Beruflich Dokumente
Kultur Dokumente
SCHOOL
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Submitted By:
1
ACKNOWLEDGEMENT
I owe enormous debt towards my faculty guide Mr. Jitendra Kumar, and my
program leader Mr. Rajnish Ratna for their intense support throughout the project.
I would like to thank the entire corporate HR team for helping me all along the
project. My special thanks to Mr. Vijay Taneja (Senior Manager, Ranbaxy
Laboratories Limited) for helping me out on numerous issues and providing me with
adequate information on various aspects of the services being offered.
2
CERTFICATE FROM INDUSTRYGUIDE
This is to certify that Ms. Anisha Narang has completed her projects on “Benchmarking
the Campus Recruitment practices for Graduate Engineer Trainees(GETs)” and
“Mapping the Executive Education programme of international and national B-schools
with Ranbaxy’s Cadre” from May 1st, 2009 till July 3rd, 2009.
She was under training in our “HR” function. Her performance was good.
SHIKHA WASON
MANGER
3
CERTIFICATE FROM FACULTY GUIDE
The summer internship project work is based on the work done by student himself and
fulfills the requirements of the project necessary for partial fulfillment of MBA degree.
The work carried out by her on the above mentioned topics is up to the mark as
supported by certificate issued by the organization where the student has undergone
training for completion of the project.
FACULTY
4
DECLARATION
I hereby declare that I have put in my best to make this project come up to my
expectations.
PLACE:
5
EXECUTIVE SUMMARY
Colleges were identified on certain parameters these were further filtered down
to three classes. The parameters were based on proximity to our location, slots available
& placement criteria of these colleges for calling companies for recruitment. Prime aim
of the project was to set up a process for evaluation of colleges to have a bunch of
GETs who meet the criteria to drive the organizational initiatives to complete the global
challenges.
Further to this evaluation the assessment was carried out on the information
gathered from the placement officers of these colleges. Placement figures for the last
two years, how much exposure and weight-age is given to the industry visits and
6
internship and on the job training. The day one slot criteria were accessed for each
college to identify their prerequisites regarding CTC and fees charged.
Prime focus for these GETs was the engineering colleges who are conversant
with information technology in depth as the current initiative with the organization is to
have IT and ERP in place all across the branches with standardization of applications
and packages to cut down on cost for implementation of diversified application usage.
If the organization wants to survive and prosper in the modern world of rapid change,
they need to be more flexible, faster moving and faster learning than before. Their
ability to do this rests upon the abilities of their workforce as it is the employees who
represent what company stands for. If the individuals are able learn, develop and
change, then so can the organizations.
Providing the training to the employees requires the training need identification. This
project focuses on the developmental needs and skills which an employee is required to
have in order to accomplish his goals. These needs were previously identified by
Ranbaxy through their Electronic performance management system i.e. EPMS.
Depending on these needs the different executive education programmes were found
for the Ranbaxy’s cadre.
7
This project included the creation of the database of the national and international
executive education offerings mapped to relevant job classes. This database included
detailed information on the executive education programmes on the following areas
1. Leadership
2. Finance
3. Business Strategy
8
TABLE OF CONTENTS
Executive Summary 6
Objective of Research 11
1. Introduction 12
2. Literature Review 26
3. Methodology 33
9
4.2 Analysis of Placement officers Questionnaire 73
5. Conclusions 79
5.1 Conclusions 80
5.2 Limitations 80
5.3 Recommendations 81
5.4 Learnings 81
6. Bibliography 82
7. Annexure 84
10
OBJECTIVE OF RESEARCH
Objective for the project “Benchmarking the trends for campus recruitment for
graduate engineer trainees”
This research was conducted with the purpose to go ahead with the campus recruitments.
The following were the main objectives of this research:
1. To identify the top class A institutes who can provide the company with the
multi-skilled professionals.
2. To know about the institutes of the internal employees who have passed out
from the identified institutes.
3. To know about the placement trends and the criteria for the Day 1 slot from the
placement officers of the identified colleges.
This project was undertaken with the objective to provide learning solutions to the
employees in order to enhance their skills so that they can excel in their job and achieve
the objectives of the organization.
11
CHAPTER 1
INTRODUCTION
12
1.1 BRIEF PROFILE OF THE COMPANY
1.1.1 Foundation
Ranbaxy Laboratories had its origins in the early 1960s when Ranjit Singh and
Gurbux Singh, two employees of a Japanese pharmaceutical company operating in
India, formed their own pharmaceutical preparations company in Amritsar, in Punjab
state. The two merged their names to form the name for their company, Ranbaxy.
Singh agreed to the deal and launched the Ranbaxy family on the path toward
building one of India's largest business empires. Under Bhai Mohan Singh, Ranbaxy
initially maintained its course of preparing and packing existing branded
pharmaceutical products for the Indian market. The entry of Singh's eldest son,
Parvinder, into the company in 1967, however, set the company on a new course to
become a fully independent pharmaceutical company.
13
1.1.2 Chronological Progress
1961: Ranbaxy was incorporated. Bhai Mohan Singh was the founder of the company.
1985: Ranbaxy Research Foundation was established and Stancare, Ranbaxy's second
pharmaceutical market division started functioning.
1987: Production started at Ranbaxy's Toansa Plant (Punjab) and with this Ranbaxy
became India's largest manufacturer of antibiotics/antibacterials.
1994: Ranbaxy established regional headquarters in UK and USA. In the same year its
GDR was listed in Luxembourgh Stock Exchange.
