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New Service Boosters to prevent

churn
A social network based scheme

Internal guide: Jagadish .S.M.


Mrs A.Kala Jothiswaran .R
B.Tech Govindaraj .K
Objectives :
• Value added services are a major source of
revenue for telecom operators.
• We present a new concept for providing charging
solutions for these value added services.
• This concept also results in creation of
communities , which helps to a great extent in
churn control.
• The concept also entails broadcasting any new
service for a better response( to operator).
Literature survey :
• The present solution, concentrates only on
the creation and presentation of services.
• There is no flexible charging mechanism for
these services.
• Invariably it’s the charging mechanism that
controls the usage of these services.
• Hence, we really need to turn our attention
towards it.
Issues :
• The default charging mechanism offers no real
benefit to the customer, other than the satisfaction
of using the service.
• Consequently, there is no special feature to
encourage its usage.
• The set-up also doesn’t have an explicit community
identification scheme.
• Operator needs a special way of determining
communities based on the service usage, which
would streamline his service proposals.
Existing work :
• The present charging mechanism is relatively
straight-forward.
• The user chooses or subscribes to a service
that he’s interested in.
• The process involves a one-time download
fee.
• Then on, the charging is on a monthly/bi-
monthly basis.
Proposed work :
• We introduce the concept of groups, which
are intended to promote re-usability.
• Every group has a single owner and multiple
members.
• Any service currently being used by the
owner/members gets added to the group.
• Addition of members doesn’t need owner’s
consent.
Logistics :
• When a group member needs to use a service,
the system first searches the group
• If its present in the group, then the member can
simply reuse it.
• As he’s reusing it, he gets the service at a
discounted price.
• The parent of the service( the service creator)
gets an incentive for reuse by another group
member
VAS- SUBCRIBED FROM THE
VAS1, VAS2
SERVICE PROVIDER
VAS- SUBCRIBED THROUGH
THE GROUP

VAS1, VAS3, VAS1, VAS2


VAS5

VAS 2, VAS3, VAS4 VAS1, VAS5


Logistics :
• Thus there’s a two-way benefit which
encourages users to subscribe for services.
• Every user has to pay a monthly rental for
being a group member.
• A portion of this rental is given as incentive to
the group creator(i.e. owner).
• A member of a group can be an owner in
another group.
Rent

SERVICE PROVIDER

SUBSCRIBES DIRECTLY FROM SERVICE PROVIDER

Increment

PARENT

SUBSCRIBES THROUGH GROUP

CHILDREN
Extras :
• To publicize a service, the operator can
broadcast it to the group.
• It may check the frequency of usage of similar
services before doing so.
• The group creation notification is primarily
sent to alpha-users.
• These groups also help us in forming triadic
closure, thereby creating strong links.
Data Pre- Call data Alpha
processing records users

Service Other
proposed users

Group Members join


creation the group

Operator
supervision
group

Group Maintenance : adding services


Database service,re-use,charging Database
etc..

Owner and member


termination
System requirements :
• A large secondary memory is needed to deal
with the potentially large volume of data.
• A high-speed main memory is also required
for facilitating quicker query processing.
• To store the cdr details a high speed server
like blade server is a must.
• The software must be such that it integrates
smoothly into the underlying infrastructure.
References :
• Paper name :Creating Value Added Services in Internet Telephony: An
Overview and a Case Study on a High-Level Service Creation Environment.
• Published by :Roch H. Glitho, Senior Member, IEEE, Ferhat Khendek,
Member, IEEE, and Alessandro De Marco, Member, IEEE
• Details :IEEE TRANSACTIONS ON SYSTEMS, MAN, AND CYBERNETICS—
PART C: APPLICATIONS AND REVIEWS, VOL. 33, NO. 4, NOVEMBER 2007
• Other references :
• http://telecomandinternet.com/innovation-of-value-added-service-vas/
• ACM International Conference Proceeding Series; Vol. 261 archive
Proceedings of the 11th international conference on Extending database
technology: Advances in database technology.
• Year of Publication:2008
Thank You

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