.

GLOBAL
INSIGHTS
REPORT
Android Platform (Google Play Store)

June 2013 www.prioridata.com

.

TABLE OF CONTENTS

Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
Executive Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

THE BIG PICTURE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . …

Global Snapshot . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
Comparative Country Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
Country Growth Comparison . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Platform Comparison by Country . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

THE IN-DEPTH LOOK . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . …

App Market Composition by Category . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
App Market Saturation by Category . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
Category Monetization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
Paid App Price Distribution . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17
Paid App Revenue By Category . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19
Paid App Revenue Distribution . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21
App Store Rating Distribution . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23

KEY TITLES & PUBLISHERS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . …

Top NEW Free App Titles . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26
Top NEW Paid App Titles . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27
Top Publishers of NEW Free & Paid Apps . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28
Top Free App Titles - IN-MONTH . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29
Top Paid App Titles - IN-MONTH . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30
Top Publishers of Free & Paid Apps - IN-MONTH . . . . . . . . . . . . . . . . . . . . . . . . . . 31
Top Free App Titles - ALL-TIME . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32
Top Paid App Titles - ALL-TIME . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33
Top Publishers of Free & Paid Apps - ALL-TIME . . . . . . . . . . . . . . . . . . . . . . . . . . . 34

APPENDIX . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . …
Glossary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36
Methodology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37
License Type & Disclaimer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38
.
INTRODUCTION
Welcome to Priori!
Thank you for purchasing our report! We hope
it helps you make better decisions in the mobile
app economy.
This report, the Global Insights Report, pro-
vides a comprehensive view of app activity at the
global level. It is designed to display key statis-
tics around the size, composition, growth, mon-
etization, and user satisfaction within the global
market and its component countries and cate-
gories. It also provides information on the top
apps and publishers over the reporting period.
This report is based on data collected directly
from the app stores, and is supplemented
by download estimates and app classifications
which are generated through Priori’s proprietary
technologies. Please see the Methodology page
in the Appendix of this report for further detail on
our approach.
We are committed to bringing transparency to
the app market through data. If you have ques-
tions about this report or would like to inquire
about our data capabilities please contact us at
reports@prioridata.com.
Priori Data GmbH
Berlin
.

EXECUTIVE SUMMARY
• This report focuses primarily on the size and composition of the global market for Android apps.
This includes 23 countries and 30 application categories. Note that for Android we only track
apps in the Google Play store, which is not supported by all Android devices or markets.

• As of June 2013, there are 902,254 apps in the Google Play store, 78% of which are free and
22% of which are paid. 4.8% of all apps have in-app purchase. Compared to May 2013, the
number of free apps available for download in the app store increased by 6% while the number
of paid apps available for download increased by 3%. 27,984 apps were deleted from the app
store during June 2013.

• Out of the total number of apps detected, 20.1% were released within the last three months and
13.7% are gaming applications.

• Associated with all apps in the Google Play Store are 240,230 publishers, 16.6% of which publish
games. The average number of apps per publisher is 3.8.

• In June 2013, we estimate that there were around around 3.6 billion downloads of Android ap-
plications. Of these, 99.7% of downloads were accounted for by apps that are free to download,
25.6% by new apps and 36.2% by gaming apps.

• In June 2013, 15 out of 23 countries we track experienced solid growth in in-month downloads
versus the prior month. At the global level, in-month downloads increased by 3.5%. The United
States was the country with the highest number of Android downloads in June 2013. In terms of
month-over-month download growth, Portugal was the fastest growing on the Android platform.

• Across the countries where we maintain information on both iOS and Android, 17 out of 23
countries experienced more in-month downloads of Android apps versus iOS apps in June 2013.
In terms of Android versus iOS downloads for June 2013 Poland showed the largest disparity
while Japan showed the smallest disparity.

• In terms of Android in-month downloads, the United States was the leader among the countries
in our database, with a 32.5% share of June 2013 downloads. The next largest country, the
United Kingdom, had a share of 7.5%.

• Tools was the leader among the native categories, with 461,796,258 downloads in June 2013,
followed by Casual Games and Arcade Games, with 392,865,234 and 385,098,628, respectively.

• The fastest growing category was Casual Games, with a 14.8% growth in month-over-month
downloads in June 2013.
.

EXECUTIVE SUMMARY (CONTINUED)

• We compare the number of apps to the number of downloads as a proxy for market saturation
at the category level. Business apps have the highest app-to-download ratio at 2.27 apps per
thousand downloads. Racing Games apps have the lowest app-to-download ratio, at 0.02 apps
per thousand downloads.

• In June 2013 the News and Magazines category had the highest proportion of free-to-paid apps.
Among free apps, the Card Games category was the most likely to contain in-app purchase while
among the paid apps the Racing Games category had the highest proportion of apps with in-app
purchase.

• Among the pay-per-download apps, Medical apps tend to be the most expensive, with an av-
erage price of $8.69, while apps belonging to the Personalization category tend to be the least
expensive, with an average price of $1.60.

• Among the pay-per-download apps, the highest grossing category in June 2013 was Arcade
Games, with in-month revenues of $8,202,273 (excluding revenues from in-app purchases). The
lowest grossing category was Shopping.

• At the app level, the Arcade Games category tends to have the highest in-month revenues from
paid downloads, with category average revenues of $5,139 (excluding revenues from in-app
purchases). Conversely, the Lifestyle category tends to have the lowest in-month revenues for
pay-per-download apps, with category average revenues of only $393.

• Books and Reference app users tend to be the most satisfied while Casual Games app users
tend to be the least satisfied, with average Android app store ratings of 4.3 stars and 4.0 stars,
respectively.

• Among free apps released within the last three months, Gameloft's Despicable Me tops the list,
with 26,581,000 downloads in June 2013 and an average app store rating of 4.6 stars, followed
by Google Inc.'s Hangouts (replaces Talk) and 6677g.com's Crazy Dentist - Fun games. Apps on
this list are ranked based on their in-month downloads.

• Among paid apps released within the last three months, SEGA of America's Sonic The Hedge-
hog tops the list, garnering the highest number of in-month downloads among its peers with
68,000 downloads in June 2013 and an average app store rating of 4.4 stars. Nuance Commu-
nications Inc's Swype Keyboard and Disney's Where's My Mickey? take second and third place,
respectively.

• When we consider all free apps regardless of release date ranked in terms of in-month down-
loads, Google Inc.'s Gmail tops the list with 37,258,000 downloads in June 2013 and an average
app store rating of 4.3. Samsung Electronics Ltd.'s Samsung Push Service and Gameloft's Despi-
cable Me take second and third place in terms of their in-month download numbers, respectively.
.

EXECUTIVE SUMMARY (CONTINUED)

• When we consider all paid apps regardless of release date ranked in terms of in-month down-
loads, SwiftKey's SwiftKey Keyboard tops the list with 557,000 downloads in June 2013 and an
average app store rating of 4.7. EA Swiss Sarl's Plants vs. Zombies™ and Mojang's Minecraft
- Pocket Edition take second and third place in terms of their in-month download numbers, re-
spectively.

• When we consider all free apps regardless of release date ranked in terms of all-time downloads,
Google Inc.'s Gmail tops list with 534,873,000 all-time downloads and an average app store
rating of 4.3, while Google Inc.'s Maps and Facebook's Facebook have the second and third
highest all-time download numbers, respectively.

• When we consider all paid apps regardless of release date ranked in terms of all-time downloads,
SwiftKey's SwiftKey Keyboard garnered the most all-time downloads among the paid apps, with
5,036,000 all-time downloads as of June 2013, followed by OMGPOP's Draw Something and
androidslide's Camera ZOOM FX.
 .

THE
BIG
PICTURE
The following pages provide a high-level overview of the global
mobile apps market. We look at key market statistics and ex-
amine how they vary across countries and platforms.

www.prioridata.com
 Global Snapshot 7/ 38

How large is the Android market for mobile apps?

The figures below provide a general picture of the global Android mobile apps market, including key
statistics and recent changes in market size. All statistics are given at the global level.

Global Android Mobile Apps - Basic Market Composition

Apps

Statistic June 2013 May 2013 Change % Change

Number of Free Apps 705,969 665,778 + 40,191 + 6.0%

Number of Paid Apps 196,285 190,519 + 5,766 + 3.0%

Total (Free + Paid) Number of Apps 902,254 856,297 + 45,957 + 5.4%

Of Which Are New 20.1% 16.1% + 400 bps

Of Which Are Games 13.7% 13.5% + 20 bps

Of Which Have In-App Purchase 4.8% 4.6% + 20 bps

Number of Apps Deleted In Month 27,984 21,392 + 6,592 + 30.8%

Publishers

Statistic June 2013 May 2013 Change % Change

Number of App Publishers 240,230 229,179 + 11,051 + 4.8%

Of Which Publish Games 16.6% 16.6% + 0 bps

Average Apps Per Publisher 3.8 3.7 + 0.1 + 2.7%

Average In-Month Downloads Per Publisher 14,935 15,124 - 189 - 1.2%

Downloads

Statistic June 2013 May 2013 Change % Change

Estimated Free Downloads 3,577,806,317 3,455,800,312 + 122,006,005 + 3.5%

Estimated Paid Downloads 10,032,365 10,396,947 - 364,582 - 3.5%

Total (Free + Paid) Estimated Downloads 3,587,838,682 3,466,197,259 + 121,641,423 + 3.5%

Of New Apps 25.6% 25.9% - 30 bps

Of Gaming Apps 36.2% 34.6% + 160 bps

Of Apps with In-App Purchase 26.1% 24.9% + 120 bps

Average In-Month Downloads Per App 3,977 4,048 - 71 - 1.8%

Revenue

Statistic June 2013 May 2013 Change % Change

Estimated In-Month Revenue from Paid Downloads $35,267,497 $37,210,044 - $1,942,547 - 5.2%
Note: Estimated revenue from downloads of paid apps excludes in-app purchase revenue.
 Comparative Country Information 8/ 38

How is the global mobile apps market comprised by coun-

try?
While the Google Play store is “global” in nature, Priori estimates individual country downloads, allow-
ing us to compare performance across countries.

In June 2013, the top ranked country in terms of downloads was the United States which also held this
position in the previous month.