1998: Ranbaxy entered USA, world's largest pharmaceutical market, with products
under its own name.
1998: Ranbaxy filed its first Investigational New Drug (IND) application with the
Drugs Controller General OF India for approvals to conduct Phase 1 Clinical trials.
14
1999: Ranbaxy commenced trials for its NCE.
2000: Ranbaxy acquired Bayer's Generic business in Germany, and entered into Brazil,
the largest pharmaceutical market in South America.
2003, Ranbaxy launched Cefuroxime Axetil after approval from USFDA. It was the
first approval granted to any generic company for this product.
2003: Ranbaxy and Glaxo SmithKline Plc entered into an alliance for drug discovery
and development.
2005: Ranbaxy launched operations in Canada and acquired generic product portfolio
from EFARMES of Spain.
2008: Ranbaxy entered into an alliance with one of the largest Japanese innovator
companies, Daiichi Sankyo Company Ltd., to create an innovator and generic
pharmaceutical powerhouse. The transformational deal has placed Ranbaxy in a higher
growth trajectory.
15
global footprint in 49 countries, world-class manufacturing facilities in 11 countries and
serves customers in over 125 countries.
1.1.4 Financials
For the year 2008, the Company recorded Global Sales of US $ 1,682 Mn,
reflecting a growth of 4%. The Company has a balanced mix of revenues from
emerging and developed markets that contribute 54% and 39% respectively. In 2008,
North America, the Company's largest market contributed sales of US $ 449 Mn,
followed by Europe garnering US $ 330 Mn. Business in Asia is going strong with
India clocking sales of around US $ 300 Mn with market leadership in several business
segments, backed by strong brand-building skills.
16
segments like Biologics, Oncology and injectables. These new growth areas will add
significant depth to the existing product pipeline.
17
1.1.7 Worldwide Operations
Global Pharma Companies are experiencing an ever changing landscape ripe with
challenges and opportunities. In this challenging environment Ranbaxy is enhancing its
reach leveraging its competitive advantages to become a top global player.
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Africa Asia Pacific CIS
Global Consumer
Europe Global API
Healthcare
Middle East and Sri
India Latin America
Lanka
North America
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Vietnam. Its overseas facilities are designed to cater to the requirements of the local
regulatory bodies of that country while the Indian facilities meet the requirements of all
International Regulatory Agencies. Some of the agencies such as MCA-UK, MCC-
South Africa, FDA-USA and TGA-Australia, have audited Ranbaxy’s manufacturing
facilities for the compliance with international Good Manufacturing Practices and have
registered its products for safety, quality and efficacy.
1.1.9 Philosophy
The best organizations are made of the best people. The organization’s long
term goals & successes are conceived by its people. Get the right people first is better
than getting your people right, because people are the soft assets in the organization and
it is these soft assets that manage and optimize the use of hard assets of the company to
good effects. The best ways to enable organization to get right sort of people & become
competitive lies in the recruitment & selection process.
In order to get the right people, Ranbaxy focuses on the campus recruitments
with an objective of building a young talent pipeline for the organization which would
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comprise fresh engineers from good engineering colleges who can be groomed and
whose retention rate would be much better.
Ranbaxy recognizes that people are the real source of the competitive
advantage. This project was undertaken with the objective to include new blood in the
workforce which is dynamic, innovative & hi-tech. The past trends of the recruitments
of Graduate Engineer Trainees indicated that there has been a high level of attrition this
year at the junior & middle level. So there existed a need to explore a new recruitment
option which would be more effective than that what had been used in the past.
21
Problem 2: Mapping Executive education program
Team Builder
Performance Management
Conflict Resolution
Assertiveness
Negotiation Skills
Leadership skills
Business Strategy
After the needs were analyzed there had been an observation that employees
need much more than the normal proceedings. In order to provide more learning to the
employees the mapping of international and national executive education programme
was carried out.
22
These programmes are provided at different institutes internationally and
nationally. The institutes which Ranbaxy considered are:
International Universities
Duke University
INSEAD
University of Cambridge
Wharton School
National Universities
ASCI
IIM Ahmedabad
IIM Bangalore
IIM Calcutta
IIM Indore
IIM Lucknow
TMTC
XLRI
23
1.4 GENERAL OBSERVATION
During the project it was observed that the attrition rate of the Graduate
Engineer Trainees was very high, that is why the company was looking up for more
recruitment options other than the Delhi College of engineering.
The study will deepen the understanding of what are the present placement
trends in the organizations, why Graduate engineer trainee program is followed in
companies & how this program is conducted so as to get the right person for the right
job.
The study will bring in focus the process of Graduate Engineer Trainee program
& the roles of these trainees once they are recruited for the organization. It attempts to
analyze that how the students of the institutes are prepared for the corporate world.
It will also bring in light the importance of training imparted to the employees
based on their identified needs
24
c) Pedagogic
d) Industry Interface
e) Placements
3. Then these ranked institutes were divided in three classes i.e. Class A, B & C.
The division was on the basis of the Ranks & Location
4. The survey was conducted for the internal employees passed out from the Class
A top institutes.
5. Another survey was conducted for the Training & Placement Officers of the
Class A top institutes.
6. For the purpose of survey the questionnaire & interview methods were used.
7. After this the detailed analysis was prepared on the placement trends followed
in these Class A top institutes.
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CHAPTER-2
LITERATURE REVIEW
26
It believes employees represent what company stands for. The value an
organization produces is unequivocally linked to collective efforts of its people.
