KNOWLEDGE MANAGEMENT & BI

Mohamed Azmi Taufik

&
Amal Nabilah Md Amin
 Business Intelligence

1. Definition

2. Business Intelligence as a subset of Knowledge Management

3. Business Intelligence and Strategic Knowledge Management

Key aspects of any business

o Knowledge Management

o Business Intelligence

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 What is Business Intelligence?

 A set of theories, methodologies, processes, architectures and

technologies that transform raw data into meaningful and useful
information for business purposes.

 Business intelligence can be defined as "a broad collection of

software platforms, applications, and technologies that aim to help
decision makers perform more effectively and efficiently" (Arnott,
Gibson and Jagielska, 2004)

 Business Intelligence (BI) is computer-based techniques used in

identifying, extracting, and analyzing internal business data.

 Business intelligence aims to support better business decision-

making by upper management. It is also called a Decision Support
System (DSS).

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 The importance of BI

 Allows organizations to get a more accurate and detailed

picture of what is going on in terms of business and
customers.

 Brings visibility into the organization at granular levels

 It allows organizations to review customer behavior

BI allows the users to transparently access and analyse any

type of data through applications that are designed to
support the core business processes

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The flow of BI process and tools

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Keys to Successful BI Implementation

 Data “On-Boarding” Efficiency

 Data Accessibility

 Data Reliability

 On-Time Information Delivery

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 Business Benefits

BI infrastructure enables the organization;

 to unlock the information and see data in new ways

 to integrate data across the enterprise

 empower business users to become information self- sufficient.

 empowers knowledge worker to make faster and better decisions

Improve productivity with better decision making and faster response-to-

market changes or other business events.

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 How BI and KM are related

Business intelligence starts with a data warehouse and query/reporting and analysis tools for
the purpose of measuring historical activity.

However over time, BI activities will expand outward to embrace other kinds of data and
business processes that currently fall within the domain of knowledge management.

Wisdom Review, Measure, Refine

nts
Eve

Experience
Action

Plans Rules and Models

Operational
Systems
Knowledge Analytical Tools

da
Data Warehouses

ta
Information

Analytical Systems

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How BI and KM are related (2)

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STRATEGIC KNOWLEDGE MANAGEMENT
&
BUSINESS INTELLIGENCE

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 STRATEGIC KNOWLEDGE MANAGEMENT

o Strategic Knowledge management helps in identifying

the needs of a firm, organizing flow of information ,
implementing the plan and evaluating the whole
exercise to find gaps and to rectify things in time.

o Strategic Knowledge management helps in achieving

the organizational goals.

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 A strategic perspective on KM

A strategic perspective on KM means addressing:

1) vision and direction, and

2) how to organize and manage knowledge-related
resources for competitive advantage.

 Effects of strategic KM on innovation

 Effects of strategic KM on organisational performance

(1) financial performance - market performance

(profitability, growth and customer satisfaction);
(2) process performance – refer to quality and efficiency;
(3) internal performance - relates to individual capabilities
(employees’ qualification, satisfaction and creativity)

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 Cycle of
Strategic Knowledge Management

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5 Ps of Strategic KM

People

Process

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 The 4 common barriers to
Strategic Knowledge Management

The “Strategic Intent” for KM / KS is not understood by those

who must implement it…and not translated into
measurable objectives via a “Systems Thinking” approach.

Personal goals,
knowledge transfer,
and key competency
development is not linked to Management
strategy implementation systems are
& the impact of the “Change” designed for
is not fully understood. operational control
and tied to budgets
& not the strategic
value drivers.

Key processes, ERP systems & IT are not designed to

leverage the drivers of business strategy
- they tend to be “transactional” and not “transformational”.
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 SKM & BI

 Understand knowledge and KM technologies important to build &

implement BI system
 Parameterization of the BI system is very essential for accurate
performance. It involves :

 Identifying and modelling business knowledge

 Monitoring and modifying various data
 Understanding how to interpret result & modify further queries
 Use the results for improving business decision making on
continuous basis

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 SKM & BI
Business Intelligence (BI) refers to skills,
processes, technologies, applications and
practices used to support decision-making.
These involve intelligent data analysis and
mapping required for decision-making.

Business Intelligence and SKM provides business / e-business with the

necessary intelligence to improve on various business aspect.

An intelligent organization is always positioned to excel and satisfy

by making better decision

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MAHB

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 Enterprise Data WareHouse-BI Architecture

SUN DW20 SERIES MPP Technology 6 CPU – Dual

EDWH Core
End
TM’s APPLICATIONS INFORMATIONS

16x3 Gigabytes
Users
BI-CUS Datamart

GREENPLUM DW GreenPlum DB
SOURCES

BI-CPA Datamart

ETL Scripting –
GreenPlum DB
SQL

BI-RAS Datamart

GreenPlum

The outputs are crucial for the decision making processes

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THANK YOU
 The CUBE Engine

CUBE

The Analytic Workspace (AW) is used to store the multidimensional data types, e.g.
the dimensions, measures and cubes. An Oracle database schema can contain one or
more analytic workspaces in addition to owning the normal relational objects such as
the tables, indexes and materialized views.
Example of BI Engine
 Business Intelligence
Business intelligence tools search data to find meaningful information; they fall into two
classifications – reporting tools and data-mining tools

Reporting tools read data from a variety of sources, process that data, and produce
formatted reports
Use simple techniques; e.g., sorting, selecting and grouping to calculate totals and
averages.
Used primarily for assessment; e.g., What has happened in the past? What is the current
situation? and how does the current situation compare to the past?

Data-mining tools process data using statistical techniques, many of which are
mathematically complex.
Data mining involves searching for patterns and relationships among data.
In most cases, data-mining tools are used to make predictions; e.g., what is the
probability that a customer will default on a loan?
Flow of information into knowledge
BI empower the users
Strategic Knowledge Management Framework