Downloads By Country - Android

% of In-Month Downloads

Country Rank Country Rank Country Download Share Download Share

(June 2013) (May 2013) (June 2013) (May 2013)

1 1 United States 32.5% 31.9%

2 2 United Kingdom 7.5% 7.8%

3 5 Spain 7.2% 6.7%

4 3 South Korea 7.1% 7.1%

5 4 Russia 6.6% 6.8%

6 6 Germany 4.5% 4.6%

7 7 Japan 4.5% 4.2%

8 8 Brazil 3.8% 3.7%

9 9 Taiwan 2.9% 3.1%

10 10 France 2.8% 3.0%

11 11 Italy 2.8% 2.8%

12 13 Australia 1.5% 1.5%

13 14 Poland 1.4% 1.3%

14 12 Sweden 1.4% 1.5%

15 16 China 1.1% 1.1%

16 15 Netherlands 1.1% 1.2%

17 17 Canada 0.8% 0.9%

18 18 Hungary 0.6% 0.6%

19 19 Austria 0.5% 0.6%

20 20 Portugal 0.5% 0.4%

 Comparative Country Information 9/ 38

How is the global mobile apps market comprised by coun-

try? (continued)

Mobile App Market Size By Country - Android (continued)

% of In-Month Downloads

Country Rank Country Rank Country Download Share Download Share

(June 2013) (May 2013) (June 2013) (May 2013)

21 23 Switzerland 0.3% 0.3%

22 21 Denmark 0.3% 0.3%

23 22 Finland 0.3% 0.3%

24 24 Norway 0.2% 0.2%

All Other 7.6% 7.9%

 Country Growth Comparison 10/ 38

How are the individual countries growing?

The following graph displays the growth of the mobile apps market in countries across the globe, in
terms of app downloads. For each country, the percentage growth over the last month is shown.

As shown below, 15 out of 23 countries we track experienced solid growth in in-month downloads in
June 2013. At the global level, in-month downloads increased by 3.5%.

Growth of Android Mobile Apps Market in Countries Across the Globe

Growth in In-Month Downloads from Previous Month

Portugal 13.4%

China 11.4%

Spain 10.9%

Japan 9.6%

Poland 7.7%

Brazil 7.5%

United States 5.5%

South Korea 3.8%

Italy 1.7%

Norway 1.7%

Australia 1.5%

Germany 1.3%

Russia 0.4%

United Kingdom 0.4%

Switzerland 0.0%

Hungary −1.0%

Netherlands −1.1%

Denmark −1.3%

Taiwan −2.6%

Canada −2.9%

France −3.2%

Austria −3.4%

Finland −3.5%

Sweden −5.9%

GLOBAL 3.5%

0% 10% 20%
 Platform Comparison by Country 11/ 38

How does the size of the global mobile apps market vary
by platform?
The following table shows how the size of the mobile app market varies by platform in countries across
the globe. Market size in a given country is measured using total in-month app downloads across all
app categories. Two platforms are considered -- Android and iOS.

While the dynamics of the iOS and Android markets are quite different globally, we do think it is valuable
to illustrate a basic comparison between the two. 17 out of 23 countries experienced more in-month
downloads of Android apps versus iOS apps in June 2013. The country with the highest number of
Android downloads in June 2013 is The United States.

18 out of 23 countries experienced higher month-over-month download growth on the Android plat-
form versus on iOS. Portugal was the fastest growing on the Android platform while Poland showed
the largest disparity in June 2013 Android vs. iOS downloads.

Android vs. iOS in Terms of App Downloads

May 2013 and June 2013 Downloads by Country

Country Android Android Change in iOS Downloads iOS Downloads Change in iOS
Downloads Downloads (May Android (June 2013) (May 2013) Downloads (%)
(June 2013) 2013) Downloads (%)

United States 1,167,070,810 1,106,079,405 5.5% 511,496,753 506,987,511 0.9%

United Kingdom 269,955,472 268,856,151 0.4% 87,167,072 92,291,651 -5.6%

Spain 257,092,831 231,759,446 10.9% 31,084,627 31,507,275 -1.3%

South Korea 256,050,176 246,603,810 3.8% 63,753,281 61,837,332 3.1%

Russia 235,555,402 234,504,419 0.4% 69,684,286 71,164,939 -2.1%

Germany 162,869,322 160,754,018 1.3% 54,202,842 56,103,999 -3.4%

Japan 161,293,179 147,146,988 9.6% 178,012,594 177,353,889 0.4%

Brazil 137,006,972 127,505,411 7.5% 35,921,804 35,340,539 1.6%

France 100,341,172 103,677,369 -3.2% 54,303,825 59,630,704 -8.9%

Italy 100,206,503 98,531,121 1.7% 49,563,636 47,481,601 4.4%

Australia 52,474,403 51,721,026 1.5% 43,160,261 43,181,808 0.0%

Poland 50,228,962 46,656,831 7.7% 5,854,378 6,191,230 -5.4%

Sweden 50,177,452 53,311,264 -5.9% 19,918,981 19,432,399 2.5%

China 40,810,886 36,618,546 11.4% 450,123,883 441,143,696 2.0%

Netherlands 39,688,783 40,132,353 -1.1% 31,043,842 30,822,102 0.7%

Canada 30,447,243 31,348,103 -2.9% 49,123,742 51,025,088 -3.7%

Hungary 21,394,833 21,607,347 -1.0% 3,404,645 3,516,476 -3.2%

Austria 18,663,206 19,316,258 -3.4% 8,681,630 9,328,568 -6.9%

Portugal 16,781,508 14,793,693 13.4% 5,994,203 5,612,221 6.8%

Switzerland 11,512,774 11,512,428 0.0% 14,985,239 17,016,763 -11.9%

Denmark 11,496,609 11,652,566 -1.3% 15,680,617 14,944,866 4.9%

Finland 11,162,490 11,571,747 -3.5% 5,812,826 5,733,433 1.4%

Norway 7,658,483 7,533,115 1.7% 10,726,572 10,706,372 0.2%

 .

THE
IN-
DEPTH
LOOK
The following pages break down the global app market into its
component categories to provide a closer look at what drives
activity.

www.prioridata.com
 App Market Composition by Category 13/ 38

Which categories comprise the global app market?

The table below displays the categories comprising the global app market, ranked in terms of current
month downloads.

The largest category is Tools, with 461,796,258 downloads in June 2013. The Tools category also held
the 1st place position in the prior month. The fastest growing category is Casual Games, with a 14.8%
growth in month-over-month downloads. News and Magazines experienced the largest month-over-
month decline, at -24.8%.

Global App Market Composition - Android

Category Information

Category Rank Category Rank Category Apps Change in Publishers Change in Downloads Change in
(June 2013) (May 2013) Apps Publishers Downloads

1 1 Tools 64,149 4.1% 34,057 3.8% 461,796,258 12.7%

2 3 Casual Games 30,688 5.5% 12,698 4.3% 392,865,234 14.8%

3 2 Arcade Games 29,508 6.0% 13,469 5.7% 385,098,628 4.6%

4 5 Entertainment 82,675 3.5% 30,092 3.6% 262,122,130 5.6%

5 4 Communication 19,876 5.2% 12,437 5.0% 255,248,433 -6.4%

6 6 Brain Games 45,919 7.7% 18,022 4.9% 254,951,557 7.2%

7 7 Personalization 71,448 2.6% 8,563 2.5% 172,540,411 2.7%

8 8 Music and Audio 38,495 8.7% 10,538 5.4% 153,261,035 -4.3%

9 9 Social 21,924 5.6% 14,352 5.1% 138,425,097 -0.7%

10 11 Racing Games 3,292 10.4% 1,430 7.0% 134,758,580 7.2%

11 12 Media and Video 19,866 8.7% 7,853 7.3% 123,193,158 5.8%

12 13 Photography 11,773 8.4% 5,257 5.9% 113,921,935 10.6%

13 10 Productivity 25,417 4.3% 15,923 4.2% 104,974,270 -18.2%

14 14 Lifestyle 63,742 5.7% 26,393 4.6% 86,329,452 8.9%

15 15 Books and Reference 59,694 3.1% 11,507 4.1% 76,594,788 2.0%

16 16 Sports Games 5,536 6.0% 2,561 6.0% 75,934,452 6.4%

17 19 Education 62,325 6.2% 21,790 6.0% 57,534,242 3.7%

18 18 Card Games 8,595 6.9% 3,626 6.4% 54,640,196 -2.0%

19 17 Travel and Local 42,951 7.5% 16,664 5.6% 47,812,730 -15.3%

20 20 News and Magazines 25,271 5.0% 11,873 4.5% 34,134,697 -24.8%

21 21 Health and Fitness 24,034 6.4% 12,046 5.1% 32,942,870 -5.6%

22 22 Shopping 15,419 8.5% 9,476 6.2% 32,398,910 -2.9%

23 24 Weather 3,857 2.5% 2,269 5.3% 26,285,528 1.5%

24 23 Sports 25,808 3.6% 11,117 5.0% 24,063,997 -11.8%

25 25 Finance 20,018 6.0% 12,544 5.1% 23,054,136 -4.0%

26 26 Business 44,361 7.1% 21,577 7.0% 19,582,238 -2.6%

27 27 Transportation 11,641 5.2% 7,575 5.2% 15,106,596 0.8%

28 28 Comics 7,686 1.7% 2,092 4.9% 13,134,293 5.3%

29 29 Libraries and Demo 4,719 2.2% 2,444 5.8% 9,038,733 8.2%

30 30 Medical 11,567 6.7% 5,455 6.5% 6,094,098 -3.7%

 App Market Saturation by Category 14/ 38

What is the level of market saturation by category?

In the figure below, we use the ratio of apps-per-thousand downloads as a proxy for the level of satu-
ration in each of the categories comprising the global app market.

The category with the highest app-to-download ratio is Business. The category with the lowest app-
to-download ratio is Racing Games.

Global App Market Composition - Android

Apps Per Thousand Downloads

Business 2.27

Medical 1.90

Education 1.08

Sports 1.07

Travel and Local 0.90

Finance 0.87

Books and Reference 0.78

Transportation 0.77

News and Magazines 0.74

Lifestyle 0.74

Health and Fitness 0.73

Comics 0.59

Libraries and Demo 0.52

Shopping 0.48

Personalization 0.41

Entertainment 0.32

Music and Audio 0.25

Productivity 0.24

Brain Games 0.18

Media and Video 0.16

Social 0.16

Card Games 0.16

Weather 0.15

Tools 0.14

Photography 0.10

Casual Games 0.08

Communication 0.08

Arcade Games 0.08

Sports Games 0.07

Racing Games 0.02

0.0 0.5 1.0 1.5 2.0 2.5

 Category Monetization 15/ 38

How do the different categories monetize?

The following figures show how different monetization methods are utilized by the various categories.
Figures in parentheses denote the prior month values. Note that the apps counted below only include
apps which have been downloaded in the past month. The category with the highest proportion of
free versus paid apps is News and Magazines. Among free apps, the category most likely to contain
in-app purchase is Card Games. Among paid apps, the category most likely to contain in-app purchase
is Racing Games.