In order to get the right people for the right work, the company follows a
Graduate engineer trainee program. In which the new talents are hired from different
institutes across the country. After the hiring these graduate engineer trainees are put
through one year’s rigorous, multi-functional training in our various functions before
being absorbed in a regular assignment.
Attraction and Retention of talent has been a major source of concern since majority
of the professionals want to work in consulting organizations and Ranbaxy being an
end user company has its constraints.
27
To explore a new recruitment option that would be more effective that what we
have been using in the past.
RECRUITMENT PROCESS
SELECTION PROCESS
• The process started with Campus Presentation. The objective of the same was
to give an overview regarding the organization, structure, career development,
life at Ranbaxy and also give an idea regarding the salary structure being
offered.
• The short listing criteria used for the selection process is given as under :
28
- Students who have scored 60% and above in their engineering can be
eligible
- The following tools are used at the campus and had equal weight ages:
o Analytical Aptitude & General Awareness Test (45 questions in
45 minutes
o Group Discussion
o Panel Interview
• Consolidated scores of Analytical aptitude test and Group Discussion are used
to shortlist candidates for the Panel Interview.
• Panel of Evaluators: Head of APO, SAP, Infrastructure and HR.
• Results are declared at the close of the day to ensure transparency of the entire
process.
On-the-job Project:
Each GET is assigned some projects of 3 months duration each in the respective
IT sub area of choice.
Project evaluation would be done post completion of each project by an
evaluation committee comprising of CIO, Head SAP, Head APO, Head
Infrastructure and HR.
29
CONFIRMATION ON ONE YEAR
Final presentation is organized at the end of the training period where the GETs
would be presenting to a panel of the evaluators and would share their learning.
Post 1 year training the GETs would be absorbed in the AI managerial level
where they would again have a probation period of 6 months.
1. NEED IDENTIFICATION
After identification, there was a realization that the following needs were required
to be given more learning solutions:
Leadership
Finance for non finance
Business Strategy
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2. DEVELOP THE TRAINING PROGRAMME
The calendar includes list of programmes and the date-wise programme calendar of
each international and national b-schools. The list of the programmes further consists of
name of the programmes, overview of the programs, participants profile, relevant job
class, date of the programmes, venue of the programme and the fees charged for these
programmes.
31
Ranbaxy uses Kirk Patrick Model for measuring training Effectiveness. Effectiveness
is measured through 4 levels such a Reaction, Learning, Reinforcement and Outcome.
32
CHAPTER-3
METHODOLOGY
33
2. Organizational Research
3. Publishing Research
DISSERTATION RESEARCH
All academic research done for the purpose of getting an award of degree or as a
part of the course completion. For example- summer training project, dissertation
during four semesters in Amity Business School in M.B.A, Phd. Program in any
university, M.Phil project in any subject in anywhere are known as dissertation
research.
ORGANISATIONAL RESEARCH
Exclusive research for the purpose of achieving unfinished task, contemporary and
challenging problem faced by an organization or as to achieve the organizational
philosophy and goals. All research of such categories is known as organizational
research.
PUBLISHING RESEARCH
A research for the purpose of writing a case study, an article into national and
international newspaper, a paper to be presented at national and international level
conferences and seminars, are referred to be published in journals etc are known as
publishing research.
In our case it is mainly of first category but since an industry is assigned to us and
also as per the instruction of our guide we are here to prepare the research paper for the
purpose of publication so it comes under all the categories mentioned above.
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RESEARCH DESIGN
A descriptive research design was followed for this research, with an objective
to find out top institutes across India and to find out their placement trends. The
descriptive research was chosen due to its nature of dealing with questions who, what,
where, when & how. Moreover this type of research involves observing & describing
the behavior of a subject without influencing it in anyway.
For this research, the research approach was survey. The survey was conducted by
visiting the various employees in the organization and by mailing the questionnaires to
the training and placement officers. Survey was best suited to fulfill the purpose of this
research work, because it helped to know about the different colleges & their placement
trends.
The tools used for the data collection in the present study are
Questionnaire
Interview
The questionnaire and interviews are the main data collection tools due to their
nature of giving the right and accurate results to the problems from the selected sample
frame. The questionnaire records the placement trends of the top institutes.
The questionnaire used for internal employee’s survey was structured, close-ended
and disguised. The close-ended questionnaire implies that the questionnaire consists of
the questions which have certain options from which the respondent indicates his or her
35
choice. And disguised questionnaire means that the objective behind the
research/questionnaire is not told to the respondents.
The questionnaire used for placement officer’s survey was again structured and
disguised but it was an open-ended questionnaire.
UNIVERSE
The universe chosen for this project was the placement officers & the previously
selected Graduate engineer trainees passed out from the following institutes:
IIT Delhi
IIT Kanpur
IIT Roorkee
Punjab Engineering College
Thapar Institute
SAMPLE SIZE
The sample size varied from survey to survey. For the “survey of employees” the
sample size was 50 employees and for the “survey of Training and placement officers
(TPO)” the sample size was 4 placement officers from IIT Delhi, IIT Roorkee, Punjab
Engineering College & Thapar Institute respectively. The previously working GETs
36
were selected for the employees survey and the training and placement officers of the
top class A identified institutes were selected for the TPO questionnaire.
IIT Delhi 13 1
IIT Kanpur 15 0
IIT Roorkee 0 1
Punjab Engineering College 15 1
Thapar Institute 7 1
SAMPLE PROCEDURE
The procedure adopted in the study is probabilistic sampling, under which each
element of population has an equal chance of being selected in the sample.
