BUILD YOUR BUSINESS

VERSION 1.0 STORYLINE - PUNCTO

DEMO_BYB_88
REPORT_TEST

Why play Build Your Business? Measures

Imagine running a firm, taking its products
to the right customer segments, investing in
strategic initiatives, financing your working
capital, producing and pricing your
products and service as agreeable to the
market and earning revenue and net profit
while running your operations. This is Build
Your Business. It puts your business
acumen capabilities to the ultimate test.
The simulation measures 4 broad
competencies: business acumen, strategic
thinking, market orientation and inventory
management. As decisions were taken
during the simulation gameplay, these
metrics were measured and benchmarked
with fellow participants such as yourself.

PERFORMANCE SUMMARY

Illustration of how you fared across the 4 competencies is

shown here.

BUSINESS ACUMEN

STRATEGIC THINKING

MARKET ORIENTATION

INVENTORY MANAGEMENT
1 ACUMEN
BUSINESS
Business acumen is derived from
your ability to generate net profit,
market share of revenue & sales,
average employee utilization and
economies of scale.
NET PROFIT
$7089472
Net Profit is the amount accrued by
the firm after subtracting direct (Eg:
Raw materials cost) & indirect (Eg:
Marketing expenses) costs from
revenue earned.
3 ORIENTATION 4 MANAGEMENT
MARKET
Your ability to target the right
product to the right customer
segment & to spend the most
optimum marketing budget to do so
is Market Orientation.
OPPORTUNITY LOST
2518 units
Opportunity lost summarizes the
business (revenue & market share)
lost due to your firm's insufficient
product capacity.
2 THINKING
STRATEGIC
Strategic thinking is your firm's
ability to meet future market trends
i.e. innovative budget, employee
training, R&D initiatives, bank debt &
product quality.
R & D COST
$0
Investments in improving quality,
efficiency & lower cost of raw
materials are outlined here providing
an indication of your preparedness
for future growth.
INVENTORY
Your firm's ability to foresee demand
and avoid any product inventory is
chalked out here. More the
inventory, more expensive is the
cost of storing it.
TOTAL INVENTORY
13592 units
Inventory refers to your product
units that didn't get sold. This could
be due to high price, poor product
quality or incorrect fit with your
customer segments.
BUSINESS ACUMEN
Business acumen summarizes your understanding of how a company is run and its ability to
make money (revenue and net profit) with the optimum strategic execution capabilities. In
this report, business acumen is derived from net profit, market share of revenue & sales,
average employee utilization and economies of scale.

NET PROFIT MARKET SHARE

Net Profit is the amount accrued by the firm after Market share can be in terms of
subtracting direct (Eg: Cost of raw materials) and revenue or units sold. More
indirect (Eg: Marketing expenditure) costs from the generically, it refers to the % of
revenue earned for that financial period. sales in the market attributed to
your company.
$7089472 SALES 28.75 %
NET PROFIT REVENUE 33.7 %
$8M

$7M ECONOMIES OF SCALE

Net Profit

$6M Economies of scale is the cost

$5M
advantage obtained by your
company due to the scale of your
$4M
production operations. Larger the
$3M scale, lower is the cost per unit of
$2M your product manufactured.
$1M

$0
162576 403380
1 2 3 4 5 6 7 8 9 10 11 12

0
Month

AVERAGE EMPLOYEE UTILIZATION

Employee utilization refers to the % of your workforce required to manufacture and sell your
products.
AVERAGE EMPLOYEE UTILIZATION
100%
Avg Employee Utilization

87.5%

75%

62.5%

50%

37.5%

25%

12.5%

0% 1 2 3 4 5 6 7 8 9 10 11 12
Month
STRATEGIC THINKING
Strategic thinking illustrates how well your firm was prepared to meet future trends in the
market. This involves investments in upskilling your employees, innovative budget, futuristic
initiatives, any bank debt borrowed and the quality at which you produced your products.

LOAN AMOUNT R & D COST

Loan amount borrowed from bank. R&D cost to enhance quality & efficiency.
$0 $0
LOAN AMOUNT R & D COST
$1k $1k

Investment Cost
Loan amount

$800 $800

$600 $600

$400 $400

$200 $200

$0 $0
1 2 3 4 5 6 7 8 9 10 11 12 1 2 3 4 5 6 7 8 9 10 11 12
Month Month

TRAINING COST
Training cost to improve productivity.
$600000
TRAINING COST
$50k
Training Cost

$40k

$30k

$20k

$10k

$0
1 2 3 4 5 6 7 8 9 10 11 12
Month

MAXIMUM QUALITY THAT USER HAS PRODUCED

Shows your firm's maxium product quality. All else being equal, customers buy high quality
products.
5
Differentiator or a Cost
4
Leader?
Quality

2
 Quality is remembered
1
long after the price is
0
1 2 3 4 5 6 7 8 9 10 11 12 forgotten. - Gucci 
Month
MARKET ORIENTATION
Your ability to target the right product to the right customer/segment and spend the most
optimum marketing budget is captured in the market orientation section.

OPPORTUNITY LOST
Opportunity lost summarizes the business (revenue & market share) lost due to your firm's
insufficient product capacity.

1,000 1,000
Opportunity lost (in units)

Opportunity lost (in units)

900 900
800 800
700 700
600 600
500 500
400 400
300 300
200 200
100 100
0 1 2 3 4 5 6 7 8 9 10 11 12 0 1 2 3 4 5 6 7 8 9 10 11 12
Month Month

PRODUCT - SPORTY PRODUCT - CLASSICA

1,000
Opportunity lost (in units)

900
800
700
600
500
400
300
200
100
0 1 2 3 4 5 6 7 8 9 10 11 12
Month

PRODUCT - EXOTIQUE

STP SCORE
STP score indicates how well you identified the right product for your customer segment's
pain points. Higher the STP score, higher the likelihood that a customer segment would buy
your products.
100%

75%
Predict what customers want,
don't just build what they ask.

50%  You can't just ask

STP SCORE

customers what they want

25%
and then try to give that to
them. By the time you get it
built, they'll want
0%
something new. - Steve
1 2 3 4 5 6 7 8 9 10 11 12
Jobs 
Month
INVENTORY MANAGEMENT
Your firm's ability to foresee demand and avoid any product inventory is chalked out here.
More the inventory, more expensive is the cost of storing it.

INVENTORY
Inventory refers to your product units that didn't get sold. This could be due to various
reasons: high price compared to your competition, product not meeting customer needs and
poor quality.

2,500

2,250
Inventory is just money sitting
2,000
around.
Inventory (in units)

1,750
 The more inventory a
1,500
company has, the less likely
1,250
they will have what they need.
1,000
- Taiichi Ohno 
750

500

250

0
1 2 3 4 5 6 7 8 9 10 11 12
Month

1,000 1,000

900 900
Inventory (in units)

Inventory (in units)

800 800
700 700
600 600
500 500
400 400
300 300
200 200
100 100
0 1 2 3 4 5 6 7 8 9 10 11 12 0 1 2 3 4 5 6 7 8 9 10 11 12
Month Month

PRODUCT - SPORTY PRODUCT - CLASSICA

2,500

2,000
Inventory (in units)

1,500

1,000

500

0
1 2 3 4 5 6 7 8 9 10 11 12
Month

PRODUCT - EXOTIQUE