App Category Monetization - Android

% of Apps Using the Following Monetization Methods

Category Name Apps Free Free w/ In-App Paid Paid w/ In-App

Purchase Purchase

Entertainment 31,856 92% (91%) 4% (4%) 5% (5%) 0% (0%)

Personalization 28,286 82% (82%) 3% (3%) 15% (15%) 0% (0%)

Tools 24,343 87% (86%) 3% (3%) 10% (10%) 0% (0%)

Lifestyle 19,284 92% (91%) 4% (4%) 5% (5%) 0% (0%)

Brain Games 18,298 81% (79%) 12% (12%) 7% (7%) 1% (1%)

Education 18,287 81% (81%) 9% (9%) 9% (10%) 1% (1%)

Books and Reference 17,832 87% (86%) 5% (6%) 7% (8%) 1% (1%)

Arcade Games 15,068 73% (72%) 18% (18%) 8% (8%) 2% (2%)

Music and Audio 14,894 90% (90%) 4% (3%) 6% (7%) 0% (0%)

Casual Games 14,597 79% (79%) 14% (14%) 6% (6%) 1% (1%)

Travel and Local 11,327 83% (84%) 7% (5%) 9% (10%) 1% (1%)

News and Magazines 9,649 90% (90%) 9% (8%) 1% (1%) 0% (0%)

Media and Video 9,445 93% (93%) 3% (3%) 4% (5%) 0% (0%)

Productivity 8,795 82% (81%) 5% (5%) 13% (13%) 0% (0%)

Business 8,302 92% (92%) 3% (3%) 5% (5%) 0% (0%)

Sports 7,938 89% (88%) 4% (5%) 6% (7%) 0% (0%)

Social 7,903 89% (89%) 7% (7%) 4% (4%) 0% (0%)

Communication 7,633 86% (85%) 5% (5%) 9% (9%) 0% (0%)

Health and Fitness 7,557 85% (84%) 5% (4%) 10% (11%) 0% (1%)

Finance 7,469 93% (93%) 2% (2%) 5% (5%) 0% (0%)

Photography 5,511 85% (83%) 6% (7%) 9% (9%) 0% (0%)

Shopping 4,925 97% (96%) 1% (1%) 2% (2%) 0% (0%)

Transportation 4,619 89% (89%) 4% (4%) 7% (6%) 0% (0%)

Card Games 4,268 69% (69%) 22% (22%) 7% (8%) 1% (1%)

Medical 2,951 81% (82%) 5% (5%) 14% (13%) 0% (0%)

 Category Monetization 16/ 38

How do the different categories monetize? (continued)

App Category Monetization - Android (continued)

% of Apps Using the Following Monetization Methods

Category Name Apps Free Free w/ In-App Paid Paid w/ In-App

Purchase Purchase

Sports Games 2,857 78% (77%) 14% (14%) 7% (7%) 1% (2%)

Comics 2,526 91% (88%) 5% (6%) 4% (6%) 0% (0%)

Racing Games 2,301 80% (79%) 12% (13%) 7% (6%) 2% (1%)

Weather 1,954 85% (84%) 4% (4%) 11% (11%) 1% (1%)

Libraries and Demo 1,549 96% (96%) 1% (1%) 3% (3%) 0% (0%)

Note: Percentages have been rounded and may not sum up to 100%.
 Paid App Price Distribution 17/ 38

What is the price distribution of pay-per-download apps

across categories?
The price distribution of pay-per-download apps is given in the table below. Again, only apps which
have been downloaded in the past month are counted. Figures in parentheses denote the prior month
values.

On average, the Medical category tends to have the most expensive pay-per-download apps, with
a category average price of $8.69. Conversely, the Personalization category tends to have the least
expensive pay-per-download apps, with a category average price of only $1.60. For the bulk of cate-
gories, the average price of pay-per-download apps decreased relative to last month.

Global Paid Apps - Android

Paid App Price Distribution

Category Name Paid Apps Min Max Median Average

Personalization 4,411 $0.65 ($0.65) $71.74 ($25.96) $1.33 ($1.32) $1.60 ($1.60)

Tools 2,498 $0.65 ($0.65) $75.00 ($129.14) $1.77 ($1.74) $2.77 ($2.74)

Education 1,872 $0.65 ($0.65) $59.99 ($118.70) $2.33 ($2.28) $3.85 ($4.32)

Arcade Games 1,518 $0.65 ($0.65) $19.95 ($20.00) $1.80 ($1.83) $2.28 ($2.33)

Entertainment 1,506 $0.65 ($0.65) $49.99 ($52.22) $1.34 ($1.33) $2.15 ($2.12)

Books and Reference 1,409 $0.65 ($0.65) $85.53 ($105.86) $2.37 ($2.60) $5.02 ($5.26)

Brain Games 1,378 $0.65 ($0.65) $14.99 ($14.99) $1.65 ($1.30) $1.86 ($1.85)

Productivity 1,202 $0.65 ($0.65) $29.99 ($202.88) $2.12 ($2.07) $3.34 ($4.09)

Travel and Local 1,113 $0.65 ($0.65) $151.15 ($153.17) $1.99 ($2.17) $5.75 ($6.01)

Casual Games 982 $0.65 ($0.65) $88.91 ($28.90) $1.81 ($1.74) $2.35 ($2.39)

Music and Audio 951 $0.65 ($0.65) $35.15 ($23.50) $1.69 ($1.74) $2.70 ($2.57)

Lifestyle 915 $0.65 ($0.65) $100.00 ($104.34) $1.78 ($1.88) $3.23 ($3.27)

Health and Fitness 794 $0.65 ($0.65) $35.22 ($34.80) $1.99 ($1.99) $2.62 ($2.82)

Communication 690 $0.65 ($0.65) $151.16 ($39.99) $1.99 ($1.99) $3.23 ($3.10)

Sports 526 $0.65 ($0.65) $52.16 ($39.12) $2.25 ($2.18) $3.90 ($3.85)

Photography 509 $0.65 ($0.77) $29.99 ($39.12) $1.96 ($1.99) $2.30 ($2.72)

Medical 428 $0.65 ($0.65) $179.73 ($109.56) $2.99 ($2.99) $8.69 ($8.24)

Card Games 411 $0.65 ($0.65) $19.99 ($19.99) $2.26 ($2.27) $3.54 ($3.53)

Media and Video 400 $0.65 ($0.65) $34.99 ($34.99) $2.49 ($2.50) $3.15 ($3.25)

Business 391 $0.65 ($0.65) $75.57 ($189.36) $3.91 ($3.90) $6.34 ($7.25)
 Paid App Price Distribution 18/ 38

What is the price distribution of pay-per-download apps

across categories? (continued)

Global Paid Apps - Android (continued)

Paid App Price Distribution

Category Name Paid Apps Min Max Median Average

Finance 349 $0.76 ($0.65) $50.00 ($99.99) $2.15 ($2.06) $3.29 ($3.40)

Social 340 $0.65 ($0.65) $52.05 ($19.28) $1.55 ($1.49) $3.43 ($2.14)

Transportation 314 $0.65 ($0.65) $96.10 ($109.05) $1.99 ($1.99) $5.44 ($5.33)

Sports Games 223 $0.76 ($0.65) $9.99 ($9.99) $1.91 ($1.88) $2.19 ($2.19)

Weather 216 $0.65 ($0.65) $32.61 ($32.61) $1.99 ($1.99) $2.66 ($2.84)

Racing Games 176 $0.65 ($0.65) $6.03 ($6.11) $1.29 ($1.29) $1.92 ($1.93)

News and Magazines 152 $0.76 ($0.65) $19.91 ($19.60) $1.49 ($1.73) $2.16 ($2.16)

Comics 115 $0.89 ($0.87) $14.99 ($14.99) $1.99 ($1.76) $3.50 ($3.14)

Shopping 80 $0.65 ($0.76) $125.04 ($10.14) $1.50 ($1.52) $3.96 ($2.29)

Libraries and Demo 53 $0.99 ($0.99) $7.08 ($6.99) $1.50 ($1.52) $2.23 ($2.03)
Note: All currencies have been converted to US dollars.
 Paid App Revenue By Category 19/ 38

How large are the in-month revenues for pay-per-download

apps across categories?
The following table shows the current and prior month revenues for pay-per-download apps at the
category level. All revenue numbers have been rounded to the nearest dollar. App level revenue is
calculated as the pay-per-download price multiplied by estimated in-month downloads. Note that this
excludes in-app purchase revenues.

The highest grossing category in June 2013 was Arcade Games, with pay-per-download revenues of
$8,202,273. The revenues for this category increased relative to the prior month. The lowest grossing
category in June 2013 was Shopping.

Global Paid Apps - Android

In-Month Paid App Revenue By Category

Rank (June Rank (May Category Name Total Revenue Total Revenue Change in
2013) 2013) (June 2013) (May 2013) Revenue (%)

1 1 Arcade Games $8,202,273 $7,139,368 15%

2 2 Productivity $4,226,781 $5,642,917 -25%

3 3 Tools $2,259,647 $2,422,482 -7%

4 4 Travel and Local $2,184,673 $2,115,717 3%

5 5 Personalization $1,953,467 $2,069,814 -6%

6 6 Business $1,592,306 $1,772,542 -10%

7 7 Brain Games $1,443,577 $1,476,026 -2%

8 8 Music and Audio $1,301,215 $1,454,798 -11%

9 9 Casual Games $1,147,187 $1,262,338 -9%

10 17 Entertainment $1,015,540 $ 872,333 16%

11 10 Communication $1,001,640 $1,228,724 -18%

12 11 Books and Reference $ 946,190 $1,020,815 -7%

13 16 Education $ 885,815 $ 878,482 1%

14 14 Card Games $ 881,593 $ 953,654 -8%

15 13 Health and Fitness $ 855,775 $ 962,375 -11%

16 18 Photography $ 822,029 $ 839,822 -2%

17 15 Sports Games $ 771,656 $ 929,999 -17%

18 12 Racing Games $ 742,243 $ 963,312 -23%

19 19 Media and Video $ 575,358 $ 652,935 -12%

20 21 Weather $ 496,750 $ 414,401 20%

21 23 Lifestyle $ 365,718 $ 372,469 -2%

22 20 Transportation $ 352,511 $ 425,574 -17%

23 22 Sports $ 308,468 $ 404,331 -24%

 Paid App Revenue By Category 20/ 38

How large are the in-month revenues for pay-per-download

apps across categories? (continued)

Global Paid Apps - Android (continued)

In-Month Paid App Revenue By Category

Rank (June Rank (May Category Name Total Revenue Total Revenue Change in
2013) 2013) (June 2013) (May 2013) Revenue (%)

24 24 Medical $ 225,465 $ 222,695 1%

25 26 Social $ 215,330 $ 195,763 10%

26 25 Finance $ 188,695 $ 217,672 -13%

27 27 News and Magazines $ 116,385 $ 124,660 -7%

28 28 Libraries and Demo $ 101,039 $ 82,042 23%

29 29 Comics $ 48,225 $ 51,438 -6%

30 30 Shopping $ 39,947 $ 40,545 -1%

 Paid App Revenue Distribution 21/ 38

What is the distribution of in-month revenues for pay-

per-download apps across categories?
The distribution of in-month revenues for pay-per-download apps is given in the table below. Figures
in parentheses denote the prior month values. All revenue numbers have been rounded to the nearest
dollar. App level revenue is calculated as the pay-per-download price multiplied by estimated in-month
downloads. Note that this excludes in-app purchase revenues.

