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This business plan marks the new course taken by Bookmark Writers as it expands its
operations to venture into delivering ICT services. The company is also re-naming as Bookmark
Services Ltd. Since 2010, the company has been providing writing solutions to students, researchers
and the general public. We have built business processes to support our venture into the ICT
Industry.
Moreover, over the last one year, the company has made some changes to the arrangements
of its corporate governance to provide a suitable platform for growth. With the signaling of its
uniqueness reflected by the change of name, Bookmark Services Ltd has positioned itself to provide
more solutions to a wider customer base.
Bookmark Services Ltd will seek growth of its businesses in both existing and the new
services in ICT in a carefully measured way. The government's new guidelines on the consolidation
of ICT services is an opportunity to expand.
The company intends to deliver ICT services to 15, 000 users by 2106/2017 and another
25,000 users by 2019. By providing these services to the Sinton City, we hope to generate saving of
up to $ 50,000 per annum.
To ensure our continued growth and profit generation, we will pursue all the business lines
that were initially within BSL. The company is well positioned to take advantage of the
opportunities within the local and central governments based on our long-established relationship
with them. We have been offering services that complement those from the government agencies
since 2010.
Our opportunity within the government lies in the departments that are grappling with
budget constraints and at the same time in need of efficient services. We will deliver these services
and give the agencies value for their money.
Our growth and unique position has been as a result of the following factors:
Our quality professional services are attractive to government agencies and large
multinational companies which are seeking innovative ICT solutions. We will offer best services at
fair prices. This business plan includes our plans to capture the aspirations of different types of
clients' ICT needs.
Our ambitious growth plan is to have a customer base of 30,000 in the 2016/2017 financial
year. To achieve this, we have created a directorate that will coordinate with our sales team to
reach out to new customers and maintain the existing ones.
Technology Strategy: we will ensure that we make use of existing technology and give an
innovative view of the emerging technologies with an aim of value-addition to our esteemed
customers.
Communications Strategy: our communications are designed with our clients in mind to
enable them understand our services to them and for us to understand their needs better.
Customer service: we have an undying resolve to ensure our clients are satisfied with our
services. We will keep improving by featuring them in all the company's activities.
Recognizing the fact that the operating environment is fast-changing, we will demonstrate
flexibility in achieving the core aims of this business plan.
By 2019, we expect that the company will be mature and will be characterized by the
following:
1.1 Objectives
To facilitate innovation and ICT development in Sinton city and support college students
achieve their dreams.
To get healthy earnings in our first year of operations and increase sales modestly in the
subsequent years.
1.2 Mission
To provide the city of Sinton residents with quality teleconferencing solutions; professional
and technical support, brand-name information technology business solutions and unrivaled
customer service and to earn profit fairly by embracing ethical and sound business practices.
Strategic alliances we have built and maintained with manufacturers and our business
partners.
Market and customer-focused paradigm adopted to enhance our sales and marketing.
Bookmark Services Ltd will provide ICT solutions to the people and businesses of Sinton city
and focus on the neighboring town of Miso business community. These will complement the range of
existing services that BSL is already providing, which include office stationery, machines and
electronics.
2.1 Ownership
BSL will be a corporation privately-held in the majority by the BSL Employee Ownership
Trust. The company currently has seven employees who will all own equal shares. New employees
will also have an opportunity to join the Trust after undergoing a one year probationary period.
Bookmark Services Ltd has a start-up cost of $2 million, which includes $ 700,000 for the
acquisition of an integrated teleconferencing technology. Funding will come from loans from the
Youth Enterprise Funds and contributions from the initial shareholders.
