ARIELLE SARGENT
21 Ferry Road, Weathersfield, Vermont, 05156 | ariellensargent@gmail.com | 814.321.8286 | @arielle_sargent
CAREER HIGHLIGHTS
MONDO MEDIAWORKS
• Served as sole point and account manager to
one of the agency's largest accounts, a four-
season destination marketing organization
in Stowe, Vermont, involved in all aspects of
digital strategy and plan execution.
PENN STATE
• Traveled to the 2016 Big Ten Championship
as well as back-to-back Penn State football
postseason bowl events, including the Rose
Bowl and Fiesta Bowl to write and produce
video content. Collaborated and developed a
comprehensive digital content strategy and
plan for the Fiesta Bowl.
• Wrote and produced two features that
garnered recognition in the national CoSIDA
Fred Stabley Sr. Writing Contest, including
first in the District 2 story with video category.
• Planned and executed an extensive digital
campaign for Penn State's six student-athlete
dancers participating in THON 2018, a 46-
hour student-run dance marathon benefiting
childhood cancer.
SYRACUSE
• Traveled with men’s basketball to all con-
ference and NCAA Tournament postseason
rounds, including the 2013 Final Four, plan-
ning and executing a comprehensive social
media strategy.
EDUCATION
SYRACUSE UNIVERSITY - SYRACUSE, N.Y.
S.I. NEWHOUSE
SCHOOL OF PUBLIC COMMUNICATIONS
Major: Public Relations Minor: Religion
Bachelor’s of Science, May 2012
SKILLS
SOCIAL PLATFORMS
• Facebook, Twitter, Instagram, Snapchat,
Pinterest, TweetDeck, Hootsuite, YouTube
BLOG AND WEBSITE PLATFORMS
• WordPress, MovableType, Netitor,
SIDEARM Sports
ADOBE CREATIVE SUITE
• InDesign, Photoshop, Illustrator, Premiere,
Dreamweaver, AfterEffects, Spark
DATABASE & ANALYTICS PROGRAMS
• Cision, Adobe Omniture Analytics, Google
Analytics, CrowdTangle, Facebook Insights,
Google AdWords, Asana, SalesForce, Xero
MICROSOFT OFFICE
• Word, Excel, PowerPoint, Outlook
PROFESSIONAL EXPERIENCE
MONDO MEDIAWORKS, ACCOUNT MANAGER
Brattleboro, Vermont - August 2018 to Present
• Collaborate and strategize with internal teams to build tailored digital marketing strategies and plans
• Serve as daily point person, advocate and strategic partner to assigned clients, advising on direction of all
initiatives and campaigns
• Monitor and engage clients on all areas of marketing strategy, plan and budget, while also anticipating and
adapting to individual client needs
• Craft and deliver creative, video and marketing pitches to clients, as well as all reporting metric materials
• Effectively manage and set client expectations while coordinating and driving internal team deadlines
• Maintain client relationships and facilitate growth opportunities and upsells with insightful recommendations
based on industry shifts and innovations
• Manage and schedule client invoices, along with scheduling and executing client calls and in-person visits
PENN STATE UNIVERSITY CREATIVE SERVICES, ASSISTANT DIRECTOR
University Park, Pa. - July 2016 to July 2018
• Responsible for production, strategy and coordination of timely, engaging digital content and storytelling
assets for GoPSUsports.com and its various digital platforms for all 31 sports
• Collaborated with video production, communications and marketing staffs to create strategic content plans
for select major events including a variety of postseason opportunities
• Solely responsible for writing and producing feature content for Penn State football, covering all events on
and off the field, in or out of season, including all road and postseason events
• Coordinated, designed and executed media training initiatives with football student-athletes, as well as a
variety of other Penn State student-athletes
• Managed all phases of the Penn State Athletics Blog student internship program, hiring and developing
student talent as well as overseeing assignments
• Administrator on all social platforms, contributing to football Twitter account at all road games
• Conducted weekly on-camera pregame interviews with head coach James Franklin and selected student-
athletes in addition to shooting, editing and conducting exclusive postgame video interviews
• Contributing writer for ROAR Magazine, Penn State’s print publication for its highest level donors
PENN STATE UNIVERSITY STRATEGIC COMMUNICATIONS, ASSISTANT DIRECTOR
University Park, Pa. - July 2013 to July 2016
• Public relations contact for seven-time NCAA national champion women’s volleyball and men’s lacrosse
teams as well as secondary contact for men’s basketball
• Developed and maintained relationships with national and local media, as well as TV production staff,
pitching relevant feature and story ideas
• Redesigned and supervised Penn State Strategic Communications student assistant program
• Traveled full time with women’s volleyball, managing social media accounts and interview requests
• Administrator on all primary and secondary sport assigned social media accounts including women’s
volleyball Facebook (111,000), Twitter (28,430) and Instagram (18,500) platforms
• Created and executed social strategies for nationally ranked women’s volleyball accounts
• Wrote and designed all content including press releases, notes, previews, recaps, videos and programs
• Designed and edited a yearly printed women’s volleyball media guide
SYRACUSE UNIVERSITY ATHLETIC COMMUNICATIONS, COMMUNICATIONS ASSISTANT
Syracuse, N.Y. - May 2012 to June 2013
• Public relations contact for women’s volleyball, softball, women’s tennis and secondary contact for men’s basketball
• Wrote and designed all sport-related content for the website including press releases
• Created and executed social strategies, as well as at the 2013 NCAA men’s basketball tournament
• Pitched key storylines to members of local and national media outlets
• Supervised students at home basketball games, providing tasks during office hours
• Contributed to weekly football and men’s basketball game notes and media guides
SYRACUSE UNIVERSITY ATHLETIC COMMUNICATIONS, STUDENT ASSISTANT
Syracuse, N.Y. - May 2011 to May 2012
• Assisted in designing and editing football media guides
• Wrote press releases and features for release on the website, updating football biographies
• Clipped and organized all football photographs and relevant news stories