On average, the Arcade Games category tends to have the highest in-month revenues for pay-per-
download apps, with category average revenues of $5,139. Conversely, the Lifestyle category tends
to have the lowest in-month revenues for pay-per-download apps, with category average revenues of
only $393.

Global Paid Apps - Android

In-Month Paid App Revenue Distribution

Category Name Paid Apps Min Max Median Average

Personalization 4,459 $1 ($1) $ 289,403 ($ 429,443) $ 53 ($ 60) $ 438 ($ 488)

Tools 2,529 $1 ($1) $ 155,653 ($ 196,650) $ 99 ($101) $ 893 ($ 997)

Education 1,900 $1 ($1) $ 28,058 ($ 28,091) $ 91 ($105) $ 466 ($ 483)

Arcade Games 1,596 $1 ($1) $ 848,956 ($1,062,368) $164 ($192) $5,139 ($4,880)

Entertainment 1,557 $1 ($1) $ 217,023 ($ 213,956) $ 53 ($ 60) $ 652 ($ 561)

Books and Reference 1,435 $1 ($1) $ 114,271 ($ 57,723) $ 96 ($115) $ 659 ($ 716)

Brain Games 1,416 $1 ($1) $ 166,005 ($ 96,125) $ 91 ($ 91) $1,019 ($1,081)

Productivity 1,210 $1 ($1) $2,517,521 ($3,387,641) $133 ($161) $3,493 ($4,746)

Travel and Local 1,120 $1 ($1) $ 299,447 ($ 340,868) $ 51 ($ 50) $1,951 ($1,954)

Casual Games 1,002 $1 ($1) $ 82,653 ($ 163,208) $112 ($148) $1,145 ($1,371)

Music and Audio 966 $1 ($1) $ 265,683 ($ 203,642) $ 76 ($ 84) $1,347 ($1,494)

Lifestyle 930 $1 ($1) $ 28,893 ($ 22,829) $ 61 ($ 76) $ 393 ($ 392)

Health and Fitness 796 $1 ($1) $ 95,910 ($ 124,033) $ 99 ($129) $1,075 ($1,215)

Communication 698 $1 ($1) $ 192,978 ($ 278,230) $122 ($137) $1,435 ($1,810)

Sports 545 $1 ($1) $ 72,516 ($ 80,223) $ 81 ($ 84) $ 566 ($ 712)

Photography 539 $1 ($1) $ 181,468 ($ 173,326) $102 ($105) $1,525 ($1,647)

Medical 430 $1 ($1) $ 29,112 ($ 19,419) $117 ($183) $ 524 ($ 588)

Media and Video 426 $1 ($1) $ 54,775 ($ 101,693) $149 ($156) $1,351 ($1,581)

Card Games 413 $1 ($1) $ 113,424 ($ 124,694) $197 ($229) $2,135 ($2,452)

Business 393 $1 ($1) $ 585,839 ($ 640,912) $137 ($150) $4,052 ($4,533)

Finance 353 $1 ($1) $ 17,128 ($ 22,336) $ 95 ($105) $ 535 ($ 600)

Social 350 $1 ($1) $ 16,944 ($ 23,182) $ 79 ($ 93) $ 615 ($ 648)

Transportation 316 $1 ($1) $ 41,722 ($ 65,481) $113 ($128) $1,116 ($1,423)

 Paid App Revenue Distribution 22/ 38

What is the distribution of in-month revenues for pay-per-

download apps across categories? (continued)

Global Paid Apps - Android (continued)

In-Month Paid App Revenue Distribution

Category Name Paid Apps Min Max Median Average

Sports Games 230 $1 ($1) $ 114,745 ($ 275,274) $244 ($255) $3,355 ($3,941)

Weather 220 $1 ($1) $ 80,194 ($ 53,252) $211 ($234) $2,258 ($1,992)

Racing Games 177 $1 ($1) $ 204,436 ($ 245,368) $359 ($412) $4,193 ($6,422)

News and Magazines 156 $1 ($1) $ 28,874 ($ 48,935) $ 70 ($ 78) $ 746 ($ 890)

Comics 116 $1 ($1) $ 7,884 ($ 5,641) $ 89 ($ 72) $ 416 ($ 345)

Shopping 82 $1 ($1) $ 6,153 ($ 7,500) $ 56 ($ 74) $ 487 ($ 405)

Libraries and Demo 53 $7 ($9) $ 15,630 ($ 19,125) $195 ($305) $1,906 ($1,823)
Note: All currencies have been converted to US dollars.
 App Store Rating Distribution 23/ 38

What is the distribution of app store ratings across cate-

gories?
The distribution of average Android app store ratings is given below at the category level. Figures in
parentheses denote the prior month values. Ratings are given on a scale of one to five stars, and partial
stars are not awarded.

As shown in the table below, Books and Reference apps receive the highest app store ratings on aver-
age, while Casual Games apps receive the lowest.

Average App Store Ratings - Android

App Store Rating Distribution

Category Name Average Rating 1-Star 2-Star 3-Star 4-Star 5-Star

(No. of Stars) Ratings (%) Ratings (%) Ratings (%) Ratings (%) Ratings (%)

Books and Reference 4.3 (4.3) 2% (2%) 3% (3%) 10% (9%) 36% (36%) 51% (50%)

Personalization 4.3 (4.3) 1% (1%) 1% (1%) 7% (8%) 51% (52%) 39% (38%)

Sports 4.3 (4.2) 1% (1%) 2% (2%) 10% (11%) 42% (43%) 44% (43%)

Comics 4.2 (4.2) 2% (1%) 2% (2%) 11% (11%) 48% (48%) 37% (38%)

Education 4.2 (4.2) 2% (1%) 3% (2%) 11% (11%) 40% (41%) 46% (44%)

Music and Audio 4.2 (4.2) 1% (1%) 2% (2%) 11% (11%) 44% (45%) 42% (41%)

Medical 4.1 (4.1) 3% (3%) 4% (3%) 14% (14%) 44% (45%) 36% (36%)

Libraries and Demo 4.1 (4.1) 3% (2%) 3% (3%) 14% (12%) 45% (48%) 34% (35%)

Business 4.1 (4.1) 3% (3%) 5% (5%) 16% (15%) 36% (37%) 41% (40%)

Finance 4.1 (4.1) 1% (1%) 4% (4%) 15% (16%) 47% (48%) 33% (32%)

Weather 4.1 (4.1) 1% (1%) 2% (1%) 10% (10%) 61% (62%) 26% (26%)

Card Games 4.1 (4.1) 1% (1%) 2% (2%) 12% (12%) 60% (61%) 25% (25%)

Lifestyle 4.1 (4.1) 2% (2%) 4% (4%) 15% (15%) 43% (44%) 37% (35%)

Productivity 4.1 (4.1) 1% (1%) 3% (3%) 13% (13%) 52% (52%) 32% (31%)

Photography 4.1 (4.1) 2% (1%) 3% (2%) 14% (14%) 53% (55%) 29% (27%)

Social 4.1 (4.1) 1% (1%) 3% (3%) 15% (15%) 44% (47%) 36% (33%)

Brain Games 4.1 (4.1) 1% (1%) 2% (2%) 12% (12%) 54% (55%) 31% (30%)

Communication 4.1 (4.1) 1% (1%) 2% (2%) 14% (15%) 53% (55%) 29% (27%)

Tools 4.1 (4.1) 1% (1%) 3% (3%) 13% (13%) 52% (53%) 31% (30%)

Transportation 4.0 (4.0) 1% (1%) 4% (4%) 16% (16%) 50% (51%) 29% (28%)

Shopping 4.0 (4.0) 2% (1%) 5% (5%) 19% (20%) 41% (43%) 33% (31%)

Health and Fitness 4.0 (4.0) 2% (2%) 4% (4%) 18% (18%) 45% (45%) 31% (30%)

News and Magazines 4.0 (4.0) 2% (2%) 5% (5%) 15% (15%) 45% (47%) 33% (31%)

Travel and Local 4.0 (4.0) 3% (2%) 4% (4%) 16% (16%) 44% (45%) 33% (33%)

Sports Games 4.0 (4.0) 1% (1%) 2% (2%) 16% (15%) 62% (62%) 19% (19%)
 App Store Rating Distribution 24/ 38

What is the distribution of app store ratings across cate-

gories? (continued)

Average App Store Ratings - Android (continued)

App Store Rating Distribution

Category Name Average Rating 1-Star 2-Star 3-Star 4-Star 5-Star

(No. of Stars) Ratings (%) Ratings (%) Ratings (%) Ratings (%) Ratings (%)

Media and Video 4.0 (4.0) 3% (2%) 5% (4%) 17% (17%) 44% (46%) 32% (31%)

Racing Games 4.0 (4.0) 1% (1%) 2% (1%) 14% (14%) 68% (67%) 16% (17%)

Entertainment 4.0 (4.0) 1% (1%) 4% (3%) 16% (16%) 49% (51%) 30% (29%)

Arcade Games 4.0 (4.0) 1% (1%) 2% (2%) 16% (16%) 57% (58%) 23% (22%)

Casual Games 4.0 (4.0) 1% (1%) 3% (3%) 17% (17%) 57% (57%) 22% (22%)
Note: Percentages have been rounded and may not sum up to 100%.
 .

KEY
TITLES
&
PUBLISHERS
The following pages identify the key players in the global app
market, from up-and-coming new entrants to established app
market veterans.

www.prioridata.com
 Top NEW Free App Titles 26/ 38

What are the top NEW free titles?

The following table provides insight into which free app titles are up-and-coming in the global app
market. All app titles shown below have been in the Android app store for three months or less.

As is evident in the table below, the most popular new free app is Gameloft's Despicable Me, with
26,581,000 downloads in June 2013. This app rose to the top of the rankings in under a month's time.