The scaling technique used for this study was Itemized rating scale, in which the
respondents were provided with the Likert scale that has a number or brief description
associated with each category. This brief description associated with each category
varied from question to question.
Likert scale is commonly used in the questionnaires, and is the most widely used
scale in survey research. When responding to a likert questionnaire items, respondents
specify their level of agreement to a statement. In the likert scale the respondents are
required to select the specified category the best describes the object being rated. It
measures either negative or positive responses.
37
3.7 METHODS OF COLLECTING DATA
PRIMARY SOURCE
For this study primary data is the one which was first hand information & collected
fresh. The most common & popular tool for collecting primary data is questionnaire or
interview. And the same is collected for this project.
SECONDARY SOURCE
Secondary data is the one that is already collected & treated statistically in some
form or the other. Encyclopedias, journal, books, reviews are all examples of secondary
sources used for this study.
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CHAPTER-4
RESULTS & DATA ANALYSIS
Note*: The statistics used here is the average of the results (in each domain) received
from employees
1. College rating given by employees on different domains:
39
Intra work placement 4 3.9 4.3 4
Course content 4.8 4.5 4 3.6
Opportunity to work 3 3.1 2.9 3.4
Industry Exposure 4 3.4 4.3 2.6
Internship provided by campus 4.7 4.5 4.5 4.6
Findings: All the top institutes are almost at par in providing the placements,
opportunity to work & internship.
The course content provided in IIT Delhi is better than other institutes.
PEC followed by IIT Delhi seems to be providing more of industry exposure as
compared to the other institutes.
ANOVA
Analysis of variance is an error reducing technique is applied mainly to compare the
means when more than two data sets are available. For two means t-test or z-test
will be suitable.
Since we wish to compare four premier institutes namely IIT Delhi, IIT Kanpur,
Punjab Engineering College and Thapar respectively. So analysis of variance
(ANOVA) is the most suitable inferential tool.
40
Replication
ANOVA
Source of Variation SS df MS F P-value F crit
Rows 5.317 4 1.32925 7.240581 0.003314 3.259167
Columns 0.5895 3 0.1965 1.070359 0.398196 3.490295
Error 2.203 12 0.183583
Total 8.1095 19
Now d.f.
SSR = (r-1) = (5-1) = 4
Where r = rows
SSC = (c-1) = (4-1) = 3
Where c = columns
Therefore, SSE = Sum of squares due to error = (r-1)(c-1) = 4 x 3 = 12
41
Null Hypothesis H0 = There is no significant difference in the means of the four
institutes mentioned w.r.t. five factors taken into account.
42
REASONS FOR ATTRITION:
Crosstab
Count
Campus_Placed
YES NO Total
College_Rating1 AVERAGE 13 0 13
VERY GOOD 23 3 26
EXCELLENT 11 0 11
Total 47 3 50
43
Chi-Square Tests
N of Valid Cases 50
44
Step 4: Test Criteria
χ2 = .229
Since .229 > .05
Therefore the null hypothesis is accepted, there does not exist any significant
association between campus recruitment and rankings of the institutes.
Interpretation
As per the survey it has been found that colleges that have been rated “very good”
results in maximum campus placement.
With excellent rating there are 11 campus recruitments
With average rating there are 13 campus recruitments.
Crosstab
Count
Campus_Placed
YES NO Total
College_Rating2 POOR 1 0 1
FAIR 1 1 2
AVERAGE 7 1 8
VERY GOOD 22 0 22
EXCELLENT 16 1 17
Total 47 3 50
45
Chi-Square Tests
N of Valid Cases 50
46
Step 4: Test criteria χ2 = .063
Since .063 > .05
Therefore the null hypothesis is accepted, there does not exist any significant
association between campus recruitment and rankings of the institutes.
Interpretation
As per the survey it has been found that colleges that have been rated “very good”
results in maximum campus placement i.e. 22.
With excellent rating there are 16 campus recruitments
With average rating there are 7 campus recruitments.
Crosstab
Count
Campus_Placed
YES NO Total
College_Rating3 POOR 1 0 1
FAIR 10 1 11
AVERAGE 20 0 20
VERY GOOD 13 2 15
EXCELLENT 3 0 3
Total 47 3 50
47
Chi-Square Tests
N of Valid Cases 50
48
Step 4: Test criteria
χ2 = .533
Since .533 > .05
Therefore the null hypothesis is accepted, there does not exist any significant
association between campus recruitment and rankings of the institutes.
Interpretation
As per the survey it has been found that colleges that have been rated “Average” results
in maximum campus placement i.e. 20.
With excellent rating there are 3 campus recruitments
With very good rating there are 13 campus recruitments.
With the fair rating there are 10 campus recruitments
Crosstab
Count
Campus_Placed
YES NO Total
College_rating4 POOR 2 0 2
FAIR 5 1 6
AVERAGE 11 1 12
VERY GOOD 21 0 21
EXCELLENT 8 1 9
Total 47 3 50
49
Chi-Square Tests
N of Valid Cases 50
50
Step 4: Test Criteria
χ2 = .523
Since .523 > .05
Therefore the null hypothesis is accepted, there does not exist any significant
association between campus recruitment and rankings of the institutes.
Interpretation
As per the survey it has been found that colleges that have been rated “very good”
results in maximum campus placement i.e. 21
With excellent rating there are 8 campus recruitments
With average rating there are 11 campus recruitments.