Inventories: $ 300,000
Capitalization: $725,000
2.2 Expenses
Legal/Accounting $10,000
Stationery $1,500
Brochures $1,000
Consultants $7,500
Insurance $25,000
Rent $15,000
Buyout $450,000
Set-up New Company $25,000
Assets
Inventory $200,000
Long-term Assets $0
2.3 Funding
Expenses to $575,000
Fund
Assets to $1,425,000
Fund
Total $2,000,000
Funding
Required
Assets
Non-cash $200,000
Assets
Cash $625,000
Requirements
Additional $0
Cash Raised
Liabilities
and Capital
Liabilities
Current $1,000,000
Borrowing
Long-term $0
Liabilities
Accounts $0
Payable
Other $0
Current
Liabilities
Total $1,000,000
Liabilities
Capital
Additional $0
Investment
Requirement
Total $0
Planned
Investment
Loss ($575,000)
(Expenses)
Total $2,000,000
Funding
2.4 Company Locations and Facilities
Bookmark Services Ltd have two locations in Sinton city, one in Gole Street and in Pepper
Street. Our two offices will continue to be our operational centers until we relocate to a bigger
location.
BSL will acquire three teleconferencing facilities; audio-graphic, audio, web-based and video
conferencing facilities. We have operated in the ICT industry and will use this to build and transform
our business into a value-added provider of teleconferencing services.
We will begin by analyzing the client's planned and existing business processes. We will back
our services with enough technical and professional support together with a proactive customer
service. We have formed strategic alliances with senior players in the ICT industry with the hope of
providing unrivaled services.
We have attached copies of our product and sales literature in the appendices. We have
tailored the information on our brochures in such a way that we are selling our stellar services and
the company alongside the company.
To compete effectively with the established ICT companies in Sindon, we seek to develop an
alliance with our clients. It will bring benefits in the form of reliability, confidence, and excellent
customer service. We will offer after-sales training and give them a different treat from our
competitors.
We will offer these services at no extra charge as a sign of appreciation to our esteemed
customers.
3.1 Technology
We will be up to date with new technology in teleconferencing and web services. Technology
around these services improve on a daily basis and therefore we will ensure our customers get the
latest and the best services.
We have technological expertise at the center of our planning, vision, and marketing
strategies. Our aim, as we move forward with new technological advancements, is to give the
customers the best ICT solutions.
3.2 Service and Support
One of the greatest strategies we seek to use to be ahead of competition is to provide an
unrivaled service and support to our clients. Some of our exciting offers include:
Conducting an internal training for our systems engineers and sales personnel so that they
can become competent and certified IT practitioners.
Giving our customers a comprehensive training package that include refresher training and
follow ups.
We will also provide upgrade solutions to our clients that meet their needs as technologies
continue to change.
BSL will begin by focusing on the local market, including businesses in Sindon town and local
government offices. We have also been in touch and had agreements with institutions in the city to
provide them with IT services.
Our market segmentation is straightforward and focuses on Sindon city and the neighboring
towns. From our customer analysis, we realized that our strongest market potential is the city's
multinational businesses, institutions and local companies with foreign connections. Our competitors
have overlooked this segment because of the perception of poor sales in this area. We will target
this market segment with affordable and quality services that will respond to their needs.
Our next segment is medium and small businesses and companies. Our sales efforts will focus
on this area. We will give it a different approach better than our competitors'. Our competitors view
this segment as low-buyers. We will counter this by making our services readily available and
affordable. We will work with these medium and small companies and businesses to identify their
needs and provide the required services. We will penetrate the small and medium companies by
developing a long-term relationship with this segment and earn their trust.
The local government, which is fiercely competitive and focused on price will also be our
target. We have established relationships with the local county and state governments. We will use
these established relationships to increase our share of this segment.
Our target market is straightforward and already built. They have an existing relationship
with us. We will use a customer-focused approach and ensure all our departments contribute
towards customer satisfaction. We will adopt a balanced scorecard policy in managing our business,
with more focus on training the employees to understand our customers' needs.
4.3 Market Trends
In businesses, institutions and multinational companies today, the trend is to have
technology that is multinational and can connect faster to a network. Most players in this industry
have either fallen or are staring at collapse because they do not move with the rapid changes in the
ICT industry.
We have our preferred manufacturers who share the same dreams for our clients. They are
companies that lead the way in digital innovations and are eager to bring the customers the best
products.
In managing our employees, we believe in doing the right thing at all time. The employees
who share the same vision of providing excellent services to the clients will own the company. We
encourage individual growth, creativity and empowerment of our employees to achieve our goals.
We have set reasonable, balanced scorecard goals and will do adjustments where necessary.