Free New Entrants - Android

Top 30 New Free Apps

Rank Rank App Title Publisher Native Priori Sub- Has In-App Average Downloads Growth in
(June (May Category Category Purchase Rating (In-Month) Down-
2013) 2013) loads
(%)

1 - Despicable Me Gameloft Casual Games Jump and Run Y 4.6 26,581,000 -

2 2 Hangouts (replaces Talk) Google Inc. Communication IM and Messaging N 3.3 17,027,000 -27.3%

3 14 Crazy Dentist - Fun games 6677g.com Arcade Games Jokes and Pranks N 3.9 10,071,000 130.7%

4 - Hair Salon - Kids Games 6677g.com Casual Games Fashion and Style Games N 4.0 8,570,000 -

5 - for Kakao CJ E&M corp. Casual Games - Y 4.3 7,104,000 -

6 327 Can You Escape MobiGrow Brain Games Hidden Object Games N 4.5 6,508,000 1776.6%

7 - Fast Racing 3D Doodle Mobile Ltd. Racing Games Racing Games Y 4.4 6,213,000 -

8 6808 Pet Rescue Saga King.com Casual Games Adventure Games Y 4.3 6,208,000 58018.7%

9 46 Zombie Frontier 2:Survive FT Games Arcade Games Zombie Games Y 4.4 5,256,000 178.4%

10 6 Fast & Furious 6: The Game Kabam Racing Games Crime and Mafia Games Y 4.0 5,098,000 -13.9%

11 2216 LINE Pokopang LINE Corporation Brain Games Grid and Color Puzzles Y 4.3 5,079,000 9952.1%

12 - Monsters U: Catch Archie Disney Arcade Games Horror and Halloween Games N 4.1 4,879,000 -

13 1420 Sniper & Killer 3D RAY3D Arcade Games Gun Games N 4.1 4,545,000 5379.0%

14 111 Voice Commands Motorola Mobility Inc. Tools Voice Controlled Apps N 4.0 4,504,000 339.9%

15 26 Turbo River Racing Free Tektite Arcade Games Racing Games N 4.4 4,466,000 45.0%

16 7270 Fashion Salon - girls games 6677g.com Casual Games Fashion and Style Games N 4.2 4,386,000 43651.4%

17 138 Mountain Climb Race Awesome Car & Hill Racing Games Racing Games Racing Games Y 3.7 4,293,000 406.8%

18 9 Fart Sound Free AMDROID Casual Games Jokes and Pranks N 3.9 4,203,000 -16.0%

19 38 HP Print Service Plugin Hewlett-Packard Company Productivity Document Printing N 3.5 4,138,000 91.9%

20 226 UNO™ & Friends Gameloft Card Games Card Games Y 4.3 4,132,000 670.3%

21 4347 Real Truck Parking 3D CrazyGame Brain Games Racing Games N 4.2 4,039,000 18445.4%

22 130 Race Illegal: High Speed 3D HeroCraft Ltd Racing Games Racing Games Y 4.0 3,950,000 338.0%

23 - Jewels Saga Words Mobile Arcade Games Jewel Puzzles Y 4.7 3,905,000 -

24 29 Turbo Racing League PIKPOK Racing Games Racing Games Y 4.5 3,589,000 19.3%

25 297 Logo Quiz Candy Mobile Brain Games Quiz and Trivia Y 4.5 3,523,000 788.4%

26 97 Prison Break Now XiaoXiao Brain Games Adventure Games N 3.3 3,503,000 216.3%

27 66 Art Nail Salon - girls games 6677g.com Casual Games Fashion and Style Games N 4.2 3,404,000 134.3%

28 63 Makeup Spa - Girls Games 6677g.com Casual Games Fashion and Style Games N 4.2 3,320,000 116.4%

29 7188 Gangstar City Gameloft Arcade Games Construction Games Y 4.0 3,181,000 31492.7%

30 7553 Mountain Moto : Racing Moto HAPPYBOY669 Racing Games Racing Games N 3.8 3,117,000 32466.8%
Note: In cases where an app's prior month rank is missing, the app was released within the past month.

What is a Sub-Category? - Our technology dynamically structures the app universe into more than 550
app and 120 game sub-categories, resulting in the most advanced taxonomy in the industry. This sys-
tem allows our customers to truly measure app economy developments at a level of detail that is prac-
tical for their business analysis. A full overview can be found on our website www.prioridata.com.
 Top NEW Paid App Titles 27/ 38

What are the top NEW paid titles?

The following table provides insight into which paid app titles are up and coming in the global app
market. All app titles shown below have been in the Android app store for three months or less.

As shown in the table below, the most popular new paid app is Sonic The Hedgehog, published by
SEGA of America. This app held the #3 position in the prior month.

Paid New Entrants - Android

Top 30 New Paid Apps

Rank Rank App Title Publisher Native Priori Sub- Price Average Downloads Growth in
(June (May Category Category Rating (In-Month) Down-
2013) 2013) loads
(%)

1 3 Sonic The Hedgehog SEGA of America Arcade Games Toss Games 2.99 USD 4.4 68,000 34.2%

2 1 Swype Keyboard Nuance Communications Inc Productivity Keyboards and Input Languages 0.99 USD 4.5 58,000 -52.9%

3 - Where's My Mickey? Disney Brain Games Adventure Games 0.99 USD 4.0 56,000 -

4 5 Kingdom Rush Ironhide Game Studio Arcade Games RPG and Fantasy 1.99 USD 4.7 32,000 -7.1%

5 52 Stark (adw apex nova theme) kovdev Personalization Device Themes and Launchers 1.79 USD 4.9 29,000 547.2%

6 26 Diner Dash Deluxe PlayFirst Inc Casual Games Virtual Pets and Families 0.99 USD 3.6 28,000 342.9%

7 22 FINAL FANTASY IV SQUARE ENIX Co.Ltd. Arcade Games RPG and Fantasy 1800.00 JPY 4.4 24,000 233.7%

8 - Gangstar Vegas Gameloft Arcade Games Crime and Mafia Games 6.99 USD 3.5 20,000 -

9 11 Pocket Rally Illusion Magic Studio Racing Games Racing Games 0.99 USD 4.1 19,000 15.3%

10 2 Carmageddon Stainless Games Ltd Arcade Games Racing Games 1.28 GBP 4.9 17,000 -66.9%

11 - Cooking Dash Deluxe PlayFirst Inc Casual Games Cooking Games 0.99 USD 4.1 15,000 -

12 - Monsters University Disney Arcade Games RPG and Fantasy 0.99 USD 4.3 14,000 -

13 305 Toca Hair Salon 2 Toca Boca AB Education Beauty 13.05 SEK 4.7 14,000 2719.1%

14 190 Camera 2 JFDP Labs Photography Photos and Authoring 1.99 GBP 4.4 14,000 1270.6%

15 6 Fieldrunners 2 Subatomic Studios LLC Casual Games Tower Defense 2.99 USD 4.3 13,000 -56.4%

16 - Kairosoft Co.Ltd Casual Games - 450.00 JPY 4.7 13,000 -

17 195 Pixlgun 3D - Survival Shooter Krasnov Games Craft Arcade Games Zombie Games 33.00 RUB 4.2 12,000 1070.0%

18 316 GO Launcher Prime GO Launcher Dev Team Personalization Device Themes and Launchers 5.99 USD 4.1 12,000 2188.8%

19 105 World War Z Paramount Digital Entertainment Arcade Games War Games 2.99 USD 3.0 11,000 444.0%

20 132 Guncrafter Pro Naquatic LLC Arcade Games Shooting Games 0.99 USD 4.5 11,000 637.1%

21 12 Minimal UI Go Apex Nova Theme Kxnt Personalization Device Themes and Launchers 1.49 USD 4.9 11,000 -34.6%

22 - M&M Clash of Heroes Ubisoft Entertainment Arcade Games RPG and Fantasy 3.99 EUR 4.1 10,000 -

23 236 ONE PIECE NAMCO BANDAI Games Inc. Arcade Games - 162.00 JPY 4.2 10,000 1096.0%

24 191 Weaphones WW2: Firearms Sim OranginalPlan Arcade Games Gun Games 0.99 USD 4.8 10,000 882.9%

25 364 What’s the Phrase Zynga Brain Games Word Games 1.99 USD 4.4 10,000 1859.3%

26 44 Ticket to Ride Days of Wonder Casual Games Money Making Games 6.99 USD 4.0 10,000 91.7%

27 694 Marvel Pinball Zen Studios Arcade Games Movie Trivia 0.99 USD 4.3 8,000 3566.7%

28 - 3 KPE Card Games - 1429.00 JPY 4.4 8,000 -

29 10 Vector Full Nekki. Arcade Games Jump and Run 0.63 GBP 4.3 8,000 -53.8%

30 - Ultimate iOS7 Apex Nova Theme BRIONICthemes Personalization Device Themes and Launchers 1.00 USD 4.1 8,000 -
Note: In cases where an app's prior month rank is missing, the app was released within the past month.
 Top Publishers of NEW Free & Paid Apps 28/ 38

Who are the top publishers of NEW free and paid apps?
The following tables provide insight into which free and paid app publishers have been successful with
recent app releases.

New Entrants - Android

Top 15 Publishers of New Free Apps

Rank Publisher New Free All Free New Free App All Free App New Free App All Free App
Apps Apps Downloads Downloads Downloads Downloads
Published Published (In-Month) (In-Month) (All-Time) (All-Time)

1 Gameloft 7 43 37,755,000 45,640,000 47,123,000 188,929,000

2 6677g.com 12 69 32,612,000 38,298,000 42,657,000 110,358,000

3 Google Inc. 7 72 18,452,000 186,406,000 67,478,000 3,331,644,000

4 LINE Corporation 17 73 9,851,000 29,808,000 16,628,000 200,463,000

5 CJ E&M corp. 7 16 8,539,000 8,603,000 9,734,000 10,724,000

6 Doodle Mobile Ltd. 5 12 7,954,000 8,249,000 13,170,000 15,674,000

7 appgo 8 8 6,888,000 6,888,000 10,221,000 10,221,000

8 CrazyGame 5 9 6,625,000 7,096,000 16,511,000 27,551,000

9 Disney 7 23 6,562,000 10,629,000 8,558,000 87,850,000

10 MobiGrow 1 1 6,508,000 6,508,000 6,701,000 6,701,000

11 King.com 1 3 6,208,000 26,629,000 6,218,000 92,681,000

12 Libii 12 15 6,152,000 6,544,000 6,633,000 7,427,000

13 FT Games 3 20 6,150,000 8,936,000 9,507,000 77,504,000

14 Nutty Apps 36 99 5,835,000 8,868,000 7,514,000 28,227,000

15 ZT.art 147 606 5,819,000 15,318,000 11,483,000 216,109,000

Top 15 Publishers of New Paid Apps

Rank Publisher New Paid All Paid New Paid App All Paid App New Paid App All Paid App
Apps Apps Downloads Downloads Downloads Downloads
Published Published (In-Month) (In-Month) (All-Time) (All-Time)

1 Disney 2 13 71,000 346,000 71,000 4,723,000

2 SEGA of America 3 19 68,000 140,000 125,000 1,171,000

3 Nuance Communications Inc 1 1 58,000 58,000 311,000 311,000

4 PlayFirst Inc 2 2 44,000 44,000 50,000 50,000

5 Ironhide Game Studio 1 1 32,000 32,000 73,000 73,000

6 kovdev 2 12 29,000 33,000 36,000 59,000

7 SQUARE ENIX Co.Ltd. 2 12 25,000 91,000 31,000 655,000

8 Gameloft 1 27 20,000 266,000 20,000 6,242,000

9 Illusion Magic Studio 1 1 19,000 19,000 33,000 33,000

10 Stainless Games Ltd 1 1 17,000 17,000 67,000 67,000

11 Aviary Inc. 7 18 16,000 53,000 20,000 209,000

12 NAMCO BANDAI Games Inc. 15 31 15,000 18,000 16,000 75,000

13 Zynga 2 7 15,000 21,000 15,000 572,000

14 Toca Boca AB 1 1 14,000 14,000 16,000 16,000

15 JFDP Labs 2 3 14,000 44,000 15,000 2,530,000

 Top Free App Titles - IN-MONTH 29/ 38

What are the top free titles in terms of IN-MONTH down-

loads?
The following table provides insight into which free app titles are currently ranked at the top of all apps
in terms of in-month downloads. All app titles (regardless of publishing date) currently in the Android
app store are considered.