With the fair rating there are 5 campus recruitments
Crosstab
Count
Campus_Placed
YES NO Total
College_Rating5 POOR 1 0 1
FAIR 3 0 3
AVERAGE 7 1 8
VERY GOOD 18 0 18
EXCELLENT 18 2 20
Total 47 3 50
51
Chi-Square Tests
N of Valid Cases 50
52
Step 4: Test criteria
χ2 = .523
Since .523 > .05
Therefore the null hypothesis is accepted, there does not exist any significant
association between campus recruitment and rankings of the institutes.
Interpretation
As per the survey it has been found that colleges that have been rated “very good” and
“excellent” results in maximum campus placement i.e. 18
With average rating there are 7 campus recruitments.
With the fair rating there are 3 campus recruitments
2. Rating of the benefits gained on the following domains during their college time
53
Findings: Skills provided for workplace in IIT Delhi are average in comparison to
others.
PEC seems to be leading in preparing students for job and giving them academic
knowledge.
For the teamwork needs IIT Kanpur and Thapar are in competition.
In other domains like ability to be independent, adaptable all the institutes are at par.
54
ANOVA
Source of Variation SS df MS F P-value F crit
Rows 4.354286 6 0.725714 3.342105 0.021627 2.661305
Columns 0.783929 3 0.26131 1.203399 0.336902 3.159908
Error 3.908571 18 0.217143
Total 9.046786 27
Now d.f.
SSR = (r-1) = (7-1) = 6
Where r = rows
SSC = (c-1) = (4-1) = 3
Where c = columns
Therefore, SSE = Sum of squares due to error = (r-1)(c-1) = 6 x 3 = 18
STEPS INVOLVED FOR ANOVA- TWO FACTOR OR TWO WAY ANOVA
Step1: Setting the hypothesis
55
µ41 = µ42 = µ43 = µ44
µ51 = µ52 = µ53 = µ54
µ61 = µ62 = µ63 = µ64
µ71= µ72 = µ73 = µ74}
56
REASONS FOR ATTRITION
Count
Campus_Placed
YES NO Total
BenefitGained1 FAIR 4 0 4
AVERAGE 13 1 14
VERY GOOD 25 2 27
EXCELLENT 5 0 5
Total 47 3 50
57
Chi-Square Tests
N of Valid Cases 50
58
Step 4: Test criteria
χ2 = .873
Since .873 > .05
Therefore the null hypothesis is accepted, there does not exist any significant
association between campus recruitment and rankings of the institutes.
Interpretation
As per the survey it has been found that colleges that have been rated “very good”
results in maximum campus placement i.e. 25
With average rating there are 13 campus recruitments.
With the excellent rating there are 5 campus recruitments
Crosstab
Count
Campus_Placed
YES NO Total
BenefitGained2 POOR 2 0 2
FAIR 6 1 7
AVERAGE 12 2 14
VERY GOOD 19 0 19
EXCELLENT 8 0 8
Total 47 3 50
59
Chi-Square Tests
N of Valid Cases 50
60
Step 4: Test criteria
χ2 = .354
Since .354 > .05
Therefore the null hypothesis is accepted, there does not exist any significant
association between campus recruitment and rankings of the institutes.
Interpretation
As per the survey it has been found that colleges that have been rated “very good”
results in maximum campus placement i.e. 19.
With average rating there are 12 campus recruitments.
With the excellent rating there are 8 campus recruitments
With the fair rating there are 6 campus recruitments.
Crosstab
Count
Campus_Placed
YES NO Total
BenefitGained3 POOR 3 0 3
FAIR 4 0 4
AVERAGE 6 1 7
VERY GOOD 17 2 19
EXCELLENT 17 0 17
Total 47 3 50
61
Chi-Square Tests
N of Valid Cases 50
62
Step 4: Test criteria
χ2 = .545
Since .545 > .05
Therefore the null hypothesis is accepted, there does not exist any significant
association between campus recruitment and rankings of the institutes.
Interpretation
As per the survey it has been found that colleges that have been rated “very good” and
“excellent” results in maximum campus placement i.e. 17
With average rating there are 6 campus recruitments.
With the fair rating there are 4 campus recruitments
Crosstab
Count
Campus_Placed
YES NO Total
BenefitGained4 POOR 2 0 2
FAIR 10 0 10
AVERAGE 15 3 18
VERY GOOD 17 0 17
EXCELLENT 3 0 3
Total 47 3 50
63
Chi-Square Tests
N of Valid Cases 50
64
Step 4: Test criteria
χ2 = .225
Since .225 > .05
Therefore the null hypothesis is accepted, there does not exist any significant
association between campus recruitment and rankings of the institutes.
Interpretation
As per the survey it has been found that colleges that have been rated “very good”
results in maximum campus placement i.e. 17.
With average rating there are 15 campus recruitments.
With the fair rating there are 10 campus recruitments.
With the excellent rating there are 3 campus recruitments.
Crosstab
Count
Campus_Placed
YES NO Total
BenefitGained5 POOR 2 0 2
FAIR 2 1 3
AVERAGE 16 0 16
VERY GOOD 20 2 22
EXCELLENT 7 0 7
Total 47 3 50
65
Chi-Square Tests
N of Valid Cases 50
66
Step 4: Test criteria
χ2 = .203
Since .203 > .05
Therefore the null hypothesis is accepted, there does not exist any significant
association between campus recruitment and rankings of the institutes.
Interpretation
As per the survey it has been found that colleges that have been rated “very good”
results in maximum campus placement i.e. 20.
With average rating there are 16 campus recruitments.
