewee makes a comment, ask for a biz card so we can follow up and thank them for their
kindness- but don’t insist)
T Thank you
i My name is X of CULC and I thank you
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Unit 4 Handouts
3 Could you describe the petrol station Big/small Just petrol/lots of services
services available when you last filled up Other?
(If the interviewee makes a comment, ask for a biz card so we can follow up and thank them for their
kindness- but don’t insist)
T Thank you
i My name is … of CULC and I thank you
ii CULC is the City of London biz school of
Coventry university
iii Coventry Uni is ranked #15 uni in GB
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Unit 4 Handouts
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Unit 4 Handouts
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Unit 4 Handouts
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Unit 4 Handouts
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Unit 4 Handouts
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Unit 4 Handouts
Table group example 4
i) List and number of the ii) Male or Female iii) Interviewee’s observed age: PEMM; Pre iv) The ‘Do you’ question, that v) The ‘How often per month’
interviewee questioned observation Worker: Student; Early Worker: 20-30yrs; Mid engages the interviewee question that quantifies the
Worker: 30-50; Mature Worker: 50-70 answers
vi) The ‘how would you vii) The ‘packaging’ viii) The ‘product’ question about quality ix) The ‘people’ question about the x) The ‘any other thoughts’
describe the last one’ you question about the service question
went to or did! ambience
# M/F PEMO Y/N #? Last? Packaging Product People Any other
i) ii) iii) iv) v) vi) vii) viii) ix x)
1 M Modern Tasty Polite
2 M Pictures Hot Fast
3 M Pictures Hot Polite
4 F Music Tasty Young
5 F Pictures Hot Polite
6 M Pictures Attractive Polite
7 M Modern Hot Clean
8 M Music Decorated Trendy
9 F Pictures Attractive Polite
10 M White Decorated Fast
11
Etc
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