As can be seen below, the top free app in terms of in-month downloads is Gmail, with 37,258,000 June
2013 downloads. This app held the #7 position in the prior month.

Top Free Apps - Android

Top 30 Free Apps - IN-MONTH

Rank Rank App Title Publisher Native Priori Sub- Has In-App Average Downloads Growth in
(June (May Category Category Purchase Rating (In-Month) Down-
2013) 2013) loads
(%)

1 7 Gmail Google Inc. Communication Email Clients N 4.3 37,258,000 39.6%

2 1 Samsung Push Service Samsung Electronics Ltd. Communication IM and Messaging N 4.3 36,368,000 -14.0%

3 - Despicable Me Gameloft Casual Games Jump and Run Y 4.6 26,581,000 -

4 6 Facebook Facebook Social Social Networking N 3.6 25,920,000 -6.9%

5 4 Google Search Google Inc. Tools Search Engines N 4.4 23,151,000 -26.1%

6 9 Candy Crush Saga King.com Casual Games Puzzles and Logic Games Y 4.4 19,552,000 1.5%

7 5 YouTube Google Inc. Media and Video Media Players and Organizers N 4.1 18,998,000 -32.1%

8 2 Google Play Music Google Inc. Music and Audio Music Discovery N 3.8 17,541,000 -49.1%

9 8 Hangouts (replaces Talk) Google Inc. Communication IM and Messaging N 3.3 17,027,000 -27.3%

10 12 Pou Zakeh Casual Games Virtual Pets and Families Y 4.6 16,364,000 27.6%

11 3 Samsung Link (AllShare Play) Samsung Electronics Co. Ltd. MSC Productivity Large Screen Media Playback N 4.1 15,753,000 -50.5%

12 166 Google Play Movies & TV Google Inc. Media and Video Watch Movies and Shows N 3.3 15,017,000 712.0%

13 16 Instagram Instagram Social Photos and Authoring N 4.6 13,953,000 16.7%

14 17 WhatsApp Messenger WhatsApp Inc. Communication IM and Messaging Y 4.6 13,940,000 21.8%

15 117 Talking Ben the Dog Free Outfit7 Entertainment Talking and Dancing Pets Y 4.5 13,117,000 407.5%

16 15 Subway Surfers Kiloo Arcade Games Jump and Run Y 4.7 12,693,000 3.7%

17 31 Skype - free IM & video calls Skype Communication Voice Over IP N 4.0 10,988,000 52.0%

18 61 Crazy Dentist - Fun games 6677g.com Arcade Games Jokes and Pranks N 3.9 10,071,000 130.7%

19 10 WeChat Tencent Technology (Shenzhen) Company Ltd. Communication IM and Messaging N 4.4 9,525,000 -33.1%

20 43 ChatON Samsung Electronics Ltd. Communication IM and Messaging N 4.0 9,482,000 68.7%

21 21 Google Play Books Google Inc. Books and Reference eBooks and eReader N 3.5 9,117,000 -8.5%

22 14 Viber : Free Messages & Calls Viber Communication Voice Over IP Y 4.4 9,061,000 -27.2%

23 20 Temple Run 2 Imangi Studios Arcade Games Jump and Run Y 4.6 9,018,000 -10.1%

24 13 Facebook Messenger Facebook Communication Facebook Related N 4.4 8,912,000 -29.2%

25 - Hair Salon - Kids Games 6677g.com Casual Games Fashion and Style Games N 4.0 8,570,000 -

26 19 Google+ Google Inc. Social Social Networking N 4.2 8,535,000 -16.5%

27 29 Opera Mini web browser Opera Software ASA Communication Web Browsing N 4.5 8,045,000 4.7%

28 436 iHeartRadio Clear Channel Broadcasting Inc. Music and Audio Internet Radio N 4.3 7,692,000 826.7%

29 11 Maps Google Inc. Travel and Local GPS and Navigation N 4.4 7,518,000 -44.2%

30 30 Tango Text Voice and Video Tango Social IM and Messaging Y 4.4 7,172,000 -4.9%
Note: In cases where an app's prior month rank is missing, the app was released within the past month.
 Top Paid App Titles - IN-MONTH 30/ 38

What are the top paid titles in terms of IN-MONTH down-

loads?
The following table provides insight into which paid app titles are currently ranked highest in terms of
in-month downloads. All app titles (regardless of publishing date) currently in the Android app store
are considered.

The most popular paid app in terms of in-month downloads is SwiftKey's SwiftKey Keyboard. This app
also held the first place position last month.

Top Paid Apps - Android

Top 30 Paid Apps - IN-MONTH

Rank Rank App Title Publisher Native Priori Sub- Has In-App Average Downloads Growth in
(June (May Category Category Purchase Rating (In-Month) Down-
2013) 2013) loads
(%)

1 1 SwiftKey Keyboard SwiftKey Productivity Keyboards and Input Languages 2.99 GBP 4.7 557,000 -24.7%

2 14 Plants vs. Zombies™ EA Swiss Sarl Arcade Games Zombie Games 0.74 EUR 3.6 173,000 213.9%

3 2 Minecraft - Pocket Edition Mojang Arcade Games Various Block Games 39.20 SEK 4.5 145,000 -19.2%

4 5 Temple Run: Oz Disney Arcade Games Jump and Run 0.99 USD 4.5 94,000 9.7%

5 31 Plants vs. Zombies™ Electronic Arts Inc Arcade Games Zombie Games 0.99 USD 3.5 85,000 144.7%

6 16 Modern Combat 4: Zero Hour Gameloft Arcade Games War Games 6.99 USD 4.3 77,000 50.9%

7 7 Bloons TD 5 ninja kiwi Arcade Games Tower Defense 3.70 NZD 4.5 76,000 7.3%

8 19 Wreck-it Ralph Disney Arcade Games Jump and Run 0.99 USD 3.7 70,000 58.1%

9 17 Sonic The Hedgehog SEGA of America Arcade Games Toss Games 2.99 USD 4.4 68,000 34.2%

10 10 Camera ZOOM FX androidslide Photography Photos and Authoring 1.79 GBP 4.4 67,000 6.1%

11 45 Worms 2: Armageddon Team 17 Digital Limited Arcade Games Classic Arcade 2.39 GBP 4.0 64,000 137.9%

12 3 Swype Keyboard Nuance Communications Inc Productivity Keyboards and Input Languages 0.99 USD 4.5 58,000 -52.9%

13 11 HD Widgets cloud.tv Personalization Device Themes and Launchers 1.99 USD 4.4 56,000 -10.7%

14 - Where's My Mickey? Disney Brain Games Adventure Games 0.99 USD 4.0 56,000 -

15 9 Nova Launcher Prime TeslaCoil Software Personalization Device Themes and Launchers 4.00 USD 4.8 56,000 -12.4%

16 4 World of Goo 2D BOY Brain Games Classic Arcade 2.99 USD 4.8 56,000 -42.8%

17 22 TuneIn Radio Pro TuneIn Music and Audio Internet Radio 4.99 USD 4.5 53,000 30.5%

18 12 Asphalt 7: Heat Gameloft Racing Games Racing Games 0.99 USD 4.1 47,000 -21.7%

19 6 Gangstar Rio: City of Saints Gameloft Arcade Games Crime and Mafia Games 6.99 USD 3.8 45,000 -39.3%

20 1095 3D Image Live Wallpaper Opotech Personalization Live Wallpapers 1.00 GBP 3.9 41,000 2908.9%

21 27 Survivalcraft Candy Rufus Games Arcade Games Build and Manage Sims 2.49 GBP 4.5 41,000 4.9%

22 32 Where's My Perry? Disney Brain Games Adventure Games 0.99 USD 4.6 41,000 21.0%

23 20 OfficeSuite Pro 7 (PDF & HD) Mobile Systems Business Office Suites 14.99 USD 4.3 39,000 -8.6%

24 63 My Boy! - GBA Emulator Fast Emulator Arcade Games Emulators 4.99 USD 4.6 38,000 99.4%

25 28 Smart Tools Smart Tools co. Tools Measurement Tools 2700.00 KRW 4.5 38,000 -0.8%

26 24 Ultimate Guitar Tabs & Chords Ultimate Guitar USA LLC Music and Audio Musical Instruments 2.99 USD 4.6 37,000 -6.6%

27 25 Need for Speed™ Most Wanted EA Swiss Sarl Racing Games Racing Games 4.49 EUR 3.9 35,000 -12.0%

28 23 Poweramp Full Version Unlocker Max MP Music and Audio Media Players and Organizers 3.99 USD 4.7 34,000 -15.2%

29 30 Kingdom Rush Ironhide Game Studio Arcade Games RPG and Fantasy 1.99 USD 4.7 32,000 -7.1%

30 41 My Backup Pro Rerware LLC Tools Backup and Restore Data 4.99 USD 4.6 31,000 10.1%
Note: In cases where an app's prior month rank is missing, the app was released within the past month.
 Top Publishers of Free & Paid Apps - IN-MONTH 31/ 38

Who are the publishers of top free and paid apps in terms
of IN-MONTH downloads?
The following tables provide insight into which publishers of free and paid apps are currently ranked at
the top of the global app market in terms of all-time downloads.