With the excellent rating there are 7 campus recruitments
Crosstab
Count
Campus_Placed
YES NO Total
BenefitGained6 AVERAGE 10 1 11
VERY GOOD 30 2 32
EXCELLENT 7 0 7
Total 47 3 50
67
Chi-Square Tests
N of Valid Cases 50
68
Since .727 > .05
Therefore the null hypothesis is accepted, there does not exist any significant
association between campus recruitment and rankings of the institutes.
Interpretation
As per the survey it has been found that colleges that have been rated “very good”
results in maximum campus placement i.e. 30.
With average rating there are 10 campus recruitments.
With the excellent rating there are 7 campus recruitments
69
Crosstab
Count
Campus_Placed
YES NO Total
BenefitGained7 POOR 2 0 2
FAIR 4 0 4
AVERAGE 7 0 7
VERY GOOD 18 1 19
EXCELLENT 16 2 18
Total 47 3 50
Chi-Square Tests
N of Valid Cases 50
70
Step 3: Application of χ2 test
χ2 = Σ i=1 to k [(Oi – Ei)2 / Ei 2]
where k = no. of categories
O = observed value
E = expected value
This test is applied in case we are to apply χ2 test of goodness of fit
Interpretation
As per the survey it has been found that colleges that have been rated “very good”
results in maximum campus placement i.e. 18.
With excellent rating there are 16 campus recruitments.
With the average rating there are 7 campus recruitments
71
Industry Focused 3.2 3.9 4.4 3.6
Student focused 3.8 4 4.3 3.6
Research Focused 4.4 4.2 4.2 4.1
Internationally Recognized 4.8 4.9 4.2 3
Professionally Recognized 4.6 5 4.6 4
Entrepreneurial 3.8 4.5 3.1 3.4
Innovative 4.3 4.3 4.1 3.3
Integrated into the community 4.1 3.7 4.4 4
Thought provoking 4 4.1 4.2 3.9
Findings: The overall description states that PEC is more industry focused and student
focused than others.
IIT Kanpur is excellent in the domains like research focused, entrepreneurial.
PEC and IIT Kanpur are professionally recognized and innovative.
PEC leads in being integrated in the community and thought provoking.
There is the same finding as per ANOVA and Chi-test with the above mentioned domains
as in the previous questions
72
Placements(2008)
93.20%
91.60% 84.68%
IIT Delhi
IIT Roorkee
PEC
95.80% Thapar
Placements(2009)
68.9%
Findings: The findings states that in the period of such slow down PEC have remained
constant in terms of placements. The trend of placements in IIT Roorkee & Thapar are
also seems to be good.
73
Amazon
British Gas
Shell
Robert
IBM
Nestle
NTPC
Bosch
Samsung
LG Electronics
Reliance
Tata Steel
BPCL
IOCL
Essar Steel
Jindal Steel
L&T
ONGC
DRDO
GAIL
TCS
Wipro
Infosys
Morgan
ABB
74
• Growth Prospect
• Package Offered (CTC)
• Feedback from alumni
• Reputation of the organization
• Environment in the organization
• Project in the organization
Findings: The industry exposure given in IIT Delhi and IIT Roorkee are higher as
compared to the other institutes.
Moreover IIT Delhi has increased its visits from 214 to 230.
75
For IIT Roorkee
For PEC
76
For Thapar
77
40
30
3
2.4 2.4
20 2.2
5.5 6.96 Highest
10 22.5 3.35 Lowest
Average
36 3.81
0 Average
Lowest
9.12 12.75
IIT Delhi Highest
IIT Roorkee
PEC
Thapar
40
30
3
2.16 2.7
20 5.2 2
6.18 Highest
10 4 Lowest
22 3.98 Average
36 Average
0 8.6 Lowest
11.7
IIT Delhi Highest
IIT Roorkee
PEC
Thapar
Findings: The salary trends for year 2008 here states that IIT Roorkee has been given
highest salary i.e.36 lakhs. Moreover the Average package of IIT Roorkee is highest
among the three.
The same trend is seen to be followed for the year 2009
78
CHAPTER-5
CONCLUSIONS
5.1 CONCLUSIONS
This report demonstrates the placement trends of the different top institutes.
Although the placements of Colleges like Thapar and IIT Roorkee have gone down as
compared to the previous years, but there are colleges like Punjab Engineering College
79
which have shown constant trends over the last two years. This report also bring in light
the different criterions which these top institutes take into consideration for the Day 1
slot of the companies.
The study will deepen the understanding of why Graduate engineer trainee program
is followed in companies & how this program is conducted so as to get the right person
for the right job.
The study will bring in focus the process of Graduate Engineer Trainee program &
the roles of these trainees once they are recruited for the organization. It attempts to
analyze that how the students of the institutes are prepared for the corporate world.
How they fit into the requirements of the organization and what all are the gaps to bring
them to pace with organizational need to meet the global competition.
It sets up a process going forward for evaluation of colleges where from Graduate
engineer trainee’s can be recruited depending on the needs and streams where the
requirements are.
5.2 LIMITATIONS
5.3 RECOMMENDATIONS
80
There has been an observation that the students of the colleges which are not
rated good have also been taken up as a GET. As a result of this the attrition rate has
increased. In order to reduce this kind of attrition the company should go ahead with
only those institutes which have either excellent rating or very good rating.
Company has also given preference to those colleges which do not provide
adequate industry exposure, such kind of recruitments should not been given any
further preferences.
The calendar prepared for the second project is dynamic, which needs be
maintained on a monthly basis. As the programs of the B-Schools keeps on changing so
the calendar should be modified monthly for each program.
5.4 LEARNINGS
1. During this projects I got enormous knowledge regarding the analysis, I learnt the
usage of SPSS, ANOVA, CHI-TEST etc.