Top Publishers - Android

Top 15 Publishers of Free Apps - IN-MONTH

Rank Publisher Free Apps Total Apps Free App Total App Free App Total App
Published Published Downloads Downloads Downloads Downloads
(In-Month) (In-Month) (All-Time) (All-Time)

1 Google Inc. 72 72 186,406,000 186,406,000 3,331,644,000 3,331,644,000

2 Samsung Electronics Ltd. 3 3 45,965,000 45,965,000 205,054,000 205,054,000

3 Gameloft 43 70 45,640,000 45,906,000 188,929,000 195,171,000

4 6677g.com 69 69 38,298,000 38,298,000 110,358,000 110,358,000

5 Facebook 4 4 37,335,000 37,335,000 648,111,000 648,111,000

6 LINE Corporation 73 74 29,808,000 29,809,000 200,463,000 200,505,000

7 Outfit7 19 32 29,617,000 29,646,000 373,650,000 375,904,000

8 King.com 3 3 26,629,000 26,629,000 92,681,000 92,681,000

9 GO Launcher EX 136 143 18,978,000 18,980,000 210,030,000 210,076,000

10 Zakeh 1 1 16,364,000 16,364,000 70,976,000 70,976,000

11 WhatsApp Inc. 2 2 15,887,000 15,887,000 199,588,000 199,588,000

12 Samsung Electronics Co. Ltd. MSC 1 1 15,753,000 15,753,000 50,931,000 50,931,000

13 GO Launcher Dev Team 88 102 15,525,000 15,557,000 252,197,000 252,544,000

14 ZT.art 606 674 15,318,000 15,335,000 216,109,000 216,690,000

15 Instagram 1 1 13,953,000 13,953,000 130,889,000 130,889,000

Top 15 Publishers of Paid Apps - IN-MONTH

Rank Publisher Paid Apps Total Apps Paid App Total App Paid App Total App
Published Published Downloads Downloads Downloads Downloads
(In-Month) (In-Month) (All-Time) (All-Time)

1 SwiftKey 2 4 582,000 1,836,000 5,302,000 17,502,000

2 Disney 13 36 346,000 10,976,000 4,723,000 92,573,000

3 Gameloft 27 70 266,000 45,906,000 6,242,000 195,171,000

4 EA Swiss Sarl 17 35 257,000 13,404,000 3,443,000 77,540,000

5 Electronic Arts Inc 18 37 156,000 3,641,000 3,997,000 24,767,000

6 Mojang 1 2 145,000 1,687,000 1,893,000 20,012,000

7 SEGA of America 19 24 140,000 1,281,000 1,171,000 17,772,000

8 SQUARE ENIX Co.Ltd. 12 21 91,000 450,000 655,000 1,607,000

9 ninja kiwi 1 2 76,000 237,000 378,000 2,057,000

10 androidslide 3 22 69,000 917,000 2,785,000 29,733,000

11 Team 17 Digital Limited 2 2 66,000 66,000 152,000 152,000

12 TeslaCoil Software 4 8 64,000 540,000 1,286,000 8,396,000

13 cloud.tv 2 6 60,000 97,000 1,029,000 2,518,000

14 Runtastic 10 21 58,000 1,420,000 425,000 9,706,000

15 Nuance Communications Inc 1 3 58,000 288,000 311,000 1,091,000

 Top Free App Titles - ALL-TIME 32/ 38

What are the top free titles in terms of ALL-TIME down-

loads?
The following table provides insight into which free app titles are currently ranked at the top of all apps
in terms of all-time downloads. All app titles (regardless of publishing date) currently in the Android
app store are considered.

As can be seen below, the top free app on this list is Gmail, with 534,873,000 all-time downloads (as
of June 2013). This app held the #5 position in the prior month.

Free Apps - Android

Top 30 Free Apps - ALL-TIME

Rank Rank App Title Publisher Native Priori Sub- Has In-App Average Downloads Growth in
(June (May Category Category Purchase Rating (All-Time) Down-
2013) 2013) loads
(%)

1 5 Gmail Google Inc. Communication Email Clients N 4.3 534,873,000 50.7%

2 1 Maps Google Inc. Travel and Local GPS and Navigation N 4.4 511,978,000 1.4%

3 2 Facebook Facebook Social Social Networking N 3.6 491,744,000 5.4%

4 3 YouTube Google Inc. Media and Video Media Players and Organizers N 4.1 445,962,000 4.0%

5 4 Google Search Google Inc. Tools Search Engines N 4.4 348,782,000 -17.0%

6 6 Voice Search Google Inc. Tools Voice Controlled Apps N 4.1 217,826,000 2.2%

7 7 Street View on Google Maps Google Inc. Travel and Local Location Oriented Apps N 4.3 215,242,000 1.7%

8 8 WhatsApp Messenger WhatsApp Inc. Communication IM and Messaging Y 4.6 178,935,000 8.2%

9 10 Skype - free IM & video calls Skype Communication Voice Over IP N 4.0 157,836,000 7.2%

10 9 Angry Birds Rovio Mobile Ltd. Arcade Games Classic Arcade Y 4.6 150,638,000 2.0%

11 15 Google Play Music Google Inc. Music and Audio Music Discovery N 3.8 149,936,000 12.5%

12 11 Google+ Google Inc. Social Social Networking N 4.2 146,098,000 5.9%

13 12 Facebook Messenger Facebook Communication Facebook Related N 4.4 145,161,000 6.0%

14 14 Google Play Books Google Inc. Books and Reference eBooks and eReader N 3.5 142,608,000 6.6%

15 13 Twitter Twitter Inc. Social Social Networking N 4.0 141,085,000 4.3%

16 22 Samsung Push Service Samsung Electronics Ltd. Communication IM and Messaging N 4.3 134,814,000 34.6%

17 16 Instagram Instagram Social Photos and Authoring N 4.6 130,889,000 7.7%

18 17 Fruit Ninja Free Halfbrick Studios Arcade Games Classic Arcade Y 4.5 120,923,000 4.6%

19 18 Adobe Reader Adobe Systems Productivity Document Processing N 4.5 118,293,000 3.8%

20 19 Viber : Free Messages & Calls Viber Communication Voice Over IP Y 4.4 111,318,000 8.4%

21 37 Dropbox Dropbox Inc. Productivity File Managers N 4.6 102,468,000 63.4%

22 20 Tiny Flashlight + LED Nikolay Ananiev Tools Flashlights N 4.6 102,366,000 0.7%

23 48 Google Play Movies & TV Google Inc. Media and Video Watch Movies and Shows N 3.3 101,771,000 80.4%

24 23 Drag Racing Creative Mobile Racing Games Racing Games Y 4.5 101,030,000 4.5%

25 21 GO Launcher EX GO Launcher Dev Team Personalization Device Themes and Launchers Y 4.5 100,269,000 -0.7%

26 24 Google Translate Google Inc. Tools Language Learning N 4.6 92,171,000 4.1%

27 27 Subway Surfers Kiloo Arcade Games Jump and Run Y 4.7 91,785,000 15.3%

28 26 Tango Text Voice and Video Tango Social IM and Messaging Y 4.4 87,525,000 8.4%

29 25 Angry Birds Seasons Rovio Mobile Ltd. Arcade Games Classic Arcade Y 4.5 85,249,000 0.9%

30 28 Talking Tom Cat 2 Free Outfit7 Entertainment Talking and Dancing Pets Y 4.5 83,901,000 5.5%
Note: In cases where an app's prior month rank is missing, the app was released within the past month.
 Top Paid App Titles - ALL-TIME 33/ 38

What are the top paid titles in terms of ALL-TIME down-

loads?
The following table provides insight into which paid app titles are currently ranked at the top in terms
of all-time downloads. All app titles (regardless of publishing date) currently in the Android app store
are considered.

The most popular paid app on the Android platform in terms of all-time downloads is SwiftKey's
SwiftKey Keyboard. This app also held the first place position last month.

Paid Apps - Android

Top 30 Paid Apps - ALL-TIME

Rank Rank App Title Publisher Native Priori Sub- Has In-App Average Downloads Growth in
(June (May Category Category Purchase Rating (All-Time) Down-
2013) 2013) loads
(%)

1 1 SwiftKey Keyboard SwiftKey Productivity Keyboards and Input Languages 2.99 GBP 4.7 5,036,000 0.7%

2 2 Draw Something OMGPOP Brain Games Painting and Drawing 2.99 USD 4.0 3,623,000 0.4%

3 3 Camera ZOOM FX androidslide Photography Photos and Authoring 1.79 GBP 4.4 2,754,000 2.3%

4 4 Paper Camera JFDP Labs Photography Photos and Authoring 1.19 GBP 4.5 2,516,000 1.2%

5 5 Cut the Rope ZeptoLab Brain Games Classic Arcade 0.62 GBP 4.7 2,117,000 0.5%

6 6 Minecraft - Pocket Edition Mojang Arcade Games Various Block Games 39.20 SEK 4.5 1,893,000 7.5%

7 7 Where's My Water? Disney Brain Games Puzzles and Logic Games 0.99 USD 4.7 1,661,000 1.6%

8 8 Beautiful Widgets Pro LevelUp Studio Personalization Weather 0.99 EUR 4.3 1,558,000 0.7%

9 9 Poweramp Full Version Unlocker Max MP Music and Audio Media Players and Organizers 3.99 USD 4.7 1,380,000 2.4%

10 10 Asphalt 7: Heat Gameloft Racing Games Racing Games 0.99 USD 4.1 1,331,000 3.4%

11 11 Fruit Ninja Halfbrick Studios Arcade Games Classic Arcade 1.19 AUD 4.2 1,267,000 1.1%

12 12 Grand Theft Auto III Rockstar Games Inc. Arcade Games Crime and Mafia Games 4.99 USD 3.5 1,070,000 2.2%

13 13 Robo Defense Lupis Labs Software Arcade Games Tower Defense 2.99 USD 4.8 1,018,000 0.4%

14 17 ! 2 Card Games - 900.00 JPY 3.7 1,016,000 1.3%

15 19 Smart Tools Smart Tools co. Tools Measurement Tools 2700.00 KRW 4.5 1,015,000 3.9%

16 15 OfficeSuite Pro 7 (PDF & HD) Mobile Systems Business Office Suites 14.99 USD 4.3 1,010,000 0.0%

17 16 TuneIn Radio Pro TuneIn Music and Audio Internet Radio 4.99 USD 4.5 1,006,000 -0.2%

18 14 HD Widgets cloud.tv Personalization Device Themes and Launchers 1.99 USD 4.4 1,004,000 -0.9%

19 18 Where's My Perry? Disney Brain Games Adventure Games 0.99 USD 4.6 1,003,000 0.1%

20 20 SoundHound 8 SoundHound Inc. Music and Audio Music Discovery 5.99 USD 4.5 920,000 0.7%

21 23 World of Goo 2D BOY Brain Games Classic Arcade 2.99 USD 4.8 886,000 6.2%

22 21 Angry Birds Space Premium Rovio Mobile Ltd. Arcade Games Classic Arcade 0.99 USD 4.3 873,000 0.8%

23 22 Flick Golf! Full Fat Sports Games Golf Games 1.49 GBP 4.3 842,000 0.9%

24 24 Shazam Encore Shazam Entertainment Limited Music and Audio Music Discovery 3.59 GBP 4.5 824,000 0.8%

25 25 Endomondo Sports Tracker PRO Endomondo.com Health and Fitness Workout 23.50 DKK 4.5 800,000 2.6%

26 26 Apparatus Bithack Brain Games Puzzles and Logic Games 19.00 SEK 4.6 737,000 0.4%

27 27 SlideIT Keyboard Dasur Ltd. Tools Keyboards and Input Languages 15.00 ILS 4.2 733,000 1.4%

28 28 SketchBook Mobile Autodesk Inc. Entertainment Sketching and Drawing 1.99 USD 4.5 726,000 1.2%

29 29 Root Explorer (File Manager) Speed Software Productivity File Managers 2.50 GBP 4.8 709,000 1.9%

30 31 Osmos HD Hemisphere Games Arcade Games Virus and Disease Games 2.99 USD 4.8 705,000 2.2%
Note: In cases where an app's prior month rank is missing, the app was released within the past month.
 Top Publishers of Free & Paid Apps - ALL-TIME 34/ 38

Who are the publishers of top free and paid apps in terms
of ALL-TIME downloads?
The following tables provide insight into which publishers of free and paid apps are currently ranked at
the top of the global app market in terms of all-time downloads.

Top Publishers - Android

Top 15 Publishers of Free Apps - ALL-TIME

Rank Publisher Free Apps Total Apps Free App Total App Free App Total App
Published Published Downloads Downloads Downloads Downloads
(In-Month) (In-Month) (All-Time) (All-Time)

1 Google Inc. 72 72 186,406,000 186,406,000 3,331,644,000 3,331,644,000

2 Facebook 4 4 37,335,000 37,335,000 648,111,000 648,111,000

3 Rovio Mobile Ltd. 10 15 13,868,000 13,884,000 477,474,000 478,924,000

4 Outfit7 19 32 29,617,000 29,646,000 373,650,000 375,904,000

5 GO Launcher Dev Team 88 102 15,525,000 15,557,000 252,197,000 252,544,000

6 ZT.art 606 674 15,318,000 15,335,000 216,109,000 216,690,000

7 GO Launcher EX 136 143 18,978,000 18,980,000 210,030,000 210,076,000

8 Samsung Electronics Ltd. 3 3 45,965,000 45,965,000 205,054,000 205,054,000

9 Adobe Systems 12 14 9,090,000 9,103,000 202,246,000 202,398,000

10 LINE Corporation 73 74 29,808,000 29,809,000 200,463,000 200,505,000

11 WhatsApp Inc. 2 2 15,887,000 15,887,000 199,588,000 199,588,000

12 Magma Mobile 80 82 5,608,000 5,610,000 196,711,000 196,723,000

13 Gameloft 43 70 45,640,000 45,906,000 188,929,000 195,171,000

14 GO Dev Team 106 106 7,018,000 7,018,000 177,641,000 177,641,000

15 Skype 3 3 11,997,000 11,997,000 161,158,000 161,158,000

Top 15 Publishers of Paid Apps - ALL-TIME

Rank Publisher Paid Apps Total Apps Paid App Total App Paid App Total App
Published Published Downloads Downloads Downloads Downloads
(In-Month) (In-Month) (All-Time) (All-Time)

1 Gameloft 27 70 266,000 45,906,000 6,242,000 195,171,000

2 SwiftKey 2 4 582,000 1,836,000 5,302,000 17,502,000

3 Disney 13 36 346,000 10,976,000 4,723,000 92,573,000

4 Electronic Arts Inc 18 37 156,000 3,641,000 3,997,000 24,767,000

5 OMGPOP 1 2 14,000 992,000 3,623,000 54,053,000

6 EA Swiss Sarl 17 35 257,000 13,404,000 3,443,000 77,540,000

7 ZeptoLab 6 10 27,000 7,186,000 2,867,000 65,163,000

8 androidslide 3 22 69,000 917,000 2,785,000 29,733,000

9 JFDP Labs 3 4 44,000 66,000 2,530,000 2,653,000

10 Outfit7 13 32 29,000 29,646,000 2,254,000 375,904,000

11 Full Fat 6 10 32,000 794,000 1,916,000 9,611,000

12 Mojang 1 2 145,000 1,687,000 1,893,000 20,012,000

13 Rockstar Games Inc. 7 7 57,000 57,000 1,809,000 1,809,000

14 Kittehface Software 29 63 19,000 1,386,000 1,632,000 79,512,000

15 LevelUp Studio 2 6 12,000 221,000 1,622,000 6,394,000

.

APPENDIX

www.prioridata.com
 Glossary 36/ 38

Glossary
Active Apps Our Active Apps definition excludes apps that have not been downloaded in the month
reported on.

Average Rating Average app rating as assigned by the users directly in the app store. Ratings are
assigned on a scale from 1 to 5 stars, where 1 is the lowest, and 5 is the highest. A rating of 0 (zero)
means that app has not been rated yet. iOS and Windows ratings are country-specific, meaning an app
can have a different rating in each country. Android app ratings are not localized - Google assigns a
global rating only, so an Android app's rating is the same across countries.

Basis Points (bps) A basis point is a unit equal to one hundredth of a percentage point.
Change in Downloads The month-over-month growth in estimated period downloads.
Estimated Active Users Active Users measures the cumulative number of individual users who have
actively used an app in the last month. It excludes multiple usage sessions by a single user. We derive
our Active Users estimates by multiplying our download estimates by app interest specific retention
rates that we get from a data partner. The calculation is made over a 90 day period.

Estimated Downloads (In-Month) Number of downloads generated by an app in the current or

designated month.

Estimated Downloads (Prior Month) Number of downloads generated by an app during the prior
month.

Estimated Downloads (All-Time) Number of downloads generated by an app since its inception
in the app store.

Free Apps Number of free-to-download apps counted in the app store at a given point in time.
In-App Purchase Virtual goods or features that can be purchased from within an app.
Native Category The category as designated by the developers when submitting their apps to the
app store.

New Apps Number of apps currently in the app store that were published within the last three months.
Paid App Download Price Price of a pay-to-download app as listed in the app store at the end
of a given month. All prices are converted to Euros using exchange rates published by the European
Central Bank.

Paid Apps Number of pay-to-download apps counted in the app store at a given point in time.
Platform The mobile operating system supporting a particular app. “Android” platform apps refer
to apps in the Google Play marketplace. “Windows” platform apps refer to apps in the Windows
Marketplace for Mobile. “iOS” platform apps refer to apps in the Apple app store, which includes both
iPhone and iPad apps.

Publisher Name of the developer or official entity (i.e. company) publishing the app.
Sub-Category Priori’s designator for detailed app category. Sub-Categories denote the functional
categories to which an app belongs. Sub-Categories are constructed using Priori’s proprietary AppAr-
chitecture classification system.
 Methodology 37/ 38

Methodology
Every month, we collect app data from the Apple App Store, Google Play Store, and Windows Phone
Marketplace. This effort covers 30 countries and processes information on more than 2,000,000 apps
and 500,000 developers. Our collection process runs on the 8th of each month, and our reports contain
information from the preceding 30 days. A report titled “June 2013” contains information collected
between June 9th and July 8th.

Our collection process gives us detailed metadata on apps and developers, including descriptions,
versioning, size, monetization, user ratings and commentary. This information is collected directly from
the stores and presented un-altered in our reports.

We have also generated a series of additional data metrics which add value and context to public data.
These metrics, developed using proprietary technologies, enable us to better understand the scale,
growth, and composition of the markets we cover. Two of these metrics are contained in this report:

First, Priori generates download estimates for each app in the store. Our methodology utilizes publicly
available information given by the app stores, hard data which is published in company filings and press
releases, and other quantitative indicators which serve as inputs to our regression models. In some
cases, developers give us direct access to their app store accounts, allowing us to calibrate our models
against actual values. Proprietary download information is never displayed in our reports, therefore it is
natural to expect a margin of error in our estimates. We hear that for 80% of apps in our database (now
more than 1.6mm) our estimates for in-month downloads are within a margin of +- 20%. The error is
largest for small apps, particularly those who have just entered a store. As we aggregate the numbers
up to the publisher, sub-category, category, country, and platform levels, our margin of error decreases
to about 5%.

Second, Priori maintains a proprietary app classification system which we call AppArchitecture, which
assigns a sub-category designator to each app in the store. This allows us, for example, to classify
an app not just as a “Medical” app, but rather a “diabetes” app, a “first aid” app, or a “heart rate
monitor” app. This system allows our customers to better target a specific area of interest in the app
stores, either for competitive intelligence, investment, or ecosystem review purposes.
 License Type & Disclaimer 38/ 38

License Type & Disclaimer

License Type . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . …
The data in this report is provided to you (the Client) by Priori Data GmbH with a Single User License.
A Single User License is for the sole use of the client. The material shall not be posted on a corporate
intranet or network, or reproduced. The licenses prohibit entering the material into any electronic
database either in part or in whole without the written consent of Priori Data GmbH. Dissemination in
whole or in part is strictly forbidden. Please contact us at info@prioridata.com with licensing questions.

Disclaimer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . …
All opinions and estimates contained in this report constitute Priori Data GmbH judgment as of the date
of this report, are subject to change without notice and are provided in good faith but without legal
responsibility. Nothing in this report constitutes business, marketing or other advice, nor other individ-
ually tailored business strategic or investment advice. If any hypotheses, observations and perspectives
on any of the items covered in this report were to be used for ventures, investments or corporate ac-
tions, the effect and consequences of these will make Priori Data GmbH exempt from any direct or
indirect involvement in them. Choosing to use this information for any purpose other than being in-
formed remains and will remain the responsibility of the reader and recipient of this report.

This material is prepared for general circulation and has been prepared without regard to the individual
circumstances and objectives of persons who receive it. To the full extent permitted by law neither
Priori Data GmbH nor any of its affiliates, nor any other person, accepts any liability whatsoever for any
direct or consequential loss arising from any use of this report or the information contained herein. Our
salespeople, analysts, and other professionals may provide oral or written statements about the mobile
industry and the general market that reflect opinions that are contrary to the opinions expressed in our
research.

No matter contained in this document and no part of this material may be (i) copied, photocopied or
duplicated in any form by any means or (ii) redistributed without the prior written consent of Priori Data
GmbH.

Validation, Limits & Accuracy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . …

We continuously validate our data with independent third-party data sources. The Priori methodology
employs a multitude of techniques to ensure that our estimates achieve a high degree of accuracy.