2. I have learnt a lot about the Executive education programmes or management
development programmes which are organized by different B-schools
3. Gathered knowledge about the campus recruitments and different top colleges
4. Learnt about the different training programmes like GET(Graduate Engineer
Training) and MTS(Management training Scheme) etc
81
CHAPTER-6
BIBLIOGRAPHY
Websites
www.outlookindia.com
www.iitk.ac.in
http://bschoolsdreamsnet/enggRankings.aspx
www.educationindia.net
http://www.livemint.com/article/keywords.aspx?kw=Campus%20placements
http://www.indianexpress.com/news/campus-placements-in-india-hit-by-global-
mel/424626/
www.humanresource.com
www.workforceline.com
Others
82
Training manual at Ranbaxy
Human Resource and personnel management
- By K. Aswathappa
CHAPTER-7
ANNEXURE
83
ANNEXURE I
For the project Benchmarking the trends of campus recruitment for graduate engineer
trainees.
List of top colleges classified on the basis of their Ranks & Location. The factors taken into
consideration for this Ranking have been mentioned in introduction
84
INFRASTRUCTU PEDAGOGI
Visvesvaraya Nagpur GOVERNMEG INTELLECTU
21.8 15.7 10.8 INDUSTRY
10.2 PLACEME 71TOTA
12.5
RE C
COLLEGES CITY NT AL INTERFACE( NT L
National OR PRIVATE CAPITAL(30)
AND SYSTEMS(1
15) (20) (100)
FACILITIES(20) 5)
Instituteof
Technology CLASS A (Area &Rank wise)
IIT Delhi Delhi 88.
G 26.1 18.5 12.7 13.4 18.1
8
Dhirubhai Gandhinag P 22.7 16.3 10.6 9.6 11.2 70.85.
Ambani ar G 25.5 18.6 12.9 12.4 16.3 4
IIT Roorkee Roorkee 6
Institute of
Delhi College of New
Information & 75.
Engineering DeLhi G 22.4 15.9 12.6 10.8 13.8
Communication 5
Technology
Punjab Chandiga
74.
Engineering rh G 22 17.7 10.1 9.3 15.8
9
College
Thapar Institute Patiala CLASS C (Area & Rank
wise)
of Engineering 74.
IIT Kharagpur
& Technology Kharagpur P G 21.6
27.9 16.3
18.8 12.3
13.7 12.2
13.5 92. 4 12
18.3
2
IIT Bombay Mumbai G 27.2 18.6 13 13.7 18.7 91.
Malviya Jaipur 2
National
IIT Madras Chennai G 26.7 18.3 13.3 12.9 17.8 89.71.
Institute of G 22.5 16.5 10.4 9.2 13
1 6
Technology
IIT Guwahati Guwahati G 25.2 18.1 12.5 10.5 15.1 81.
4
CLASS B (Area & Rank wise)
College of Guindy G 25.3 16.7 12.4 12.8 14.1 81.
IIT Engineering,
Kanpur Kanpur 92.
G 28.3 18.9 13.8 13.2 18.5 3
Anna 7
IT- University
Banaras Varanasi
82.
Hindu G 23.9 18.2 12.7 11.9 15.9
Jadavpur
University Calcutta G 25.2 16.4 11.7 11.4 15.4 80. 6
University,Facu
Motilal Nehru Allahaba 1
lty
National d
of Engineering
Institutes of 74.
& Technology G 22.8 16.5 11.3 9.9 14.1
Technology 6
Indian School Dhanbad G 24.7 15.5 12.2 12.2 14.7 79.
of
Maulana Azad Bhopal 3
Mines
National
NIT Warangal G 24.9 16.9 11.8 11.5 14 73.
Institute of G 23.5 16.3 10.6 10.4 12.4 79.
technology 1 2
NIT Trichy G 24 17.3 10.4 10.5 13.5 75.
Harcourt Butler Kanpur 7
Bengal
Technological Howrah G 23 15.7 12 10.5 12.1 73.72.
Engineering & G 23 15.5 11.3 10.2 12.4 3
Institute 4
Science
University
PSG College of Coimbator 72.
G 21.8 14.9 9.8 13.6 12.8
Tech e 9
IIIT Hyderabad 72.
G 21.3 16.3 10.3 10.7 13.9
5
NIT Kozhikode
70.
G 21.9 16.8 9.9 10.2 11.9
7
85
EMPLOYEE QUESTIONNAIRE
EMPLOYEES DETAIL:
Name :
Qualification:
College/University:
Designation:
E-mail:
COLLEGE/UNIVERSITY DETAIL
2. How would you rate the following benefits you gained from your time in
college?
5=Excellent 4=Very Good 3=Average 2=Fair
1=Poor
86
• Understanding of other people & their point of view _____
• Ability to be independent and self-reliant _____
• Ability to be adaptable _____
• Ability to be creative, innovative and entrepreneurial _____
• Industry-focused _____
• Student-focused _____
• Research-focused _____
• Internationally recognized _____
• Professionally recognized _____
• Entrepreneurial _____
• Innovative _____
• Integrated into the Community _____
• Thought-provoking _____
Yes No
87
TRAINING & PLACEMENT OFFICER’S DETAIL:
Name:
Designation:
E-mail:
INSTITUTE DETAIL:
PLACEMENT DETAIL
FOR 2009:
FOR 2008:
88
Total Strength of the No. of student placed
2. How many industry visits were organized for the students of the passing
batch(2009) & to which industries please mention?
b) Name of the
INDUSTRY:
No. of Visits :
3. What is the criterion for the selection of the companies for DAY1 slot?
4. What was the total number of companies visited your campus for placements in
the year?
2009:
2008:
89
5. Who were the top 10 employers (in terms of maximum number of students recruited) at
your institute in the last 2 years? Please mention the name of the recruiter and the number of
students recruited from the institute program?
Name of the Company No. of students recruited Name of the Company No. of students recruited
6. Please provide the following salary details for the final placement of students of
your institute’s program for the following years. {Please mention the gross salary
including all perks and company benefits}.
FOR 2009
Highest Salary
Lowest Salary
Average Salary
FOR 2008
Highest Salary
90
Lowest Salary
Average Salary
7. Does your institute charge a fee from the companies who visit the campus for
recruitments?
Yes No
8. What was the fee charged from the companies that visited the campus for recruitments
in the current year (2009).
RS.
ANNEXURE II
For the project Mapping executive education programme of international and national b-
schools with Ranbaxy’s cadre.
91
Harvard Business School
Kellogg University
92
Cambridge University
93
Wharton School
94
Asridge business School
INSEAD
95
List of National programmes
IIM Ahemadabad
96
IIM Calcutta
IIM Lucknow
97
XLRI
ASCI
98
ANNEXURE III
99
RANBAXY’S JOB CADRE
(a) TYPICAL JOB TITLES: Regional VP, Executive Director, Director, Senior
Director, Vice President, Associate Vice President, Head of Function.
(f) THINKING CHALLENGE: In order to solve the problems faced, the job-
holder may have to use a high degree of ingenuity, creativity, & innovation. At
this level there are no right answers. The challenges are frequently unique & the
solutions developed by the job holder may serve as a precedent/ model for
future decisions.
(g) FREEDOM TO ACT: Major decisions are made without much appreciable
direction from above. Completed assignments are reviewed by the top
management from a relatively long-term perspective, for desired results.
Establishes organizational policies relevant to area of responsibilities.
Interprets, recommends, & executes modifications to relevant company-wide
policies or exercise a determinative control of a significant operational unit or
business.
100
(h) DOLLAR IMPACT: May control budgets exceeding $ 50 million.
101
TYPICAL PROFILE OF JOBS IN GRADE “C”
(f) THINKING CHALLENGE: In order to solve the problems faced, the job-
holder may have to use ingenuity & innovation, modify/ adapt past solutions
and develop the most appropriate solution for the particular problems under
consideration.
102
(i) TYPE OF IMPACT: Influences the development of overall Division
objectives & long-term goals. Ensures that the projects are completed on
schedule without cost over-runs. Erroneous decisions might cause critical
delays & modifications to project schedules and/or operations, requiring
allocation of considerable additional resources/ funds.
103
TYPICAL PROFILE OF JOBS IN GRADE “B”
(a) TYPICAL JOB TITLE: Senior Manager, Group Leaders, Assistant General
Manager.
104
(i) TYPE OF IMPACT: Ensures that the projects are completed on
schedule without cost over-runs. Erroneous decisions might cause serious delays
in project schedules and/or requiring allocation of considerable additional
resources/ funds
105
TYPICAL PROFILE OF JOBS IN GRADE “A”
(a) TYPICAL JOB TITLE: Manager, Research Scientist, Sr. Research Scientist,
Associate.
(f) THINKING CHALLENGE: In order to solve the problems faced, the job-
holder has to basically evaluate the implications of a handful of known & tested
alternative solutions and selects the most appropriate solutions for the particular
problems under consideration.
(h) DOLLAR IMPACT : Most of these jobs do not have any significant individual
budgets to control or control very small budgets, say, less than half a million
US Dollars.
TYPE OF IMPACT: Ensures that the projects are completed on schedule. Erroneous
decisions might cause some slight delays in project schedules and/or requiring allocation of
some additional resource
106
ANNEXURE IV
Format of report
Short cut- I L Rd Rs C RB A
1. INTRODUCTION
107
a. Background of the problem addressed in the research.
2. LITERATURE REVIEW
Some portions of literature are closely related to dissertation, from the point
of view of variables, logic of methodology and substantive thinking.
80-20 rule
b. Sample of subjects.
108
c. Questionnaire or other instrument used.
4. RESULTS
c. An open and frank presentation of all results, those that support the
hypothesis or indicate the model and those that do not, is a very
important requirement of this chapter.
5. CONCLUDING REMARKS
a. the chapter on concluding remarks should discuss the results obtained in the
earlier sections as well as their usefulness and implications.
109
a. In dissertation, a bibliography is provided. This includes publications that are
referred to the dissertation text and those are studied by student but not
referenced.
c. Bibliography should follow the standard formats for books, research reports
and formal publications.
7. APPENDICES
a. These are for the purpose of providing detailed information that would be too
cumbersome and inappropriate within the main body of dissertation.
110
ANNEXURE V
t-test and
estimation of mean
chi-square and
estimation of
variance
NOMINAL Frequency t-test and estimation chi-squared test of Contingency Not covered
Distribution of difference b/w 2 contingency table table
proportions
111
Bar Chart chi-square test of chi-squared test
contingency table of a contingency
Pie Chart
Line Chart
Z-test and
estimation of a
proportion
chi-squared
goodness of fit test
ORDINAL Box Plot Wilcoxon rank sum Kruskal-Wallis Spearman rank Not covered
test test correlation
Median Sign test Friedman test
Percentiles and
quartiles
Jitendra Kumar
Kaundilya
112
113
114